{"id":18281,"date":"2020-03-31T14:51:00","date_gmt":"2020-03-31T20:51:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=18281"},"modified":"2022-09-12T17:22:10","modified_gmt":"2022-09-12T23:22:10","slug":"redesigning-your-membership-site-how-to","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/","title":{"rendered":"Considere isso antes de reformular seu site de associa\u00e7\u00e3o do WordPress (lista de verifica\u00e7\u00e3o)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se estiver pensando em reformular o seu site de associa\u00e7\u00e3o, esta lista de verifica\u00e7\u00e3o de reformula\u00e7\u00e3o do site o ajudar\u00e1 a se preparar e concluir o projeto com \u00eaxito.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac3515c068fe\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac3515c068fe\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Get_Help_or_Go_it_Alone\" >Obter ajuda ou agir por conta pr\u00f3pria?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Planning_the_Site_Redesign\" >Planejamento da reformula\u00e7\u00e3o do site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Choose_an_Approach_to_Site_Redesign\" >Escolha uma abordagem para o redesenho do site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Test_Your_Backups\" >Teste seus backups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Keep_Your_Members_In_the_Loop\" >Mantenha seus membros informados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Post-Redesign_Testing\" >Testes p\u00f3s-reprojeto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Dont_Stop_Monitoring\" >N\u00e3o pare de monitorar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Como as tend\u00eancias de web design v\u00e3o e v\u00eam, \u00e9 importante manter o design de seu site de associa\u00e7\u00e3o atualizado. Isso ajudar\u00e1 seu site a permanecer relevante, atrair seu p\u00fablico-alvo e continuar a funcionar nos dispositivos mais recentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, h\u00e1 muito o que considerar antes de come\u00e7ar a trabalhar na reformula\u00e7\u00e3o de um site. Mas, quando terminar de ler este guia, voc\u00ea dever\u00e1 estar pronto para atualizar com sucesso seu site de associa\u00e7\u00e3o sem ter surpresas ao longo do caminho ou impactar negativamente seus membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto? Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Help_or_Go_it_Alone\"><\/span>Obter ajuda ou agir por conta pr\u00f3pria?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma decis\u00e3o importante a ser tomada ao planejar o redesenho de um site \u00e9 se voc\u00ea quer fazer isso sozinho ou <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">contratar algu\u00e9m para ajudar<\/a>. Se voc\u00ea estiver usando o WordPress para seu site, poder\u00e1 escolher entre milhares de temas, incluindo alguns impressionantes <a href=\"https:\/\/memberpress.com\/pt\/wordpress-themes-with-membership-site-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Temas desenvolvidos especificamente para a cria\u00e7\u00e3o de sites de associa\u00e7\u00e3o<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que n\u00e3o h\u00e1 necessidade de ser um web designer profissional para realizar um redesenho bem-sucedido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, mesmo que voc\u00ea escolha um tema pronto para uso, talvez queira encontrar um desenvolvedor freelancer a quem possa recorrer se algo der errado ou se precisar de alguma codifica\u00e7\u00e3o personalizada no tema. Voc\u00ea pode encontrar freelancers para atender a uma variedade de or\u00e7amentos em sites como People Per Hour e Upwork.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra op\u00e7\u00e3o \u00e9 contratar um servi\u00e7o de manuten\u00e7\u00e3o e suporte para WordPress, como o WP Buffs ou o WP Site Care. Por uma mensalidade, essas empresas cuidar\u00e3o de quaisquer pequenos problemas que surgirem no seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que voc\u00ea tenha um controle sobre os aspectos de design e desenvolvimento da reformula\u00e7\u00e3o do seu site de associa\u00e7\u00e3o, h\u00e1 outras \u00e1reas a serem consideradas. Um exemplo \u00e9 a otimiza\u00e7\u00e3o de mecanismos de busca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, talvez seja uma boa ideia contratar um especialista em SEO para verificar se o novo design do seu site n\u00e3o causar\u00e1 problemas com a visibilidade do mecanismo de pesquisa e uma queda no tr\u00e1fego org\u00e2nico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_the_Site_Redesign\"><\/span>Planejamento da reformula\u00e7\u00e3o do site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de reformular seu site de associa\u00e7\u00e3o, o planejamento \u00e9 vital. Provavelmente, o planejamento \u00e9 ainda mais importante para uma reformula\u00e7\u00e3o do que para a cria\u00e7\u00e3o de um site totalmente novo a partir do zero. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso se deve principalmente ao fato de que voc\u00ea precisar\u00e1 levar em considera\u00e7\u00e3o seus membros e seu p\u00fablico atuais. Sem um plano, as chances de algo dar errado s\u00e3o maiores; portanto, se voc\u00ea n\u00e3o quiser perder membros, \u00e9 preciso ter um plano s\u00f3lido em vigor antes de come\u00e7ar a reformular seu site de assinaturas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao planejar a reformula\u00e7\u00e3o, \u00e9 recomend\u00e1vel que voc\u00ea <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore seus dados anal\u00edticos<\/a> para descobrir como os visitantes est\u00e3o interagindo com seu site atual e quais p\u00e1ginas s\u00e3o as mais populares. Se voc\u00ea descobrir que h\u00e1 algumas p\u00e1ginas que atraem muitos visitantes ou que h\u00e1 algum conte\u00fado com taxas de convers\u00e3o mais altas do que outras p\u00e1ginas, n\u00e3o deixe de descobrir o que essas p\u00e1ginas t\u00eam de especial. Em seguida, tente integrar os recursos dessas p\u00e1ginas em sua reformula\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de servi\u00e7os como o Google Analytics, <a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/medium.com\/@siftery\/top-heatmap-tools-compared-49ea03e42877\" target=\"_blank\">ferramentas de mapa de calor<\/a> pode ajud\u00e1-lo a ter uma boa vis\u00e3o de como os visitantes est\u00e3o interagindo com seu site. Ao visualizar onde os visitantes est\u00e3o clicando e rolando no site, voc\u00ea pode ver se algo precisa ser alterado, como imagens que se parecem com bot\u00f5es ou bot\u00f5es nos quais ningu\u00e9m est\u00e1 clicando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m vai querer:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a uma lista dos plug-ins que voc\u00ea est\u00e1 usando no momento<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liste os plug-ins que voc\u00ea pretende instalar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verifique a disponibilidade das pessoas que o ajudar\u00e3o a reformular seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site de associa\u00e7\u00e3o estiver ocupado em determinadas \u00e9pocas do ano, tente evitar programar o redesenho para esses per\u00edodos.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_an_Approach_to_Site_Redesign\"><\/span>Escolha uma abordagem para o redesenho do site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outro ponto a ser considerado \u00e9 se voc\u00ea deseja fazer uma reformula\u00e7\u00e3o completa do site ou implementar mudan\u00e7as graduais no site ao longo do tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez, se voc\u00ea tiver um site pequeno que n\u00e3o exija muita codifica\u00e7\u00e3o personalizada, possa realizar rapidamente o redesenho completo de uma s\u00f3 vez, em um curto per\u00edodo de tempo. Por outro lado, talvez voc\u00ea tenha um site grande com muitas solu\u00e7\u00f5es e integra\u00e7\u00f5es personalizadas, o que seria adequado para uma abordagem mais gradual do redesenho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Test_Your_Backups\"><\/span>Teste seus backups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de come\u00e7ar, \u00e9 fundamental que voc\u00ea teste o sistema de backup do seu site. Esperamos que voc\u00ea tenha feito o backup do seu site regularmente. No entanto, \u00e9 preciso testar se \u00e9 poss\u00edvel restaurar esses arquivos de backup sem problemas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se algo der errado com a nova vers\u00e3o do seu site, voc\u00ea precisa saber que pode reverter rapidamente para a vers\u00e3o anterior sem problemas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nosso <a href=\"https:\/\/memberpress.com\/pt\/best-backup-plugins-for-your-wordpress-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guia dos melhores plug-ins de backup do WordPress<\/a> pode ajud\u00e1-lo a encontrar a solu\u00e7\u00e3o certa para seu site de associa\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Members_In_the_Loop\"><\/span>Mantenha seus membros informados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de iniciar a reformula\u00e7\u00e3o do seu site de associa\u00e7\u00e3o, voc\u00ea deve fazer todo o poss\u00edvel para informar ao seu p\u00fablico e aos membros o que esperar. Considere a possibilidade de enviar uma mensagem aos assinantes de seu boletim informativo por e-mail e colocar um aviso em seu site ou na \u00e1rea de membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m deve pensar em colocar um <em>Em breve <\/em>ou <em>em manuten\u00e7\u00e3o<\/em> enquanto estiver reformulando seu site. Se voc\u00ea estiver usando o WordPress, <a href=\"https:\/\/winningwp.com\/best-maintenance-mode-and-coming-soon-plugins-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Existem alguns plug-ins de modo de manuten\u00e7\u00e3o<\/a> que podem ajudar com isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra coisa a se pensar \u00e9 convocar alguns de seus membros para ajudar a testar e fornecer feedback sobre o novo design, antes ou depois do lan\u00e7amento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-Redesign_Testing\"><\/span>Testes p\u00f3s-reprojeto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea deva testar a nova vers\u00e3o do seu site antes de lan\u00e7\u00e1-lo, tamb\u00e9m deve realizar testes rigorosos depois que ele entrar no ar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de testar a experi\u00eancia do usu\u00e1rio e certificar-se de que tudo est\u00e1 funcionando como deveria, voc\u00ea deve analisar os dados coletados por um servi\u00e7o como o Google Analytics para monitorar as principais m\u00e9tricas, como tempo no site, taxa de rejei\u00e7\u00e3o e taxas de convers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu novo site pode ter uma \u00f3tima apar\u00eancia. Mas, se ele n\u00e3o estiver repercutindo no seu p\u00fablico-alvo ou n\u00e3o estiver funcionando t\u00e3o bem quanto o site antigo, voc\u00ea precisar\u00e1 agir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em alguns casos, a reformula\u00e7\u00e3o pode ser t\u00e3o ruim que voc\u00ea ter\u00e1 de voltar ao site anterior. No entanto, \u00e9 mais prov\u00e1vel que voc\u00ea precise fazer alguns ajustes depois que ele for lan\u00e7ado, com base no feedback dos usu\u00e1rios e nos dados dos seus testes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Stop_Monitoring\"><\/span>N\u00e3o pare de monitorar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois que o novo site estiver no ar e voc\u00ea tiver implementado as altera\u00e7\u00f5es necess\u00e1rias, dever\u00e1 continuar a monitorar seu site de associa\u00e7\u00e3o. H\u00e1 muitas ferramentas que voc\u00ea pode usar para <a href=\"https:\/\/memberpress.com\/pt\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitorar o desempenho de seu site de associa\u00e7\u00e3o<\/a>incluindo o tempo de carregamento e a capacidade de lidar com v\u00e1rios visitantes ao mesmo tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reformular seu site de associa\u00e7\u00e3o pode ser divertido e empolgante. No entanto, pode ser um processo arriscado se voc\u00ea n\u00e3o planejar suficientemente o projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o teste n\u00e3o seja t\u00e3o divertido quanto trabalhar nos aspectos de design de uma atualiza\u00e7\u00e3o de site, ele \u00e9 igualmente importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, antes de come\u00e7ar, certifique-se de ter um plano realista e alguns dados de antes e depois para ajud\u00e1-lo a avaliar a efic\u00e1cia do redesenho. Al\u00e9m disso, n\u00e3o se esque\u00e7a de ler nosso <a href=\"https:\/\/memberpress.com\/pt\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de verifica\u00e7\u00e3o para o lan\u00e7amento de novos sites de associa\u00e7\u00e3o<\/a> para obter algumas dicas sobre como criar seu novo site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem alguma d\u00favida sobre a reformula\u00e7\u00e3o de seu site de associa\u00e7\u00e3o? Em caso afirmativo, informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re thinking about redesigning your membership site, this site redesign checklist will help you prepare and successfully complete the project. As web design trends come and go, it\u2019s important to keep the design of your membership site up to date. 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