{"id":19762,"date":"2019-11-14T10:00:00","date_gmt":"2019-11-14T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19762"},"modified":"2019-11-14T14:15:50","modified_gmt":"2019-11-14T21:15:50","slug":"membership-site-vs-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/","title":{"rendered":"A diferen\u00e7a entre ter um site de associa\u00e7\u00e3o e usar plataformas de m\u00eddia social"},"content":{"rendered":"<p>Atualmente, a maioria dos sites \u00e9 <a rel=\"noreferrer noopener\" aria-label=\"ativo nas m\u00eddias sociais (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">ativo nas m\u00eddias sociais<\/a>. Ser ativo significa publicar regularmente novos conte\u00fados e fazer o poss\u00edvel para interagir com os seguidores. O problema \u00e9 que a maioria das pessoas segue centenas de contas, o que dificulta o envolvimento real dos usu\u00e1rios.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a20a5b8c1741\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a20a5b8c1741\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#How_Membership_Sites_Work\" >Como funcionam os sites de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\" >3 Vantagens dos sites de associa\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0s plataformas de m\u00eddia social<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\" >1. Voc\u00ea n\u00e3o precisa depender de uma plataforma de terceiros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#2_You_Get_Access_to_More_Avenues_for_Monetization\" >2. Voc\u00ea obt\u00e9m acesso a mais possibilidades de monetiza\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#3_You_Can_Build_a_Much_More_Close-Knit_Community\" >3. Voc\u00ea pode criar uma comunidade muito mais unida<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Uma solu\u00e7\u00e3o para esse problema \u00e9 n\u00e3o concentrar todos os seus esfor\u00e7os nas m\u00eddias sociais e, em vez disso, criar uma comunidade pr\u00f3pria. <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/membership-site-reasons\/\" target=\"_blank\">Com um site de associa\u00e7\u00e3o<\/a>Com o uso do site, voc\u00ea controla todos os aspectos da experi\u00eancia do usu\u00e1rio. Al\u00e9m disso, voc\u00ea pode us\u00e1-lo para promover discuss\u00f5es sobre seus produtos e servi\u00e7os.<\/p>\n\n\n\n<p>Neste artigo, falaremos sobre como os sites de associa\u00e7\u00e3o on-line funcionam em geral. Em seguida, abordaremos tr\u00eas vantagens principais que os sites de associa\u00e7\u00e3o t\u00eam sobre as plataformas de m\u00eddia social. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Membership_Sites_Work\"><\/span>Como funcionam os sites de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 prov\u00e1vel que voc\u00ea seja membro de muitos sites. Em termos gerais, todos eles funcionam da mesma forma. Voc\u00ea se registra em uma conta e, em seguida, pode come\u00e7ar a conversar com outros membros do site e acessar o conte\u00fado. O exemplo perfeito desse sistema s\u00e3o os f\u00f3runs on-line:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"765\" height=\"303\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"Um exemplo de f\u00f3rum on-line.\" class=\"wp-image-19764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-429x170.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-700x277.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-156x62.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p>No entanto, esse \u00e9 apenas um tipo de site de associa\u00e7\u00e3o. Na pr\u00e1tica, voc\u00ea pode ajustar qualquer aspecto da experi\u00eancia, inclusive:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qual conte\u00fado \u00e9 aberto ao p\u00fablico e qual \u00e9 restrito<\/li><li>Quem pode se registrar para ser um membro<\/li><li>Se os usu\u00e1rios precisam pagar para entrar no site<\/li><\/ul>\n\n\n\n<p>Um dos maiores problemas dos sites est\u00e1ticos \u00e9 que eles s\u00e3o pouco interativos. N\u00e3o \u00e9 poss\u00edvel interagir com os usu\u00e1rios - ou fazer com que eles interajam entre si - por meio do pr\u00f3prio site. Voc\u00ea pode ter formul\u00e1rios de contato e e-mails, mas eles dificilmente conduzem a um sentimento de comunidade.<\/p>\n\n\n\n<p>A m\u00eddia social ajuda os sites a preencher essa lacuna. No entanto, as plataformas de m\u00eddia social s\u00e3o limitadas em muitos aspectos, especialmente quando comparadas ao poder de um site de associa\u00e7\u00e3o com todos os recursos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\"><\/span>3 Vantagens dos sites de associa\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0s plataformas de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 um momento e um lugar para <a rel=\"noreferrer noopener\" aria-label=\"usando a m\u00eddia social (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">usando a m\u00eddia social<\/a> para promover sua empresa. Entretanto, esse n\u00e3o deve ser o \u00fanico canal em que voc\u00ea confia, e \u00e9 a\u00ed que entra um site de associa\u00e7\u00e3o. Vamos dar uma olhada em tr\u00eas benef\u00edcios de criar esse tipo de comunidade dedicada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\"><\/span>1. Voc\u00ea n\u00e3o precisa depender de uma plataforma de terceiros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Bilh\u00f5es de pessoas (abre em uma nova guia)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Bilh\u00f5es de pessoas<\/a> usam plataformas de m\u00eddia social todos os dias. \u00c9 quase certo que voc\u00ea esteja familiarizado com os grandes nomes, como Facebook, Instagram e Twitter, mas tamb\u00e9m h\u00e1 muitas plataformas regionais e de nicho menores.<\/p>\n\n\n\n<p>O problema \u00e9 o seguinte: cada uma dessas plataformas exige que voc\u00ea cumpra um conjunto de regras diferente. Al\u00e9m disso, cada uma delas tende a se especializar em tipos muito diferentes de conte\u00fado. Se voc\u00ea deseja envolver os usu\u00e1rios no Instagram, tudo gira em torno de recursos visuais, enquanto o Facebook \u00e9 mais amig\u00e1vel para conte\u00fado com muito texto.<\/p>\n\n\n\n<p>O resultado \u00e9 que administrar contas populares em v\u00e1rias plataformas de m\u00eddia social \u00e9 basicamente um trabalho em tempo integral. N\u00e3o \u00e9 de se admirar que muitas empresas estejam contratando gerentes de m\u00eddia social apenas para manter o ritmo.<\/p>\n\n\n\n<p>Com um site de associa\u00e7\u00e3o de sua propriedade, n\u00e3o h\u00e1 mais ningu\u00e9m definindo as regras. Voc\u00ea controla todos os aspectos da plataforma, inclusive a funcionalidade que deseja, quem pode entrar, que tipo de conte\u00fado \u00e9 permitido e muito mais.<\/p>\n\n\n\n<p>O WordPress talvez n\u00e3o ofere\u00e7a a funcionalidade avan\u00e7ada de associa\u00e7\u00e3o desde o in\u00edcio. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>mas isso pode ser facilmente corrigido com plug-ins. Ao usar <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\">MemberPress<\/a>Por exemplo, voc\u00ea pode personalizar a experi\u00eancia de registro do usu\u00e1rio e obter controle total sobre quem v\u00ea qual conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Get_Access_to_More_Avenues_for_Monetization\"><\/span>2. Voc\u00ea obt\u00e9m acesso a mais possibilidades de monetiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea vai gastar muito tempo e esfor\u00e7o gerenciando uma presen\u00e7a de m\u00eddia social para sua empresa, isso deve ajud\u00e1-lo a gerar lucros. O problema \u00e9 que, com a m\u00eddia social, as op\u00e7\u00f5es de monetiza\u00e7\u00e3o podem ser poucas e distantes entre si.<\/p>\n\n\n\n<p>O que voc\u00ea\u00a0<em>pode\u00a0<\/em>\u00e9 usar a m\u00eddia social para ajud\u00e1-lo a encontrar e direcionar leads para o seu site. Al\u00e9m disso, com um site de associa\u00e7\u00e3o, voc\u00ea ter\u00e1 acesso a uma s\u00e9rie de <a rel=\"noreferrer noopener\" aria-label=\"op\u00e7\u00f5es de monetiza\u00e7\u00e3o (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">op\u00e7\u00f5es de monetiza\u00e7\u00e3o<\/a>incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oferta de assinaturas<\/li><li>Exig\u00eancia de pagamentos \u00fanicos para acesso<\/li><li>Exibir an\u00fancios de outros sites<\/li><li>Venda de produtos digitais<\/li><\/ul>\n\n\n\n<p>A principal conclus\u00e3o \u00e9 que, quando voc\u00ea faz com que os usu\u00e1rios visitem um site de sua propriedade, voc\u00ea tem muito mais liberdade sobre como monetizar esse tr\u00e1fego.<\/p>\n\n\n\n<p>Com o MemberPress, voc\u00ea pode facilmente <a rel=\"noreferrer noopener\" aria-label=\"adicionar assinatura (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">adicionar assinatura<\/a> e funcionalidade de pagamento em seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"588\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Pagamento de uma assinatura usando o MemberPress.\" class=\"wp-image-19765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png 588w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-339x170.png 339w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-156x78.png 156w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p>Quanto aos an\u00fancios, nada o impede de <a href=\"https:\/\/memberpress.com\/pt\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">ingressar em qualquer rede de publicidade<\/a> que voc\u00ea deseja. Para produtos digitais, voc\u00ea precisar\u00e1 de <a rel=\"noreferrer noopener\" aria-label=\"um plug-in de com\u00e9rcio eletr\u00f4nico (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">um plug-in de com\u00e9rcio eletr\u00f4nico<\/a>mas voc\u00ea tem muitas op\u00e7\u00f5es como usu\u00e1rio do WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Build_a_Much_More_Close-Knit_Community\"><\/span>3. Voc\u00ea pode criar uma comunidade muito mais unida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Neste momento, voc\u00ea provavelmente segue centenas de pessoas e empresas nas m\u00eddias sociais, espalhadas por v\u00e1rias plataformas. A m\u00eddia social \u00e9 uma ferramenta fant\u00e1stica para a comunica\u00e7\u00e3o, mas \u00e9 menos \u00fatil se voc\u00ea quiser cultivar uma comunidade unida.<\/p>\n\n\n\n<p>Os feeds tradicionais de m\u00eddia social s\u00e3o projetados para afog\u00e1-lo em atualiza\u00e7\u00f5es. Voc\u00ea nunca deixa de receber est\u00edmulos de diferentes fontes, o que significa que n\u00e3o se sentir\u00e1 parte de um \u00fanico grupo.<\/p>\n\n\n\n<p>Os sites de associa\u00e7\u00e3o, como os f\u00f3runs, s\u00e3o totalmente o oposto. As discuss\u00f5es podem n\u00e3o ser t\u00e3o r\u00e1pidas, mas voc\u00ea pode ter conversas longas e interessantes com outros usu\u00e1rios que est\u00e3o interessados nos mesmos assuntos que voc\u00ea:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"581\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"Um exemplo de uma discuss\u00e3o on-line envolvente.\" class=\"wp-image-19766\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-300x216.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-156x112.png 156w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n\n<p>Essa \u00faltima parte \u00e9 fundamental para qualquer site de associa\u00e7\u00e3o. Para que os usu\u00e1rios sintam que fazem parte de uma comunidade, \u00e9 necess\u00e1rio que haja algo que os mantenha unidos.<\/p>\n\n\n\n<p>Se voc\u00ea quiser criar um site de associa\u00e7\u00e3o para sua empresa, ele poder\u00e1 permitir que seu p\u00fablico discuta suas experi\u00eancias, fale sobre outros t\u00f3picos, compartilhe dicas e muito mais. A decis\u00e3o \u00e9 sua, e voc\u00ea tem total liberdade quando se trata do tipo de envolvimento que incentiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A m\u00eddia social \u00e9 uma \u00f3tima maneira de se conectar com o p\u00fablico do seu site. No entanto, se quiser criar uma comunidade real, voc\u00ea precisar\u00e1 de algo que pare\u00e7a mais pr\u00f3ximo. \u00c9 nesse ponto que um site de associa\u00e7\u00e3o pode ajudar.<\/p>\n\n\n\n<p>Com o WordPress e o MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">Cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o<\/a> n\u00e3o \u00e9 t\u00e3o complicado assim. Ela tamb\u00e9m tem v\u00e1rias vantagens em rela\u00e7\u00e3o \u00e0 m\u00eddia social, inclusive:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>N\u00e3o ter que depender de uma plataforma de terceiros.<\/li><li>Obtendo acesso a mais avenidas de monetiza\u00e7\u00e3o.<\/li><li>Ser capaz de criar uma comunidade muito mais unida.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como iniciar um site de associa\u00e7\u00e3o usando o WordPress? Vamos analis\u00e1-las na se\u00e7\u00e3o de coment\u00e1rios abaixo!\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Most websites these days are active on social media. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult. One solution to that problem is not to focus all of your efforts [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. 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Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult.<\/p>","content":[{"type":"text","data":"Most websites these days are <a rel=\"noreferrer noopener\" aria-label=\"active on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">active on social media<\/a>. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services.<\/p>","content":[{"type":"text","data":"One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Membership Sites Work<\/h2>","content":"Como funcionam os sites de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:<\/p>","content":[{"type":"text","data":"Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"An example of an online forum.\" class=\"wp-image-19764\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","data":{"alt":"An example of an online forum.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","align":"center"},"style":{"width":765,"height":303,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:<\/p>","content":[{"type":"text","data":"That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>What content is open to the public and what is restricted<\/li><li>Who can register to be a member<\/li><li>Whether users have to pay to join the website<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Qual conte\u00fado \u00e9 aberto ao p\u00fablico e qual \u00e9 restrito<\/li><li>Quem pode se registrar para ser um membro<\/li><li>Se os usu\u00e1rios precisam pagar para entrar no site<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community.<\/p>","content":[{"type":"text","data":"One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site.<\/p>","content":[{"type":"text","data":"Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Advantages of Membership Websites Over Social Media Platforms<\/h2>","content":"3 Vantagens dos sites de associa\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0s plataformas de m\u00eddia social","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community.<\/p>","content":[{"type":"text","data":"There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Don't Need to Rely on a Third-Party Platform<\/h3>","content":"1. Voc\u00ea n\u00e3o precisa depender de uma plataforma de terceiros","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content.<\/p>","content":[{"type":"text","data":"Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up.<\/p>","content":[{"type":"text","data":"The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more.<\/p>","content":[{"type":"text","data":"With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content.<\/p>","content":[{"type":"text","data":"WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2. You Get Access to More Avenues for Monetization<\/h2>","content":"2. Voc\u00ea obt\u00e9m acesso a mais possibilidades de monetiza\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between.<\/p>","content":[{"type":"text","data":"If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:<\/p>","content":[{"type":"text","data":"What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Offering subscriptions<\/li><li>Requiring one-time payments for access<\/li><li>Displaying ads for other websites<\/li><li>Selling digital products<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Oferta de assinaturas<\/li><li>Exig\u00eancia de pagamentos \u00fanicos para acesso<\/li><li>Exibir an\u00fancios de outros sites<\/li><li>Venda de produtos digitais<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic.<\/p>","content":[{"type":"text","data":"The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:<\/p>","content":[{"type":"text","data":"With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Paying for a subscription using MemberPress.\" class=\"wp-image-19765\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","data":{"alt":"Paying for a subscription using MemberPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","align":"center"},"style":{"width":588,"height":295,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user.<\/p>","content":[{"type":"text","data":"As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Can Build a Much More Close-Knit Community<\/h3>","content":"3. Voc\u00ea pode criar uma comunidade muito mais unida","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community.<\/p>","content":[{"type":"text","data":"Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group.<\/p>","content":[{"type":"text","data":"Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:<\/p>","content":[{"type":"text","data":"Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"An example of an engaging online discussion.\" class=\"wp-image-19766\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","data":{"alt":"An example of an engaging online discussion.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","align":"center"},"style":{"width":806,"height":581,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together.<\/p>","content":[{"type":"text","data":"That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage.<\/p>","content":[{"type":"text","data":"If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help.<\/p>","content":[{"type":"text","data":"Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:<\/p>","content":[{"type":"text","data":"With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Not having to rely on a third-party platform.<\/li><li>Getting access to more avenues for monetization.<\/li><li>Being able to build a much more close-knit community.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>N\u00e3o ter que depender de uma plataforma de terceiros.<\/li><li>Obtendo acesso a mais avenidas de monetiza\u00e7\u00e3o.<\/li><li>Ser capaz de criar uma comunidade muito mais unida.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;<\/p>","content":[{"type":"text","data":"Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=19762"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/19762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20032"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=19762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=19762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=19762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}