{"id":19089,"date":"2019-08-19T11:24:16","date_gmt":"2019-08-19T17:24:16","guid":{"rendered":"https:\/\/memberpress.com\/?p=19089"},"modified":"2019-08-19T11:24:18","modified_gmt":"2019-08-19T17:24:18","slug":"how-to-optimize-your-membership-sites-images-for-speed","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-your-membership-sites-images-for-speed\/","title":{"rendered":"Como otimizar a velocidade das imagens de seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A velocidade do site \u00e9 extremamente importante hoje em dia para seu site de associa\u00e7\u00e3o. O fato de seu site ser capaz de exibir imagens de alta resolu\u00e7\u00e3o rapidamente pode facilmente fazer com que seu site se torne um sucesso ou um fracasso, pois pode determinar se os membros atuais e os clientes em potencial ser\u00e3o pacientes e compreensivos o suficiente para permanecer em seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Felizmente, otimizar as imagens do seu site n\u00e3o precisa ser complicado! Nesta postagem, vamos abordar algumas maneiras de otimizar suas imagens de forma eficaz, para que elas n\u00e3o deixem seu&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/how-to-improve-your-wordpress-membership-sites-speed\/\">velocidade de carregamento das p\u00e1ginas do site de assinaturas.<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Afinal, o que \u00e9 exatamente a otimiza\u00e7\u00e3o de imagens?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A otimiza\u00e7\u00e3o de imagens consiste basicamente no processo de manter o tamanho do arquivo da imagem o menor poss\u00edvel, sem comprometer a qualidade da imagem.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Dicas de otimiza\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>N\u00e3o deixe sua imagem muito grande nem muito pequena<\/strong>l \u2013 N\u00e3o h\u00e1 nada pior do que ter uma imagem no seu site que seja t\u00e3o grande a ponto de diminuir a velocidade de carregamento de TODA a p\u00e1gina, ou t\u00e3o pequena que mal d\u00e1 para enxergar, ou ainda de qualidade p\u00e9ssima. \u00c9 uma boa ideia se certificar de que voc\u00ea conhece as dimens\u00f5es das imagens do seu site para n\u00e3o cometer esse erro.<\/li><li><strong>Adote o Lazy Loading<\/strong> \u2013  Outra t\u00e9cnica para melhorar a velocidade do site \u00e9 o carregamento diferido (lazy loading), um m\u00e9todo que carrega o conte\u00fado que j\u00e1 est\u00e1 na tela, mas adia o carregamento do material que ainda n\u00e3o est\u00e1 vis\u00edvel. Por exemplo, quando voc\u00ea abre a p\u00e1gina inicial do seu site de assinaturas pela primeira vez, o carregamento diferido carregaria as imagens da p\u00e1gina atual, mas n\u00e3o carregaria imediatamente o conte\u00fado que voc\u00ea precisa rolar a tela para baixo para acessar. Existem v\u00e1rios plugins excelentes que voc\u00ea pode adicionar ao seu site do WordPress para conseguir isso.<\/li><li><strong>Foco em PNG e JPEG<\/strong> <strong>Imagens<\/strong> - H\u00e1 dois formatos principais que seu <a href=\"https:\/\/memberpress.com\/pt\/slideshow-image-galleries-tools\/\">fotos<\/a> devem ser PNG e JPEG. O JPEG \u00e9 adequado para imagens com muitas cores diferentes, e o PNG \u00e9 ideal para imagens transparentes ou que n\u00e3o contenham muitos tipos diferentes de cores. Prestar aten\u00e7\u00e3o \u00e0s suas imagens e ao formato em que voc\u00ea as salva ajudar\u00e1 a manter a imagem o mais atraente visualmente poss\u00edvel, sem sacrificar a velocidade. Outro \u00f3timo formato de arquivo a se ter em mente \u00e9 o GIF, que \u00e9 excelente se voc\u00ea quiser adicionar imagens animadas ao seu site ou blog.<\/li><li><strong>Use ferramentas de compacta\u00e7\u00e3o de imagem<\/strong> - Compactar uma imagem significa criar o menor tamanho de arquivo poss\u00edvel sem deixar de ter uma imagem de alta qualidade, o que faz com que a imagem ocupe menos espa\u00e7o do que a imagem original. Existem v\u00e1rios plug-ins excelentes para WordPress que o ajudar\u00e3o a compactar suas imagens com facilidade e efici\u00eancia, ou voc\u00ea pode usar ferramentas fora do WordPress, como o Adobe Photoshop ou o GIMP, para compactar suas fotos tamb\u00e9m. \u00c9 poss\u00edvel compactar demais suas imagens, portanto, verifique a qualidade da imagem antes de public\u00e1-la.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Considera\u00e7\u00f5es finais<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otimizar as imagens do site do seu neg\u00f3cio online \u00e9 algo que ajudar\u00e1 o seu site de assinaturas de v\u00e1rias maneiras. Isso n\u00e3o s\u00f3 contribuir\u00e1 para que o site fique mais r\u00e1pido, como tamb\u00e9m ser\u00e1 um fator significativo <a href=\"https:\/\/memberpress.com\/pt\/3-easy-ways-to-improve-your-seo-ranking\/\">Impulso de SEO<\/a> tamb\u00e9m! Se voc\u00ea ainda n\u00e3o experimentou nenhuma das t\u00e9cnicas mencionadas acima, teste-as para ver como a velocidade do seu site pode melhorar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Se voc\u00ea gostou desta postagem, siga o MemberPress em&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode nos encontrar em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Site speed is extremely important nowadays for your membership site. Your site being able to display high-resolution images quickly can easily make or break your site because it can determine whether or not current members and potential customers will be patient and understanding enough to stay on your membership website. Thankfully, optimizing your site&#8217;s images [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,258,134],"tags":[70,433],"class_list":["post-19089","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-fixes","category-how-to-2","tag-membership-site","tag-site-speed","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your site&#039;s images does not have to be difficult! In this post, we &#039;ll discuss how to effectively optimize your images to boost your page speed.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"image optimization,membership site,site speed\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-your-membership-sites-images-for-speed\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Optimize your Membership Site&#039;s Images for Speed\" \/>\n\t\t<meta property=\"og:description\" content=\"Optimizing your site&#039;s images does not have to be difficult! 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