{"id":17511,"date":"2019-02-12T10:44:17","date_gmt":"2019-02-12T17:44:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=17511"},"modified":"2020-09-18T08:50:05","modified_gmt":"2020-09-18T14:50:05","slug":"creating-attractive-member-benefits-for-your-membership-site-tips-tricks","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/","title":{"rendered":"Cria\u00e7\u00e3o de benef\u00edcios atraentes para membros em seu site de associa\u00e7\u00e3o: Dicas e Truques"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Voc\u00ea j\u00e1 passou por todo o trabalho \u00e1rduo de criar seu site de assinaturas e construir sua base de assinantes. Agora tudo deve correr sobre rodas, certo?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac07d29ccd2f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac07d29ccd2f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Flirt_With_Different_Types_of_Content\" >Flerte com diferentes tipos de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Dont_Shy_Away_From_Discounts\" >N\u00e3o hesite em aproveitar os descontos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Quality_Over_Quantity\" >Qualidade acima da quantidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Create_Memorable_Brand-Friendly_Membership_Tiers\" >Crie n\u00edveis de associa\u00e7\u00e3o memor\u00e1veis e favor\u00e1veis \u00e0 marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Be_Open_To_Offline_Membership_Opportunities\" >Esteja aberto a oportunidades de associa\u00e7\u00e3o off-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o necessariamente....<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 nada pior do que ter um site de assinaturas com membros inativos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus membros s\u00e3o literalmente a t\u00e1bua de salva\u00e7\u00e3o de seu neg\u00f3cio de associa\u00e7\u00e3o. E voc\u00ea precisa mant\u00ea-los engajados e entusiasmados com o que seu site de associa\u00e7\u00e3o tem a oferecer! Se as coisas ficarem obsoletas, seus membros podem perder o interesse, fazendo com que voc\u00ea perca sua associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cabe a voc\u00ea garantir que seu site de assinaturas consiga manter seus membros \u2014 tanto os atuais quanto os potenciais \u2014 focados e engajados. Voc\u00ea precisa encontrar uma maneira de garantir que eles permane\u00e7am em sintonia com o seu site de assinaturas! E uma forma de fazer isso \u00e9 garantir que os benef\u00edcios oferecidos aos membros estejam \u00e0 altura!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flirt_With_Different_Types_of_Content\"><\/span>Flerte com diferentes tipos de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado desempenha um papel ENORME na forma como voc\u00ea atrai clientes em potencial para o seu site de assinaturas; ent\u00e3o, por que n\u00e3o seria igualmente importante para mant\u00ea-los? Utilizar conte\u00fados como guias gratuitos, minicursos e infogr\u00e1ficos exclusivos pode ajudar a atrair pessoas para o seu site de assinaturas. Por que n\u00e3o complementar isso com um curso em v\u00eddeo mais abrangente, um e-book gratuito ou um webinar exclusivo para membros, a fim de dar a eles algo pelo qual ansiar?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Shy_Away_From_Discounts\"><\/span>N\u00e3o hesite em aproveitar os descontos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quem n\u00e3o gosta de uma boa oferta? Outra excelente estrat\u00e9gia para fazer com que seus membros continuem voltando \u00e9 oferecer descontos exclusivos que s\u00f3 os membros podem aproveitar! Sejam descontos em w<g class=\"gr_ gr_60 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"60\" data-gr-id=\"60\">ebin\u00e1rios<\/g>Quando se inscrevem em um site de associa\u00e7\u00e3o, seja com roupas, roupas ou sess\u00f5es de consultoria, as pessoas gostam de se sentir como se estivessem na se\u00e7\u00e3o VIP. Voc\u00ea deve trat\u00e1-las dessa forma<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Over_Quantity\"><\/span>Qualidade acima da quantidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um erro que muitos propriet\u00e1rios de sites de associa\u00e7\u00e3o cometem \u00e9 se concentrar tanto na cria\u00e7\u00e3o de um determinado n\u00famero de benef\u00edcios de associa\u00e7\u00e3o que a qualidade da associa\u00e7\u00e3o em si se perde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com foco em <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">cria\u00e7\u00e3o de cursos de qualidade<\/a>A oferta de produtos, mercadorias e outros meios de conte\u00fado exclusivo n\u00e3o apenas encantar\u00e1 as pessoas atualmente envolvidas em sua associa\u00e7\u00e3o <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">local,<\/g> mas tamb\u00e9m atrair ainda mais clientes em potencial que estar\u00e3o mais propensos a aderir ao projeto, sabendo que est\u00e3o investindo em algo que vale a pena!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Memorable_Brand-Friendly_Membership_Tiers\"><\/span>Crie n\u00edveis de associa\u00e7\u00e3o memor\u00e1veis e favor\u00e1veis \u00e0 marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar um plano de assinatura excelente, com um pre\u00e7o \u00f3timo e benef\u00edcios incr\u00edveis, \u00e9 algo atraente para qualquer cliente em potencial. Mas quando voc\u00ea combina tudo isso com nomes divertidos e cativantes para os n\u00edveis de assinatura, j\u00e1 est\u00e1 tudo resolvido!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de n\u00edveis inteligentes de benef\u00edcios para os membros construir\u00e1 sua marca e mostrar\u00e1 sua singularidade, al\u00e9m de oferecer aos clientes outra maneira de se envolverem com sua empresa e se lembrarem dela!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Open_To_Offline_Membership_Opportunities\"><\/span>Esteja aberto a oportunidades de associa\u00e7\u00e3o off-line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra \u00f3tima op\u00e7\u00e3o para criar um benef\u00edcio atraente para os associados \u00e9 oferecer a eles a oportunidade de interagir e se envolver pessoalmente com sua empresa!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de algo como uma confer\u00eancia anual ou encontros exclusivos para seus associados atrair\u00e1 associados locais e dar\u00e1 a eles um evento pelo qual esperam ansiosamente todos os anos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que este artigo tenha ajudado voc\u00ea a entender as maneiras de atrair e manter os associados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se estiver apenas come\u00e7ando com seu site de associa\u00e7\u00e3o, consulte nosso guia sobre como iniciar seu site de associa\u00e7\u00e3o. Voc\u00ea tamb\u00e9m pode dar uma olhada em nossa postagem sobre pre\u00e7os de associa\u00e7\u00e3o para saber como definir corretamente o pre\u00e7o de suas associa\u00e7\u00f5es e atrair clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou desta postagem, siga-nos em&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode nos encontrar em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve gone through all of the hard work of creating your membership website and building your membership. Everything should be smooth sailing now, right? Not necessarily\u2026. There&#8217;s nothing worse than having a membership site with stagnant members! Your members are literally the lifeline of your membership business. And you have to keep them engaged and [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,94],"tags":[],"class_list":["post-17511","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-how-to-2","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ve gone through all of the hard work of creating your membership website and building your membership. 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