{"id":18042,"date":"2019-06-05T10:00:39","date_gmt":"2019-06-05T16:00:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=18042"},"modified":"2026-03-02T11:18:56","modified_gmt":"2026-03-02T16:18:56","slug":"how-to-write-a-killer-welcome-email","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/","title":{"rendered":"Como escrever um e-mail de boas-vindas arrasador"},"content":{"rendered":"<p>Imagine que voc\u00ea abre sua caixa de entrada e descobre que tem doze novos e-mails, incluindo v\u00e1rios de marketing.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f7a636604f1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f7a636604f1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#Write_a_Straightforward_and_Interesting_Subject_Line\" >Escreva uma linha de assunto direta e interessante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#Write_Straightforward_Body_Copy_and_Use_Images\" >Escreva um texto simples e use imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#Incentives_and_Benefits\" >Incentivos e benef\u00edcios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/#A_Few_Final_Tips\" >Algumas dicas finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Voc\u00ea abre uma de seu empregador sobre um evento de trabalho futuro e, em seguida, d\u00e1 uma olhada em uma da escola de seu filho. <\/p>\n\n\n\n<p>Talvez voc\u00ea goste do cupom de desconto de $10 anunciado na linha de assunto de sua lanchonete asi\u00e1tica favorita e abra esse tamb\u00e9m. Mas as chances de voc\u00ea ler qualquer um dos outros e-mails de marketing s\u00e3o quase nulas.<\/p>\n\n\n\n<p>Estatisticamente, voc\u00ea excluir\u00e1 os outros sem dar uma segunda olhada.<\/p>\n\n\n\n<p>De todos os e-mails, 75% nunca s\u00e3o abertos, e apenas 15% de <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">e-mails de marketing<\/a> s\u00e3o. Mas h\u00e1 boas not\u00edcias! Quando se trata de um e-mail de boas-vindas, a estat\u00edstica aumenta para 35-50%. <\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">cinco vezes mais<\/a> \u00c9 mais prov\u00e1vel que algu\u00e9m clique em um e-mail de boas-vindas do que em qualquer outro tipo de e-mail de marketing. Se voc\u00ea fizer tudo certo, poder\u00e1 causar uma \u00f3tima impress\u00e3o nos clientes em potencial!<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns conselhos sobre como escrever um e-mail matador que n\u00e3o apenas prenda a aten\u00e7\u00e3o do destinat\u00e1rio, mas tamb\u00e9m o fa\u00e7a voltar para receber mais:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Straightforward_and_Interesting_Subject_Line\"><\/span><strong>Escreva uma linha de assunto direta e interessante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se eles n\u00e3o souberem o que \u00e9 ou de quem \u00e9, n\u00e3o clicar\u00e3o nele. <\/p>\n\n\n\n<p>\u00c9 por isso que \u00e9 essencial ser direto na linha de assunto de seu e-mail de boas-vindas. Certifique-se de dar as boas-vindas, indicar imediatamente sua marca e oferecer algum tipo de incentivo ou benef\u00edcio no t\u00edtulo. (Falaremos mais sobre incentivos mais adiante). <\/p>\n\n\n\n<p>Tamb\u00e9m n\u00e3o h\u00e1 problema em ser casual e interessante, mas certifique-se de permanecer fiel \u00e0 voz de sua marca. As pessoas se inscreveram para receber e-mails porque gostaram da sua marca, o que significa que elas tamb\u00e9m apreciam a forma como voc\u00ea a apresenta! <\/p>\n\n\n\n<p>Se sua marca for madura e s\u00e9ria, verifique se a linha de assunto reflete isso. Se sua marca for boba e alegre, isso tamb\u00e9m \u00e9 \u00f3timo.<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns exemplos de como \u00e9 um bom e-mail (usando empresas fict\u00edcias):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>O Frank's Fish lhe d\u00e1 as boas-vindas! Receba seu fish 'n' chips gr\u00e1tis. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bem-vindo! Como come\u00e7ar a usar a Biblioteca do Reader Haven. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bem-vindo ao Sassy Style Booth. Aqui est\u00e1 uma surpresa gratuita!<\/strong><\/li><\/ul>\n\n\n\n<p>Talvez n\u00e3o sejam t\u00e3o bons:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Muito bom! Estamos felizes por t\u00ea-lo a bordo.<\/strong> (A bordo do qu\u00ea? E de quem \u00e9 isso?)<\/li><li><strong>Bem-vindo \u00e0 Baby Clothes. <\/strong>(\u00c9 uma marca, e isso \u00e9 bom, mas por que algu\u00e9m abriria seu e-mail? O que voc\u00ea est\u00e1 oferecendo? Que benef\u00edcio voc\u00ea pode proporcionar a eles?)<\/li><li><strong>Bem-vindo ao Pizza &amp; Friends. Voc\u00ea \u00e9 demais! \ud83d\ude00 \ud83d\ude42 <3 <\/strong>(N\u00e3o h\u00e1 problema em ser casual, mas h\u00e1 uma linha t\u00eanue entre casual e n\u00e3o profissional. Use uma gram\u00e1tica razoavelmente boa e n\u00e3o use emojis, a menos que sua marca realmente exija isso. De qualquer forma, eles costumam ter direitos autorais).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Straightforward_Body_Copy_and_Use_Images\"><\/span>Escreva um texto simples e use imagens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os e-mails de boas-vindas geralmente s\u00e3o curtos. Em apenas 50 a 150 palavras, voc\u00ea precisa cativar o interesse do destinat\u00e1rio e <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">dar a ele ou ela valor pessoal<\/a>. <\/p>\n\n\n\n<p>Mas n\u00e3o tente fazer muita coisa de uma s\u00f3 vez. Oferecer um cupom, dar instru\u00e7\u00f5es sobre como usar seu site e ser detalhista em suas boas-vindas de uma s\u00f3 vez provavelmente \u00e9 demais para um \u00fanico e-mail e pode confundir o destinat\u00e1rio. <\/p>\n\n\n\n<p>Manter sua mensagem direta facilita para o destinat\u00e1rio entender o benef\u00edcio que voc\u00ea vai oferecer a ele. <\/p>\n\n\n\n<p>Al\u00e9m disso, lembra-se do ditado que diz que uma imagem vale mais que mil palavras? Se poss\u00edvel, inclua \u00edcones e imagens aplic\u00e1veis em seu e-mail. As imagens melhoram a legibilidade e a apar\u00eancia. <\/p>\n\n\n\n<p>Mas, novamente, mantenha-o simples e interessante. N\u00e3o escolha \u00edcones que sejam confusos ou dif\u00edceis de entender. Seja colorido e use elementos que lembrem o destinat\u00e1rio de sua marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_and_Benefits\"><\/span><strong>Incentivos e benef\u00edcios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 muitas ideias sobre o que incluir em um e-mail de boas-vindas para proporcionar benef\u00edcios ao destinat\u00e1rio. Na verdade, o destinat\u00e1rio pode ter se inscrito para receber e-mails da sua empresa porque foi atra\u00eddo por um incentivo ou benef\u00edcio em primeiro lugar. Um cupom \u00e9 sempre uma boa ideia. <\/p>\n\n\n\n<p>O cupom pode ser uma oferta de desconto em dinheiro, uma porcentagem de desconto ou uma oferta do tipo compre um e leve outro. Voc\u00ea tamb\u00e9m pode oferecer algum tipo de brinde gratuito. Pode ser uma folha de dicas para download, um e-book, uma camiseta, maior acesso ao seu site etc. <\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o estiver interessado em oferecer um incentivo, ofere\u00e7a um benef\u00edcio: forne\u00e7a instru\u00e7\u00f5es sobre como usar seu website. D\u00ea-lhes as boas-vindas ao seu blog e direcione-os para alguns de seus artigos mais populares. Responda \u00e0s perguntas que eles possam ter. <\/p>\n\n\n\n<p>Seja o que for que voc\u00ea fa\u00e7a, certifique-se de incluir algo com o qual o destinat\u00e1rio ficar\u00e1 entusiasmado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_Final_Tips\"><\/span><strong>Algumas dicas finais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Envie seu e-mail de boas-vindas no dia em que o novo assinante se inscrever. Quanto mais voc\u00ea esperar, menor ser\u00e1 a probabilidade de ele abrir o e-mail. <\/p>\n\n\n\n<p>Forne\u00e7a um link convidando-os a participar de suas p\u00e1ginas de m\u00eddia social. Isso lhe d\u00e1 mais oportunidades de interagir. E d\u00ea a eles uma sa\u00edda! \u00c9 uma cortesia incluir um bot\u00e3o para cancelar a assinatura.<\/p>\n\n\n\n<p>Como observa\u00e7\u00e3o adicional, muitos dos modelos de e-mail automatizados do MemberPress incluem\u00a0<strong>asteriscos padr\u00e3o<\/strong>\u00a0na linha de assunto e no corpo do e-mail. Considere remov\u00ea-los para dar aos seus e-mails uma sensa\u00e7\u00e3o mais personalizada.<\/p>\n\n\n\n<p>Lembre-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seja sempre interessante e direto em sua linha de assunto. Ser vago pode afundar seu navio.<\/li><li>Mantenha suas mensagens de e-mail concisas e use imagens atraentes e relevantes.<\/li><li>Ofere\u00e7a um incentivo ou benef\u00edcio.<\/li><\/ul>\n\n\n\n<p>Imagine que voc\u00ea vende almofadas para gatos. Um f\u00e3 incondicional de gatos abre sua caixa de entrada. Ele v\u00ea alguns e-mails que lhe interessam, mas h\u00e1 outros que n\u00e3o lhe interessam. <\/p>\n\n\n\n<p>Seu e-mail de boas-vindas ser\u00e1 aceito? Ele o abrir\u00e1? Ele o ler\u00e1? Siga essas diretrizes simples e seu e-mail ser\u00e1 incr\u00edvel!<\/p>\n\n\n\n<p>Voc\u00ea j\u00e1 enviou um e-mail de boas-vindas incr\u00edvel?  Voc\u00ea tem mais perguntas sobre como enviar e-mails de marketing bem-sucedidos? Informe-nos nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":18170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[169,492],"class_list":{"0":"post-18042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-email-marketing","10":"tag-welcome-email","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. Here&#039;s how to write a killer welcome email.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Michelle Carpenter\"\/>\n\t<meta name=\"keywords\" content=\"welcome email,email marketing,email marketing strategies,email strategies,business marketing strategies\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Write a Killer Welcome Email\" \/>\n\t\t<meta property=\"og:description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. 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"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none.<\/p>","content":[{"type":"text","data":"Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Statistically, you\u2019ll delete the others without a second glance.<\/p>","content":[{"type":"text","data":"Statistically, you\u2019ll delete the others without a second glance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. <\/p>","content":[{"type":"text","data":"Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!<\/p>","content":[{"type":"text","data":"It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:<\/p>","content":[{"type":"text","data":"Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Write a Straightforward and Interesting Subject Line<\/strong><\/h2>","content":"Escreva uma linha de assunto direta e interessante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. <\/p>","content":[{"type":"text","data":"If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) <\/p>","content":[{"type":"text","data":"That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! <\/p>","content":[{"type":"text","data":"It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too.<\/p>","content":[{"type":"text","data":"If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few examples of what a good email looks like (using make-believe companies):<\/p>","content":[{"type":"text","data":"Here are a few examples of what a good email looks like (using make-believe companies):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Frank\u2019s Fish welcomes you! Get your free fish \u2019n\u2019 chips. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>O Frank's Fish lhe d\u00e1 as boas-vindas! Receba seu fish 'n' chips gr\u00e1tis. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome! How to get started with Reader Haven Library. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Bem-vindo! Como come\u00e7ar a usar a Biblioteca do Reader Haven. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome to Sassy Style Booth. Here\u2019s a free surprise!<\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Bem-vindo ao Sassy Style Booth. Aqui est\u00e1 uma surpresa gratuita!<\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These might not be as good:<\/p>","content":[{"type":"text","data":"These might not be as good:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Yay! We\u2019re glad to have you on board.<\/strong> (On board what? And who is this from?)<\/li><li><strong>Welcome to Baby Clothes. <\/strong>(It\u2019s branded, and that\u2019s good, but why would someone open your email? What are you offering? What benefit can you bring them?)<\/li><li><strong>Welcome to Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(It\u2019s okay to be casual, but there is a fine line between casual and unprofessional. Use reasonably good grammar, and don\u2019t use emojis unless your brand really calls for it. They are often copyrighted, anyways.)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Muito bom! Estamos felizes por t\u00ea-lo a bordo.<\/strong> (A bordo do qu\u00ea? E de quem \u00e9 isso?)<\/li><li><strong>Bem-vindo \u00e0 Baby Clothes. <\/strong>(\u00c9 uma marca, e isso \u00e9 bom, mas por que algu\u00e9m abriria seu e-mail? O que voc\u00ea est\u00e1 oferecendo? Que benef\u00edcio voc\u00ea pode proporcionar a eles?)<\/li><li><strong>Bem-vindo ao Pizza &amp; Friends. Voc\u00ea \u00e9 demais! :D :) &lt;3 <\/strong>(N\u00e3o h\u00e1 problema em ser casual, mas h\u00e1 uma linha t\u00eanue entre casual e n\u00e3o profissional. Use uma gram\u00e1tica razoavelmente boa e n\u00e3o use emojis, a menos que sua marca realmente exija isso. De qualquer forma, eles costumam ter direitos autorais).<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Write Straightforward Body Copy, and Use Images<\/h2>","content":"Escreva um texto simples e use imagens","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. <\/p>","content":[{"type":"text","data":"Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. <\/p>","content":[{"type":"text","data":"But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. <\/p>","content":[{"type":"text","data":"Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. <\/p>","content":[{"type":"text","data":"Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand.<\/p>","content":[{"type":"text","data":"But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Incentives and Benefits<\/strong><\/h2>","content":"Incentivos e benef\u00edcios","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. <\/p>","content":[{"type":"text","data":"There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. <\/p>","content":[{"type":"text","data":"The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. <\/p>","content":[{"type":"text","data":"If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever you do, make sure to include something the recipient will be excited about. <\/p>","content":[{"type":"text","data":"Whatever you do, make sure to include something the recipient will be excited about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>A Few Final Tips<\/strong><\/h2>","content":"Algumas dicas finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. <\/p>","content":[{"type":"text","data":"Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button.<\/p>","content":[{"type":"text","data":"Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel.<\/p>","content":[{"type":"text","data":"As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<\/p>","content":[{"type":"text","data":"Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Always be interesting and straightforward in your subject line. Being vague can sink your ship.<\/li><li>Keep your email messages concise, and use eye-catching, relevant images.<\/li><li>Offer an incentive or benefit.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Seja sempre interessante e direto em sua linha de assunto. Ser vago pode afundar seu navio.<\/li><li>Mantenha suas mensagens de e-mail concisas e use imagens atraentes e relevantes.<\/li><li>Ofere\u00e7a um incentivo ou benef\u00edcio.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. <\/p>","content":[{"type":"text","data":"Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!<\/p>","content":[{"type":"text","data":"Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below.<\/p>","content":[{"type":"text","data":"Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=18042"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18042\/revisions"}],"predecessor-version":[{"id":79548,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18042\/revisions\/79548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/18170"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=18042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=18042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=18042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}