{"id":17798,"date":"2019-04-25T09:42:54","date_gmt":"2019-04-25T15:42:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=17798"},"modified":"2019-04-25T10:02:50","modified_gmt":"2019-04-25T16:02:50","slug":"cross-promotion-how-your-membership-site-can-benefit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/cross-promotion-how-your-membership-site-can-benefit\/","title":{"rendered":"Promo\u00e7\u00e3o cruzada: Como seu site de associa\u00e7\u00e3o pode se beneficiar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nos neg\u00f3cios, o marketing e a promo\u00e7\u00e3o s\u00e3o sempre uma parte importante da administra\u00e7\u00e3o de sua empresa. Todos os tipos de neg\u00f3cios, inclusive os sites de associa\u00e7\u00e3o, aproveitam a promo\u00e7\u00e3o cruzada para comercializar com mais efici\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas ser\u00e1 que isso \u00e9 realmente bom para sua empresa? Como voc\u00ea pode iniciar uma parceria de promo\u00e7\u00e3o cruzada? Como saber se a parceria de promo\u00e7\u00e3o cruzada ser\u00e1 ben\u00e9fica para sua empresa? Felizmente, temos todas as respostas de que voc\u00ea precisa para tirar o melhor proveito da promo\u00e7\u00e3o cruzada para sua empresa de filia\u00e7\u00e3o!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>O que \u00e9 promo\u00e7\u00e3o cruzada?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos simples, a promo\u00e7\u00e3o cruzada \u00e9 uma t\u00e1tica de marketing em que as empresas fazem parceria com outra empresa relacionada para atingir os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, sua empresa de assinaturas poderia fazer uma parceria com uma empresa de hospedagem na web, uma ag\u00eancia de web design ou um desenvolvedor de plugins do WordPress para promover os neg\u00f3cios deles para seus clientes em seu site, e vice-versa. Assim, ao promover os neg\u00f3cios deles em seu site, voc\u00ea acaba apresentando um novo produto ao seu p\u00fablico, e o p\u00fablico deles passa a conhecer sua empresa. \u00c9 uma situa\u00e7\u00e3o em que todos saem ganhando!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Vantagens da promo\u00e7\u00e3o cruzada<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Funciona<\/strong> - Se feita corretamente e com o parceiro certo, essa t\u00e1tica pode lhe proporcionar \u00f3timos resultados e, \u00e0s vezes, com bastante rapidez.<\/li><li><strong>\u00c9 acess\u00edvel<\/strong> \u2013 Se voc\u00ea tem um or\u00e7amento de marketing limitado, a promo\u00e7\u00e3o cruzada pode ajudar sua empresa de assinaturas a economizar dinheiro, pois alguns tipos de promo\u00e7\u00e3o cruzada n\u00e3o custam nada al\u00e9m do seu tempo.<\/li><li><strong>Menos comprometimento<\/strong> \u2013 Seu site de assinaturas pode servir como um teste para voc\u00ea decidir se deseja ou n\u00e3o incorporar isso ativamente \u00e0 sua estrat\u00e9gia de marketing. Se voc\u00ea experimentar e n\u00e3o gostar, fica \u00e0 vontade para seguir em frente como quiser.<\/li><li><strong>Base de clientes ampliada<\/strong> \u2013 Como a promo\u00e7\u00e3o cruzada exp\u00f5e seu site de assinaturas \u00e0 base de f\u00e3s do seu parceiro, voc\u00ea passa a ter um p\u00fablico-alvo muito maior de clientes em potencial. E quanto maior o n\u00famero de pessoas que voc\u00ea consegue alcan\u00e7ar, maiores s\u00e3o as oportunidades de convers\u00e3o!<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Tipos de promo\u00e7\u00e3o cruzada<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acredite ou n\u00e3o, h\u00e1 v\u00e1rias maneiras diferentes de fazer promo\u00e7\u00e3o cruzada, al\u00e9m de simplesmente publicar um an\u00fancio no site de outra empresa.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Criem um pacote com os produtos e\/ou servi\u00e7os uns dos outros.<\/li><li>Mencione o nome ou os servi\u00e7os da sua empresa parceira ao escrever uma postagem no blog e ao fazer uma palestra.<\/li><li>Escreva um <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">convidado<\/g> escreva um post para o blog da sua empresa parceira.<\/li><li>Fa\u00e7a parceria com outra empresa para organizar um evento ou comprar um estande de vendedor.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, n\u00e3o h\u00e1 limites para a promo\u00e7\u00e3o cruzada, portanto, seja criativo e trabalhe com sua empresa parceira para encontrar maneiras interessantes de promover ambos os neg\u00f3cios!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Dicas de promo\u00e7\u00e3o cruzada<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea j\u00e1 sabe um pouco sobre o mundo da promo\u00e7\u00e3o cruzada, temos certeza de que est\u00e1 pronto para mergulhar de cabe\u00e7a, certo? Aqui v\u00e3o algumas dicas para garantir que voc\u00ea aproveite ao m\u00e1ximo seus esfor\u00e7os!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Certifique-se de que voc\u00ea e seu parceiro estejam na mesma p\u00e1gina<\/strong> \u2013 O mais importante na promo\u00e7\u00e3o cruzada \u00e9 garantir que tanto voc\u00ea quanto a empresa parceira estejam prontos para promover ativamente os produtos\/servi\u00e7os um do outro, que ambos tenham o p\u00fablico-alvo que cada um pretende atingir e que ambos compreendam os objetivos e as etapas que cada um precisa seguir para alcan\u00e7\u00e1-los.<\/li><li><strong>N\u00e3o fa\u00e7a parceria com um concorrente<\/strong> \u2013 Nunca \u00e9 uma boa ideia tentar fazer promo\u00e7\u00e3o cruzada com uma empresa que ofere\u00e7a o mesmo produto ou servi\u00e7o que o seu site de assinaturas. Esse acordo n\u00e3o s\u00f3 pode ser um desperd\u00edcio, j\u00e1 que ambas as empresas teriam um p\u00fablico semelhante, como tamb\u00e9m pode acabar prejudicando voc\u00ea, pois voc\u00ea pode perder clientes nesse processo!<\/li><li><strong>Defina metas claras<\/strong> - Como em qualquer um de seus esfor\u00e7os de marketing, certifique-se de definir metas claras e acion\u00e1veis. Dessa forma, voc\u00ea poder\u00e1 acompanhar seu progresso e determinar com precis\u00e3o se a promo\u00e7\u00e3o cruzada est\u00e1 ou n\u00e3o funcionando para voc\u00ea.<\/li><li><strong>Use-o como uma experi\u00eancia de aprendizado<\/strong> - Sempre use qualquer estrat\u00e9gia de marketing que adotar em seu site de associa\u00e7\u00e3o como uma oportunidade de aprender sobre seu neg\u00f3cio e o que funciona para voc\u00ea. Aceitar o feedback de seu parceiro, experimentar coisas com outros parceiros em potencial e prestar aten\u00e7\u00e3o \u00e0s metas que voc\u00ea definiu pode ajud\u00e1-lo a entender melhor a que seu p\u00fablico responde e como ampliar seu neg\u00f3cio de associa\u00e7\u00e3o.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Existem v\u00e1rias oportunidades excelentes de crescimento quando voc\u00ea utiliza a promo\u00e7\u00e3o cruzada na estrat\u00e9gia de marketing do seu site de assinaturas. Lembre-se das nossas dicas e voc\u00ea ter\u00e1 um \u00f3timo come\u00e7o!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea j\u00e1 experimentou a promo\u00e7\u00e3o cruzada em sua empresa? Como foi sua experi\u00eancia?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Se voc\u00ea gostou desta postagem, siga-nos em <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;e&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently. But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,94,442],"tags":[462,70],"class_list":["post-17798","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","category-marketing","category-promotions","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of great opportunities for growth when you use cross-promotion in your membership site&#039;s marketing strategy. 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