{"id":17595,"date":"2019-03-14T11:09:22","date_gmt":"2019-03-14T17:09:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17595"},"modified":"2019-03-14T11:09:26","modified_gmt":"2019-03-14T17:09:26","slug":"minimize-bounce-rate","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/","title":{"rendered":"3 maneiras de minimizar a taxa de rejei\u00e7\u00e3o do seu site"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Atrair o tr\u00e1fego do site (abre em uma nova guia)\">Atrair o tr\u00e1fego do site<\/a> Muitas vezes, isso \u00e9 dif\u00edcil, mas pode ser ainda mais complicado manter os visitantes no seu site depois que eles chegam. A \u2018taxa de rejei\u00e7\u00e3o\u2019 se refere ao n\u00famero de pessoas que saem do seu site depois de visualizar apenas uma p\u00e1gina, e uma taxa alta pode prejudicar suas convers\u00f5es.<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad63fa558933\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad63fa558933\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#Why_Your_Websites_Bounce_Rate_Matters\" >Por que a taxa de rejei\u00e7\u00e3o do seu site \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#3_Ways_to_Minimize_Your_Websites_Bounce_Rate\" >3 maneiras de minimizar a taxa de rejei\u00e7\u00e3o do seu site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#1_Improve_Your_Sites_Loading_Speed\" >1. Melhore a velocidade de carregamento do seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#2_Assess_and_Adapt_Your_Landing_Page\" >2. Avalie e adapte sua p\u00e1gina de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#3_Optimize_Your_Site_for_Mobile_Users\" >3. Otimize seu site para usu\u00e1rios m\u00f3veis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/minimize-bounce-rate\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Muitos fatores contribuem para criar uma alta taxa de rejei\u00e7\u00e3o, e identific\u00e1-los (bem como corrigi-los) pode ajud\u00e1-lo a manter as pessoas em seu site por mais tempo. Essa \u00e9 uma excelente maneira de incentivar os visitantes a comprar produtos ou a se envolver com seu conte\u00fado de alguma outra forma, como, por exemplo <a href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"compartilhando-o nas m\u00eddias sociais (abre em uma nova guia)\">compartilhando-o nas m\u00eddias sociais<\/a>. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, discutiremos por que a taxa de rejei\u00e7\u00e3o \u00e9 importante e explicaremos como saber quando a sua est\u00e1 muito alta. Tamb\u00e9m exploraremos algumas das principais maneiras pelas quais voc\u00ea pode minimizar o n\u00famero de visitantes que decidem \"saltar\". Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Websites_Bounce_Rate_Matters\"><\/span>Por que a taxa de rejei\u00e7\u00e3o do seu site \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos simples, sua taxa de rejei\u00e7\u00e3o \u00e9 a porcentagem de usu\u00e1rios que visitam seu site e decidem sair sem navegar para uma segunda p\u00e1gina. Uma alta taxa de rejei\u00e7\u00e3o pode indicar que voc\u00ea n\u00e3o conseguiu convencer o usu\u00e1rio a permanecer no site e explorar mais o que voc\u00ea tem a oferecer.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A menos que voc\u00ea tenha um site de apenas uma p\u00e1gina, provavelmente \u00e9 importante para voc\u00ea que os visitantes permane\u00e7am no site e vejam o m\u00e1ximo poss\u00edvel do seu conte\u00fado. Portanto, \u00e9 recomend\u00e1vel avaliar quaisquer dificuldades nessa \u00e1rea antes que se tornem um problema grave. A maneira mais f\u00e1cil de determinar sua taxa de rejei\u00e7\u00e3o atual \u00e9 por meio de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>ou por <a rel=\"noreferrer noopener\" aria-label=\"usando um plug-in (abre em uma nova guia)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">usando um plug-in<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, voc\u00ea tamb\u00e9m precisa saber o que est\u00e1 procurando. Em um sentido geral, uma taxa de rejei\u00e7\u00e3o superior a 80% \u00e9 considerada muito ruim. Esse \u00e9 um sinal claro de que algo no <a rel=\"noreferrer noopener\" aria-label=\"sua p\u00e1gina de destino (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">sua p\u00e1gina de destino<\/a> n\u00e3o est\u00e1 funcionando e precisa ser ajustado. Um bom resultado geralmente est\u00e1 entre 30% e 50%, embora o melhor caminho seja buscar o mais baixo poss\u00edvel.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estabelecer a causa principal de uma alta taxa de rejei\u00e7\u00e3o pode ser complicado, pois v\u00e1rios fatores geralmente contribuem para esse problema. Dessa forma, um esfor\u00e7o de otimiza\u00e7\u00e3o em todo o site costuma ser o m\u00e9todo mais eficaz para aumentar o n\u00famero de visitantes que optam por permanecer no site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Minimize_Your_Websites_Bounce_Rate\"><\/span>3 maneiras de minimizar a taxa de rejei\u00e7\u00e3o do seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A execu\u00e7\u00e3o do processo de otimiza\u00e7\u00e3o que acabamos de mencionar pode consumir muito tempo, por isso \u00e9 \u00fatil dividi-lo em tarefas gerenci\u00e1veis. Vamos come\u00e7ar concentrando-nos em um dos problemas mais comuns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_Your_Sites_Loading_Speed\"><\/span><strong>1. Melhore a velocidade de carregamento do seu site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O tempo que o site leva para carregar costuma ser um dos principais fatores que contribuem para uma alta taxa de rejei\u00e7\u00e3o. A maioria dos usu\u00e1rios espera que um site seja carregado em <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">dois segundos ou menos<\/a>e abandonar\u00e1 aqueles que forem muito lentos. Estudos tamb\u00e9m descobriram que um <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">atraso de apenas 500 milissegundos<\/a> pode aumentar drasticamente a frustra\u00e7\u00e3o do usu\u00e1rio.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, \u00e9 importante garantir que seu site esteja funcionando de forma eficaz. Voc\u00ea pode testar sua velocidade de carregamento atual usando o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> ferramenta. Qualquer valor entre 50 e 100 \u00e9 geralmente considerado um bom resultado. Se voc\u00ea receber uma pontua\u00e7\u00e3o de 49 ou menos, seu site est\u00e1 demorando muito para carregar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"Um exemplo dos resultados de velocidade de carregamento do Google. \" class=\"wp-image-17596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-300x75.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-768x191.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-660x164.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-840x209.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1216x303.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-700x174.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-156x39.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1080x269.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Se esse for o caso de seu site, n\u00e3o entre em p\u00e2nico! H\u00e1 muitas maneiras de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">melhorar efetivamente sua velocidade de carregamento<\/a>. Usando um plugin de cache como o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> \u00e9 um \u00f3timo come\u00e7o. Voc\u00ea tamb\u00e9m deve considerar a otimiza\u00e7\u00e3o total do seu banco de dados usando o <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (abre em uma nova guia)\">Gerente do WP-DB<\/a> plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_and_Adapt_Your_Landing_Page\"><\/span><strong>2. Avalie e adapte sua p\u00e1gina de destino<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seu <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">p\u00e1gina de destino<\/a> \u00e9 a primeira parte do seu site que muitos visitantes encontrar\u00e3o, portanto, \u00e9 importante causar uma boa impress\u00e3o. \u00c9 tentador \"otimizar demais\" uma p\u00e1gina como essa, colocando muito conte\u00fado em um espa\u00e7o muito pequeno.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa abordagem \u00e9 um pouco mais do que o suficiente para sobrecarregar seu p\u00fablico. \u00c9 improv\u00e1vel que seu p\u00fablico leia ou se envolva com seu conte\u00fado se ele for apresentado dessa maneira. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, \u00e9 recomend\u00e1vel que voc\u00ea organize sua p\u00e1gina de destino de forma a torn\u00e1-la menos intimidadora e mais acolhedora para os visitantes de primeira viagem:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"Um exemplo de uma p\u00e1gina de destino bem projetada.\" class=\"wp-image-17598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-768x339.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode fazer isso usando cuidadosamente o espa\u00e7o em branco e garantindo que todo texto longo seja dividido em partes gerenci\u00e1veis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m deve incluir imagens quando necess\u00e1rio e definir um caminho claro para a convers\u00e3o. Tamb\u00e9m vale a pena considerar que a incorpora\u00e7\u00e3o de v\u00eddeos pode <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar as convers\u00f5es em 86%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O uso dessas t\u00e9cnicas tornar\u00e1 seu conte\u00fado mais acess\u00edvel e permitir\u00e1 que os visitantes se sintam em casa desde o in\u00edcio. Eles tamb\u00e9m poder\u00e3o examinar seu conte\u00fado rapidamente e identificar as partes mais relevantes para suas necessidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se, mesmo assim, seus clientes decidirem abandonar o site, voc\u00ea poder\u00e1 usar <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Do OptinMonster<\/a> Sa\u00edda-Ingresso<sup>\u00ae<\/sup> tecnologia como uma \u00faltima tentativa de mant\u00ea-los no lugar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integra\u00e7\u00e3o com o OptinMonster<\/a>Se o seu site de associa\u00e7\u00e3o n\u00e3o for atualizado, h\u00e1 muitas maneiras de manter os navegadores em seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, quando um usu\u00e1rio tentar sair da p\u00e1gina de inscri\u00e7\u00e3o da associa\u00e7\u00e3o, crie um pop-up com um desconto \u00fanico para mant\u00ea-lo investido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou, quando algu\u00e9m estiver navegando por um curso, exiba uma campanha de um curso semelhante no seu site, caso essa pessoa simplesmente n\u00e3o tenha encontrado exatamente o que procura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integra\u00e7\u00e3o com o OptinMonster<\/a> torna tudo isso e muito mais poss\u00edvel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Site_for_Mobile_Users\"><\/span><strong>3. Otimize seu site para usu\u00e1rios m\u00f3veis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00famero de usu\u00e1rios que acessam a Web por meio de dispositivos m\u00f3veis <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">est\u00e1 aumentando ano ap\u00f3s ano<\/a>No entanto, muitos sites ainda n\u00e3o foram totalmente otimizados para navegadores m\u00f3veis. Deixar de projetar seu pr\u00f3prio site tendo em mente a capacidade de resposta a dispositivos m\u00f3veis provavelmente aumentar\u00e1 sua taxa de rejei\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tornar seu site compat\u00edvel com dispositivos m\u00f3veis pode levar algum tempo, embora os benef\u00edcios superem em muito o esfor\u00e7o necess\u00e1rio. Se voc\u00ea estiver come\u00e7ando do zero, conv\u00e9m iniciar a otimiza\u00e7\u00e3o para dispositivos m\u00f3veis usando o <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Teste de compatibilidade com dispositivos m\u00f3veis<\/a>. Isso lhe dar\u00e1 uma ideia do desempenho atual do seu site e indicar\u00e1 as \u00e1reas em que voc\u00ea precisa concentrar suas melhorias:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"Um exemplo de alguns resultados do teste de compatibilidade com dispositivos m\u00f3veis.\" class=\"wp-image-17597\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-840x439.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1216x636.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-700x366.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ent\u00e3o come\u00e7ar a <a rel=\"noreferrer noopener\" aria-label=\"ajustar seu site conforme necess\u00e1rio (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/is-your-site-mobile-friendly\/\" target=\"_blank\">ajustar seu site conforme necess\u00e1rio<\/a>. Se o seu site for desenvolvido com o WordPress, voc\u00ea tamb\u00e9m deve garantir que ele esteja <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">usando um tema responsivo<\/a>Isso facilitar\u00e1 muito o fornecimento de uma excelente experi\u00eancia para os visitantes m\u00f3veis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma alta taxa de rejei\u00e7\u00e3o \u00e9 uma indica\u00e7\u00e3o de que algo precisa mudar, e dedicar algum tempo para avaliar os fatores que contribuem para isso pode ter um impacto positivo em seu site. Esse esfor\u00e7o pode manter as pessoas em seu site por mais tempo e aumentar a probabilidade de convers\u00e3o.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, exploramos algumas das maneiras de minimizar efetivamente a taxa de rejei\u00e7\u00e3o do seu site:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reduzir o tempo de carregamento do site.<\/li>\n\n\n\n<li>Certifique-se de que sua p\u00e1gina de destino seja acolhedora.<\/li>\n\n\n\n<li>Otimize totalmente seu site para navegadores m\u00f3veis.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem mais alguma d\u00favida sobre sua taxa de rejei\u00e7\u00e3o? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your &#8216;bounce rate&#8217; refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions. Many factors go [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[397,296],"class_list":["post-17595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-engagement","tag-traffic","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your site&#039;s bounce rate is the number of people who click away after viewing just one page. 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