{"id":20363,"date":"2019-12-23T09:50:00","date_gmt":"2019-12-23T16:50:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20363"},"modified":"2026-02-24T12:58:06","modified_gmt":"2026-02-24T17:58:06","slug":"create-better-pricing-tables","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/","title":{"rendered":"Como criar uma tabela de pre\u00e7os para seu site (4 dicas importantes com exemplos)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se voc\u00ea quiser oferecer <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\">diferentes n\u00edveis de associa\u00e7\u00e3o<\/a> para o seu site, voc\u00ea precisa de uma forma de os usu\u00e1rios verem o que cada um tem a oferecer. Voc\u00ea quer que os usu\u00e1rios possam comparar facilmente recursos, pre\u00e7os, benef\u00edcios e muito mais.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac5b5606a61b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5b5606a61b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#The_Importance_of_a_Quality_Pricing_Table\" >A import\u00e2ncia de uma tabela de pre\u00e7os de qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#4_Key_Tips_for_Creating_Better_Pricing_Tables\" >4 dicas importantes para criar tabelas de pre\u00e7os melhores<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#1_Make_the_Differences_Between_Each_Tier_Obvious\" >1. Torne \u00f3bvias as diferen\u00e7as entre cada camada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#2_Highlight_the_Plans_You_Want_Users_to_Focus_On\" >2. Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#3_Add_Hover_Details_for_Key_Features\" >3. Adicionar detalhes de Hover para os principais recursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#4_Make_Sure_Your_Calls_to_Action_Stand_Out\" >4. Certifique-se de que suas chamadas para a\u00e7\u00e3o se destaquem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#A_Few_MemberPress_Site_Pricing_Table_Examples\" >Alguns exemplos de tabelas de pre\u00e7os de sites MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de mostrar todas essas informa\u00e7\u00f5es \u00e9 com uma tabela de pre\u00e7os. As tabelas de pre\u00e7os s\u00e3o elementos simples, mas essenciais para a venda de servi\u00e7os e associa\u00e7\u00f5es on-line. Quando projetadas com cuidado, elas podem ajud\u00e1-lo a atrair mais membros para o seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos falar sobre por que as tabelas de pre\u00e7os s\u00e3o t\u00e3o importantes. Em seguida, apresentaremos quatro dicas essenciais para ajud\u00e1-lo a criar tabelas melhores para o seu site de assinaturas. Vamos l\u00e1!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"A7QrBvDE0seSULzuHOPk9whdinqbo5MlKXjmJFVRcxWgITY2\"><div class=\"responsive-video\"><iframe title=\"Como criar uma p\u00e1gina de pre\u00e7os com o MemberPress Groups (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_a_Quality_Pricing_Table\"><\/span>A import\u00e2ncia de uma tabela de pre\u00e7os de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 um motivo para voc\u00ea ver tabelas de pre\u00e7os por toda a internet. As tabelas s\u00e3o, talvez, a melhor forma de apresentar muitas informa\u00e7\u00f5es de maneira que permita aos usu\u00e1rios comparar diferentes elementos rapidamente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"946\" height=\"351\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png\" alt=\"Um exemplo de uma tabela de pre\u00e7os.\" class=\"wp-image-20364\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example.png 946w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-768x285.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-458x170.png 458w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-840x312.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-700x260.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/main-table-example-156x58.png 156w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma excelente tabela de pre\u00e7os n\u00e3o apenas fornece todos os detalhes de que voc\u00ea precisa, mas tamb\u00e9m o ajuda a decidir qual \u00e9 a melhor op\u00e7\u00e3o para voc\u00ea. Na maioria dos casos, os sites usam tabelas de pre\u00e7os para vender associa\u00e7\u00f5es ou assinaturas, especialmente quando h\u00e1 diferentes n\u00edveis dispon\u00edveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que suas tabelas de pre\u00e7os tenham impacto nas convers\u00f5es, no entanto, \u00e9 importante incluir v\u00e1rios elementos-chave. Uma tabela simples e despojada provavelmente n\u00e3o ser\u00e1 suficiente para atrair novos membros:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"941\" height=\"335\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png\" alt=\"Uma tabela de pre\u00e7os b\u00e1sica.\" class=\"wp-image-20365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table.png 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-300x107.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-768x273.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-478x170.png 478w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-840x299.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-700x249.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/boring-pricing-table-156x56.png 156w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nas pr\u00f3ximas se\u00e7\u00f5es, vamos abordar quais s\u00e3o esses elementos-chave da tabela de pre\u00e7os e vamos falar sobre como voc\u00ea pode implement\u00e1-los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Key_Tips_for_Creating_Better_Pricing_Tables\"><\/span>4 dicas importantes para criar tabelas de pre\u00e7os melhores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> inclui uma p\u00e1gina de pre\u00e7os integrada que \u00e9 criada automaticamente quando voc\u00ea define seu <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupos de associados<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png\" alt=\"p\u00e1gina de pre\u00e7os\" class=\"wp-image-26981\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-1024x524.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page-768x393.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/pricing-page.png 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ajustar o Pricing Page Theme (Tema da p\u00e1gina de pre\u00e7os) para definir a apar\u00eancia da p\u00e1gina de pre\u00e7os com um de nossos designs predefinidos ou pode escolher Custom (Personalizado) para usar seu pr\u00f3prio CSS personalizado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui, vamos nos concentrar nos pontos essenciais que voc\u00ea deve ter em mente ao otimizar as tabelas de pre\u00e7os do seu site MemberPress usando CSS personalizado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_the_Differences_Between_Each_Tier_Obvious\"><\/span>1. Torne \u00f3bvias as diferen\u00e7as entre cada camada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma boa ideia oferecer v\u00e1rios n\u00edveis de assinatura para o seu site, desde op\u00e7\u00f5es mais econ\u00f4micas at\u00e9 as mais caras. Com essa abordagem, voc\u00ea pode oferecer benef\u00edcios diferentes para cada n\u00edvel e maximizar seus lucros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O problema \u00e9 que, \u00e0s vezes, os usu\u00e1rios podem n\u00e3o entender <a href=\"https:\/\/memberpress.com\/pt\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"o que exatamente eles est\u00e3o pagando (abre em uma nova guia)\">o que exatamente eles est\u00e3o pagando<\/a> com cada n\u00edvel. Com uma tabela de pre\u00e7os, voc\u00ea pode destacar facilmente as diferen\u00e7as entre cada plano usando truques visuais simples:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png\" alt=\"Destacar as diferen\u00e7as entre os planos.\" class=\"wp-image-20367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1024x263.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-300x77.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-768x197.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-660x170.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-840x216.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-700x180.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-156x40.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers-1080x278.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlight-differences-tiers.png 1171w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seu objetivo \u00e9 garantir que as colunas da sua tabela sejam f\u00e1ceis de diferenciar. Algumas tabelas fazem isso destacando elementos em colunas espec\u00edficas, usando cores diferentes para cada uma delas, e assim por diante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maneira mais f\u00e1cil de diferenciar o que cada n\u00edvel de associa\u00e7\u00e3o oferece \u00e9 por meio de listas. Tente criar uma lista que mostre o que cada n\u00edvel inclui e<em>&nbsp;<\/em>adicionando elementos exclusivos ao <em>fundo<\/em> de cada um deles. Dessa forma, os visitantes podem identificar rapidamente as diferen\u00e7as.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Plans_You_Want_Users_to_Focus_On\"><\/span>2. Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa oferecer v\u00e1rios n\u00edveis de assinatura, provavelmente deseja que os visitantes se concentrem em um ou dois planos em particular. \u00c9 por isso que muitas das tabelas de pre\u00e7os que voc\u00ea v\u00ea destacam planos espec\u00edficos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"875\" height=\"432\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png\" alt=\"\" class=\"wp-image-20366\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans.png 875w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-344x170.png 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-840x415.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-700x346.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/highlighted-plans-156x77.png 156w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, o plano ou n\u00edvel de associa\u00e7\u00e3o destacado \u00e9 o que oferece o melhor neg\u00f3cio e lhe d\u00e1 os melhores retornos. Destacar planos \u00e9 uma medida inteligente, e h\u00e1 v\u00e1rias maneiras de fazer isso. Alguns sites adicionam bordas a tabelas espec\u00edficas ou usam bot\u00f5es de chamada para a\u00e7\u00e3o (CTA) diferentes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro truque simples que pode ser usado \u00e9 tornar uma se\u00e7\u00e3o da tabela de pre\u00e7os maior do que as outras:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"805\" height=\"362\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png\" alt=\"Tornar uma das colunas de sua tabela um pouco maior.\" class=\"wp-image-20368\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table.png 805w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-300x135.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-768x345.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-378x170.png 378w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-700x315.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/size-table-156x70.png 156w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo \u00e9 atrair o olhar do visitante para o n\u00edvel de assinatura que voc\u00ea deseja que ele escolha. Depois de chamar a aten\u00e7\u00e3o do visitante, cabe aos recursos que voc\u00ea oferece convenc\u00ea-lo a comprar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Hover_Details_for_Key_Features\"><\/span>3. Adicionar detalhes de Hover para os principais recursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um problema com as tabelas de pre\u00e7os \u00e9 que o espa\u00e7o dispon\u00edvel \u00e9 limitado. Se voc\u00ea incluir muitas informa\u00e7\u00f5es sobre cada recurso em cada n\u00edvel de assinatura, suas tabelas ficar\u00e3o dif\u00edceis de ler e de navegar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma solu\u00e7\u00e3o elegante para esse problema \u00e9 adicionar efeitos de foco nos elementos principais de sua tabela de pre\u00e7os. No exemplo a seguir, voc\u00ea pode ver que cada item da lista tem um \u00edcone de ponto de interroga\u00e7\u00e3o ao lado. Se voc\u00ea passar o mouse sobre o \u00edcone, poder\u00e1 ler mais sobre esse recurso espec\u00edfico:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"706\" height=\"302\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png\" alt=\"Adi\u00e7\u00e3o de dicas de ferramentas ao passar o mouse em suas tabelas.\" class=\"wp-image-20369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-700x299.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/hover-details-156x67.png 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode facilmente <a href=\"https:\/\/www.w3schools.com\/css\/css_tooltip.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">adicionar \u2018dicas de ajuda\u2019 ao passar o mouse\u2019<\/a> a qualquer elemento do seu site \u2014 incluindo tabelas de pre\u00e7os \u2014 usando CSS. Isso exige um pouco de experimenta\u00e7\u00e3o se voc\u00ea n\u00e3o estiver acostumado com folhas de estilo, mas pode resultar em mais cadastros de usu\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_Sure_Your_Calls_to_Action_Stand_Out\"><\/span>4. Certifique-se de que suas chamadas para a\u00e7\u00e3o se destaquem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma coisa que quase todas as tabelas de pre\u00e7os t\u00eam em comum \u00e9 que elas incluem <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"CTAs para cada plano ou produto (abre em uma nova guia)\">CTAs para cada plano ou produto<\/a> em oferta. Isso porque, depois de convencer os visitantes a se cadastrarem, voc\u00ea quer que eles possam fazer isso imediatamente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"975\" height=\"254\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png\" alt=\"Exemplos de CTAs de tabela de pre\u00e7os.\" class=\"wp-image-20370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-300x78.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-768x200.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-653x170.png 653w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-840x219.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-700x182.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/select-plans-156x41.png 156w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os CTAs oferecem muitas oportunidades para voc\u00ea dar asas \u00e0 criatividade. No exemplo acima, embora seja f\u00e1cil identificar qual bot\u00e3o corresponde a cada n\u00edvel, o visual \u00e9 sem gra\u00e7a e simples. Em vez disso, voc\u00ea pode criar bot\u00f5es exclusivos para cada plano:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"969\" height=\"244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"Exemplos de CTAs com estilos diferentes.\" class=\"wp-image-20371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png 969w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-300x76.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-768x193.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-660x166.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-840x212.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-700x176.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-156x39.png 156w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa abordagem, voc\u00ea pode usar cores mais chamativas nos n\u00edveis de assinatura para os quais deseja aumentar o n\u00famero de inscri\u00e7\u00f5es. \u00c9 tamb\u00e9m uma \u00f3tima maneira de diferenciar os planos visualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, a linguagem das chamadas \u00e0 a\u00e7\u00e3o (CTA) nas tabelas de pre\u00e7os tende a ser bastante direta. \u00c9 comum ver <a aria-label=\"varia\u00e7\u00f5es de frases (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\">varia\u00e7\u00f5es de frases<\/a> como \u201cAdquira agora\u201d, \u201cInscreva-se hoje\u201d e \u201cCadastre-se\u201d. Essas palavras e frases simples e impactantes trazem resultados; portanto, n\u00e3o se preocupe demais com a linguagem que voc\u00ea usa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_MemberPress_Site_Pricing_Table_Examples\"><\/span>Alguns exemplos de tabelas de pre\u00e7os de sites MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png\"><img decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png\" alt=\"p\u00e1gina de pre\u00e7os do copyhackers\" class=\"wp-image-28046\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1024x952.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-300x279.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-768x714.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C-1536x1427.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-A-Great-C.png 2010w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os da escola online de reda\u00e7\u00e3o publicit\u00e1ria Copyhackers<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership-.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png\" alt=\"P\u00e1gina de pre\u00e7os do Digital Product Manager\" class=\"wp-image-28047\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--1536x739.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/DPM-Membership--2048x985.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os do gerente de produtos digitais<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member-.png\"><img decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png\" alt=\"P\u00e1gina de pre\u00e7os do Spark &amp; Logic\" class=\"wp-image-28048\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--1536x935.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Become-a-Member--2048x1247.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os da Spark &amp; Logic<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png\"><img decoding=\"async\" width=\"1024\" height=\"969\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png\" alt=\"Tabela de pre\u00e7os da DH Creative\" class=\"wp-image-28050\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1024x969.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-300x284.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-768x726.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1-1536x1453.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Branding-Web-D-1.png 1721w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os da DH Creative<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png\" alt=\"tabela de pre\u00e7os do launchblot\" class=\"wp-image-28049\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1024x791.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-300x232.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-768x593.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch-1536x1186.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pricing-_-Launch.png 2020w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tabela de pre\u00e7os do LaunchBlot<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oferecer v\u00e1rios n\u00edveis de assinatura para o seu site \u00e9 uma \u00f3tima ideia. Isso pode maximizar o n\u00famero de usu\u00e1rios que voc\u00ea atrai e aumentar seus lucros. No entanto, \u00e9 importante explicar o que cada n\u00edvel tem a oferecer, e \u00e9 a\u00ed que entra a sua tabela de pre\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser criar tabelas de pre\u00e7os melhores para seu site de associa\u00e7\u00e3o, basta ter em mente essas quatro dicas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Torne \u00f3bvias as diferen\u00e7as entre cada camada.<\/li><li>Destaque os planos nos quais deseja que os usu\u00e1rios se concentrem.<\/li><li>Adicione detalhes de foco para os principais recursos.<\/li><li>Certifique-se de que suas CTAs se destaquem.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar tabelas de pre\u00e7os melhores para o seu site? Vamos discutir isso na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda n\u00e3o tem o MemberPress? <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comece aqui<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you want to offer different membership tiers for your website, you need a way for users to see what each has to offer. You want users to be able to easily compare features, prices, benefits, and more. The best way to showcase all of that information is with a pricing table. Pricing tables are [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[1556],"class_list":["post-20363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","tag-converter","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Outstanding pricing tables can help your website attract more members. 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