{"id":19241,"date":"2019-09-05T09:30:31","date_gmt":"2019-09-05T15:30:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=19241"},"modified":"2019-09-30T09:46:20","modified_gmt":"2019-09-30T15:46:20","slug":"sca-and-your-membership-business-the-nitty-gritty","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/sca-and-your-membership-business-the-nitty-gritty\/","title":{"rendered":"A SCA e seu neg\u00f3cio de associa\u00e7\u00e3o: Os detalhes"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> Caso voc\u00ea ainda n\u00e3o saiba, a partir deste m\u00eas, uma nova regulamenta\u00e7\u00e3o para a autentica\u00e7\u00e3o de pagamentos online, chamada \u201cAutentica\u00e7\u00e3o Forte do Cliente\u201d (SCA), entrar\u00e1 em vigor em toda a Europa como parte da Segunda Diretiva de Servi\u00e7os de Pagamento (PSD2).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Se voc\u00ea \u00e9 um comerciante com sede na Europa, seu site de assinaturas dever\u00e1 estar em conformidade com a SCA. O MemberPress oferece suporte \u00e0 SCA na vers\u00e3o 1.6.0, rec\u00e9m-lan\u00e7ada; portanto, se voc\u00ea \u00e9 um de nossos clientes da UE, basta fazer a atualiza\u00e7\u00e3o e estar\u00e1 em conformidade\u2026 automaticamente!<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, detalharemos os destaques dessa nova regulamenta\u00e7\u00e3o, como sua empresa de filia\u00e7\u00e3o ser\u00e1 afetada e como garantir que suas transa\u00e7\u00f5es sejam seguras.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Primeiro, o que \u00e9 exatamente a SCA?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A SCA, ou Autentica\u00e7\u00e3o Forte do Cliente, \u00e9 uma nova regulamenta\u00e7\u00e3o europeia que foi implementada para tornar os pagamentos on-line mais seguros e menos suscet\u00edveis a fraudes. Em 14 de setembro de 2019, quando a regulamenta\u00e7\u00e3o entrar em vigor, se voc\u00ea for um comerciante europeu e estiver vendendo para um cliente europeu, ele ter\u00e1 que passar por uma etapa adicional de autentica\u00e7\u00e3o no processo de finaliza\u00e7\u00e3o da compra no seu site de assinaturas.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Isso afetar\u00e1 todos os sites de associa\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Essa nova regulamenta\u00e7\u00e3o n\u00e3o afetar\u00e1 todos os sites de associa\u00e7\u00e3o.&nbsp;<\/em><\/strong><br>A SCA SOMENTE afetar\u00e1 seu neg\u00f3cio de associa\u00e7\u00e3o se:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Voc\u00ea tem pagamentos on-line \"iniciados pelo cliente\" na Europa.<\/li><li>Se o banco da sua empresa estiver localizado no Espa\u00e7o Econ\u00f4mico Europeu (EEE).<\/li><li>Se o banco\/cart\u00e3o do cliente estiver localizado no EEE.<\/li><li>Se os pagamentos com cart\u00e3o estiverem sendo feitos pela Internet.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Isen\u00e7\u00f5es da SCA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns casos em que a SCA n\u00e3o \u00e9 necess\u00e1ria:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Transa\u00e7\u00f5es iniciadas pelo comerciante<\/strong> - Pagamentos feitos com cart\u00f5es salvos.<\/li><li><strong>Transa\u00e7\u00f5es e assinaturas recorrentes fixas<\/strong> - Desde que o valor do pagamento permane\u00e7a o mesmo (como \u00e9 t\u00edpico em um site de associa\u00e7\u00e3o), as transa\u00e7\u00f5es futuras n\u00e3o precisar\u00e3o de SCA. Se o valor do pagamento for alterado, a autentica\u00e7\u00e3o SCA extra ser\u00e1 necess\u00e1ria.<\/li><li><strong>Transa\u00e7\u00f5es abaixo de \u20ac 30<\/strong> - Fique abaixo de \u20ac 30 e voc\u00ea estar\u00e1 isento, a menos que sejam feitos cinco ou mais pagamentos abaixo de \u20ac 30, ou se um n\u00famero de pagamentos menores totalizar mais de \u20ac 100.<\/li><li><strong>Pagamentos telef\u00f4nicos<\/strong> \u2013 Se voc\u00ea coletar os dados do cart\u00e3o de um cliente por telefone, isso pode constituir uma isen\u00e7\u00e3o da SCA e n\u00e3o exigir\u00e1 autentica\u00e7\u00e3o.<\/li><li><strong>Pagamentos corporativos<\/strong> - Os pagamentos entre duas empresas diretamente est\u00e3o isentos da SCA SOMENTE SE o m\u00e9todo for um m\u00e9todo B2B dedicado, como um sistema de compras corporativas.<\/li><li><strong>Transfer\u00eancias de cr\u00e9dito<\/strong> - Transfer\u00eancias feitas entre uma conta corrente e uma conta poupan\u00e7a no mesmo banco que \u00e9 controlado pela mesma pessoa.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>O processo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea criar uma assinatura UE para UE, o cliente ter\u00e1 que concluir um login 3D Secure 2, que ser\u00e1 implementado este ano.  Isso adiciona uma etapa extra ap\u00f3s o checkout, em que o cliente\/titular do cart\u00e3o ser\u00e1 solicitado pelo banco a fornecer informa\u00e7\u00f5es adicionais para concluir o pagamento. Essa autentica\u00e7\u00e3o pode ser algo como um c\u00f3digo de confirma\u00e7\u00e3o \u00fanico enviado para o telefone ou autentica\u00e7\u00e3o por e-mail). Essa ser\u00e1 a principal forma de autentica\u00e7\u00e3o dos pagamentos on-line com cart\u00e3o e os requisitos da SCA ser\u00e3o atendidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o pagamento de uma assinatura falhar, o gateway enviar\u00e1 um e-mail ao cliente para que ele conclua outra autentica\u00e7\u00e3o segura 3D.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Isso \u00e9 bom ou ruim para as empresas de associa\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, esse processo pode parecer confuso e complicado, mas, no geral, n\u00e3o \u00e9 t\u00e3o ruim quanto pode parecer para sites de assinatura. Em primeiro lugar, se voc\u00ea estiver usando o MemberPress, n\u00e3o precisa fazer nada \u2014 voc\u00ea estar\u00e1 em conformidade com a SCA simplesmente atualizando para a vers\u00e3o 1.6.0 do MemberPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se voc\u00ea estiver preocupado com uma poss\u00edvel queda nas taxas de convers\u00e3o, a boa not\u00edcia \u00e9 que elas tamb\u00e9m n\u00e3o devem ser muito afetadas. Em primeiro lugar, quaisquer assinaturas criadas antes de 14 de setembro de 2019 n\u00e3o ser\u00e3o afetadas de forma alguma. E, nas compras entre pa\u00edses da UE, seus clientes ter\u00e3o apenas que passar por uma etapa adicional, mas, uma vez que a tenham conclu\u00eddo, n\u00e3o precisar\u00e3o repeti-la para cobran\u00e7as recorrentes \u2014 e essa \u00e9 a maior fonte de receita para a maioria dos sites de assinatura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tem mais alguma d\u00favida sobre a SCA? Deixe-nos saber nos coment\u00e1rios abaixo e responderemos a todas as suas perguntas!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t heard, starting this month, a new regulation for authenticating online payments called Strong Customer Authentication, or SCA, will be rolling out across Europe as a part of the Second Payment Services Directive, or PDS2. If you&#8217;re a merchant located in Europe then your membership site will be required to comply with SCA. [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[446,144,134],"tags":[],"class_list":["post-19241","post","type-post","status-publish","format-standard","has-post-thumbnail","category-announcements","category-business","category-how-to-2","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you haven&#039;t heard, starting this month, a new regulation for authenticating online payments called Strong Customer Authentication, or SCA, will be rolling out across Europe as a part of the Second Payment Services Directive, or PDS2. If you&#039;re a merchant located in Europe then your membership site will be required to comply with SCA.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/sca-and-your-membership-business-the-nitty-gritty\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"SCA and your Membership Business: The Nitty Gritty\" \/>\n\t\t<meta property=\"og:description\" content=\"If you haven&#039;t heard, starting this month, a new regulation for authenticating online payments called Strong Customer Authentication, or SCA, will be rolling out across Europe as a part of the Second Payment Services Directive, or PDS2. 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