{"id":18042,"date":"2019-06-05T10:00:39","date_gmt":"2019-06-05T16:00:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=18042"},"modified":"2026-03-02T11:18:56","modified_gmt":"2026-03-02T16:18:56","slug":"how-to-write-a-killer-welcome-email","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/","title":{"rendered":"Como escrever um e-mail de boas-vindas arrasador"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Imagine que voc\u00ea abre sua caixa de entrada e descobre que tem doze novos e-mails, incluindo v\u00e1rios de marketing.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aced99c520dd\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aced99c520dd\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#Write_a_Straightforward_and_Interesting_Subject_Line\" >Escreva uma linha de assunto direta e interessante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#Write_Straightforward_Body_Copy_and_Use_Images\" >Escreva um texto simples e use imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#Incentives_and_Benefits\" >Incentivos e benef\u00edcios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#A_Few_Final_Tips\" >Algumas dicas finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea abre uma de seu empregador sobre um evento de trabalho futuro e, em seguida, d\u00e1 uma olhada em uma da escola de seu filho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez voc\u00ea goste do cupom de desconto de $10 anunciado na linha de assunto de sua lanchonete asi\u00e1tica favorita e abra esse tamb\u00e9m. Mas as chances de voc\u00ea ler qualquer um dos outros e-mails de marketing s\u00e3o quase nulas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estatisticamente, voc\u00ea excluir\u00e1 os outros sem dar uma segunda olhada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De todos os e-mails, 75% nunca s\u00e3o abertos, e apenas 15% de <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">e-mails de marketing<\/a> s\u00e3o. Mas h\u00e1 boas not\u00edcias! Quando se trata de um e-mail de boas-vindas, a estat\u00edstica aumenta para 35-50%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">cinco vezes mais<\/a> \u00c9 mais prov\u00e1vel que algu\u00e9m clique em um e-mail de boas-vindas do que em qualquer outro tipo de e-mail de marketing. Se voc\u00ea fizer tudo certo, poder\u00e1 causar uma \u00f3tima impress\u00e3o nos clientes em potencial!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns conselhos sobre como escrever um e-mail matador que n\u00e3o apenas prenda a aten\u00e7\u00e3o do destinat\u00e1rio, mas tamb\u00e9m o fa\u00e7a voltar para receber mais:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Straightforward_and_Interesting_Subject_Line\"><\/span><strong>Escreva uma linha de assunto direta e interessante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se eles n\u00e3o souberem o que \u00e9 ou de quem \u00e9, n\u00e3o clicar\u00e3o nele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que \u00e9 essencial ser direto na linha de assunto de seu e-mail de boas-vindas. Certifique-se de dar as boas-vindas, indicar imediatamente sua marca e oferecer algum tipo de incentivo ou benef\u00edcio no t\u00edtulo. (Falaremos mais sobre incentivos mais adiante). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m n\u00e3o h\u00e1 problema em ser casual e interessante, mas certifique-se de permanecer fiel \u00e0 voz de sua marca. As pessoas se inscreveram para receber e-mails porque gostaram da sua marca, o que significa que elas tamb\u00e9m apreciam a forma como voc\u00ea a apresenta! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se sua marca for madura e s\u00e9ria, verifique se a linha de assunto reflete isso. Se sua marca for boba e alegre, isso tamb\u00e9m \u00e9 \u00f3timo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns exemplos de como \u00e9 um bom e-mail (usando empresas fict\u00edcias):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>O Frank's Fish lhe d\u00e1 as boas-vindas! Receba seu fish 'n' chips gr\u00e1tis. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bem-vindo! Como come\u00e7ar a usar a Biblioteca do Reader Haven. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bem-vindo ao Sassy Style Booth. Aqui est\u00e1 uma surpresa gratuita!<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez n\u00e3o sejam t\u00e3o bons:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Muito bom! Estamos felizes por t\u00ea-lo a bordo.<\/strong> (A bordo do qu\u00ea? E de quem \u00e9 isso?)<\/li><li><strong>Bem-vindo \u00e0 Baby Clothes. <\/strong>(\u00c9 uma marca, e isso \u00e9 bom, mas por que algu\u00e9m abriria seu e-mail? O que voc\u00ea est\u00e1 oferecendo? Que benef\u00edcio voc\u00ea pode proporcionar a eles?)<\/li><li><strong>Bem-vindo ao Pizza &amp; Friends. Voc\u00ea \u00e9 demais! \ud83d\ude00 \ud83d\ude42 &lt;3 <\/strong>(N\u00e3o h\u00e1 problema em ser casual, mas h\u00e1 uma linha t\u00eanue entre casual e n\u00e3o profissional. Use uma gram\u00e1tica razoavelmente boa e n\u00e3o use emojis, a menos que sua marca realmente exija isso. De qualquer forma, eles costumam ter direitos autorais).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Straightforward_Body_Copy_and_Use_Images\"><\/span>Escreva um texto simples e use imagens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os e-mails de boas-vindas geralmente s\u00e3o curtos. Em apenas 50 a 150 palavras, voc\u00ea precisa cativar o interesse do destinat\u00e1rio e <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">dar a ele ou ela valor pessoal<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o tente fazer muita coisa de uma s\u00f3 vez. Oferecer um cupom, dar instru\u00e7\u00f5es sobre como usar seu site e ser detalhista em suas boas-vindas de uma s\u00f3 vez provavelmente \u00e9 demais para um \u00fanico e-mail e pode confundir o destinat\u00e1rio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manter sua mensagem direta facilita para o destinat\u00e1rio entender o benef\u00edcio que voc\u00ea vai oferecer a ele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, lembra-se do ditado que diz que uma imagem vale mais que mil palavras? Se poss\u00edvel, inclua \u00edcones e imagens aplic\u00e1veis em seu e-mail. As imagens melhoram a legibilidade e a apar\u00eancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, novamente, mantenha-o simples e interessante. N\u00e3o escolha \u00edcones que sejam confusos ou dif\u00edceis de entender. Seja colorido e use elementos que lembrem o destinat\u00e1rio de sua marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_and_Benefits\"><\/span><strong>Incentivos e benef\u00edcios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitas ideias sobre o que incluir em um e-mail de boas-vindas para proporcionar benef\u00edcios ao destinat\u00e1rio. Na verdade, o destinat\u00e1rio pode ter se inscrito para receber e-mails da sua empresa porque foi atra\u00eddo por um incentivo ou benef\u00edcio em primeiro lugar. Um cupom \u00e9 sempre uma boa ideia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O cupom pode ser uma oferta de desconto em dinheiro, uma porcentagem de desconto ou uma oferta do tipo compre um e leve outro. Voc\u00ea tamb\u00e9m pode oferecer algum tipo de brinde gratuito. Pode ser uma folha de dicas para download, um e-book, uma camiseta, maior acesso ao seu site etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o estiver interessado em oferecer um incentivo, ofere\u00e7a um benef\u00edcio: forne\u00e7a instru\u00e7\u00f5es sobre como usar seu website. D\u00ea-lhes as boas-vindas ao seu blog e direcione-os para alguns de seus artigos mais populares. Responda \u00e0s perguntas que eles possam ter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja o que for que voc\u00ea fa\u00e7a, certifique-se de incluir algo com o qual o destinat\u00e1rio ficar\u00e1 entusiasmado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_Final_Tips\"><\/span><strong>Algumas dicas finais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Envie seu e-mail de boas-vindas no dia em que o novo assinante se inscrever. Quanto mais voc\u00ea esperar, menor ser\u00e1 a probabilidade de ele abrir o e-mail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forne\u00e7a um link convidando-os a participar de suas p\u00e1ginas de m\u00eddia social. Isso lhe d\u00e1 mais oportunidades de interagir. E d\u00ea a eles uma sa\u00edda! \u00c9 uma cortesia incluir um bot\u00e3o para cancelar a assinatura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como observa\u00e7\u00e3o adicional, muitos dos modelos de e-mail automatizados do MemberPress incluem\u00a0<strong>asteriscos padr\u00e3o<\/strong>\u00a0na linha de assunto e no corpo do e-mail. Considere remov\u00ea-los para dar aos seus e-mails uma sensa\u00e7\u00e3o mais personalizada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seja sempre interessante e direto em sua linha de assunto. Ser vago pode afundar seu navio.<\/li><li>Mantenha suas mensagens de e-mail concisas e use imagens atraentes e relevantes.<\/li><li>Ofere\u00e7a um incentivo ou benef\u00edcio.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que voc\u00ea vende almofadas para gatos. Um f\u00e3 incondicional de gatos abre sua caixa de entrada. Ele v\u00ea alguns e-mails que lhe interessam, mas h\u00e1 outros que n\u00e3o lhe interessam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu e-mail de boas-vindas ser\u00e1 aceito? Ele o abrir\u00e1? Ele o ler\u00e1? Siga essas diretrizes simples e seu e-mail ser\u00e1 incr\u00edvel!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea j\u00e1 enviou um e-mail de boas-vindas incr\u00edvel?  Voc\u00ea tem mais perguntas sobre como enviar e-mails de marketing bem-sucedidos? Informe-nos nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":18170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[169,492],"class_list":["post-18042","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-email-marketing","tag-welcome-email","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Michelle Carpenter\"\/>\n\t<meta name=\"keywords\" content=\"welcome email,email marketing,email marketing strategies,email strategies,business marketing strategies\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Write a Killer Welcome Email\" \/>\n\t\t<meta property=\"og:description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-06-05T16:00:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-02T16:18:56+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Write a Killer Welcome Email\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#blogposting\",\"name\":\"How to Write a Killer Welcome Email\",\"headline\":\"How to Write a Killer Welcome Email\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/michellecarpenter\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Killer-email@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-06-05T10:00:39-04:00\",\"dateModified\":\"2026-03-02T11:18:56-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#webpage\"},\"articleSection\":\"Membership Site, Retention and Loyalty, email marketing, welcome email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#listItem\",\"name\":\"How to Write a Killer Welcome Email\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#listItem\",\"position\":3,\"name\":\"How to Write a Killer Welcome Email\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/michellecarpenter\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/michellecarpenter\\\/\",\"name\":\"Michelle Carpenter\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/2a5a9f3f4a78594d6d1db10f43df0f69.jpg?ver=1791865682\",\"width\":96,\"height\":96,\"caption\":\"Michelle Carpenter\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/\",\"name\":\"How to Write a Killer Welcome Email\",\"description\":\"Seventy-five percent of all emails are never even opened, but when it\\u2019s a welcome email it's 35\\u201350 percent. Here's how to write a killer welcome email.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/michellecarpenter\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/michellecarpenter\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Killer-email@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-write-a-killer-welcome-email\\\/#mainImage\"},\"datePublished\":\"2019-06-05T10:00:39-04:00\",\"dateModified\":\"2026-03-02T11:18:56-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Write a Killer Welcome Email<\/title>\n\n","aioseo_head_json":{"title":"Como escrever um e-mail de boas-vindas arrasador","description":"Setenta e cinco por cento de todos os e-mails nem chegam a ser abertos, mas quando se trata de um e-mail de boas-vindas, essa porcentagem \u00e9 de 35% a 50%. Veja como escrever um e-mail de boas-vindas matador.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/","robots":"max-image-preview:large","keywords":"welcome email,email marketing,email marketing strategies,email strategies,business marketing strategies","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#blogposting","name":"How to Write a Killer Welcome Email","headline":"How to Write a Killer Welcome Email","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/michellecarpenter\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","width":1480,"height":987},"datePublished":"2019-06-05T10:00:39-04:00","dateModified":"2026-03-02T11:18:56-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#webpage"},"articleSection":"Membership Site, Retention and Loyalty, email marketing, welcome email"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#listItem","name":"How to Write a Killer Welcome Email"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#listItem","position":3,"name":"How to Write a Killer Welcome Email","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/michellecarpenter\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/michellecarpenter\/","name":"Michelle Carpenter","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/2a5a9f3f4a78594d6d1db10f43df0f69.jpg?ver=1791865682","width":96,"height":96,"caption":"Michelle Carpenter"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/","name":"How to Write a Killer Welcome Email","description":"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it's 35\u201350 percent. Here's how to write a killer welcome email.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/michellecarpenter\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/michellecarpenter\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#mainImage"},"datePublished":"2019-06-05T10:00:39-04:00","dateModified":"2026-03-02T11:18:56-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Write a Killer Welcome Email","og:description":"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it's 35\u201350 percent. Here's how to write a killer welcome email.","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-06-05T16:00:39+00:00","article:modified_time":"2026-03-02T16:18:56+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Write a Killer Welcome Email","twitter:description":"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it's 35\u201350 percent. Here's how to write a killer welcome email.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Killer-email@2x.png"},"aioseo_meta_data":{"post_id":"18042","title":"Como escrever um e-mail de boas-vindas arrasador","description":"Setenta e cinco por cento de todos os e-mails nem chegam a ser abertos, mas quando se trata de um e-mail de boas-vindas, essa porcentagem \u00e9 de 35% a 50%. Veja como escrever um e-mail de boas-vindas matador.","keywords":[{"label":"welcome email","value":"welcome email"},{"label":"email marketing","value":"email marketing"},{"label":"email marketing strategies","value":"email marketing strategies"},{"label":"email strategies","value":"email strategies"},{"label":"business marketing strategies","value":"business marketing strategies"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-29 16:51:38","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:05","updated":"2026-09-28 18:46:17","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Write a Killer Welcome Email\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt\/"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"How to Write a Killer Welcome Email","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=18042"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18042\/revisions"}],"predecessor-version":[{"id":79548,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18042\/revisions\/79548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/18170"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=18042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=18042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=18042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}