{"id":17595,"date":"2019-03-14T11:09:22","date_gmt":"2019-03-14T17:09:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17595"},"modified":"2019-03-14T11:09:26","modified_gmt":"2019-03-14T17:09:26","slug":"minimize-bounce-rate","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/","title":{"rendered":"3 Ways to Minimize Your Website\u2019s Bounce Rate"},"content":{"rendered":"\n<p><a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attracting website traffic (opens in a new tab)\">Attracting website traffic<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your \u2018bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c29bb6755f6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c29bb6755f6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#Why_Your_Websites_Bounce_Rate_Matters\" >Why Your Website's Bounce Rate Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#3_Ways_to_Minimize_Your_Websites_Bounce_Rate\" >3 Ways to Minimize Your Website\u2019s Bounce Rate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#1_Improve_Your_Sites_Loading_Speed\" >1. Improve Your Site\u2019s Loading Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#2_Assess_and_Adapt_Your_Landing_Page\" >2. Assess and Adapt Your Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#3_Optimize_Your_Site_for_Mobile_Users\" >3. Optimize Your Site for Mobile Users<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br><\/p>\n\n\n\n<p>In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Websites_Bounce_Rate_Matters\"><\/span>Why Your Website's Bounce Rate Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br><\/p>\n\n\n\n<p>Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>.<\/p>\n\n\n\n<p>However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br><\/p>\n\n\n\n<p>Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Minimize_Your_Websites_Bounce_Rate\"><\/span>3 Ways to Minimize Your Website\u2019s Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_Your_Sites_Loading_Speed\"><\/span><strong>1. Improve Your Site\u2019s Loading Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br><\/p>\n\n\n\n<p>In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"An example of Google load speed results. \" class=\"wp-image-17596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-300x75.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-768x191.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-660x164.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-840x209.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1216x303.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-700x174.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-156x39.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1080x269.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_and_Adapt_Your_Landing_Page\"><\/span><strong>2. Assess and Adapt Your Landing Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br><\/p>\n\n\n\n<p>This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. <\/p>\n\n\n\n<p>Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"An example of a well-designed landing page.\" class=\"wp-image-17598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-768x339.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. <\/p>\n\n\n\n<p>You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>.<\/p>\n\n\n\n<p>Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs.<\/p>\n\n\n\n<p>If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. <\/p>\n\n\n\n<p>With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. <\/p>\n\n\n\n<p>For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. <\/p>\n\n\n\n<p>Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Site_for_Mobile_Users\"><\/span><strong>3. Optimize Your Site for Mobile Users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate.<\/p>\n\n\n\n<p>Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"An example of some Mobile-Friendly test results.\" class=\"wp-image-17597\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-840x439.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1216x636.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-700x366.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br><\/p>\n\n\n\n<p>In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reduce the time it takes for your site to load.<\/li>\n\n\n\n<li>Ensure that your landing page is welcoming.<\/li>\n\n\n\n<li>Fully optimize your site for mobile browsers.<\/li>\n<\/ol>\n\n\n\n<p>Do you have any more questions about your bounce rate? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your \u2018bounce rate\u2019 refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions. Many factors go [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[397,296],"class_list":{"0":"post-17595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-engagement","10":"tag-traffic","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your site&#039;s bounce rate is the number of people who click away after viewing just one page. In this post, we&#039;ll explain how to minimize that loss of traffic!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"engagement,traffic\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Ways to Minimize Your Website\u2019s Bounce Rate\" \/>\n\t\t<meta property=\"og:description\" content=\"Your site&#039;s bounce rate is the number of people who click away after viewing just one page. 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Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attracting website traffic (opens in a new tab)\">Attracting website traffic<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br><\/p>","content":[{"type":"text","data":"Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Website's Bounce Rate Matters<\/h2>","content":"Why Your Website's Bounce Rate Matters","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br><\/p>","content":[{"type":"text","data":"In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>.<\/p>","content":[{"type":"text","data":"Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br><\/p>","content":[{"type":"text","data":"However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around.<\/p>","content":[{"type":"text","data":"Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Minimize Your Website\u2019s Bounce Rate<\/h2>","content":"3 Ways to Minimize Your Website\u2019s Bounce Rate","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues.<\/p>","content":[{"type":"text","data":"Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Improve Your Site\u2019s Loading Speed<\/strong><\/h3>","content":"1. Improve Your Site\u2019s Loading Speed","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br><\/p>","content":[{"type":"text","data":"The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:<\/p>","content":[{"type":"text","data":"In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"An example of Google load speed results. \" class=\"wp-image-17596\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","data":{"alt":"An example of Google load speed results. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","align":"center"},"style":{"width":1284,"height":320,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin.<\/p>","content":[{"type":"text","data":"If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Assess and Adapt Your Landing Page<\/strong><\/h3>","content":"2. Assess and Adapt Your Landing Page","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br><\/p>","content":[{"type":"text","data":"Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. <\/p>","content":[{"type":"text","data":"This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:<\/p>","content":[{"type":"text","data":"Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"An example of a well-designed landing page.\" class=\"wp-image-17598\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","data":{"alt":"An example of a well-designed landing page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","align":"center"},"style":{"width":3216,"height":1418,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. <\/p>","content":[{"type":"text","data":"You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>.<\/p>","content":[{"type":"text","data":"You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs.<\/p>","content":[{"type":"text","data":"Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. <\/p>","content":[{"type":"text","data":"If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. <\/p>","content":[{"type":"text","data":"With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. <\/p>","content":[{"type":"text","data":"For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for.<\/p>","content":[{"type":"text","data":"Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. <\/p>","content":[{"type":"text","data":"The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Optimize Your Site for Mobile Users<\/strong><\/h3>","content":"3. Optimize Your Site for Mobile Users","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate.<\/p>","content":[{"type":"text","data":"The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:<\/p>","content":[{"type":"text","data":"Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"An example of some Mobile-Friendly test results.\" class=\"wp-image-17597\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","data":{"alt":"An example of some Mobile-Friendly test results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","align":"center"},"style":{"width":1496,"height":782,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors.<\/p>","content":[{"type":"text","data":"You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br><\/p>","content":[{"type":"text","data":"A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:<\/p>","content":[{"type":"text","data":"In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Reduce the time it takes for your site to load.<\/li>\n\n\n\n<li>Ensure that your landing page is welcoming.<\/li>\n\n\n\n<li>Fully optimize your site for mobile browsers.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Reduce the time it takes for your site to load.<\/li>\n\n\n\n<li>Ensure that your landing page is welcoming.<\/li>\n\n\n\n<li>Fully optimize your site for mobile browsers.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Reduce the time it takes for your site to load.<\/li>","content":"Reduce the time it takes for your site to load.","data":{"text":"Reduce the time it takes for your site to load."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ensure that your landing page is welcoming.<\/li>","content":"Ensure that your landing page is welcoming.","data":{"text":"Ensure that your landing page is welcoming."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Fully optimize your site for mobile browsers.<\/li>","content":"Fully optimize your site for mobile browsers.","data":{"text":"Fully optimize your site for mobile browsers."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about your bounce rate? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about your bounce rate? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17595"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17675"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}