{"id":20363,"date":"2019-12-23T09:50:00","date_gmt":"2019-12-23T16:50:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20363"},"modified":"2026-02-24T12:58:06","modified_gmt":"2026-02-24T17:58:06","slug":"create-better-pricing-tables","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/","title":{"rendered":"Como criar uma tabela de pre\u00e7os para seu site (4 dicas importantes com exemplos)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se voc\u00ea quiser oferecer <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\">diferentes n\u00edveis de associa\u00e7\u00e3o<\/a> para o seu site, voc\u00ea precisa de uma forma de os usu\u00e1rios verem o que cada um tem a oferecer. Voc\u00ea quer que os usu\u00e1rios possam comparar facilmente recursos, pre\u00e7os, benef\u00edcios e muito mais.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a759a211b5c2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a759a211b5c2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#The_Importance_of_a_Quality_Pricing_Table\" >A import\u00e2ncia de uma tabela de pre\u00e7os de qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#4_Key_Tips_for_Creating_Better_Pricing_Tables\" >4 dicas importantes para criar tabelas de pre\u00e7os melhores<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#1_Make_the_Differences_Between_Each_Tier_Obvious\" >1. Torne \u00f3bvias as diferen\u00e7as entre cada camada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#2_Highlight_the_Plans_You_Want_Users_to_Focus_On\" >2. Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#3_Add_Hover_Details_for_Key_Features\" >3. Adicionar detalhes de Hover para os principais recursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#4_Make_Sure_Your_Calls_to_Action_Stand_Out\" >4. Certifique-se de que suas chamadas para a\u00e7\u00e3o se destaquem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#A_Few_MemberPress_Site_Pricing_Table_Examples\" >Alguns exemplos de tabelas de pre\u00e7os de sites MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de mostrar todas essas informa\u00e7\u00f5es \u00e9 com uma tabela de pre\u00e7os. As tabelas de pre\u00e7os s\u00e3o elementos simples, mas essenciais para a venda de servi\u00e7os e associa\u00e7\u00f5es on-line. Quando projetadas com cuidado, elas podem ajud\u00e1-lo a atrair mais membros para o seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, falaremos sobre por que as tabelas de pre\u00e7os s\u00e3o t\u00e3o importantes. Em seguida, veremos quatro dicas importantes para ajud\u00e1-lo a criar tabelas melhores para seu website de associa\u00e7\u00e3o. Vamos ao que interessa!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CIsgK9JzzcGQqkrLm07dSsutfj4i21nEXYWoTqFpwESvvMNTP2lZlVyOPX0reBU6AnDUNaBfYGjyHdiMo55AtRO8RuJHw1\"><div class=\"responsive-video\"><iframe title=\"Como criar uma p\u00e1gina de pre\u00e7os com o MemberPress Groups (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_a_Quality_Pricing_Table\"><\/span>A import\u00e2ncia de uma tabela de pre\u00e7os de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 um motivo para voc\u00ea ver tabelas de pre\u00e7os em toda a Web. As tabelas talvez sejam o melhor m\u00e9todo para exibir muitas informa\u00e7\u00f5es de uma forma que permita aos usu\u00e1rios comparar diferentes elementos rapidamente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"946\" height=\"351\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png\" alt=\"Um exemplo de uma tabela de pre\u00e7os.\" class=\"wp-image-20364\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png 946w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-768x285.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-458x170.png 458w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-840x312.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-700x260.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-156x58.png 156w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma excelente tabela de pre\u00e7os n\u00e3o apenas fornece todos os detalhes de que voc\u00ea precisa, mas tamb\u00e9m o ajuda a decidir qual \u00e9 a melhor op\u00e7\u00e3o para voc\u00ea. Na maioria dos casos, os sites usam tabelas de pre\u00e7os para vender associa\u00e7\u00f5es ou assinaturas, especialmente quando h\u00e1 diferentes n\u00edveis dispon\u00edveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, para que suas tabelas de pre\u00e7os tenham impacto sobre as convers\u00f5es, \u00e9 necess\u00e1rio incluir v\u00e1rios elementos importantes. Uma tabela simples e sem conte\u00fado provavelmente n\u00e3o ser\u00e1 suficiente para conquistar novos membros:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"941\" height=\"335\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png\" alt=\"Uma tabela de pre\u00e7os b\u00e1sica.\" class=\"wp-image-20365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-300x107.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-768x273.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-478x170.png 478w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-840x299.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-700x249.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-156x56.png 156w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nas pr\u00f3ximas se\u00e7\u00f5es, veremos quais s\u00e3o esses elementos-chave da tabela de pre\u00e7os e falaremos sobre como voc\u00ea pode implement\u00e1-los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Key_Tips_for_Creating_Better_Pricing_Tables\"><\/span>4 dicas importantes para criar tabelas de pre\u00e7os melhores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> inclui uma p\u00e1gina de pre\u00e7os integrada que \u00e9 criada automaticamente quando voc\u00ea define seu <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupos de associados<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png\" alt=\"p\u00e1gina de pre\u00e7os\" class=\"wp-image-26981\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-768x393.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ajustar o Pricing Page Theme (Tema da p\u00e1gina de pre\u00e7os) para definir a apar\u00eancia da p\u00e1gina de pre\u00e7os com um de nossos designs predefinidos ou pode escolher Custom (Personalizado) para usar seu pr\u00f3prio CSS personalizado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui, vamos nos concentrar em aspectos essenciais que voc\u00ea deve ter em mente ao otimizar as tabelas de pre\u00e7os do seu site MemberPress usando CSS personalizado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_the_Differences_Between_Each_Tier_Obvious\"><\/span>1. Torne \u00f3bvias as diferen\u00e7as entre cada camada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma ideia inteligente oferecer v\u00e1rios n\u00edveis de associa\u00e7\u00e3o para o seu site, variando de op\u00e7\u00f5es com pre\u00e7o acess\u00edvel a op\u00e7\u00f5es mais caras. Com essa abordagem, voc\u00ea pode oferecer benef\u00edcios diferentes para cada n\u00edvel e maximizar seus lucros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O problema \u00e9 que, \u00e0s vezes, os usu\u00e1rios podem n\u00e3o entender <a href=\"https:\/\/memberpress.com\/pt\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"o que exatamente eles est\u00e3o pagando (abre em uma nova guia)\">pelo que exatamente eles est\u00e3o pagando<\/a> com cada n\u00edvel. Com uma tabela de pre\u00e7os, voc\u00ea pode destacar facilmente as diferen\u00e7as entre cada plano usando truques visuais simples:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png\" alt=\"Destacar as diferen\u00e7as entre os planos.\" class=\"wp-image-20367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-300x77.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-768x197.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-660x170.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-840x216.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-700x180.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-156x40.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1080x278.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers.png 1171w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seu objetivo \u00e9 garantir que as colunas da sua tabela sejam f\u00e1ceis de diferenciar. Algumas tabelas fazem isso destacando elementos em colunas espec\u00edficas, usando cores diferentes para cada uma delas, e assim por diante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maneira mais f\u00e1cil de diferenciar o que cada n\u00edvel de ades\u00e3o oferece \u00e9 atrav\u00e9s de listas. Tente criar uma lista que mostre o que cada n\u00edvel inclui e<em>\u00a0<\/em>adicionando elementos exclusivos ao <em>fundo<\/em> de cada um deles. Dessa forma, os visitantes podem identificar rapidamente as diferen\u00e7as.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Plans_You_Want_Users_to_Focus_On\"><\/span>2. Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa oferecer v\u00e1rios n\u00edveis de associa\u00e7\u00e3o, provavelmente deseja que os visitantes se concentrem em um ou dois planos em particular. \u00c9 por isso que muitas das tabelas de pre\u00e7os que voc\u00ea v\u00ea destacam planos espec\u00edficos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"875\" height=\"432\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png\" alt=\"\" class=\"wp-image-20366\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png 875w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-344x170.png 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-840x415.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-700x346.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-156x77.png 156w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, o plano ou n\u00edvel de associa\u00e7\u00e3o destacado \u00e9 o que oferece o melhor neg\u00f3cio e lhe d\u00e1 os melhores retornos. Destacar planos \u00e9 uma medida inteligente, e h\u00e1 v\u00e1rias maneiras de fazer isso. Alguns sites adicionam bordas a tabelas espec\u00edficas ou usam bot\u00f5es de chamada para a\u00e7\u00e3o (CTA) diferentes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro truque simples que pode ser usado \u00e9 tornar uma se\u00e7\u00e3o da tabela de pre\u00e7os maior do que as outras:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"805\" height=\"362\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png\" alt=\"Tornar uma das colunas de sua tabela um pouco maior.\" class=\"wp-image-20368\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png 805w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-300x135.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-768x345.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-378x170.png 378w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-700x315.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-156x70.png 156w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo \u00e9 atrair o olhar do visitante para o n\u00edvel de associa\u00e7\u00e3o no qual voc\u00ea deseja que ele se inscreva. Quando voc\u00ea tiver a aten\u00e7\u00e3o do visitante, caber\u00e1 aos recursos que voc\u00ea oferece convenc\u00ea-lo a comprar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Hover_Details_for_Key_Features\"><\/span>3. Adicionar detalhes de Hover para os principais recursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um problema com as tabelas de pre\u00e7os \u00e9 que o espa\u00e7o que voc\u00ea pode usar \u00e9 limitado. Se voc\u00ea incluir muitas informa\u00e7\u00f5es sobre cada recurso em cada n\u00edvel de associa\u00e7\u00e3o, suas tabelas ser\u00e3o dif\u00edceis de ler e navegar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma solu\u00e7\u00e3o elegante para esse problema \u00e9 adicionar efeitos de foco nos elementos principais de sua tabela de pre\u00e7os. No exemplo a seguir, voc\u00ea pode ver que cada item da lista tem um \u00edcone de ponto de interroga\u00e7\u00e3o ao lado. Se voc\u00ea passar o mouse sobre o \u00edcone, poder\u00e1 ler mais sobre esse recurso espec\u00edfico:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"706\" height=\"302\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png\" alt=\"Adi\u00e7\u00e3o de dicas de ferramentas ao passar o mouse em suas tabelas.\" class=\"wp-image-20369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-700x299.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-156x67.png 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode facilmente <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">adicionar \u2018dicas de ferramentas' ao passar o mouse'<\/a> para qualquer elemento em seu site, inclusive tabelas de pre\u00e7os, usando CSS. Se voc\u00ea n\u00e3o estiver acostumado com folhas de estilo, \u00e9 preciso fazer alguns ajustes, mas isso pode se traduzir em mais inscri\u00e7\u00f5es de usu\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_Sure_Your_Calls_to_Action_Stand_Out\"><\/span>4. Certifique-se de que suas chamadas para a\u00e7\u00e3o se destaquem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma coisa que quase todas as tabelas de pre\u00e7os t\u00eam em comum \u00e9 que elas incluem <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs para cada plano ou produto (abre em uma nova guia)\">CTAs para cada plano ou produto<\/a> em oferta. Isso porque, depois de convencer os visitantes a se inscreverem, voc\u00ea quer que eles possam fazer isso imediatamente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"975\" height=\"254\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png\" alt=\"Exemplos de CTAs de tabela de pre\u00e7os.\" class=\"wp-image-20370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-300x78.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-768x200.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-653x170.png 653w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-840x219.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-700x182.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-156x41.png 156w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As CTAs oferecem muitas oportunidades para voc\u00ea ser criativo. No exemplo acima, embora seja f\u00e1cil ver qual bot\u00e3o corresponde a cada n\u00edvel, o visual \u00e9 simples e sem atrativos. Em vez disso, voc\u00ea pode criar bot\u00f5es exclusivos para cada plano:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"969\" height=\"244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"Exemplos de CTAs com estilos diferentes.\" class=\"wp-image-20371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png 969w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-300x76.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-768x193.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-660x166.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-840x212.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-700x176.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-156x39.png 156w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa abordagem, voc\u00ea pode usar cores mais chamativas nos n\u00edveis de associa\u00e7\u00e3o para os quais deseja aumentar as inscri\u00e7\u00f5es. Essa tamb\u00e9m \u00e9 uma \u00f3tima maneira de diferenciar os planos visualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, a linguagem de CTA nas tabelas de pre\u00e7os tende a ser bastante direta. Voc\u00ea normalmente ver\u00e1 <a aria-label=\"varia\u00e7\u00f5es de frases (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">varia\u00e7\u00f5es de frases<\/a> como \u201cAdquira agora\u201d, \u201cInscreva-se hoje\u201d e \u201cRegistre-se\u201d. Essas palavras e frases simples e fortes trazem resultados, portanto, n\u00e3o pense demais na linguagem que voc\u00ea usa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_MemberPress_Site_Pricing_Table_Examples\"><\/span>Alguns exemplos de tabelas de pre\u00e7os de sites MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png\"><img decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png\" alt=\"p\u00e1gina de pre\u00e7os do copyhackers\" class=\"wp-image-28046\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-300x279.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-768x714.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1536x1427.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png 2010w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os da escola de reda\u00e7\u00e3o on-line Copyhackers<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png\" alt=\"P\u00e1gina de pre\u00e7os do Digital Product Manager\" class=\"wp-image-28047\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1536x739.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--2048x985.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os do gerente de produtos digitais<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png\"><img decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png\" alt=\"P\u00e1gina de pre\u00e7os do Spark &amp; Logic\" class=\"wp-image-28048\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1536x935.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--2048x1247.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os do Spark &amp; Logic<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png\"><img decoding=\"async\" width=\"1024\" height=\"969\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png\" alt=\"Tabela de pre\u00e7os da DH Creative\" class=\"wp-image-28050\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-300x284.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-768x726.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1536x1453.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png 1721w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os da DH Creative<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png\" alt=\"tabela de pre\u00e7os do launchblot\" class=\"wp-image-28049\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-300x232.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-768x593.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1536x1186.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png 2020w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os do LaunchBlot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oferecer v\u00e1rios n\u00edveis de associa\u00e7\u00e3o para seu site \u00e9 uma \u00f3tima ideia. Isso pode maximizar o n\u00famero de usu\u00e1rios que voc\u00ea atrai e aumentar seus lucros. No entanto, \u00e9 importante transmitir o que cada n\u00edvel tem a oferecer, e \u00e9 a\u00ed que entra a tabela de pre\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser criar tabelas de pre\u00e7os melhores para seu site de associa\u00e7\u00e3o, basta ter em mente essas quatro dicas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Torne \u00f3bvias as diferen\u00e7as entre cada camada.<\/li><li>Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem.<\/li><li>Adicione detalhes de foco para os principais recursos.<\/li><li>Certifique-se de que suas CTAs se destaquem.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar tabelas de pre\u00e7os melhores para seu website? Vamos discuti-las na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda n\u00e3o tem o MemberPress? <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comece aqui<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you want to offer different membership tiers for your website, you need a way for users to see what each has to offer. You want users to be able to easily compare features, prices, benefits, and more. The best way to showcase all of that information is with a pricing table. Pricing tables are [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[1556],"class_list":["post-20363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","tag-converter","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Outstanding pricing tables can help your website attract more members. 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You want users to be able to easily compare features, prices, benefits, and more.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you want to offer <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\">different membership tiers<\/a> for your website, you need a way for users to see what each has to offer. You want users to be able to easily compare features, prices, benefits, and more.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The best way to showcase all of that information is with a pricing table. Pricing tables are simple yet crucial elements for selling services and memberships online. When designed carefully, they can help you attract more members for your website.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The best way to showcase all of that information is with a pricing table. Pricing tables are simple yet crucial elements for selling services and memberships online. When designed carefully, they can help you attract more members for your website.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll talk about why pricing tables are so important. Then we'll go over four key tips to help you design better ones for your membership website. Let's get to it!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll talk about why pricing tables are so important. Then we'll go over four key tips to help you design better ones for your membership website. Let's get to it!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Create a Pricing Page with MemberPress Groups (Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Como criar uma p\u00e1gina de pre\u00e7os com o MemberPress Groups (Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=ynVRo4Y6vEM","url":"https:\/\/www.youtube.com\/watch?v=ynVRo4Y6vEM"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Importance of a Quality Pricing Table<\/h2>","content":"A import\u00e2ncia de uma tabela de pre\u00e7os de qualidade","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There's a reason you see pricing tables all over the web. Tables are perhaps the best method for showcasing a lot of information in a way that enables users to compare different elements quickly:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There's a reason you see pricing tables all over the web. Tables are perhaps the best method for showcasing a lot of information in a way that enables users to compare different elements quickly:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png\" alt=\"An example of a pricing table.\" class=\"wp-image-20364\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png","data":{"alt":"An example of a pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png"},"style":{"width":946,"height":351,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">An excellent pricing table not only gives you all the details you need \u2013 it helps you decide what option is best for you. In most cases, websites use pricing tables to sell memberships or subscriptions, especially when there are different tiers available.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">An excellent pricing table not only gives you all the details you need \u2013 it helps you decide what option is best for you. In most cases, websites use pricing tables to sell memberships or subscriptions, especially when there are different tiers available.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For your pricing tables to have an impact on conversions, however, you'll want to include several key elements. A simple, bare table probably won't do the trick when it comes to getting you new members:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For your pricing tables to have an impact on conversions, however, you'll want to include several key elements. A simple, bare table probably won't do the trick when it comes to getting you new members:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png\" alt=\"A barebones pricing table.\" class=\"wp-image-20365\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png","data":{"alt":"A barebones pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png"},"style":{"width":941,"height":335,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In the next few sections, we'll go over what those key pricing table elements are, and we'll talk about how you can implement them.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In the next few sections, we'll go over what those key pricing table elements are, and we'll talk about how you can implement them.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">4 Key Tips for Creating Better Pricing Tables<\/h2>","content":"4 dicas importantes para criar tabelas de pre\u00e7os melhores","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> includes a built-in pricing page that is automatically created when you set your <a href=\"https:\/\/memberpress.com\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership Groups<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> includes a built-in pricing page that is automatically created when you set your <a href=\"https:\/\/memberpress.com\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership Groups<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png\" alt=\"pricing page\" class=\"wp-image-26981\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png","alt":"pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png","linkDestination":"media"},"style":{"width":1024,"height":524,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can adjust the Pricing Page Theme to set the appearance of the pricing page to one of our pre-set designs, or you can chose Custom to use your own custom CSS. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can adjust the Pricing Page Theme to set the appearance of the pricing page to one of our pre-set designs, or you can chose Custom to use your own custom CSS. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Here, we'll focus on vital things to keep in mind as you optimize the pricing tables for your MemberPress site using custom CSS.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Here, we'll focus on vital things to keep in mind as you optimize the pricing tables for your MemberPress site using custom CSS.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Make the Differences Between Each Tier Obvious<\/h3>","content":"1. Torne \u00f3bvias as diferen\u00e7as entre cada camada","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's a smart idea to offer multiple memberships tiers for your website, ranging from budget-priced to more expensive options. With this approach, you can offer different benefits for each tier and maximize your profits.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's a smart idea to offer multiple memberships tiers for your website, ranging from budget-priced to more expensive options. With this approach, you can offer different benefits for each tier and maximize your profits.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The problem is that sometimes users might not understand <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"what exactly they're paying for (opens in a new tab)\">what exactly they're paying for<\/a> with each tier. With a pricing table, you can easily highlight the differences between each plan using simple visual tricks:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The problem is that sometimes users might not understand <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"what exactly they're paying for (opens in a new tab)\">what exactly they're paying for<\/a> with each tier. With a pricing table, you can easily highlight the differences between each plan using simple visual tricks:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png\" alt=\"Highlighting the differences between plans.\" class=\"wp-image-20367\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png","data":{"alt":"Highlighting the differences between plans.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png"},"style":{"width":1024,"height":263,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Your goal is to make sure the columns on your table are easy to differentiate. Some tables do this by highlighting elements in specific columns, using different colors for each one, and so on.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Your goal is to make sure the columns on your table are easy to differentiate. Some tables do this by highlighting elements in specific columns, using different colors for each one, and so on.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The easiest way to differentiate what each tier of membership offers is through lists. Try creating a list that shows what each tier includes&nbsp;and<em>&nbsp;<\/em>adding unique elements to the <em>bottom<\/em> of each one. That way visitors can quickly spot the differences.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The easiest way to differentiate what each tier of membership offers is through lists. Try creating a list that shows what each tier includes&nbsp;and<em>&nbsp;<\/em>adding unique elements to the <em>bottom<\/em> of each one. That way visitors can quickly spot the differences.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Highlight the Plans You Want Users to Focus On<\/h3>","content":"2. Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Although you may offer multiple membership tiers, you probably want visitors to focus on one or two plans in particular. That's why many of the pricing tables you see highlight specific plans:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Although you may offer multiple membership tiers, you probably want visitors to focus on one or two plans in particular. That's why many of the pricing tables you see highlight specific plans:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png\" alt=\"\" class=\"wp-image-20366\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png"},"style":{"width":875,"height":432,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Usually, the highlighted plan or membership tier is the one that offers the best deal and gives you the best returns. Highlighting plans is a smart move, and there are several ways you can do it. Some websites add borders to specific tables or use different call to action (CTA) buttons.&nbsp;<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Usually, the highlighted plan or membership tier is the one that offers the best deal and gives you the best returns. Highlighting plans is a smart move, and there are several ways you can do it. Some websites add borders to specific tables or use different call to action (CTA) buttons.&nbsp;<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Another simple trick you can use is to make one section of your pricing table bigger than the others:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Another simple trick you can use is to make one section of your pricing table bigger than the others:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png\" alt=\"Making one of your table's columns slightly bigger.\" class=\"wp-image-20368\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png","data":{"alt":"Making one of your table's columns slightly bigger.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png"},"style":{"width":805,"height":362,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The goal is to draw the visitor's gaze to whichever membership tier you want them to sign up for. Once you have your visitor's attention, it's up to the features you offer to convince them to buy.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The goal is to draw the visitor's gaze to whichever membership tier you want them to sign up for. Once you have your visitor's attention, it's up to the features you offer to convince them to buy.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Add Hover Details for Key Features<\/h3>","content":"3. Adicionar detalhes de Hover para os principais recursos","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">One problem with pricing tables is that you're limited in the space you can use. If you include too much information about each feature in every membership tier, your tables will be tough to read and navigate.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">One problem with pricing tables is that you're limited in the space you can use. If you include too much information about each feature in every membership tier, your tables will be tough to read and navigate.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">An elegant solution to this problem is to add hover effects to key elements within your pricing table. In the following example, you can see that each item on the list has a question mark icon next to it. If you hover over the icon, you can read more about that particular feature:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">An elegant solution to this problem is to add hover effects to key elements within your pricing table. In the following example, you can see that each item on the list has a question mark icon next to it. If you hover over the icon, you can read more about that particular feature:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png\" alt=\"Adding hover tooltips to your tables.\" class=\"wp-image-20369\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png","data":{"alt":"Adding hover tooltips to your tables.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png"},"style":{"width":706,"height":302,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can easily <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">add hover 'tooltips'<\/a> to any element on your website \u2013 including pricing tables \u2013 by using CSS. It takes a bit of tinkering if you're not used to stylesheets, but it can translate to more user signups.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can easily <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">add hover 'tooltips'<\/a> to any element on your website \u2013 including pricing tables \u2013 by using CSS. It takes a bit of tinkering if you're not used to stylesheets, but it can translate to more user signups.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Make Sure Your Calls to Action Stand Out<\/h3>","content":"4. Certifique-se de que suas chamadas para a\u00e7\u00e3o se destaquem","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">One thing almost all pricing tables have in common is that they include <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs for each plan or product (opens in a new tab)\">CTAs for each plan or product<\/a> on offer. That's because once you convince visitors to sign up, you want them to be able to do so immediately:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">One thing almost all pricing tables have in common is that they include <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs for each plan or product (opens in a new tab)\">CTAs for each plan or product<\/a> on offer. That's because once you convince visitors to sign up, you want them to be able to do so immediately:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png\" alt=\"Examples of pricing table CTAs.\" class=\"wp-image-20370\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png","data":{"alt":"Examples of pricing table CTAs.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png"},"style":{"width":975,"height":254,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">CTAs offer you a lot of opportunities to get creative. In the example above, while it's easy to see which button corresponds to each tier, the look is unexciting and plain. Instead, you can design unique buttons for every plan:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">CTAs offer you a lot of opportunities to get creative. In the example above, while it's easy to see which button corresponds to each tier, the look is unexciting and plain. Instead, you can design unique buttons for every plan:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"Examples of CTAs with different styles.\" class=\"wp-image-20371\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png","data":{"alt":"Examples of CTAs with different styles.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png"},"style":{"width":969,"height":244,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">With this approach you can use more eye-catching colors on the membership tiers you want to increase sign-ups for. It's also a great way to differentiate plans visually.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">With this approach you can use more eye-catching colors on the membership tiers you want to increase sign-ups for. It's also a great way to differentiate plans visually.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Usually, CTA language on pricing tables tends to be rather direct. You'll commonly see <a aria-label=\"variations of phrases (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">variations of phrases<\/a> such as \"Get it now,\" \"Sign Up Today,\" and \"Register.\" Those simple, strong words and phrases get results, so don't overthink the language you use.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Usually, CTA language on pricing tables tends to be rather direct. You'll commonly see <a aria-label=\"variations of phrases (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">variations of phrases<\/a> such as \"Get it now,\" \"Sign Up Today,\" and \"Register.\" Those simple, strong words and phrases get results, so don't overthink the language you use.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">A Few MemberPress Site Pricing Table Examples<\/h2>","content":"Alguns exemplos de tabelas de pre\u00e7os de sites MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png\" alt=\"copyhackers pricing page\" class=\"wp-image-28046\"\/><\/a><figcaption>Copyhackers online copywriting school's pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png","alt":"copyhackers pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png","caption":"Copyhackers online copywriting school's pricing table","linkDestination":"media"},"style":{"width":1024,"height":952,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png\" alt=\"Digital Product Manager pricing page\" class=\"wp-image-28047\"\/><\/a><figcaption>Digital Product Manager's pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png","alt":"Digital Product Manager pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png","caption":"Digital Product Manager's pricing table","linkDestination":"media"},"style":{"width":1024,"height":493,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png\" alt=\"Spark &amp; Logic pricing page\" class=\"wp-image-28048\"\/><\/a><figcaption>Spark &amp; Logic pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png","alt":"Spark &amp; Logic pricing page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png","caption":"Spark &amp; Logic pricing table","linkDestination":"media"},"style":{"width":1024,"height":623,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png\" alt=\"DH Creative pricing table\" class=\"wp-image-28050\"\/><\/a><figcaption>DH Creative pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png","alt":"DH Creative pricing table","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png","caption":"DH Creative pricing table","linkDestination":"media"},"style":{"width":1024,"height":969,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/separator","render":"<hr class=\"wp-block-separator\"\/>","content":null,"data":[],"style":{"layout":"default","backgroundColor":"#000000","parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png\" alt=\"launchblot pricing table\" class=\"wp-image-28049\"\/><\/a><figcaption>LaunchBlot pricing table<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png","alt":"launchblot pricing table","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png","caption":"LaunchBlot pricing table","linkDestination":"media"},"style":{"width":1024,"height":791,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Offering multiple membership tiers for your website is a great idea. It can maximize the number of users you attract and increase your profits. However, it's important to convey what every tier has to offer, which is where your pricing table comes in.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Offering multiple membership tiers for your website is a great idea. It can maximize the number of users you attract and increase your profits. However, it's important to convey what every tier has to offer, which is where your pricing table comes in.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you want to create better pricing tables for your membership website, just keep these four tips in mind:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you want to create better pricing tables for your membership website, just keep these four tips in mind:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Make the differences between each tier obvious.<\/li><li>Highlight the plans you want users to focus on.<\/li><li>Add hover details for key features.<\/li><li>Make sure your CTAs stand out.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Torne \u00f3bvias as diferen\u00e7as entre cada camada.<\/li><li>Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem.<\/li><li>Adicione detalhes de foco para os principais recursos.<\/li><li>Certifique-se de que suas CTAs se destaquem.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about how to create better pricing tables for your website? Let's go over them in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about how to create better pricing tables for your website? Let's go over them in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Don't have MemberPress yet? <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started here<\/a>!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Don't have MemberPress yet? <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started here<\/a>!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20363"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20363\/revisions"}],"predecessor-version":[{"id":79300,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20363\/revisions\/79300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20598"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}