{"id":17811,"date":"2019-04-24T05:34:43","date_gmt":"2019-04-24T11:34:43","guid":{"rendered":"https:\/\/memberpress.com\/?p=17811"},"modified":"2021-07-20T07:38:12","modified_gmt":"2021-07-20T13:38:12","slug":"how-to-get-reviews-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/","title":{"rendered":"Como obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Publicar avalia\u00e7\u00f5es em seu site de associa\u00e7\u00e3o e solicitar feedback em outras plataformas \u00e9 uma maneira eficaz de aumentar sua base de usu\u00e1rios. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a268d63a3e5e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a268d63a3e5e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Ask_for_Reviews\" >Solicite avalia\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Make_It_Easy_to_Leave_a_Review\" >Facilite o envio de uma avalia\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Give_Your_Members_an_Incentive\" >D\u00ea um incentivo aos seus membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Respond_to_Feedback_and_Reviews\" >Responda a coment\u00e1rios e avalia\u00e7\u00f5es<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Est\u00e1 comprovado que as avalia\u00e7\u00f5es incentivam outras pessoas a se inscreverem e se tornarem seus clientes, consumidores e, \u00e9 claro, membros. De fato, existem in\u00fameros estudos sobre o poder das avalia\u00e7\u00f5es on-line e, embora os n\u00fameros variem, todos concluem que as avalia\u00e7\u00f5es positivas podem ajudar sua empresa a crescer.<\/p>\n\n\n\n<p>No entanto, na maioria dos casos, os membros n\u00e3o deixar\u00e3o uma avalia\u00e7\u00e3o, a menos que voc\u00ea pe\u00e7a a eles ou, pelo menos, facilite a tarefa. Como muitas empresas on-line est\u00e3o come\u00e7ando a perceber a import\u00e2ncia das avalia\u00e7\u00f5es, as pessoas est\u00e3o sendo solicitadas com mais frequ\u00eancia a deixar coment\u00e1rios sobre os produtos que compraram e os servi\u00e7os que receberam. Portanto, se quiser obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o, voc\u00ea ter\u00e1 de ser proativo.<\/p>\n\n\n\n<p>Mas como voc\u00ea faz para obter avalia\u00e7\u00f5es do seu programa de associa\u00e7\u00e3o? <\/p>\n\n\n\n<p>\u00c9 exatamente isso que abordaremos neste guia. Ao terminar este artigo, voc\u00ea ter\u00e1 algumas etapas claras e pr\u00e1ticas para come\u00e7ar a usar as avalia\u00e7\u00f5es e fazer com que seu site de associa\u00e7\u00e3o pare\u00e7a mais confi\u00e1vel e atraente para seu p\u00fablico.<\/p>\n\n\n\n<p>Vamos come\u00e7ar...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_for_Reviews\"><\/span>Solicite avalia\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Isso pode parecer \u00f3bvio para alguns, mas para outros, a ideia de solicitar uma avalia\u00e7\u00e3o pode n\u00e3o lhes ocorrer. Para outros, a ideia de entrar em contato com os membros para solicitar uma avalia\u00e7\u00e3o pode at\u00e9 deix\u00e1-los desconfort\u00e1veis. Afinal de contas, nem todo mundo \u00e9 um profissional de marketing nato.<\/p>\n\n\n\n<p>Por outro lado, se voc\u00ea n\u00e3o pedir, n\u00e3o receber\u00e1. Al\u00e9m disso, se voc\u00ea acha que criou um programa de associa\u00e7\u00e3o de qualidade que oferece valor real ao seu p\u00fablico-alvo, ent\u00e3o \u00e9 seu dever pedir as avalia\u00e7\u00f5es que facilitar\u00e3o a tomada de decis\u00e3o da sua tribo para que ela participe do seu programa e obtenha a ajuda de que precisa.<\/p>\n\n\n\n<p>Em alguns casos, talvez n\u00e3o seja a solicita\u00e7\u00e3o que seja dif\u00edcil. Em vez disso, o medo de receber uma avalia\u00e7\u00e3o ruim pode ser motivo suficiente para n\u00e3o solicit\u00e1-la. Entretanto, receber feedback negativo \u00e9 o risco que voc\u00ea precisa correr para obter boas avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p>As cr\u00edticas negativas tamb\u00e9m n\u00e3o s\u00e3o de todo ruins. Com sorte, se a cr\u00edtica for construtiva, ela lhe dar\u00e1 a oportunidade de aprimorar seu programa de associa\u00e7\u00e3o e torn\u00e1-lo ainda melhor. Al\u00e9m disso, de acordo com <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167923618300861\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">um estudo<\/a>Se voc\u00ea n\u00e3o tiver uma avalia\u00e7\u00e3o negativa, as avalia\u00e7\u00f5es negativas n\u00e3o ter\u00e3o tanto impacto quanto voc\u00ea imagina.<\/p>\n\n\n\n<p>Se voc\u00ea realmente acha a ideia de solicitar feedback muito desconfort\u00e1vel, pode incorporar o processo de solicitar uma avalia\u00e7\u00e3o em seu site de associa\u00e7\u00e3o. Por exemplo, voc\u00ea pode adicionar algum conte\u00fado ao seu programa de associa\u00e7\u00e3o, em <a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\">pontos-chave em sua sequ\u00eancia<\/a>Solicite feedback com links para os formul\u00e1rios on-line ou plataformas para os quais voc\u00ea gostaria de uma avalia\u00e7\u00e3o. Pelo menos dessa forma, voc\u00ea s\u00f3 precisa pedir uma vez e deixar que sua plataforma de associa\u00e7\u00e3o se encarregue de mostrar a solicita\u00e7\u00e3o aos seus usu\u00e1rios no momento certo.<\/p>\n\n\n\n<p>Lembre-se de dar tempo para que os membros experimentem o seu programa e tenham uma boa compreens\u00e3o dele antes de pedir, em vez de solicitar uma avalia\u00e7\u00e3o assim que eles se inscreverem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_It_Easy_to_Leave_a_Review\"><\/span>Facilite o envio de uma avalia\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma coisa que muitas vezes impede as pessoas de deixar uma avalia\u00e7\u00e3o \u00e9 o trabalho extra necess\u00e1rio para concluir o processo. Portanto, quando pedir uma avalia\u00e7\u00e3o ou decidir como coletar\u00e1 as avalia\u00e7\u00f5es, tente considerar a experi\u00eancia de seus membros e se voc\u00ea est\u00e1 tornando o processo o mais simples poss\u00edvel.<\/p>\n\n\n\n<p>Se voc\u00ea deseja publicar avalia\u00e7\u00f5es em seu site, \u00e9 uma boa ideia criar um formul\u00e1rio on-line especificamente para aceitar avalia\u00e7\u00f5es. A <a href=\"https:\/\/memberpress.com\/pt\/add-a-contact-form-to-your-membership-site\/\">bom plugin de formul\u00e1rios do WordPress<\/a> facilita a cria\u00e7\u00e3o e a publica\u00e7\u00e3o de um formul\u00e1rio personalizado para solicitar avalia\u00e7\u00f5es que inclui campos para todas as informa\u00e7\u00f5es que voc\u00ea deseja coletar. Um plug-in como o <a href=\"https:\/\/memberpress.com\/go\/wpformsBF2020\/\" title=\"WPForms Black Friday 2020\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WPForms<\/a> tem at\u00e9 mesmo formul\u00e1rios pr\u00e9-criados para essa finalidade, juntamente com a capacidade de <a href=\"https:\/\/wpforms.com\/how-to-add-user-ratings-to-your-wordpress-forms-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">adicione campos de classifica\u00e7\u00e3o de usu\u00e1rios aos seus formul\u00e1rios<\/a>. Tente manter o formul\u00e1rio espec\u00edfico, em vez de fazer perguntas abertas ou apenas buscar feedback geral. D\u00ea sugest\u00f5es ao usu\u00e1rio, como \"o programa ofereceu uma boa rela\u00e7\u00e3o custo-benef\u00edcio\" ou \"ajudou voc\u00ea a atingir suas metas\" em vez de \"diga-nos o que achou\".<\/p>\n\n\n\n<p>Se estiver buscando avalia\u00e7\u00f5es para uma plataforma de terceiros, como o Facebook ou o Google, inclua links para a p\u00e1gina exata em que o membro pode deixar uma avalia\u00e7\u00e3o em seus e-mails ou em seu site.<\/p>\n\n\n\n<p>Para ajudar ainda mais seus membros, voc\u00ea pode fornecer a eles alguma inspira\u00e7\u00e3o sobre o que podem incluir em suas avalia\u00e7\u00f5es. Embora voc\u00ea n\u00e3o queira colocar palavras na boca deles, adicionar links a avalia\u00e7\u00f5es que outras pessoas deixaram para voc\u00ea ou incluir alguns exemplos em seu e-mail de divulga\u00e7\u00e3o pode ajudar a tornar a tarefa de escrever uma avalia\u00e7\u00e3o menos assustadora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Members_an_Incentive\"><\/span>D\u00ea um incentivo aos seus membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A \u00faltima coisa que voc\u00ea quer fazer \u00e9 subornar ou pressionar seus membros para que deixem uma avalia\u00e7\u00e3o positiva. Entretanto, ao fazer com que valha a pena, voc\u00ea pode aumentar as chances de obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Uma maneira de recompensar seus membros por deixarem uma avalia\u00e7\u00e3o \u00e9 incluir um link para o perfil de m\u00eddia social ou site deles quando voc\u00ea publicar o feedback. Isso cria uma situa\u00e7\u00e3o em que todos saem ganhando, pois voc\u00ea recebe uma avalia\u00e7\u00e3o para o seu site de associa\u00e7\u00e3o e eles ganham exposi\u00e7\u00e3o para o neg\u00f3cio ou servi\u00e7o deles.<\/p>\n\n\n\n<p>Dependendo de onde a avalia\u00e7\u00e3o ser\u00e1 publicada, talvez voc\u00ea n\u00e3o tenha controle sobre o conte\u00fado, como um link, que ser\u00e1 inclu\u00eddo na avalia\u00e7\u00e3o. Por exemplo, se estiver solicitando que uma avalia\u00e7\u00e3o seja publicada no Google, voc\u00ea n\u00e3o poder\u00e1 garantir que um link seja inclu\u00eddo na avalia\u00e7\u00e3o.<\/p>\n\n\n\n<p>Nessas circunst\u00e2ncias, voc\u00ea poderia oferecer algo mais para incentivar uma avalia\u00e7\u00e3o do seu site de associa\u00e7\u00e3o. Uma op\u00e7\u00e3o poderia ser dar ao membro acesso a algum conte\u00fado premium em seu site ou uma oportunidade de intera\u00e7\u00e3o individual, como uma chamada pelo Skype ou correspond\u00eancia por e-mail. \u00a0<\/p>\n\n\n\n<p>Quando se trata de oferecer um incentivo em troca de uma avalia\u00e7\u00e3o, contanto que voc\u00ea n\u00e3o insista que a avalia\u00e7\u00e3o seja positiva para se qualificar para a recompensa ou tente pression\u00e1-los de alguma outra forma para que publiquem um feedback elogioso, voc\u00ea n\u00e3o dever\u00e1 ter problemas \u00e9ticos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Respond_to_Feedback_and_Reviews\"><\/span>Responda a coment\u00e1rios e avalia\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea est\u00e1 recebendo avalia\u00e7\u00f5es por meio do seu site ou em sites como o Google e o Facebook, \u00e9 altamente recomend\u00e1vel que voc\u00ea fique de olho no feedback que est\u00e1 recebendo.<\/p>\n\n\n\n<p>Agradecer publicamente aos membros por suas avalia\u00e7\u00f5es ou responder \u00e0s suas preocupa\u00e7\u00f5es e cr\u00edticas demonstra a outras pessoas que ainda n\u00e3o deixaram coment\u00e1rios que voc\u00ea aprecia o que recebe e que est\u00e1 acompanhando o que seus membros t\u00eam a dizer. Mostrar que seu processo de avalia\u00e7\u00e3o \u00e9 uma comunica\u00e7\u00e3o bidirecional deve incentivar outras pessoas a participarem da conversa, deixando seus pr\u00f3prios coment\u00e1rios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que agora voc\u00ea tenha as informa\u00e7\u00f5es necess\u00e1rias para come\u00e7ar a receber avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Ao ser proativo e solicitar avalia\u00e7\u00f5es, al\u00e9m de facilitar ao m\u00e1ximo o envio de feedback pelos membros, voc\u00ea poder\u00e1 come\u00e7ar a receber o feedback e a prova social que tornar\u00e3o seu site de associa\u00e7\u00e3o mais atraente.<\/p>\n\n\n\n<p><em>O que voc\u00ea achou deste artigo? Compartilhe sua opini\u00e3o ou deixe uma avalia\u00e7\u00e3o nos coment\u00e1rios abaixo. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Publishing reviews on your membership site and asking for feedback on other platforms is an effective way to grow your user base. Reviews are proven to encourage others to sign up and become your customers, clients, and of course, members. In fact, there are countless studies on the power of online reviews out there, and [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[469,447],"class_list":{"0":"post-17811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-reviews","9":"tag-testimonials","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:46:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:06","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Get Reviews for Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"How to Get Reviews for Your Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Publishing reviews on your membership site and asking for feedback on other platforms is an effective way to grow your user base. <\/p>","content":[{"type":"text","data":"Publishing reviews on your membership site and asking for feedback on other platforms is an effective way to grow your user base. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Reviews are proven to encourage others to sign up and become your customers, clients, and of course, members. In fact, there are countless studies on the power of online reviews out there, and although the numbers vary, they all conclude that positive reviews can help your business grow.<\/p>","content":[{"type":"text","data":"Reviews are proven to encourage others to sign up and become your customers, clients, and of course, members. In fact, there are countless studies on the power of online reviews out there, and although the numbers vary, they all conclude that positive reviews can help your business grow."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, in most cases, members won\u2019t leave a review unless you ask them, or at least make it very easy for them to do so. As many online businesses are starting to realize the importance of reviews, people are being asked more frequently to leave feedback for products they\u2019ve bought and services they\u2019ve received. So if you want to get reviews for your membership site, you\u2019re going to have to be proactive.<\/p>","content":[{"type":"text","data":"However, in most cases, members won\u2019t leave a review unless you ask them, or at least make it very easy for them to do so. As many online businesses are starting to realize the importance of reviews, people are being asked more frequently to leave feedback for products they\u2019ve bought and services they\u2019ve received. So if you want to get reviews for your membership site, you\u2019re going to have to be proactive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But how do you go about getting reviews for your membership program? <\/p>","content":[{"type":"text","data":"But how do you go about getting reviews for your membership program? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That\u2019s exactly what we\u2019ll cover in this guide. By the time you\u2019ve finished this article, you\u2019ll have some clear and actionable steps you can take to start using reviews to make your membership site look more trustworthy and appealing to your audience.<\/p>","content":[{"type":"text","data":"That\u2019s exactly what we\u2019ll cover in this guide. By the time you\u2019ve finished this article, you\u2019ll have some clear and actionable steps you can take to start using reviews to make your membership site look more trustworthy and appealing to your audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin\u2026<\/p>","content":[{"type":"text","data":"Let\u2019s begin\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Ask for Reviews<\/h3>","content":"Solicite avalia\u00e7\u00f5es","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>This might seem obvious for some, but to others, the thought of actually asking for a review might not occur to them. For others, the idea of reaching out to members to request a review could even make them feel uncomfortable. After all, not everyone is a natural born marketer.<\/p>","content":[{"type":"text","data":"This might seem obvious for some, but to others, the thought of actually asking for a review might not occur to them. For others, the idea of reaching out to members to request a review could even make them feel uncomfortable. After all, not everyone is a natural born marketer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the other hand, if you don\u2019t ask you don\u2019t get. Also, if you feel like you\u2019ve created a quality membership program that offers real value to your target audience, then it\u2019s your duty to ask for the reviews that will make it easier for your tribe to make a decision and join your program and get the help they need.<\/p>","content":[{"type":"text","data":"On the other hand, if you don\u2019t ask you don\u2019t get. Also, if you feel like you\u2019ve created a quality membership program that offers real value to your target audience, then it\u2019s your duty to ask for the reviews that will make it easier for your tribe to make a decision and join your program and get the help they need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In some cases, it might not be the asking that\u2019s difficult. Instead, fear of getting a bad review can be enough of a reason not to ask for one. However, receiving negative feedback is the risk you have to take in order to get good reviews.<\/p>","content":[{"type":"text","data":"In some cases, it might not be the asking that\u2019s difficult. Instead, fear of getting a bad review can be enough of a reason not to ask for one. However, receiving negative feedback is the risk you have to take in order to get good reviews."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Negative reviews aren\u2019t all bad either. Hopefully, if the criticism is constructive, it will give you an opportunity to improve your membership program and make it even better. Also, according to <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167923618300861\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">one study<\/a>, negative reviews don\u2019t have as much of an impact as you might think.<\/p>","content":[{"type":"text","data":"Negative reviews aren\u2019t all bad either. Hopefully, if the criticism is constructive, it will give you an opportunity to improve your membership program and make it even better. Also, according to <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167923618300861\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">one study<\/a>, negative reviews don\u2019t have as much of an impact as you might think."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you really do find the thought of soliciting feedback too uncomfortable, you can bake the process of asking for a review into your membership site. For example, you could add some content to your membership program, at <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/\">key points in your sequence<\/a>, asking for feedback with links to the online forms or platforms you\u2019d like a review for. At least this way you only have to ask once, then let your membership platform take care of showing the request to your users when the time is right.<\/p>","content":[{"type":"text","data":"If you really do find the thought of soliciting feedback too uncomfortable, you can bake the process of asking for a review into your membership site. For example, you could add some content to your membership program, at <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/\">key points in your sequence<\/a>, asking for feedback with links to the online forms or platforms you\u2019d like a review for. At least this way you only have to ask once, then let your membership platform take care of showing the request to your users when the time is right."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember to give your members time to experience your program and get a good understanding of it before asking, rather than requesting a review as soon as they sign up.<\/p>","content":[{"type":"text","data":"Remember to give your members time to experience your program and get a good understanding of it before asking, rather than requesting a review as soon as they sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Make It Easy to Leave a Review<\/h3>","content":"Facilite o envio de uma avalia\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>One thing that often stops people from leaving a review is the extra work required on their part to complete the process. So when you do ask for a review, or decide on how you\u2019re going to collect reviews, try to consider the experience of your members and whether you\u2019re making the process as straightforward as possible.<\/p>","content":[{"type":"text","data":"One thing that often stops people from leaving a review is the extra work required on their part to complete the process. So when you do ask for a review, or decide on how you\u2019re going to collect reviews, try to consider the experience of your members and whether you\u2019re making the process as straightforward as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to publish reviews on your website, then creating an online form specifically for accepting reviews is a good idea. A <a href=\"https:\/\/memberpress.com\/add-a-contact-form-to-your-membership-site\/\">good WordPress forms plugin<\/a> makes it easy to create and publish a custom form for soliciting reviews that includes fields for all the information you want to collect. A plugin like WPForms even has pre-built forms for this purpose, along with the ability to <a href=\"https:\/\/wpforms.com\/how-to-add-user-ratings-to-your-wordpress-forms-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">add user rating fields to your forms<\/a>. Try to keep the form specific, rather than asking open-ended questions or just seeking general feedback. Give the user prompts, such as \u201cdid the program provide good value for money\u201d or \u201cdid it help you with your goals\u201d instead of \u201ctell us your thoughts\u201d.<\/p>","content":[{"type":"text","data":"If you want to publish reviews on your website, then creating an online form specifically for accepting reviews is a good idea. A <a href=\"https:\/\/memberpress.com\/add-a-contact-form-to-your-membership-site\/\">good WordPress forms plugin<\/a> makes it easy to create and publish a custom form for soliciting reviews that includes fields for all the information you want to collect. A plugin like WPForms even has pre-built forms for this purpose, along with the ability to <a href=\"https:\/\/wpforms.com\/how-to-add-user-ratings-to-your-wordpress-forms-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">add user rating fields to your forms<\/a>. Try to keep the form specific, rather than asking open-ended questions or just seeking general feedback. Give the user prompts, such as \u201cdid the program provide good value for money\u201d or \u201cdid it help you with your goals\u201d instead of \u201ctell us your thoughts\u201d."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re seeking reviews for a third-party platform like Facebook for Google, then include links to the exact page where the member can leave a review in your emails or on your site.<\/p>","content":[{"type":"text","data":"If you\u2019re seeking reviews for a third-party platform like Facebook for Google, then include links to the exact page where the member can leave a review in your emails or on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To help your members further, you can provide them with some inspiration for what they could include in their reviews. While you don\u2019t want to put words in their mouth, adding links to reviews other people have left for you, or including some examples in your outreach email, can help make the task of writing a review less daunting.<\/p>","content":[{"type":"text","data":"To help your members further, you can provide them with some inspiration for what they could include in their reviews. While you don\u2019t want to put words in their mouth, adding links to reviews other people have left for you, or including some examples in your outreach email, can help make the task of writing a review less daunting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Give Your Members an Incentive<\/h3>","content":"D\u00ea um incentivo aos seus membros","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The last thing you want to do is bribe or pressure your members into leaving a positive review. However, by making it worth their while, you can increase the chances of getting reviews for your membership site.<\/p>","content":[{"type":"text","data":"The last thing you want to do is bribe or pressure your members into leaving a positive review. However, by making it worth their while, you can increase the chances of getting reviews for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way you can reward your members for leaving a review is to include a link to their social media profile or website when you publish their feedback. This creates a win-win situation where you get a review for your membership site and they get exposure for their business or service.<\/p>","content":[{"type":"text","data":"One way you can reward your members for leaving a review is to include a link to their social media profile or website when you publish their feedback. This creates a win-win situation where you get a review for your membership site and they get exposure for their business or service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Depending on where the review will be published, you might not have control over what content, such as a link, is included in the review. For example, if you\u2019re asking for a review to be published on Google, you won\u2019t be able to guarantee that a link is included in the appraisal.<\/p>","content":[{"type":"text","data":"Depending on where the review will be published, you might not have control over what content, such as a link, is included in the review. For example, if you\u2019re asking for a review to be published on Google, you won\u2019t be able to guarantee that a link is included in the appraisal."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In these circumstances, you could offer something else to encourage a review for your membership site. One option could be to give the member access to some premium content on your site, or an opportunity for some one-to-one interaction such as a Skype call or email correspondence. &nbsp;<\/p>","content":[{"type":"text","data":"In these circumstances, you could offer something else to encourage a review for your membership site. One option could be to give the member access to some premium content on your site, or an opportunity for some one-to-one interaction such as a Skype call or email correspondence. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When it comes to offering an incentive in exchange for a review, as long as you don\u2019t insist that the review is positive in order to qualify for the reward or try to pressure them in some other way into publishing flattering feedback, you shouldn\u2019t run into any ethical issues.<\/p>","content":[{"type":"text","data":"When it comes to offering an incentive in exchange for a review, as long as you don\u2019t insist that the review is positive in order to qualify for the reward or try to pressure them in some other way into publishing flattering feedback, you shouldn\u2019t run into any ethical issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Respond to Feedback and Reviews<\/h3>","content":"Responda a coment\u00e1rios e avalia\u00e7\u00f5es","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Whether you\u2019re getting reviews via your website or on sites like Google and Facebook, it\u2019s highly recommended you keep an eye on the feedback you\u2019re receiving.<\/p>","content":[{"type":"text","data":"Whether you\u2019re getting reviews via your website or on sites like Google and Facebook, it\u2019s highly recommended you keep an eye on the feedback you\u2019re receiving."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Publicly thanking members for their reviews or responding to their concerns and criticisms demonstrates to others that haven\u2019t yet left feedback that you appreciate what you receive and that you\u2019re following up on what your members have to say. Showing your review process is a two-way communication should encourage others to join the conversation by leaving their own feedback.<\/p>","content":[{"type":"text","data":"Publicly thanking members for their reviews or responding to their concerns and criticisms demonstrates to others that haven\u2019t yet left feedback that you appreciate what you receive and that you\u2019re following up on what your members have to say. Showing your review process is a two-way communication should encourage others to join the conversation by leaving their own feedback."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have the information you need to start getting reviews for your membership site.<\/p>","content":[{"type":"text","data":"Hopefully, you now have the information you need to start getting reviews for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By being proactive and asking for reviews, as well as making it as easy as possible for your members to submit their feedback, you should be able to start receiving the feedback and social proof that will make your membership site more appealing.<\/p>","content":[{"type":"text","data":"By being proactive and asking for reviews, as well as making it as easy as possible for your members to submit their feedback, you should be able to start receiving the feedback and social proof that will make your membership site more appealing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What did you think of this article? Share your feedback or leave a review in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>What did you think of this article? Share your feedback or leave a review in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17811"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17812"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}