{"id":19762,"date":"2019-11-14T10:00:00","date_gmt":"2019-11-14T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19762"},"modified":"2019-11-14T14:15:50","modified_gmt":"2019-11-14T21:15:50","slug":"membership-site-vs-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/","title":{"rendered":"A diferen\u00e7a entre ter um site de associa\u00e7\u00e3o e usar plataformas de m\u00eddia social"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Atualmente, a maioria dos sites \u00e9 <a rel=\"noreferrer noopener\" aria-label=\"ativo nas m\u00eddias sociais (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">ativo nas m\u00eddias sociais<\/a>. Ser ativo significa publicar regularmente novos conte\u00fados e fazer o poss\u00edvel para interagir com os seguidores. O problema \u00e9 que a maioria das pessoas segue centenas de contas, o que dificulta o envolvimento real dos usu\u00e1rios.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac59be506fe6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac59be506fe6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#How_Membership_Sites_Work\" >Como funcionam os sites de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\" >3 Vantagens dos sites de associa\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0s plataformas de m\u00eddia social<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\" >1. Voc\u00ea n\u00e3o precisa depender de uma plataforma de terceiros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#2_You_Get_Access_to_More_Avenues_for_Monetization\" >2. Voc\u00ea obt\u00e9m acesso a mais possibilidades de monetiza\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#3_You_Can_Build_a_Much_More_Close-Knit_Community\" >3. Voc\u00ea pode criar uma comunidade muito mais unida<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-vs-social-media-platforms\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Uma solu\u00e7\u00e3o para esse problema \u00e9 n\u00e3o concentrar todos os seus esfor\u00e7os nas m\u00eddias sociais e, em vez disso, criar uma comunidade pr\u00f3pria. <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/membership-site-reasons\/\" target=\"_blank\">Com um site de associa\u00e7\u00e3o<\/a>Com o uso do site, voc\u00ea controla todos os aspectos da experi\u00eancia do usu\u00e1rio. Al\u00e9m disso, voc\u00ea pode us\u00e1-lo para promover discuss\u00f5es sobre seus produtos e servi\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos falar sobre como funcionam, de maneira geral, os sites de assinatura online. Em seguida, abordaremos tr\u00eas vantagens principais que os sites de assinatura t\u00eam em rela\u00e7\u00e3o \u00e0s plataformas de m\u00eddia social. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Membership_Sites_Work\"><\/span>Como funcionam os sites de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 bem prov\u00e1vel que voc\u00ea seja membro de v\u00e1rios sites. Em linhas gerais, todos funcionam praticamente da mesma forma. Voc\u00ea cria uma conta e, a partir da\u00ed, pode come\u00e7ar a interagir com os outros membros do site e acessar o conte\u00fado. O exemplo perfeito desse tipo de sistema s\u00e3o os f\u00f3runs online:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"765\" height=\"303\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"Um exemplo de f\u00f3rum on-line.\" class=\"wp-image-19764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-429x170.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-700x277.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-156x62.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, esse \u00e9 apenas um tipo de site de assinatura. Na pr\u00e1tica, \u00e9 poss\u00edvel ajustar qualquer aspecto da experi\u00eancia, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qual conte\u00fado \u00e9 aberto ao p\u00fablico e qual \u00e9 restrito<\/li><li>Quem pode se registrar para ser um membro<\/li><li>Se os usu\u00e1rios precisam pagar para entrar no site<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos maiores problemas dos sites est\u00e1ticos \u00e9 que eles s\u00e3o pouco interativos. N\u00e3o \u00e9 poss\u00edvel interagir com os usu\u00e1rios \u2014 nem fazer com que eles interajam entre si \u2014 por meio do pr\u00f3prio site. Voc\u00ea pode ter formul\u00e1rios de contato e e-mails, mas esses recursos dificilmente contribuem para criar um senso de comunidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia social ajuda os sites a preencher essa lacuna. No entanto, as plataformas de m\u00eddia social s\u00e3o limitadas em muitos aspectos, especialmente quando comparadas ao poder de um site de associa\u00e7\u00e3o com todos os recursos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\"><\/span>3 Vantagens dos sites de associa\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0s plataformas de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 um momento e um lugar para <a rel=\"noreferrer noopener\" aria-label=\"usando a m\u00eddia social (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">usando a m\u00eddia social<\/a> para promover seu neg\u00f3cio. No entanto, esse n\u00e3o deve ser o \u00fanico canal com o qual voc\u00ea conte, e \u00e9 a\u00ed que entra um site de assinaturas. Vamos analisar tr\u00eas benef\u00edcios de criar esse tipo de comunidade dedicada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\"><\/span>1. Voc\u00ea n\u00e3o precisa depender de uma plataforma de terceiros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Bilh\u00f5es de pessoas (abre em uma nova guia)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Bilh\u00f5es de pessoas<\/a> usam plataformas de m\u00eddia social todos os dias. \u00c9 quase certo que voc\u00ea conhe\u00e7a as grandes redes, como Facebook, Instagram e Twitter, mas tamb\u00e9m existem muitas plataformas menores, regionais e de nicho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O problema \u00e9 o seguinte: cada uma dessas plataformas exige que voc\u00ea siga um conjunto diferente de regras. Al\u00e9m disso, cada uma delas tende a se especializar em tipos de conte\u00fado bem distintos. Se voc\u00ea quer envolver os usu\u00e1rios no Instagram, o que importa s\u00e3o os elementos visuais, enquanto o Facebook \u00e9 mais adequado para conte\u00fados com muito texto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O resultado \u00e9 que administrar contas populares em v\u00e1rias plataformas de redes sociais \u00e9, essencialmente, um trabalho em tempo integral. N\u00e3o \u00e9 de se admirar que tantas empresas estejam contratando gerentes de redes sociais apenas para acompanhar o ritmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um site de assinaturas de sua propriedade, ningu\u00e9m mais define as regras. Voc\u00ea controla todos os aspectos da plataforma, incluindo quais funcionalidades deseja, quem admitir, que tipo de conte\u00fado \u00e9 permitido e muito mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O WordPress pode n\u00e3o oferecer funcionalidades avan\u00e7adas de associa\u00e7\u00e3o por padr\u00e3o, mas isso \u00e9 facilmente resolvido com plugins. Ao usar <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\">MemberPress<\/a>Por exemplo, voc\u00ea pode personalizar a experi\u00eancia de registro do usu\u00e1rio e obter controle total sobre quem v\u00ea qual conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Get_Access_to_More_Avenues_for_Monetization\"><\/span>2. Voc\u00ea obt\u00e9m acesso a mais possibilidades de monetiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea vai dedicar muito tempo e esfor\u00e7o para gerenciar a presen\u00e7a da sua empresa nas redes sociais, isso deve ajudar a gerar lucros. O problema \u00e9 que, nas redes sociais, as op\u00e7\u00f5es de monetiza\u00e7\u00e3o podem ser poucas e esparsas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que voc\u00ea&nbsp;<em>pode&nbsp;<\/em>O que voc\u00ea precisa fazer \u00e9 usar as redes sociais para ajudar a encontrar e direcionar clientes em potencial para o seu site. Al\u00e9m disso, com um site de assinaturas, voc\u00ea ter\u00e1 acesso a uma grande variedade de <a rel=\"noreferrer noopener\" aria-label=\"op\u00e7\u00f5es de monetiza\u00e7\u00e3o (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">op\u00e7\u00f5es de monetiza\u00e7\u00e3o<\/a>incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oferta de assinaturas<\/li><li>Exig\u00eancia de pagamentos \u00fanicos para acesso<\/li><li>Exibir an\u00fancios de outros sites<\/li><li>Venda de produtos digitais<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A principal conclus\u00e3o \u00e9 que, quando voc\u00ea faz com que os usu\u00e1rios visitem um site de sua propriedade, voc\u00ea tem muito mais liberdade sobre como monetizar esse tr\u00e1fego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o MemberPress, voc\u00ea pode facilmente <a rel=\"noreferrer noopener\" aria-label=\"adicionar assinatura (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">adicionar assinatura<\/a> e funcionalidade de pagamento em seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"588\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Pagamento de uma assinatura usando o MemberPress.\" class=\"wp-image-19765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png 588w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-339x170.png 339w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-156x78.png 156w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto aos an\u00fancios, nada o impede de <a href=\"https:\/\/memberpress.com\/pt\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">ingressar em qualquer rede de publicidade<\/a> que voc\u00ea quiser. Para produtos digitais, voc\u00ea precisar\u00e1 de <a rel=\"noreferrer noopener\" aria-label=\"um plug-in de com\u00e9rcio eletr\u00f4nico (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">um plug-in de com\u00e9rcio eletr\u00f4nico<\/a>mas voc\u00ea tem muitas op\u00e7\u00f5es como usu\u00e1rio do WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Build_a_Much_More_Close-Knit_Community\"><\/span>3. Voc\u00ea pode criar uma comunidade muito mais unida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No momento, voc\u00ea provavelmente segue centenas de pessoas e empresas nas redes sociais, espalhadas por v\u00e1rias plataformas. As redes sociais s\u00e3o uma ferramenta fant\u00e1stica de comunica\u00e7\u00e3o, mas s\u00e3o menos \u00fateis quando se quer cultivar uma comunidade unida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os feeds tradicionais das redes sociais s\u00e3o projetados para sobrecarregar voc\u00ea com atualiza\u00e7\u00f5es. Voc\u00ea recebe constantemente est\u00edmulos de diferentes fontes, o que significa que n\u00e3o vai sentir que faz parte de um \u00fanico grupo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os sites de associa\u00e7\u00e3o, como os f\u00f3runs, s\u00e3o totalmente o oposto. As discuss\u00f5es podem n\u00e3o ser t\u00e3o r\u00e1pidas, mas voc\u00ea pode ter conversas longas e interessantes com outros usu\u00e1rios que est\u00e3o interessados nos mesmos assuntos que voc\u00ea:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"581\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"Um exemplo de uma discuss\u00e3o on-line envolvente.\" class=\"wp-image-19766\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-300x216.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-156x112.png 156w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00faltima parte \u00e9 fundamental para qualquer site de assinatura. Para que os usu\u00e1rios se sintam parte de uma comunidade, \u00e9 preciso haver algo que os una.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser criar um site de associa\u00e7\u00e3o para sua empresa, ele poder\u00e1 permitir que seu p\u00fablico discuta suas experi\u00eancias, fale sobre outros t\u00f3picos, compartilhe dicas e muito mais. A decis\u00e3o \u00e9 sua, e voc\u00ea tem total liberdade quando se trata do tipo de envolvimento que incentiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As redes sociais s\u00e3o uma \u00f3tima maneira de se conectar com o p\u00fablico do seu site. No entanto, se voc\u00ea quiser construir uma comunidade de verdade, precisar\u00e1 de algo que transmita uma sensa\u00e7\u00e3o de maior uni\u00e3o. \u00c9 a\u00ed que um site de assinaturas pode ajudar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o WordPress e o MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">Cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o<\/a> n\u00e3o \u00e9 t\u00e3o complicado assim. Al\u00e9m disso, apresenta v\u00e1rias vantagens em rela\u00e7\u00e3o \u00e0s redes sociais, incluindo:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>N\u00e3o ter que depender de uma plataforma de terceiros.<\/li><li>Obtendo acesso a mais avenidas de monetiza\u00e7\u00e3o.<\/li><li>Ser capaz de criar uma comunidade muito mais unida.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar um site de assinaturas usando o WordPress? Vamos esclarec\u00ea-las na se\u00e7\u00e3o de coment\u00e1rios abaixo!&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Most websites these days are active on social media. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult. One solution to that problem is not to focus all of your efforts [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19762","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. 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