{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/","title":{"rendered":"Como escolher as plataformas de m\u00eddia social a serem usadas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se voc\u00ea der uma olhada ao seu redor, vai perceber que quase todas as empresas que voc\u00ea frequenta <a rel=\"noreferrer noopener\" aria-label=\"est\u00e1 nas m\u00eddias sociais (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">est\u00e1 nas m\u00eddias sociais<\/a>. A maioria deles chega ao ponto de criar contas em v\u00e1rias plataformas, o que faz todo o sentido. Afinal, quanto mais plataformas de m\u00eddia social voc\u00ea estiver ativo, mais pessoas voc\u00ea poder\u00e1 alcan\u00e7ar.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab7fe4ed12a4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab7fe4ed12a4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Por que sua empresa n\u00e3o precisa ter contas em todas as plataformas de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. Considere o tipo de conte\u00fado que deseja compartilhar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analise os dados demogr\u00e1ficos do seu site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">O problema \u00e9 que cada empresa tem um p\u00fablico-alvo diferente. Os visitantes do seu site podem ser incrivelmente ativos no Twitter, enquanto seus concorrentes podem estar se saindo bem no Instagram. Saber quais plataformas focar \u00e9 fundamental, se voc\u00ea quiser evitar perder tempo tentando alcan\u00e7ar um p\u00fablico que n\u00e3o est\u00e1 l\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos falar um pouco mais sobre por que sua empresa n\u00e3o precisa ter contas em todas as plataformas de m\u00eddia social. Em seguida, apresentaremos duas dicas sobre como usar dados para ajud\u00e1-lo a determinar quais plataformas merecem sua aten\u00e7\u00e3o. Vamos ao que interessa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Por que sua empresa n\u00e3o precisa ter contas em todas as plataformas de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diferentes tipos de p\u00fablico se re\u00fanem naturalmente em plataformas espec\u00edficas. Por exemplo, o Instagram \u00e9 altamente eficaz se voc\u00ea quiser se conectar com usu\u00e1rios <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">entre 13 e 29 anos de idade<\/a>. O Facebook, por outro lado, brilha com p\u00fablicos mais velhos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, as plataformas de m\u00eddia social nas quais se concentrar n\u00e3o se resumem apenas a dados demogr\u00e1ficos. O tipo de conte\u00fado que voc\u00ea compartilha tamb\u00e9m desempenha um papel importante. Se a sua empresa depende muito de imagens e v\u00eddeos para o marketing, ent\u00e3o o Instagram \u00e9 uma escolha natural. Para publica\u00e7\u00f5es em blogs, o Twitter e o Facebook costumam ser as melhores op\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daqui a pouco, vamos nos aprofundar em exemplos mais espec\u00edficos. Por enquanto, queremos enfatizar que n\u00e3o estamos sugerindo que voc\u00ea se concentre em uma \u00fanica plataforma de m\u00eddia social. Em vez disso, recomendamos que voc\u00ea selecione cuidadosamente um pequeno n\u00famero de plataformas para fazer seu marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manter-se ativo nas redes sociais exige muito trabalho. N\u00e3o basta publicar uma atualiza\u00e7\u00e3o de vez em quando \u2014 \u00e9 preciso interagir com os usu\u00e1rios e participar das discuss\u00f5es se voc\u00ea quiser ser relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Ferramentas de gerenciamento de m\u00eddia social (abre em uma nova guia)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Ferramentas de gerenciamento de m\u00eddia social<\/a> pode facilitar bastante o seu trabalho, mas h\u00e1 muitas tarefas que n\u00e3o podem ser automatizadas. \u00c9 por isso que \u00e9 um investimento melhor dedicar seus esfor\u00e7os a algumas das plataformas mais promissoras, em vez de fazer um esfor\u00e7o simb\u00f3lico em todas elas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 buscando o sucesso nas redes sociais, o primeiro passo \u00e9 decidir em quais plataformas vai se concentrar. Aqui est\u00e3o duas dicas para dar in\u00edcio a esse processo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. Considere o tipo de conte\u00fado que deseja compartilhar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns tipos de conte\u00fado t\u00eam melhor desempenho em plataformas espec\u00edficas de m\u00eddia social, devido \u00e0 sua estrutura e ao seu p\u00fablico. O Instagram \u00e9 um exemplo perfeito, j\u00e1 que foi desenvolvido inteiramente em torno de conte\u00fado baseado em imagens:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Um exemplo de um feed do Instagram.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que nem todas as plataformas de m\u00eddia social s\u00e3o t\u00e3o f\u00e1ceis de dominar. Tendo isso em mente, vamos analisar quais tipos de conte\u00fado t\u00eam bom desempenho em cinco das <a rel=\"noreferrer noopener\" aria-label=\"sites de m\u00eddia social mais populares (abre em uma nova guia)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">sites de m\u00eddia social mais populares<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Esse recurso \u00e9 extremamente vers\u00e1til, por isso \u00e9 uma \u00f3tima op\u00e7\u00e3o para conte\u00fados baseados em texto, imagem e v\u00eddeo.<\/li><li><strong>YouTube.<\/strong>&nbsp;Essa plataforma \u00e9 totalmente voltada para v\u00eddeos, ent\u00e3o n\u00e3o faz muito sentido criar um perfil se isso n\u00e3o for uma parte essencial da sua estrat\u00e9gia de conte\u00fado.<\/li><li><strong>Instagram.<\/strong>&nbsp;Como mencionamos anteriormente, o Instagram gira em torno de imagens. No entanto, com o surgimento dos \u2018stories\u2019, agora ele tamb\u00e9m \u00e9 uma \u00f3tima plataforma para conte\u00fados em v\u00eddeo mais curtos.<\/li><li><strong>Twitter.<\/strong>&nbsp;Como voc\u00ea trabalha com limites de caracteres relativamente baixos, o Twitter geralmente exige que voc\u00ea inclua links para o seu conte\u00fado. Isso o torna uma op\u00e7\u00e3o vers\u00e1til para textos, imagens e v\u00eddeos.<\/li><li><strong>Reddit.<\/strong>&nbsp;Muitas empresas <a rel=\"noreferrer noopener\" aria-label=\"usar o Reddit para engajamento (abre em uma nova guia)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">usar o Reddit para engajamento<\/a>. Isso torna essa plataforma uma op\u00e7\u00e3o interessante para discuss\u00f5es mais org\u00e2nicas.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Existem literalmente dezenas de plataformas de m\u00eddia social \u00e0 sua escolha para o seu neg\u00f3cio. Se voc\u00ea estiver pensando em focar em uma plataforma que n\u00e3o conste na lista acima, reserve um tempinho para analisar como \u00e9 o feed principal dela. Em poucos minutos, voc\u00ea j\u00e1 ter\u00e1 uma ideia do tipo de conte\u00fado que funciona melhor nesse site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analise os dados demogr\u00e1ficos do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ter uma ideia de quais plataformas s\u00e3o mais adequadas para o seu conte\u00fado, \u00e9 hora de restringir suas op\u00e7\u00f5es. A melhor maneira de fazer isso \u00e9 comparando os dados demogr\u00e1ficos desses sites com os seus pr\u00f3prios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 um breve resumo de <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">os tipos de usu\u00e1rios<\/a> que voc\u00ea pode encontrar em cada uma das plataformas mencionadas anteriormente:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (uso consideravelmente maior entre as mulheres)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (bom equil\u00edbrio entre homens e mulheres)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (as mulheres tendem a ser muito mais ativas do que os homens)<\/li><li><strong>Twitter:&nbsp;<\/strong>18 a 24 anos (um pouco mais de homens do que mulheres)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (quase o dobro de homens e mulheres)<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que esses n\u00fameros dificilmente refletem a situa\u00e7\u00e3o completa. No entanto, s\u00e3o suficientes para lhe dar uma ideia r\u00e1pida do tipo de p\u00fablico que voc\u00ea pode encontrar em cada plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora voc\u00ea precisa analisar os dados demogr\u00e1ficos do seu site e tentar encontrar a(s) correspond\u00eancia(s) mais pr\u00f3xima(s). A melhor maneira de fazer isso \u00e9 usar uma ferramenta <a rel=\"noreferrer noopener\" aria-label=\"como o Google Analytics (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">como o Google Analytics<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Google Analytics, voc\u00ea tem acesso a dados que dividem seu p\u00fablico de acordo com a idade e o sexo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analisar os dados demogr\u00e1ficos de seu site usando o Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea tem essas informa\u00e7\u00f5es, pode facilmente fazer uma lista de duas ou tr\u00eas plataformas de m\u00eddia social que sejam adequadas para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea pretende criar uma presen\u00e7a nas redes sociais, precisa se manter ativo. Empresas com contas inativas passam uma imagem pouco profissional. Isso significa que \u00e9 melhor ser bastante ativo em algumas plataformas de redes sociais do que tentar fazer tudo ao mesmo tempo e acabar n\u00e3o se dedicando a nada direito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o dois m\u00e9todos orientados por dados que o ajudar\u00e3o a determinar quais plataformas de m\u00eddia social devem ser visadas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Considere o tipo de conte\u00fado que deseja compartilhar.<\/li><li>Analise os dados demogr\u00e1ficos do seu site.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como escolher quais plataformas de m\u00eddia social usar? Vamos conversar sobre isso na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you&#8217;ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you&#8217;re active on, the more people you should be able [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19739","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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