{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/","title":{"rendered":"Como voc\u00ea pode usar o marketing de v\u00eddeo promocional para impulsionar seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">For as long as video has been around, we\u2019ve been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"conex\u00f5es emocionais (abre em uma nova guia)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">conex\u00f5es emocionais<\/a> mais r\u00e1pido do que o texto, portanto, pode ser uma ferramenta poderosa para aumentar as convers\u00f5es e atrair mais usu\u00e1rios para o site.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9d02d6cc6ca\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d02d6cc6ca\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Why It\u2019s Worth Using Promotional Videos to Market Your Membership Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Include Videos on Your Membership Website\u2019s Landing Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The best way to convince visitors to become members on your site is to break down what\u2019s in it for them. Using video enables you to\u00a0<em>show\u00a0<\/em>visitantes o que seus produtos ou servi\u00e7os podem fazer. Combine isso com um \u00f3timo texto de marketing e voc\u00ea ter\u00e1 uma combina\u00e7\u00e3o vencedora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we\u2019ll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why It\u2019s Worth Using Promotional Videos to Market Your Membership Website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Promotional videos are everywhere online. You can\u2019t go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora eles\u00a0<em>pode\u00a0<\/em>be annoying sometimes, we can\u2019t deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/pt\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"seu site de associa\u00e7\u00e3o (abre em uma nova guia)\">seu site de associa\u00e7\u00e3o<\/a> makes it appear more professional, and it\u2019s a quick way to drive home the benefits a membership offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there\u2019s always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (abre em uma nova guia)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it\u2019s one of the most popular tools for coordination within companies.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"uKD5vGn6x7iSYrEAtyHbNpPRLW5VUqOtWqBo9ad39T2Eo8NnZJpd1CHDXOJrIlQcajRhVxlTvfU7j\"><div class=\"responsive-video\"><iframe title=\"\"so yeah, we tried slack \u2026\"\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (abre em uma nova guia)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> oferece um exemplo mais recente de um excelente v\u00eddeo promocional. O mouse pode dispensar apresenta\u00e7\u00f5es, mas mesmo as marcas estabelecidas precisam fazer um marketing inteligente quando lan\u00e7am um novo servi\u00e7o.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YpfEVZGrx47XP1vba9oMtQLlKFyhWDJq0gAkICnHOudS3wsiR2zTm8N\"><div class=\"responsive-video\"><iframe title=\"Comece a transmitir agora | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you don\u2019t need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"permitem que voc\u00ea crie v\u00eddeos (abre em uma nova guia)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">permitem que voc\u00ea crie v\u00eddeos<\/a> com um or\u00e7amento limitado, para que seu site de associa\u00e7\u00e3o possa aproveitar esse recurso crucial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For this section, we\u2019re going to assume you already <a aria-label=\"ter um v\u00eddeo promocional (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ter um v\u00eddeo promocional<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people\u2019s attention as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de plataformas de v\u00eddeo gratuitas, o YouTube \u00e9 o rei, com <a aria-label=\"73% da participa\u00e7\u00e3o de mercado (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% da participa\u00e7\u00e3o de mercado<\/a> para si mesmo. Isso significa que o upload do seu v\u00eddeo no YouTube oferece as melhores chances de encontrar um p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you\u2019ll have to rely on YouTube searches. That means you need to consider <a aria-label=\"v\u00eddeo Otimiza\u00e7\u00e3o de mecanismos de busca (SEO) (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">otimiza\u00e7\u00e3o de v\u00eddeo para mecanismos de busca (SEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Alguns exemplos de v\u00eddeos promocionais do YouTube.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, isso significa tomar algumas medidas para maximizar as chances de os usu\u00e1rios do YouTube encontrarem seu v\u00eddeo. Para fazer isso, voc\u00ea pode:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use a target keyword within the video\u2019s title.<\/li><li>Otimize a descri\u00e7\u00e3o do v\u00eddeo.<\/li><li>Marque seu v\u00eddeo com palavras-chave populares.<\/li><li>Escolha a categoria certa para seu v\u00eddeo.<\/li><li>Fa\u00e7a upload de uma miniatura atraente.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve conducted <a aria-label=\"SEO para seu site de associa\u00e7\u00e3o (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO para seu site de associa\u00e7\u00e3o<\/a>, you should already be familiar with most of these techniques. The only difference is that now you\u2019re using YouTube instead of a content management system (CMS) like WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to social media, you\u2019ll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maximize the chance that users will find your video, you\u2019ll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha da hashtag certa funciona de forma semelhante a <a aria-label=\"usando palavras-chave (abre em uma nova guia)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">usando palavras-chave<\/a>. Se voc\u00ea selecionar uma hashtag popular, mais pessoas poder\u00e3o encontrar seu v\u00eddeo em seus feeds de m\u00eddia social.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Um exemplo de uma hashtag do Instagram.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, quanto mais popular for a hashtag, mais conte\u00fado ela indicar\u00e1. Portanto, seu v\u00eddeo <em>pode<\/em> get lost in all the noise. That\u2019s why you see so many posts with multiple hashtags instead of only one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a rule of thumb, you don\u2019t want to use hashtags that aren\u2019t relevant to your video, because users might flag it. If you don\u2019t know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also important that you don\u2019t use\u00a0<em>demais\u00a0<\/em>hashtags. Estudos mostram que <a rel=\"noreferrer noopener\" aria-label=\"publica\u00e7\u00f5es com nove hashtags (abre em uma nova guia)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">postagens com nove hashtags<\/a> get the most engagement on Instagram, for example, so it\u2019s best to research each platform carefully and aim for an optimal number of hashtags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Include Videos on Your Membership Website\u2019s Landing Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So far, we\u2019ve focused on social media and video platforms. However, it\u2019s important that you don\u2019t forget to upload your promotional video to your <a aria-label=\"p\u00e1gina de destino do site de associa\u00e7\u00e3o (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website\u2019s landing page<\/a>tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your landing page\u2019s primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluir seu v\u00eddeo promocional na p\u00e1gina de destino \u00e9 uma maneira simples de aumentar as inscri\u00e7\u00f5es de usu\u00e1rios. Para adicionar um v\u00eddeo <a href=\"https:\/\/memberpress.com\/pt\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"em seu site WordPress (abre em uma nova guia)\">em seu site WordPress<\/a>, we recommend that you upload it to YouTube first, so the large file doesn\u2019t slow down your landing page\u2019s loading speed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando seu v\u00eddeo estiver no YouTube, voc\u00ea poder\u00e1 pegar o link dele e col\u00e1-lo em sua pr\u00f3pria linha usando o Block Editor. O editor reconhece automaticamente os links do YouTube e incorporar\u00e1 o v\u00eddeo imediatamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Incorpora\u00e7\u00e3o de um v\u00eddeo no WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you\u2019re already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>onde<\/em> to place the video, we recommend that you put it front and center on your landing page, so it\u2019s one of the first things your visitors see.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a reason businesses <a aria-label=\"investir muito dinheiro (abre em uma nova guia)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">investir muito dinheiro<\/a> in commercial and online video ads \u2013 they work. If that\u2019s true for some of the most successful  companies today, there\u2019s no reason you can\u2019t make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Aproveite as vantagens das plataformas de v\u00eddeo gratuitas.<\/li><li>Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas).<\/li><li>Include videos on your membership site\u2019s landing page.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do you have any questions about how to use promotional videos to drive signups? Let\u2019s go over them in the comments section below!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we\u2019ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. The best way to convince visitors to become members on your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187],"class_list":["post-20406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-marketing-strategies","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. 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Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For as long as video has been around, we've been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why It's Worth Using Promotional Videos to Market Your Membership Website<\/h2>","content":"Por que vale a pena usar v\u00eddeos promocionais para divulgar seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"&quot;So Yeah, We Tried Slack \u2026&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"&quot;Ent\u00e3o, sim, tentamos o Slack...&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&amp;t","url":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&t"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Start Streaming Now | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Comece a transmitir agora | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg","url":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways You Can Use Promotional Videos to Drive Signups for Your Membership Website<\/h2>","content":"3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Take Advantage of Free Video Platforms<\/h3>","content":"1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Some examples of YouTube promotional videos.\" class=\"wp-image-20407\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png","data":{"alt":"Some examples of YouTube promotional videos.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png"},"style":{"width":882,"height":381,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use a target keyword within the video's title.<\/li><li>Optimize your video description.<\/li><li>Tag your video with popular keywords.<\/li><li>Choose the right category for your video.<\/li><li>Upload an eye-catching thumbnail.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Use uma palavra-chave alvo no t\u00edtulo do v\u00eddeo.<\/li><li>Otimize a descri\u00e7\u00e3o do v\u00eddeo.<\/li><li>Marque seu v\u00eddeo com palavras-chave populares.<\/li><li>Escolha a categoria certa para seu v\u00eddeo.<\/li><li>Fa\u00e7a upload de uma miniatura atraente.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Publish Your Videos on Social Media (Using the Right Hashtags)<\/h3>","content":"2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"An example of an Instagram hashtag.\" class=\"wp-image-20408\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png","data":{"alt":"An example of an Instagram hashtag.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png"},"style":{"width":770,"height":242,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Include Videos on Your Membership Website's Landing Page<\/h3>","content":"3. Inclua v\u00eddeos na p\u00e1gina de destino de seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Embedding a video in WordPress.\" class=\"wp-image-20409\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png","data":{"alt":"Embedding a video in WordPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png"},"style":{"width":997,"height":605,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Take advantage of free video platforms.<\/li><li>Publish your videos on social media (using the right hashtags).<\/li><li>Include videos on your membership site's landing page.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Aproveite as vantagens das plataformas de v\u00eddeo gratuitas.<\/li><li>Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas).<\/li><li>Inclua v\u00eddeos na p\u00e1gina de destino do seu site de associa\u00e7\u00e3o.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}