{"id":19315,"date":"2019-09-19T10:17:29","date_gmt":"2019-09-19T16:17:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=19315"},"modified":"2019-09-19T10:17:31","modified_gmt":"2019-09-19T16:17:31","slug":"creating-a-lead-generation-plan-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/","title":{"rendered":"Como criar um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Os novos membros s\u00e3o a for\u00e7a vital de qualquer site de associa\u00e7\u00e3o. Como at\u00e9 mesmo os melhores sites de associa\u00e7\u00e3o t\u00eam algum n\u00edvel de <a href=\"https:\/\/memberpress.com\/pt\/reducing-your-membership-sites-churn\/\">agita\u00e7\u00e3o<\/a>Por isso, \u00e9 fundamental que voc\u00ea fa\u00e7a da gera\u00e7\u00e3o de novos leads para o seu programa uma prioridade.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c422be86f8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c422be86f8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Why_Create_a_Lead_Generation_Plan\" >Por que criar um plano de gera\u00e7\u00e3o de leads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#What_Are_Your_Lead_Generation_Goals\" >Quais s\u00e3o suas metas de gera\u00e7\u00e3o de leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Who_Are_Your_Ideal_Leads\" >Quem s\u00e3o seus leads ideais?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#How_Much_are_Your_Leads_Worth\" >Qual \u00e9 o valor de seus leads?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Mesmo que voc\u00ea tenha um grupo central de membros fi\u00e9is que pagam taxas de assinatura recorrentes e mant\u00eam seu site lucrativo, \u00e9 sempre uma boa ideia ter um plano de gera\u00e7\u00e3o de leads pronto para quando voc\u00ea quiser \u2014 ou precisar \u2014 aumentar sua base de usu\u00e1rios.<\/p>\n\n\n\n<p>Com tantos produtos brilhantes <a href=\"https:\/\/memberpress.com\/pt\/3-marketing-strategies-for-successful-membership-sites\/\">t\u00e1ticas e estrat\u00e9gias de marketing de associa\u00e7\u00e3o<\/a> Por isso, pode ser f\u00e1cil perder o foco e mudar de uma abordagem para outra, antes que qualquer uma delas tenha tido tempo suficiente para come\u00e7ar a produzir resultados. Por\u00e9m, com um bom plano de gera\u00e7\u00e3o de leads para sites de associa\u00e7\u00e3o, voc\u00ea pode evitar essa armadilha e, em vez disso, concentrar-se em sua meta at\u00e9 come\u00e7ar a ver resultados.<\/p>\n\n\n\n<p>Neste guia para a cria\u00e7\u00e3o de um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o, ajudaremos voc\u00ea a definir suas metas, identificar seus leads e calcular quanto de seus recursos voc\u00ea deve investir em seus esfor\u00e7os de gera\u00e7\u00e3o de leads.<\/p>\n\n\n\n<p>Vamos come\u00e7ar com uma r\u00e1pida an\u00e1lise de por que voc\u00ea deve criar um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o antes de passar para as recomenda\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Create_a_Lead_Generation_Plan\"><\/span>Por que criar um plano de gera\u00e7\u00e3o de leads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-300x215.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-768x551.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-237x170.jpg 237w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-840x602.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-954x684.jpg 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1437x1030.jpg 1437w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-700x502.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-156x112.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1080x774.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Conforme mencionado, o sucesso de seu site de associa\u00e7\u00e3o depender\u00e1 de sua capacidade de atrair novos membros. Quer voc\u00ea esteja apenas come\u00e7ando e procurando seus primeiros usu\u00e1rios, quer j\u00e1 esteja administrando um site de associa\u00e7\u00e3o movimentado e queira reduzir o risco de desist\u00eancia de membros, ter um plano de gera\u00e7\u00e3o de leads pode ajud\u00e1-lo a economizar tempo, obter mais de seus esfor\u00e7os e melhorar seus resultados gerais.<\/p>\n\n\n\n<p>Em vez de tentar desesperadamente diferentes abordagens sempre que precisar atrair novos membros ou leads, um plano pode ajud\u00e1-lo a concentrar seus esfor\u00e7os no que funciona melhor.<\/p>\n\n\n\n<p>No entanto, como todos os sites de associa\u00e7\u00e3o s\u00e3o diferentes e todos n\u00f3s temos objetivos diferentes em rela\u00e7\u00e3o \u00e0 gera\u00e7\u00e3o de leads, voc\u00ea provavelmente n\u00e3o conseguir\u00e1 encontrar uma abordagem \u00fanica para a aquisi\u00e7\u00e3o de novos membros.<\/p>\n\n\n\n<p>Portanto, voc\u00ea precisar\u00e1 investir um pouco de tempo antecipadamente na gera\u00e7\u00e3o de um plano de gera\u00e7\u00e3o de leads que se alinhe \u00e0s suas metas e seja compat\u00edvel com seu site de associa\u00e7\u00e3o exclusivo. Este artigo tem o objetivo de ajud\u00e1-lo a fazer exatamente isso.<\/p>\n\n\n\n<p>Portanto, aqui est\u00e3o os pontos a serem considerados ao criar um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Your_Lead_Generation_Goals\"><\/span>Quais s\u00e3o suas metas de gera\u00e7\u00e3o de leads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em \u00faltima an\u00e1lise, sua meta final ser\u00e1 gerar novos membros para seu site. Mas voc\u00ea provavelmente descobrir\u00e1 que se concentrar em metas menores \u00e9 mais realista.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">N\u00e3o se concentre no objetivo final<\/h4>\n\n\n\n<p>Por exemplo, gerar novos assinantes <a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\">para sua lista de e-mail<\/a> pode ser mais f\u00e1cil e mais eficaz do que tentar <a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">transformar novos visitantes diretamente em membros pagantes<\/a>.<\/p>\n\n\n\n<p>Depois que o novo membro em potencial tiver se inscrito na sua lista de e-mails gratuitos, voc\u00ea poder\u00e1 come\u00e7ar a enviar conte\u00fado \u00fatil para ele antes de finalmente perguntar se ele gostaria de participar do seu programa de associa\u00e7\u00e3o. Oferecer um incentivo gratuito ou <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-lead-magnets-and-optins\/\">\u00edm\u00e3 de chumbo<\/a> deve aumentar suas chances de incentiv\u00e1-los a participar do seu boletim informativo por e-mail.<\/p>\n\n\n\n<p>Voc\u00ea pode ter <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-landing-page-for-your-membership-site\/\">uma p\u00e1gina de destino de alta convers\u00e3o<\/a> em seu site de associa\u00e7\u00e3o com um hist\u00f3rico comprovado de gera\u00e7\u00e3o de novos membros. No entanto, \u00e9 mais prov\u00e1vel que incentivar os novos visitantes a se inscreverem na sua lista de e-mails ou at\u00e9 mesmo a segui-lo nas m\u00eddias sociais, onde voc\u00ea pode come\u00e7ar a criar um relacionamento com eles, o aproxime do seu objetivo final de conquistar novos membros.<\/p>\n\n\n\n<p>Outras metas de gera\u00e7\u00e3o de leads podem incluir incentivar os visitantes a se inscreverem em um programa gratuito <a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\">webinar<\/a> onde voc\u00ea pode demonstrar seu site de associa\u00e7\u00e3o, fazendo com que eles assistam a um v\u00eddeo ou at\u00e9 mesmo persuadindo-os a agendar uma chamada explorat\u00f3ria gratuita. A cria\u00e7\u00e3o de uma avalia\u00e7\u00e3o gratuita ou de uma associa\u00e7\u00e3o limitada que permita que os usu\u00e1rios experimentem parte do seu conte\u00fado premium por um pre\u00e7o reduzido \u00e9 outra op\u00e7\u00e3o que pode ajud\u00e1-lo a atingir sua meta final de conquistar novos assinantes pagantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Are_Your_Ideal_Leads\"><\/span>Quem s\u00e3o seus leads ideais?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esperamos que voc\u00ea tenha feito algumas pesquisas antes de criar seu site de associa\u00e7\u00e3o para estabelecer <a href=\"https:\/\/memberpress.com\/pt\/validate-your-membership-site-idea\/\">quem \u00e9 seu p\u00fablico-alvo<\/a> e qual seria o perfil de um membro t\u00edpico. Ou talvez seu site de associa\u00e7\u00e3o j\u00e1 esteja em funcionamento h\u00e1 tempo suficiente para gerar <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">dados anal\u00edticos<\/a> que lhe d\u00e1 uma boa ideia de quem s\u00e3o seus membros e quais s\u00e3o os pontos em comum entre eles.<\/p>\n\n\n\n<p>Ter um perfil de usu\u00e1rio, ou avatar, de seus membros facilita a elabora\u00e7\u00e3o de um plano eficaz de gera\u00e7\u00e3o de leads. Por exemplo, detalhes como o local onde o membro ideal ou t\u00edpico frequenta a Internet podem ajud\u00e1-lo a decidir se a meta inicial \u00e9 conectar-se com ele nas m\u00eddias sociais ou fazer com que ele entre em contato por e-mail. Talvez eles sejam ca\u00e7adores de pechinchas que gostariam de receber uma oferta de avalia\u00e7\u00e3o gratuita em troca de entrar em seu funil de vendas.<\/p>\n\n\n\n<p>Saber quem s\u00e3o seus membros e leads ideais tamb\u00e9m o ajudar\u00e1 de outras maneiras, como, por exemplo, a voz a ser usada no conte\u00fado do seu site e nos materiais de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_are_Your_Leads_Worth\"><\/span>Qual \u00e9 o valor de seus leads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esperamos que voc\u00ea tenha uma ideia do valor da vida \u00fatil de seus membros. Depois de saber por quanto tempo, em m\u00e9dia, um membro pagante permanecer\u00e1 inscrito em seu site e quanto lucro isso gerar\u00e1, voc\u00ea poder\u00e1 decidir quanto tempo, dinheiro ou esfor\u00e7o investir na gera\u00e7\u00e3o de novos leads.<\/p>\n\n\n\n<p>Conforme mencionado anteriormente, voc\u00ea provavelmente deve ter v\u00e1rias metas de gera\u00e7\u00e3o de leads. Por isso, alguns leads valer\u00e3o mais do que outros. Por exemplo, um assinante de e-mail pode ter 30% de chance de se tornar um membro pagante, enquanto algu\u00e9m que participa de um webinar tem duas vezes mais chances de se inscrever em seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Se voc\u00ea est\u00e1 apenas come\u00e7ando, n\u00e3o ter\u00e1 esses dados \u00e0 m\u00e3o. Mas se come\u00e7ar a monitorar os resultados da gera\u00e7\u00e3o de leads, poder\u00e1 ter uma boa ideia da efic\u00e1cia de cada uma de suas metas ou funis e, por sua vez, do valor deles.<\/p>\n\n\n\n<p>Alguns leitores talvez queiram considerar <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investir em um software de gerenciamento de leads<\/a> para ajud\u00e1-los a acompanhar a efic\u00e1cia de seus esfor\u00e7os. Outros podem achar que uma planilha lhes d\u00e1 uma ideia suficientemente aproximada para saber onde concentrar sua energia.<\/p>\n\n\n\n<p>Depois de estabelecer o valor dos seus leads, voc\u00ea pode decidir se fazer uma chamada explorat\u00f3ria com um novo membro em potencial \u00e9 um uso justific\u00e1vel do seu tempo ou se direcion\u00e1-los para algo mais pr\u00e1tico, como uma sequ\u00eancia de e-mail automatizada, \u00e9 uma ideia mais inteligente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A menos que voc\u00ea tenha um grande n\u00famero de seguidores ou um site movimentado, ter\u00e1 de se concentrar na gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o. Com tantas maneiras diferentes de promover e comercializar seu site de associa\u00e7\u00e3o, pode ser f\u00e1cil se dispersar demais e acabar com resultados inexpressivos.<\/p>\n\n\n\n<p>Em vez disso, a cria\u00e7\u00e3o de um plano de gera\u00e7\u00e3o de leads deve permitir que voc\u00ea concentre seus esfor\u00e7os em uma meta espec\u00edfica at\u00e9 come\u00e7ar a ver os resultados desejados. Depois de determinar se o plano funciona ou n\u00e3o, voc\u00ea pode investir mais recursos na implementa\u00e7\u00e3o desse plano ou voltar \u00e0 prancheta de desenho e criar um novo plano. Em compara\u00e7\u00e3o com tentar tudo de uma vez, sem um objetivo claro em mente al\u00e9m de conseguir novos membros, ter um plano tem mais chances de gerar os resultados de que voc\u00ea precisa.<\/p>\n\n\n\n<p><em>Quais s\u00e3o suas metas e planos de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of churn, it\u2019s vital that you make generating new leads for your program a priority. Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":19319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[114],"class_list":{"0":"post-19315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-lead-generation","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:04:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:54","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tCreating a Lead Generation Plan for Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Creating a Lead Generation Plan for Your Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">churn<\/a>, it\u2019s vital that you make generating new leads for your program a priority.<\/p>","content":[{"type":"text","data":"New members are the lifeblood of any membership site. As even the best membership sites have some level of <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">churn<\/a>, it\u2019s vital that you make generating new leads for your program a priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want -- or need -- to grow your user base.<\/p>","content":[{"type":"text","data":"Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want -- or need -- to grow your user base."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With so many shiny <a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">membership marketing tactics and strategies<\/a> out there, it can be easy to lose focus and switch from one approach to another, before any have had enough time to start delivering results. But with a good membership site lead generation plan you can avoid this trap, and instead, focus on your goal until you start seeing results.<\/p>","content":[{"type":"text","data":"With so many shiny <a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">membership marketing tactics and strategies<\/a> out there, it can be easy to lose focus and switch from one approach to another, before any have had enough time to start delivering results. But with a good membership site lead generation plan you can avoid this trap, and instead, focus on your goal until you start seeing results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide to creating a lead generation plan for your membership site, we\u2019ll help you define your goals, identify your leads, and work out how much of your resources you should invest in your lead generation efforts.<\/p>","content":[{"type":"text","data":"In this guide to creating a lead generation plan for your membership site, we\u2019ll help you define your goals, identify your leads, and work out how much of your resources you should invest in your lead generation efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin with a quick look at why you should create a lead generation plan for your membership site before moving on to the recommendations.<\/p>","content":[{"type":"text","data":"Let\u2019s begin with a quick look at why you should create a lead generation plan for your membership site before moving on to the recommendations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Create a Lead Generation Plan?<\/h2>","content":"Por que criar um plano de gera\u00e7\u00e3o de leads?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg"},"style":{"width":1480,"height":1061,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>As mentioned, the success of your membership site will depend on your ability to attract new members. Whether you\u2019re just starting out and are looking for your first users, or you\u2019re already running a busy membership site and would like to mitigate the risk of any members quitting, having a lead generation plan can help you save time, get more from your efforts, and improve your overall results.<\/p>","content":[{"type":"text","data":"As mentioned, the success of your membership site will depend on your ability to attract new members. Whether you\u2019re just starting out and are looking for your first users, or you\u2019re already running a busy membership site and would like to mitigate the risk of any members quitting, having a lead generation plan can help you save time, get more from your efforts, and improve your overall results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Rather than desperately trying different approaches every time you need to attract new members or leads, a plan can help you focus your efforts on what works best.<\/p>","content":[{"type":"text","data":"Rather than desperately trying different approaches every time you need to attract new members or leads, a plan can help you focus your efforts on what works best."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, as all membership sites are different, and we all have different goals regarding lead generation, you probably won\u2019t be able to find a one size fits all approach to acquiring new members.<\/p>","content":[{"type":"text","data":"However, as all membership sites are different, and we all have different goals regarding lead generation, you probably won\u2019t be able to find a one size fits all approach to acquiring new members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Therefore, you will need to invest a bit of time upfront in generating a lead generation plan that aligns with your goals and is compatible with your unique membership site. This article aims to help you do just that.<\/p>","content":[{"type":"text","data":"Therefore, you will need to invest a bit of time upfront in generating a lead generation plan that aligns with your goals and is compatible with your unique membership site. This article aims to help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So here are the points to consider when creating a lead generation plan for your membership site.<\/p>","content":[{"type":"text","data":"So here are the points to consider when creating a lead generation plan for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What Are Your Lead Generation Goals?<\/h3>","content":"Quais s\u00e3o suas metas de gera\u00e7\u00e3o de leads?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Ultimately your end goal will be to generate new members for your site. But you will probably find focusing on smaller goals is more realistic.<\/p>","content":[{"type":"text","data":"Ultimately your end goal will be to generate new members for your site. But you will probably find focusing on smaller goals is more realistic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Don\u2019t Focus on the End-Goal<\/h4>","content":"N\u00e3o se concentre no objetivo final","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>For example, generating new subscribers <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">for your email list<\/a> could be easier and more effective than trying to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn new visitors straight into paying members<\/a>.<\/p>","content":[{"type":"text","data":"For example, generating new subscribers <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">for your email list<\/a> could be easier and more effective than trying to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn new visitors straight into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once the potential new member has subscribed to your free email list, you can begin sending them helpful content, before finally asking them if they\u2019d like to join your membership program. Offering a free incentive, or <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">lead magnet<\/a> should increase your chances of encouraging them to join your email newsletter.<\/p>","content":[{"type":"text","data":"Once the potential new member has subscribed to your free email list, you can begin sending them helpful content, before finally asking them if they\u2019d like to join your membership program. Offering a free incentive, or <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">lead magnet<\/a> should increase your chances of encouraging them to join your email newsletter."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You might have <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">a high converting landing page<\/a> on your membership site with a proven track record of generating new members. However, it\u2019s probably more likely that encouraging new visitors to join your email list or even follow you on social media, where you can start building a relationship with them, moves you closer to your ultimate goal of gaining new members.<\/p>","content":[{"type":"text","data":"You might have <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">a high converting landing page<\/a> on your membership site with a proven track record of generating new members. However, it\u2019s probably more likely that encouraging new visitors to join your email list or even follow you on social media, where you can start building a relationship with them, moves you closer to your ultimate goal of gaining new members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Other lead generation goals can include encouraging visitors to sign up for a free <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">webinar<\/a> where you can demonstrate your membership site, getting them to watch a video, or even persuading them to schedule a free exploratory call. Creating a free trial or limited membership that lets users try out some of your premium content at a reduced rate is another option that can help you with your end goal of earning new, full paying subscribers.<\/p>","content":[{"type":"text","data":"Other lead generation goals can include encouraging visitors to sign up for a free <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">webinar<\/a> where you can demonstrate your membership site, getting them to watch a video, or even persuading them to schedule a free exploratory call. Creating a free trial or limited membership that lets users try out some of your premium content at a reduced rate is another option that can help you with your end goal of earning new, full paying subscribers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Who Are Your Ideal Leads?<\/h3>","content":"Quem s\u00e3o seus leads ideais?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you did some research before creating your membership site to establish <a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\">who your target audience is<\/a> and what the profile of a typical member might be. Or perhaps your membership site has been running long enough to generate <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">analytics data<\/a> that gives you a good idea of who your members are and what commonalities they share.<\/p>","content":[{"type":"text","data":"Hopefully, you did some research before creating your membership site to establish <a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\">who your target audience is<\/a> and what the profile of a typical member might be. Or perhaps your membership site has been running long enough to generate <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">analytics data<\/a> that gives you a good idea of who your members are and what commonalities they share."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Having a user profile, or avatar, of your members makes it easier to devise an effective lead generation plan. For example, details like where your ideal or typical member hangs out online can help you decide if your initial goal is to connect with them on social media or have them get in touch via email. Perhaps they are bargain hunters who would appreciate a free trial offer in exchange for entering your sales funnel.<\/p>","content":[{"type":"text","data":"Having a user profile, or avatar, of your members makes it easier to devise an effective lead generation plan. For example, details like where your ideal or typical member hangs out online can help you decide if your initial goal is to connect with them on social media or have them get in touch via email. Perhaps they are bargain hunters who would appreciate a free trial offer in exchange for entering your sales funnel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing who your ideal members and leads are will help you in other ways too, such as what voice to use in your website content and marketing materials.<\/p>","content":[{"type":"text","data":"Knowing who your ideal members and leads are will help you in other ways too, such as what voice to use in your website content and marketing materials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Much are Your Leads Worth?<\/h3>","content":"Qual \u00e9 o valor de seus leads?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you have an idea of the lifetime value of your members. Once you know how long, on average, a paying member will stay subscribed to your site, and how much profit this will generate, you can decide on how much time, money, or effort to invest in generating new leads.<\/p>","content":[{"type":"text","data":"Hopefully, you have an idea of the lifetime value of your members. Once you know how long, on average, a paying member will stay subscribed to your site, and how much profit this will generate, you can decide on how much time, money, or effort to invest in generating new leads."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As covered earlier, you should probably have multiple lead generation goals. Due to this, some leads will be worth more than others. For example, an email subscriber might have a 30 percent chance of eventually becoming a full paying member, while someone who attends a webinar is twice as likely to sign up to your membership site.<\/p>","content":[{"type":"text","data":"As covered earlier, you should probably have multiple lead generation goals. Due to this, some leads will be worth more than others. For example, an email subscriber might have a 30 percent chance of eventually becoming a full paying member, while someone who attends a webinar is twice as likely to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re just starting out, you won\u2019t have this data to hand. But if you start tracking your lead generation results, you can get a good idea of how effective each of your goals or funnels are, and in turn, how much they are worth.<\/p>","content":[{"type":"text","data":"If you\u2019re just starting out, you won\u2019t have this data to hand. But if you start tracking your lead generation results, you can get a good idea of how effective each of your goals or funnels are, and in turn, how much they are worth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some readers might want to consider <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing in lead management software<\/a> to help them keep track of the effectiveness of their efforts. Others might find a spreadsheet gives them a rough enough idea to know where to focus their energy.<\/p>","content":[{"type":"text","data":"Some readers might want to consider <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing in lead management software<\/a> to help them keep track of the effectiveness of their efforts. Others might find a spreadsheet gives them a rough enough idea to know where to focus their energy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve established how much your leads are worth, you can decide if jumping on an exploratory call with a potential new member is a justifiable use of your time, or if steering them to something more hands-off, like an automated email sequence is a smarter idea.<\/p>","content":[{"type":"text","data":"Once you\u2019ve established how much your leads are worth, you can decide if jumping on an exploratory call with a potential new member is a justifiable use of your time, or if steering them to something more hands-off, like an automated email sequence is a smarter idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Unless you have a large following or a busy website, you\u2019re going to have to focus on generating leads for your membership site. With so many different ways to promote and market your membership site, it can be easy to spread yourself too thin and end up with unimpressive results.<\/p>","content":[{"type":"text","data":"Unless you have a large following or a busy website, you\u2019re going to have to focus on generating leads for your membership site. With so many different ways to promote and market your membership site, it can be easy to spread yourself too thin and end up with unimpressive results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, creating a lead generation plan should allow you to focus your efforts on one particular goal until you start seeing the desired results. Once you\u2019ve established whether that plan works or not, you can either put more resources into implementing that plan, or go back to the drawing board and create a new plan. Compared to trying everything at once, with no clear goal in mind apart from getting new members, having a plan is more likely to deliver the results you need.<\/p>","content":[{"type":"text","data":"Instead, creating a lead generation plan should allow you to focus your efforts on one particular goal until you start seeing the desired results. Once you\u2019ve established whether that plan works or not, you can either put more resources into implementing that plan, or go back to the drawing board and create a new plan. Compared to trying everything at once, with no clear goal in mind apart from getting new members, having a plan is more likely to deliver the results you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What are your lead generation goals and plans for your membership site? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>What are your lead generation goals and plans for your membership site? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=19315"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/19319"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=19315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=19315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=19315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}