{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/","title":{"rendered":"Como realizar uma auditoria de SEO em seu site WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 d\u00favida de que otimizar seu site para os mecanismos de busca \u00e9 fundamental se voc\u00ea quiser <a rel=\"noreferrer noopener\" aria-label=\"direcionar tr\u00e1fego (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">direcionar tr\u00e1fego<\/a>. No entanto, mesmo que a otimiza\u00e7\u00e3o para mecanismos de busca (SEO) do seu site estivesse em perfeitas condi\u00e7\u00f5es no momento do lan\u00e7amento, ela pode se deteriorar com o tempo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc063c38178\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc063c38178\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >Uma introdu\u00e7\u00e3o \u00e0 auditoria de SEO para WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >Como realizar uma auditoria de SEO em seu site WordPress (em 5 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Realize pesquisas de palavras-chave e analise seu conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. Determine a qualidade de seus backlinks atuais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. Avalie a responsividade do seu site e fa\u00e7a os ajustes necess\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. Criar um cronograma para a realiza\u00e7\u00e3o de auditorias futuras<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que realizar auditorias regulares de SEO \u00e9 fundamental. Ao monitorar a posi\u00e7\u00e3o do seu site nos resultados de busca e identificar \u00e1reas que precisam de melhorias, voc\u00ea pode aumentar a visibilidade do seu site nas p\u00e1ginas de resultados dos mecanismos de busca (SERPs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos apresentar a auditoria de SEO e explicar por que ela \u00e9 fundamental para o seu site WordPress. Em seguida, vamos orient\u00e1-lo sobre como realizar sua primeira auditoria. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 auditoria de SEO para WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Auditoria\u2019 \u00e9 a pr\u00e1tica de examinar sistematicamente algo a fim de determinar sua validade. No que diz respeito ao seu site do WordPress, h\u00e1 v\u00e1rios tipos de auditorias que voc\u00ea pode realizar, incluindo auditorias de conte\u00fado, seguran\u00e7a, experi\u00eancia do usu\u00e1rio (UX), desempenho e SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considerando a rapidez com que o cen\u00e1rio online tende a mudar, \u00e9 importante manter seu site atualizado em todos os aspectos. As auditorias s\u00e3o uma pr\u00e1tica recomendada para avaliar o estado do seu site, permitindo que voc\u00ea identifique \u00e1reas que precisam ser atualizadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma auditoria de SEO pode consistir na verifica\u00e7\u00e3o de v\u00e1rios aspectos importantes do seu site que influenciam sua posi\u00e7\u00e3o nos mecanismos de pesquisa, como<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Palavras-chave:<\/strong> Termos relacionados ao seu site e ao seu conte\u00fado que os usu\u00e1rios provavelmente pesquisar\u00e3o.<\/li><li><strong>Backlinks:<\/strong> Links para seu site, internos ou externos.<\/li><li><strong>Desempenho:<\/strong> A rapidez com que seu site carrega para os visitantes.<\/li><li><strong>Capacidade de resposta:<\/strong> O n\u00edvel de otimiza\u00e7\u00e3o do seu site para uso em dispositivos m\u00f3veis.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Embora esses elementos sejam fundamentais para a forma como os rastreadores dos mecanismos de busca e os usu\u00e1rios interagem com o seu site, talvez voc\u00ea n\u00e3o perceba que h\u00e1 algo de errado com eles nas suas intera\u00e7\u00f5es di\u00e1rias com o painel de controle. Uma auditoria completa ajudar\u00e1 a identificar esses problemas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>Como realizar uma auditoria de SEO em seu site WordPress (em 5 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As auditorias de SEO podem ser bastante demoradas, devido \u00e0 aten\u00e7\u00e3o aos detalhes que exigem. A seguir, destacamos cinco etapas essenciais para o processo, com sugest\u00f5es sobre como otimiz\u00e1-las sempre que poss\u00edvel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Realize pesquisas de palavras-chave e analise seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A otimiza\u00e7\u00e3o para palavras-chave \u00e9 um dos pilares fundamentais de um SEO de qualidade. Analisar mais detalhadamente seu desempenho nesse aspecto ajudar\u00e1 voc\u00ea a aprimorar sua estrat\u00e9gia de conte\u00fado daqui para frente e, possivelmente, tamb\u00e9m a melhorar suas posi\u00e7\u00f5es nos resultados de busca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, determine para quais termos seu site est\u00e1 classificado. Ferramentas como <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (abre em uma nova guia)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> pode ajud\u00e1-lo com isso:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"A ferramenta de pesquisa de palavras-chave da SEMRush.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pense se as palavras-chave mais fortemente associadas ao seu site s\u00e3o aquelas para as quais voc\u00ea deseja aparecer nos resultados de busca. Caso contr\u00e1rio, voc\u00ea saber\u00e1 que precisa ajustar sua estrat\u00e9gia de conte\u00fado daqui para frente, a fim de alinh\u00e1-la melhor aos seus objetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 que est\u00e1 nisso, talvez seja uma boa ideia dar uma olhada em alguns dos seus conte\u00fados de melhor desempenho. Verifique se suas postagens mais populares est\u00e3o totalmente otimizadas para as palavras-chave-alvo, bem como para outros fatores de SEO na p\u00e1gina. Um plugin como o <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> pode ajudar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"O plug-in Yoast SEO.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Suas listas de verifica\u00e7\u00e3o apontar\u00e3o as \u00e1reas que podem ser melhoradas, para que suas postagens mais valiosas continuem a direcionar tr\u00e1fego para o seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. Determine a qualidade de seus backlinks atuais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks <a href=\"https:\/\/memberpress.com\/pt\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"desempenham um papel importante (abre em uma nova guia)\">desempenham um papel importante<\/a> para demonstrar a credibilidade, a autoridade e a relev\u00e2ncia do seu site aos rastreadores dos mecanismos de busca. No entanto, quando se trata dessa parte do seu site, a qualidade \u00e9 mais importante do que a quantidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando o SEMrush <a rel=\"noreferrer noopener\" aria-label=\"Ferramenta de auditoria de backlinks (abre em uma nova guia)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Ferramenta de auditoria de backlinks<\/a>Se voc\u00ea tiver um link para o seu site, poder\u00e1 filtrar todos os links para o seu site para encontrar qualquer um que possa ser considerado spam ou de baixa qualidade:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"A ferramenta de auditoria de backlinks da SEMRush.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de identificar esses links problem\u00e1ticos, voc\u00ea tem duas op\u00e7\u00f5es. A melhor op\u00e7\u00e3o \u00e9 entrar em contato com o propriet\u00e1rio do site que est\u00e1 direcionando um link para o seu, pedindo que ele remova o backlink indesejado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se isso n\u00e3o funcionar, voc\u00ea pode \u2018desautorizar\u2019 links de baixa qualidade para que os rastreadores dos mecanismos de busca os ignorem ao indexar seu site. Voc\u00ea pode fazer isso em <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (abre em uma nova guia)\">Console de pesquisa do Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"A ferramenta de rejei\u00e7\u00e3o de links do Google.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Na ferramenta Disavow Links, basta selecionar seu site no menu suspenso e clicar no bot\u00e3o <em>Desautorizar links<\/em> bot\u00e3o. Em seguida, carregue um arquivo de texto simples contendo uma lista dos links que voc\u00ea deseja que o Google ignore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora possam parecer n\u00e3o ter rela\u00e7\u00e3o alguma, o desempenho \u00e9 um fator fundamental para o SEO do seu site. Google <a rel=\"noreferrer noopener\" aria-label=\"premia sites de carregamento r\u00e1pido em detrimento dos lentos (abre em uma nova guia)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">premia sites de carregamento r\u00e1pido em detrimento dos lentos<\/a>, por isso, \u00e9 importante garantir que voc\u00ea esteja operando na velocidade m\u00e1xima. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem <a rel=\"noreferrer noopener\" aria-label=\"v\u00e1rias ferramentas de teste de velocidade (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/check-monitor-performance-membership-site\/\" target=\"_blank\">v\u00e1rias ferramentas de teste de velocidade<\/a> que voc\u00ea pode considerar para testar o desempenho do seu site. Um deles \u00e9 <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (abre em uma nova guia)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"A ferramenta de teste de velocidade Pingdom.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A vantagem dessa plataforma em rela\u00e7\u00e3o a outras op\u00e7\u00f5es \u00e9 que voc\u00ea pode realizar testes a partir de diferentes locais, identificando problemas para usu\u00e1rios em todo o mundo, em vez de apenas em uma \u00fanica regi\u00e3o. Assim que o teste for conclu\u00eddo, o Pingdom fornecer\u00e1 sugest\u00f5es para melhorar a velocidade do seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Resultados do teste de velocidade do Pingdom com sugest\u00f5es de aprimoramento do desempenho da p\u00e1gina.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Siga essas diretrizes da melhor forma poss\u00edvel para que seu site seja carregado mais rapidamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. Avalie a responsividade do seu site e fa\u00e7a os ajustes necess\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora muitos sites \u2014 especialmente aqueles criados com o WordPress \u2014 agora se adaptem a v\u00e1rios tamanhos de tela, ainda h\u00e1 muitos que n\u00e3o o fazem. Se <a rel=\"noreferrer noopener\" aria-label=\"seu site n\u00e3o \u00e9 responsivo (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/is-your-site-mobile-friendly\/\" target=\"_blank\">Seu site n\u00e3o \u00e9 responsivo<\/a>, \u00e9 mais prov\u00e1vel que voc\u00ea perca usu\u00e1rios de dispositivos m\u00f3veis que fiquem frustrados ao tentar us\u00e1-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o Google adotou a <a rel=\"noreferrer noopener\" aria-label=\"promo\u00e7\u00e3o de sites responsivos (abre em uma nova guia)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favorecimento de sites responsivos<\/a> em rela\u00e7\u00e3o \u00e0quelas que n\u00e3o oferecem uma experi\u00eancia agrad\u00e1vel no celular. A falta de adapta\u00e7\u00e3o pode prejudicar suas posi\u00e7\u00f5es nos resultados de busca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o faz isso h\u00e1 algum tempo, acesse seu site em um smartphone e observe se ele se adapta \u00e0 tela menor ou se \u00e9 preciso ampliar e rolar a tela para conseguir ler o conte\u00fado. Caso seja necess\u00e1rio fazer isso, voc\u00ea precisar\u00e1 fazer algumas altera\u00e7\u00f5es no design do seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Provavelmente, a maneira mais simples de tornar um site WordPress responsivo \u00e9 escolher um tema compat\u00edvel com dispositivos m\u00f3veis:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Resultados da pesquisa de temas responsivos no diret\u00f3rio de temas do WordPress.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, se o seu site e a sua marca j\u00e1 estiverem bem consolidados, isso pode ser mais f\u00e1cil na teoria do que na pr\u00e1tica. Como alternativa, voc\u00ea pode considerar o uso do Jetpack:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"O plug-in Jetpack.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esse plug-in tudo-em-um inclui um <a rel=\"noreferrer noopener\" aria-label=\"Recurso de tema m\u00f3vel (abre em uma nova guia)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Recurso de tema m\u00f3vel<\/a> que pode transformar seu site n\u00e3o responsivo em um site otimizado para smartphones, sem que voc\u00ea precise alterar o tema. \u00c9 muito mais simples e r\u00e1pido do que uma reformula\u00e7\u00e3o completa do site e, ainda assim, proporciona o impulso necess\u00e1rio para o SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. Criar um cronograma para a realiza\u00e7\u00e3o de auditorias futuras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao concluir sua primeira auditoria de SEO, \u00e9 recomend\u00e1vel j\u00e1 agendar a pr\u00f3xima. Essa pr\u00e1tica \u00e9 ainda mais \u00fatil quando se torna parte integrante da sua rotina de manuten\u00e7\u00e3o cont\u00ednua; portanto, considere estabelecer um cronograma formal de auditorias para voc\u00ea mesmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A frequ\u00eancia com que voc\u00ea deve realizar essas auditorias depende do seu site. Sites pequenos e est\u00e1ticos, que n\u00e3o sofrem altera\u00e7\u00f5es com muita frequ\u00eancia, provavelmente podem se contentar com apenas uma auditoria por ano. Quanto mais conte\u00fado din\u00e2mico voc\u00ea tiver, mais frequentemente precisar\u00e1 auditar seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blogs pequenos e sites de com\u00e9rcio eletr\u00f4nico provavelmente se sair\u00e3o melhor com duas auditorias por ano, por exemplo, enquanto sites m\u00e9dios e grandes podem precisar de verifica\u00e7\u00f5es trimestrais. Se o seu site for muito grande e publicar conte\u00fado novo v\u00e1rias vezes por dia, talvez seja melhor investir em auditorias mensais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma auditoria completa de SEO pode revelar problemas ocultos em seu site que podem estar afetando sua visibilidade. Ao resolv\u00ea-los, voc\u00ea poder\u00e1 voltar a gerenciar seu site e observar o tr\u00e1fego chegar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta publica\u00e7\u00e3o apresentou cinco etapas essenciais que voc\u00ea deve seguir para realizar sua primeira auditoria de SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Fa\u00e7a uma pesquisa de palavras-chave e analise seu conte\u00fado.<\/li><li>Determine a qualidade de seus backlinks atuais.<\/li><li>Executar testes de desempenho e implementar otimiza\u00e7\u00e3o de velocidade.<\/li><li>Avalie a responsividade do seu site e fa\u00e7a os ajustes necess\u00e1rios.<\/li><li>Criar um cronograma para realizar auditorias futuras.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre auditorias de SEO? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site&#8217;s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That&#8217;s why conducting regular SEO audits is key. By monitoring the state of your site&#8217;s rankings [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-19666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Visibility is key for driving traffic to your WordPress website. In this post, we share five tips for how to conduct an SEO audit to keep your SERP rankings up!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Conduct an SEO Audit on Your WordPress Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Visibility is key for driving traffic to your WordPress website. 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