{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/","title":{"rendered":"O que \u00e9 SEO local e por que voc\u00ea precisa dele?"},"content":{"rendered":"<p><a rel=\"noreferrer noopener\" aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\">Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> \u00e9 geralmente pensado em termos de aumentar a visibilidade de seu site em toda a Web. Entretanto, especialmente para pequenas empresas f\u00edsicas, \u00e0s vezes \u00e9 mais sensato atrair clientes em potencial que est\u00e3o fisicamente pr\u00f3ximos.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2d7caf21aec\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d7caf21aec\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >O que \u00e9 SEO local e por que voc\u00ea precisa dele?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >Como voc\u00ea pode come\u00e7ar a usar o SEO local?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. Reivindique seu perfil do Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. Escreva um blog com t\u00f3picos de interesse local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Felizmente, voc\u00ea pode implementar uma estrat\u00e9gia conhecida como \u2018SEO local' para permitir que os mecanismos de pesquisa saibam que sua localiza\u00e7\u00e3o \u00e9 importante e que deve desempenhar um papel na classifica\u00e7\u00e3o do seu site. Com alguns ajustes simples, voc\u00ea pode colocar o nome da sua empresa na frente dos clientes da sua regi\u00e3o.<\/p>\n\n\n\n<p>Nesta postagem, explicaremos o que \u00e9 SEO local e por que ele \u00e9 uma medida inteligente para propriet\u00e1rios de pequenas empresas e outras pessoas com sites espec\u00edficos de locais. Em seguida, compartilharemos algumas dicas para implement\u00e1-lo. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>O que \u00e9 SEO local e por que voc\u00ea precisa dele?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO local refere-se ao processo de otimiza\u00e7\u00e3o do seu conte\u00fado para que apare\u00e7a em pesquisas espec\u00edficas do local. Por exemplo, se voc\u00ea administra um bed and breakfast em Denver, Colorado, talvez queira implementar algumas estrat\u00e9gias para aumentar a probabilidade de seu site aparecer em pesquisas como \u201cDenver lodging\u201d ou \u201cbed and breakfast Denver\u201d.<\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 estiver usando as pr\u00e1ticas recomendadas de SEO para aumentar suas classifica\u00e7\u00f5es, isso pode parecer um exagero. No entanto, para competir com grandes marcas, como Amazon e Walmart, <a href=\"https:\/\/memberpress.com\/pt\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pequenas empresas (abre em uma nova guia)\">pequenas empresas<\/a> precisam de uma vantagem para aparecer nos resultados de pesquisa. Al\u00e9m disso, as estat\u00edsticas mostram que h\u00e1 muitos benef\u00edcios importantes na otimiza\u00e7\u00e3o para pesquisas baseadas em localiza\u00e7\u00e3o. <\/p>\n\n\n\n<p>Para come\u00e7ar, pesquisas contendo os termos \u201cnear me\u201d (perto de mim) ou \u201cclose by\u201d (perto de)\u201d <a rel=\"noreferrer noopener\" aria-label=\"aumentou em 900% (abre em uma nova guia)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">aumentou em 900%<\/a> entre 2013 e 2017, e os n\u00fameros continuaram a aumentar desde ent\u00e3o. 84% dos usu\u00e1rios que fazem pesquisas relacionadas ao local est\u00e3o procurando comida ou restaurantes, enquanto 56% usam pesquisas \u201cperto de mim\u201d para encontrar entretenimento.<\/p>\n\n\n\n<p>E mais, <a rel=\"noreferrer noopener\" aria-label=\"72% dos clientes (abre em uma nova guia)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72% dos clientes<\/a> que realizam pesquisas locais visitam uma loja em um raio de oito quil\u00f4metros de sua localiza\u00e7\u00e3o. Com tudo isso dito, investir em SEO local pode aumentar significativamente sua visibilidade on-line, bem como o n\u00famero de pessoas que entram em sua loja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>Como voc\u00ea pode come\u00e7ar a usar o SEO local?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se os n\u00fameros acima o convenceram de que o SEO local \u00e9 essencial para sua empresa, ent\u00e3o voc\u00ea est\u00e1 com sorte. Aqui est\u00e3o tr\u00eas dicas importantes para dar ao seu site um impulso nas classifica\u00e7\u00f5es de pesquisa local, nenhuma das quais \u00e9 dif\u00edcil de implementar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Assim como voc\u00ea j\u00e1 pode otimizar o seu site usando termos de pesquisa populares relacionados ao seu setor, voc\u00ea pode incorporar algumas palavras e frases espec\u00edficas para indicar aos rastreadores dos mecanismos de pesquisa a sua localiza\u00e7\u00e3o. Exemplos populares incluem o tipo de sua empresa emparelhado com \u201cperto de mim\u201d, bem como com o nome de sua cidade.<\/p>\n\n\n\n<p>H\u00e1 algumas maneiras de restringir quais palavras-chave s\u00e3o mais adequadas para seu site. Primeiro, considere seu p\u00fablico-alvo. Se estiver tentando atrair pessoas de fora da cidade (como no exemplo anterior de pousada e caf\u00e9 da manh\u00e3), usar o nome da sua cidade provavelmente \u00e9 o caminho mais inteligente.<\/p>\n\n\n\n<p>No entanto, restaurantes, lojas de roupas e outras pequenas empresas que provavelmente interessam \u00e0s pessoas que j\u00e1 est\u00e3o nas proximidades podem se sair melhor usando palavras-chave \u201cperto de mim\u201d para otimizar seu conte\u00fado. Para obter mais orienta\u00e7\u00e3o, considere uma ferramenta de planejamento de palavras-chave, como <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Link de afiliado da Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMRush<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"A p\u00e1gina inicial da SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Isso lhe dar\u00e1 uma ideia do volume de pesquisa da palavra-chave escolhida, bem como de quaisquer alternativas que voc\u00ea queira considerar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. Reivindique sua <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg\u00f3cio (abre em uma nova guia)\">Google Meu Neg\u00f3cio<\/a> Perfil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg\u00f3cio (abre em uma nova guia)\">Google Meu Neg\u00f3cio<\/a> \u00e9 uma plataforma que permite que os propriet\u00e1rios de empresas compartilhem detalhes importantes com clientes em potencial no Google Maps e nas p\u00e1ginas de resultados de mecanismos de pesquisa (SERPs):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Um exemplo de um perfil do Google My Business para uma cafeteria local em uma SERP do Google.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Essa \u00e9 uma maneira f\u00e1cil de os pesquisadores visualizarem seu hor\u00e1rio de funcionamento, informa\u00e7\u00f5es de contato e outros detalhes importantes antes mesmo de chegarem ao seu website. O Google cria esses perfis automaticamente, mas voc\u00ea precisa \u2018reivindicar' formalmente o seu para poder modific\u00e1-lo.<\/p>\n\n\n\n<p>Para fazer isso, acesse a p\u00e1gina inicial do Google Meu Neg\u00f3cio e clique no \u00edcone <em>Gerenciar agora<\/em> bot\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"A p\u00e1gina inicial do Google Meu Neg\u00f3cio.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Em seguida, digite o nome de sua empresa e selecione-o no menu suspenso resultante. Se sua empresa n\u00e3o estiver listada, voc\u00ea pode clicar em <em>Adicione sua empresa ao Google<\/em> e siga as instru\u00e7\u00f5es fornecidas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Encontrar ou adicionar uma nova empresa ao Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Depois de encontrar ou adicionar sua empresa, voc\u00ea precisar\u00e1 clicar em <em>Gerenciar agora<\/em> novamente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecionar sua empresa nos resultados sugeridos pelo Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Para verificar se voc\u00ea \u00e9, de fato, o propriet\u00e1rio da empresa que est\u00e1 tentando reivindicar, o Google solicitar\u00e1 que voc\u00ea forne\u00e7a um n\u00famero de telefone, endere\u00e7o de e-mail ou endere\u00e7o f\u00edsico para o qual ele possa enviar um c\u00f3digo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Op\u00e7\u00f5es de verifica\u00e7\u00e3o do Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Depois de receber e inserir seu c\u00f3digo, voc\u00ea poder\u00e1 editar seu perfil. Considere adicionar fotos e avalia\u00e7\u00f5es, al\u00e9m das informa\u00e7\u00f5es de sua empresa, para atrair mais pesquisadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. Escreva um blog com t\u00f3picos de interesse local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O marketing de conte\u00fado \u00e9 um m\u00e9todo testado e comprovado para melhorar o tr\u00e1fego de seu website. Se voc\u00ea espera atrair especificamente os habitantes locais, conv\u00e9m abordar t\u00f3picos de interesse para as pessoas da sua \u00e1rea imediata.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode escrever resumos de festivais ou eventos locais. Avalia\u00e7\u00f5es de restaurantes, entrevistas com propriet\u00e1rios de empresas locais e assuntos relacionados a not\u00edcias locais tamb\u00e9m s\u00e3o t\u00f3picos vi\u00e1veis para o blog de sua empresa.<\/p>\n\n\n\n<p>Essa pr\u00e1tica pode n\u00e3o apenas <a rel=\"noreferrer noopener\" aria-label=\"atrair mais visitantes para seu site (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">atrair mais visitantes para seu site<\/a>mas tamb\u00e9m mostra que voc\u00ea est\u00e1 engajado e investido em sua comunidade. Os clientes geralmente tomam decis\u00f5es de compra <a rel=\"noreferrer noopener\" aria-label=\"com base em seus valores (abre em uma nova guia)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">com base em seus valores<\/a>Portanto, demonstrar seu alinhamento com o ambiente local pode at\u00e9 aumentar as vendas.<\/p>\n\n\n\n<p>H\u00e1 muita coisa envolvida no lan\u00e7amento de um blog. Entretanto, manter um blog consistente <a rel=\"noreferrer noopener\" aria-label=\"agenda de lan\u00e7amentos (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">cronograma de lan\u00e7amento<\/a>A publica\u00e7\u00e3o de conte\u00fado relevante para o seu p\u00fablico e a aten\u00e7\u00e3o a detalhes como gram\u00e1tica e ortografia ajudam muito a refinar sua estrat\u00e9gia de marketing de conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As pequenas empresas t\u00eam as chances contra elas quando se trata de competir com as grandes <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> empresas. No entanto, com a estrat\u00e9gia certa, voc\u00ea pode aumentar sua visibilidade local para impulsionar as vendas.<\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o, compartilhamos tr\u00eas dicas para melhorar seu SEO local:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o.<\/li><li>Reivindique sua <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg\u00f3cio (abre em uma nova guia)\">Google Meu Neg\u00f3cio<\/a> perfil.<\/li><li>Escreva um blog com t\u00f3picos de interesse local.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre SEO local ou sobre como implement\u00e1-lo? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site\u2019s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it\u2019s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as \u2018local SEO\u2019 to let search engines know that your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":{"0":"post-19655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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Implementing local SEO can help increase your visibility!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Local-SEO@2x.png"},"aioseo_meta_data":{"post_id":"19655","title":null,"description":"Ajudar sua pequena empresa a se destacar entre as grandes empresas nos resultados de pesquisa pode ser dif\u00edcil. A implementa\u00e7\u00e3o de SEO local pode ajudar a aumentar sua visibilidade!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:09:50","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat Is Local SEO and Why Do You Need It?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Business","link":"https:\/\/memberpress.com\/pt\/blog\/category\/business\/"},{"label":"What Is Local SEO and Why Do You Need It?","link":"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>","content":[{"type":"text","data":"Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What Is Local SEO and Why Do You Need It?<\/h2>","content":"O que \u00e9 SEO local e por que voc\u00ea precisa dele?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\".<\/p>","content":[{"type":"text","data":"Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>","content":[{"type":"text","data":"If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment.<\/p>","content":[{"type":"text","data":"For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>","content":[{"type":"text","data":"Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Get Started With Local SEO?<\/h2>","content":"Como voc\u00ea pode come\u00e7ar a usar o SEO local?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>","content":[{"type":"text","data":"If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Optimize for Location-Based Keywords<\/h3>","content":"1. Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city.<\/p>","content":[{"type":"text","data":"Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>","content":[{"type":"text","data":"There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>","content":[{"type":"text","data":"However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush homepage.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>","content":[{"type":"text","data":"This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Claim Your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> Profile<\/h3>","content":"2. Reivindique seu perfil do Google My Business","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"An example of a Google My Business profile for a local cafe on a Google SERP.\" class=\"wp-image-19658\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","data":{"alt":"An example of a Google My Business profile for a local cafe on a Google SERP.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","align":"center"},"style":{"width":2064,"height":1362,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it.<\/p>","content":[{"type":"text","data":"This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>","content":[{"type":"text","data":"To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"The Google My Business homepage.\" class=\"wp-image-19659\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","data":{"alt":"The Google My Business homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","align":"center"},"style":{"width":2780,"height":1574,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>","content":[{"type":"text","data":"Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finding or adding a new business to Google.\" class=\"wp-image-19660\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","data":{"alt":"Finding or adding a new business to Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","align":"center"},"style":{"width":2140,"height":1356,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>","content":[{"type":"text","data":"Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecting your business from Google's suggested results.\" class=\"wp-image-19661\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","data":{"alt":"Selecting your business from Google's suggested results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","align":"center"},"style":{"width":1734,"height":964,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>","content":[{"type":"text","data":"In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Google My Business' verification options.\" class=\"wp-image-19662\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","data":{"alt":"Google My Business' verification options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","align":"center"},"style":{"width":2048,"height":1268,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>","content":[{"type":"text","data":"After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Write a Blog Featuring Topics of Local Interest<\/h3>","content":"3. Escreva um blog com t\u00f3picos de interesse local","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>","content":[{"type":"text","data":"Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>","content":[{"type":"text","data":"For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>","content":[{"type":"text","data":"This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>","content":[{"type":"text","data":"There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>","content":[{"type":"text","data":"Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we shared three tips for improving your local SEO:<\/p>","content":[{"type":"text","data":"In this post, we shared three tips for improving your local SEO:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Optimize for location-based keywords.<\/li><li>Claim your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> profile.<\/li><li>Write a blog featuring topics of local interest.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Otimize para palavras-chave baseadas em localiza\u00e7\u00e3o.<\/li><li>Reivindique sua <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg\u00f3cio (abre em uma nova guia)\">Google Meu Neg\u00f3cio<\/a> perfil.<\/li><li>Escreva um blog com t\u00f3picos de interesse local.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=19655"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/19718"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=19655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=19655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=19655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}