{"id":17811,"date":"2019-04-24T05:34:43","date_gmt":"2019-04-24T11:34:43","guid":{"rendered":"https:\/\/memberpress.com\/?p=17811"},"modified":"2021-07-20T07:38:12","modified_gmt":"2021-07-20T13:38:12","slug":"how-to-get-reviews-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/","title":{"rendered":"Como obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Publicar avalia\u00e7\u00f5es em seu site de associa\u00e7\u00e3o e solicitar feedback em outras plataformas \u00e9 uma maneira eficaz de aumentar sua base de usu\u00e1rios. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab18a21ba758\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab18a21ba758\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Ask_for_Reviews\" >Solicite avalia\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Make_It_Easy_to_Leave_a_Review\" >Facilite o envio de uma avalia\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Give_Your_Members_an_Incentive\" >D\u00ea um incentivo aos seus membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Respond_to_Feedback_and_Reviews\" >Responda a coment\u00e1rios e avalia\u00e7\u00f5es<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 comprovado que as avalia\u00e7\u00f5es incentivam outras pessoas a se inscreverem e se tornarem seus clientes, consumidores e, \u00e9 claro, membros. De fato, existem in\u00fameros estudos sobre o poder das avalia\u00e7\u00f5es on-line e, embora os n\u00fameros variem, todos concluem que as avalia\u00e7\u00f5es positivas podem ajudar sua empresa a crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, na maioria dos casos, os membros n\u00e3o deixar\u00e3o uma avalia\u00e7\u00e3o, a menos que voc\u00ea pe\u00e7a a eles ou, pelo menos, facilite a tarefa. Como muitas empresas on-line est\u00e3o come\u00e7ando a perceber a import\u00e2ncia das avalia\u00e7\u00f5es, as pessoas est\u00e3o sendo solicitadas com mais frequ\u00eancia a deixar coment\u00e1rios sobre os produtos que compraram e os servi\u00e7os que receberam. Portanto, se quiser obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o, voc\u00ea ter\u00e1 de ser proativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas como voc\u00ea faz para obter avalia\u00e7\u00f5es do seu programa de associa\u00e7\u00e3o? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente isso que abordaremos neste guia. Ao terminar este artigo, voc\u00ea ter\u00e1 algumas etapas claras e pr\u00e1ticas para come\u00e7ar a usar as avalia\u00e7\u00f5es e fazer com que seu site de associa\u00e7\u00e3o pare\u00e7a mais confi\u00e1vel e atraente para seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_for_Reviews\"><\/span>Solicite avalia\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode parecer \u00f3bvio para alguns, mas para outros, a ideia de solicitar uma avalia\u00e7\u00e3o pode n\u00e3o lhes ocorrer. Para outros, a ideia de entrar em contato com os membros para solicitar uma avalia\u00e7\u00e3o pode at\u00e9 deix\u00e1-los desconfort\u00e1veis. Afinal de contas, nem todo mundo \u00e9 um profissional de marketing nato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, se voc\u00ea n\u00e3o pedir, n\u00e3o receber\u00e1. Al\u00e9m disso, se voc\u00ea acha que criou um programa de associa\u00e7\u00e3o de qualidade que oferece valor real ao seu p\u00fablico-alvo, ent\u00e3o \u00e9 seu dever pedir as avalia\u00e7\u00f5es que facilitar\u00e3o a tomada de decis\u00e3o da sua tribo para que ela participe do seu programa e obtenha a ajuda de que precisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em alguns casos, talvez n\u00e3o seja a solicita\u00e7\u00e3o que seja dif\u00edcil. Em vez disso, o medo de receber uma avalia\u00e7\u00e3o ruim pode ser motivo suficiente para n\u00e3o solicit\u00e1-la. Entretanto, receber feedback negativo \u00e9 o risco que voc\u00ea precisa correr para obter boas avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As cr\u00edticas negativas tamb\u00e9m n\u00e3o s\u00e3o de todo ruins. Com sorte, se a cr\u00edtica for construtiva, ela lhe dar\u00e1 a oportunidade de aprimorar seu programa de associa\u00e7\u00e3o e torn\u00e1-lo ainda melhor. Al\u00e9m disso, de acordo com <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167923618300861\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">um estudo<\/a>Se voc\u00ea n\u00e3o tiver uma avalia\u00e7\u00e3o negativa, as avalia\u00e7\u00f5es negativas n\u00e3o ter\u00e3o tanto impacto quanto voc\u00ea imagina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea realmente acha a ideia de solicitar feedback muito desconfort\u00e1vel, pode incorporar o processo de solicitar uma avalia\u00e7\u00e3o em seu site de associa\u00e7\u00e3o. Por exemplo, voc\u00ea pode adicionar algum conte\u00fado ao seu programa de associa\u00e7\u00e3o, em <a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\">pontos-chave em sua sequ\u00eancia<\/a>Solicite feedback com links para os formul\u00e1rios on-line ou plataformas para os quais voc\u00ea gostaria de uma avalia\u00e7\u00e3o. Pelo menos dessa forma, voc\u00ea s\u00f3 precisa pedir uma vez e deixar que sua plataforma de associa\u00e7\u00e3o se encarregue de mostrar a solicita\u00e7\u00e3o aos seus usu\u00e1rios no momento certo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de dar tempo para que os membros experimentem o seu programa e tenham uma boa compreens\u00e3o dele antes de pedir, em vez de solicitar uma avalia\u00e7\u00e3o assim que eles se inscreverem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_It_Easy_to_Leave_a_Review\"><\/span>Facilite o envio de uma avalia\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma coisa que muitas vezes impede as pessoas de deixar uma avalia\u00e7\u00e3o \u00e9 o trabalho extra necess\u00e1rio para concluir o processo. Portanto, quando pedir uma avalia\u00e7\u00e3o ou decidir como coletar\u00e1 as avalia\u00e7\u00f5es, tente considerar a experi\u00eancia de seus membros e se voc\u00ea est\u00e1 tornando o processo o mais simples poss\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea deseja publicar avalia\u00e7\u00f5es em seu site, \u00e9 uma boa ideia criar um formul\u00e1rio on-line especificamente para aceitar avalia\u00e7\u00f5es. A <a href=\"https:\/\/memberpress.com\/pt\/add-a-contact-form-to-your-membership-site\/\">bom plugin de formul\u00e1rios do WordPress<\/a> facilita a cria\u00e7\u00e3o e a publica\u00e7\u00e3o de um formul\u00e1rio personalizado para solicitar avalia\u00e7\u00f5es, que inclui campos para todas as informa\u00e7\u00f5es que voc\u00ea deseja coletar. Um plugin como o WPForms oferece at\u00e9 mesmo formul\u00e1rios prontos para essa finalidade, al\u00e9m da possibilidade de <a href=\"https:\/\/wpforms.com\/how-to-add-user-ratings-to-your-wordpress-forms-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">adicione campos de classifica\u00e7\u00e3o de usu\u00e1rios aos seus formul\u00e1rios<\/a>. Tente manter o formul\u00e1rio espec\u00edfico, em vez de fazer perguntas abertas ou apenas buscar feedback geral. D\u00ea sugest\u00f5es ao usu\u00e1rio, como \"o programa ofereceu uma boa rela\u00e7\u00e3o custo-benef\u00edcio\" ou \"ajudou voc\u00ea a atingir suas metas\" em vez de \"diga-nos o que achou\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se estiver buscando avalia\u00e7\u00f5es para uma plataforma de terceiros, como o Facebook ou o Google, inclua links para a p\u00e1gina exata em que o membro pode deixar uma avalia\u00e7\u00e3o em seus e-mails ou em seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ajudar ainda mais seus membros, voc\u00ea pode fornecer a eles alguma inspira\u00e7\u00e3o sobre o que podem incluir em suas avalia\u00e7\u00f5es. Embora voc\u00ea n\u00e3o queira colocar palavras na boca deles, adicionar links a avalia\u00e7\u00f5es que outras pessoas deixaram para voc\u00ea ou incluir alguns exemplos em seu e-mail de divulga\u00e7\u00e3o pode ajudar a tornar a tarefa de escrever uma avalia\u00e7\u00e3o menos assustadora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Members_an_Incentive\"><\/span>D\u00ea um incentivo aos seus membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A \u00faltima coisa que voc\u00ea quer fazer \u00e9 subornar ou pressionar seus membros para que deixem uma avalia\u00e7\u00e3o positiva. Entretanto, ao fazer com que valha a pena, voc\u00ea pode aumentar as chances de obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de recompensar seus membros por deixarem uma avalia\u00e7\u00e3o \u00e9 incluir um link para o perfil de m\u00eddia social ou site deles quando voc\u00ea publicar o feedback. Isso cria uma situa\u00e7\u00e3o em que todos saem ganhando, pois voc\u00ea recebe uma avalia\u00e7\u00e3o para o seu site de associa\u00e7\u00e3o e eles ganham exposi\u00e7\u00e3o para o neg\u00f3cio ou servi\u00e7o deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo de onde a avalia\u00e7\u00e3o ser\u00e1 publicada, talvez voc\u00ea n\u00e3o tenha controle sobre o conte\u00fado, como um link, que ser\u00e1 inclu\u00eddo na avalia\u00e7\u00e3o. Por exemplo, se estiver solicitando que uma avalia\u00e7\u00e3o seja publicada no Google, voc\u00ea n\u00e3o poder\u00e1 garantir que um link seja inclu\u00eddo na avalia\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nessas circunst\u00e2ncias, voc\u00ea poderia oferecer algo mais para incentivar uma avalia\u00e7\u00e3o do seu site de associa\u00e7\u00e3o. Uma op\u00e7\u00e3o poderia ser dar ao membro acesso a algum conte\u00fado premium em seu site ou uma oportunidade de intera\u00e7\u00e3o individual, como uma chamada pelo Skype ou correspond\u00eancia por e-mail. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de oferecer um incentivo em troca de uma avalia\u00e7\u00e3o, contanto que voc\u00ea n\u00e3o insista que a avalia\u00e7\u00e3o seja positiva para se qualificar para a recompensa ou tente pression\u00e1-los de alguma outra forma para que publiquem um feedback elogioso, voc\u00ea n\u00e3o dever\u00e1 ter problemas \u00e9ticos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Respond_to_Feedback_and_Reviews\"><\/span>Responda a coment\u00e1rios e avalia\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 recebendo avalia\u00e7\u00f5es por meio do seu site ou em sites como o Google e o Facebook, \u00e9 altamente recomend\u00e1vel que voc\u00ea fique de olho no feedback que est\u00e1 recebendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agradecer publicamente aos membros por suas avalia\u00e7\u00f5es ou responder \u00e0s suas preocupa\u00e7\u00f5es e cr\u00edticas demonstra a outras pessoas que ainda n\u00e3o deixaram coment\u00e1rios que voc\u00ea aprecia o que recebe e que est\u00e1 acompanhando o que seus membros t\u00eam a dizer. Mostrar que seu processo de avalia\u00e7\u00e3o \u00e9 uma comunica\u00e7\u00e3o bidirecional deve incentivar outras pessoas a participarem da conversa, deixando seus pr\u00f3prios coment\u00e1rios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que agora voc\u00ea tenha as informa\u00e7\u00f5es necess\u00e1rias para come\u00e7ar a receber avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao ser proativo e solicitar avalia\u00e7\u00f5es, al\u00e9m de facilitar ao m\u00e1ximo o envio de feedback pelos membros, voc\u00ea poder\u00e1 come\u00e7ar a receber o feedback e a prova social que tornar\u00e3o seu site de associa\u00e7\u00e3o mais atraente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>O que voc\u00ea achou deste artigo? Compartilhe sua opini\u00e3o ou deixe uma avalia\u00e7\u00e3o nos coment\u00e1rios abaixo. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Publishing reviews on your membership site and asking for feedback on other platforms is an effective way to grow your user base. Reviews are proven to encourage others to sign up and become your customers, clients, and of course, members. In fact, there are countless studies on the power of online reviews out there, and [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":17812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[469,447],"class_list":["post-17811","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-reviews","tag-testimonials","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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