As notifica\u00e7\u00f5es push t\u00eam a vantagem distinta de permitir uma comunica\u00e7\u00e3o quase imediata. Isso significa que elas podem ser usadas de todas as formas criativas e envolventes para ajud\u00e1-lo a se conectar com seu pr\u00f3prio p\u00fablico.<\/p>\n\n\n\n

In this article, we\u2019re going to talk a bit about how push notifications work. Then we\u2019ll go over three compelling reasons to add them to your membership website, and touch on how to get started. Let\u2019s jump right in!<\/p>\n\n\n\n

<\/span>Como funcionam as notifica\u00e7\u00f5es push<\/span><\/h2>\n\n\n\n
If you have a mobile device, you\u2019re probably already familiar with push notifications. They\u2019re messages from apps and websites that pop up instantly on your screen:<\/p>\n\n\n\n
$\"Uma$ <\/figure><\/div>\n\n\n\n
Os aplicativos usam notifica\u00e7\u00f5es push para inform\u00e1-lo sobre ofertas, fornecer atualiza\u00e7\u00f5es, incentiv\u00e1-lo a reabri-los e muito mais.<\/p>\n\n\n\n
Websites, on the other hand, tend to be less aggressive about push notifications. Many sites simply use this feature to let you know when there\u2019s new content available:<\/p>\n\n\n\n
$\"Uma$ <\/figure><\/div>\n\n\n\n
What\u2019s more, web-based push notifications are slightly different because they require explicit permission. Apps can get that permission during the installation process \u2013 which a lot of people gloss over \u2013 but websites need to ask nicely:<\/p>\n\n\n\n
$\"Uma$ <\/figure><\/div>\n\n\n\n
Se voc\u00ea administra um site, provavelmente usa v\u00e1rios canais para envolver seu p\u00fablico. Pode valer a pena adicionar as notifica\u00e7\u00f5es por push a essa lista, pois voc\u00ea pode us\u00e1-las para incentivar alguns n\u00fameros excepcionais de envolvimento.\u00a0<\/p>\n\n\n\n
Por exemplo, as notifica\u00e7\u00f5es push para a Web t\u00eam uma m\u00e9dia de taxa de cliques de 12%<\/a>. That\u2019s out of the average 5 a 25% de usu\u00e1rios<\/a> que optam pelas notifica\u00e7\u00f5es push em primeiro lugar. Em outras palavras, a maioria dos sites pode obter um bom aumento no tr\u00e1fego de retorno se implementar esse recurso.<\/p>\n\n\n\n
One word of warning, however \u2013 there \u00e9<\/em> a limit to how many notifications people will put up with. Most users say they\u2019re willing to disable notifications if they get 2 a 5 mensagens por semana<\/a> from the same source. That means you need to choose what content you\u2019ll send (and how often) carefully.<\/p>\n\n\n\n
<\/span>3 motivos para adicionar notifica\u00e7\u00f5es push ao seu site de associa\u00e7\u00e3o<\/span><\/h2>\n\n\n\n
There are clear-cut benefits to adding push notifications to most types of websites. Let\u2019s talk about what sites de associa\u00e7\u00e3o<\/a> em particular, pode sair desse acordo.<\/p>\n\n\n\n
1. Voc\u00ea pode garantir que os usu\u00e1rios n\u00e3o se esque\u00e7am do seu site<\/h3>\n\n\n\n
One problem most websites face is that many people find them, but never make their way back after that first visit. This problem is compounded for membership websites, because without regular users you don\u2019t have a community at all.<\/p>\n\n\n\n
Felizmente, as notifica\u00e7\u00f5es push podem fazer uma grande diferen\u00e7a. Os aplicativos que enviam notifica\u00e7\u00f5es durante os primeiros 90 dias ap\u00f3s a instala\u00e7\u00e3o por um usu\u00e1rio recebem 190% taxas de reten\u00e7\u00e3o mais altas<\/a> em toda a linha.<\/p>\n\n\n\n
With a membership website, you have a lot of options as to what type of notifications you\u2019ll send. \u00a0For example, you can let members know about new content, discussions, and even offers:<\/p>\n\n\n\n
$\"Um$ <\/figure><\/div>\n\n\n\n
Regardless of which approach you take, push notifications help keep your website on users\u2019 minds. Once it becomes a habit to check back with your site, those members may stick around for a long time.<\/p>\n\n\n\n
2. Voc\u00ea poder\u00e1 aumentar o envolvimento do usu\u00e1rio<\/h3>\n\n\n\n
Getting members to return to your website is only the first step, of course. Once they\u2019re there, you want them to engage with your content. How they do that will depend on what type of membership website you run.<\/p>\n\n\n\n
Algumas das a\u00e7\u00f5es que voc\u00ea deseja que os visitantes realizem podem incluir:<\/p>\n\n\n\n
Participando de discuss\u00f5es no f\u00f3rum<\/a><\/li>
Renova\u00e7\u00e3o suas assinaturas<\/a><\/li>
Tomando seus cursos on-line<\/a><\/li>
Ler seu conte\u00fado e comentar sobre ele<\/li><\/ul>\n\n\n\n
If you want members to do something in particular, you can use push notifications to nudge them in the right direction. Consider apps, for example \u2013 a lot of them will send you notifications to remind you to use them:<\/p>\n\n\n\n
$\"Uma$ <\/figure><\/div>\n\n\n\n
As we mentioned before, however, you don\u2019t want to be too pushy. A small reminder here and there can be enough to boost user activity on your website, so don\u2019t go overboard with the number of notifications you send.<\/p>\n\n\n\n
<\/span>3. As notifica\u00e7\u00f5es push podem melhorar as taxas de inscri\u00e7\u00e3o<\/span><\/h3>\n\n\n\n
Um dos casos de uso mais convincentes das notifica\u00e7\u00f5es por push envolve os checkouts on-line. Se voc\u00ea permitir, muitos sites de com\u00e9rcio eletr\u00f4nico enviar\u00e3o notifica\u00e7\u00f5es se voc\u00ea abandonar o carrinho durante o processo de checkout:<\/p>\n\n\n\n
$\"Uma$ <\/figure><\/div>\n\n\n\n
The fact that this works shouldn\u2019t come as a surprise. 54% de todas as pequenas empresas<\/a> enviam e-mails de carrinho abandonado. Aqueles que enviam esses e-mails at\u00e9 uma hora ap\u00f3s a sa\u00edda do cliente convertem cerca de 6.3% de compradores<\/a> em m\u00e9dia. Esses n\u00fameros podem n\u00e3o parecer grandes, mas um aumento de 6,3% nas convers\u00f5es \u00e9 enorme para a maioria dos sites.<\/p>\n\n\n\n
A melhor parte \u00e9 que voc\u00ea pode aplicar a mesma t\u00e9cnica a um site de associa\u00e7\u00e3o se o usar para vender produtos ou servi\u00e7os. Por exemplo, se voc\u00ea vende assinaturas ou taxas de acesso \u00fanico a conte\u00fado privado, as notifica\u00e7\u00f5es push de carrinho abandonado podem aumentar significativamente as taxas de ades\u00e3o.<\/p>\n\n\n\n
<\/span>Como adicionar notifica\u00e7\u00f5es push ao seu site WordPress<\/span><\/h2>\n\n\n\n
Existem muitos plug-ins do WordPress<\/a> that enable you to implement push notifications on your website. However, if you\u2019re using MemberPress<\/a> for your membership website, you\u2019ll want to use compatible tools that give you access to the benefits we explored above.<\/p>\n\n\n\n
Algumas de nossas principais escolhas quando se trata de plug-ins de notifica\u00e7\u00e3o por push para sites de associa\u00e7\u00e3o incluem:<\/p>\n\n\n\n
PushEngage<\/a><\/strong>: Essa ferramenta permite que voc\u00ea envie mensagens personalizadas automaticamente pela Web. Ela segmenta seus assinantes e respondedores autom\u00e1ticos, enviando notifica\u00e7\u00f5es personalizadas para trazer os visitantes de volta ao seu site de associa\u00e7\u00e3o e concluir uma compra.\u00a0<\/li>
Notifica\u00e7\u00f5es inteligentes<\/a>:<\/strong>\u00a0Esse plug-in oferece integra\u00e7\u00e3o com a maioria dos plug-ins de comunidade do WordPress, o que permite que voc\u00ea envie mensagens relacionadas a intera\u00e7\u00f5es sociais.<\/li><\/ol>\n\n\n\n
As notifica\u00e7\u00f5es por push podem ser um divisor de \u00e1guas para seu site de associa\u00e7\u00e3o. Portanto, recomendamos que voc\u00ea fa\u00e7a sua pesquisa antes de escolher um plug-in.<\/p>\n\n\n\n
<\/span>Conclus\u00e3o<\/span><\/h2>\n\n\n\n
There are a lot of ways you can stay in touch with your website\u2019s members. However, few of them are as immediate as push notifications. You can use several tools to add push notifications to WordPress, and with a few tweaks, you can adapt them to your membership site\u2019s needs.<\/p>\n\n\n\n
If you\u2019re on the fence about adding push notifications to your membership website, let\u2019s review the three ways they can make your life easier:<\/p>\n\n\n\n
Voc\u00ea pode us\u00e1-los para aumentar a reten\u00e7\u00e3o de usu\u00e1rios.<\/li>
Eles ajudam a impulsionar o envolvimento do usu\u00e1rio.<\/li>
Voc\u00ea pode melhorar as taxas de inscri\u00e7\u00e3o.<\/li><\/ol>\n\n\n\n
Do you have any questions about adding push notifications to your WordPress membership website? Let\u2019s go over them in the comments section below!\u00a0<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
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