{"id":17787,"date":"2019-04-10T10:54:48","date_gmt":"2019-04-10T16:54:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17787"},"modified":"2021-07-07T15:01:45","modified_gmt":"2021-07-07T21:01:45","slug":"google-adsense-beginners","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/google-adsense-beginners\/","title":{"rendered":"Como usar o Google Adsense (e se voc\u00ea deve usar)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Usar o Google AdSense em seu site pode ser uma forma de obter renda fazendo o que voc\u00ea gosta. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab87467685bc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab87467685bc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-beginners\/#What_Is_Google_AdSense\" >O que \u00e9 o Google AdSense?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-beginners\/#Should_You_Use_It_Why_or_Why_Not\" >Voc\u00ea deve us\u00e1-lo? Por que sim ou por que n\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-beginners\/#Maximizing_your_profits\" >Maximiza\u00e7\u00e3o de seus lucros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-beginners\/#In_Summary\" >Em resumo<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o tem certeza de como maximizar os lucros? Quer saber se o Google AdSense \u00e9 inteligente para sua empresa? N\u00e3o tem certeza do que \u00e9? Este \u00e9 um \u00f3timo lugar para come\u00e7ar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A seguir, apresentamos alguns detalhes se voc\u00ea quiser saber como come\u00e7ar e se tornar lucrativo com o AdSense.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_AdSense\"><\/span><strong>O que \u00e9 o Google AdSense?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png\" alt=\"P\u00e1gina inicial do Google Adsense\" class=\"wp-image-25991\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1536x759.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Muito simplesmente, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> permite que voc\u00ea, o propriet\u00e1rio do site, ganhe dinheiro com an\u00fancios em seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 muito parecido com colocar um an\u00fancio na revista de sua empresa h\u00e1 cinquenta anos, mas tamb\u00e9m \u00e9 completamente diferente. Assim como na d\u00e9cada de 1970, as pessoas pagam para entrar em contato com sua <em>espec\u00edfico <\/em>p\u00fablico-alvo. Eles ganham um espa\u00e7o em sua \"p\u00e1gina\", por assim dizer, onde podem anunciar seus servi\u00e7os e produtos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, diferentemente da d\u00e9cada de 1970, os an\u00fancios em sua p\u00e1gina podem ser interativos, exclusivos para aquele consumidor e\/ou usar v\u00eddeo e som. E ningu\u00e9m sabia quantas pessoas pegavam uma revista e olhavam o an\u00fancio no passado. Hoje, elas sabem, portanto, voc\u00ea ganha dinheiro com base em seu sucesso pessoal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E voc\u00ea decide o tipo de an\u00fancio que deseja: v\u00eddeo, texto, imagem, texto e imagem, an\u00fancios de link e muito mais. Al\u00e9m disso, voc\u00ea decide onde deseja que o an\u00fancio seja colocado e quantos an\u00fancios deseja. Voc\u00ea tamb\u00e9m pode usar<a href=\"https:\/\/www.google.com\/adsense\/start\/resources\/quality-adsense-revenue.html#\/\" target=\"_blank\" rel=\"noreferrer noopener\"> an\u00fancios de pesquisa personalizados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os an\u00fancios de pesquisa personalizados s\u00e3o \u00f3timos porque podem ser adaptados exclusivamente ao seu site e ao consumidor individual. O consumidor v\u00ea an\u00fancios com base em suas pesquisas exclusivas (o Google sabe tudo!), e os an\u00fancios podem ser adaptados para combinar com o estilo e a vibra\u00e7\u00e3o de seu site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Use_It_Why_or_Why_Not\"><\/span><strong>Voc\u00ea deve us\u00e1-lo? Por que sim ou por que n\u00e3o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dinheiro \u00e9 sempre uma coisa boa, certo? Bem, talvez. Fazer o Google AdSense parece ser uma maneira brilhante de ganhar mais dinheiro, mas isso pode n\u00e3o ser verdade em todos os casos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, um jovem vende um produto em seu site. Ele tamb\u00e9m usa um blog como meio de anunciar o mesmo produto e decide que pode ser uma boa ideia fazer an\u00fancios em seu blog. Agora, os leitores de seu blog recebem mensagens confusas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os produtos que est\u00e3o sendo divulgados nos an\u00fancios da p\u00e1gina podem estar em concorr\u00eancia direta com o produto dele, e os consumidores n\u00e3o saber\u00e3o o que comprar. Essa pode n\u00e3o ser uma ideia de neg\u00f3cio lucrativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, algumas pessoas se sentem incomodadas com an\u00fancios, e seu p\u00fablico-alvo pode n\u00e3o gostar se voc\u00ea colocar an\u00fancios em seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, muitas pessoas est\u00e3o acostumadas a ver an\u00fancios on-line em todos os lugares: Facebook, Twitter, Google, etc. Isso pode n\u00e3o incomod\u00e1-las, especialmente se acharem os an\u00fancios relevantes. A melhor maneira de saber se \u00e9 uma boa ideia ou n\u00e3o \u00e9 fazer sua pesquisa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O importante \u00e9 conhecer os membros de seu p\u00fablico-alvo. Descubra como os an\u00fancios os afetam e se eles esperam encontrar an\u00fancios em seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma boa regra \u00e9 <strong><em>nunca <\/em><\/strong>ter mais an\u00fancios do que conte\u00fado na web. Sites cheios de an\u00fancios parecem spam e s\u00e3o irritantes. \u00c9 por isso que o Google AdSense costuma ser uma boa ideia para blogs e f\u00f3runs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_your_profits\"><\/span><strong>Maximiza\u00e7\u00e3o de seus lucros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, voc\u00ea quer um an\u00fancio. E agora? Como incentivar cliques e visualiza\u00e7\u00f5es?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ter um site popular. <\/strong>Quanto mais pessoas visitarem seu site, mais intera\u00e7\u00f5es voc\u00ea receber\u00e1. Existem v\u00e1rias maneiras de aumentar o n\u00famero de visualiza\u00e7\u00f5es no seu site, mas uma das melhores \u00e9 criar um conte\u00fado excelente. Use proximidade, relev\u00e2ncia, originalidade, impacto, destaque, curiosidade e conflito para despertar o interesse. Al\u00e9m disso, escreva bem. (Aqui est\u00e3o algumas dicas nossas sobre <a href=\"https:\/\/memberpress.com\/pt\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">boa reda\u00e7\u00e3o<\/a>.)<\/li><li><strong>Fa\u00e7a sua pesquisa!<\/strong> Use diferentes tamanhos e tipos de an\u00fancios para ver quais trazem mais lucro para sua empresa. Experimente <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teste A\/B<\/a>. <\/li><li><strong>Continue criando conte\u00fado excelente. <\/strong>Se voc\u00ea tiver um site que incentive os consumidores a voltarem sempre, eles continuar\u00e3o vendo novos an\u00fancios. <\/li><li><strong>Pe\u00e7a aos visitantes que desativem os bloqueadores de an\u00fancios.<\/strong> <\/li><li><strong>N\u00c3O clique no an\u00fancio voc\u00ea mesmo ou pe\u00e7a a amigos que o fa\u00e7am. <\/strong>O Google vai descobrir, e voc\u00ea n\u00e3o poder\u00e1 mais usar o AdSense.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto para ganhar dinheiro? Com o Google AdSense, o dinheiro que voc\u00ea ganha depende do valor do lance das pessoas. As pessoas d\u00e3o lances para o espa\u00e7o do seu an\u00fancio em tempo real, e o espa\u00e7o vai para quem der o lance mais alto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, em m\u00e9dia, voc\u00ea pode esperar de 15 centavos a cinco d\u00f3lares por clique no an\u00fancio. Voc\u00ea pode receber cerca de um d\u00f3lar por CPM (custo por mil). O valor que voc\u00ea ganhar\u00e1 varia de acordo com a popularidade do seu site e a frequ\u00eancia com que as pessoas optam por visualizar o an\u00fancio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>Em resumo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora j\u00e1 tenha sido muito bom ser pago por um an\u00fancio na revista da sua empresa, usar o Google AdSense em seu website leva isso a um n\u00edvel totalmente novo. Agora seus an\u00fancios podem ser exclusivos, personalizados para o cliente e muito divertidos. Lembre-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>O AdSense funciona melhor em alguns sites do que em outros.<\/li><li>Experimente e fa\u00e7a sua pesquisa para descobrir quais an\u00fancios funcionam melhor para voc\u00ea.<\/li><li>Tenha um site popular que fa\u00e7a com que os consumidores voltem para mais. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Seus esfor\u00e7os podem muito bem permitir que voc\u00ea consiga a renda que sempre quis. Se voc\u00ea ainda n\u00e3o criou seu site, d\u00ea uma olhada na nossa postagem, <a href=\"https:\/\/memberpress.com\/pt\/blog\/killer-membership-website-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 Ideias de sites de associa\u00e7\u00e3o comprovadas e matadoras<\/a>para obter alguma inspira\u00e7\u00e3o!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea obteve sucesso com o Google AdSense? Tem outras d\u00favidas sobre como us\u00e1-lo? Por favor, deixe-nos saber nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>Usar o Google AdSense em seu site pode ser uma forma de obter renda fazendo o que voc\u00ea gosta. <\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"author":21697,"featured_media":17791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134,102,1],"tags":[306,79,458],"class_list":["post-17787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blogging","category-how-to-2","category-monetization","category-uncategorized","tag-adsense","tag-google","tag-google-ads","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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