{"id":17824,"date":"2019-04-17T10:41:23","date_gmt":"2019-04-17T16:41:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=17824"},"modified":"2019-04-17T10:41:25","modified_gmt":"2019-04-17T16:41:25","slug":"5-google-analytics-metrics-you-need-to-track-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/","title":{"rendered":"5 m\u00e9tricas do Google Analytics que voc\u00ea precisa acompanhar em seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A opera\u00e7\u00e3o de um site de associa\u00e7\u00e3o \u00e9 um pouco diferente de um site de marketing tradicional em que voc\u00ea est\u00e1 vendendo um estoque f\u00edsico. Aprender as diferen\u00e7as pode parecer desafiador, mas vale a pena explor\u00e1-las. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aace82168eb1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aace82168eb1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Installing_Google_Analytics_on_Your_Website\" >Instala\u00e7\u00e3o do Google Analytics em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Page_Views_Sessions\" >Visualiza\u00e7\u00f5es de p\u00e1gina \/\/ Sess\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Bounce_Rate\" >Taxa de rejei\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#New_Sessions_New_Users\" >Novas sess\u00f5es \/\/ Novos usu\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Sources_for_Incoming_Traffic\" >Fontes de tr\u00e1fego de entrada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Lead_Generation_Costs\" >Custos de gera\u00e7\u00e3o de leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea aprender a olhar para o seu site de uma maneira diferente, ter\u00e1 mais chances de se destacar da concorr\u00eancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, quais s\u00e3o as diferen\u00e7as?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A chave para descobrir a diferen\u00e7a se resume a uma coisa: seus n\u00fameros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 determinadas m\u00e9tricas que voc\u00ea precisar\u00e1 acompanhar no Google Analytics para ter certeza de que est\u00e1 no caminho certo, criando um site de associa\u00e7\u00e3o que se destaca da concorr\u00eancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada em algumas das m\u00e9tricas que todo <a href=\"https:\/\/memberpress.com\/pt\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">site de associa\u00e7\u00e3o<\/a> deve rastrear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Google_Analytics_on_Your_Website\"><\/span><br>Instala\u00e7\u00e3o do Google Analytics em seu site <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de nos aprofundarmos nas m\u00e9tricas que voc\u00ea precisa conhecer, mostraremos como obter o Google Analytics em seu site WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rios plug-ins para isso, mas o nosso favorito \u00e9 o <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. Ele \u00e9 atualizado regularmente e nos d\u00e1 a liberdade de personalizar nossas prefer\u00eancias visuais ao analisar nossos dados anal\u00edticos. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-768x305.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1536x611.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-428x170.png 428w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-840x334.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1216x483.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-700x278.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-156x62.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1080x429.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1 para o <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">P\u00e1gina do plugin do WordPress<\/a>, procure por \u201cMonsterInsights\u201d e ele aparecer\u00e1 como o primeiro resultado. Clique em <strong>Instalar agora<\/strong>. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de instalar o plug-in, v\u00e1 para <strong>Plug-ins instalados<\/strong> e procure o MonsterInsights na se\u00e7\u00e3o <strong>Inativo<\/strong> tag. Clique em <strong>Ativar<\/strong> para ativar o plug-in e o painel do WordPress ser\u00e1 recarregado. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora voc\u00ea notar\u00e1 que, no canto inferior esquerdo do painel, h\u00e1 um bot\u00e3o que diz <strong>Insights.<\/strong> Clique nele para ver os dados do Google Analytics do seu site exibidos diretamente no seu painel, como na imagem abaixo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esse m\u00e9todo torna mais f\u00e1cil do que nunca acessar seus dados do Google Analytic e acompanhar todas as m\u00e9tricas que mencionamos aqui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Views_Sessions\"><\/span>Visualiza\u00e7\u00f5es de p\u00e1gina \/\/ Sess\u00f5es <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das m\u00e9tricas mais importantes a serem observadas s\u00e3o as visualiza\u00e7\u00f5es de p\u00e1gina por sess\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essencialmente, o Google Analytics considera uma visualiza\u00e7\u00e3o de p\u00e1gina como uma a\u00e7\u00e3o que ocorre enquanto uma pessoa est\u00e1 em seu site. Uma sess\u00e3o, por outro lado, \u00e9 o tempo total que o usu\u00e1rio passou interagindo com o seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por que isso \u00e9 importante? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As visualiza\u00e7\u00f5es de p\u00e1gina \u00fanicas s\u00e3o excelentes. Mas as visualiza\u00e7\u00f5es de p\u00e1gina por sess\u00e3o realmente o ajudar\u00e3o a entrar na mente do usu\u00e1rio. Essa m\u00e9trica mostra o processo que o usu\u00e1rio faz quando chega ao seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles est\u00e3o se limitando a uma ou duas p\u00e1ginas ou est\u00e3o explorando todo o seu site em cada sess\u00e3o? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses dados podem ser bastante reveladores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se os usu\u00e1rios estiverem comprando produtos diretamente do seu site de com\u00e9rcio eletr\u00f4nico, eles podem ver apenas as p\u00e1ginas do produto, do checkout e da confirma\u00e7\u00e3o do pedido. Isso \u00e9 \u00f3timo! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, se voc\u00ea administra uma loja de com\u00e9rcio eletr\u00f4nico e seu blog est\u00e1 recebendo todo o carinho, isso pode significar problemas com suas convers\u00f5es que est\u00e3o afetando seus resultados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melhorar o fluxo do seu site pode ajud\u00e1-lo a obter mais visualiza\u00e7\u00f5es de p\u00e1gina e sess\u00f5es mais longas. Voc\u00ea pode tentar mover suas chamadas para a\u00e7\u00e3o (CTAs) para locais mais l\u00f3gicos para manter seus clientes por perto e olhando o conte\u00fado por mais tempo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Taxa de rejei\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A taxa de rejei\u00e7\u00e3o de seu website \u00e9 determinada pelo n\u00famero de vezes que uma pessoa acessa seu website e n\u00e3o realiza nenhuma a\u00e7\u00e3o (ou seja, n\u00e3o segue uma CTA ou abre novas p\u00e1ginas). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma excelente taxa de rejei\u00e7\u00e3o para um site deve estar entre 26% e 40%, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">de acordo com a HubSpot<\/a>.  Embora qualquer coisa at\u00e9 70% possa ser considerada \"m\u00e9dia\". <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-262x170.png 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-156x101.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode melhorar sua taxa de rejei\u00e7\u00e3o incentivando os clientes em potencial a permanecerem no site para receber uma oferta ou promo\u00e7\u00e3o especial. Se voc\u00ea mostrar que est\u00e1 disposto a fazer com que valha a pena, \u00e9 mais prov\u00e1vel que eles se tornem clientes pagantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Plug-ins de pop-up<\/a>, quando bem utilizado, pode ser uma \u00f3tima maneira de manter a aten\u00e7\u00e3o dos clientes. O nosso favorito \u00e9 <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o OptinMonster, voc\u00ea pode criar campanhas de \u201cinten\u00e7\u00e3o de sa\u00edda\u201d que s\u00e3o acionadas quando algu\u00e9m pretende sair da sua p\u00e1gina. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveite esse momento para reconquistar o interesse deles com uma oferta de algo que considerem valioso. Pode ser um e-book, uma aula gratuita, uma lista de verifica\u00e7\u00e3o ou at\u00e9 mesmo uma simples promo\u00e7\u00e3o dos seus produtos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea faz parte da comunidade MemberPress, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrar o OptinMonster<\/a> para us\u00e1-lo em todas as suas p\u00e1ginas de curso e de associa\u00e7\u00e3o,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 um \u00f3timo exemplo de uma campanha de optin que aparece quando o usu\u00e1rio sai do HubStaff. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-156x104.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o cliente estiver perto de sair (e aumentar a taxa de rejei\u00e7\u00e3o), esse pop-up de opt-in o incentivar\u00e1 a ficar para uma avalia\u00e7\u00e3o gratuita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse truque consegue tr\u00eas coisas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Isso reduz a taxa de rejei\u00e7\u00e3o, <\/li>\n\n\n\n<li>Isso faz com que o cliente invista em seu produto. <\/li>\n\n\n\n<li>Isso lhes d\u00e1 um gostinho do que est\u00e1 por vir se permanecerem no local ap\u00f3s o julgamento.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa campanha, a HubStaff converteu pouco mais de 7% dos clientes que, de outra forma, teriam ido embora e nunca mais voltariam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa t\u00e1tica de marketing \u00e9 uma \u00f3tima maneira de atrair novos clientes e manter sua inc\u00f4moda taxa de rejei\u00e7\u00e3o sob controle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver um site de associa\u00e7\u00e3o, poder\u00e1 reter mais do seu p\u00fablico-alvo oferecendo a ele um teste ou uma oferta especial que o fa\u00e7a valer a pena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Sessions_New_Users\"><\/span>Novas sess\u00f5es \/\/ Novos usu\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As novas sess\u00f5es s\u00e3o outra m\u00e9trica do Google Analytics na qual voc\u00ea deve ficar de olho se quiser aumentar as convers\u00f5es e obter um p\u00fablico mais amplo para seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novas sess\u00f5es s\u00e3o o n\u00famero de pessoas que acessaram seu site pela primeira vez, navegaram e depois encerraram a sess\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser manter essas novas pessoas por perto, tome medidas preventivas para garantir que a experi\u00eancia delas seja de alto n\u00edvel desde a primeira visita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publique conte\u00fado valioso, torne seu site r\u00e1pido e f\u00e1cil de usar e certifique-se de que haja uma maneira de seus novos visitantes entrarem em contato com voc\u00ea <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">por meio de uma p\u00e1gina de contato<\/a> ou mantenha contato por e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"584\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png 584w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-156x67.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, se voc\u00ea tiver um grande n\u00famero de novas sess\u00f5es, isso \u00e9 bom. Isso significa que seu marketing de SEO est\u00e1 funcionando, as pessoas est\u00e3o encontrando sua p\u00e1gina e voc\u00ea est\u00e1 aumentando a chance de convers\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea deve tomar medidas proativas para garantir que seus clientes tenham uma \u00f3tima experi\u00eancia em seu site de associa\u00e7\u00e3o para que voc\u00ea possa reter o maior n\u00famero poss\u00edvel de clientes em potencial. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_for_Incoming_Traffic\"><\/span>Fontes de tr\u00e1fego de entrada <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante saber de onde seus clientes v\u00eam quando chegam ao seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observe suas fontes de tr\u00e1fego de entrada para ver se as pessoas est\u00e3o chegando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>uma pesquisa direta por meio de seu URL, <\/li>\n\n\n\n<li>por meio de um mecanismo de busca, <\/li>\n\n\n\n<li>refer\u00eancias de m\u00eddia social, <\/li>\n\n\n\n<li>postagens de convidados, <\/li>\n\n\n\n<li>ou boca a boca de outros clientes <br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por que isso<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> importante para sites de associa\u00e7\u00e3o<\/a>? Na maioria dos casos, os sites de associa\u00e7\u00e3o promovem um senso de comunidade e tendem a interagir com outras pessoas que possam estar interessadas ou que j\u00e1 estejam no site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea vai querer ter certeza de que os clientes est\u00e3o chegando \u00e0 sua p\u00e1gina a partir de todas as tr\u00eas principais fontes de receita, embora possa priorizar determinadas fontes se isso ajudar sua taxa de convers\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui podemos ver o tr\u00e1fego de refer\u00eancia para esse site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-840x390.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1216x564.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1080x501.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aumente suas convers\u00f5es por meio da m\u00eddia social<\/a> se voc\u00ea incentivar as novas pessoas que se inscreverem a compartilhar a experi\u00eancia delas na sua p\u00e1gina de m\u00eddia social ou na p\u00e1gina delas. Isso ajudar\u00e1 a direcionar o tr\u00e1fego e poder\u00e1 aumentar o tr\u00e1fego de entrada de uma fonte que pode estar faltando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Costs\"><\/span><br>Custos de gera\u00e7\u00e3o de leads <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, voc\u00ea deve sempre ficar de olho em seus <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">custos de gera\u00e7\u00e3o de leads<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, esse n\u00famero o ajuda a identificar quanto custa converter um visitante que chega ao seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 toda uma s\u00e9rie de recursos de marketing e matem\u00e1tica financeira envolvidos na determina\u00e7\u00e3o do custo. O valor que voc\u00ea deve esperar pagar varia de empresa para empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao analisar seus custos de gera\u00e7\u00e3o de leads, voc\u00ea deve considerar sua margem de lucro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 gastando mais do que seus leads est\u00e3o gerando, ou se a margem de lucro est\u00e1 apertada, \u00e9 hora de buscar outras maneiras de aumentar o valor dos seus clientes atuais em rela\u00e7\u00e3o ao custo de aquisi\u00e7\u00e3o deles. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esses 5 n\u00fameros do Google Analytic foram criados para ajud\u00e1-lo a aproveitar ao m\u00e1ximo sua p\u00e1gina, especialmente se voc\u00ea tiver um site baseado em associa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criar um novo p\u00fablico que queira permanecer no site pode ser um desafio. Mas se voc\u00ea estiver disposto a dedicar tempo e analisar seus dados, descobrir\u00e1 que pode trazer uma base de clientes forte e sedenta por conhecimento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que seu site cresce, voc\u00ea come\u00e7ar\u00e1 a perceber tend\u00eancias e padr\u00f5es em seu perfil do Google Analytics. Com essas informa\u00e7\u00f5es, voc\u00ea pode tomar decis\u00f5es baseadas em dados para tornar seus clientes novos e existentes mais lucrativos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, comece a se preparar e a analisar os n\u00fameros!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. So, what are the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"Key Google Analytics Metrics for Membership Site Success","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,145,1],"tags":[],"class_list":["post-17824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-how-to-2","category-tools","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. Boost engagement and growth with these data points.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"5 Google Analytics Metrics To Track for Membership Sites\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. 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