{"id":18458,"date":"2019-07-31T10:05:23","date_gmt":"2019-07-31T16:05:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=18458"},"modified":"2019-07-31T10:05:25","modified_gmt":"2019-07-31T16:05:25","slug":"membership-site-content-which-content-should-be-paid-or-free","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","title":{"rendered":"Conte\u00fado do site de associa\u00e7\u00e3o: Qual conte\u00fado deve ser pago ou gratuito?"},"content":{"rendered":"<p>Colocar todo o seu conte\u00fado na \u00e1rea somente para membros do seu site pode parecer a escolha \u00f3bvia quando se tenta decidir se o conte\u00fado deve ser pago ou gratuito. Afinal de contas, se a \u00fanica maneira de as pessoas acessarem seu conte\u00fado \u00e9 se inscrevendo, essa abordagem certamente aumentar\u00e1 sua base de usu\u00e1rios, certo?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69df1b6c88125\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df1b6c88125\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\" >Benef\u00edcios de publicar conte\u00fado gratuito em seu site de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Membership_Site\" >Use conte\u00fado gratuito para promover seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Publish_Free_Content_Offsite\" >Publique conte\u00fado gratuito fora do site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Paid_Content\" >Use conte\u00fado gratuito para promover seu conte\u00fado pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Reserve_Interactive_Content_for_Your_Members\" >Reserve conte\u00fado interativo para seus membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#How_Valuable_is_Your_Content\" >Qual \u00e9 o valor de seu conte\u00fado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Make_Paid_Content_Free\" >Torne o conte\u00fado pago gratuito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Essential_Free_Membership_Site_Content\" >Conte\u00fado essencial do site de associa\u00e7\u00e3o gratuito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Infelizmente, n\u00e3o \u00e9 t\u00e3o simples assim e, para que seu site de associa\u00e7\u00e3o seja bem-sucedido, voc\u00ea precisar\u00e1 publicar uma mistura de conte\u00fado gratuito e pago.<\/p>\n\n\n\n<p>Neste artigo, forneceremos as informa\u00e7\u00f5es que o ajudar\u00e3o a decidir qual conte\u00fado deve ser pago ou gratuito em seu site de associa\u00e7\u00e3o. Tamb\u00e9m analisaremos alguns dos diferentes tipos de conte\u00fado que voc\u00ea pode produzir para promover e aumentar seu site de associa\u00e7\u00e3o e se esse conte\u00fado deve estar dispon\u00edvel gratuitamente ou ser reservado para os membros pagantes.<\/p>\n\n\n\n<p>Vamos come\u00e7ar...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\"><\/span>Benef\u00edcios de publicar conte\u00fado gratuito em seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de darmos algumas ideias sobre como voc\u00ea pode decidir se um conte\u00fado de site de associa\u00e7\u00e3o deve ser pago ou gratuito, vamos dar uma r\u00e1pida olhada em por que voc\u00ea deve publicar conte\u00fado dispon\u00edvel gratuitamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Membership_Site\"><\/span>Use conte\u00fado gratuito para promover seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A menos que voc\u00ea j\u00e1 tenha um grande p\u00fablico, talvez um grupo de seguidores nas m\u00eddias sociais, um grupo de f\u00e3s de seus outros projetos ou conex\u00f5es com aqueles que trabalham no mesmo setor que voc\u00ea, ser\u00e1 necess\u00e1rio encontrar uma maneira de chamar a aten\u00e7\u00e3o do p\u00fablico-alvo para o seu programa de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Felizmente, voc\u00ea n\u00e3o precisa mais depender da veicula\u00e7\u00e3o de an\u00fancios na televis\u00e3o ou em outdoors. Em vez disso, voc\u00ea pode publicar conte\u00fado on-line, geralmente de gra\u00e7a, para divulgar seu nome e come\u00e7ar a criar um p\u00fablico.<\/p>\n\n\n\n<p>Uma das maneiras mais r\u00e1pidas de come\u00e7ar \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/why-your-membership-site-needs-a-blog\/\">adicionar um blog ao seu site de associa\u00e7\u00e3o<\/a> e aproveite o poder do marketing de conte\u00fado. Ao publicar postagens de blog que abordem os t\u00f3picos de interesse do seu p\u00fablico-alvo, seu website conter\u00e1 o conte\u00fado que os membros em potencial pesquisar\u00e3o na Internet. Isso cria uma oportunidade para que seu site seja encontrado na pr\u00f3xima vez que essas pessoas usarem o Google para encontrar uma solu\u00e7\u00e3o para seus problemas.<\/p>\n\n\n\n<p>Depois que seu conte\u00fado for encontrado pelo p\u00fablico-alvo, seja por meio de uma pesquisa no Google ou de um compartilhamento nas m\u00eddias sociais, seu blog poder\u00e1 ser usado para demonstrar sua experi\u00eancia na \u00e1rea escolhida. Se tudo correr conforme o planejado, essa abordagem dever\u00e1 ajud\u00e1-lo a transformar alguns desses <a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">visitantes gratuitos em usu\u00e1rios pagantes<\/a> de seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Free_Content_Offsite\"><\/span>Publique conte\u00fado gratuito fora do site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nos primeiros dias, antes que seu p\u00fablico se desenvolva e seu blog ganhe for\u00e7a, voc\u00ea deve considerar a publica\u00e7\u00e3o de conte\u00fado gratuito fora do seu site. Uma abordagem \u00e9 perguntar a outros sites do seu nicho ou setor se voc\u00ea pode publicar um artigo nos blogs deles.<\/p>\n\n\n\n<p>Esse tipo de acordo beneficia o propriet\u00e1rio do blog, pois ele obt\u00e9m conte\u00fado gratuito para seu site, enquanto voc\u00ea obt\u00e9m exposi\u00e7\u00e3o para seu p\u00fablico-alvo. Em geral, voc\u00ea poder\u00e1 adicionar pelo menos um link \u00e0 publica\u00e7\u00e3o do blog ou ao perfil do autor que direcione para o site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Se voc\u00ea conseguir garantir uma oportunidade de guest posting, o conte\u00fado que fornecer dever\u00e1 ser um dos seus melhores. O tamanho do p\u00fablico-alvo do blog para o qual voc\u00ea est\u00e1 contribuindo pode determinar o grau de esfor\u00e7o que voc\u00ea dedicar\u00e1 ao artigo. No entanto, mesmo que esteja publicando uma postagem em um blog com poucos seguidores, voc\u00ea deve garantir que o conte\u00fado seja de alta qualidade e demonstre sua experi\u00eancia. Esse \u00e9 um exemplo de quando vale a pena disponibilizar seu melhor conte\u00fado gratuitamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Paid_Content\"><\/span>Use conte\u00fado gratuito para promover seu conte\u00fado pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Muitas vezes, se voc\u00ea estiver abordando um t\u00f3pico ou resolvendo um problema em seu site de associa\u00e7\u00e3o, poder\u00e1 usar conte\u00fado dispon\u00edvel gratuitamente para promover um conte\u00fado pago.<\/p>\n\n\n\n<p>Por exemplo, se o seu site de associa\u00e7\u00e3o contiver um tutorial detalhado sobre como fazer algo, talvez incluindo v\u00eddeos, PDFs para download e instru\u00e7\u00f5es detalhadas em texto, voc\u00ea poder\u00e1 criar um esbo\u00e7o b\u00e1sico do processo e public\u00e1-lo gratuitamente em seu site.<\/p>\n\n\n\n<p>Sua postagem de blog dispon\u00edvel gratuitamente, que aborda como criar um site WordPress em sete etapas, por exemplo, demonstraria ao seu p\u00fablico-alvo que voc\u00ea entende a situa\u00e7\u00e3o dele. Tamb\u00e9m mostraria que voc\u00ea tem uma solu\u00e7\u00e3o para o problema dele. Embora o artigo descreva as etapas em um n\u00edvel elevado, ele terminaria com um link para o seu conte\u00fado de associa\u00e7\u00e3o e o tutorial detalhado sobre a cria\u00e7\u00e3o de um site WordPress.<\/p>\n\n\n\n<p>Um bom exemplo dessa abordagem em a\u00e7\u00e3o \u00e9 o seguinte <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guia dispon\u00edvel gratuitamente para iniciar um podcast<\/a>que inclui links para o curso pago de podcasting do autor.\u00a0<\/p>\n\n\n\n<p>You can use this approach \u2014 of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem \u2014 to decide whether your membership site content should be free or paid.<\/p>\n\n\n\n<p>Se o conte\u00fado fornecer um breve esbo\u00e7o de uma solu\u00e7\u00e3o, talvez deva ser gratuito, mas se for muito aprofundado, cobrindo todo o processo, talvez seja um conte\u00fado que as pessoas estejam dispostas a pagar para acessar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reserve_Interactive_Content_for_Your_Members\"><\/span>Reserve conte\u00fado interativo para seus membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e1 uma expectativa na Internet de que o conte\u00fado baseado em texto deve estar dispon\u00edvel gratuitamente. \u00c9 claro que, desde que ofere\u00e7a valor real ao seu p\u00fablico, voc\u00ea pode criar um site de associa\u00e7\u00e3o que consista apenas em conte\u00fado escrito. Entretanto, h\u00e1 outros tipos de conte\u00fado pelos quais as pessoas est\u00e3o mais dispostas a pagar.<\/p>\n\n\n\n<p>Um exemplo s\u00e3o os componentes que permitem que seus membros interajam entre si e tamb\u00e9m com voc\u00ea por meio do site. Isso pode ser feito adicionando um <a href=\"https:\/\/memberpress.com\/pt\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">f\u00f3rum de discuss\u00e3o em seu site de associa\u00e7\u00e3o<\/a>\u00a0ou usando um plug-in como <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> para adicionar recursos de rede social ao seu site WordPress.<\/p>\n\n\n\n<p>Como esse tipo de conte\u00fado ou elemento do site \u00e9 geralmente considerado de maior valor do que o conte\u00fado baseado em texto, \u00e9 prov\u00e1vel que voc\u00ea queira disponibiliz\u00e1-lo somente para os membros pagantes. Al\u00e9m de eles provavelmente estarem mais dispostos a pagar pelo acesso, esse tipo de recurso pode consumir mais tempo para ser criado e gerenciado do que o conte\u00fado menos interativo, o que faz com que voc\u00ea queira ser compensado pela implementa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Valuable_is_Your_Content\"><\/span>Qual \u00e9 o valor de seu conte\u00fado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se a sua solu\u00e7\u00e3o para um problema que os membros est\u00e3o enfrentando os ajudar\u00e1 a economizar tempo e dinheiro, ou a melhorar a vida deles de alguma outra forma, esse \u00e9 um bom sinal de que o conte\u00fado deve ser pago.<\/p>\n\n\n\n<p>Talvez voc\u00ea seja qualificado e credenciado para compartilhar conselhos financeiros, o que poderia fazer com que seus membros economizassem dinheiro. Talvez voc\u00ea seja um personal trainer que possa melhorar a sa\u00fade do seu p\u00fablico. Como alternativa, voc\u00ea pode ser um professor que as pessoas pagam por sess\u00f5es individuais off-line para ajud\u00e1-las a passar em um teste.<\/p>\n\n\n\n<p>Se houver um benef\u00edcio tang\u00edvel que seu p\u00fablico-alvo receber\u00e1 do seu conte\u00fado, \u00e9 muito prov\u00e1vel que o que voc\u00ea est\u00e1 publicando seja algo que possa ser disponibilizado aos seus membros pagantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Paid_Content_Free\"><\/span>Torne o conte\u00fado pago gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando se trata de decidir se um conte\u00fado deve ser gratuito ou pago, sua opini\u00e3o pode mudar com o tempo.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode criar um conte\u00fado que cubra uma t\u00e1tica ou estrat\u00e9gia sobre a qual ningu\u00e9m mais est\u00e1 falando. Uma ideia exclusiva que n\u00e3o est\u00e1 dispon\u00edvel em nenhum outro lugar \u00e9 um exemplo perfeito de conte\u00fado que voc\u00ea deve disponibilizar apenas para os membros pagantes.<\/p>\n\n\n\n<p>No entanto, se uma ideia que antes era original come\u00e7ar a ser mais amplamente comentada, talvez seja hora de disponibilizar gratuitamente seu conte\u00fado sobre esse t\u00f3pico. A publica\u00e7\u00e3o p\u00fablica desse conte\u00fado n\u00e3o apenas demonstrar\u00e1 seu conhecimento sobre o assunto para novos membros em potencial, mas tamb\u00e9m aumentar\u00e1 as chances de seu website ser encontrado quando as pessoas estiverem procurando informa\u00e7\u00f5es sobre esse assunto.<\/p>\n\n\n\n<p>Com isso em mente, pode ser \u00fatil avaliar seu conte\u00fado exclusivo para membros e verificar se algum deles deve ser alterado de conte\u00fado pago para gratuito. Isso n\u00e3o s\u00f3 pode ajudar a preencher seu site com conte\u00fado gratuito valioso, mas tamb\u00e9m pode ajudar a <a href=\"https:\/\/memberpress.com\/pt\/how-to-declutter-your-wordpress-website\/\">Organize sua \u00e1rea exclusiva para membros<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Free_Membership_Site_Content\"><\/span>Conte\u00fado essencial do site de associa\u00e7\u00e3o gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mesmo que voc\u00ea j\u00e1 tenha um grande p\u00fablico ou que seu site de associa\u00e7\u00e3o tenha usu\u00e1rios pagantes suficientes para garantir sua lucratividade, ainda h\u00e1 algum conte\u00fado que deve estar dispon\u00edvel gratuitamente em seu site.<\/p>\n\n\n\n<p>J\u00e1 mencionamos um blog, mas mesmo que voc\u00ea n\u00e3o o esteja usando para fins de marketing de conte\u00fado, ainda \u00e9 uma boa ideia usar um blog para manter os membros existentes atualizados com os \u00faltimos desenvolvimentos do seu site de associa\u00e7\u00e3o, como a adi\u00e7\u00e3o de novos conte\u00fados \u00e0 sua \u00e1rea exclusiva para membros, detalhes de lan\u00e7amentos de novos produtos ou qualquer outra not\u00edcia que voc\u00ea considere relevante.<\/p>\n\n\n\n<p>Criando um <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">Perguntas frequentes ou base de conhecimento para seu site de associa\u00e7\u00e3o<\/a> e disponibilizar todo ele, ou partes dele, gratuitamente tem seus benef\u00edcios. Por exemplo, a publica\u00e7\u00e3o de respostas \u00e0s perguntas comuns que os membros existentes ou potenciais fazem com frequ\u00eancia pode reduzir o n\u00famero de e-mails de suporte que voc\u00ea recebe. Voc\u00ea tamb\u00e9m pode usar a base de conhecimento para publicar instru\u00e7\u00f5es sobre como usar seu site de associa\u00e7\u00e3o,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como voc\u00ea pode ver, n\u00e3o existe uma resposta \u00fanica para saber se o conte\u00fado do seu site de associa\u00e7\u00e3o deve ser gratuito ou pago.<\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 tem um grande p\u00fablico, seu site recebe muito tr\u00e1fego ou tem mais membros do que pode suportar, ent\u00e3o h\u00e1 pouco incentivo para publicar conte\u00fado dispon\u00edvel gratuitamente.<\/p>\n\n\n\n<p>Entretanto, para a maioria das pessoas, o conte\u00fado gratuito \u00e9 necess\u00e1rio para que o site de associa\u00e7\u00e3o cres\u00e7a at\u00e9 o ponto desejado. Se esse conte\u00fado \u00e9 publicado em seu site como posts de blog, enviado a outros sites para divulgar seu nome ou carregado em outras plataformas, como YouTube ou Facebook, depende de sua situa\u00e7\u00e3o e de seus objetivos atuais.<\/p>\n\n\n\n<p>Para complicar ainda mais as coisas, alguns conte\u00fados, como resumos ou vis\u00f5es gerais de alto n\u00edvel, provavelmente n\u00e3o s\u00e3o algo pelo qual seu p\u00fablico-alvo estaria disposto a pagar e deveriam ser disponibilizados gratuitamente. 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17:58:04","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:00","updated":"2026-03-03 15:06:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMembership Site Content: Which Content Should Be Paid or Free?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"Membership Site Content: Which Content Should Be Paid or Free?","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-content-which-content-should-be-paid-or-free\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?<\/p>","content":[{"type":"text","data":"Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content.<\/p>","content":[{"type":"text","data":"Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin\u2026<\/p>","content":[{"type":"text","data":"Let\u2019s begin\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Benefits of Publishing Free Content on Your Membership Site<\/h2>","content":"Benef\u00edcios de publicar conte\u00fado gratuito em seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content.<\/p>","content":[{"type":"text","data":"Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Membership Site<\/h3>","content":"Use conte\u00fado gratuito para promover seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program.<\/p>","content":[{"type":"text","data":"Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience.<\/p>","content":[{"type":"text","data":"Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem.<\/p>","content":[{"type":"text","data":"One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site.<\/p>","content":[{"type":"text","data":"Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Free Content Offsite<\/h3>","content":"Publique conte\u00fado gratuito fora do site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs.<\/p>","content":[{"type":"text","data":"In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site.<\/p>","content":[{"type":"text","data":"This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available.<\/p>","content":[{"type":"text","data":"If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Paid Content<\/h3>","content":"Use conte\u00fado gratuito para promover seu conte\u00fado pago","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content.<\/p>","content":[{"type":"text","data":"Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website.<\/p>","content":[{"type":"text","data":"For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website.<\/p>","content":[{"type":"text","data":"Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;<\/p>","content":[{"type":"text","data":"One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access.<\/p>","content":[{"type":"text","data":"If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Reserve Interactive Content for Your Members<\/h3>","content":"Reserve conte\u00fado interativo para seus membros","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for.<\/p>","content":[{"type":"text","data":"There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website.<\/p>","content":[{"type":"text","data":"One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing.<\/p>","content":[{"type":"text","data":"As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Valuable is Your Content?<\/h3>","content":"Qual \u00e9 o valor de seu conte\u00fado?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid.<\/p>","content":[{"type":"text","data":"If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test.<\/p>","content":[{"type":"text","data":"Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members.<\/p>","content":[{"type":"text","data":"If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Make Paid Content Free<\/h3>","content":"Torne o conte\u00fado pago gratuito","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time.<\/p>","content":[{"type":"text","data":"When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members.<\/p>","content":[{"type":"text","data":"For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic.<\/p>","content":[{"type":"text","data":"However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>.<\/p>","content":[{"type":"text","data":"With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Essential Free Membership Site Content<\/h3>","content":"Conte\u00fado essencial do site de associa\u00e7\u00e3o gratuito","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website.<\/p>","content":[{"type":"text","data":"Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant.<\/p>","content":[{"type":"text","data":"We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,<\/p>","content":[{"type":"text","data":"Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Final Thoughts<\/h3>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content.<\/p>","content":[{"type":"text","data":"If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals.<\/p>","content":[{"type":"text","data":"However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing.<\/p>","content":[{"type":"text","data":"To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site.<\/p>","content":[{"type":"text","data":"As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> <\/p>","content":[{"type":"text","data":"<em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=18458"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/18458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/18461"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=18458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=18458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=18458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}