{"id":17814,"date":"2019-05-01T06:00:18","date_gmt":"2019-05-01T12:00:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=17814"},"modified":"2019-04-29T17:26:05","modified_gmt":"2019-04-29T23:26:05","slug":"should-your-membership-site-have-yearly-or-monthly-fees","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/","title":{"rendered":"Seu site de associa\u00e7\u00e3o deve ter taxas anuais ou mensais?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Definir o pre\u00e7o e as op\u00e7\u00f5es de pagamento de um site de associa\u00e7\u00e3o pode ser muito dif\u00edcil.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab9d7439d216\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab9d7439d216\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Is_Your_Marketing_Good_Enough\" >Seu marketing \u00e9 bom o suficiente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Are_You_Prepared_to_Offer_a_Discount\" >Voc\u00ea est\u00e1 preparado para oferecer um desconto?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Can_You_Keep_Providing_Value\" >Voc\u00ea pode continuar fornecendo valor?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de determinar o valor do seu programa e levar em considera\u00e7\u00e3o a remunera\u00e7\u00e3o que voc\u00ea merece por criar e gerenciar o site, voc\u00ea tamb\u00e9m precisa considerar quanto o seu p\u00fablico estar\u00e1 disposto a pagar pelo acesso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea precisa decidir, por exemplo, se o seu site de associa\u00e7\u00e3o deve ter taxas anuais ou mensais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como j\u00e1 publicamos uma s\u00e9rie sobre <a href=\"https:\/\/memberpress.com\/pt\/how-to-price-memberships-part-1-the-anchoring-effect\/\">como definir o pre\u00e7o das associa\u00e7\u00f5es<\/a>Como o site de associa\u00e7\u00e3o \u00e9 um site de associa\u00e7\u00e3o, este artigo se concentrar\u00e1 em ajud\u00e1-lo a decidir se seu site de associa\u00e7\u00e3o deve ter taxas anuais ou mensais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas as op\u00e7\u00f5es t\u00eam seus pr\u00f3s e contras e, como este artigo abordar\u00e1, h\u00e1 muito a considerar antes de decidir sobre um modelo de pre\u00e7os para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, vamos come\u00e7ar...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Your_Marketing_Good_Enough\"><\/span>Seu marketing \u00e9 bom o suficiente?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como as taxas anuais ser\u00e3o mais altas do que as mensais, elas podem ser mais dif\u00edceis de vender. Portanto, uma pergunta que voc\u00ea precisa fazer a si mesmo se estiver pensando em oferecer uma op\u00e7\u00e3o de pagamento anual \u00e9 se voc\u00ea pode vender o valor de um ano de acesso antecipadamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site de associa\u00e7\u00e3o for novo, ou se voc\u00ea n\u00e3o tiver seguidores ou reputa\u00e7\u00e3o em seu espa\u00e7o, talvez seja dif\u00edcil convencer os visitantes a pagar antecipadamente o equivalente a um ano de mensalidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, h\u00e1 muitas coisas que voc\u00ea pode fazer para tornar seu site mais atraente. <a href=\"https:\/\/memberpress.com\/pt\/make-your-membership-website-look-more-professional\/\">profissional e confi\u00e1vel<\/a> para ajudar a superar isso. Garantir que seu site tenha um design de alta qualidade, publicar depoimentos e compartilhar sua hist\u00f3ria pode ajudar a persuadir os visitantes de que vale a pena investir em seu produto. Ter uma garantia de devolu\u00e7\u00e3o do dinheiro tamb\u00e9m pode ajudar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, certificar-se de que seus materiais de marketing estejam bem otimizados para seu p\u00fablico-alvo pode ajud\u00e1-lo a fechar o neg\u00f3cio. Certifique-se de realmente vender os benef\u00edcios do seu programa de associa\u00e7\u00e3o em seu site, em vez de apenas listar os recursos. Entretanto, se o seu programa incluir muito conte\u00fado, bem como <a href=\"https:\/\/memberpress.com\/pt\/what-types-of-content-can-you-create-for-a-membership-site\/\">diferentes tipos de conte\u00fado<\/a>como v\u00eddeos e question\u00e1rios, n\u00e3o deixe de mencionar isso em seu <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-landing-page-for-your-membership-site\/\">p\u00e1gina de destino do site de associa\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adicionar um blog de acesso gratuito ao seu site de associa\u00e7\u00e3o pode ajudar no marketing, bem como <a href=\"https:\/\/memberpress.com\/pt\/why-your-membership-site-needs-a-blog\/\">beneficiando seu site de outras maneiras<\/a>. Quando se trata de aumentar as inscri\u00e7\u00f5es, um blog pode ser um local onde voc\u00ea compartilha alguns de seus melhores conte\u00fados, dando-lhe a oportunidade de demonstrar sua experi\u00eancia e credibilidade para mostrar que pagar uma taxa anual antecipada para ter acesso ao seu conte\u00fado premium \u00e9 um bom investimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se, depois de fazer uma avalia\u00e7\u00e3o imparcial do seu site e do seu programa de associa\u00e7\u00e3o, voc\u00ea puder afirmar honestamente que o marketing e a apresenta\u00e7\u00e3o do seu site est\u00e3o em dia, ent\u00e3o cobrar uma taxa anual pode ser uma op\u00e7\u00e3o vi\u00e1vel para o seu projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, de qualquer forma, ainda h\u00e1 mais a considerar ao decidir se oferecer\u00e1 taxas anuais ou mensais para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_You_Prepared_to_Offer_a_Discount\"><\/span>Voc\u00ea est\u00e1 preparado para oferecer um desconto?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site n\u00e3o estiver totalmente otimizado para obter as maiores convers\u00f5es poss\u00edveis, isso n\u00e3o significa necessariamente que voc\u00ea n\u00e3o conseguir\u00e1 vender taxas de associa\u00e7\u00e3o anuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de superar o problema de marketing \u00e9 oferecer descontos nos pre\u00e7os ou upgrades de acesso para tornar suas taxas anuais mais atraentes. Na verdade, seus membros podem estar esperando algum tipo de recompensa por pagar anualmente de qualquer forma, especialmente se forem clientes de empresas que oferecem rotineiramente esse tipo de desconto, como hosts da Web ou servi\u00e7os de armazenamento em nuvem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, se voc\u00ea considerar que sua taxa mensal equivalente \u00e9 de $20, poder\u00e1 definir o pre\u00e7o anual como $200. Isso representa uma economia de $40, ou o equivalente a dois pagamentos mensais, em rela\u00e7\u00e3o ao pre\u00e7o de um ano de acesso quando pago mensalmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, voc\u00ea pode incluir conte\u00fado extra ou outras vantagens, como correspond\u00eancia individual por e-mail ou acesso a um servi\u00e7o de suporte priorit\u00e1rio, para tornar mais atraente o valor mais alto do ingresso de uma taxa anual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_You_Keep_Providing_Value\"><\/span>Voc\u00ea pode continuar fornecendo valor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A principal vantagem das taxas anuais em rela\u00e7\u00e3o \u00e0s taxas mensais \u00e9 que voc\u00ea recebe o valor de um ano de pagamento adiantado, de uma s\u00f3 vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, como j\u00e1 falamos, pode ser mais dif\u00edcil vender uma taxa anual de site de associa\u00e7\u00e3o em compara\u00e7\u00e3o com as taxas mensais. Mas manter uma assinatura mensal ativa tamb\u00e9m pode ser dif\u00edcil, pois ao cobrar taxas mensais, seus membros podem cancelar a qualquer momento durante o ano (dependendo de seus termos e condi\u00e7\u00f5es).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, se voc\u00ea estiver inclinado a pagar taxas mensais, um ponto importante a ser considerado \u00e9 que voc\u00ea provavelmente precisar\u00e1 de uma grande quantidade de conte\u00fado de associa\u00e7\u00e3o ou da capacidade de fornecer aos seus membros acesso a novos materiais regularmente para <a href=\"https:\/\/memberpress.com\/pt\/reducing-your-membership-sites-churn\/\">alcan\u00e7ar uma baixa taxa de rotatividade<\/a> em seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se algu\u00e9m puder se inscrever, pagar as taxas do primeiro m\u00eas e, em seguida, acessar e consumir tudo o que voc\u00ea tem a oferecer nesse primeiro m\u00eas, ser\u00e1 dif\u00edcil para essa pessoa justificar a despesa de pagar as taxas recorrentes ap\u00f3s um ou dois meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, se voc\u00ea decidir oferecer um plano de assinatura de pagamento mensal, deve garantir que seu programa de associa\u00e7\u00e3o tenha conte\u00fado suficiente para manter seus membros satisfeitos por v\u00e1rios meses ou se comprometer a fornecer um fluxo constante de conte\u00fado rec\u00e9m-lan\u00e7ado a cada m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de conseguir isso sem criar conte\u00fado novo todo m\u00eas \u00e9 escalonar ou pingar a libera\u00e7\u00e3o de conte\u00fado para seus membros. Bons plug-ins de associa\u00e7\u00e3o, como o MemberPress, facilitam o controle e a automatiza\u00e7\u00e3o do conte\u00fado que seus membros podem acessar e quando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao usar o <a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/#sequence\">sequ\u00eancia de gotejamento<\/a> do MemberPress, \u00e9 poss\u00edvel definir quando uma parte do conte\u00fado do seu site fica dispon\u00edvel, como uma semana ou dois meses, por exemplo, depois que um usu\u00e1rio se inscreve no seu programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira de tornar a cobran\u00e7a de uma taxa mensal mais palat\u00e1vel para seus membros \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/making-your-membership-site-more-interactive\/\">adicionar elementos interativos ao seu site de associa\u00e7\u00e3o<\/a>. Incluindo acesso a um <a href=\"https:\/\/memberpress.com\/pt\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">f\u00f3rum de discuss\u00e3o<\/a> ou um grupo privado do Facebook como parte dos seus planos de associa\u00e7\u00e3o pode fazer com que os usu\u00e1rios fiquem mais dispostos a continuar pagando as mensalidades para manter o acesso a essas comunidades. Outras op\u00e7\u00f5es podem incluir webinars semanais ou mensais, chamadas de grupo regulares ou outras atividades que somente os membros ativos podem acessar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que este artigo sobre se o seu site de associa\u00e7\u00e3o deve ter taxas anuais ou mensais tenha lhe dado informa\u00e7\u00f5es suficientes para tomar uma decis\u00e3o sobre esse t\u00f3pico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como acabamos de ver, h\u00e1 pr\u00f3s e contras em ambas as abordagens. Isso significa que, infelizmente, n\u00e3o h\u00e1 uma resposta certa ou errada sobre se voc\u00ea deve cobrar taxas mensais ou anuais. Em muitos casos, voc\u00ea deve oferecer op\u00e7\u00f5es de assinatura mensal e anual para atrair o p\u00fablico mais amplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, mesmo que voc\u00ea ofere\u00e7a as duas op\u00e7\u00f5es, as informa\u00e7\u00f5es deste guia devem ajud\u00e1-lo a decidir se deve promover o plano anual ou mensal como a op\u00e7\u00e3o preferida em seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se esque\u00e7a, por\u00e9m, de que as taxas anuais e mensais n\u00e3o s\u00e3o as \u00fanicas op\u00e7\u00f5es. Voc\u00ea tamb\u00e9m pode considerar associa\u00e7\u00f5es de prazo fixo, planos de parcelamento em que a taxa \u00e9 paga ap\u00f3s um determinado n\u00famero de pagamentos ou at\u00e9 mesmo associa\u00e7\u00f5es vital\u00edcias com uma taxa \u00fanica. H\u00e1 ainda <a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">v\u00e1rios n\u00edveis de pre\u00e7os de associa\u00e7\u00e3o<\/a> a considerar tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso realmente depende do tipo de site de associa\u00e7\u00e3o que voc\u00ea est\u00e1 administrando, da quantidade e do tipo de conte\u00fado a que seus membros t\u00eam acesso e das expectativas do seu setor quanto ao que funcionar\u00e1 melhor com seu projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, os plug-ins de associa\u00e7\u00e3o, como o MemberPress, oferecem a flexibilidade de que voc\u00ea precisa para experimentar diferentes abordagens e encontrar a melhor op\u00e7\u00e3o de pagamento para o seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea escolher\u00e1 taxas mensais ou anuais para sites de associa\u00e7\u00e3o? Deixe-nos saber nos coment\u00e1rios abaixo. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Working out the pricing and payment options for a membership site can be very difficult. Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":17815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[467,468],"class_list":["post-17814","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-fees","tag-payments","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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