{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/","title":{"rendered":"O que \u00e9 SEO local e por que voc\u00ea precisa dele?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\">Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> costuma ser vista como uma forma de aumentar a visibilidade do seu site em toda a internet. No entanto, especialmente para pequenas empresas f\u00edsicas, \u00e0s vezes \u00e9 mais sensato atrair clientes em potencial que estejam fisicamente pr\u00f3ximos.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab885ac063d9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab885ac063d9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >O que \u00e9 SEO local e por que voc\u00ea precisa dele?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >Como voc\u00ea pode come\u00e7ar a usar o SEO local?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. Reivindique seu perfil do Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. Escreva um blog com t\u00f3picos de interesse local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, voc\u00ea pode implementar uma estrat\u00e9gia conhecida como \u2018SEO local\u2019 para que os mecanismos de busca saibam que sua localiza\u00e7\u00e3o \u00e9 importante e que ela deve influenciar na classifica\u00e7\u00e3o do seu site. Com alguns ajustes simples, voc\u00ea pode fazer com que o nome da sua empresa apare\u00e7a para os clientes da sua regi\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos explicar o que \u00e9 SEO local e por que \u00e9 uma estrat\u00e9gia inteligente para propriet\u00e1rios de pequenas empresas e outras pessoas com sites voltados para uma localiza\u00e7\u00e3o espec\u00edfica. Em seguida, compartilharemos algumas dicas para implement\u00e1-lo. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>O que \u00e9 SEO local e por que voc\u00ea precisa dele?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO local refere-se ao processo de otimiza\u00e7\u00e3o do seu conte\u00fado para que apare\u00e7a em pesquisas espec\u00edficas do local. Por exemplo, se voc\u00ea administra um bed and breakfast em Denver, Colorado, talvez queira implementar algumas estrat\u00e9gias para aumentar a probabilidade de seu site aparecer em pesquisas como \"Denver lodging\" ou \"bed and breakfast Denver\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 est\u00e1 aplicando as melhores pr\u00e1ticas de SEO para melhorar suas posi\u00e7\u00f5es nos resultados de busca, isso pode parecer um exagero. No entanto, para competir com grandes marcas como a Amazon e o Walmart, <a href=\"https:\/\/memberpress.com\/pt\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pequenas empresas (abre em uma nova guia)\">pequenas empresas<\/a> precisam de uma vantagem para aparecer nos resultados de pesquisa. Al\u00e9m disso, as estat\u00edsticas mostram que h\u00e1 muitos benef\u00edcios importantes na otimiza\u00e7\u00e3o para pesquisas baseadas em localiza\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, pesquisas contendo os termos \"near me\" (perto de mim) ou \"close by\" (perto de) <a rel=\"noreferrer noopener\" aria-label=\"aumentou em 900% (abre em uma nova guia)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">aumentou em 900%<\/a> entre 2013 e 2017, e os n\u00fameros continuaram a aumentar desde ent\u00e3o. 84% dos usu\u00e1rios que fazem pesquisas relacionadas a locais est\u00e3o procurando comida ou restaurantes, enquanto 56% usam pesquisas \"perto de mim\" para encontrar entretenimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E mais, <a rel=\"noreferrer noopener\" aria-label=\"72% dos clientes (abre em uma nova guia)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72% dos clientes<\/a> que realizam pesquisas locais visitam uma loja em um raio de oito quil\u00f4metros de sua localiza\u00e7\u00e3o. Com tudo isso dito, investir em SEO local pode aumentar significativamente sua visibilidade on-line, bem como o n\u00famero de pessoas que entram em sua loja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>Como voc\u00ea pode come\u00e7ar a usar o SEO local?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se os n\u00fameros acima o convenceram de que o SEO local \u00e9 essencial para o seu neg\u00f3cio, ent\u00e3o voc\u00ea est\u00e1 com sorte. Aqui est\u00e3o tr\u00eas dicas importantes para melhorar a posi\u00e7\u00e3o do seu site nos resultados de busca local, e nenhuma delas \u00e9 dif\u00edcil de implementar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como voc\u00ea j\u00e1 pode otimizar o seu site usando termos de pesquisa populares relacionados ao seu setor, voc\u00ea pode incorporar algumas palavras e frases espec\u00edficas para indicar aos rastreadores dos mecanismos de pesquisa a sua localiza\u00e7\u00e3o. Exemplos populares incluem o tipo de sua empresa associado a \"perto de mim\", bem como ao nome de sua cidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem algumas maneiras de identificar quais palavras-chave s\u00e3o mais adequadas para o seu site. Primeiro, leve em considera\u00e7\u00e3o o seu p\u00fablico. Se voc\u00ea estiver tentando atrair visitantes de fora da cidade (como no exemplo anterior da pousada), usar o nome da sua cidade provavelmente \u00e9 a op\u00e7\u00e3o mais inteligente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, restaurantes, lojas de roupas e outros pequenos neg\u00f3cios que provavelmente despertem o interesse de pessoas que j\u00e1 se encontram nas proximidades podem obter melhores resultados ao usar palavras-chave do tipo \u201cperto de mim\u201d para otimizar seu conte\u00fado. Para obter mais orienta\u00e7\u00f5es, voc\u00ea pode considerar o uso de uma ferramenta de planejamento de palavras-chave, como o SEMRush:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"A p\u00e1gina inicial da SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Isso lhe dar\u00e1 uma ideia do volume de pesquisa da palavra-chave escolhida, bem como de quaisquer alternativas que voc\u00ea queira considerar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. Reivindique sua <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg\u00f3cio (abre em uma nova guia)\">Google Meu Neg\u00f3cio<\/a> Perfil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg\u00f3cio (abre em uma nova guia)\">Google Meu Neg\u00f3cio<\/a> \u00e9 uma plataforma que permite que os propriet\u00e1rios de empresas compartilhem detalhes importantes com clientes em potencial no Google Maps e nas p\u00e1ginas de resultados de mecanismos de pesquisa (SERPs):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Um exemplo de um perfil do Google My Business para uma cafeteria local em uma SERP do Google.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma maneira f\u00e1cil de os usu\u00e1rios verem seu hor\u00e1rio de funcionamento, informa\u00e7\u00f5es de contato e outros detalhes importantes antes mesmo de acessarem seu site. O Google cria esses perfis automaticamente, mas voc\u00ea precisa \u2018reivindicar\u2019 formalmente o seu para poder modific\u00e1-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para fazer isso, acesse a p\u00e1gina inicial do Google Meu Neg\u00f3cio e clique no \u00edcone <em>Gerenciar agora<\/em> bot\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"A p\u00e1gina inicial do Google Meu Neg\u00f3cio.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, digite o nome da sua empresa e selecione-o no menu suspenso exibido. Se sua empresa n\u00e3o estiver na lista, voc\u00ea pode clicar em <em>Adicione sua empresa ao Google<\/em> e siga as instru\u00e7\u00f5es fornecidas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Encontrar ou adicionar uma nova empresa ao Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de encontrar ou adicionar sua empresa, voc\u00ea precisar\u00e1 clicar em <em>Gerenciar agora<\/em> novamente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecionar sua empresa nos resultados sugeridos pelo Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para verificar se voc\u00ea \u00e9, de fato, o propriet\u00e1rio da empresa que est\u00e1 tentando reivindicar, o Google solicitar\u00e1 que voc\u00ea forne\u00e7a um n\u00famero de telefone, endere\u00e7o de e-mail ou endere\u00e7o f\u00edsico para onde possa enviar um c\u00f3digo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Op\u00e7\u00f5es de verifica\u00e7\u00e3o do Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de receber e inserir seu c\u00f3digo, voc\u00ea poder\u00e1 editar seu perfil. Considere adicionar fotos e avalia\u00e7\u00f5es, al\u00e9m das informa\u00e7\u00f5es da sua empresa, para atrair mais usu\u00e1rios que estejam fazendo buscas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. Escreva um blog com t\u00f3picos de interesse local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de conte\u00fado \u00e9 um m\u00e9todo comprovado para aumentar o tr\u00e1fego do seu site. Se voc\u00ea deseja atrair especificamente o p\u00fablico local, pode ser interessante abordar temas que sejam do interesse das pessoas da sua regi\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea poderia escrever resumos de festivais ou eventos locais. Cr\u00edticas a restaurantes, entrevistas com empres\u00e1rios locais e assuntos relacionados \u00e0s not\u00edcias locais tamb\u00e9m s\u00e3o temas vi\u00e1veis para o blog da sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa pr\u00e1tica pode n\u00e3o apenas <a rel=\"noreferrer noopener\" aria-label=\"atrair mais visitantes para seu site (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">atrair mais visitantes para seu site<\/a>, mas tamb\u00e9m demonstra que voc\u00ea est\u00e1 envolvido e comprometido com a sua comunidade. Os clientes costumam tomar decis\u00f5es de compra <a rel=\"noreferrer noopener\" aria-label=\"com base em seus valores (abre em uma nova guia)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">com base em seus valores<\/a>Portanto, demonstrar seu alinhamento com o ambiente local pode at\u00e9 aumentar as vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitos aspectos envolvidos no lan\u00e7amento de um blog. No entanto, manter uma frequ\u00eancia consistente <a rel=\"noreferrer noopener\" aria-label=\"agenda de lan\u00e7amentos (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">cronograma de lan\u00e7amento<\/a>A publica\u00e7\u00e3o de conte\u00fado relevante para o seu p\u00fablico e a aten\u00e7\u00e3o a detalhes como gram\u00e1tica e ortografia ajudam muito a refinar sua estrat\u00e9gia de marketing de conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pequenas empresas enfrentam grandes dificuldades quando se trata de competir com as grandes redes de varejo. No entanto, com a estrat\u00e9gia certa, voc\u00ea pode aumentar sua visibilidade local para impulsionar as vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta publica\u00e7\u00e3o, compartilhamos tr\u00eas dicas para melhorar seu SEO local:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o.<\/li><li>Reivindique sua <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg\u00f3cio (abre em uma nova guia)\">Google Meu Neg\u00f3cio<\/a> perfil.<\/li><li>Escreva um blog com t\u00f3picos de interesse local.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre SEO local ou sobre como implement\u00e1-lo? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site&#8217;s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it&#8217;s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as &#8216;local SEO&#8217; to let search engines know that your [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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