{"id":18458,"date":"2019-07-31T10:05:23","date_gmt":"2019-07-31T16:05:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=18458"},"modified":"2019-07-31T10:05:25","modified_gmt":"2019-07-31T16:05:25","slug":"membership-site-content-which-content-should-be-paid-or-free","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","title":{"rendered":"Conte\u00fado do site de associa\u00e7\u00e3o: Qual conte\u00fado deve ser pago ou gratuito?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Colocar todo o seu conte\u00fado na \u00e1rea somente para membros do seu site pode parecer a escolha \u00f3bvia quando se tenta decidir se o conte\u00fado deve ser pago ou gratuito. Afinal de contas, se a \u00fanica maneira de as pessoas acessarem seu conte\u00fado \u00e9 se inscrevendo, essa abordagem certamente aumentar\u00e1 sua base de usu\u00e1rios, certo?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad321d8c7721\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad321d8c7721\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\" >Benef\u00edcios de publicar conte\u00fado gratuito em seu site de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Membership_Site\" >Use conte\u00fado gratuito para promover seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Publish_Free_Content_Offsite\" >Publique conte\u00fado gratuito fora do site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Paid_Content\" >Use conte\u00fado gratuito para promover seu conte\u00fado pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Reserve_Interactive_Content_for_Your_Members\" >Reserve conte\u00fado interativo para seus membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#How_Valuable_is_Your_Content\" >Qual \u00e9 o valor de seu conte\u00fado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Make_Paid_Content_Free\" >Torne o conte\u00fado pago gratuito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Essential_Free_Membership_Site_Content\" >Conte\u00fado essencial do site de associa\u00e7\u00e3o gratuito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Infelizmente, n\u00e3o \u00e9 t\u00e3o simples assim e, para que seu site de associa\u00e7\u00e3o seja bem-sucedido, voc\u00ea precisar\u00e1 publicar uma mistura de conte\u00fado gratuito e pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, forneceremos as informa\u00e7\u00f5es que o ajudar\u00e3o a decidir qual conte\u00fado deve ser pago ou gratuito em seu site de associa\u00e7\u00e3o. Tamb\u00e9m analisaremos alguns dos diferentes tipos de conte\u00fado que voc\u00ea pode produzir para promover e aumentar seu site de associa\u00e7\u00e3o e se esse conte\u00fado deve estar dispon\u00edvel gratuitamente ou ser reservado para os membros pagantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\"><\/span>Benef\u00edcios de publicar conte\u00fado gratuito em seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de darmos algumas ideias sobre como voc\u00ea pode decidir se um conte\u00fado de site de associa\u00e7\u00e3o deve ser pago ou gratuito, vamos dar uma r\u00e1pida olhada em por que voc\u00ea deve publicar conte\u00fado dispon\u00edvel gratuitamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Membership_Site\"><\/span>Use conte\u00fado gratuito para promover seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A menos que voc\u00ea j\u00e1 tenha um grande p\u00fablico, talvez um grupo de seguidores nas m\u00eddias sociais, um grupo de f\u00e3s de seus outros projetos ou conex\u00f5es com aqueles que trabalham no mesmo setor que voc\u00ea, ser\u00e1 necess\u00e1rio encontrar uma maneira de chamar a aten\u00e7\u00e3o do p\u00fablico-alvo para o seu programa de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, voc\u00ea n\u00e3o precisa mais depender da veicula\u00e7\u00e3o de an\u00fancios na televis\u00e3o ou em outdoors. Em vez disso, voc\u00ea pode publicar conte\u00fado on-line, geralmente de gra\u00e7a, para divulgar seu nome e come\u00e7ar a criar um p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das maneiras mais r\u00e1pidas de come\u00e7ar \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/why-your-membership-site-needs-a-blog\/\">adicionar um blog ao seu site de associa\u00e7\u00e3o<\/a> e aproveite o poder do marketing de conte\u00fado. Ao publicar postagens de blog que abordem os t\u00f3picos de interesse do seu p\u00fablico-alvo, seu website conter\u00e1 o conte\u00fado que os membros em potencial pesquisar\u00e3o na Internet. Isso cria uma oportunidade para que seu site seja encontrado na pr\u00f3xima vez que essas pessoas usarem o Google para encontrar uma solu\u00e7\u00e3o para seus problemas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois que seu conte\u00fado for encontrado pelo p\u00fablico-alvo, seja por meio de uma pesquisa no Google ou de um compartilhamento nas m\u00eddias sociais, seu blog poder\u00e1 ser usado para demonstrar sua experi\u00eancia na \u00e1rea escolhida. Se tudo correr conforme o planejado, essa abordagem dever\u00e1 ajud\u00e1-lo a transformar alguns desses <a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">visitantes gratuitos em usu\u00e1rios pagantes<\/a> de seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Free_Content_Offsite\"><\/span>Publique conte\u00fado gratuito fora do site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nos primeiros dias, antes que seu p\u00fablico se desenvolva e seu blog ganhe for\u00e7a, voc\u00ea deve considerar a publica\u00e7\u00e3o de conte\u00fado gratuito fora do seu site. Uma abordagem \u00e9 perguntar a outros sites do seu nicho ou setor se voc\u00ea pode publicar um artigo nos blogs deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de acordo beneficia o propriet\u00e1rio do blog, pois ele obt\u00e9m conte\u00fado gratuito para seu site, enquanto voc\u00ea obt\u00e9m exposi\u00e7\u00e3o para seu p\u00fablico-alvo. Em geral, voc\u00ea poder\u00e1 adicionar pelo menos um link \u00e0 publica\u00e7\u00e3o do blog ou ao perfil do autor que direcione para o site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea conseguir garantir uma oportunidade de guest posting, o conte\u00fado que fornecer dever\u00e1 ser um dos seus melhores. O tamanho do p\u00fablico-alvo do blog para o qual voc\u00ea est\u00e1 contribuindo pode determinar o grau de esfor\u00e7o que voc\u00ea dedicar\u00e1 ao artigo. No entanto, mesmo que esteja publicando uma postagem em um blog com poucos seguidores, voc\u00ea deve garantir que o conte\u00fado seja de alta qualidade e demonstre sua experi\u00eancia. Esse \u00e9 um exemplo de quando vale a pena disponibilizar seu melhor conte\u00fado gratuitamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Paid_Content\"><\/span>Use conte\u00fado gratuito para promover seu conte\u00fado pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas vezes, se voc\u00ea estiver abordando um t\u00f3pico ou resolvendo um problema em seu site de associa\u00e7\u00e3o, poder\u00e1 usar conte\u00fado dispon\u00edvel gratuitamente para promover um conte\u00fado pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se o seu site de associa\u00e7\u00e3o contiver um tutorial detalhado sobre como fazer algo, talvez incluindo v\u00eddeos, PDFs para download e instru\u00e7\u00f5es detalhadas em texto, voc\u00ea poder\u00e1 criar um esbo\u00e7o b\u00e1sico do processo e public\u00e1-lo gratuitamente em seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua postagem de blog dispon\u00edvel gratuitamente, que aborda como criar um site WordPress em sete etapas, por exemplo, demonstraria ao seu p\u00fablico-alvo que voc\u00ea entende a situa\u00e7\u00e3o dele. Tamb\u00e9m mostraria que voc\u00ea tem uma solu\u00e7\u00e3o para o problema dele. Embora o artigo descreva as etapas em um n\u00edvel elevado, ele terminaria com um link para o seu conte\u00fado de associa\u00e7\u00e3o e o tutorial detalhado sobre a cria\u00e7\u00e3o de um site WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um bom exemplo dessa abordagem em a\u00e7\u00e3o \u00e9 o seguinte <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guia dispon\u00edvel gratuitamente para iniciar um podcast<\/a>, que inclui links para o curso pago de podcasting do autor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar essa abordagem - de criar conte\u00fado dispon\u00edvel gratuitamente que analisa um problema em um n\u00edvel elevado e, ao mesmo tempo, usar esse conte\u00fado para promover suas solu\u00e7\u00f5es detalhadas para esse problema - para decidir se o conte\u00fado do seu site de associa\u00e7\u00e3o deve ser gratuito ou pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o conte\u00fado fornecer um breve esbo\u00e7o de uma solu\u00e7\u00e3o, talvez deva ser gratuito, mas se for muito aprofundado, cobrindo todo o processo, talvez seja um conte\u00fado que as pessoas estejam dispostas a pagar para acessar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reserve_Interactive_Content_for_Your_Members\"><\/span>Reserve conte\u00fado interativo para seus membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 uma expectativa na Internet de que o conte\u00fado baseado em texto deve estar dispon\u00edvel gratuitamente. \u00c9 claro que, desde que ofere\u00e7a valor real ao seu p\u00fablico, voc\u00ea pode criar um site de associa\u00e7\u00e3o que consista apenas em conte\u00fado escrito. Entretanto, h\u00e1 outros tipos de conte\u00fado pelos quais as pessoas est\u00e3o mais dispostas a pagar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo s\u00e3o os componentes que permitem que seus membros interajam entre si e tamb\u00e9m com voc\u00ea por meio do site. Isso pode ser feito adicionando um <a href=\"https:\/\/memberpress.com\/pt\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">f\u00f3rum de discuss\u00e3o em seu site de associa\u00e7\u00e3o<\/a>\u00a0ou usando um plug-in como <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> para adicionar recursos de rede social ao seu site WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como esse tipo de conte\u00fado ou elemento do site costuma ser considerado mais valioso do que o conte\u00fado baseado em texto, provavelmente voc\u00ea vai querer disponibiliz\u00e1-lo apenas para seus membros pagantes. N\u00e3o s\u00f3 eles provavelmente estar\u00e3o mais dispostos a pagar pelo acesso a ele, mas esse tipo de recurso pode exigir mais tempo para ser criado e gerenciado do que conte\u00fados menos interativos, o que faz com que voc\u00ea queira receber uma remunera\u00e7\u00e3o pela sua implementa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Valuable_is_Your_Content\"><\/span>Qual \u00e9 o valor de seu conte\u00fado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se a sua solu\u00e7\u00e3o para um problema que os membros est\u00e3o enfrentando os ajudar\u00e1 a economizar tempo e dinheiro, ou a melhorar a vida deles de alguma outra forma, esse \u00e9 um bom sinal de que o conte\u00fado deve ser pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez voc\u00ea seja qualificado e credenciado para compartilhar conselhos financeiros, o que poderia fazer com que seus membros economizassem dinheiro. Talvez voc\u00ea seja um personal trainer que possa melhorar a sa\u00fade do seu p\u00fablico. Como alternativa, voc\u00ea pode ser um professor que as pessoas pagam por sess\u00f5es individuais off-line para ajud\u00e1-las a passar em um teste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se houver um benef\u00edcio tang\u00edvel que seu p\u00fablico-alvo receber\u00e1 do seu conte\u00fado, \u00e9 muito prov\u00e1vel que o que voc\u00ea est\u00e1 publicando seja algo que possa ser disponibilizado aos seus membros pagantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Paid_Content_Free\"><\/span>Torne o conte\u00fado pago gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de decidir se um conte\u00fado deve ser gratuito ou pago, sua opini\u00e3o pode mudar com o tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode criar um conte\u00fado que cubra uma t\u00e1tica ou estrat\u00e9gia sobre a qual ningu\u00e9m mais est\u00e1 falando. Uma ideia exclusiva que n\u00e3o est\u00e1 dispon\u00edvel em nenhum outro lugar \u00e9 um exemplo perfeito de conte\u00fado que voc\u00ea deve disponibilizar apenas para os membros pagantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, se uma ideia que antes era original come\u00e7ar a ser mais amplamente comentada, talvez seja hora de disponibilizar gratuitamente seu conte\u00fado sobre esse t\u00f3pico. A publica\u00e7\u00e3o p\u00fablica desse conte\u00fado n\u00e3o apenas demonstrar\u00e1 seu conhecimento sobre o assunto para novos membros em potencial, mas tamb\u00e9m aumentar\u00e1 as chances de seu website ser encontrado quando as pessoas estiverem procurando informa\u00e7\u00f5es sobre esse assunto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso em mente, pode ser \u00fatil avaliar seu conte\u00fado exclusivo para membros e verificar se algum deles deve ser alterado de conte\u00fado pago para gratuito. Isso n\u00e3o s\u00f3 pode ajudar a preencher seu site com conte\u00fado gratuito valioso, mas tamb\u00e9m pode ajudar a <a href=\"https:\/\/memberpress.com\/pt\/how-to-declutter-your-wordpress-website\/\">Organize sua \u00e1rea exclusiva para membros<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Free_Membership_Site_Content\"><\/span>Conte\u00fado essencial do site de associa\u00e7\u00e3o gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que voc\u00ea j\u00e1 tenha um grande p\u00fablico ou que seu site de associa\u00e7\u00e3o tenha usu\u00e1rios pagantes suficientes para garantir sua lucratividade, ainda h\u00e1 algum conte\u00fado que deve estar dispon\u00edvel gratuitamente em seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 mencionamos um blog, mas mesmo que voc\u00ea n\u00e3o o esteja usando para fins de marketing de conte\u00fado, ainda \u00e9 uma boa ideia usar um blog para manter os membros existentes atualizados com os \u00faltimos desenvolvimentos do seu site de associa\u00e7\u00e3o, como a adi\u00e7\u00e3o de novos conte\u00fados \u00e0 sua \u00e1rea exclusiva para membros, detalhes de lan\u00e7amentos de novos produtos ou qualquer outra not\u00edcia que voc\u00ea considere relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criando um <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">Perguntas frequentes ou base de conhecimento para seu site de associa\u00e7\u00e3o<\/a> e disponibilizar todo ele, ou partes dele, gratuitamente tem seus benef\u00edcios. Por exemplo, a publica\u00e7\u00e3o de respostas \u00e0s perguntas comuns que os membros existentes ou potenciais fazem com frequ\u00eancia pode reduzir o n\u00famero de e-mails de suporte que voc\u00ea recebe. Voc\u00ea tamb\u00e9m pode usar a base de conhecimento para publicar instru\u00e7\u00f5es sobre como usar seu site de associa\u00e7\u00e3o,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, n\u00e3o existe uma resposta \u00fanica para saber se o conte\u00fado do seu site de associa\u00e7\u00e3o deve ser gratuito ou pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 tem um grande p\u00fablico, seu site recebe muito tr\u00e1fego ou tem mais membros do que pode suportar, ent\u00e3o h\u00e1 pouco incentivo para publicar conte\u00fado dispon\u00edvel gratuitamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, para a maioria das pessoas, o conte\u00fado gratuito \u00e9 necess\u00e1rio para que o site de associa\u00e7\u00e3o cres\u00e7a at\u00e9 o ponto desejado. Se esse conte\u00fado \u00e9 publicado em seu site como posts de blog, enviado a outros sites para divulgar seu nome ou carregado em outras plataformas, como YouTube ou Facebook, depende de sua situa\u00e7\u00e3o e de seus objetivos atuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para complicar ainda mais as coisas, alguns conte\u00fados, como resumos ou vis\u00f5es gerais de alto n\u00edvel, provavelmente n\u00e3o s\u00e3o algo pelo qual seu p\u00fablico-alvo estaria disposto a pagar e deveriam ser disponibilizados gratuitamente. H\u00e1 tamb\u00e9m o conte\u00fado que consome muito tempo, como <a href=\"https:\/\/memberpress.com\/pt\/making-your-membership-site-more-interactive\/\">elementos interativos, como question\u00e1rios<\/a> e f\u00f3runs de discuss\u00e3o que exigem alguma compensa\u00e7\u00e3o pela produ\u00e7\u00e3o e gerenciamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como regra geral, analise um conte\u00fado e tente estabelecer se ele oferece valor real ao seu p\u00fablico-alvo e determine se ele ajudar\u00e1 a economizar tempo, dinheiro ou esfor\u00e7o. Se for o caso, h\u00e1 uma boa chance de que ele possa ser publicado como conte\u00fado pago em seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Como voc\u00ea tem decidido se o conte\u00fado do seu site de associa\u00e7\u00e3o deve ser gratuito ou pago?  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20:40:02","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:00","updated":"2026-09-28 18:46:14","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tMembership Site Content: Which Content Should Be Paid or Free?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt\/"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"Membership Site Content: 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