{"id":17516,"date":"2019-02-28T15:09:06","date_gmt":"2019-02-28T22:09:06","guid":{"rendered":"https:\/\/memberpress.com\/?p=17516"},"modified":"2026-03-06T16:51:42","modified_gmt":"2026-03-06T21:51:42","slug":"outsmart-the-instagram-algorithm","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/","title":{"rendered":"3 maneiras de ser mais esperto que o algoritmo do Instagram"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quando usado de forma eficaz, o Instagram pode ser uma ferramenta de marketing incrivelmente poderosa. No entanto, a plataforma est\u00e1 sujeita a altera\u00e7\u00f5es frequentes no algoritmo, o que significa que seu conte\u00fado pode, \u00e0s vezes, se perder no meio da confus\u00e3o.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc334650f63\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc334650f63\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/#Why_Instagram_Is_a_Valuable_Marketing_Tool\" >Por que o Instagram \u00e9 uma ferramenta de marketing valiosa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/#A_Brief_History_of_Changes_to_the_Instagram_Algorithm\" >Um breve hist\u00f3rico das altera\u00e7\u00f5es no algoritmo do Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/#3_Ways_to_Outsmart_the_Instagram_Algorithm\" >3 maneiras de ser mais esperto que o algoritmo do Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/#1_Implement_Instagram_Stories\" >1. Implementar o Instagram Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/#2_Pay_Attention_to_Trends\" >2. Preste aten\u00e7\u00e3o \u00e0s tend\u00eancias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/#3_Consider_Influencer_Marketing\" >3. Considere o marketing de influ\u00eancia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/outsmart-the-instagram-algorithm\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, ficar por dentro do funcionamento do Instagram o ajudar\u00e1 a manter seu conte\u00fado \u00e0 vista do p\u00fablico. Isso facilita o uso de suas postagens para direcionar o tr\u00e1fego para seu site, aumentar a probabilidade de convers\u00f5es e impulsionar a intera\u00e7\u00e3o do p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, discutiremos as mudan\u00e7as mais recentes no algoritmo do Instagram. Tamb\u00e9m explicaremos algumas das maneiras pelas quais voc\u00ea pode ter sucesso na plataforma apesar delas. Vamos ao que interessa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Instagram_Is_a_Valuable_Marketing_Tool\"><\/span>Por que o Instagram \u00e9 uma ferramenta de marketing valiosa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia social realmente <a rel=\"noreferrer noopener\" aria-label=\"se consolidou na estrat\u00e9gia promocional (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">se consolidou na estrat\u00e9gia promocional<\/a> de quase todos os propriet\u00e1rios de sites. Poucos outros m\u00e9todos de marketing oferecem a <a href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">grande alcance e facilidade de uso<\/a> que a m\u00eddia social faz - e a capacidade de compartilhar conte\u00fado regular apresenta uma ampla gama de possibilidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 especialmente verdadeiro no caso do Instagram. Essa plataforma foi criada em 2010 como uma forma de compartilhar fotografias m\u00f3veis on-line e, desde ent\u00e3o, tornou-se um dos sites de m\u00eddia social mais populares do mundo. De fato, ela se orgulha de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 milh\u00f5es<\/a> usu\u00e1rios ativos mensais - e mais de 1,6 bilh\u00e3o de imagens s\u00e3o \"curtidas\" todos os dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea considera o alcance total da plataforma, n\u00e3o \u00e9 de surpreender que muitas marcas frequentem o Instagram e o considerem uma de suas ferramentas promocionais mais eficazes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"A conta da Apple no Instagram.\" class=\"wp-image-17524\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-768x458.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1536x916.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-285x170.png 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-840x501.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1148x684.png 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1728x1030.png 1728w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1080x644.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53.png 1926w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Divulgar conte\u00fado para o mundo por meio do Instagram \u00e9 uma maneira eficaz de <a href=\"https:\/\/memberpress.com\/pt\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">direcionar tr\u00e1fego para seu site<\/a> - e potencialmente aumentar as vendas marcando os produtos em suas postagens:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"Uma publica\u00e7\u00e3o da marca no Instagram com produtos marcados.\" class=\"wp-image-17522\" width=\"406\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png 812w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-238x300.png 238w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-768x968.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-135x170.png 135w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-487x614.png 487w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-543x684.png 543w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-817x1030.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-411x518.png 411w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-124x156.png 124w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37.png 860w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Usando o Instagram<\/a> tamb\u00e9m pode ajud\u00e1-lo a melhorar seu atendimento ao cliente. A plataforma facilita a intera\u00e7\u00e3o com o p\u00fablico, gra\u00e7as \u00e0 possibilidade de \"curtir\" coment\u00e1rios e <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">publicar novamente coment\u00e1rios ou imagens de clientes<\/a>. Embora essa possa n\u00e3o ser sua principal motiva\u00e7\u00e3o para usar as m\u00eddias sociais, reservar um tempo para conversar diretamente com seus seguidores pode <a href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\">beneficiar seu site em <\/a><a href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (abre em uma nova guia)\">n<\/a><a href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\">in\u00fameras formas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, apesar das muitas vantagens, o Instagram tamb\u00e9m pode ser uma fonte de frustra\u00e7\u00e3o. A plataforma \u00e9 conhecida por eliminar seguidores inativos, bem como por alterar frequentemente seu algoritmo, o que muitas vezes torna in\u00fateis as estrat\u00e9gias de conte\u00fado existentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Changes_to_the_Instagram_Algorithm\"><\/span>Um breve hist\u00f3rico das altera\u00e7\u00f5es no algoritmo do Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo come\u00e7ou h\u00e1 alguns anos, quando o Instagram chocou os usu\u00e1rios ao mudar para um sistema de feed n\u00e3o cronol\u00f3gico. As publica\u00e7\u00f5es n\u00e3o eram mais exibidas aos usu\u00e1rios com base na data em que foram carregadas e, em vez disso, seguiam um algoritmo totalmente novo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde ent\u00e3o, a plataforma tem atualizado com frequ\u00eancia o algoritmo que utiliza, deixando aqueles que buscam comercializar seu conte\u00fado em uma posi\u00e7\u00e3o dif\u00edcil. Mais recentemente, o Instagram <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"mudou para um algoritmo focado no usu\u00e1rio (abre em uma nova guia)\">mudou para um algoritmo focado no usu\u00e1rio<\/a>. Ele tenta mostrar aos usu\u00e1rios o conte\u00fado que acredita que eles gostariam, e obt\u00e9m esse conhecimento a partir de intera\u00e7\u00f5es anteriores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora isso possa ser considerado uma mudan\u00e7a positiva em alguns aspectos, tamb\u00e9m levou a uma queda nas taxas de engajamento. Em outras palavras, muitas das pessoas que usam o Instagram com frequ\u00eancia n\u00e3o recebem mais tantas curtidas ou coment\u00e1rios como recebiam h\u00e1 um ano. Como profissional de marketing ou empresa, isso pode ser uma preocupa\u00e7\u00e3o s\u00e9ria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Outsmart_the_Instagram_Algorithm\"><\/span>3 maneiras de ser mais esperto que o algoritmo do Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, h\u00e1 <em>s\u00e3o<\/em> maneiras de usar o novo algoritmo a seu favor e manter seu p\u00fablico envolvido. Vamos explorar algumas das maneiras pelas quais voc\u00ea pode maximizar a aten\u00e7\u00e3o dos usu\u00e1rios e garantir que seu conte\u00fado tenha grande visibilidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Instagram_Stories\"><\/span><strong>1. Implementar o Instagram Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As hist\u00f3rias do Instagram costumam ser ignoradas, apesar de sua capacidade de resolver um dos principais problemas relacionados ao algoritmo. Em termos simples, os usu\u00e1rios n\u00e3o est\u00e3o interagindo com as publica\u00e7\u00f5es porque n\u00e3o as viram. No entanto, \u00e9 muito prov\u00e1vel que eles vejam suas \u2018hist\u00f3rias\u2019:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"Um exemplo de uma hist\u00f3ria do Instagram sendo usada para anunciar uma nova publica\u00e7\u00e3o.\" class=\"wp-image-17520\" width=\"353\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-768x1114.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-423x614.png 423w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-710x1030.png 710w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-108x156.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20.png 964w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 milh\u00f5es de usu\u00e1rios ativos<\/a> assistem e publicam hist\u00f3rias todos os dias, e os usu\u00e1rios gastam cerca de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutos<\/a> por dia no Instagram desde sua introdu\u00e7\u00e3o. Esse \u00e9 um aumento significativo em rela\u00e7\u00e3o ao n\u00famero de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 minutos di\u00e1rios<\/a> gasto na plataforma antes do lan\u00e7amento das hist\u00f3rias. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao tocar no \u00edcone do avi\u00e3o de papel abaixo de suas publica\u00e7\u00f5es, voc\u00ea pode compartilhar conte\u00fado <a rel=\"noreferrer noopener\" aria-label=\"diretamente em sua hist\u00f3ria do Instagram (abre em uma nova guia)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">diretamente em sua hist\u00f3ria no Instagram<\/a>. Essa \u00e9 uma excelente maneira de atrair a aten\u00e7\u00e3o para seus uploads recentes, mesmo que o algoritmo tenha impedido que determinados usu\u00e1rios vejam seu conte\u00fado em suas linhas do tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra coisa boa sobre as hist\u00f3rias \u00e9 que elas v\u00eam com um <a href=\"https:\/\/memberpress.com\/pt\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">uma s\u00e9rie de recursos<\/a> incorporados, como enquetes, caixas de perguntas, controles deslizantes de vota\u00e7\u00e3o e muito mais:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"Uma sele\u00e7\u00e3o de recursos de hist\u00f3rias do Instagram, como GIFs e enquetes.\" class=\"wp-image-17521\" width=\"469\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png 937w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-274x300.png 274w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-768x840.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-156x170.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-562x614.png 562w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-626x684.png 626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-942x1030.png 942w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-474x518.png 474w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-143x156.png 143w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02.png 1074w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A implementa\u00e7\u00e3o dessas op\u00e7\u00f5es pode fazer com que seu p\u00fablico tenha mais chances de prestar aten\u00e7\u00e3o em suas hist\u00f3rias e, consequentemente, em suas postagens. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pay_Attention_to_Trends\"><\/span><strong>2. Preste aten\u00e7\u00e3o \u00e0s tend\u00eancias<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora algumas tend\u00eancias da Internet sejam, no m\u00ednimo, question\u00e1veis, de modo geral elas t\u00eam um prop\u00f3sito. \u00c9 prov\u00e1vel que os usu\u00e1rios pesquisem conte\u00fado que se correlacione com determinadas tend\u00eancias, o que significa que a ades\u00e3o a elas pode aumentar seu alcance atual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, considere a s\u00e9rie amplamente popular Game of Thrones. Antes de seu lan\u00e7amento, algumas das maiores empresas do mundo usaram a m\u00eddia social para <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promover seus produtos usando refer\u00eancias<\/a> para o show:  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"Uma imagem de marketing da Deliveroo inspirada em Game of Thrones.\" class=\"wp-image-17517\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-768x457.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1536x914.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-286x170.png 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-840x500.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1149x684.png 1149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1731x1030.png 1731w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1080x643.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40.png 1788w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a maioria das marcas envolvidas n\u00e3o tivesse nenhuma conex\u00e3o com a s\u00e9rie de televis\u00e3o, aproveitar o hype em torno dela foi uma maneira eficaz de fazer com que seu conte\u00fado fosse notado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia social \u00e9 o seu primeiro ponto de contato para <a href=\"https:\/\/memberpress.com\/pt\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">descobrir novas tend\u00eancias<\/a>. Na verdade, basta fazer login no Twitter e dar uma olhada no feed \u2018Moments\u2019 para ter uma boa ideia do que est\u00e1 em alta no momento:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"O feed de &quot;momentos&quot; do Twitter.\" class=\"wp-image-17518\" width=\"512\" height=\"275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1536x825.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-840x451.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1216x653.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1832x984.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-700x376.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1080x580.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56.png 1948w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se estiver procurando t\u00f3picos mais espec\u00edficos do setor, tente seguir hashtags ou usu\u00e1rios que sejam relevantes para o seu conte\u00fado. Voc\u00ea tamb\u00e9m pode usar <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">ferramentas como o AllTop<\/a> para descobrir o que as pessoas est\u00e3o comentando. Depois, basta criar conte\u00fado que fa\u00e7a refer\u00eancia a essas tend\u00eancias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Consider_Influencer_Marketing\"><\/span><strong>3. Considere o marketing de influ\u00eancia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Trabalhar com influenciadores<\/a> \u00e9 uma tend\u00eancia crescente no mundo do marketing, e por um bom motivo. Um influenciador \u00e9 uma pessoa de destaque em um determinado nicho ou setor, e trabalhar com um deles significa obter acesso imediato aos seus (geralmente) grandes seguidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma excelente maneira de promover seu pr\u00f3prio conte\u00fado e, com sorte <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">atrair novos clientes<\/a>. Para contornar o novo algoritmo, \u00e9 preciso encontrar novas maneiras de aumentar o engajamento, e ter um influenciador popular a bordo para promover seu conte\u00fado \u00e9 uma de suas melhores op\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode encontrar influenciadores que se encaixem em sua marca pesquisando hashtags relevantes ou usando ferramentas como <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influ\u00eancia.co<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"A ferramenta Influence.co.\" class=\"wp-image-17329\" width=\"768\" height=\"236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-768x236.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1536x471.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-2048x628.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-554x170.png 554w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-840x258.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1216x373.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1832x562.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-700x215.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-156x48.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1080x331.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante observar que esse m\u00e9todo s\u00f3 ser\u00e1 bem-sucedido se voc\u00ea trabalhar com um influenciador que seja relevante para o seu neg\u00f3cio de alguma forma. Uma colabora\u00e7\u00e3o incompat\u00edvel n\u00e3o entusiasmar\u00e1 seus usu\u00e1rios e \u00e9 improv\u00e1vel que gere vendas. Por outro lado, fazer com que sua empresa ou produto seja mencionado por um dos nomes favoritos deles \u00e9 uma maneira eficaz de aumentar sua visibilidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a natureza n\u00e3o cronol\u00f3gica do novo algoritmo do Instagram possa tornar o marketing complicado, h\u00e1 maneiras de contornar esse problema. Ao implementar alguns m\u00e9todos focados no engajamento, voc\u00ea pode garantir que seu conte\u00fado permane\u00e7a vis\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, identificamos tr\u00eas maneiras de se destacar, mesmo com as mudan\u00e7as no algoritmo da plataforma:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use as hist\u00f3rias do Instagram para chamar a aten\u00e7\u00e3o para novas postagens.<\/li><li>Acompanhe as tend\u00eancias atuais e use hashtags relevantes.<\/li><li>Considere trabalhar com um influenciador para expandir seu alcance.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem mais alguma d\u00favida sobre como trabalhar com o algoritmo atual do Instagram? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle. Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":["post-17516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-redirected","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. 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