{"id":19483,"date":"2019-10-07T10:26:10","date_gmt":"2019-10-07T16:26:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=19483"},"modified":"2019-10-07T10:26:12","modified_gmt":"2019-10-07T16:26:12","slug":"can-user-reviews-really-help-hurt-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","title":{"rendered":"As avalia\u00e7\u00f5es dos usu\u00e1rios podem realmente ajudar ou prejudicar seu neg\u00f3cio on-line?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Com o crescimento das empresas on-line, a import\u00e2ncia e a popularidade das avalia\u00e7\u00f5es de usu\u00e1rios aumentaram rapidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As avalia\u00e7\u00f5es on-line ajudam os clientes em potencial e os consumidores a decidirem se vale a pena ou n\u00e3o procurar seu neg\u00f3cio on-line. E, com o passar do tempo, as avalia\u00e7\u00f5es provaram ser essenciais para seus neg\u00f3cios. Se voc\u00ea tem um neg\u00f3cio on-line, voc\u00ea PRECISA de avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas qual \u00e9 o peso que eles REALMENTE t\u00eam? Elas podem literalmente fazer ou desfazer seu neg\u00f3cio? Nesta publica\u00e7\u00e3o, exploraremos as maneiras pelas quais as avalia\u00e7\u00f5es dos usu\u00e1rios podem ajudar ou prejudicar seu neg\u00f3cio on-line.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Avalia\u00e7\u00f5es de usu\u00e1rios: O bom<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rios aspectos positivos em ter avalia\u00e7\u00f5es de usu\u00e1rios para seu site de associa\u00e7\u00e3o ou neg\u00f3cio on-line, especialmente se forem positivas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Maior aten\u00e7\u00e3o<\/strong> - Um dos melhores aspectos de ter avalia\u00e7\u00f5es \u00e9 que isso pode chamar mais aten\u00e7\u00e3o para sua organiza\u00e7\u00e3o de associados ou neg\u00f3cio on-line. <\/li><li><strong>Potencial para ganhar mais dinheiro<\/strong> - Devido \u00e0 maior visibilidade de seu neg\u00f3cio on-line, isso tamb\u00e9m pode aumentar suas chances de vender mais assinaturas e ganhar mais dinheiro.<\/li><li><strong>Mais confian\u00e7a\/credibilidade<\/strong> \u2013 Voc\u00ea j\u00e1 pensou em comprar um produto e percebeu que ele n\u00e3o tinha avalia\u00e7\u00f5es? \u00c9 prov\u00e1vel que voc\u00ea n\u00e3o confie tanto no produto ou ache que ele n\u00e3o seja de boa qualidade. As avalia\u00e7\u00f5es, especialmente as positivas, ajudam as pessoas a perceber que sua empresa \u00e9 uma empresa de verdade, cujos produtos e servi\u00e7os s\u00e3o confi\u00e1veis. Isso tamb\u00e9m incentivar\u00e1 as pessoas a experimentarem seu produto.<\/li><li><strong>Impulso de marketing<\/strong> \u2013 Outra grande vantagem de ter avalia\u00e7\u00f5es positivas dos usu\u00e1rios \u00e9 que isso pode complementar a estrat\u00e9gia de marketing do seu neg\u00f3cio baseado em assinaturas. Voc\u00ea pode usar essas avalia\u00e7\u00f5es para promover seu neg\u00f3cio e mostrar a outros clientes em potencial que voc\u00eas est\u00e3o fazendo um trabalho incr\u00edvel.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Coment\u00e1rios de usu\u00e1rios: O ruim<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como acontece com as avalia\u00e7\u00f5es positivas, as avalia\u00e7\u00f5es negativas trazem muitas consequ\u00eancias. Entretanto, essas consequ\u00eancias podem ser igualmente prejudiciais se voc\u00ea n\u00e3o tiver nenhuma avalia\u00e7\u00e3o de usu\u00e1rio.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Perda de credibilidade<\/strong> - Sem avalia\u00e7\u00f5es ou com avalia\u00e7\u00f5es negativas de usu\u00e1rios, sua empresa pode rapidamente colocar sua reputa\u00e7\u00e3o em risco e fazer com que as pessoas n\u00e3o confiem em voc\u00ea.<\/li><li><strong>Voc\u00ea desestimula os clientes<\/strong> \u2013 Avalia\u00e7\u00f5es negativas dos clientes deixam um gosto amargo na boca do p\u00fablico e rapidamente impedir\u00e3o que voc\u00ea tenha um programa de assinaturas bem-sucedido. Esses clientes insatisfeitos poder\u00e3o dominar a conversa sobre sua empresa e afastar muitas pessoas.<\/li><li><strong>Perda de receita<\/strong> - A aus\u00eancia de avalia\u00e7\u00f5es ou avalia\u00e7\u00f5es ruins significa que as pessoas n\u00e3o est\u00e3o satisfeitas com seu produto, servi\u00e7o ou associa\u00e7\u00e3o. Como resultado, elas n\u00e3o ficar\u00e3o esperando que voc\u00ea melhore.<\/li><li><strong>Aten\u00e7\u00e3o negativa<\/strong> - Nem toda aten\u00e7\u00e3o \u00e9 boa. \u00c0s vezes, ter v\u00e1rias avalia\u00e7\u00f5es ruins pode tornar as pessoas mais vigilantes para que n\u00e3o trabalhem nunca mais com sua empresa. No mundo da m\u00eddia social, as not\u00edcias correm r\u00e1pido e as pessoas podem ser influenciadas rapidamente.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Considera\u00e7\u00f5es finais<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As consequ\u00eancias decorrentes de avalia\u00e7\u00f5es positivas ou negativas podem ser, de certa forma, semelhantes, mas em n\u00edveis diferentes. Gra\u00e7as \u00e0 internet, essas avalia\u00e7\u00f5es podem causar um impacto enorme no seu neg\u00f3cio e s\u00e3o mais um canal que voc\u00ea pode utilizar para promover sua empresa online. Portanto, n\u00e3o subestime a import\u00e2ncia das avalia\u00e7\u00f5es e incentive seus clientes a deixarem avalia\u00e7\u00f5es sobre sua empresa! Elas podem melhorar a imagem da sua empresa e oferecer uma maneira de ouvir seus clientes sobre o que voc\u00ea pode melhorar ou quais s\u00e3o os pontos fortes do seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sua empresa tem avalia\u00e7\u00f5es on-line? O que voc\u00ea acha de empresas que t\u00eam avalia\u00e7\u00f5es negativas ou n\u00e3o t\u00eam avalia\u00e7\u00f5es?<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Leitura adicional <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/how-to-get-reviews-for-your-membership-site\/\"><em>Como obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/pt\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 maneiras de lidar com feedback positivo e negativo sobre seu site de associa\u00e7\u00e3o<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/pt\/social-media-listening-ears-on\/\">Escuta de m\u00eddia social: Ouvidos atentos!<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\nSe voc\u00ea gostou desta postagem, siga-nos em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;e&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly. Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94,362],"tags":[462,322,584],"class_list":["post-19483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-marketing","category-social-media","tag-membership-business","tag-online-business","tag-user-reviews","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"But how much weight do user reviews REALLY carry? 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