{"id":17824,"date":"2019-04-17T10:41:23","date_gmt":"2019-04-17T16:41:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=17824"},"modified":"2019-04-17T10:41:25","modified_gmt":"2019-04-17T16:41:25","slug":"5-google-analytics-metrics-you-need-to-track-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/","title":{"rendered":"5 m\u00e9tricas do Google Analytics que voc\u00ea precisa acompanhar em seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>A opera\u00e7\u00e3o de um site de associa\u00e7\u00e3o \u00e9 um pouco diferente de um site de marketing tradicional em que voc\u00ea est\u00e1 vendendo um estoque f\u00edsico. Aprender as diferen\u00e7as pode parecer desafiador, mas vale a pena explor\u00e1-las. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0554c61dcd\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0554c61dcd\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Installing_Google_Analytics_on_Your_Website\" >Instala\u00e7\u00e3o do Google Analytics em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Page_Views_Sessions\" >Visualiza\u00e7\u00f5es de p\u00e1gina \/\/ Sess\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Bounce_Rate\" >Taxa de rejei\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#New_Sessions_New_Users\" >Novas sess\u00f5es \/\/ Novos usu\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Sources_for_Incoming_Traffic\" >Fontes de tr\u00e1fego de entrada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Lead_Generation_Costs\" >Custos de gera\u00e7\u00e3o de leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Se voc\u00ea aprender a olhar para o seu site de uma maneira diferente, ter\u00e1 mais chances de se destacar da concorr\u00eancia. <\/p>\n\n\n\n<p>Ent\u00e3o, quais s\u00e3o as diferen\u00e7as?<\/p>\n\n\n\n<p>A chave para descobrir a diferen\u00e7a se resume a uma coisa: seus n\u00fameros. <\/p>\n\n\n\n<p>H\u00e1 determinadas m\u00e9tricas que voc\u00ea precisar\u00e1 acompanhar no Google Analytics para ter certeza de que est\u00e1 no caminho certo, criando um site de associa\u00e7\u00e3o que se destaca da concorr\u00eancia. <\/p>\n\n\n\n<p>Vamos dar uma olhada em algumas das m\u00e9tricas que cada <a href=\"https:\/\/memberpress.com\/pt\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">site de associa\u00e7\u00e3o<\/a> deve rastrear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Google_Analytics_on_Your_Website\"><\/span><br>Instala\u00e7\u00e3o do Google Analytics em seu site <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de nos aprofundarmos nas m\u00e9tricas que voc\u00ea precisa conhecer, mostraremos como obter o Google Analytics em seu site WordPress. <\/p>\n\n\n\n<p>H\u00e1 v\u00e1rios plug-ins para isso, mas o nosso favorito \u00e9 o <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. Ele \u00e9 atualizado regularmente e nos d\u00e1 a liberdade de personalizar nossas prefer\u00eancias visuais ao analisar nossas an\u00e1lises. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-768x305.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1536x611.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-428x170.png 428w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-840x334.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1216x483.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-700x278.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-156x62.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1080x429.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V\u00e1 para o <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">P\u00e1gina do plugin do WordPress<\/a>, procure por <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" title=\"Link de afiliado do MonsterInsights\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">MonsterInsights<\/a> e ele aparecer\u00e1 como o primeiro resultado. Clique em <strong>Instalar agora<\/strong>. <br><\/p>\n\n\n\n<p>Depois de instalar o plug-in, v\u00e1 para <strong>Plug-ins instalados<\/strong> e procure o MonsterInsights na se\u00e7\u00e3o <strong>Inativo<\/strong> tag. Clique em <strong>Ativar<\/strong> para ativar o plug-in e o painel do WordPress ser\u00e1 recarregado. <br><\/p>\n\n\n\n<p>Agora voc\u00ea notar\u00e1 que, no canto inferior esquerdo do painel, h\u00e1 um bot\u00e3o que diz <strong>Insights.<\/strong> Clique nele para ver os dados do Google Analytics do seu site exibidos diretamente no painel, como na imagem abaixo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Esse m\u00e9todo torna mais f\u00e1cil do que nunca acessar seus dados do Google Analytic e acompanhar todas as m\u00e9tricas que mencionamos aqui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Views_Sessions\"><\/span>Visualiza\u00e7\u00f5es de p\u00e1gina \/\/ Sess\u00f5es <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma das m\u00e9tricas mais importantes a serem observadas s\u00e3o as visualiza\u00e7\u00f5es de p\u00e1gina por sess\u00e3o. <\/p>\n\n\n\n<p>Essencialmente, o Google Analytics considera uma visualiza\u00e7\u00e3o de p\u00e1gina como uma a\u00e7\u00e3o que ocorre enquanto uma pessoa est\u00e1 em seu site. Uma sess\u00e3o, por outro lado, \u00e9 o tempo total que o usu\u00e1rio passou interagindo com o seu site. <\/p>\n\n\n\n<p>Por que isso \u00e9 importante? <\/p>\n\n\n\n<p>As visualiza\u00e7\u00f5es de p\u00e1gina \u00fanicas s\u00e3o excelentes. Mas as visualiza\u00e7\u00f5es de p\u00e1gina por sess\u00e3o realmente o ajudar\u00e3o a entrar na mente do usu\u00e1rio. Essa m\u00e9trica mostra o processo que o usu\u00e1rio faz quando chega ao seu site. <\/p>\n\n\n\n<p>Eles est\u00e3o se limitando a uma ou duas p\u00e1ginas ou est\u00e3o explorando todo o seu site em cada sess\u00e3o? <\/p>\n\n\n\n<p>Esses dados podem ser bastante reveladores. <\/p>\n\n\n\n<p>Por exemplo, se os usu\u00e1rios estiverem comprando coisas diretamente do seu site de com\u00e9rcio eletr\u00f4nico, eles poder\u00e3o ver apenas as p\u00e1ginas do produto, de checkout e de confirma\u00e7\u00e3o do pedido. Isso \u00e9 \u00f3timo! <\/p>\n\n\n\n<p>No entanto, se voc\u00ea administra uma loja de com\u00e9rcio eletr\u00f4nico e seu blog est\u00e1 recebendo todo o carinho, isso pode significar problemas com suas convers\u00f5es que est\u00e3o afetando seus resultados. <\/p>\n\n\n\n<p>Melhorar o fluxo do seu site pode ajud\u00e1-lo a obter mais visualiza\u00e7\u00f5es de p\u00e1gina e sess\u00f5es mais longas. Voc\u00ea pode tentar mover suas chamadas para a\u00e7\u00e3o (CTAs) para locais mais l\u00f3gicos para manter seus clientes por perto e olhando o conte\u00fado por mais tempo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Taxa de rejei\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A taxa de rejei\u00e7\u00e3o de seu website \u00e9 determinada pelo n\u00famero de vezes que uma pessoa acessa seu website e n\u00e3o realiza nenhuma a\u00e7\u00e3o (ou seja, n\u00e3o segue uma CTA ou abre novas p\u00e1ginas). <\/p>\n\n\n\n<p>Uma excelente taxa de rejei\u00e7\u00e3o para um site deve estar entre 26% e 40%, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">de acordo com a HubSpot<\/a>.  Embora qualquer coisa at\u00e9 70% possa ser considerada \"m\u00e9dia\". <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-262x170.png 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-156x101.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea pode melhorar sua taxa de rejei\u00e7\u00e3o incentivando os clientes em potencial a permanecerem no site para receber uma oferta ou promo\u00e7\u00e3o especial. Se voc\u00ea mostrar que est\u00e1 disposto a fazer com que valha a pena, \u00e9 mais prov\u00e1vel que eles se tornem clientes pagantes. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&utm_medium=link&utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Plug-ins de pop-up<\/a>Se bem utilizados, podem ser uma \u00f3tima maneira de manter a aten\u00e7\u00e3o dos clientes. Nosso favorito \u00e9 <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>\n\n\n\n<p>Com <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" title=\"Link de afiliado do OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a>, you can create \u201cexit-intent\u201d campaigns that trigger when someone wants to leave your page. <\/p>\n\n\n\n<p>Use esse momento para atra\u00ed-los de volta com uma oferta de algo que eles considerem valioso. Pode ser um e-book, um curso gratuito, uma lista de verifica\u00e7\u00e3o ou at\u00e9 mesmo uma simples promo\u00e7\u00e3o de seus produtos. <\/p>\n\n\n\n<p>Se voc\u00ea faz parte da comunidade MemberPress, pode <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrar o OptinMonster<\/a> para us\u00e1-lo em todas as suas p\u00e1ginas de curso e de associa\u00e7\u00e3o,<\/p>\n\n\n\n<p>Aqui est\u00e1 um \u00f3timo exemplo de uma campanha de optin que aparece quando o usu\u00e1rio sai do HubStaff. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-156x104.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Quando o cliente estiver perto de sair (e aumentar a taxa de rejei\u00e7\u00e3o), esse pop-up de opt-in o incentivar\u00e1 a ficar para uma avalia\u00e7\u00e3o gratuita. <\/p>\n\n\n\n<p>Esse truque consegue tr\u00eas coisas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Isso reduz a taxa de rejei\u00e7\u00e3o, <\/li>\n\n\n\n<li>Isso faz com que o cliente invista em seu produto. <\/li>\n\n\n\n<li>Isso lhes d\u00e1 um gostinho do que est\u00e1 por vir se permanecerem no local ap\u00f3s o julgamento.<\/li>\n<\/ol>\n\n\n\n<p>Com essa campanha, a HubStaff converteu pouco mais de 7% dos clientes que, de outra forma, teriam ido embora e nunca mais voltariam. <\/p>\n\n\n\n<p>Essa t\u00e1tica de marketing \u00e9 uma \u00f3tima maneira de atrair novos clientes e manter sua inc\u00f4moda taxa de rejei\u00e7\u00e3o sob controle. <\/p>\n\n\n\n<p>Se voc\u00ea tiver um site de associa\u00e7\u00e3o, poder\u00e1 reter mais do seu p\u00fablico-alvo oferecendo a ele um teste ou uma oferta especial que o fa\u00e7a valer a pena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Sessions_New_Users\"><\/span>Novas sess\u00f5es \/\/ Novos usu\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As novas sess\u00f5es s\u00e3o outra m\u00e9trica do Google Analytics na qual voc\u00ea deve ficar de olho se quiser aumentar as convers\u00f5es e obter um p\u00fablico mais amplo para seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p>Novas sess\u00f5es s\u00e3o o n\u00famero de pessoas que acessaram seu site pela primeira vez, navegaram e depois encerraram a sess\u00e3o. <\/p>\n\n\n\n<p>Se voc\u00ea quiser manter essas novas pessoas por perto, tome medidas preventivas para garantir que a experi\u00eancia delas seja de alto n\u00edvel desde a primeira visita. <\/p>\n\n\n\n<p>Publique conte\u00fado valioso, torne seu site r\u00e1pido e f\u00e1cil de usar e certifique-se de que haja uma maneira de seus novos visitantes entrarem em contato com voc\u00ea <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">por meio de uma p\u00e1gina de contato<\/a> ou mantenha contato por e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"584\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png 584w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-156x67.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>Normalmente, se voc\u00ea tiver um grande n\u00famero de novas sess\u00f5es, isso \u00e9 bom. Isso significa que seu marketing de SEO est\u00e1 funcionando, as pessoas est\u00e3o encontrando sua p\u00e1gina e voc\u00ea est\u00e1 aumentando a chance de convers\u00e3o. <\/p>\n\n\n\n<p>Voc\u00ea deve tomar medidas proativas para garantir que seus clientes tenham uma \u00f3tima experi\u00eancia em seu site de associa\u00e7\u00e3o para que voc\u00ea possa reter o maior n\u00famero poss\u00edvel de clientes em potencial. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_for_Incoming_Traffic\"><\/span>Fontes de tr\u00e1fego de entrada <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 importante saber de onde seus clientes v\u00eam quando chegam ao seu site. <\/p>\n\n\n\n<p>Observe suas fontes de tr\u00e1fego de entrada para ver se as pessoas est\u00e3o chegando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uma pesquisa direta por meio de seu URL, <\/li>\n\n\n\n<li>por meio de um mecanismo de busca, <\/li>\n\n\n\n<li>refer\u00eancias de m\u00eddia social, <\/li>\n\n\n\n<li>postagens de convidados, <\/li>\n\n\n\n<li>ou boca a boca de outros clientes <br><\/li>\n<\/ul>\n\n\n\n<p>Por que isso<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> importante para sites de associa\u00e7\u00e3o<\/a>? Na maioria dos casos, os sites de associa\u00e7\u00e3o promovem um senso de comunidade e tendem a interagir com outras pessoas que possam estar interessadas ou que j\u00e1 estejam no site. <\/p>\n\n\n\n<p>Voc\u00ea vai querer ter certeza de que os clientes est\u00e3o chegando \u00e0 sua p\u00e1gina a partir de todas as tr\u00eas principais fontes de receita, embora possa priorizar determinadas fontes se isso ajudar sua taxa de convers\u00e3o. <\/p>\n\n\n\n<p>Aqui podemos ver o tr\u00e1fego de refer\u00eancia para esse site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-840x390.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1216x564.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1080x501.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aumente suas convers\u00f5es por meio da m\u00eddia social<\/a> se voc\u00ea incentivar as novas pessoas que se inscreverem a compartilhar a experi\u00eancia delas na sua p\u00e1gina de m\u00eddia social ou na p\u00e1gina delas. Isso ajudar\u00e1 a direcionar o tr\u00e1fego e poder\u00e1 aumentar o tr\u00e1fego de entrada de uma fonte que pode estar faltando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Costs\"><\/span><br>Custos de gera\u00e7\u00e3o de leads <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por fim, voc\u00ea deve sempre ficar de olho em seus <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">custos de gera\u00e7\u00e3o de leads<\/a>. <\/p>\n\n\n\n<p>Em resumo, esse n\u00famero o ajuda a identificar quanto custa converter um visitante que chega ao seu site. <\/p>\n\n\n\n<p>H\u00e1 toda uma s\u00e9rie de recursos de marketing e matem\u00e1tica financeira envolvidos na determina\u00e7\u00e3o do custo. O valor que voc\u00ea deve esperar pagar varia de empresa para empresa. <\/p>\n\n\n\n<p>Ao analisar seus custos de gera\u00e7\u00e3o de leads, voc\u00ea deve considerar sua margem de lucro. <\/p>\n\n\n\n<p>Se estiver gastando mais do que seus leads est\u00e3o gerando, ou se a margem for pequena, \u00e9 hora de procurar outras maneiras de aumentar o valor de seus clientes existentes em rela\u00e7\u00e3o ao custo para obt\u00ea-los. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esses 5 n\u00fameros do Google Analytic foram criados para ajud\u00e1-lo a aproveitar ao m\u00e1ximo sua p\u00e1gina, especialmente se voc\u00ea tiver um site baseado em associa\u00e7\u00e3o. <\/p>\n\n\n\n<p>Criar um novo p\u00fablico que queira permanecer no site pode ser um desafio. Mas se voc\u00ea estiver disposto a dedicar tempo e analisar seus dados, descobrir\u00e1 que pode trazer uma base de clientes forte e sedenta por conhecimento. <\/p>\n\n\n\n<p>\u00c0 medida que seu site cresce, voc\u00ea come\u00e7ar\u00e1 a perceber tend\u00eancias e padr\u00f5es em seu perfil do Google Analytics. Com essas informa\u00e7\u00f5es, voc\u00ea pode tomar decis\u00f5es baseadas em dados para tornar seus clientes novos e existentes mais lucrativos. <\/p>\n\n\n\n<p>Portanto, comece a se preparar e a analisar os n\u00fameros!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. So, what are the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":17831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"Key Google Analytics Metrics for Membership Site Success","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,145,1],"tags":[],"class_list":{"0":"post-17824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-how-to-2","9":"category-tools","10":"category-uncategorized","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. Boost engagement and growth with these data points.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"5 Google Analytics Metrics To Track for Membership Sites\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. 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Learning the differences may seem challenging, but they are worth exploring. <\/p>","content":[{"type":"text","data":"Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. <\/p>","content":[{"type":"text","data":"If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, what are the differences?<\/p>","content":[{"type":"text","data":"So, what are the differences?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to discovering the difference comes down to one thing \u2013 your numbers. <\/p>","content":[{"type":"text","data":"The key to discovering the difference comes down to one thing \u2013 your numbers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. <\/p>","content":[{"type":"text","data":"There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track.<\/p>","content":[{"type":"text","data":"Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Installing Google Analytics on Your Website <\/h2>","content":"Instala\u00e7\u00e3o do Google Analytics em seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. <\/p>","content":[{"type":"text","data":"Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. <\/p>","content":[{"type":"text","data":"There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png"},"style":{"width":1600,"height":636,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br><\/p>","content":[{"type":"text","data":"Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br><\/p>","content":[{"type":"text","data":"Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below.<\/p>","content":[{"type":"text","data":"You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png"},"style":{"width":1600,"height":732,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here.<\/p>","content":[{"type":"text","data":"This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Page Views \/\/ Sessions <\/h2>","content":"Visualiza\u00e7\u00f5es de p\u00e1gina \/\/ Sess\u00f5es","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the most important metrics to look at is your page views per session. <\/p>","content":[{"type":"text","data":"One of the most important metrics to look at is your page views per session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. <\/p>","content":[{"type":"text","data":"Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this important? <\/p>","content":[{"type":"text","data":"Why is this important? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. <\/p>","content":[{"type":"text","data":"Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Are they sticking to one or two pages, or are they exploring your entire website during each session? <\/p>","content":[{"type":"text","data":"Are they sticking to one or two pages, or are they exploring your entire website during each session? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This data can be quite revealing. <\/p>","content":[{"type":"text","data":"This data can be quite revealing. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! <\/p>","content":[{"type":"text","data":"For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. <\/p>","content":[{"type":"text","data":"However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. <\/p>","content":[{"type":"text","data":"Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Bounce Rate<\/h2>","content":"Taxa de rejei\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). <\/p>","content":[{"type":"text","data":"Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d <\/p>","content":[{"type":"text","data":"An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png"},"style":{"width":620,"height":402,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. <\/p>","content":[{"type":"text","data":"You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. <\/p>","content":[{"type":"text","data":"With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. <\/p>","content":[{"type":"text","data":"Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,<\/p>","content":[{"type":"text","data":"If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is a great example of an optin campaign that pops up as the user leaves HubStaff. <\/p>","content":[{"type":"text","data":"Here is a great example of an optin campaign that pops up as the user leaves HubStaff. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png"},"style":{"width":800,"height":531,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. <\/p>","content":[{"type":"text","data":"When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This trick achieves three things:<\/p>","content":[{"type":"text","data":"This trick achieves three things:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>It lowers the bounce rate, <\/li>\n\n\n\n<li>It gets the customer invested in your product. <\/li>\n\n\n\n<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Isso reduz a taxa de rejei\u00e7\u00e3o, <\/li>\n\n\n\n<li>Isso faz com que o cliente invista em seu produto. <\/li>\n\n\n\n<li>Isso lhes d\u00e1 um gostinho do que est\u00e1 por vir se permanecerem no local ap\u00f3s o julgamento.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>It lowers the bounce rate, <\/li>","content":"Isso reduz a taxa de rejei\u00e7\u00e3o,","data":{"text":"It lowers the bounce rate,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gets the customer invested in your product. <\/li>","content":"Isso faz com que o cliente invista em seu produto.","data":{"text":"It gets the customer invested in your product."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>","content":"Isso lhes d\u00e1 um gostinho do que est\u00e1 por vir se permanecerem no local ap\u00f3s o julgamento.","data":{"text":"It gives them a taste of what\u2019s to come if they stick around after the trial."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. <\/p>","content":[{"type":"text","data":"With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. <\/p>","content":[{"type":"text","data":"This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while.<\/p>","content":[{"type":"text","data":"If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">New Sessions \/\/ New Users<\/h2>","content":"Novas sess\u00f5es \/\/ Novos usu\u00e1rios","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. <\/p>","content":[{"type":"text","data":"New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. <\/p>","content":[{"type":"text","data":"New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. <\/p>","content":[{"type":"text","data":"If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email.<\/p>","content":[{"type":"text","data":"Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png"},"style":{"width":584,"height":250,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. <\/p>","content":[{"type":"text","data":"Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br><\/p>","content":[{"type":"text","data":"You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sources for Incoming Traffic <\/h2>","content":"Fontes de tr\u00e1fego de entrada","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to know where your customers are coming from when they land on your website. <\/p>","content":[{"type":"text","data":"It\u2019s important to know where your customers are coming from when they land on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Look at your sources of incoming traffic to see whether people are coming through:<\/p>","content":[{"type":"text","data":"Look at your sources of incoming traffic to see whether people are coming through:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>a direct search via your URL, <\/li>\n\n\n\n<li>via a search engine, <\/li>\n\n\n\n<li>social media referrals, <\/li>\n\n\n\n<li>guest posts, <\/li>\n\n\n\n<li>or word of mouth from other customers <br><\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>uma pesquisa direta por meio de seu URL, <\/li>\n\n\n\n<li>por meio de um mecanismo de busca, <\/li>\n\n\n\n<li>refer\u00eancias de m\u00eddia social, <\/li>\n\n\n\n<li>postagens de convidados, <\/li>\n\n\n\n<li>ou boca a boca de outros clientes <br><\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>a direct search via your URL, <\/li>","content":"uma pesquisa direta por meio de seu URL,","data":{"text":"a direct search via your URL,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>via a search engine, <\/li>","content":"por meio de um mecanismo de busca,","data":{"text":"via a search engine,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>social media referrals, <\/li>","content":"refer\u00eancias de m\u00eddia social,","data":{"text":"social media referrals,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>guest posts, <\/li>","content":"postagens de convidados,","data":{"text":"guest posts,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>or word of mouth from other customers <br><\/li>","content":"ou boca a boca de outros clientes","data":{"text":"or word of mouth from other customers"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. <\/p>","content":[{"type":"text","data":"Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. <\/p>","content":[{"type":"text","data":"You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here we can see the referral traffic for this website.<\/p>","content":[{"type":"text","data":"Here we can see the referral traffic for this website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","linkDestination":"media"},"style":{"width":1024,"height":475,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Lead Generation Costs <\/h2>","content":"Custos de gera\u00e7\u00e3o de leads","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. <\/p>","content":[{"type":"text","data":"Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. <\/p>","content":[{"type":"text","data":"In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. <\/p>","content":[{"type":"text","data":"There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re looking at your lead generation costs you should consider your margin for profit. <\/p>","content":[{"type":"text","data":"When you\u2019re looking at your lead generation costs you should consider your margin for profit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br><\/p>","content":[{"type":"text","data":"If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. <\/p>","content":[{"type":"text","data":"These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. <\/p>","content":[{"type":"text","data":"Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. <\/p>","content":[{"type":"text","data":"As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So get your geek on, and start crunching those numbers!<\/p>","content":[{"type":"text","data":"So get your geek on, and start crunching those numbers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17824"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17831"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}