{"id":19483,"date":"2019-10-07T10:26:10","date_gmt":"2019-10-07T16:26:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=19483"},"modified":"2019-10-07T10:26:12","modified_gmt":"2019-10-07T16:26:12","slug":"can-user-reviews-really-help-hurt-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","title":{"rendered":"As avalia\u00e7\u00f5es dos usu\u00e1rios podem realmente ajudar ou prejudicar seu neg\u00f3cio on-line?"},"content":{"rendered":"<p>Com o crescimento das empresas on-line, a import\u00e2ncia e a popularidade das avalia\u00e7\u00f5es de usu\u00e1rios aumentaram rapidamente.<\/p>\n\n\n\n<p>As avalia\u00e7\u00f5es on-line ajudam os clientes em potencial e os consumidores a decidirem se vale a pena ou n\u00e3o procurar seu neg\u00f3cio on-line. E, com o passar do tempo, as avalia\u00e7\u00f5es provaram ser essenciais para seus neg\u00f3cios. Se voc\u00ea tem um neg\u00f3cio on-line, voc\u00ea PRECISA de avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p>Mas qual \u00e9 o peso que eles REALMENTE t\u00eam? Elas podem literalmente fazer ou desfazer seu neg\u00f3cio? Nesta publica\u00e7\u00e3o, exploraremos as maneiras pelas quais as avalia\u00e7\u00f5es dos usu\u00e1rios podem ajudar ou prejudicar seu neg\u00f3cio on-line.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Avalia\u00e7\u00f5es de usu\u00e1rios: O bom<\/strong><\/p>\n\n\n\n<p>H\u00e1 v\u00e1rios aspectos positivos em ter avalia\u00e7\u00f5es de usu\u00e1rios para seu site de associa\u00e7\u00e3o ou neg\u00f3cio on-line, especialmente se forem positivas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Maior aten\u00e7\u00e3o<\/strong> \u2013 Uma das melhores coisas sobre ter avalia\u00e7\u00f5es \u00e9 que elas podem atrair mais aten\u00e7\u00e3o para sua organiza\u00e7\u00e3o associativa ou neg\u00f3cio online. <\/li><li><strong>Potencial para ganhar mais dinheiro<\/strong> \u2013 Devido ao aumento da visibilidade do seu neg\u00f3cio online, isso tamb\u00e9m pode aumentar suas chances de vender mais assinaturas e ganhar mais dinheiro.<\/li><li><strong>Mais confian\u00e7a\/credibilidade<\/strong> \u2013 Voc\u00ea j\u00e1 pensou em comprar um produto e percebeu que ele n\u00e3o tinha avalia\u00e7\u00f5es? \u00c9 prov\u00e1vel que voc\u00ea n\u00e3o confie tanto no produto ou acredite que ele n\u00e3o seja de boa qualidade. As avalia\u00e7\u00f5es, especialmente as boas, ajudam as pessoas a saber que sua empresa \u00e9 uma empresa real, cujos produtos e servi\u00e7os s\u00e3o confi\u00e1veis. Isso tamb\u00e9m incentivar\u00e1 as pessoas a experimentarem seu produto.<\/li><li><strong>Impulso de marketing<\/strong> \u2013 Outra grande vantagem de ter avalia\u00e7\u00f5es positivas dos usu\u00e1rios \u00e9 que isso pode complementar a estrat\u00e9gia de marketing do seu neg\u00f3cio de assinaturas. Voc\u00ea pode usar essas avalia\u00e7\u00f5es para promover seu neg\u00f3cio e mostrar a outros clientes em potencial que voc\u00eas est\u00e3o fazendo um trabalho incr\u00edvel.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Coment\u00e1rios de usu\u00e1rios: O ruim<\/strong><\/p>\n\n\n\n<p>Assim como acontece com as avalia\u00e7\u00f5es positivas, as avalia\u00e7\u00f5es negativas trazem muitas consequ\u00eancias. Entretanto, essas consequ\u00eancias podem ser igualmente prejudiciais se voc\u00ea n\u00e3o tiver nenhuma avalia\u00e7\u00e3o de usu\u00e1rio.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Perda de credibilidade<\/strong> \u2013 Sem avalia\u00e7\u00f5es ou com avalia\u00e7\u00f5es negativas dos usu\u00e1rios, sua empresa pode rapidamente colocar sua reputa\u00e7\u00e3o em risco e fazer com que as pessoas deixem de confiar em voc\u00ea.<\/li><li><strong>Voc\u00ea desestimula os clientes<\/strong> \u2013 Avalia\u00e7\u00f5es negativas dos clientes deixam um gosto amargo na boca do p\u00fablico e rapidamente impedir\u00e3o que voc\u00ea tenha uma assinatura bem-sucedida. Esses clientes insatisfeitos poder\u00e3o dominar a conversa sobre sua empresa e afastar muitas pessoas.<\/li><li><strong>Perda de receita<\/strong> \u2013 A aus\u00eancia de avalia\u00e7\u00f5es ou avalia\u00e7\u00f5es negativas significa que as pessoas n\u00e3o est\u00e3o satisfeitas com o seu produto, servi\u00e7o ou ades\u00e3o. Como resultado, elas n\u00e3o v\u00e3o esperar que voc\u00ea melhore.<\/li><li><strong>Aten\u00e7\u00e3o negativa<\/strong> \u2013 Nem toda aten\u00e7\u00e3o \u00e9 boa aten\u00e7\u00e3o. \u00c0s vezes, ter muitas cr\u00edticas negativas pode tornar as pessoas mais cautelosas, fazendo com que elas decidam nunca trabalhar com sua empresa. No mundo das m\u00eddias sociais, as not\u00edcias se espalham rapidamente e as pessoas podem ser influenciadas com facilidade.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Considera\u00e7\u00f5es finais<\/strong><\/p>\n\n\n\n<p>As consequ\u00eancias das avalia\u00e7\u00f5es positivas ou negativas podem ser um pouco semelhantes, mas em espectros diferentes. Gra\u00e7as \u00e0 Internet, essas avalia\u00e7\u00f5es podem causar um grande impacto em sua empresa e s\u00e3o outro ve\u00edculo que voc\u00ea pode usar para promover seu neg\u00f3cio on-line. Portanto, n\u00e3o subestime a import\u00e2ncia das avalia\u00e7\u00f5es e incentive seus clientes a deixarem avalia\u00e7\u00f5es para sua empresa! Elas podem fazer com que sua empresa tenha uma boa imagem e lhe dar uma maneira de ouvir seus clientes sobre o que pode ser melhorado ou onde est\u00e3o os pontos fortes de sua empresa.<\/p>\n\n\n\n<p><em>Sua empresa tem avalia\u00e7\u00f5es on-line? O que voc\u00ea acha de empresas que t\u00eam avalia\u00e7\u00f5es negativas ou n\u00e3o t\u00eam avalia\u00e7\u00f5es?<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Leitura adicional <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/how-to-get-reviews-for-your-membership-site\/\"><em>Como obter avalia\u00e7\u00f5es para seu site de associa\u00e7\u00e3o<\/em><\/a><\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/pt\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 maneiras de lidar com feedback positivo e negativo sobre seu site de associa\u00e7\u00e3o<\/a><\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/memberpress.com\/pt\/social-media-listening-ears-on\/\">Escuta de m\u00eddia social: Ouvidos atentos!<\/a><\/em><\/p>\n\n\n\n<p>\n\nSe voc\u00ea gostou desta postagem, siga-nos em\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0e\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly. Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":19506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94,362],"tags":[462,322,584],"class_list":{"0":"post-19483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-marketing","10":"category-social-media","11":"tag-membership-business","12":"tag-online-business","13":"tag-user-reviews","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"online business,user reviews,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Can User Reviews Really Help\/Hurt Your Online Business?\" \/>\n\t\t<meta property=\"og:description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-10-07T16:26:10+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-10-07T16:26:12+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Can User Reviews Really Help\/Hurt Your Online Business?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#blogposting\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"headline\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/User-Reviews@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-10-07T10:26:10-04:00\",\"dateModified\":\"2019-10-07T10:26:12-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\"},\"articleSection\":\"Advice, Business, Marketing, Social Media, membership business, online business, user reviews\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#listItem\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#listItem\",\"position\":4,\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/\",\"name\":\"Jessica Starks\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1776959750\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"description\":\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/User-Reviews@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#mainImage\"},\"datePublished\":\"2019-10-07T10:26:10-04:00\",\"dateModified\":\"2019-10-07T10:26:12-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Can User Reviews Really Help\/Hurt Your Online Business?<\/title>\n\n","aioseo_head_json":{"title":"As avalia\u00e7\u00f5es dos usu\u00e1rios podem realmente ajudar ou prejudicar seu neg\u00f3cio on-line?","description":"Mas qual \u00e9 REALMENTE o peso das avalia\u00e7\u00f5es dos usu\u00e1rios? Nesta publica\u00e7\u00e3o, exploraremos as maneiras pelas quais as avalia\u00e7\u00f5es de usu\u00e1rios podem ajudar ou prejudicar seu neg\u00f3cio on-line.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","robots":"max-image-preview:large","keywords":"online business,user reviews,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#blogposting","name":"Can User Reviews Really Help\/Hurt Your Online Business?","headline":"Can User Reviews Really Help\/Hurt Your Online Business?","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","width":1480,"height":987},"datePublished":"2019-10-07T10:26:10-04:00","dateModified":"2019-10-07T10:26:12-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage"},"articleSection":"Advice, Business, Marketing, Social Media, membership business, online business, user reviews"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#listItem","name":"Can User Reviews Really Help\/Hurt Your Online Business?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#listItem","position":4,"name":"Can User Reviews Really Help\/Hurt Your Online Business?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/","name":"Jessica Starks","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1776959750"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","name":"Can User Reviews Really Help\/Hurt Your Online Business?","description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#mainImage"},"datePublished":"2019-10-07T10:26:10-04:00","dateModified":"2019-10-07T10:26:12-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"Can User Reviews Really Help\/Hurt Your Online Business?","og:description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","og:url":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-10-07T16:26:10+00:00","article:modified_time":"2019-10-07T16:26:12+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Can User Reviews Really Help\/Hurt Your Online Business?","twitter:description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png"},"aioseo_meta_data":{"post_id":"19483","title":"As avalia\u00e7\u00f5es dos usu\u00e1rios podem realmente ajudar ou prejudicar seu neg\u00f3cio on-line?","description":"Mas qual \u00e9 REALMENTE o peso das avalia\u00e7\u00f5es dos usu\u00e1rios? Nesta publica\u00e7\u00e3o, exploraremos as maneiras pelas quais as avalia\u00e7\u00f5es de usu\u00e1rios podem ajudar ou prejudicar seu neg\u00f3cio on-line.","keywords":[{"label":"online business","value":"online business"},{"label":"user reviews","value":"user reviews"},{"label":"membership business","value":"membership business"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:06:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tCan User Reviews Really Help\/Hurt Your Online Business?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/"},{"label":"Can User Reviews Really Help\/Hurt Your Online Business?","link":"https:\/\/memberpress.com\/pt\/blog\/can-user-reviews-really-help-hurt-your-online-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly.<\/p>","content":[{"type":"text","data":"With the rise of online businesses, the significance and popularity of user reviews have increased rapidly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you NEED reviews.<\/p>","content":[{"type":"text","data":"Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you NEED reviews."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But how much weight do they REALLY carry? Can they literally make or break your business? In this post, we will explore the ways user reviews can help or hurt your online business.<\/p>","content":[{"type":"text","data":"But how much weight do they REALLY carry? Can they literally make or break your business? In this post, we will explore the ways user reviews can help or hurt your online business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Good<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Good<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>There are a number of positive things that come with having user reviews for your membership site or online business, especially if they are positive.<\/p>","content":[{"type":"text","data":"There are a number of positive things that come with having user reviews for your membership site or online business, especially if they are positive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Increased Attention<\/strong> - One of the greatest things about having reviews is that it can bring increased attention to your membership organization or online business. <\/li><li><strong>Potential to Earn More Money<\/strong> - Due to the increased visibility of your online business, this can also increase your chances of selling more memberships and making more money.<\/li><li><strong>More Trust\/Credibility<\/strong> - Have you ever been thinking about purchasing a product and noticed that it had no reviews? Chances are that you aren't going to trust the product as much or believe that it won't be good quality. Reviews, especially good ones, help people know that your company is an actual company whose products and services can be trusted. This will also encourage people to try your product out.<\/li><li><strong>Marketing Boost<\/strong> - Another great thing about having positive user ratings is that it can complement your membership business' marketing strategy. You can use these reviews to promote your business and let other potential customers know that you guys are doing amazing work.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Maior aten\u00e7\u00e3o<\/strong> - Uma das melhores coisas sobre ter avalia\u00e7\u00f5es \u00e9 que elas podem atrair mais aten\u00e7\u00e3o para sua organiza\u00e7\u00e3o associativa ou neg\u00f3cio online. <\/li><li><strong>Potencial para ganhar mais dinheiro<\/strong> - Devido ao aumento da visibilidade do seu neg\u00f3cio online, isso tamb\u00e9m pode aumentar suas chances de vender mais assinaturas e ganhar mais dinheiro.<\/li><li><strong>Mais confian\u00e7a\/credibilidade<\/strong> - Voc\u00ea j\u00e1 pensou em comprar um produto e percebeu que ele n\u00e3o tinha avalia\u00e7\u00f5es? \u00c9 prov\u00e1vel que voc\u00ea n\u00e3o confie tanto no produto ou acredite que ele n\u00e3o seja de boa qualidade. As avalia\u00e7\u00f5es, especialmente as positivas, ajudam as pessoas a saber que sua empresa \u00e9 uma empresa real, cujos produtos e servi\u00e7os s\u00e3o confi\u00e1veis. Isso tamb\u00e9m incentivar\u00e1 as pessoas a experimentarem seu produto.<\/li><li><strong>Impulso de marketing<\/strong> - Outra grande vantagem de ter avalia\u00e7\u00f5es positivas dos usu\u00e1rios \u00e9 que isso pode complementar a estrat\u00e9gia de marketing do seu neg\u00f3cio de assinaturas. Voc\u00ea pode usar essas avalia\u00e7\u00f5es para promover seu neg\u00f3cio e mostrar a outros clientes em potencial que voc\u00eas est\u00e3o fazendo um trabalho incr\u00edvel.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Bad<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>User Reviews: The Bad<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Just like it happens with positive reviews, negative reviews come with many consequences. However, those consequences can be just as harmful if you have no user reviews at all.<\/p>","content":[{"type":"text","data":"Just like it happens with positive reviews, negative reviews come with many consequences. However, those consequences can be just as harmful if you have no user reviews at all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Loss of Credibility<\/strong> - Without reviews or with negative user reviews, your business can quickly put their reputation in jeopardy and cause people not to trust you.<\/li><li><strong>You Turn Customers Off<\/strong> - Bad customer reviews put a bad taste in the public's mouth and will quickly hinder you from having a successful membership. Those unhappy customers will be able to take over the conversation about your business and keep many people away.<\/li><li><strong>Loss of Revenue<\/strong> - No reviews or bad reviews mean that people are not happy with your product, service, or membership. As a result, they will not stick around to wait for you to get better.<\/li><li><strong>Negative Attention<\/strong> - Not all attention is good attention. Sometimes, having numerous bad reviews can make people more vigilant so they can be sure not ever to work with your company. In the world of social media, word travels fast, and people can be influenced quickly.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Perda de credibilidade<\/strong> - Sem avalia\u00e7\u00f5es ou com avalia\u00e7\u00f5es negativas dos usu\u00e1rios, sua empresa pode rapidamente colocar sua reputa\u00e7\u00e3o em risco e fazer com que as pessoas deixem de confiar em voc\u00ea.<\/li><li><strong>Voc\u00ea desestimula os clientes<\/strong> - Avalia\u00e7\u00f5es negativas dos clientes deixam um gosto amargo na boca do p\u00fablico e rapidamente impedir\u00e3o que voc\u00ea tenha uma assinatura bem-sucedida. Esses clientes insatisfeitos poder\u00e3o dominar a conversa sobre sua empresa e afastar muitas pessoas.<\/li><li><strong>Perda de receita<\/strong> - A aus\u00eancia de avalia\u00e7\u00f5es ou avalia\u00e7\u00f5es negativas significa que as pessoas n\u00e3o est\u00e3o satisfeitas com o seu produto, servi\u00e7o ou assinatura. Como resultado, elas n\u00e3o v\u00e3o esperar que voc\u00ea melhore.<\/li><li><strong>Aten\u00e7\u00e3o negativa<\/strong> - Nem toda aten\u00e7\u00e3o \u00e9 boa aten\u00e7\u00e3o. \u00c0s vezes, ter muitas cr\u00edticas negativas pode tornar as pessoas mais cautelosas, fazendo com que elas decidam nunca trabalhar com sua empresa. No mundo das m\u00eddias sociais, as not\u00edcias se espalham rapidamente e as pessoas podem ser influenciadas com facilidade.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>The consequences that come with positive or negative reviews can be somewhat similar but on different spectrums. Thanks to the internet, these reviews can make a massive impact on your business and are another vehicle you can use to promote your online business. So do not underestimate the importance of reviews, and encourage your customers to leave reviews for your business! They can make your business look good and give you a way to hear from your customers about what you can improve or where your business' strengths lie.<\/p>","content":[{"type":"text","data":"The consequences that come with positive or negative reviews can be somewhat similar but on different spectrums. Thanks to the internet, these reviews can make a massive impact on your business and are another vehicle you can use to promote your online business. So do not underestimate the importance of reviews, and encourage your customers to leave reviews for your business! They can make your business look good and give you a way to hear from your customers about what you can improve or where your business' strengths lie."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Does your business have reviews online? How do you feel about businesses that have negative reviews or no reviews?<\/em><\/p>","content":[{"type":"text","data":"<em>Does your business have reviews online? How do you feel about businesses that have negative reviews or no reviews?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Further Reading <\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Further Reading <\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/how-to-get-reviews-for-your-membership-site\/\"><em>How to Get Reviews for Your Membership Site<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-get-reviews-for-your-membership-site\/\"><em>How to Get Reviews for Your Membership Site<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em><a href=\"https:\/\/memberpress.com\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 Ways to Handle Positive and Negative Feedback About Your Membership Site<\/a><\/em><\/p>","content":[{"type":"text","data":"<em><a href=\"https:\/\/memberpress.com\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 Ways to Handle Positive and Negative Feedback About Your Membership Site<\/a><\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em><a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\">Social Media Listening: Ears On!<\/a><\/em><\/p>","content":[{"type":"text","data":"<em><a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\">Social Media Listening: Ears On!<\/a><\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>\n\nIf you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","content":[{"type":"text","data":"\n\nIf you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=19483"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/19506"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=19483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=19483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=19483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}