{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/","title":{"rendered":"Como realizar uma auditoria de SEO em seu site WordPress"},"content":{"rendered":"<p>N\u00e3o h\u00e1 d\u00favida de que otimizar seu site para mecanismos de pesquisa \u00e9 fundamental se voc\u00ea quiser <a rel=\"noreferrer noopener\" aria-label=\"direcionar tr\u00e1fego (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">direcionar tr\u00e1fego<\/a>. No entanto, mesmo que a otimiza\u00e7\u00e3o do mecanismo de busca (SEO) do seu site estivesse em \u00f3tima forma quando foi lan\u00e7ado, ela pode se deteriorar com o tempo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a50dc41c93ee\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50dc41c93ee\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >Uma introdu\u00e7\u00e3o \u00e0 auditoria de SEO para WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >Como realizar uma auditoria de SEO em seu site WordPress (em 5 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Realize pesquisas de palavras-chave e analise seu conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. Determine a qualidade de seus backlinks atuais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. Avalie a capacidade de resposta do seu site e fa\u00e7a os ajustes necess\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. Criar um cronograma para a realiza\u00e7\u00e3o de auditorias futuras<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u00c9 por isso que \u00e9 fundamental realizar auditorias regulares de SEO. Ao monitorar o estado das classifica\u00e7\u00f5es do seu site e identificar as \u00e1reas que precisam ser melhoradas, voc\u00ea pode aumentar a visibilidade do seu site nas p\u00e1ginas de resultados dos mecanismos de pesquisa (SERPs).<\/p>\n\n\n\n<p>Neste post, apresentaremos a auditoria de SEO e explicaremos por que ela \u00e9 crucial para seu site WordPress. Em seguida, mostraremos como realizar sua primeira auditoria. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 auditoria de SEO para WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u2018Auditoria' \u00e9 a pr\u00e1tica de examinar sistematicamente algo para determinar sua validade. Quando se trata do seu site WordPress, h\u00e1 muitos tipos de auditorias que podem ser realizadas, incluindo auditorias de conte\u00fado, seguran\u00e7a, experi\u00eancia do usu\u00e1rio (UX), desempenho e SEO.<\/p>\n\n\n\n<p>Considerando a rapidez com que o cen\u00e1rio on-line tende a mudar, \u00e9 importante manter seu site atualizado em todos os aspectos. As auditorias s\u00e3o uma pr\u00e1tica inteligente para avaliar o estado do seu site, de modo que voc\u00ea possa descobrir as \u00e1reas que precisam ser atualizadas.<\/p>\n\n\n\n<p>Uma auditoria de SEO pode consistir na verifica\u00e7\u00e3o de v\u00e1rios aspectos importantes do seu site que influenciam sua posi\u00e7\u00e3o nos mecanismos de pesquisa, como<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Palavras-chave:<\/strong> Termos relacionados ao seu site e ao seu conte\u00fado que os usu\u00e1rios provavelmente pesquisar\u00e3o.<\/li><li><strong>Backlinks:<\/strong> Links para seu site, internos ou externos.<\/li><li><strong>Desempenho:<\/strong> A rapidez com que seu site carrega para os visitantes.<\/li><li><strong>Capacidade de resposta:<\/strong> O n\u00edvel de otimiza\u00e7\u00e3o do seu site para uso em dispositivos m\u00f3veis.<\/li><\/ul>\n\n\n\n<p>Embora esses elementos sejam essenciais para a forma como os rastreadores dos mecanismos de pesquisa e os usu\u00e1rios experimentam o seu site, talvez voc\u00ea n\u00e3o perceba que h\u00e1 algo errado com eles nas suas intera\u00e7\u00f5es di\u00e1rias com o painel. Uma auditoria completa ajudar\u00e1 a evidenci\u00e1-los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>Como realizar uma auditoria de SEO em seu site WordPress (em 5 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As auditorias de SEO podem ser bastante demoradas, devido \u00e0 aten\u00e7\u00e3o aos detalhes que exigem. Abaixo, descrevemos cinco etapas que s\u00e3o fundamentais para o processo, com sugest\u00f5es sobre como simplific\u00e1-las quando poss\u00edvel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Realize pesquisas de palavras-chave e analise seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A otimiza\u00e7\u00e3o para palavras-chave \u00e9 a base de um SEO de qualidade. Analisar mais de perto como voc\u00ea est\u00e1 se saindo nesse aspecto o ajudar\u00e1 com sua estrat\u00e9gia de conte\u00fado no futuro e, possivelmente, tamb\u00e9m com suas classifica\u00e7\u00f5es.<\/p>\n\n\n\n<p>Para come\u00e7ar, determine para quais termos seu site est\u00e1 classificado. Ferramentas como <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (abre em uma nova guia)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> pode ajud\u00e1-lo com isso:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"A ferramenta de pesquisa de palavras-chave da SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Considere se as palavras-chave mais fortemente associadas ao seu site s\u00e3o aquelas para as quais voc\u00ea deseja se classificar. Se n\u00e3o forem, voc\u00ea saber\u00e1 como ajustar sua estrat\u00e9gia de conte\u00fado no futuro para alinh\u00e1-la melhor com suas metas.<\/p>\n\n\n\n<p>Enquanto isso, talvez queira dar uma olhada em alguns dos seus conte\u00fados de melhor desempenho. Verifique se suas postagens mais populares est\u00e3o totalmente otimizadas para as palavras-chave de destino, bem como para outros fatores de SEO na p\u00e1gina. Um plug-in como o <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> pode ajudar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"O plug-in Yoast SEO.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Suas listas de verifica\u00e7\u00e3o apontar\u00e3o as \u00e1reas que podem ser melhoradas, para que suas postagens mais valiosas continuem a direcionar tr\u00e1fego para o seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. Determine a qualidade de seus backlinks atuais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Backlinks <a href=\"https:\/\/memberpress.com\/pt\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"desempenham um papel importante (abre em uma nova guia)\">desempenham um papel importante<\/a> para sinalizar a credibilidade, a autoridade e a relev\u00e2ncia do seu site para os rastreadores dos mecanismos de busca. No entanto, \u00e9 mais importante a qualidade do que a quantidade quando se trata dessa parte de seu site.<\/p>\n\n\n\n<p>Usando <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Link de afiliado da Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMrush<\/a>'s <a rel=\"noreferrer noopener\" aria-label=\"Ferramenta de auditoria de backlinks (abre em uma nova guia)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Ferramenta de auditoria de backlinks<\/a>Se voc\u00ea tiver um link para o seu site, poder\u00e1 filtrar todos os links para o seu site para encontrar qualquer um que possa ser considerado spam ou de baixa qualidade:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"A ferramenta de auditoria de backlinks da SEMRush.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Depois de identificar esses links problem\u00e1ticos, voc\u00ea tem duas op\u00e7\u00f5es. A op\u00e7\u00e3o prefer\u00edvel \u00e9 entrar em contato com o propriet\u00e1rio do site que est\u00e1 fazendo o link de volta para voc\u00ea, solicitando que ele remova o backlink indesejado.<\/p>\n\n\n\n<p>Se isso n\u00e3o funcionar, voc\u00ea pode \u2018rejeitar' links de baixa qualidade para que os rastreadores dos mecanismos de pesquisa os ignorem ao indexar seu site. Voc\u00ea pode fazer isso em <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (abre em uma nova guia)\">Console de pesquisa do Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"A ferramenta de rejei\u00e7\u00e3o de links do Google.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Na ferramenta Disavow Links, basta selecionar seu site no menu suspenso e clicar no bot\u00e3o <em>Desautorizar links<\/em> bot\u00e3o. Em seguida, carregue um arquivo de texto simples contendo uma lista dos links que voc\u00ea deseja que o Google ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Embora pare\u00e7am n\u00e3o estar relacionados, o desempenho \u00e9 um fator essencial para o SEO do seu site. Google <a rel=\"noreferrer noopener\" aria-label=\"premia sites de carregamento r\u00e1pido em detrimento dos lentos (abre em uma nova guia)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">premia sites de carregamento r\u00e1pido em detrimento dos lentos<\/a>Por isso, \u00e9 importante garantir que voc\u00ea esteja funcionando na velocidade m\u00e1xima. <\/p>\n\n\n\n<p>Existem <a rel=\"noreferrer noopener\" aria-label=\"v\u00e1rias ferramentas de teste de velocidade (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/check-monitor-performance-membership-site\/\" target=\"_blank\">v\u00e1rias ferramentas de teste de velocidade<\/a> que voc\u00ea pode considerar para testar o desempenho do seu site. Uma delas \u00e9 <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (abre em uma nova guia)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"A ferramenta de teste de velocidade Pingdom.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>A vantagem dessa plataforma em rela\u00e7\u00e3o a outras op\u00e7\u00f5es \u00e9 que voc\u00ea pode executar testes de diferentes locais, revelando problemas para usu\u00e1rios globais em vez de para aqueles em uma \u00fanica \u00e1rea. Ap\u00f3s a conclus\u00e3o do teste, o Pingdom fornecer\u00e1 sugest\u00f5es para melhorar a velocidade do seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Resultados do teste de velocidade do Pingdom com sugest\u00f5es de aprimoramento do desempenho da p\u00e1gina.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Siga essas diretrizes da melhor forma poss\u00edvel para que seu site seja carregado mais rapidamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. Avalie a capacidade de resposta do seu site e fa\u00e7a os ajustes necess\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Embora muitos sites, especialmente os criados com o WordPress, agora se adaptem a v\u00e1rios tamanhos de tela, ainda h\u00e1 muitos que n\u00e3o se adaptam. Se <a rel=\"noreferrer noopener\" aria-label=\"seu site n\u00e3o \u00e9 responsivo (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/is-your-site-mobile-friendly\/\" target=\"_blank\">seu site n\u00e3o \u00e9 responsivo<\/a>Se voc\u00ea n\u00e3o tiver uma solu\u00e7\u00e3o de seguran\u00e7a, \u00e9 mais prov\u00e1vel que perca usu\u00e1rios m\u00f3veis que ficam frustrados ao tentar us\u00e1-la.<\/p>\n\n\n\n<p>Al\u00e9m disso, o Google adotou a <a rel=\"noreferrer noopener\" aria-label=\"promo\u00e7\u00e3o de sites responsivos (abre em uma nova guia)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favorecimento de sites responsivos<\/a> sobre aqueles que n\u00e3o proporcionam uma experi\u00eancia m\u00f3vel agrad\u00e1vel. A falta de adapta\u00e7\u00e3o pode prejudicar suas classifica\u00e7\u00f5es.<\/p>\n\n\n\n<p>Caso n\u00e3o tenha feito isso h\u00e1 algum tempo, visite seu site em um smartphone e observe se ele se encaixa na tela menor ou se \u00e9 necess\u00e1rio aplicar zoom e rolar a tela para l\u00ea-lo. Se esse \u00faltimo caso for verdadeiro, voc\u00ea precisar\u00e1 fazer algumas altera\u00e7\u00f5es em seu design da Web.<\/p>\n\n\n\n<p>Provavelmente, a maneira mais simples de tornar um site WordPress responsivo \u00e9 escolher um tema compat\u00edvel com dispositivos m\u00f3veis:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Resultados da pesquisa de temas responsivos no diret\u00f3rio de temas do WordPress.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>No entanto, se seu site e sua marca estiverem muito bem estabelecidos, isso pode ser mais f\u00e1cil de dizer do que fazer. Como alternativa, talvez voc\u00ea queira considerar o uso de <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Link de afiliado do Jet Pack\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"O plug-in Jetpack.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Esse plug-in tudo-em-um inclui um <a rel=\"noreferrer noopener\" aria-label=\"Recurso de tema m\u00f3vel (abre em uma nova guia)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Recurso de tema m\u00f3vel<\/a> que pode transformar seu site n\u00e3o responsivo em um site compat\u00edvel com smartphones, sem a necessidade de alterar o tema. \u00c9 muito mais simples e r\u00e1pido do que uma reformula\u00e7\u00e3o completa do site e ainda fornece o impulso necess\u00e1rio de SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. Criar um cronograma para a realiza\u00e7\u00e3o de auditorias futuras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ao concluir sua primeira auditoria de SEO, \u00e9 aconselh\u00e1vel programar a pr\u00f3xima. Essa pr\u00e1tica ser\u00e1 mais \u00fatil se se tornar uma parte regular de sua rotina de manuten\u00e7\u00e3o cont\u00ednua, portanto, considere a possibilidade de estabelecer um cronograma formal de auditoria para voc\u00ea.<\/p>\n\n\n\n<p>A frequ\u00eancia com que voc\u00ea deve realizar esses exames depende do seu site. Sites pequenos e est\u00e1ticos que n\u00e3o mudam com muita frequ\u00eancia provavelmente podem se dar bem com apenas uma auditoria por ano. Quanto mais din\u00e2mico for o conte\u00fado, mais frequente ser\u00e1 a auditoria do site.<\/p>\n\n\n\n<p>Blogs pequenos e sites de com\u00e9rcio eletr\u00f4nico provavelmente se sair\u00e3o melhor com duas auditorias por ano, por exemplo, enquanto sites m\u00e9dios e grandes podem precisar de verifica\u00e7\u00f5es trimestrais. Se o seu site for muito grande e publicar conte\u00fado novo v\u00e1rias vezes por dia, talvez seja melhor investir em auditorias mensais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma auditoria completa de SEO pode revelar problemas ocultos em seu site que podem estar afetando sua visibilidade. Ao resolv\u00ea-los, voc\u00ea poder\u00e1 voltar a gerenciar seu site e observar o tr\u00e1fego chegar.<\/p>\n\n\n\n<p>Esta publica\u00e7\u00e3o compartilhou cinco etapas principais que voc\u00ea deve seguir para realizar sua primeira auditoria de SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Fa\u00e7a uma pesquisa de palavras-chave e analise seu conte\u00fado.<\/li><li>Determine a qualidade de seus backlinks atuais.<\/li><li>Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade.<\/li><li>Avalie a capacidade de resposta de seu site e fa\u00e7a os ajustes necess\u00e1rios.<\/li><li>Criar um cronograma para realizar auditorias futuras.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre auditorias de SEO? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site\u2019s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That\u2019s why conducting regular SEO audits is key. By monitoring the state of your site\u2019s rankings [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-19666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Visibility is key for driving traffic to your WordPress website. 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However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time.<\/p>","content":[{"type":"text","data":"There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs).<\/p>","content":[{"type":"text","data":"That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to SEO Auditing for WordPress<\/h2>","content":"Uma introdu\u00e7\u00e3o \u00e0 auditoria de SEO para WordPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits.<\/p>","content":[{"type":"text","data":"'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed.<\/p>","content":[{"type":"text","data":"Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:<\/p>","content":[{"type":"text","data":"An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Keywords:<\/strong> Terms related to your site and its content that users are likely to search for.<\/li><li><strong>Backlinks:<\/strong> Links to your site, internal or external.<\/li><li><strong>Performance:<\/strong> How fast your site loads for visitors.<\/li><li><strong>Responsiveness:<\/strong> How well your site is optimized for mobile usage.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Palavras-chave:<\/strong> Termos relacionados ao seu site e ao seu conte\u00fado que os usu\u00e1rios provavelmente pesquisar\u00e3o.<\/li><li><strong>Backlinks:<\/strong> Links para seu site, internos ou externos.<\/li><li><strong>Desempenho:<\/strong> A rapidez com que seu site carrega para os visitantes.<\/li><li><strong>Capacidade de resposta:<\/strong> O n\u00edvel de otimiza\u00e7\u00e3o do seu site para uso em dispositivos m\u00f3veis.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light.<\/p>","content":[{"type":"text","data":"Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)<\/h2>","content":"Como realizar uma auditoria de SEO em seu site WordPress (em 5 etapas)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible.<\/p>","content":[{"type":"text","data":"SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Conduct Keyword Research and Analyze Your Content<\/h3>","content":"1. Realize pesquisas de palavras-chave e analise seu conte\u00fado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well.<\/p>","content":[{"type":"text","data":"Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:<\/p>","content":[{"type":"text","data":"To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush keyword research tool.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush keyword research tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals.<\/p>","content":[{"type":"text","data":"Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:<\/p>","content":[{"type":"text","data":"While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"The Yoast SEO plugin.\" class=\"wp-image-19671\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","data":{"alt":"The Yoast SEO plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","align":"center"},"style":{"width":1870,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site.<\/p>","content":[{"type":"text","data":"Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Determine the Quality of Your Current Backlinks<\/h3>","content":"2. Determine a qualidade de seus backlinks atuais","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site.<\/p>","content":[{"type":"text","data":"Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:<\/p>","content":[{"type":"text","data":"Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"The SEMRush backlink audit tool.\" class=\"wp-image-19672\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","data":{"alt":"The SEMRush backlink audit tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","align":"center"},"style":{"width":2798,"height":1532,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink.<\/p>","content":[{"type":"text","data":"Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:<\/p>","content":[{"type":"text","data":"If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"The Google disavow links tool.\" class=\"wp-image-19673\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","data":{"alt":"The Google disavow links tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","align":"center"},"style":{"width":2368,"height":912,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore.<\/p>","content":[{"type":"text","data":"In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Run Performance Tests and Implement Speed Optimization<\/h3>","content":"3. Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. <\/p>","content":[{"type":"text","data":"Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:<\/p>","content":[{"type":"text","data":"There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"The Pingdom speed test tool.\" class=\"wp-image-19674\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","data":{"alt":"The Pingdom speed test tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","align":"center"},"style":{"width":2372,"height":790,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:<\/p>","content":[{"type":"text","data":"The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Pingdom speed test results with page performance improvement suggestions.\" class=\"wp-image-19675\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","data":{"alt":"Pingdom speed test results with page performance improvement suggestions.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","align":"center"},"style":{"width":2714,"height":1442,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Follow these guidelines to the best of your ability to get your site loading faster.<\/p>","content":[{"type":"text","data":"Follow these guidelines to the best of your ability to get your site loading faster."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Assess Your Site's Responsiveness and Make Necessary Adjustments<\/h3>","content":"4. Avalie a capacidade de resposta do seu site e fa\u00e7a os ajustes necess\u00e1rios","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it.<\/p>","content":[{"type":"text","data":"While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings.<\/p>","content":[{"type":"text","data":"Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design.<\/p>","content":[{"type":"text","data":"If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:<\/p>","content":[{"type":"text","data":"Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Search results for responsive themes in the WordPress Theme Directory.\" class=\"wp-image-19676\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","data":{"alt":"Search results for responsive themes in the WordPress Theme Directory.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","align":"center"},"style":{"width":2598,"height":1592,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:<\/p>","content":[{"type":"text","data":"However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"The Jetpack plugin.\" class=\"wp-image-19677\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","data":{"alt":"The Jetpack plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","align":"center"},"style":{"width":1736,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost.<\/p>","content":[{"type":"text","data":"This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Create a Schedule to Conduct Future Audits<\/h3>","content":"5. Criar um cronograma para a realiza\u00e7\u00e3o de auditorias futuras","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself.<\/p>","content":[{"type":"text","data":"As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site.<\/p>","content":[{"type":"text","data":"How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits.<\/p>","content":[{"type":"text","data":"Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in.<\/p>","content":[{"type":"text","data":"A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This post shared five key steps you'll want in order to take to conduct your first SEO audit:<\/p>","content":[{"type":"text","data":"This post shared five key steps you'll want in order to take to conduct your first SEO audit:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Conduct keyword research and analyze your content.<\/li><li>Determine the quality of your current backlinks.<\/li><li>Run performance tests and implement speed optimization.<\/li><li>Assess your site's responsiveness and make necessary adjustments.<\/li><li>Create a schedule to conduct future audits.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Fa\u00e7a uma pesquisa de palavras-chave e analise seu conte\u00fado.<\/li><li>Determine a qualidade de seus backlinks atuais.<\/li><li>Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade.<\/li><li>Avalie a capacidade de resposta de seu site e fa\u00e7a os ajustes necess\u00e1rios.<\/li><li>Criar um cronograma para realizar auditorias futuras.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about SEO audits? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about SEO audits? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=19666"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/19726"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=19666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=19666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=19666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}