{"id":19315,"date":"2019-09-19T10:17:29","date_gmt":"2019-09-19T16:17:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=19315"},"modified":"2019-09-19T10:17:31","modified_gmt":"2019-09-19T16:17:31","slug":"creating-a-lead-generation-plan-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/","title":{"rendered":"Como criar um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os novos membros s\u00e3o a for\u00e7a vital de qualquer site de associa\u00e7\u00e3o. Como at\u00e9 mesmo os melhores sites de associa\u00e7\u00e3o t\u00eam algum n\u00edvel de <a href=\"https:\/\/memberpress.com\/pt\/reducing-your-membership-sites-churn\/\">agita\u00e7\u00e3o<\/a>Por isso, \u00e9 fundamental que voc\u00ea fa\u00e7a da gera\u00e7\u00e3o de novos leads para o seu programa uma prioridade.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab396b02ee97\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab396b02ee97\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Why_Create_a_Lead_Generation_Plan\" >Por que criar um plano de gera\u00e7\u00e3o de leads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#What_Are_Your_Lead_Generation_Goals\" >Quais s\u00e3o suas metas de gera\u00e7\u00e3o de leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Who_Are_Your_Ideal_Leads\" >Quem s\u00e3o seus leads ideais?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#How_Much_are_Your_Leads_Worth\" >Qual \u00e9 o valor de seus leads?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que voc\u00ea tenha um grupo central de membros fi\u00e9is que pagam taxas de assinatura recorrentes que mant\u00eam seu site lucrativo, \u00e9 sempre uma boa ideia ter um plano de gera\u00e7\u00e3o de leads pronto para quando voc\u00ea quiser - ou precisar - aumentar sua base de usu\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com tantos produtos brilhantes <a href=\"https:\/\/memberpress.com\/pt\/3-marketing-strategies-for-successful-membership-sites\/\">t\u00e1ticas e estrat\u00e9gias de marketing de associa\u00e7\u00e3o<\/a> Por isso, pode ser f\u00e1cil perder o foco e mudar de uma abordagem para outra, antes que qualquer uma delas tenha tido tempo suficiente para come\u00e7ar a produzir resultados. Por\u00e9m, com um bom plano de gera\u00e7\u00e3o de leads para sites de associa\u00e7\u00e3o, voc\u00ea pode evitar essa armadilha e, em vez disso, concentrar-se em sua meta at\u00e9 come\u00e7ar a ver resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste guia para a cria\u00e7\u00e3o de um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o, ajudaremos voc\u00ea a definir suas metas, identificar seus leads e calcular quanto de seus recursos voc\u00ea deve investir em seus esfor\u00e7os de gera\u00e7\u00e3o de leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar com uma r\u00e1pida an\u00e1lise de por que voc\u00ea deve criar um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o antes de passar para as recomenda\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Create_a_Lead_Generation_Plan\"><\/span>Por que criar um plano de gera\u00e7\u00e3o de leads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-300x215.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-768x551.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-237x170.jpg 237w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-840x602.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-954x684.jpg 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1437x1030.jpg 1437w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-700x502.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-156x112.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1080x774.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme mencionado, o sucesso de seu site de associa\u00e7\u00e3o depender\u00e1 de sua capacidade de atrair novos membros. Quer voc\u00ea esteja apenas come\u00e7ando e procurando seus primeiros usu\u00e1rios, quer j\u00e1 esteja administrando um site de associa\u00e7\u00e3o movimentado e queira reduzir o risco de desist\u00eancia de membros, ter um plano de gera\u00e7\u00e3o de leads pode ajud\u00e1-lo a economizar tempo, obter mais de seus esfor\u00e7os e melhorar seus resultados gerais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de tentar desesperadamente diferentes abordagens sempre que precisar atrair novos membros ou leads, um plano pode ajud\u00e1-lo a concentrar seus esfor\u00e7os no que funciona melhor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, como todos os sites de associa\u00e7\u00e3o s\u00e3o diferentes e todos n\u00f3s temos objetivos diferentes em rela\u00e7\u00e3o \u00e0 gera\u00e7\u00e3o de leads, voc\u00ea provavelmente n\u00e3o conseguir\u00e1 encontrar uma abordagem \u00fanica para a aquisi\u00e7\u00e3o de novos membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, voc\u00ea precisar\u00e1 investir um pouco de tempo antecipadamente na gera\u00e7\u00e3o de um plano de gera\u00e7\u00e3o de leads que se alinhe \u00e0s suas metas e seja compat\u00edvel com seu site de associa\u00e7\u00e3o exclusivo. Este artigo tem o objetivo de ajud\u00e1-lo a fazer exatamente isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, aqui est\u00e3o os pontos a serem considerados ao criar um plano de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Your_Lead_Generation_Goals\"><\/span>Quais s\u00e3o suas metas de gera\u00e7\u00e3o de leads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em \u00faltima an\u00e1lise, sua meta final ser\u00e1 gerar novos membros para seu site. Mas voc\u00ea provavelmente descobrir\u00e1 que se concentrar em metas menores \u00e9 mais realista.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">N\u00e3o se concentre no objetivo final<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, gerar novos assinantes <a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\">para sua lista de e-mail<\/a> pode ser mais f\u00e1cil e mais eficaz do que tentar <a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">transformar novos visitantes diretamente em membros pagantes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois que o novo membro em potencial tiver se inscrito na sua lista de e-mails gratuitos, voc\u00ea poder\u00e1 come\u00e7ar a enviar conte\u00fado \u00fatil para ele antes de finalmente perguntar se ele gostaria de participar do seu programa de associa\u00e7\u00e3o. Oferecer um incentivo gratuito ou <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-lead-magnets-and-optins\/\">\u00edm\u00e3 de chumbo<\/a> deve aumentar suas chances de incentiv\u00e1-los a participar do seu boletim informativo por e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ter <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-landing-page-for-your-membership-site\/\">uma p\u00e1gina de destino de alta convers\u00e3o<\/a> em seu site de associa\u00e7\u00e3o com um hist\u00f3rico comprovado de gera\u00e7\u00e3o de novos membros. No entanto, \u00e9 mais prov\u00e1vel que incentivar os novos visitantes a se inscreverem na sua lista de e-mails ou at\u00e9 mesmo a segui-lo nas m\u00eddias sociais, onde voc\u00ea pode come\u00e7ar a criar um relacionamento com eles, o aproxime do seu objetivo final de conquistar novos membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outras metas de gera\u00e7\u00e3o de leads podem incluir incentivar os visitantes a se inscreverem em um programa gratuito <a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\">webinar<\/a> onde voc\u00ea pode demonstrar seu site de associa\u00e7\u00e3o, fazendo com que eles assistam a um v\u00eddeo ou at\u00e9 mesmo persuadindo-os a agendar uma chamada explorat\u00f3ria gratuita. A cria\u00e7\u00e3o de uma avalia\u00e7\u00e3o gratuita ou de uma associa\u00e7\u00e3o limitada que permita que os usu\u00e1rios experimentem parte do seu conte\u00fado premium por um pre\u00e7o reduzido \u00e9 outra op\u00e7\u00e3o que pode ajud\u00e1-lo a atingir sua meta final de conquistar novos assinantes pagantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Are_Your_Ideal_Leads\"><\/span>Quem s\u00e3o seus leads ideais?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que voc\u00ea tenha feito algumas pesquisas antes de criar seu site de associa\u00e7\u00e3o para estabelecer <a href=\"https:\/\/memberpress.com\/pt\/validate-your-membership-site-idea\/\">quem \u00e9 seu p\u00fablico-alvo<\/a> e qual seria o perfil de um membro t\u00edpico. Ou talvez seu site de associa\u00e7\u00e3o j\u00e1 esteja em funcionamento h\u00e1 tempo suficiente para gerar <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">dados anal\u00edticos<\/a> que lhe d\u00e1 uma boa ideia de quem s\u00e3o seus membros e quais s\u00e3o os pontos em comum entre eles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ter um perfil de usu\u00e1rio, ou avatar, de seus membros facilita a elabora\u00e7\u00e3o de um plano eficaz de gera\u00e7\u00e3o de leads. Por exemplo, detalhes como o local onde o membro ideal ou t\u00edpico frequenta a Internet podem ajud\u00e1-lo a decidir se a meta inicial \u00e9 conectar-se com ele nas m\u00eddias sociais ou fazer com que ele entre em contato por e-mail. Talvez eles sejam ca\u00e7adores de pechinchas que gostariam de receber uma oferta de avalia\u00e7\u00e3o gratuita em troca de entrar em seu funil de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber quem s\u00e3o seus membros e leads ideais tamb\u00e9m o ajudar\u00e1 de outras maneiras, como, por exemplo, a voz a ser usada no conte\u00fado do seu site e nos materiais de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_are_Your_Leads_Worth\"><\/span>Qual \u00e9 o valor de seus leads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que voc\u00ea tenha uma ideia do valor da vida \u00fatil de seus membros. Depois de saber por quanto tempo, em m\u00e9dia, um membro pagante permanecer\u00e1 inscrito em seu site e quanto lucro isso gerar\u00e1, voc\u00ea poder\u00e1 decidir quanto tempo, dinheiro ou esfor\u00e7o investir na gera\u00e7\u00e3o de novos leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme mencionado anteriormente, voc\u00ea provavelmente deve ter v\u00e1rias metas de gera\u00e7\u00e3o de leads. Por isso, alguns leads valer\u00e3o mais do que outros. Por exemplo, um assinante de e-mail pode ter 30% de chance de se tornar um membro pagante, enquanto algu\u00e9m que participa de um webinar tem duas vezes mais chances de se inscrever em seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 apenas come\u00e7ando, n\u00e3o ter\u00e1 esses dados \u00e0 m\u00e3o. Mas se come\u00e7ar a monitorar os resultados da gera\u00e7\u00e3o de leads, poder\u00e1 ter uma boa ideia da efic\u00e1cia de cada uma de suas metas ou funis e, por sua vez, do valor deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns leitores talvez queiram considerar <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investir em um software de gerenciamento de leads<\/a> para ajud\u00e1-los a acompanhar a efic\u00e1cia de seus esfor\u00e7os. Outros podem achar que uma planilha lhes d\u00e1 uma ideia suficientemente aproximada para saber onde concentrar sua energia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de estabelecer o valor dos seus leads, voc\u00ea pode decidir se fazer uma chamada explorat\u00f3ria com um novo membro em potencial \u00e9 um uso justific\u00e1vel do seu tempo ou se direcion\u00e1-los para algo mais pr\u00e1tico, como uma sequ\u00eancia de e-mail automatizada, \u00e9 uma ideia mais inteligente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A menos que voc\u00ea tenha um grande n\u00famero de seguidores ou um site movimentado, ter\u00e1 de se concentrar na gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o. Com tantas maneiras diferentes de promover e comercializar seu site de associa\u00e7\u00e3o, pode ser f\u00e1cil se dispersar demais e acabar com resultados inexpressivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, a cria\u00e7\u00e3o de um plano de gera\u00e7\u00e3o de leads deve permitir que voc\u00ea concentre seus esfor\u00e7os em uma meta espec\u00edfica at\u00e9 come\u00e7ar a ver os resultados desejados. Depois de determinar se o plano funciona ou n\u00e3o, voc\u00ea pode investir mais recursos na implementa\u00e7\u00e3o desse plano ou voltar \u00e0 prancheta de desenho e criar um novo plano. Em compara\u00e7\u00e3o com tentar tudo de uma vez, sem um objetivo claro em mente al\u00e9m de conseguir novos membros, ter um plano tem mais chances de gerar os resultados de que voc\u00ea precisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quais s\u00e3o suas metas e planos de gera\u00e7\u00e3o de leads para seu site de associa\u00e7\u00e3o? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of churn, it\u2019s vital that you make generating new leads for your program a priority. Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":19319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[114],"class_list":["post-19315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-lead-generation","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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