{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/","title":{"rendered":"Como escolher as plataformas de m\u00eddia social a serem usadas"},"content":{"rendered":"<p>Se voc\u00ea der uma olhada ao redor, perceber\u00e1 que quase todas as empresas que voc\u00ea frequenta <a rel=\"noreferrer noopener\" aria-label=\"est\u00e1 nas m\u00eddias sociais (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">est\u00e1 nas m\u00eddias sociais<\/a>. A maioria deles chega a configurar contas em v\u00e1rias plataformas, o que faz muito sentido. Afinal, quanto mais plataformas de m\u00eddia social voc\u00ea estiver ativo, mais pessoas voc\u00ea poder\u00e1 alcan\u00e7ar.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a105b182e379\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a105b182e379\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Por que sua empresa n\u00e3o precisa de contas em todas as plataformas de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. Considere o tipo de conte\u00fado que deseja compartilhar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analise os dados demogr\u00e1ficos do seu site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>O problema \u00e9 que cada empresa tem um p\u00fablico diferente. Os visitantes do seu site podem ser incrivelmente ativos no Twitter, enquanto seus concorrentes podem estar se saindo bem no Instagram. Saber quais plataformas segmentar \u00e9 fundamental, se voc\u00ea quiser evitar perder tempo tentando alcan\u00e7ar um p\u00fablico que n\u00e3o est\u00e1 l\u00e1.<\/p>\n\n\n\n<p>Neste artigo, falaremos um pouco mais sobre por que sua empresa n\u00e3o precisa de contas em todas as plataformas de m\u00eddia social. Em seguida, veremos duas dicas sobre como usar os dados para ajud\u00e1-lo a determinar quais plataformas merecem sua aten\u00e7\u00e3o. Vamos ao trabalho!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Por que sua empresa n\u00e3o precisa de contas em todas as plataformas de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Diferentes tipos de p\u00fablico se re\u00fanem naturalmente em plataformas espec\u00edficas. Por exemplo, o Instagram \u00e9 altamente eficaz se voc\u00ea quiser se conectar com usu\u00e1rios <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">entre 13 e 29 anos de idade<\/a>. O Facebook, por outro lado, brilha com p\u00fablicos mais velhos.<\/p>\n\n\n\n<p>No entanto, as plataformas de m\u00eddia social nas quais se concentrar n\u00e3o se resumem apenas a dados demogr\u00e1ficos. O tipo de conte\u00fado que voc\u00ea compartilha tamb\u00e9m desempenha um papel importante. Se a sua empresa depende muito de imagens e v\u00eddeos para o marketing, ent\u00e3o o Instagram \u00e9 uma escolha natural. Para publica\u00e7\u00f5es em blogs, o Twitter e o Facebook costumam ser as melhores op\u00e7\u00f5es.<\/p>\n\n\n\n<p>Vamos nos aprofundar em exemplos mais espec\u00edficos daqui a pouco. Por enquanto, queremos enfatizar que n\u00e3o estamos sugerindo que voc\u00ea se concentre em uma \u00fanica plataforma de m\u00eddia social. Em vez disso, recomendamos que voc\u00ea selecione cuidadosamente um pequeno n\u00famero de plataformas para comercializar.<\/p>\n\n\n\n<p>Manter-se ativo nas m\u00eddias sociais exige muito trabalho. Apenas publicar uma atualiza\u00e7\u00e3o de vez em quando n\u00e3o \u00e9 suficiente - voc\u00ea precisa interagir com os usu\u00e1rios e participar de discuss\u00f5es se quiser ser relevante.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Ferramentas de gerenciamento de m\u00eddia social (abre em uma nova guia)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Ferramentas de gerenciamento de m\u00eddia social<\/a> podem facilitar muito o seu trabalho, mas h\u00e1 muito trabalho que n\u00e3o pode ser automatizado. \u00c9 por isso que \u00e9 melhor investir seu esfor\u00e7o em algumas das plataformas mais prov\u00e1veis, em vez de fazer um esfor\u00e7o simb\u00f3lico em todas elas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se estiver buscando o sucesso por meio da m\u00eddia social, a primeira etapa \u00e9 decidir em quais plataformas voc\u00ea se concentrar\u00e1. Aqui est\u00e3o duas dicas para dar in\u00edcio a esse processo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. Considere o tipo de conte\u00fado que deseja compartilhar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alguns tipos de conte\u00fado se saem melhor em plataformas espec\u00edficas de m\u00eddia social, devido \u00e0 sua configura\u00e7\u00e3o e ao seu p\u00fablico. O Instagram \u00e9 um exemplo perfeito, pois foi criado inteiramente para conte\u00fado baseado em imagens:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Um exemplo de um feed do Instagram.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p>\u00c9 claro que nem todas as plataformas de m\u00eddia social s\u00e3o t\u00e3o f\u00e1ceis de serem exploradas. Com isso em mente, vamos analisar quais tipos de conte\u00fado se saem bem em cinco das <a rel=\"noreferrer noopener\" aria-label=\"sites de m\u00eddia social mais populares (abre em uma nova guia)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">sites de m\u00eddia social mais populares<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>\u00a0Este \u00e9 altamente vers\u00e1til, portanto, \u00e9 uma \u00f3tima op\u00e7\u00e3o para conte\u00fado baseado em texto, imagem e v\u00eddeo.<\/li><li><strong>YouTube.<\/strong>\u00a0Essa plataforma tem tudo a ver com v\u00eddeo, portanto, n\u00e3o faz muito sentido configurar um perfil se essa n\u00e3o for uma parte importante de sua estrat\u00e9gia de conte\u00fado.<\/li><li><strong>Instagram.<\/strong>\u00a0Como mencionamos anteriormente, o Instagram \u00e9 voltado para imagens. No entanto, com o surgimento das \u2018hist\u00f3rias', ele agora tamb\u00e9m \u00e9 uma \u00f3tima plataforma para conte\u00fado de v\u00eddeo mais curto.<\/li><li><strong>Twitter.<\/strong>\u00a0Como voc\u00ea est\u00e1 trabalhando com limites de palavras relativamente baixos, o Twitter geralmente exige que voc\u00ea crie links para o seu conte\u00fado. Isso o torna uma op\u00e7\u00e3o vers\u00e1til para textos, imagens e v\u00eddeos.<\/li><li><strong>Reddit.<\/strong>\u00a0Muitas empresas <a rel=\"noreferrer noopener\" aria-label=\"usar o Reddit para engajamento (abre em uma nova guia)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">usar o Reddit para engajamento<\/a>. Isso torna essa plataforma uma op\u00e7\u00e3o interessante para discuss\u00f5es mais org\u00e2nicas.<\/li><\/ol>\n\n\n\n<p>H\u00e1 literalmente dezenas de plataformas de m\u00eddia social que voc\u00ea pode escolher para o seu neg\u00f3cio. Se estiver pensando em segmentar uma plataforma que n\u00e3o esteja na lista acima, dedique um pouco de tempo para analisar a apar\u00eancia de seu feed principal. Em poucos minutos, voc\u00ea ter\u00e1 uma ideia de qual conte\u00fado se sai melhor nesse site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analise os dados demogr\u00e1ficos do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de ter uma ideia sobre quais plataformas s\u00e3o adequadas para o seu conte\u00fado, \u00e9 hora de restringir suas op\u00e7\u00f5es. A melhor maneira de fazer isso \u00e9 comparar os dados demogr\u00e1ficos desses sites com os seus.<\/p>\n\n\n\n<p>Aqui est\u00e1 um resumo r\u00e1pido de <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">os tipos de usu\u00e1rios<\/a> que voc\u00ea pode encontrar em cada uma das plataformas mencionadas anteriormente:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>\u00a025-49 (uso consideravelmente maior entre as mulheres)<\/li><li><strong>YouTube:<\/strong>\u00a018-24 (bom equil\u00edbrio entre homens e mulheres)<\/li><li><strong>Instagram:\u00a0<\/strong>18-24 (as mulheres tendem a ser muito mais ativas do que os homens)<\/li><li><strong>Twitter:\u00a0<\/strong>18 a 24 anos (um pouco mais de homens do que mulheres)<\/li><li><strong>Reddit:\u00a0<\/strong>25-29 (quase o dobro de homens e mulheres)<\/li><\/ol>\n\n\n\n<p>Lembre-se de que esses n\u00fameros dificilmente retratam o quadro completo. No entanto, s\u00e3o suficientes para lhe dar uma ideia r\u00e1pida do tipo de p\u00fablico que voc\u00ea pode encontrar em cada plataforma.<\/p>\n\n\n\n<p>Agora voc\u00ea precisa dar uma olhada nos dados demogr\u00e1ficos do seu site e tentar encontrar a(s) correspond\u00eancia(s) mais pr\u00f3xima(s). A melhor maneira de fazer isso \u00e9 usar uma ferramenta <a rel=\"noreferrer noopener\" aria-label=\"como o Google Analytics (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">como o Google Analytics<\/a>.\u00a0<\/p>\n\n\n\n<p>Com o Google Analytics, voc\u00ea tem acesso a dados que dividem seu p\u00fablico de acordo com a idade e o sexo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analisar os dados demogr\u00e1ficos de seu site usando o Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p>Agora que voc\u00ea tem essas informa\u00e7\u00f5es, pode facilmente fazer uma lista de duas ou tr\u00eas plataformas de m\u00eddia social que sejam adequadas para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea vai criar uma plataforma nas m\u00eddias sociais, precisa permanecer ativo. As empresas com contas inativas parecem pouco profissionais. Isso significa que \u00e9 melhor ser altamente ativo em algumas plataformas de m\u00eddia social do que se dispersar demais.<\/p>\n\n\n\n<p>Aqui est\u00e3o dois m\u00e9todos orientados por dados que o ajudar\u00e3o a determinar quais plataformas de m\u00eddia social devem ser visadas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Considere o tipo de conte\u00fado que deseja compartilhar.<\/li><li>Analise os dados demogr\u00e1ficos de seu site.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como escolher quais plataformas de m\u00eddia social usar? Vamos falar sobre elas na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you\u2019ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you\u2019re active on, the more people you should be able [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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Let's help you pick the right ones!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png"},"aioseo_meta_data":{"post_id":"19739","title":"Como escolher as plataformas de m\u00eddia social a serem usadas","description":"Hoje em dia, todo site precisa estar presente nas m\u00eddias sociais. No entanto, isso n\u00e3o significa que voc\u00ea precisa estar em todas as plataformas. 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Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach.<\/p>","content":[{"type":"text","data":"If you take a look around, you'll notice that almost every business you patronize <a rel=\"noreferrer noopener\" aria-label=\"is on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">is on social media<\/a>. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there.<\/p>","content":[{"type":"text","data":"The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Business Doesn't Need Accounts on Every Social Media Platform<\/h2>","content":"Por que sua empresa n\u00e3o precisa de contas em todas as plataformas de m\u00eddia social","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences.<\/p>","content":[{"type":"text","data":"Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices.<\/p>","content":[{"type":"text","data":"Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on.<\/p>","content":[{"type":"text","data":"We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant.<\/p>","content":[{"type":"text","data":"Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. <\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Choose Which Social Media Platforms to Use (2 Tips)<\/h2>","content":"Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started.<\/p>","content":[{"type":"text","data":"If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Consider the Type of Content You Want to Share<\/h3>","content":"1. Considere o tipo de conte\u00fado que deseja compartilhar","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:<\/p>","content":[{"type":"text","data":"Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"An example of an Instagram feed.\" class=\"wp-image-19740\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","data":{"alt":"An example of an Instagram feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","align":"center"},"style":{"width":1023,"height":698,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:<\/p>","content":[{"type":"text","data":"Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;This one is highly versatile, so it's a great pick for text, image, and video-based content.<\/li><li><strong>YouTube.<\/strong>&nbsp;This platform is all about video, so there's little point in setting up a profile if that's not a key part of your content strategy.<\/li><li><strong>Instagram.<\/strong>&nbsp;As we mentioned before, Instagram is all about images. However, with the rise of 'stories', it's now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>&nbsp;Since you're working with relatively low word count limits, Twitter often requires you to link out to your content. That makes it a versatile option for text, images, and videos.<\/li><li><strong>Reddit.<\/strong>&nbsp;A lot of businesses <a rel=\"noreferrer noopener\" aria-label=\"use Reddit for engagement (opens in a new tab)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">use Reddit for engagement<\/a>. That makes this platform an interesting option for more organic discussions.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Este \u00e9 altamente vers\u00e1til, portanto, \u00e9 uma \u00f3tima op\u00e7\u00e3o para conte\u00fado baseado em texto, imagem e v\u00eddeo.<\/li><li><strong>YouTube.<\/strong>&nbsp;Essa plataforma tem tudo a ver com v\u00eddeo, portanto, n\u00e3o faz muito sentido configurar um perfil se essa n\u00e3o for uma parte importante de sua estrat\u00e9gia de conte\u00fado.<\/li><li><strong>Instagram.<\/strong>&nbsp;Como mencionamos anteriormente, o Instagram \u00e9 voltado para imagens. No entanto, com o surgimento das 'hist\u00f3rias', ele agora tamb\u00e9m \u00e9 uma \u00f3tima plataforma para conte\u00fado de v\u00eddeo mais curto.<\/li><li><strong>Twitter.<\/strong>&nbsp;Como voc\u00ea est\u00e1 trabalhando com limites de palavras relativamente baixos, o Twitter geralmente exige que voc\u00ea crie links para o seu conte\u00fado. Isso o torna uma op\u00e7\u00e3o vers\u00e1til para textos, imagens e v\u00eddeos.<\/li><li><strong>Reddit.<\/strong>&nbsp;Muitas empresas <a rel=\"noreferrer noopener\" aria-label=\"usar o Reddit para engajamento (abre em uma nova guia)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">usar o Reddit para engajamento<\/a>. Isso torna essa plataforma uma op\u00e7\u00e3o interessante para discuss\u00f5es mais org\u00e2nicas.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website.<\/p>","content":[{"type":"text","data":"There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Analyze Your Website's Demographics<\/h3>","content":"2. Analise os dados demogr\u00e1ficos do seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own.<\/p>","content":[{"type":"text","data":"Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:<\/p>","content":[{"type":"text","data":"Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (considerably higher use among women)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (good balance between men and women)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (women tend to be much more active than men)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (slightly more men than women)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (almost twice as many men as women)<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (uso consideravelmente maior entre as mulheres)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (bom equil\u00edbrio entre homens e mulheres)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (as mulheres tendem a ser muito mais ativas do que os homens)<\/li><li><strong>Twitter:&nbsp;<\/strong>18 a 24 anos (um pouco mais de homens do que mulheres)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (quase o dobro de homens e mulheres)<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform.<\/p>","content":[{"type":"text","data":"Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Google Analytics, you get access to data that breaks down your audience according to age and sex:<\/p>","content":[{"type":"text","data":"With Google Analytics, you get access to data that breaks down your audience according to age and sex:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyzing your website's demographics using Google Analytics.\" class=\"wp-image-19741\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","data":{"alt":"Analyzing your website's demographics using Google Analytics.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","align":"center"},"style":{"width":1001,"height":486,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you.<\/p>","content":[{"type":"text","data":"Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin.<\/p>","content":[{"type":"text","data":"If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are two data-driven methods to help you determine which social media platforms to target:<\/p>","content":[{"type":"text","data":"Here are two data-driven methods to help you determine which social media platforms to target:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider the type of content you want to share.<\/li><li>Analyze your website's demographics.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Considere o tipo de conte\u00fado que deseja compartilhar.<\/li><li>Analise os dados demogr\u00e1ficos de seu site.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=19739"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/19779"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=19739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=19739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=19739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}