{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/","title":{"rendered":"Como escolher as plataformas de m\u00eddia social a serem usadas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">If you take a look around, you\u2019ll notice that almost every business you patronize <a rel=\"noreferrer noopener\" aria-label=\"est\u00e1 nas m\u00eddias sociais (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">est\u00e1 nas m\u00eddias sociais<\/a>. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you\u2019re active on, the more people you should be able to reach.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9bca25c3058\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9bca25c3058\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Why Your Business Doesn\u2019t Need Accounts on Every Social Media Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. Considere o tipo de conte\u00fado que deseja compartilhar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analyze Your Website\u2019s Demographics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The problem is that every business has a different audience. Your website\u2019s visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn\u2019t there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019re going to talk a bit more about why your business doesn\u2019t need accounts on every social media platform. Then we\u2019ll go over two tips on how to use data to help you determine which platforms deserve your attention. Let\u2019s get to work!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Your Business Doesn\u2019t Need Accounts on Every Social Media Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diferentes tipos de p\u00fablico se re\u00fanem naturalmente em plataformas espec\u00edficas. Por exemplo, o Instagram \u00e9 altamente eficaz se voc\u00ea quiser se conectar com usu\u00e1rios <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">entre 13 e 29 anos de idade<\/a>. O Facebook, por outro lado, brilha com p\u00fablicos mais velhos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, as plataformas de m\u00eddia social nas quais se concentrar n\u00e3o se resumem apenas a dados demogr\u00e1ficos. O tipo de conte\u00fado que voc\u00ea compartilha tamb\u00e9m desempenha um papel importante. Se a sua empresa depende muito de imagens e v\u00eddeos para o marketing, ent\u00e3o o Instagram \u00e9 uma escolha natural. Para publica\u00e7\u00f5es em blogs, o Twitter e o Facebook costumam ser as melhores op\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll dig deeper into more specific examples in a moment. For now, we want to emphasize that we\u2019re not suggesting you focus on a single social media platform. Instead, we\u2019d encourage you to carefully select a small number of platforms to market on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Staying active on social media requires a lot of work. Just publishing an update now and then isn\u2019t enough \u2013 you have to engage with users and take part in discussions if you want to be relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Ferramentas de gerenciamento de m\u00eddia social (abre em uma nova guia)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Ferramentas de gerenciamento de m\u00eddia social<\/a> can make your job a lot easier, but there\u2019s a lot of work you can\u2019t automate. That\u2019s why it\u2019s a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re pursuing success through social media, the first step is to decide which platforms you\u2019ll focus on. Here are two tips for getting that process started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. Considere o tipo de conte\u00fado que deseja compartilhar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it\u2019s built entirely around image-based content:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Um exemplo de um feed do Instagram.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, not all social media platforms are so easy to crack. With that in mind, let\u2019s break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"sites de m\u00eddia social mais populares (abre em uma nova guia)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">sites de m\u00eddia social mais populares<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>\u00a0This one is highly versatile, so it\u2019s a great pick for text, image, and video-based content.<\/li><li><strong>YouTube.<\/strong>\u00a0This platform is all about video, so there\u2019s little point in setting up a profile if that\u2019s not a key part of your content strategy.<\/li><li><strong>Instagram.<\/strong>\u00a0As we mentioned before, Instagram is all about images. However, with the rise of \u2018stories\u2019, it\u2019s now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>\u00a0Since you\u2019re working with relatively low word count limits, Twitter often requires you to link out to your content. That makes it a versatile option for text, images, and videos.<\/li><li><strong>Reddit.<\/strong>\u00a0Muitas empresas <a rel=\"noreferrer noopener\" aria-label=\"usar o Reddit para engajamento (abre em uma nova guia)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">usar o Reddit para engajamento<\/a>. Isso torna essa plataforma uma op\u00e7\u00e3o interessante para discuss\u00f5es mais org\u00e2nicas.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">There are literally dozens of social media platforms you can choose from for your business. If you\u2019re considering targeting a platform that\u2019s not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Analyze Your Website\u2019s Demographics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have an idea about what platforms are a good fit for your content, it\u2019s time to narrow down your options. The best way to do this is by comparing those websites\u2019 demographics with your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">os tipos de usu\u00e1rios<\/a> que voc\u00ea pode encontrar em cada uma das plataformas mencionadas anteriormente:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>\u00a025-49 (uso consideravelmente maior entre as mulheres)<\/li><li><strong>YouTube:<\/strong>\u00a018-24 (bom equil\u00edbrio entre homens e mulheres)<\/li><li><strong>Instagram:\u00a0<\/strong>18-24 (as mulheres tendem a ser muito mais ativas do que os homens)<\/li><li><strong>Twitter:\u00a0<\/strong>18 a 24 anos (um pouco mais de homens do que mulheres)<\/li><li><strong>Reddit:\u00a0<\/strong>25-29 (quase o dobro de homens e mulheres)<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that these numbers hardly paint the whole picture. However, it\u2019s enough to give you a quick idea for what type of audience you can find on each platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now you need to take a look at your website\u2019s demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"como o Google Analytics (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">como o Google Analytics<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Google Analytics, voc\u00ea tem acesso a dados que dividem seu p\u00fablico de acordo com a idade e o sexo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analisar os dados demogr\u00e1ficos de seu site usando o Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea tem essas informa\u00e7\u00f5es, pode facilmente fazer uma lista de duas ou tr\u00eas plataformas de m\u00eddia social que sejam adequadas para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it\u2019s better to be highly active on a couple of social media platforms than to spread yourself too thin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o dois m\u00e9todos orientados por dados que o ajudar\u00e3o a determinar quais plataformas de m\u00eddia social devem ser visadas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Considere o tipo de conte\u00fado que deseja compartilhar.<\/li><li>Analyze your website\u2019s demographics.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any questions about how to choose which social media platforms to use? Let\u2019s talk about them in the comments section below!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you\u2019ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you\u2019re active on, the more people you should be able [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19739","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. However, that doesn&#039;t mean you need to be on every platform. Let&#039;s help you pick the right ones!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Choose Which Social Media Platforms to Use\" \/>\n\t\t<meta property=\"og:description\" content=\"These days, every website needs a presence on social media. However, that doesn&#039;t mean you need to be on every platform. Let&#039;s help you pick the right ones!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-11-06T17:00:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-11-06T17:03:01+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Choose Which Social Media Platforms to Use\" \/>\n\t\t<meta name=\"twitter:description\" content=\"These days, every website needs a presence on social media. However, that doesn&#039;t mean you need to be on every platform. Let&#039;s help you pick the right ones!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#blogposting\",\"name\":\"How to Choose Which Social Media Platforms to Use\",\"headline\":\"How to Choose Which Social Media Platforms to Use\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Choosing-platforms@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-11-06T10:00:23-05:00\",\"dateModified\":\"2019-11-06T10:03:01-05:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#webpage\"},\"articleSection\":\"Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#listItem\",\"name\":\"How to Choose Which Social Media Platforms to Use\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#listItem\",\"position\":4,\"name\":\"How to Choose Which Social Media Platforms to Use\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/\",\"name\":\"How to Choose Which Social Media Platforms to Use\",\"description\":\"These days, every website needs a presence on social media. However, that doesn't mean you need to be on every platform. Let's help you pick the right ones!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Choosing-platforms@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/choose-social-media-platforms\\\/#mainImage\"},\"datePublished\":\"2019-11-06T10:00:23-05:00\",\"dateModified\":\"2019-11-06T10:03:01-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Choose Which Social Media Platforms to Use<\/title>\n\n","aioseo_head_json":{"title":"Como escolher as plataformas de m\u00eddia social a serem usadas","description":"Hoje em dia, todo site precisa estar presente nas m\u00eddias sociais. No entanto, isso n\u00e3o significa que voc\u00ea precisa estar em todas as plataformas. Vamos ajud\u00e1-lo a escolher as plataformas certas!","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#blogposting","name":"How to Choose Which Social Media Platforms to Use","headline":"How to Choose Which Social Media Platforms to Use","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png","width":1480,"height":987},"datePublished":"2019-11-06T10:00:23-05:00","dateModified":"2019-11-06T10:03:01-05:00","inLanguage":"pt-BR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#webpage"},"articleSection":"Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#listItem","name":"How to Choose Which Social Media Platforms to Use"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#listItem","position":4,"name":"How to Choose Which Social Media Platforms to Use","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/","name":"How to Choose Which Social Media Platforms to Use","description":"These days, every website needs a presence on social media. However, that doesn't mean you need to be on every platform. Let's help you pick the right ones!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/#mainImage"},"datePublished":"2019-11-06T10:00:23-05:00","dateModified":"2019-11-06T10:03:01-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Choose Which Social Media Platforms to Use","og:description":"These days, every website needs a presence on social media. However, that doesn't mean you need to be on every platform. Let's help you pick the right ones!","og:url":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-11-06T17:00:23+00:00","article:modified_time":"2019-11-06T17:03:01+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Choose Which Social Media Platforms to Use","twitter:description":"These days, every website needs a presence on social media. However, that doesn't mean you need to be on every platform. Let's help you pick the right ones!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png"},"aioseo_meta_data":{"post_id":"19739","title":"Como escolher as plataformas de m\u00eddia social a serem usadas","description":"Hoje em dia, todo site precisa estar presente nas m\u00eddias sociais. No entanto, isso n\u00e3o significa que voc\u00ea precisa estar em todas as plataformas. Vamos ajud\u00e1-lo a escolher as plataformas certas!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:51:22","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-08-20 20:51:22","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Choose Which Social Media Platforms to Use\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/"},{"label":"How to Choose Which Social Media Platforms to Use","link":"https:\/\/memberpress.com\/pt\/blog\/choose-social-media-platforms\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","primary_category_label":"Social Media","content_native":[{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you take a look around, you'll notice that almost every business you patronize <a rel=\"noreferrer noopener\" aria-label=\"is on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">is on social media<\/a>. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you take a look around, you'll notice that almost every business you patronize <a rel=\"noreferrer noopener\" aria-label=\"is on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">is on social media<\/a>. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Business Doesn't Need Accounts on Every Social Media Platform<\/h2>","content":"Por que sua empresa n\u00e3o precisa de contas em todas as plataformas de m\u00eddia social","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Choose Which Social Media Platforms to Use (2 Tips)<\/h2>","content":"Como escolher as plataformas de m\u00eddia social a serem usadas (2 dicas)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Consider the Type of Content You Want to Share<\/h3>","content":"1. Considere o tipo de conte\u00fado que deseja compartilhar","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"An example of an Instagram feed.\" class=\"wp-image-19740\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","data":{"alt":"An example of an Instagram feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","align":"center"},"style":{"width":1023,"height":698,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;This one is highly versatile, so it's a great pick for text, image, and video-based content.<\/li><li><strong>YouTube.<\/strong>&nbsp;This platform is all about video, so there's little point in setting up a profile if that's not a key part of your content strategy.<\/li><li><strong>Instagram.<\/strong>&nbsp;As we mentioned before, Instagram is all about images. However, with the rise of 'stories', it's now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>&nbsp;Since you're working with relatively low word count limits, Twitter often requires you to link out to your content. That makes it a versatile option for text, images, and videos.<\/li><li><strong>Reddit.<\/strong>&nbsp;A lot of businesses <a rel=\"noreferrer noopener\" aria-label=\"use Reddit for engagement (opens in a new tab)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">use Reddit for engagement<\/a>. That makes this platform an interesting option for more organic discussions.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Este \u00e9 altamente vers\u00e1til, portanto, \u00e9 uma \u00f3tima op\u00e7\u00e3o para conte\u00fado baseado em texto, imagem e v\u00eddeo.<\/li><li><strong>YouTube.<\/strong>&nbsp;Essa plataforma tem tudo a ver com v\u00eddeo, portanto, n\u00e3o faz muito sentido configurar um perfil se essa n\u00e3o for uma parte importante de sua estrat\u00e9gia de conte\u00fado.<\/li><li><strong>Instagram.<\/strong>&nbsp;Como mencionamos anteriormente, o Instagram \u00e9 voltado para imagens. No entanto, com o surgimento das 'hist\u00f3rias', ele agora tamb\u00e9m \u00e9 uma \u00f3tima plataforma para conte\u00fado de v\u00eddeo mais curto.<\/li><li><strong>Twitter.<\/strong>&nbsp;Como voc\u00ea est\u00e1 trabalhando com limites de palavras relativamente baixos, o Twitter geralmente exige que voc\u00ea crie links para o seu conte\u00fado. Isso o torna uma op\u00e7\u00e3o vers\u00e1til para textos, imagens e v\u00eddeos.<\/li><li><strong>Reddit.<\/strong>&nbsp;Muitas empresas <a rel=\"noreferrer noopener\" aria-label=\"usar o Reddit para engajamento (abre em uma nova guia)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">usar o Reddit para engajamento<\/a>. Isso torna essa plataforma uma op\u00e7\u00e3o interessante para discuss\u00f5es mais org\u00e2nicas.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Analyze Your Website's Demographics<\/h3>","content":"2. Analise os dados demogr\u00e1ficos do seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (considerably higher use among women)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (good balance between men and women)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (women tend to be much more active than men)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (slightly more men than women)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (almost twice as many men as women)<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (uso consideravelmente maior entre as mulheres)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (bom equil\u00edbrio entre homens e mulheres)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (as mulheres tendem a ser muito mais ativas do que os homens)<\/li><li><strong>Twitter:&nbsp;<\/strong>18 a 24 anos (um pouco mais de homens do que mulheres)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (quase o dobro de homens e mulheres)<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">With Google Analytics, you get access to data that breaks down your audience according to age and sex:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">With Google Analytics, you get access to data that breaks down your audience according to age and sex:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyzing your website's demographics using Google Analytics.\" class=\"wp-image-19741\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","data":{"alt":"Analyzing your website's demographics using Google Analytics.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","align":"center"},"style":{"width":1001,"height":486,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Here are two data-driven methods to help you determine which social media platforms to target:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Here are two data-driven methods to help you determine which social media platforms to target:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider the type of content you want to share.<\/li><li>Analyze your website's demographics.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Considere o tipo de conte\u00fado que deseja compartilhar.<\/li><li>Analise os dados demogr\u00e1ficos de seu site.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=19739"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/19779"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=19739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=19739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=19739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}