{"id":17595,"date":"2019-03-14T11:09:22","date_gmt":"2019-03-14T17:09:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17595"},"modified":"2019-03-14T11:09:26","modified_gmt":"2019-03-14T17:09:26","slug":"minimize-bounce-rate","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/","title":{"rendered":"3 maneiras de minimizar a taxa de rejei\u00e7\u00e3o do seu site"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Atrair o tr\u00e1fego do site (abre em uma nova guia)\">Atrair o tr\u00e1fego do site<\/a> muitas vezes \u00e9 dif\u00edcil, mas pode ser ainda mais dif\u00edcil manter os visitantes no seu site depois que eles chegam. Sua \u2018taxa de rejei\u00e7\u00e3o' refere-se ao n\u00famero de pessoas que clicam para sair do seu site depois de visualizar apenas uma p\u00e1gina, e uma taxa alta pode prejudicar suas convers\u00f5es.<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1b8a2e5858e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1b8a2e5858e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#Why_Your_Websites_Bounce_Rate_Matters\" >Por que a taxa de rejei\u00e7\u00e3o do seu site \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#3_Ways_to_Minimize_Your_Websites_Bounce_Rate\" >3 maneiras de minimizar a taxa de rejei\u00e7\u00e3o do seu site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#1_Improve_Your_Sites_Loading_Speed\" >1. Melhore a velocidade de carregamento do seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#2_Assess_and_Adapt_Your_Landing_Page\" >2. Avalie e adapte sua p\u00e1gina de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#3_Optimize_Your_Site_for_Mobile_Users\" >3. Otimize seu site para usu\u00e1rios m\u00f3veis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Muitos fatores contribuem para criar uma alta taxa de rejei\u00e7\u00e3o, e identific\u00e1-los (bem como corrigi-los) pode ajud\u00e1-lo a manter as pessoas em seu site por mais tempo. Essa \u00e9 uma excelente maneira de incentivar os visitantes a comprar produtos ou a se envolver com seu conte\u00fado de alguma outra forma, como, por exemplo <a href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"compartilhando-o nas m\u00eddias sociais (abre em uma nova guia)\">compartilhando-o nas m\u00eddias sociais<\/a>. <br><\/p>\n\n\n\n<p>Nesta postagem, discutiremos por que a taxa de rejei\u00e7\u00e3o \u00e9 importante e explicaremos como saber quando a sua est\u00e1 muito alta. Tamb\u00e9m exploraremos algumas das principais maneiras pelas quais voc\u00ea pode minimizar o n\u00famero de visitantes que decidem \"saltar\". Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Websites_Bounce_Rate_Matters\"><\/span>Por que a taxa de rejei\u00e7\u00e3o do seu site \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em termos simples, sua taxa de rejei\u00e7\u00e3o \u00e9 a porcentagem de usu\u00e1rios que visitam seu site e decidem sair sem navegar para uma segunda p\u00e1gina. Uma alta taxa de rejei\u00e7\u00e3o pode indicar que voc\u00ea n\u00e3o conseguiu convencer o usu\u00e1rio a permanecer no site e explorar mais o que voc\u00ea tem a oferecer.<br><\/p>\n\n\n\n<p>A menos que voc\u00ea administre um site de uma p\u00e1gina, provavelmente \u00e9 importante para voc\u00ea que os visitantes permane\u00e7am no site e vejam o m\u00e1ximo poss\u00edvel do seu conte\u00fado. Portanto, \u00e9 inteligente avaliar quaisquer problemas nessa \u00e1rea, antes que se tornem um problema grave. A maneira mais f\u00e1cil de determinar sua taxa de rejei\u00e7\u00e3o atual \u00e9 por meio de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>ou por <a rel=\"noreferrer noopener\" aria-label=\"usando um plug-in (abre em uma nova guia)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">usando um plug-in<\/a>.<\/p>\n\n\n\n<p>Entretanto, voc\u00ea tamb\u00e9m precisa saber o que est\u00e1 procurando. Em um sentido geral, uma taxa de rejei\u00e7\u00e3o superior a 80% \u00e9 considerada muito ruim. Esse \u00e9 um sinal claro de que algo no <a rel=\"noreferrer noopener\" aria-label=\"sua p\u00e1gina de destino (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">sua p\u00e1gina de destino<\/a> n\u00e3o est\u00e1 funcionando e precisa ser ajustado. Um bom resultado geralmente est\u00e1 entre 30% e 50%, embora o melhor caminho seja buscar o mais baixo poss\u00edvel.<br><\/p>\n\n\n\n<p>Estabelecer a causa principal de uma alta taxa de rejei\u00e7\u00e3o pode ser complicado, pois v\u00e1rios fatores geralmente contribuem para esse problema. Dessa forma, um esfor\u00e7o de otimiza\u00e7\u00e3o em todo o site costuma ser o m\u00e9todo mais eficaz para aumentar o n\u00famero de visitantes que optam por permanecer no site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Minimize_Your_Websites_Bounce_Rate\"><\/span>3 maneiras de minimizar a taxa de rejei\u00e7\u00e3o do seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A execu\u00e7\u00e3o do processo de otimiza\u00e7\u00e3o que acabamos de mencionar pode consumir muito tempo, por isso \u00e9 \u00fatil dividi-lo em tarefas gerenci\u00e1veis. Vamos come\u00e7ar concentrando-nos em um dos problemas mais comuns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_Your_Sites_Loading_Speed\"><\/span><strong>1. Melhore a velocidade de carregamento do seu site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O tempo que o site leva para carregar costuma ser um dos principais fatores que contribuem para uma alta taxa de rejei\u00e7\u00e3o. A maioria dos usu\u00e1rios espera que um site seja carregado em <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">dois segundos ou menos<\/a>e abandonar\u00e1 aqueles que forem muito lentos. Estudos tamb\u00e9m descobriram que um <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">atraso de apenas 500 milissegundos<\/a> pode aumentar drasticamente a frustra\u00e7\u00e3o do usu\u00e1rio.<br><\/p>\n\n\n\n<p>Em resumo, \u00e9 importante garantir que seu site esteja funcionando de forma eficaz. Voc\u00ea pode testar sua velocidade de carregamento atual usando o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> ferramenta. Qualquer valor entre 50 e 100 \u00e9 geralmente considerado um bom resultado. Se voc\u00ea receber uma pontua\u00e7\u00e3o de 49 ou menos, seu site est\u00e1 demorando muito para carregar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"Um exemplo dos resultados de velocidade de carregamento do Google. \" class=\"wp-image-17596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-300x75.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-768x191.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-660x164.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-840x209.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1216x303.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-700x174.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-156x39.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1080x269.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Se esse for o caso de seu site, n\u00e3o entre em p\u00e2nico! H\u00e1 muitas maneiras de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">melhorar efetivamente sua velocidade de carregamento<\/a>. Usando um plugin de cache como o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> \u00e9 um \u00f3timo come\u00e7o. Voc\u00ea tamb\u00e9m deve considerar a otimiza\u00e7\u00e3o total do seu banco de dados usando o <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (abre em uma nova guia)\">Gerente do WP-DB<\/a> plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_and_Adapt_Your_Landing_Page\"><\/span><strong>2. Avalie e adapte sua p\u00e1gina de destino<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seu <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">p\u00e1gina de destino<\/a> \u00e9 a primeira parte do seu site que muitos visitantes encontrar\u00e3o, portanto, \u00e9 importante causar uma boa impress\u00e3o. \u00c9 tentador \"otimizar demais\" uma p\u00e1gina como essa, colocando muito conte\u00fado em um espa\u00e7o muito pequeno.<br><\/p>\n\n\n\n<p>Essa abordagem \u00e9 mais do que um pouco esmagadora para seu p\u00fablico. \u00c9 improv\u00e1vel que seu p\u00fablico leia ou se envolva com seu conte\u00fado se ele for apresentado dessa forma. <\/p>\n\n\n\n<p>Em vez disso, voc\u00ea deve formatar sua p\u00e1gina de destino para ser menos intimidadora e mais acolhedora para os rec\u00e9m-chegados:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"Um exemplo de uma p\u00e1gina de destino bem projetada.\" class=\"wp-image-17598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-768x339.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea pode fazer isso usando cuidadosamente o espa\u00e7o em branco e garantindo que todo texto longo seja dividido em partes gerenci\u00e1veis. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deve incluir imagens quando necess\u00e1rio e estabelecer um caminho claro para a convers\u00e3o. Tamb\u00e9m vale a pena considerar que a incorpora\u00e7\u00e3o de v\u00eddeos pode <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar as convers\u00f5es em 86%<\/a>.<\/p>\n\n\n\n<p>O uso dessas t\u00e9cnicas tornar\u00e1 seu conte\u00fado mais acess\u00edvel e permitir\u00e1 que os visitantes se sintam em casa desde o in\u00edcio. Eles tamb\u00e9m poder\u00e3o examinar seu conte\u00fado rapidamente e identificar as partes mais relevantes para suas necessidades.<\/p>\n\n\n\n<p>Se, mesmo assim, seus clientes decidirem abandonar o site, voc\u00ea poder\u00e1 usar <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Sa\u00edda-Ingresso<sup>\u00ae<\/sup> tecnologia como uma \u00faltima tentativa de mant\u00ea-los no lugar. <\/p>\n\n\n\n<p>Com o <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integra\u00e7\u00e3o com o OptinMonster<\/a>Se o seu site de associa\u00e7\u00e3o n\u00e3o for atualizado, h\u00e1 muitas maneiras de manter os navegadores em seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p>Por exemplo, quando um usu\u00e1rio tentar sair da p\u00e1gina de inscri\u00e7\u00e3o da associa\u00e7\u00e3o, crie um pop-up com um desconto \u00fanico para mant\u00ea-lo investido. <\/p>\n\n\n\n<p>Ou, quando algu\u00e9m estiver navegando em um curso, exiba uma campanha para um curso semelhante em seu site, caso a pessoa n\u00e3o tenha encontrado exatamente o que estava procurando.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integra\u00e7\u00e3o com o OptinMonster<\/a> torna tudo isso e muito mais poss\u00edvel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Site_for_Mobile_Users\"><\/span><strong>3. Otimize seu site para usu\u00e1rios m\u00f3veis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O n\u00famero de usu\u00e1rios que acessam a Web por meio de dispositivos m\u00f3veis <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">est\u00e1 aumentando ano ap\u00f3s ano<\/a>No entanto, muitos sites ainda n\u00e3o foram totalmente otimizados para navegadores m\u00f3veis. Deixar de projetar seu pr\u00f3prio site tendo em mente a capacidade de resposta a dispositivos m\u00f3veis provavelmente aumentar\u00e1 sua taxa de rejei\u00e7\u00e3o.<\/p>\n\n\n\n<p>Tornar seu site compat\u00edvel com dispositivos m\u00f3veis pode levar algum tempo, embora os benef\u00edcios superem em muito o esfor\u00e7o necess\u00e1rio. Se estiver come\u00e7ando do zero, voc\u00ea dever\u00e1 iniciar a otimiza\u00e7\u00e3o para celular usando o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Teste de compatibilidade com dispositivos m\u00f3veis<\/a>. Isso lhe dar\u00e1 uma ideia do desempenho atual do seu site e indicar\u00e1 as \u00e1reas em que voc\u00ea precisa concentrar suas melhorias:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"Um exemplo de alguns resultados do teste de compatibilidade com dispositivos m\u00f3veis.\" class=\"wp-image-17597\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-840x439.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1216x636.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-700x366.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea pode ent\u00e3o come\u00e7ar a <a rel=\"noreferrer noopener\" aria-label=\"ajustar seu site conforme necess\u00e1rio (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/is-your-site-mobile-friendly\/\" target=\"_blank\">ajustar seu site conforme necess\u00e1rio<\/a>. Se o seu site foi criado com o WordPress, voc\u00ea tamb\u00e9m deve garantir que ele seja <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">usando um tema responsivo<\/a>Isso facilitar\u00e1 muito o fornecimento de uma excelente experi\u00eancia para os visitantes m\u00f3veis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma alta taxa de rejei\u00e7\u00e3o \u00e9 uma indica\u00e7\u00e3o de que algo precisa mudar, e dedicar algum tempo para avaliar os fatores que contribuem para isso pode ter um impacto positivo em seu site. 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In this post, we'll explain how to minimize that loss of traffic!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Bounce-Rate.png"},"aioseo_meta_data":{"post_id":"17595","title":null,"description":"A taxa de rejei\u00e7\u00e3o do seu site \u00e9 o n\u00famero de pessoas que clicam fora depois de visualizar apenas uma p\u00e1gina. Nesta postagem, explicaremos como minimizar essa perda de tr\u00e1fego!","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:39:58","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:11","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t3 Ways to Minimize Your Website\u2019s Bounce Rate\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"3 Ways to Minimize Your Website\u2019s Bounce Rate","link":"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attracting website traffic (opens in a new tab)\">Attracting website traffic<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attracting website traffic (opens in a new tab)\">Attracting website traffic<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br><\/p>","content":[{"type":"text","data":"Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Website's Bounce Rate Matters<\/h2>","content":"Por que a taxa de rejei\u00e7\u00e3o do seu site \u00e9 importante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br><\/p>","content":[{"type":"text","data":"In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>.<\/p>","content":[{"type":"text","data":"Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br><\/p>","content":[{"type":"text","data":"However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around.<\/p>","content":[{"type":"text","data":"Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Minimize Your Website\u2019s Bounce Rate<\/h2>","content":"3 maneiras de minimizar a taxa de rejei\u00e7\u00e3o do seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues.<\/p>","content":[{"type":"text","data":"Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Improve Your Site\u2019s Loading Speed<\/strong><\/h3>","content":"1. Melhore a velocidade de carregamento do seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br><\/p>","content":[{"type":"text","data":"The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:<\/p>","content":[{"type":"text","data":"In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"An example of Google load speed results. \" class=\"wp-image-17596\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","data":{"alt":"An example of Google load speed results. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","align":"center"},"style":{"width":1284,"height":320,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin.<\/p>","content":[{"type":"text","data":"If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Assess and Adapt Your Landing Page<\/strong><\/h3>","content":"2. Avalie e adapte sua p\u00e1gina de destino","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br><\/p>","content":[{"type":"text","data":"Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. <\/p>","content":[{"type":"text","data":"This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:<\/p>","content":[{"type":"text","data":"Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"An example of a well-designed landing page.\" class=\"wp-image-17598\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","data":{"alt":"An example of a well-designed landing page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","align":"center"},"style":{"width":3216,"height":1418,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. <\/p>","content":[{"type":"text","data":"You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>.<\/p>","content":[{"type":"text","data":"You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs.<\/p>","content":[{"type":"text","data":"Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. <\/p>","content":[{"type":"text","data":"If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. <\/p>","content":[{"type":"text","data":"With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. <\/p>","content":[{"type":"text","data":"For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for.<\/p>","content":[{"type":"text","data":"Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. <\/p>","content":[{"type":"text","data":"The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Optimize Your Site for Mobile Users<\/strong><\/h3>","content":"3. Otimize seu site para usu\u00e1rios m\u00f3veis","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate.<\/p>","content":[{"type":"text","data":"The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:<\/p>","content":[{"type":"text","data":"Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"An example of some Mobile-Friendly test results.\" class=\"wp-image-17597\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","data":{"alt":"An example of some Mobile-Friendly test results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","align":"center"},"style":{"width":1496,"height":782,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors.<\/p>","content":[{"type":"text","data":"You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br><\/p>","content":[{"type":"text","data":"A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:<\/p>","content":[{"type":"text","data":"In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Reduce the time it takes for your site to load.<\/li>\n\n\n\n<li>Ensure that your landing page is welcoming.<\/li>\n\n\n\n<li>Fully optimize your site for mobile browsers.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Reduzir o tempo de carregamento do site.<\/li>\n\n\n\n<li>Certifique-se de que sua p\u00e1gina de destino seja acolhedora.<\/li>\n\n\n\n<li>Otimize totalmente seu site para navegadores m\u00f3veis.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Reduce the time it takes for your site to load.<\/li>","content":"Reduzir o tempo de carregamento do site.","data":{"text":"Reduce the time it takes for your site to load."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ensure that your landing page is welcoming.<\/li>","content":"Certifique-se de que sua p\u00e1gina de destino seja acolhedora.","data":{"text":"Ensure that your landing page is welcoming."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Fully optimize your site for mobile browsers.<\/li>","content":"Otimize totalmente seu site para navegadores m\u00f3veis.","data":{"text":"Fully optimize your site for mobile browsers."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about your bounce rate? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about your bounce rate? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17595"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17675"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}