{"id":18321,"date":"2019-07-01T15:35:26","date_gmt":"2019-07-01T21:35:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=18321"},"modified":"2026-03-02T12:22:40","modified_gmt":"2026-03-02T17:22:40","slug":"how-to-create-an-engaging-newsletter-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/","title":{"rendered":"Como criar um boletim informativo que seus membros realmente ler\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pesquisas mostram que a taxa m\u00e9dia de abertura de boletins informativos por e-mail \u00e9 de aproximadamente 20%. Mas isso n\u00e3o significa que 20% sejam realmente lidos. A taxa m\u00e9dia de cliques \u00e9 de apenas 2-5%. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a826efa8f411\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a826efa8f411\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#Journalism_Rules_of_Thumb\" >Regras b\u00e1sicas de jornalismo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#1_Proximity\" >1. Proximidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#2_Timeliness\" >2. Pontualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#3_Impact\" >3. Impacto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#4_Prominence\" >4. Destaque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#5_Conflict\" >5. Conflito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#6_Human_Interest\" >6. Interesse humano<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-an-engaging-newsletter-for-your-membership-site\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Os boletins informativos podem ser sonolentos e irrelevantes. Como resultado, muitas vezes eles ficam intocados ou inacabados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, se for bem feito, um boletim informativo \u00e9 uma \u00f3tima oportunidade de criar conex\u00f5es cont\u00ednuas com os usu\u00e1rios. \u00c9 uma maneira de manter seus assinantes informados e voltando para receber mais. E \u00e9 mais barato do que muitos <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"outros m\u00e9todos de marketing\">outros m\u00e9todos de marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como criar um boletim informativo por e-mail que seus assinantes realmente queiram ler? O que far\u00e1 com que o seu se destaque dos outros? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coincidentemente, muitos dos mesmos princ\u00edpios que discutimos em nossa recente postagem sobre como escrever e-mails de boas-vindas matadores se aplicam \u00e0 cria\u00e7\u00e3o de um boletim informativo envolvente. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_620eb2351ed19\" href=\"https:\/\/memberpress.com\/pt\/how-to-write-a-killer-welcome-email\/\"  target=\"_blank\" class=\"button button-blue center\">READ >> How to Write a Killer Welcome Email<\/a>\n<\/div>\n\n\n\n\n<ol class=\"wp-block-list\"><li>Crie uma linha de assunto direta e interessante.<\/li><li>Mantenha o corpo do e-mail simples e envolvente.<\/li><li>Ofere\u00e7a incentivos e benef\u00edcios. (Em um boletim informativo, o principal benef\u00edcio \u00e9 o conhecimento, mas voc\u00ea tamb\u00e9m pode adicionar uma chamada para a\u00e7\u00e3o, como um download gratuito ou um convite para se inscrever em uma plataforma social).<\/li><li>Use imagens.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isso, os boletins informativos s\u00e3o um pouco diferentes dos e-mails de boas-vindas. H\u00e1 certos elementos que voc\u00ea deve incluir, como:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Atualiza\u00e7\u00f5es recentes<\/li><li>Promo\u00e7\u00f5es<\/li><li>Artigos de blog relevantes<\/li><li>Outras informa\u00e7\u00f5es que interessar\u00e3o aos seus assinantes <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">E isso levanta a quest\u00e3o: O que<em> \u00e9 <\/em>interessante para os assinantes?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"journalism-rules-of-thumb\"><span class=\"ez-toc-section\" id=\"Journalism_Rules_of_Thumb\"><\/span>Regras b\u00e1sicas de jornalismo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como regra geral, voc\u00ea pode ter em mente este velho ditado jornal\u00edstico: \"Um cachorro mordendo um homem n\u00e3o \u00e9 not\u00edcia. Um homem mordendo um cachorro \u00e9 not\u00edcia\". <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 engra\u00e7ado, mas diz muito se voc\u00ea pensar sobre isso!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 tamb\u00e9m seis princ\u00edpios pr\u00e1ticos de jornalismo que podem ajud\u00e1-lo a criar um conte\u00fado de boletim informativo que interessar\u00e1 aos seus leitores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-proximity\"><span class=\"ez-toc-section\" id=\"1_Proximity\"><\/span>1. <strong>Proximidade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mantenha os assinantes atualizados sobre o que est\u00e1 acontecendo em sua esfera. Se estiver acontecendo na China, pode n\u00e3o ser t\u00e3o interessante quanto se estiver acontecendo a vinte milhas de sua casa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But also keep \u201cvirtual proximity\u201d in mind. For example, updates to your site are happening right on the screen they\u2019re holding in their hands. It doesn't get much more local than that!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-timeliness\"><span class=\"ez-toc-section\" id=\"2_Timeliness\"><\/span>2. <strong>Pontualidade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Envie seus boletins informativos em um cronograma regular. Algo que aconteceu h\u00e1 um ano provavelmente n\u00e3o \u00e9 oportuno (embora possa ser em alguns casos). Considere uma programa\u00e7\u00e3o semanal ou mensal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, se algo importante acontecer, informe seus assinantes imediatamente. N\u00e3o h\u00e1 problema em enviar not\u00edcias rapidamente por uma quest\u00e3o de pontualidade. No entanto, tenha cuidado. Uma atualiza\u00e7\u00e3o no visual do seu site n\u00e3o \u00e9 um assunto urgente. Um grande problema de rela\u00e7\u00f5es p\u00fablicas, com certeza, \u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-impact\"><span class=\"ez-toc-section\" id=\"3_Impact\"><\/span>3. <strong>Impacto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use conte\u00fado que afete diretamente seus assinantes. Por exemplo, uma nova atualiza\u00e7\u00e3o do seu site ou uma mudan\u00e7a no fluxo de usu\u00e1rios certamente ser\u00e1 importante para eles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que talvez voc\u00ea mesmo tenha que adicionar o impacto. Por exemplo, digamos que voc\u00ea acabou de atingir um milh\u00e3o de assinantes. Isso \u00e9 fant\u00e1stico, mas por que seus leitores deveriam se importar? Agora, se voc\u00ea acabou de atingir um milh\u00e3o de assinantes e est\u00e1 comemorando com <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"realizando um grande sorteio\">realizando um grande sorteio<\/a>Isso \u00e9 impactante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-prominence\"><span class=\"ez-toc-section\" id=\"4_Prominence\"><\/span>4. <strong>Destaque<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 pessoas, movimentos ou outras empresas importantes associadas ao seu site? Sua empresa ganhou um pr\u00eamio recentemente? Recebeu uma men\u00e7\u00e3o em uma publica\u00e7\u00e3o de blog com autoridade de dom\u00ednio muito alta? Esse tipo de destaque pode aumentar o poder de chamar a aten\u00e7\u00e3o para o seu boletim informativo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-conflict\"><span class=\"ez-toc-section\" id=\"5_Conflict\"><\/span><strong>5. Conflito<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenha cuidado com essa quest\u00e3o. A menos que seu site de associa\u00e7\u00e3o seja abertamente pol\u00edtico, envolver-se em conflitos pol\u00edticos ou sociais pode causar mais danos do que benef\u00edcios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas se o conflito for apropriado para sua plataforma, ele pode ser um grande atrativo para os leitores. Experimente incluir uma pesquisa de opini\u00e3o sobre um t\u00f3pico importante em seu boletim informativo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-human-interest\"><span class=\"ez-toc-section\" id=\"6_Human_Interest\"><\/span><strong>6. Interesse humano<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the whole \u201cman bites dog\u201d thing comes in. If it\u2019s weird, sweet, or sad, it's got human-interest potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bons exemplos incluem conte\u00fado sobre:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sua empresa ajudando algu\u00e9m em necessidade<\/li><li>Hist\u00f3rias de clientes (por exemplo, uma jornada de perda de peso)<\/li><li>Iniciativas ecol\u00f3gicas que sua empresa est\u00e1 adotando<\/li><li>Informa\u00e7\u00f5es estranhas ou peculiares<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com uma taxa m\u00e9dia de abertura de 20% (e uma taxa de cliques ainda menor), criar um boletim informativo envolvente pode parecer uma tarefa assustadora. Mas voc\u00ea pode fazer isso! Basta manter nossas dicas em mente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se dos seis princ\u00edpios do jornalismo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Proximidade<\/li><li>Pontualidade<\/li><li>Impacto<\/li><li>Destaque<\/li><li>Conflito<\/li><li>Interesse humano<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o se esque\u00e7a de usar imagens, de incluir uma linha de assunto atraente e de sempre incluir uma chamada para a\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea obteve sucesso na cria\u00e7\u00e3o de boletins informativos? Voc\u00ea tem alguma d\u00favida sobre como criar newsletters excelentes? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou desta postagem, n\u00e3o deixe de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> para a direita!<br><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Um boletim informativo \u00e9 uma oportunidade de criar conex\u00f5es cont\u00ednuas com os usu\u00e1rios. \u00c9 uma maneira de se comunicar com todos e manter os assinantes informados sobre o seu site.<\/p>","protected":false},"author":21697,"featured_media":18382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231,94],"tags":[169,510,509],"class_list":["post-18321","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","category-marketing","tag-email-marketing","tag-journalism","tag-newsletter","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A 2012 survey indicated that the average click-through rate for email newsletters is about 20 percent. 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