{"id":17471,"date":"2019-02-21T10:35:52","date_gmt":"2019-02-21T17:35:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=17471"},"modified":"2019-02-21T10:35:54","modified_gmt":"2019-02-21T17:35:54","slug":"viable-website-idea","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/viable-website-idea\/","title":{"rendered":"Como determinar se sua ideia de site \u00e9 vi\u00e1vel (em 3 etapas)"},"content":{"rendered":"<p>Muitos de n\u00f3s temos ideias para sites. A sua pode ser algo que voc\u00ea j\u00e1 tem em mente h\u00e1 algum tempo ou um empreendimento totalmente novo. No entanto, embora algumas ideias possam inicialmente parecer boas, pode ser dif\u00edcil saber se elas s\u00e3o realmente vi\u00e1veis.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c37afe69b0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c37afe69b0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/viable-website-idea\/#Why_Researching_Your_Website_Idea_Is_Vital\" >Por que pesquisar a ideia de seu site \u00e9 vital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/viable-website-idea\/#How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\" >Como determinar se sua ideia de site \u00e9 vi\u00e1vel (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/viable-website-idea\/#Step_1_Assess_Your_Budget\" >Etapa 1 Avalie seu or\u00e7amento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/viable-website-idea\/#Step_2_Identify_Your_Audience\" >Etapa 2 Identificar seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/viable-website-idea\/#Step_3_Consider_Your_Competitors\" >Etapa 3 Considere seus concorrentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/viable-website-idea\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Felizmente, h\u00e1 maneiras de determinar a viabilidade de suas ideias antes de come\u00e7ar. Ao realizar uma pesquisa eficaz, por exemplo, voc\u00ea poder\u00e1 obter uma s\u00f3lida compreens\u00e3o do setor escolhido. Isso aumentar\u00e1 a probabilidade de seu site se tornar um sucesso e poder\u00e1 economizar muito tempo e dinheiro a longo prazo.<\/p>\n\n\n\n<p>Neste post, discutiremos como voc\u00ea pode avaliar suas ideias de forma realista, identificando algumas \u00e1reas-chave a serem consideradas. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Researching_Your_Website_Idea_Is_Vital\"><\/span>Por que pesquisar a ideia de seu site \u00e9 vital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Levar um site da ideia \u00e0 conclus\u00e3o n\u00e3o \u00e9 tarefa f\u00e1cil. Antes de qualquer coisa, a pesquisa \u00e9 fundamental, pois at\u00e9 mesmo os melhores conceitos podem fracassar se n\u00e3o houver uma boa dose de prepara\u00e7\u00e3o. <br><\/p>\n\n\n\n<p>Planos vagos podem causar um in\u00edcio dif\u00edcil para o seu site, pois voc\u00ea n\u00e3o ter\u00e1 uma ideia clara do que est\u00e1 tentando alcan\u00e7ar. Reservar um tempo para pesquisar sua ideia nesse est\u00e1gio significa que voc\u00ea ter\u00e1 os principais elementos no lugar <em>antes de<\/em> in\u00edcio do trabalho. Isso o ajudar\u00e1 a evitar complica\u00e7\u00f5es posteriores, como desperd\u00edcio de recursos e falsos come\u00e7os.<\/p>\n\n\n\n<p>A ideia de realizar essa pesquisa pode ser assustadora no in\u00edcio - e voc\u00ea n\u00e3o seria o \u00fanico a pensar assim. A <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&g_medium=topic&g_campaign=tiles\" target=\"_blank\">Pesquisa Gallup 2015<\/a> descobriu que quase metade dos aspirantes a empreendedores n\u00e3o consegue fazer com que seus neg\u00f3cios passem da fase de ideia, pois n\u00e3o sabem ao certo por onde come\u00e7ar.<\/p>\n\n\n\n<p>Se esse for o seu caso, o primeiro passo \u00e9 considerar algumas quest\u00f5es b\u00e1sicas (mas cruciais):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Por que quero criar um site?<\/li><li>Que problema resolverei para meu p\u00fablico?<\/li><li>Quem \u00e9 meu leitor ou cliente-alvo?<\/li><li>Quais recursos eu j\u00e1 tenho?<\/li><li>Quais s\u00e3o meus objetivos?<\/li><\/ul>\n\n\n\n<p>Depois de obter respostas s\u00f3lidas a essas perguntas, voc\u00ea ter\u00e1 uma ideia de para onde est\u00e1 indo. Em seguida, poder\u00e1 come\u00e7ar a explorar a ideia do seu website com mais detalhes, para ver se ele o levar\u00e1 at\u00e9 l\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\"><\/span>Como determinar se sua ideia de site \u00e9 vi\u00e1vel (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora, \u00e9 hora de ir direto para o processo de planejamento e pesquisa. Nas pr\u00f3ximas se\u00e7\u00f5es, abordaremos tr\u00eas das principais \u00e1reas que voc\u00ea precisar\u00e1 considerar, come\u00e7ando pelos aspectos financeiros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Assess_Your_Budget\"><\/span><strong>Etapa 1: Avalie seu or\u00e7amento<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de qualquer coisa, voc\u00ea precisar\u00e1 considerar se pode cobrir o custo da sua ideia. Embora administrar um website seja mais econ\u00f4mico do que abrir uma loja de varejo, as compras necess\u00e1rias podem aumentar rapidamente.<\/p>\n\n\n\n<p>Para come\u00e7ar, voc\u00ea precisar\u00e1 comprar <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"um nome de dom\u00ednio e hospedagem (abre em uma nova guia)\">um nome de dom\u00ednio e hospedagem<\/a>. Talvez voc\u00ea tamb\u00e9m precise procurar um software, <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">hospedagem na web<\/a>e <a href=\"https:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11&cad=rja&uact=8&ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">medidas de seguran\u00e7a<\/a>. Embora voc\u00ea possa fazer compras para encontrar as melhores ofertas, \u00e9 importante n\u00e3o economizar muito, ou voc\u00ea pode acabar lidando com um servi\u00e7o de qualidade inferior no futuro.<br><\/p>\n\n\n\n<p>Depois de identificar suas despesas, voc\u00ea tamb\u00e9m deve considerar suas fontes de renda atuais e projetadas. Essa \u00e9 uma parte essencial para determinar se a ideia de seu website ser\u00e1 sustent\u00e1vel a longo prazo. Voc\u00ea vender\u00e1 produtos, prestar\u00e1 servi\u00e7os, oferecer\u00e1 espa\u00e7o para an\u00fancios ou algo totalmente diferente?<\/p>\n\n\n\n<p>A estimativa de sua receita permitir\u00e1 que voc\u00ea veja se ser\u00e1 poss\u00edvel cobrir seus custos mensais e se \u00e9 prov\u00e1vel que voc\u00ea obtenha lucro. Isso \u00e9 essencial se voc\u00ea planeja fazer do seu website o seu sustento, embora n\u00e3o haja problema em atingir o ponto de equil\u00edbrio se ele for apenas um hobby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Audience\"><\/span><strong>Etapa 2: Identifique seu p\u00fablico-alvo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seus visitantes determinar\u00e3o o sucesso ou o fracasso do seu site. Por esse motivo, \u00e9 fundamental determinar se existe um p\u00fablico-alvo para sua ideia de site.<\/p>\n\n\n\n<p>H\u00e1 muitas maneiras diferentes de fazer isso. Para come\u00e7ar, a cria\u00e7\u00e3o de pesquisas e enquetes \u00e9 particularmente eficaz. Ferramentas como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> s\u00e3o \u00fateis para simplificar o processo, embora voc\u00ea tamb\u00e9m possa usar plataformas de m\u00eddia social <a href=\"https:\/\/memberpress.com\/pt\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"como o Instagram (abre em uma nova guia)\">como o Instagram<\/a> para fazer perguntas ao seu p\u00fablico-alvo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"Um exemplo de um question\u00e1rio de pesquisa de site.\" class=\"wp-image-17474\" width=\"499\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-768x469.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-278x170.png 278w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-840x513.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1120x684.png 1120w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-700x427.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1080x659.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55.png 1222w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n\n<p>Tamb\u00e9m \u00e9 uma boa ideia criar um <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">persona do comprador<\/a>. Essa \u00e9 uma descri\u00e7\u00e3o de quem seria seu cliente ideal, detalhando tudo, desde a idade at\u00e9 a localiza\u00e7\u00e3o geogr\u00e1fica. As personas do comprador s\u00e3o \u00fateis mesmo que voc\u00ea n\u00e3o esteja realmente vendendo nada - voc\u00ea pode pensar no seu site como o \"produto\". <\/p>\n\n\n\n<p>Ao desenvolver uma buyer persona, certifique-se de incluir o m\u00e1ximo de informa\u00e7\u00f5es poss\u00edvel. Isso lhe dar\u00e1 uma melhor compreens\u00e3o do grupo de pessoas a quem seu site atrai. Isso tamb\u00e9m o ajudar\u00e1 a criar conte\u00fado mais direcionado no futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Consider_Your_Competitors\"><\/span><strong>Etapa 3: considere seus concorrentes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sua pr\u00f3xima tarefa \u00e9 considerar todo e qualquer site que concorra direta ou indiretamente com o seu site. Os concorrentes diretos s\u00e3o aqueles que existem no mesmo nicho. Os concorrentes indiretos incluem aqueles que n\u00e3o fornecem exatamente o mesmo servi\u00e7o, mas atendem a uma necessidade semelhante e t\u00eam como alvo o mesmo p\u00fablico-alvo.<\/p>\n\n\n\n<p>Considerar a concorr\u00eancia potencial ajuda a entender onde o seu site se encaixar\u00e1 no cen\u00e1rio atual. Isso tamb\u00e9m determinar\u00e1 se h\u00e1 uma necessidade real de seu site. Se o mercado em que voc\u00ea pretende entrar j\u00e1 estiver saturado, talvez valha a pena adaptar sua ideia para preencher eventuais lacunas.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Planejador de palavras-chave do Google<\/a> \u00e9 uma excelente maneira de identificar sua concorr\u00eancia atual:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"O site do Planejador de palavras-chave do Google.\" class=\"wp-image-17472\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1536x776.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1832x925.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53.png 1964w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>Ao pesquisar palavras-chave comumente usadas, voc\u00ea pode determinar o n\u00famero de concorrentes existentes e verificar os sites deles. <br><br>Voc\u00ea tamb\u00e9m pode usar uma ferramenta como <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> para procurar os t\u00f3picos que seu p\u00fablico est\u00e1 discutindo atualmente. Isso pode ajud\u00e1-lo a descobrir tend\u00eancias que seus concorrentes n\u00e3o perceberam ou necessidades que n\u00e3o est\u00e3o sendo atendidas. \u00c9 poss\u00edvel encontrar uma fun\u00e7\u00e3o que voc\u00ea possa preencher, mesmo em um mercado saturado, adotando uma abordagem \u00fanica em rela\u00e7\u00e3o a todos os outros sites existentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O caminho para a cria\u00e7\u00e3o de um site nem sempre \u00e9 f\u00e1cil, e as dificuldades geralmente come\u00e7am no est\u00e1gio da ideia. Nem toda ideia de site ser\u00e1 vi\u00e1vel, portanto, \u00e9 importante ter em mente algumas considera\u00e7\u00f5es importantes antes de agir. Fazer sua pesquisa agora pode economizar muito tempo e dinheiro no longo prazo e ajud\u00e1-lo a criar um site muito mais bem-sucedido.<br><\/p>\n\n\n\n<p>Nesta postagem, identificamos tr\u00eas maneiras de avaliar sua ideia de website. Para recapitular, voc\u00ea deve:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Considere se voc\u00ea tem o or\u00e7amento dispon\u00edvel para tornar seu site um sucesso.<\/li><li>Defina seu mercado-alvo para atender de perto \u00e0s necessidades dele.<\/li><li>Preste aten\u00e7\u00e3o em seus concorrentes e encontre um nicho que n\u00e3o esteja sendo atendido. <\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem mais alguma d\u00favida sobre como tornar sua ideia de site um sucesso? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Many of us have ideas for websites. Yours could be something you\u2019ve had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable. Fortunately, there are ways to determine the feasibility of your ideas before you get [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-17471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Many people have ideas for websites, but it can be difficult to determine whether they&#039;re viable. 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Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable.<\/p>","content":[{"type":"text","data":"Many of us have ideas for websites. Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run.<\/p>","content":[{"type":"text","data":"Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Researching Your Website Idea Is Vital<\/h2>","content":"Por que pesquisar a ideia de seu site \u00e9 vital","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br><\/p>","content":[{"type":"text","data":"Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts.<\/p>","content":[{"type":"text","data":"Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin.<\/p>","content":[{"type":"text","data":"The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If this is the case for you, the first step is to consider some basic (but crucial) questions:<\/p>","content":[{"type":"text","data":"If this is the case for you, the first step is to consider some basic (but crucial) questions:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Why do I want to start a website?<\/li><li>What problem will I solve for my audience?<\/li><li>Who is my target reader or customer?<\/li><li>What resources do I have already?<\/li><li>What are my goals?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Por que quero criar um site?<\/li><li>Que problema resolverei para meu p\u00fablico?<\/li><li>Quem \u00e9 meu leitor ou cliente-alvo?<\/li><li>Quais recursos eu j\u00e1 tenho?<\/li><li>Quais s\u00e3o meus objetivos?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there.<\/p>","content":[{"type":"text","data":"Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Determine If Your Website Idea Is Viable (In 3 Steps)<\/h2>","content":"Como determinar se sua ideia de site \u00e9 vi\u00e1vel (em 3 etapas)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects.<\/p>","content":[{"type":"text","data":"Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 1: Assess Your Budget<\/strong><\/h3>","content":"Etapa 1: Avalie seu or\u00e7amento","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly.<\/p>","content":[{"type":"text","data":"Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br><\/p>","content":[{"type":"text","data":"To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?<\/p>","content":[{"type":"text","data":"After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby.<\/p>","content":[{"type":"text","data":"Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 2: Identify Your Audience<\/strong><\/h3>","content":"Etapa 2: Identifique seu p\u00fablico-alvo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea.<\/p>","content":[{"type":"text","data":"Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:<\/p>","content":[{"type":"text","data":"There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"An example of a website research survey.\" class=\"wp-image-17474\" width=\"499\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","data":{"alt":"An example of a website research survey.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","align":"center"},"style":{"width":"499px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. <\/p>","content":[{"type":"text","data":"It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line.<\/p>","content":[{"type":"text","data":"When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 3: Consider Your Competitors<\/strong><\/h3>","content":"Etapa 3: considere seus concorrentes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience.<\/p>","content":[{"type":"text","data":"Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps.<\/p>","content":[{"type":"text","data":"Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"The Google Keyword Planner website.\" class=\"wp-image-17472\" width=\"800\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","data":{"alt":"The Google Keyword Planner website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","align":"center"},"style":{"width":"800px","height":992,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Conclusion<\/h3>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br><\/p>","content":[{"type":"text","data":"The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider whether you have the available budget to make your site a success.<\/li><li>Define your target market, in order to closely meet its needs.<\/li><li>Pay attention to your competitors, and find a niche that's underserved. <\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Considere se voc\u00ea tem o or\u00e7amento dispon\u00edvel para tornar seu site um sucesso.<\/li><li>Defina seu mercado-alvo para atender de perto \u00e0s necessidades dele.<\/li><li>Preste aten\u00e7\u00e3o em seus concorrentes e encontre um nicho que n\u00e3o esteja sendo atendido. <\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17471"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17583"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}