{"id":17821,"date":"2019-04-29T07:27:16","date_gmt":"2019-04-29T13:27:16","guid":{"rendered":"https:\/\/memberpress.com\/?p=17821"},"modified":"2021-03-01T13:18:18","modified_gmt":"2021-03-01T20:18:18","slug":"the-importance-of-setting-goals-for-your-membership-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-importance-of-setting-goals-for-your-membership-business\/","title":{"rendered":"Como definir metas de neg\u00f3cios para seu site de associa\u00e7\u00e3o (e por que voc\u00ea deve faz\u00ea-lo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Um dos maiores desafios para os propriet\u00e1rios de pequenas empresas \u00e9 encontrar tempo para definir metas comerciais que sejam s\u00f3lidas e alcan\u00e7\u00e1veis. Como propriet\u00e1rio de uma empresa baseada em assinaturas, \u00e9 f\u00e1cil ficar t\u00e3o absorvido pelas tarefas do dia a dia a ponto de acabar se preocupando em vez de se preparar para o futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode ser tentador abordar seu neg\u00f3cio de associa\u00e7\u00e3o como uma rotina di\u00e1ria que consiste em tentar fazer convers\u00f5es e obter novos clientes, fazer algumas publica\u00e7\u00f5es nas m\u00eddias sociais e enviar alguns e-mails. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, h\u00e1 muito mais do que apenas a rotina di\u00e1ria. E, assim que voc\u00ea conseguir adotar essa mentalidade, estar\u00e1 mais bem preparado para planejar seu neg\u00f3cio a longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas por onde come\u00e7ar? Que metas voc\u00ea deve definir? Nesta postagem do blog, vamos dar algumas respostas b\u00e1sicas a essas perguntas para ajud\u00e1-lo a trilhar o caminho rumo ao estabelecimento eficaz de metas. Ent\u00e3o, vamos come\u00e7ar!<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Por que definir metas de neg\u00f3cios para seu site de associa\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estabelecer metas para sua empresa de filia\u00e7\u00e3o \u00e9 importante por alguns motivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mant\u00e9m voc\u00ea motivado<\/strong>. A defini\u00e7\u00e3o de metas \u00e9 uma \u00f3tima maneira de manter voc\u00ea e sua equipe motivados \u00e0 medida que voc\u00ea amplia seus neg\u00f3cios. Poder acompanhar o seu progresso e ver o quanto voc\u00ea est\u00e1 pr\u00f3ximo de atingir os principais marcos \u00e9 sempre uma \u00f3tima maneira de manter o ritmo.<\/li><li><strong>Mant\u00e9m voc\u00ea informado sobre seu progresso<\/strong>. Ao anotar suas metas e revis\u00e1-las de vez em quando, voc\u00ea consegue perceber com que efic\u00e1cia est\u00e1 trabalhando para alcan\u00e7\u00e1-las. Voc\u00ea tamb\u00e9m consegue identificar em quais \u00e1reas apresenta pontos fracos, para assim descobrir como superar esses obst\u00e1culos e, mesmo assim, alcan\u00e7ar o objetivo almejado.<\/li><li><strong>Mant\u00e9m voc\u00ea respons\u00e1vel<\/strong>. Outro aspecto positivo da defini\u00e7\u00e3o de metas \u00e9 que ela o mant\u00e9m respons\u00e1vel por seus deveres. Ter metas estabelecidas com um plano de como atingi-las o manter\u00e1 sob controle e no caminho certo.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Metas n\u00e3o s\u00e3o apenas diretrizes r\u00edgidas que mant\u00eam voc\u00ea ocupado; s\u00e3o marcos que ajudam voc\u00ea a alcan\u00e7ar um objetivo muito maior. A cada conquista, voc\u00ea est\u00e1 um passo mais perto de atingir seu objetivo principal.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Que tipos de metas voc\u00ea deve estabelecer?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As metas podem variar de empresa para empresa, portanto, nenhuma organiza\u00e7\u00e3o precisa ter as mesmas metas. Mas aqui est\u00e3o algumas metas b\u00e1sicas que toda empresa deve estabelecer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Atendimento ao cliente r\u00e1pido e valioso<\/strong>. Nada \u00e9 pior para sua empresa do que prestar um atendimento ruim ao cliente. Afinal de contas, a qualidade de seu atendimento ao cliente pode ser o que impede ou incentiva a repeti\u00e7\u00e3o de clientes. Trabalhar para garantir que seu atendimento ao cliente esteja no ponto \u00e9 sempre uma meta que vale a pena.<\/li><li><strong>Recursos\/Funcion\u00e1rios confi\u00e1veis<\/strong>. Outro objetivo que sua associa\u00e7\u00e3o deve sempre buscar \u00e9 contar com uma equipe qualificada e \u00f3timos recursos. Com uma equipe excelente e recursos de apoio ao seu neg\u00f3cio, voc\u00ea estar\u00e1 no caminho certo para o sucesso.<\/li><li><strong>Marketing s\u00f3lido<\/strong>. O atendimento ao cliente \u00e9 essencial, pois faz com que seus clientes continuem voltando. No entanto, sem uma excelente estrat\u00e9gia de marketing em vigor, voc\u00ea nem ter\u00e1 clientes procurando voc\u00ea! O objetivo de estabelecer uma estrat\u00e9gia de marketing s\u00f3lida \u00e9 essencial para desenvolver um neg\u00f3cio de assinaturas pr\u00f3spero.<\/li><li><strong>Fluxo de caixa<\/strong>. Em um sentido geral, todas as metas acima trabalham juntas para atingir a meta de mais fluxo de caixa. Mas definir metas para suas finan\u00e7as em um n\u00edvel pr\u00e1tico o ajudar\u00e1 a entender onde precisa trabalhar para melhorar seus processos.<\/li><\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Como voc\u00ea define metas para seu neg\u00f3cio de associa\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pense em metas de longo prazo<\/strong>. Qual \u00e9 o objetivo final? Onde voc\u00ea quer que sua empresa de assinaturas esteja daqui a cinco a dez anos? O que voc\u00ea planeja fazer para alcan\u00e7ar essas metas de longo prazo? N\u00e3o se limite a metas mensais ou anuais. Pense no futuro!<\/li><li><strong>Leve em considera\u00e7\u00e3o os valores e a declara\u00e7\u00e3o de miss\u00e3o da sua empresa<\/strong>. Certifique-se de ter os valores e a declara\u00e7\u00e3o de miss\u00e3o da sua empresa por escrito para que voc\u00ea possa consult\u00e1-los ao definir metas para o seu neg\u00f3cio. Se todas as metas que voc\u00ea definir estiverem alinhadas com seus valores e com a declara\u00e7\u00e3o de miss\u00e3o, voc\u00ea estar\u00e1 se preparando para o sucesso.<\/li><li><strong>Desafie a si mesmo<\/strong>. Outra grande vantagem das metas \u00e9 que elas te fazem perceber do que voc\u00ea \u00e9 capaz. N\u00e3o tenha medo de se desafiar ao definir metas. Se voc\u00ea n\u00e3o as alcan\u00e7ar, tudo bem. Reestruture e tente novamente. Desafie-se a escrever mais 10 posts no blog, enviar mais um e-mail por dia, postar nas redes sociais mais algumas vezes por semana. Voc\u00ea nunca sabe do que \u00e9 capaz at\u00e9 tentar!<\/li><li><strong>Definir um prazo<\/strong>. O que \u00e9 uma meta sem um prazo? Estabelecer prazos para o seu neg\u00f3cio vai ajud\u00e1-lo a acompanhar seu progresso de forma concreta. Ao definir prazos, voc\u00ea consegue avaliar melhor o que precisa aprimorar \u2014 e fazer melhorias quando recome\u00e7ar.<\/li><\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Considera\u00e7\u00f5es finais<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As metas s\u00e3o essenciais para o sucesso de seu site de associa\u00e7\u00e3o. N\u00e3o importa se suas metas s\u00e3o grandes ou pequenas, defini-las coloca seu site de associa\u00e7\u00e3o mais perto de alcan\u00e7ar novos n\u00edveis de sucesso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de que suas metas sejam espec\u00edficas, alinhadas com seus valores e mapeadas. E comece com metas relacionadas a essas quatro \u00e1reas b\u00e1sicas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Atendimento ao cliente r\u00e1pido e valioso<\/li><li>Recursos e funcion\u00e1rios confi\u00e1veis<\/li><li>Marketing vendido<\/li><li>Fluxo de caixa<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ter essas dicas em mente vai te ajudar a expandir seu neg\u00f3cio de assinaturas rapidinho! Se voc\u00ea ainda n\u00e3o criou o site de assinaturas com o qual sempre sonhou, fa\u00e7a disso sua <em>primeiro<\/em> objetivo. Saiba mais sobre <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> hoje. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Que metas voc\u00ea tem atualmente para sua empresa?  Diga-nos na se\u00e7\u00e3o de coment\u00e1rios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>One major struggle for small business owners is finding time to set business goals that are solid and achievable. As a membership business owner, it&#8217;s easy to get so caught up in the day-to-day tasks that you find yourself worrying rather than preparing for the future. It can be tempting to approach your membership business [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17892,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,181],"tags":[472,462,70],"class_list":["post-17821","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","category-work-life-balance","tag-business-goals","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s important to set business goals for the success of your membership site. 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