{"id":17823,"date":"2019-05-09T09:02:01","date_gmt":"2019-05-09T15:02:01","guid":{"rendered":"https:\/\/memberpress.com\/?p=17823"},"modified":"2022-05-12T13:57:29","modified_gmt":"2022-05-12T19:57:29","slug":"could-your-membership-sites-design-be-turning-potential-members-off","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/could-your-membership-sites-design-be-turning-potential-members-off\/","title":{"rendered":"O design do seu site de associa\u00e7\u00e3o pode estar afastando os poss\u00edveis membros?"},"content":{"rendered":"<p>Se voc\u00ea \u00e9 propriet\u00e1rio de um site de associa\u00e7\u00e3o, \u00e9 prov\u00e1vel que j\u00e1 tenha um site de associa\u00e7\u00e3o em funcionamento. Voc\u00ea tem todo o conte\u00fado, um local para a defini\u00e7\u00e3o de pre\u00e7os, uma p\u00e1gina de contato e talvez at\u00e9 um excelente suporte. Voc\u00ea tem todos os ingredientes de um excelente site de associa\u00e7\u00e3o, certo?<\/p>\n\n\n\n<p>Maybe not\u2026.<\/p>\n\n\n\n<p>\u00c9 \u00f3timo que voc\u00ea tenha todos os elementos b\u00e1sicos, mas como est\u00e1 o design do seu site de associa\u00e7\u00e3o?<\/p>\n\n\n\n<p>O design do seu site \u00e9 um dos aspectos mais importantes do seu neg\u00f3cio. Ter um bom <a href=\"https:\/\/www.templatemonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design do site<\/a> pode ser o fator que colocar\u00e1 seu site de associa\u00e7\u00e3o \u00e0 frente de toda a concorr\u00eancia! Entretanto, se o design do seu site n\u00e3o for muito bom, voc\u00ea facilmente afastar\u00e1 os clientes e ser\u00e1 deixado para tr\u00e1s.<\/p>\n\n\n\n<p>N\u00e3o tem certeza se o design do seu site de associa\u00e7\u00e3o \u00e9 adequado? Se n\u00e3o estiver, como pode ser corrigido? Para sua sorte, o MemberPress tem todas as respostas!<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Por que o design do seu site de associa\u00e7\u00e3o \u00e9 t\u00e3o importante?<\/strong><\/p>\n\n\n\n<p>O design do seu site de associa\u00e7\u00e3o \u00e9 importante porque \u00e9 a sua vitrine on-line e a primeira impress\u00e3o que os clientes em potencial podem ter da sua empresa. Se a primeira impress\u00e3o for ruim, voc\u00ea acaba de perder um cliente. Cause uma \u00f3tima primeira impress\u00e3o e, al\u00e9m de conquistar um cliente, \u00e9 muito prov\u00e1vel que voc\u00ea tamb\u00e9m receba refer\u00eancias desse cliente para o seu site, o que lhe proporcionar\u00e1 ainda mais vendas no longo prazo.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Componentes b\u00e1sicos de um site de associa\u00e7\u00e3o atraente<\/strong><\/p>\n\n\n\n<p>Quais s\u00e3o exatamente algumas das qualidades de um site atraente que manter\u00e3o os visitantes do seu site de associa\u00e7\u00e3o envolvidos e prontos para comprar? Confira nossa lista dos itens b\u00e1sicos de que seu site precisa para ser atraente para seus clientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Marca clara<\/strong> \u2013 When a customer visits your membership site, will they be able to clearly see the name of the company? Where is the logo? What about your brand's colors? Customers should never have to question the basics around your business when they visit your membership site.<\/li><li><strong>R\u00e1pido<\/strong> \u2013 No one likes a slow website. If your membership site takes too long to load, your customers will leave your site and move on to another membership site, no questions asked.<\/li><li><strong>Navega\u00e7\u00e3o f\u00e1cil<\/strong> \u2013 There is nothing worse than having to dig and search harder than you want to for information or content on a website. Are your services clear? Can they easily contact you? Making sure that your site is simple, easy to navigate, and has a clear menu, you're set to go!<\/li><li><strong>Visuais atraentes<\/strong> \u2013 It's perfectly fine for your website to be simple, but it's easy to walk away from a boring website. Use video, bright images, eye-popping CTAs, and more to attract your customers and increase conversions.<\/li><li><strong>Conte\u00fado s\u00f3lido<\/strong> \u2013 Ensure that your membership website copy doesn't contain any grammar or spelling errors and that your content isn't yawn-worthy. Does your blog help you teach your audience and build your credibility? And an added bonus is if your content helps your Google rank.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Meu web design atual n\u00e3o \u00e9 adequado. O que devo fazer?<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea examinar nossa lista e perceber que seu site de associa\u00e7\u00e3o precisa ser trabalhado, aqui est\u00e3o algumas coisas que voc\u00ea pode fazer para melhorar seu site:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reajuste seu foco<\/strong> \u2013 Sometimes it can be easy to be so immersed in your business that you forget who your business is for, and this is no different when it comes to your membership website! When designing your site, think of your ideal member. How old are they? What interests them? What attracts them? If you remember who you are creating the membership site for, you will be able to better serve them with your website.<\/li><li><strong>Auditoria e otimiza\u00e7\u00e3o de seu site<\/strong> \u2013 Your website taking forever to load? Blog less-than-stellar? Pages not showing up as they should? Take some time to really rake through your membership site and document the changes that need to be made. Then go in and find a great plugin to optimize your membership site, edit your blog posts, and work on your pages. <\/li><li><strong>Pe\u00e7a opini\u00f5es<\/strong> \u2013 Sometimes it can be hard to see your own mistakes, so perhaps call a friend of one of your most loyal membership site customers and ask them for feedback on your site. Having fresh eyes, especially if they are one of your customers, helps you see things in a new light and see what works for your customers and how you can improve in other areas.<\/li><\/ul>\n\n\n\n<p>Criar um site para sua empresa de filia\u00e7\u00e3o n\u00e3o \u00e9 pouca coisa, mas se voc\u00ea mantiver nossas dicas em mente, com certeza ter\u00e1 um site de filia\u00e7\u00e3o bem-sucedido e atraente para seus clientes!<\/p>\n\n\n\n<p>\n\nEsperamos que voc\u00ea tenha gostado desta postagem! Por favor, siga o MemberPress em\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode nos encontrar em\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0e\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>If you are a membership site owner, chances are that you already have a working membership site. You have all of the content, a place for pricing, a contact page, and maybe even excellent support. You have all the makings of an excellent membership site, right? Maybe not\u2026. It\u2019s great that you have all the [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":17956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[462,70,445],"class_list":{"0":"post-17823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-membership-business","11":"tag-membership-site","12":"tag-web-design","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your website&#039;s design is one of the most important aspects of your business. 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Having a good website design can be the thing that will push your membership site ahead of all of the competition! However, if your website's design isn't so great, you'll easily turn off customers and be left behind.","og:url":"https:\/\/memberpress.com\/pt\/blog\/could-your-membership-sites-design-be-turning-potential-members-off\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Site-Design@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Site-Design@2x.png","og:image:width":1480,"og:image:height":1138,"article:published_time":"2019-05-09T15:02:01+00:00","article:modified_time":"2022-05-12T19:57:29+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Could Your Membership Site's Design Be Turning Potential Members Off?","twitter:description":"Your website's design is one of the most important aspects of your business. Having a good website design can be the thing that will push your membership site ahead of all of the competition! However, if your website's design isn't so great, you'll easily turn off customers and be left behind.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Site-Design@2x.png"},"aioseo_meta_data":{"post_id":"17823","title":"O design do seu site de associa\u00e7\u00e3o pode estar afastando os poss\u00edveis membros?","description":"O design do seu site \u00e9 um dos aspectos mais importantes do seu neg\u00f3cio. Ter um bom design de site pode ser o que far\u00e1 com que seu site de associa\u00e7\u00e3o fique \u00e0 frente de toda a concorr\u00eancia! 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You have all of the content, a place for pricing, a contact page, and maybe even excellent support. You have all the makings of an excellent membership site, right?<\/p>","content":[{"type":"text","data":"If you are a membership site owner, chances are that you already have a working membership site. You have all of the content, a place for pricing, a contact page, and maybe even excellent support. You have all the makings of an excellent membership site, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe not....<\/p>","content":[{"type":"text","data":"Maybe not...."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's great that you have all the basics, but how is your membership website's design?<\/p>","content":[{"type":"text","data":"It's great that you have all the basics, but how is your membership website's design?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your website's design is one of the most important aspects of your business. Having a good <a href=\"https:\/\/www.templatemonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">website design<\/a> can be the thing that will push your membership site ahead of all of the competition! However, if your website's design isn't so great, you'll easily turn off customers and be left behind.<\/p>","content":[{"type":"text","data":"Your website's design is one of the most important aspects of your business. Having a good <a href=\"https:\/\/www.templatemonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">website design<\/a> can be the thing that will push your membership site ahead of all of the competition! However, if your website's design isn't so great, you'll easily turn off customers and be left behind."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not sure if your membership website's design is on par? If not, how can it be corrected? Lucky for you, MemberPress has all the answers!<\/p>","content":[{"type":"text","data":"Not sure if your membership website's design is on par? If not, how can it be corrected? Lucky for you, MemberPress has all the answers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Why Is Your Membership Website's Design So Important?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Why Is Your Membership Website's Design So Important?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Your membership website's design is important because it's your online storefront and the first impression that potential customers may have of your business. If you make a bad first impression, you've just lost a customer. Make a great first impression and not only will you gain a customer, but you will also more than likely gain referrals to your website from that customer too, which gives you even more sales in the long run.<\/p>","content":[{"type":"text","data":"Your membership website's design is important because it's your online storefront and the first impression that potential customers may have of your business. If you make a bad first impression, you've just lost a customer. Make a great first impression and not only will you gain a customer, but you will also more than likely gain referrals to your website from that customer too, which gives you even more sales in the long run."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Building Blocks Of An Attractive Membership Website<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Building Blocks Of An Attractive Membership Website<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>What exactly are some qualities of an attractive website that will keep your membership site visitors engaged and ready to buy? Check out our list of the basic things your website needs in order to be attractive to your customers.<\/p>","content":[{"type":"text","data":"What exactly are some qualities of an attractive website that will keep your membership site visitors engaged and ready to buy? Check out our list of the basic things your website needs in order to be attractive to your customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Clear Branding<\/strong> - When a customer visits your membership site, will they be able to clearly see the name of the company? Where is the logo? What about your brand's colors? Customers should never have to question the basics around your business when they visit your membership site.<\/li><li><strong>Fast<\/strong> - No one likes a slow website. If your membership site takes too long to load, your customers will leave your site and move on to another membership site, no questions asked.<\/li><li><strong>Easy Navigation<\/strong> - There is nothing worse than having to dig and search harder than you want to for information or content on a website. Are your services clear? Can they easily contact you? Making sure that your site is simple, easy to navigate, and has a clear menu, you're set to go!<\/li><li><strong>Eye-Catching Visuals<\/strong> - It's perfectly fine for your website to be simple, but it's easy to walk away from a boring website. Use video, bright images, eye-popping CTAs, and more to attract your customers and increase conversions.<\/li><li><strong>Solid Content<\/strong> - Ensure that your membership website copy doesn't contain any grammar or spelling errors and that your content isn't yawn-worthy. Does your blog help you teach your audience and build your credibility? And an added bonus is if your content helps your Google rank.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Marca clara<\/strong> - When a customer visits your membership site, will they be able to clearly see the name of the company? Where is the logo? What about your brand's colors? Customers should never have to question the basics around your business when they visit your membership site.<\/li><li><strong>R\u00e1pido<\/strong> - No one likes a slow website. If your membership site takes too long to load, your customers will leave your site and move on to another membership site, no questions asked.<\/li><li><strong>Navega\u00e7\u00e3o f\u00e1cil<\/strong> - There is nothing worse than having to dig and search harder than you want to for information or content on a website. Are your services clear? Can they easily contact you? Making sure that your site is simple, easy to navigate, and has a clear menu, you're set to go!<\/li><li><strong>Visuais atraentes<\/strong> - It's perfectly fine for your website to be simple, but it's easy to walk away from a boring website. Use video, bright images, eye-popping CTAs, and more to attract your customers and increase conversions.<\/li><li><strong>Conte\u00fado s\u00f3lido<\/strong> - Ensure that your membership website copy doesn't contain any grammar or spelling errors and that your content isn't yawn-worthy. Does your blog help you teach your audience and build your credibility? And an added bonus is if your content helps your Google rank.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>My Current Web Design Doesn't Fit The Bill. What Should I Do?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>My Current Web Design Doesn't Fit The Bill. What Should I Do?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>If you go through our list and realize that your membership website needs work, here are a few things you can do to improve your website:<\/p>","content":[{"type":"text","data":"If you go through our list and realize that your membership website needs work, here are a few things you can do to improve your website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Readjust Your Focus<\/strong> - Sometimes it can be easy to be so immersed in your business that you forget who your business is for, and this is no different when it comes to your membership website! When designing your site, think of your ideal member. How old are they? What interests them? What attracts them? If you remember who you are creating the membership site for, you will be able to better serve them with your website.<\/li><li><strong>Audit &amp; Optimize Your Website<\/strong> - Your website taking forever to load? Blog less-than-stellar? Pages not showing up as they should? Take some time to really rake through your membership site and document the changes that need to be made. Then go in and find a great plugin to optimize your membership site, edit your blog posts, and work on your pages. <\/li><li><strong>Ask For Opinions<\/strong> - Sometimes it can be hard to see your own mistakes, so perhaps call a friend of one of your most loyal membership site customers and ask them for feedback on your site. Having fresh eyes, especially if they are one of your customers, helps you see things in a new light and see what works for your customers and how you can improve in other areas.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Reajuste seu foco<\/strong> - Sometimes it can be easy to be so immersed in your business that you forget who your business is for, and this is no different when it comes to your membership website! When designing your site, think of your ideal member. How old are they? What interests them? What attracts them? If you remember who you are creating the membership site for, you will be able to better serve them with your website.<\/li><li><strong>Audit &amp; Optimize Your Website<\/strong> - Your website taking forever to load? Blog less-than-stellar? Pages not showing up as they should? Take some time to really rake through your membership site and document the changes that need to be made. Then go in and find a great plugin to optimize your membership site, edit your blog posts, and work on your pages. <\/li><li><strong>Pe\u00e7a opini\u00f5es<\/strong> - Sometimes it can be hard to see your own mistakes, so perhaps call a friend of one of your most loyal membership site customers and ask them for feedback on your site. Having fresh eyes, especially if they are one of your customers, helps you see things in a new light and see what works for your customers and how you can improve in other areas.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Building a website for your membership business is no small feat, but if you keep our tips in mind you will be sure to have a successful membership site that is attractive to your customers!<\/p>","content":[{"type":"text","data":"Building a website for your membership business is no small feat, but if you keep our tips in mind you will be sure to have a successful membership site that is attractive to your customers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>\n\nWe hope you liked this post! 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You can also find us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17823"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17956"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}