Here\u2019s how to market your online course in 50 ways that work!<\/strong><\/em><\/p>

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WHAT'S INSIDE<\/p>\nToggle<\/span>
50 Easy Ways to Market Your Online Course<\/a>
1. Build a Strong Brand<\/a><\/li>
2. Optimize Your Course With SEO<\/a><\/li>
3. Create Email Campaigns<\/a><\/li>
4. Share on Social Media<\/a><\/li>
5. Create a Course Trailer<\/a><\/li>
6. Host Webinars Related To Your Course<\/a><\/li>
7. Start an Affiliate Program<\/a><\/li>
8. Guest Post For Popular Blogs<\/a><\/li>
9. Use Google Ads<\/a><\/li>
10. Leverage Facebook Ads<\/a><\/li>
11. Offer Course Discounts<\/a><\/li>
12. Build a Content Strategy<\/a><\/li>
13. Engage in Online Communities<\/a><\/li>
14. Ask for Testimonials and Reviews<\/a><\/li>
15. Partner With Other Course Creators<\/a><\/li>
16. Use Press Releases<\/a><\/li>
17. Talk About Your Course On a Podcast<\/a><\/li>
18. Post On Your YouTube Channel<\/a><\/li>
19. Write LinkedIn Articles<\/a><\/li>
20. Offer Referral Bonuses To Your Students<\/a><\/li>
21. Share on Your Instagram Stories<\/a><\/li>
22. Create Pinterest Pins<\/a><\/li>
23. Organize Quizzes and Contests<\/a><\/li>
24. Offer Early Bird Specials<\/a><\/li>
25. Blog About Your Course<\/a><\/li>
26. Schedule Q&A Sessions<\/a><\/li>
27. Provide Free Mini-Courses<\/a><\/li>
28. Speak At An Event<\/a><\/li>
29. Promote Your Online Course With Your Email Signature<\/a><\/li>
30. Use Remarketing Ads<\/a><\/li>
31. Collaborate with Businesses<\/a><\/li>
32. Collaborate with Influencers<\/a><\/li>
33. Engage in Seasonal Promotions<\/a><\/li>
34. Create a Membership Community<\/a><\/li>
35. Try Mobile Marketing<\/a><\/li>
36. Partner with Libraries<\/a><\/li>
37. Create Resource Guides<\/a><\/li>
38. Use SlideShare to Promote Your Online Course<\/a><\/li>
39. Participate in Trade Shows<\/a><\/li>
40. Use Interactive Content to Market Your Online Course<\/a><\/li>
41. Use LinkedIn Learning Hub<\/a><\/li>
42. Offer Scholarships or Grants<\/a><\/li>
43. Bundle Courses<\/a><\/li>
44. Use TikTok for Micro-Learning Sessions<\/a><\/li>
45. Join Facebook Groups Related to Your Course<\/a><\/li>
46. Partner with Educational Institutions<\/a><\/li>
47. Translate Your Course For Inclusivity<\/a><\/li>
48. Promote Your Online Course with Quora<\/a><\/li>
49. Allow Payment Plans<\/a><\/li>
50. Cross-promote with Other Courses<\/a><\/li><\/ul><\/li>
Which One Are You Starting With?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
You spent a whole lot of time, energy and resources building your online course. Now you need to get eyes on it! <\/p>\n\n\n\n
How you market your online course is just as \u2013 if not more \u2013 important as the course content itself. After all, if no one knows it exists, how are they going to buy it?<\/p>\n\n\n\n
Whether you\u2019re still contemplating creating a course, or you\u2019re scratching your head wondering how to make your course reach the right people, we\u2019ve got you. <\/p>\n\n\n\n
In this article, we\u2019ll show you how to market your online course to your target audience and get people learning from your wealth of knowledge.<\/p>\n\n\n\n
If you\u2019re course isn\u2019t ready or published yet, check out the Memberpress Courses add-on<\/a> that makes it easy to build and sell your online course with features including:<\/p>\n\n\n\n
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Quizzes and assignments<\/li>\n\n\n\n
Built in progress tracking<\/li>\n\n\n\n
Course completion certificates (with an option to add expiry dates)<\/li>\n\n\n\n
Drag-and-drop builder<\/li>\n\n\n\n
\u2026 and a whole lot more!<\/li>\n<\/ul>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/span>50 Easy Ways to Market Your Online Course<\/span><\/h2>\n\n\n\n
Without further ado, here are 50 key ways to market your online course, designed to captivate your target audience and transform your expertise into a thriving educational venture.<\/p>\n\n\n\n
<\/span>1. Build a Strong Brand<\/span><\/h3>\n\n\n\n
Literally everything else on this list will be a heck of a lot easier if you have a strong, easy-to-recognize brand. <\/p>\n\n\n\n
Ideally, you want your brand to communicate what it is that you offer. This will make it easier for people who are searching for your course online. <\/p>\n\n\n\n
Take The Positive Birth Company<\/a>, for example. The company name gives you a clear indication about the topic and purpose of their courses, while their logo reflects their name. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Their bestselling Ultimate Birth Pack course is also clearly named and featured prominently on their site so that visitors are aware of their most popular flagship product. <\/p>\n\n\n\n
Read the Crested Butte Museum story<\/a> to learn more about building an online presence. <\/p>\n\n\n\n
<\/span>2. Optimize Your Course With SEO<\/span><\/h3>\n\n\n\n
Optimize your course descriptions, blog posts talking about the course, and your website with relevant keywords so that your audience can find your course through organic Google search.<\/p>\n\n\n\n
Here\u2019s a handy article with a crash-course on how to optimize your content for SEO<\/a>. <\/p>\n\n\n\n
Remember, if your course is behind a paywall, search engines won\u2019t be able to crawl that content, but there are still things you can do. This guide to SEO for paywalled content<\/a> can help you out. <\/p>\n\n\n\n
There\u2019s also this thing called Schema markup<\/a> which allows your course to appear in those fancy lists generated by Google (known as rich snippets).<\/p>\n\n\n\n
For managing all of the above, we recommend using a plugin like AIOSEO<\/a>. It allows you to easily optimize your site without having to get too technical or have an in depth understanding of how search engines work. Let\u2019s face it, you\u2019ve got plenty to be getting on with already. <\/p>\n\n\n\n
<\/span>3. Create Email Campaigns<\/span><\/h3>\n\n\n\n
Email is still a great way to convert curious visitors into loyal students. You can use email content to encourage regular engagement in your site\u2019s content and help move potential customer along the sales funnel. <\/p>\n\n\n\n
You can read all about building an email list here. <\/a><\/p>\n\n\n\n
Develop segmented email campaigns<\/a> that target different groups within your audience based on their interests and behaviors. <\/p>\n\n\n\n
Remember to include compelling CTAs and special discounts to encourage enrollment.<\/p>\n\n\n\n
<\/span>4. Share on Social Media<\/span><\/h3>\n\n\n\n
Regularly post engaging content about your course on social platforms like Instagram<\/a> and Facebook<\/a>. <\/p>\n\n\n\n
Create carousels showing short clips of interesting parts of your course that you know your audience will be curious about. Create reels answering questions people are asking about the course.<\/p>\n\n\n\n
<\/span>5. Create a Course Trailer<\/span><\/h3>\n\n\n\n
Design a captivating video trailer that highlights the unique selling points of your course, showcasing instructor insights and sneak peeks of course content.<\/p>\n\n\n\n
$\"\"$
Ali Abdasi of Part-Time YouTuber Academy creates trailers for his online courses.<\/figcaption><\/figure>\n\n\n\n
<\/span>6. Host Webinars Related To Your Course<\/span><\/h3>\n\n\n\n
Host informative webinars <\/a>that provide value related to your course topic. Use these sessions as an opportunity to promote your online course and introduce viewers to your course structure and content.<\/p>\n\n\n\n
<\/span>7. Start an Affiliate Program <\/span><\/h3>\n\n\n\n
Market your online course by creating an affiliate program<\/a> where you can partner with industry influencers, bloggers, and content creators to promote your online course to their followers. Offer them a commission for each sale they generate. <\/p>\n\n\n\n
Learn more about affiliate programs and how to create one here.<\/a> <\/p>\n\n\n\n
<\/span>8. Guest Post For Popular Blogs<\/span><\/h3>\n\n\n\n
Write and publish informative articles on popular blogs and websites in your niche. Use this content to demonstrate your expertise and direct readers to your course with a strong call to action.<\/p>\n\n\n\n
<\/span>9. Use Google Ads<\/span><\/h3>\n\n\n\n
Implement pay-per-click advertising campaigns on Google to target potential students actively searching for courses like yours.<\/p>\n\n\n\n
Read how to create course ads that sell here.<\/a><\/p>\n\n\n\n
<\/span>10. Leverage Facebook Ads<\/span><\/h3>\n\n\n\n
Promote your online course by leveraging Facebook\u2019s advanced targeting options to reach specific demographics who are most likely to be interested in your course.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/span>11. Offer Course Discounts<\/span><\/h3>\n\n\n\n
Provide promotional codes or seasonal discounts to create urgency and encourage prospects to make a decision faster.<\/p>\n\n\n\n
You can easily offer coupons for your courses with MemberPress<\/a>.<\/p>\n\n\n\n
<\/span>12. Build a Content Strategy<\/span><\/h3>\n\n\n\n
Build a content strategy<\/a> that includes creating helpful, relevant content that addresses common questions or challenges related to your course topic.<\/p>\n\n\n\n
<\/span>13. Engage in Online Communities<\/span><\/h3>\n\n\n\n
Engage in online forums and groups related to your course subject. Regular participation can help you build trust and authority within your community.<\/p>\n\n\n\n
<\/span>14. Ask for Testimonials and Reviews<\/span><\/h3>\n\n\n\n
Collect and display testimonials from your students to enhance your course\u2019s credibility. Video testimonials can be particularly effective.<\/p>\n\n\n\n
<\/span>15. Partner With Other Course Creators<\/span><\/h3>\n\n\n\n
Form strategic partnerships with other educators or organizations that can offer complementary benefits to your students.<\/p>\n\n\n\n
<\/span>16. Use Press Releases<\/span><\/h3>\n\n\n\n
If your course is espeically newsworthy, consider sending out a press release to relevant media outlets to announce the launch of your course, highlighting its unique aspects and benefits. <\/p>\n\n\n\n
<\/span>17. Talk About Your Course On a Podcast<\/span><\/h3>\n\n\n\n
Identify and appear on podcasts where you can discuss your course\u2019s subject matter, providing valuable insights to listeners and subtly market your online course. You can also start your own podcast<\/a>.<\/p>\n\n\n\n
<\/span>18. Post On Your YouTube Channel<\/span><\/h3>\n\n\n\n
Create and maintain a YouTube channel where you post educational content and tutorials related to your course themes and add a link in your description for people to buy your course. <\/p>\n\n\n\n
$\"Promote$ <\/figure>\n\n\n\n
YouTube is a great opportunity to promote your online course because you get to talk about your course and convince people to buy. You can also link up with other YouTubers. Create a video with them or ask them to talk about your course.<\/p>\n\n\n\n
<\/span>19. Write LinkedIn Articles<\/span><\/h3>\n\n\n\n
Writing and posting articles on LinkedIn<\/a> is also a great way to market your online course. It positions you as a thought leader and direct professionals to your course.<\/p>\n\n\n\n
<\/span>20. Offer Referral Bonuses To Your Students<\/span><\/h3>\n\n\n\n
Promote your online course by setting up a referral program<\/a> that rewards current students for referring new students to your course.<\/p>\n\n\n\n
<\/span>21. Share on Your Instagram Stories<\/span><\/h3>\n\n\n\n
Use Instagram Stories to share daily updates, behind-the-scenes content, and interactive polls or Q&A sessions about your course.<\/p>\n\n\n\n
<\/span>22. Create Pinterest Pins<\/span><\/h3>\n\n\n\n
Pinterest is an often overlooked social media channel, which makes it a less competitive space! Depending on your audience it can be a great way to reach them. <\/p>\n\n\n\n
Create and share visually appealing infographics or cheat sheets related to your course content on Pinterest.<\/p>\n\n\n\n
$\"\"$
Pinterest<\/figcaption><\/figure>\n\n\n\n
<\/span>23. Organize Quizzes and Contests<\/span><\/h3>\n\n\n\n
Organize contests with the prize being free access to your course. This can increase engagement and spread awareness.<\/p>\n\n\n\n
You can also create quizzes with MemberPress Quizzes<\/a>. You can add engaging quizzes to your course or add quizzes on your website that will lead your audience to take your course. <\/p>\n\n\n\n
That is, after they take the quiz and get their result, let them know they can learn more through your course.<\/p>\n\n\n\n
$\"Promote$ <\/figure>\n\n\n\n
<\/span>24. Offer Early Bird Specials<\/span><\/h3>\n\n\n\n
Offer special pricing for students who enroll in your course during the pre-launch phase. This will probably get people to buy, knowing that is the only time they can get for that price.<\/p>\n\n\n\n
<\/span>25. Blog About Your Course<\/span><\/h3>\n\n\n\n
Promote your online course by regularly updating your blog and providing valuable content related to your course\u2019s topic.<\/p>\n\n\n\n
Plug your course into your blog posts at intervals or where necessary but don\u2019t overdo it.<\/p>\n\n\n\n
\n\n $\"Read$ <\/a>\n<\/div><\/div>\n\n\n\n\n
26. Schedule Q&A Sessions:<\/h3>\n\n\n\n
Schedule live Q&A sessions on Instagram, Facebook, or YouTube, where potential students can ask questions directly related to the course content and delivery.<\/p>\n\n\n\n
<\/span>27. Provide Free Mini-Courses<\/span><\/h3>\n\n\n\n
Offer a free introductory module or mini-course to give prospects a taste of what they can expect from the full course.<\/p>\n\n\n\n
This is a great way to generate leads and stay in contact with potential students who have already shown interest in what you have to offer. <\/p>\n\n\n\n
<\/span>28. Speak At An Event<\/span><\/h3>\n\n\n\n
Speak at or sponsor an online or local events and workshops where you can promote your course to a relevant audience.<\/p>\n\n\n\n
<\/span>29. Promote Your Online Course With Your Email Signature<\/span><\/h3>\n\n\n\n
Include a brief, engaging pitch and a link to your course in your professional email signature.<\/p>\n\n\n\n
<\/span>30. Use Remarketing Ads:<\/span><\/h3>\n\n\n\n
Use Google Ads tag to create remarketing\/retargeting campaigns which will show ads to people who have visited your course page but left without enrolling.<\/p>\n\n\n\n
<\/span>31. Collaborate with Businesses<\/span><\/h3>\n\n\n\n
Find businesses that might benefit from your course and offer it as part of their professional development tools for employees. That way you can easily promote your online course.<\/p>\n\n\n\n
<\/span>32. Collaborate with Influencers<\/span><\/h3>\n\n\n\n
Collaborate with influencers in your industry to create content that showcases the practical applications of your course. This could involve live demonstrations or case study reviews.<\/p>\n\n\n\n
<\/span>33. Engage in Seasonal Promotions<\/span><\/h3>\n\n\n\n
Align your course promotions with relevant seasonal events or industry-specific dates. For example, offer a discount during back-to-school seasons or industry-specific awareness months.<\/p>\n\n\n\n
<\/span>34. Create a Membership Community<\/span><\/h3>\n\n\n\n
Promote your online course by establishing a membership community<\/a> that offers additional value such as exclusive resources, ongoing support, or networking opportunities.<\/p>\n\n\n\n
This can create a more engaging environment for students where they can talk about what they have learned and ask questions. You can also sell them future courses. <\/p>\n\n\n\n
\n\n $\"AdSanity$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>35. Try Mobile Marketing<\/span><\/h3>\n\n\n\n
Optimize your marketing efforts for mobile users, including SMS notifications and mobile-friendly course access, to cater to students on-the-go.<\/p>\n\n\n\n
<\/span>36. Partner with Libraries<\/span><\/h3>\n\n\n\n
Market your online course by partnering with local libraries or community centers to offer introductory sessions or workshops based on your course content, increasing local awareness and accessibility.<\/p>\n\n\n\n
<\/span>37. Create Resource Guides<\/span><\/h3>\n\n\n\n
Resource guides can serve as a lead magnet<\/a>. Develop comprehensive resource guides that can be offered as a free download in exchange for email addresses, which you can later use to market your online course.<\/p>\n\n\n\n
$\"Market$
Hubspot<\/a><\/figcaption><\/figure>\n\n\n\n
<\/span>38. Use SlideShare to Promote Your Online Course<\/span><\/h3>\n\n\n\n
Promote your online course by creating presentations related to your course content and share them on SlideShare. Embed links back to your course landing page within the presentation.<\/p>\n\n\n\n
<\/span>39. Participate in Trade Shows<\/span><\/h3>\n\n\n\n
Promote your online course by setting up a booth at relevant trade shows and industry conferences. This can be a great way to get in front of a targeted audience.<\/p>\n\n\n\n
<\/span>40. Use Interactive Content to Market Your Online Course<\/span><\/h3>\n\n\n\n
Create interactive content such as quizzes, polls, or interactive infographics that can be shared across social media platforms to engage potential students and drive traffic to your course.<\/p>\n\n\n\n
You can add gamification to your course<\/a> with the Memberpress Courses add-on.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/span>41. Use LinkedIn Learning Hub<\/span><\/h3>\n\n\n\n
If your course is professional in nature, consider publishing part of your content on LinkedIn\u2019s Learning<\/a> Hub to tap into a professional audience that\u2019s already seeking educational opportunities. Then lead students to the full course on your website. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/span>42. Offer Scholarships or Grants<\/span><\/h3>\n\n\n\n
Provide a limited number of scholarships or grants for your course to generate interest and give access to students who may not otherwise be able to afford it. This is an indirect way to market your online course.<\/p>\n\n\n\n
<\/span>43. Bundle Courses<\/span><\/h3>\n\n\n\n
Bundle your course with other related courses or products to offer comprehensive value at a reduced price. This can attract students interested in a broader learning path.<\/p>\n\n\n\n
<\/span>44. Use TikTok for Micro-Learning Sessions<\/span><\/h3>\n\n\n\n
Utilize TikTok to create short, engaging educational content that leads viewers to your full course. This platform is especially great for reaching a younger demographic.<\/p>\n\n\n\n
<\/span>45. Join Facebook Groups Related to Your Course<\/span><\/h3>\n\n\n\n
Search for facebook groups related to your course and join the community. Become a known member by sharing, commenting, and joining conversations. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
You can also answer questions related to your course. If you\u2019re very helpful, group members will not hesitate to buy your course.<\/p>\n\n\n\n
<\/span>46. Partner with Educational Institutions<\/span><\/h3>\n\n\n\n
Market your online course by partnering with educational institutions or online learning platforms.<\/p>\n\n\n\n
You can search for these institutions via LinkedIn and reach out to them through their email address. CRM<\/a> tools like HubSpot<\/a> is also create for managing partnership leads.<\/p>\n\n\n\n
<\/span>47. Translate Your Course For Inclusivity<\/span><\/h3>\n\n\n\n
Translate your course into another language<\/a> and make it available for other people in other countries. This will expand your audience and also make your students feel inclusive.<\/p>\n\n\n\n
<\/span>48. Promote Your Online Course with Quora<\/span><\/h3>\n\n\n\n
Go on Quora<\/a> and answer questions relating to your course consistently. The more helpful you are, the more people are inclined to click. You should also update your Quora bio with your website and course link.<\/p>\n\n\n\n
$\"market$ <\/figure>\n\n\n\n
<\/span>49. Allow Payment Plans<\/span><\/h3>\n\n\n\n
Allow potential buyers to pay for your course in installments. You can offer weekly or monthly payment plans. <\/p>\n\n\n\n
For example, if your course is sold at $300, you can allow your student pay over a period of 6 months. This means they will pay $50 per month.<\/p>\n\n\n\n
You can use the MemberPress Courses drip feature<\/a> to make sure that these students don\u2019t have access to the full course until they\u2019ve made all of their payments. <\/p>\n\n\n\n
<\/span>50. Cross-promote with Other Courses<\/span><\/h3>\n\n\n\n
If you already have a previously published course doing very well, you can promote your new course by adding a video trailer about it in the former course or adding a link to it in your course description. <\/p>\n\n\n\n
You can also suggest the new course during checkouts. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
MemberPress Pro customers can easily offer one-click upsells at checkout with OrderBumps\u2122.<\/p>\n\n\n\n
\n\n $\"Upsell$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>Which One Are You Starting With?<\/span><\/h2>\n\n\n\n
Phew! That\u2019s a lot of opportunities to boost your course sales! <\/p>\n\n\n\n
You\u2019ve got 50 interesting ideas to work with, so the big question is, which strategy will you try first? <\/p>\n\n\n\n
Which ones you choose will depend on your audience and your subject matter. Don\u2019t feel overwhelmed. Make it fun and learn new things while you are at it. Let us know if you have any questions in the comments section.<\/p>\n\n\n\n
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Get MemberPress Today!<\/h3>\n\t\t\t
Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t
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Explore 50 effective ways to market your online course, from SEO to social media. Start expanding your reach today when you promote your online course.<\/p>\n","protected":false},"author":87865,"featured_media":70043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"REVISION\r\nPlease add your byline","footnotes":""},"categories":[94,792],"tags":[363,884,902,545],"class_list":{"0":"post-19833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-courses","9":"tag-content-marketing-strategy","10":"tag-online-courses-business","11":"tag-startup","12":"tag-successful-sales-strategy","13":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t

26. Schedule Q&A Sessions:<\/h3>\n\n\n\nSchedule live Q&A sessions on Instagram, Facebook, or YouTube, where potential students can ask questions directly related to the course content and delivery.<\/p>\n\n\n\n

26. Schedule Q&A Sessions:<\/h3>\n\n\n\n
Schedule live Q&A sessions on Instagram, Facebook, or YouTube, where potential students can ask questions directly related to the course content and delivery.<\/p>\n\n\n\n