{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/","title":{"rendered":"Como voc\u00ea pode usar o marketing de v\u00eddeo promocional para impulsionar seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Desde que o v\u00eddeo existe, n\u00f3s o usamos para anunciar produtos e servi\u00e7os. O v\u00eddeo geralmente permite que voc\u00ea estabele\u00e7a <a rel=\"noreferrer noopener\" aria-label=\"conex\u00f5es emocionais (abre em uma nova guia)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">conex\u00f5es emocionais<\/a> mais r\u00e1pido do que o texto, portanto, pode ser uma ferramenta poderosa para aumentar as convers\u00f5es e atrair mais usu\u00e1rios para o site.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b0e4fb6947\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b0e4fb6947\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Por que vale a pena usar v\u00eddeos promocionais para divulgar seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Inclua v\u00eddeos na p\u00e1gina de destino de seu site de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A melhor maneira de convencer os visitantes a se tornarem membros do seu site \u00e9 explicar o que eles ganham com isso. O uso de v\u00eddeo permite que voc\u00ea\u00a0<em>show\u00a0<\/em>visitantes o que seus produtos ou servi\u00e7os podem fazer. Combine isso com um \u00f3timo texto de marketing e voc\u00ea ter\u00e1 uma combina\u00e7\u00e3o vencedora.<\/p>\n\n\n\n<p>Neste artigo, falaremos sobre por que o marketing promocional funciona e mostraremos alguns exemplos de sites de associa\u00e7\u00e3o que o utilizam a seu favor. Em seguida, abordaremos tr\u00eas m\u00e9todos de uso de v\u00eddeos promocionais para gerar mais inscri\u00e7\u00f5es. Deixe as c\u00e2meras rolarem!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\"><\/span>Por que vale a pena usar v\u00eddeos promocionais para divulgar seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os v\u00eddeos promocionais est\u00e3o por toda parte na Internet. Voc\u00ea n\u00e3o pode passar por algumas hist\u00f3rias do Instagram ou navegar pelo seu feed do Facebook sem se deparar com pelo menos um deles.<\/p>\n\n\n\n<p>Embora eles\u00a0<em>pode\u00a0<\/em>Embora os v\u00eddeos promocionais possam ser irritantes \u00e0s vezes, n\u00e3o podemos negar que eles funcionam. Ter um v\u00eddeo que promova <a href=\"https:\/\/memberpress.com\/pt\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"seu site de associa\u00e7\u00e3o (abre em uma nova guia)\">seu site de associa\u00e7\u00e3o<\/a> faz com que pare\u00e7a mais profissional e \u00e9 uma maneira r\u00e1pida de mostrar os benef\u00edcios que uma associa\u00e7\u00e3o oferece.<\/p>\n\n\n\n<p>Os v\u00eddeos tamb\u00e9m permitem que voc\u00ea atinja usu\u00e1rios que podem estar mais abertos ao marketing de v\u00eddeo do que a outros canais. Al\u00e9m disso, sempre h\u00e1 a chance de o seu v\u00eddeo promocional se tornar viral e ajud\u00e1-lo a impulsionar o crescimento significativo do seu site.<\/p>\n\n\n\n<p><a aria-label=\"Slack (abre em uma nova guia)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>por exemplo, lan\u00e7ou um v\u00eddeo promocional de grande sucesso quando ainda era um servi\u00e7o novo. Atualmente, ele \u00e9 uma das ferramentas mais populares de coordena\u00e7\u00e3o dentro das empresas.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Yfg90FTIRBDUpLOSH7X3oQrAPKbiEvt5\"><div class=\"responsive-video\"><iframe title=\"\"so yeah, we tried slack \u2026\"\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p><a aria-label=\"Disney+ (abre em uma nova guia)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> oferece um exemplo mais recente de um excelente v\u00eddeo promocional. O mouse pode dispensar apresenta\u00e7\u00f5es, mas mesmo as marcas estabelecidas precisam fazer um marketing inteligente quando lan\u00e7am um novo servi\u00e7o.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"rSPIFkJBogxl7wuEtd3HDmKvTVqyj6LiR\"><div class=\"responsive-video\"><iframe title=\"Comece a transmitir agora | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>\u00c9 claro que voc\u00ea n\u00e3o precisa ter uma empresa multimilion\u00e1ria para se beneficiar dos v\u00eddeos promocionais. H\u00e1 muitos servi\u00e7os on-line que <a rel=\"noreferrer noopener\" aria-label=\"permitem que voc\u00ea crie v\u00eddeos (abre em uma nova guia)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">permitem que voc\u00ea crie v\u00eddeos<\/a> com um or\u00e7amento limitado, para que seu site de associa\u00e7\u00e3o possa aproveitar esse recurso crucial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para esta se\u00e7\u00e3o, vamos supor que voc\u00ea j\u00e1 <a aria-label=\"ter um v\u00eddeo promocional (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ter um v\u00eddeo promocional<\/a> para seu site de associa\u00e7\u00e3o pronto para ser usado. Seu trabalho agora \u00e9 comercializ\u00e1-lo de forma eficaz, para que o v\u00eddeo tenha a chance de chamar a aten\u00e7\u00e3o do maior n\u00famero poss\u00edvel de pessoas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando se trata de plataformas de v\u00eddeo gratuitas, o YouTube \u00e9 o rei, com <a aria-label=\"73% da participa\u00e7\u00e3o de mercado (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% da participa\u00e7\u00e3o de mercado<\/a> para si mesmo. Isso significa que o upload do seu v\u00eddeo no YouTube oferece as melhores chances de encontrar um p\u00fablico.<\/p>\n\n\n\n<p>No entanto, se voc\u00ea n\u00e3o tiver um canal no YouTube com um n\u00famero consider\u00e1vel de seguidores, pode ser dif\u00edcil para um novo v\u00eddeo ganhar for\u00e7a. Sem uma base de f\u00e3s, voc\u00ea ter\u00e1 de confiar nas pesquisas do YouTube. Isso significa que voc\u00ea precisa considerar <a aria-label=\"v\u00eddeo Otimiza\u00e7\u00e3o de mecanismos de busca (SEO) (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">otimiza\u00e7\u00e3o de v\u00eddeo para mecanismos de busca (SEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Alguns exemplos de v\u00eddeos promocionais do YouTube.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p>Na pr\u00e1tica, isso significa tomar algumas medidas para maximizar as chances de os usu\u00e1rios do YouTube encontrarem seu v\u00eddeo. Para fazer isso, voc\u00ea pode:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use uma palavra-chave alvo no t\u00edtulo do v\u00eddeo.<\/li><li>Otimize a descri\u00e7\u00e3o do v\u00eddeo.<\/li><li>Marque seu v\u00eddeo com palavras-chave populares.<\/li><li>Escolha a categoria certa para seu v\u00eddeo.<\/li><li>Fa\u00e7a upload de uma miniatura atraente.<\/li><\/ol>\n\n\n\n<p>Se voc\u00ea conduziu <a aria-label=\"SEO para seu site de associa\u00e7\u00e3o (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO para seu site de associa\u00e7\u00e3o<\/a>Se voc\u00ea j\u00e1 est\u00e1 acostumado com a maioria dessas t\u00e9cnicas, a \u00fanica diferen\u00e7a \u00e9 que agora voc\u00ea est\u00e1 usando o YouTube em vez de um sistema de gerenciamento de conte\u00fado (CMS) como o WordPress. A \u00fanica diferen\u00e7a \u00e9 que agora voc\u00ea est\u00e1 usando o YouTube em vez de um sistema de gerenciamento de conte\u00fado (CMS) como o WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando se trata de m\u00eddia social, voc\u00ea se deparar\u00e1 com um problema semelhante ao do YouTube. Sem um n\u00famero estabelecido de seguidores, pode ser dif\u00edcil fazer com que seu v\u00eddeo ganhe for\u00e7a.<\/p>\n\n\n\n<p>Para maximizar a chance de os usu\u00e1rios encontrarem seu v\u00eddeo, voc\u00ea precisar\u00e1 contar com hashtags. Felizmente, as hashtags funcionam da mesma forma nas plataformas mais populares, incluindo Twitter, Instagram e Facebook.<\/p>\n\n\n\n<p>A escolha da hashtag certa funciona de forma semelhante a <a aria-label=\"usando palavras-chave (abre em uma nova guia)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">usando palavras-chave<\/a>. Se voc\u00ea selecionar uma hashtag popular, mais pessoas poder\u00e3o encontrar seu v\u00eddeo em seus feeds de m\u00eddia social.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Um exemplo de uma hashtag do Instagram.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>No entanto, quanto mais popular for a hashtag, mais conte\u00fado ela indicar\u00e1. Portanto, seu v\u00eddeo <em>pode<\/em> se perdem em meio a todo o barulho. \u00c9 por isso que voc\u00ea v\u00ea tantas publica\u00e7\u00f5es com v\u00e1rias hashtags em vez de apenas uma.<\/p>\n\n\n\n<p>Como regra geral, n\u00e3o \u00e9 recomend\u00e1vel usar hashtags que n\u00e3o sejam relevantes para o seu v\u00eddeo, pois os usu\u00e1rios poder\u00e3o sinaliz\u00e1-las. Se n\u00e3o souber por onde come\u00e7ar, verifique quais hashtags seus concorrentes est\u00e3o usando em suas pr\u00f3prias publica\u00e7\u00f5es. Voc\u00ea pode usar essas informa\u00e7\u00f5es como ponto de partida.<\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 importante que voc\u00ea n\u00e3o use\u00a0<em>demais\u00a0<\/em>hashtags. Estudos mostram que <a rel=\"noreferrer noopener\" aria-label=\"publica\u00e7\u00f5es com nove hashtags (abre em uma nova guia)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">postagens com nove hashtags<\/a> obt\u00eam o maior engajamento no Instagram, por exemplo, portanto, \u00e9 melhor pesquisar cada plataforma cuidadosamente e buscar um n\u00famero ideal de hashtags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Include_Videos_on_Your_Membership_Websites_Landing_Page\"><\/span>3. Inclua v\u00eddeos na p\u00e1gina de destino de seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At\u00e9 agora, nos concentramos nas plataformas de m\u00eddia social e v\u00eddeo. No entanto, \u00e9 importante que voc\u00ea n\u00e3o se esque\u00e7a de carregar seu v\u00eddeo promocional em seu <a aria-label=\"p\u00e1gina de destino do site de associa\u00e7\u00e3o (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">p\u00e1gina de destino do site de associa\u00e7\u00e3o<\/a>tamb\u00e9m.<\/p>\n\n\n\n<p>A principal fun\u00e7\u00e3o da sua p\u00e1gina de destino \u00e9 convencer os usu\u00e1rios a se tornarem membros. A maneira de fazer isso \u00e9 detalhando os benef\u00edcios da associa\u00e7\u00e3o. Um bom texto \u00e9 muito \u00fatil, mas alguns usu\u00e1rios respondem melhor ao marketing em v\u00eddeo.<\/p>\n\n\n\n<p>Incluir seu v\u00eddeo promocional na p\u00e1gina de destino \u00e9 uma maneira simples de aumentar as inscri\u00e7\u00f5es de usu\u00e1rios. Para adicionar um v\u00eddeo <a href=\"https:\/\/memberpress.com\/pt\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"em seu site WordPress (abre em uma nova guia)\">em seu site WordPress<\/a>Recomendamos que voc\u00ea fa\u00e7a o upload no YouTube primeiro, para que o arquivo grande n\u00e3o diminua a velocidade de carregamento da sua p\u00e1gina de destino.<\/p>\n\n\n\n<p>Quando seu v\u00eddeo estiver no YouTube, voc\u00ea poder\u00e1 pegar o link dele e col\u00e1-lo em sua pr\u00f3pria linha usando o Block Editor. O editor reconhece automaticamente os links do YouTube e incorporar\u00e1 o v\u00eddeo imediatamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Incorpora\u00e7\u00e3o de um v\u00eddeo no WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p>Essa abordagem economiza um pouco de largura de banda em rela\u00e7\u00e3o ao upload do v\u00eddeo diretamente no seu site. Al\u00e9m disso, se voc\u00ea j\u00e1 estiver usando o YouTube para marketing, poder\u00e1 matar dois coelhos com uma cajadada s\u00f3. Quanto a <em>onde<\/em> para colocar o v\u00eddeo, recomendamos que voc\u00ea o coloque na frente e no centro da p\u00e1gina de destino, para que seja uma das primeiras coisas que os visitantes vejam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 um motivo pelo qual as empresas <a aria-label=\"investir muito dinheiro (abre em uma nova guia)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">investir muito dinheiro<\/a> em an\u00fancios em v\u00eddeo comerciais e on-line - eles funcionam. Se isso \u00e9 verdade para algumas das empresas mais bem-sucedidas da atualidade, n\u00e3o h\u00e1 motivo para que voc\u00ea tamb\u00e9m n\u00e3o possa fazer com que os v\u00eddeos promocionais trabalhem a seu favor. Seu or\u00e7amento pode ser menor, mas isso torna mais valiosa cada inscri\u00e7\u00e3o adicional obtida como resultado de seus v\u00eddeos.<\/p>\n\n\n\n<p>Se estiver procurando aumentar o n\u00famero de associados usando v\u00eddeos promocionais, aqui est\u00e3o tr\u00eas abordagens que recomendamos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Aproveite as vantagens das plataformas de v\u00eddeo gratuitas.<\/li><li>Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas).<\/li><li>Inclua v\u00eddeos na p\u00e1gina de destino do seu site de associa\u00e7\u00e3o.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es? Vamos discuti-las na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we\u2019ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. 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Vamos examinar tr\u00eas dicas importantes de marketing de v\u00eddeo!","keywords":"","keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:17:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow You Can Use Promotional Video Marketing to Boost Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","link":"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>For as long as video has been around, we've been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users.<\/p>","content":[{"type":"text","data":"For as long as video has been around, we've been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination.<\/p>","content":[{"type":"text","data":"The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>","content":[{"type":"text","data":"In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why It's Worth Using Promotional Videos to Market Your Membership Website<\/h2>","content":"Por que vale a pena usar v\u00eddeos promocionais para divulgar seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>","content":[{"type":"text","data":"Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers.<\/p>","content":[{"type":"text","data":"Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>","content":[{"type":"text","data":"Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies.<\/p>","content":[{"type":"text","data":"<a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"&quot;So Yeah, We Tried Slack \u2026&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"&quot;Ent\u00e3o, sim, tentamos o Slack...&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&amp;t","url":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&t"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service.<\/p>","content":[{"type":"text","data":"<a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Start Streaming Now | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Comece a transmitir agora | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg","url":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource.<\/p>","content":[{"type":"text","data":"Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways You Can Use Promotional Videos to Drive Signups for Your Membership Website<\/h2>","content":"3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible.<\/p>","content":[{"type":"text","data":"For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Take Advantage of Free Video Platforms<\/h3>","content":"1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience.<\/p>","content":[{"type":"text","data":"When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:<\/p>","content":[{"type":"text","data":"If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Some examples of YouTube promotional videos.\" class=\"wp-image-20407\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png","data":{"alt":"Some examples of YouTube promotional videos.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png"},"style":{"width":882,"height":381,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:<\/p>","content":[{"type":"text","data":"In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use a target keyword within the video's title.<\/li><li>Optimize your video description.<\/li><li>Tag your video with popular keywords.<\/li><li>Choose the right category for your video.<\/li><li>Upload an eye-catching thumbnail.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Use uma palavra-chave alvo no t\u00edtulo do v\u00eddeo.<\/li><li>Otimize a descri\u00e7\u00e3o do v\u00eddeo.<\/li><li>Marque seu v\u00eddeo com palavras-chave populares.<\/li><li>Escolha a categoria certa para seu v\u00eddeo.<\/li><li>Fa\u00e7a upload de uma miniatura atraente.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress.<\/p>","content":[{"type":"text","data":"If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Publish Your Videos on Social Media (Using the Right Hashtags)<\/h3>","content":"2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>","content":[{"type":"text","data":"When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>","content":[{"type":"text","data":"To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds.<\/p>","content":[{"type":"text","data":"Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"An example of an Instagram hashtag.\" class=\"wp-image-20408\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png","data":{"alt":"An example of an Instagram hashtag.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png"},"style":{"width":770,"height":242,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one.<\/p>","content":[{"type":"text","data":"The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>","content":[{"type":"text","data":"As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags.<\/p>","content":[{"type":"text","data":"It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Include Videos on Your Membership Website's Landing Page<\/h3>","content":"3. Inclua v\u00eddeos na p\u00e1gina de destino de seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well.<\/p>","content":[{"type":"text","data":"So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>","content":[{"type":"text","data":"Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed.<\/p>","content":[{"type":"text","data":"Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away.<\/p>","content":[{"type":"text","data":"Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Embedding a video in WordPress.\" class=\"wp-image-20409\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png","data":{"alt":"Embedding a video in WordPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png"},"style":{"width":997,"height":605,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see.<\/p>","content":[{"type":"text","data":"This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>","content":[{"type":"text","data":"There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>","content":[{"type":"text","data":"If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Take advantage of free video platforms.<\/li><li>Publish your videos on social media (using the right hashtags).<\/li><li>Include videos on your membership site's landing page.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Aproveite as vantagens das plataformas de v\u00eddeo gratuitas.<\/li><li>Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas).<\/li><li>Inclua v\u00eddeos na p\u00e1gina de destino do seu site de associa\u00e7\u00e3o.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}