{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/","title":{"rendered":"Como voc\u00ea pode usar o marketing de v\u00eddeo promocional para impulsionar seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Desde que o v\u00eddeo surgiu, temos usado essa m\u00eddia para divulgar produtos e servi\u00e7os. O v\u00eddeo geralmente permite que voc\u00ea crie <a rel=\"noreferrer noopener\" aria-label=\"conex\u00f5es emocionais (abre em uma nova guia)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">conex\u00f5es emocionais<\/a> mais r\u00e1pido do que o texto, portanto, pode ser uma ferramenta poderosa para aumentar as convers\u00f5es e atrair mais usu\u00e1rios para o site.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab9a0ef267fa\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab9a0ef267fa\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Por que vale a pena usar v\u00eddeos promocionais para divulgar seu site de assinaturas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Inclua v\u00eddeos na p\u00e1gina inicial do seu site de assinaturas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de convencer os visitantes a se tornarem membros do seu site \u00e9 explicar claramente quais s\u00e3o os benef\u00edcios para eles. O uso de v\u00eddeos permite que voc\u00ea&nbsp;<em>show&nbsp;<\/em>visitantes o que seus produtos ou servi\u00e7os podem fazer. Combine isso com um \u00f3timo texto de marketing e voc\u00ea ter\u00e1 uma combina\u00e7\u00e3o vencedora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos falar sobre por que o marketing promocional funciona e mostrar alguns exemplos de sites de assinatura que o utilizam a seu favor. Em seguida, abordaremos tr\u00eas m\u00e9todos para usar v\u00eddeos promocionais a fim de atrair mais inscri\u00e7\u00f5es. Que comecem as filmagens!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\"><\/span>Por que vale a pena usar v\u00eddeos promocionais para divulgar seu site de assinaturas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os v\u00eddeos promocionais est\u00e3o por toda parte na internet. N\u00e3o d\u00e1 para ver algumas stories do Instagram ou navegar pelo feed do Facebook sem se deparar com pelo menos um deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora eles&nbsp;<em>pode&nbsp;<\/em>Embora possam ser irritantes \u00e0s vezes, n\u00e3o d\u00e1 para negar que os v\u00eddeos promocionais funcionam. Ter um v\u00eddeo que promova <a href=\"https:\/\/memberpress.com\/pt\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"seu site de associa\u00e7\u00e3o (abre em uma nova guia)\">seu site de associa\u00e7\u00e3o<\/a> d\u00e1 uma apar\u00eancia mais profissional e \u00e9 uma maneira r\u00e1pida de destacar os benef\u00edcios que uma assinatura oferece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os v\u00eddeos tamb\u00e9m permitem que voc\u00ea alcance usu\u00e1rios que possam estar mais abertos ao marketing de v\u00eddeo do que a outros canais. Al\u00e9m disso, sempre existe a possibilidade de que seu v\u00eddeo promocional se torne viral e ajude a gerar um crescimento expressivo para o seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (abre em uma nova guia)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, por exemplo, lan\u00e7ou um v\u00eddeo promocional de enorme sucesso quando ainda era um servi\u00e7o novo. Hoje, \u00e9 uma das ferramentas mais populares para coordena\u00e7\u00e3o dentro das empresas.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"XABUTrJYNMOWtj6f4MyReGZjkaZQXHgydPu1PzCmv7Boca035Vcs9b7SWUJDL2QhIv9NGAmsFohFllxp0eDpYn1ELn\"><div class=\"responsive-video\"><iframe title=\"&quot;Ent\u00e3o, sim, tentamos o Slack...&quot;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (abre em uma nova guia)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> oferece um exemplo mais recente de um excelente v\u00eddeo promocional. O mouse pode dispensar apresenta\u00e7\u00f5es, mas mesmo as marcas estabelecidas precisam fazer um marketing inteligente quando lan\u00e7am um novo servi\u00e7o.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"MzoOtk6FX5TiBSvYxKQLIX9A3a04kOyQIYn3ANUbWjh1lJK2gD8al7x8E0s6RBjeGm1VmdTZbH4shRpC\"><div class=\"responsive-video\"><iframe title=\"Comece a transmitir agora | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que voc\u00ea n\u00e3o precisa ter uma empresa multimilion\u00e1ria para se beneficiar dos v\u00eddeos promocionais. Existem muitos servi\u00e7os on-line que <a rel=\"noreferrer noopener\" aria-label=\"permitem que voc\u00ea crie v\u00eddeos (abre em uma nova guia)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">permitem que voc\u00ea crie v\u00eddeos<\/a> com um or\u00e7amento limitado, para que seu site de associa\u00e7\u00e3o possa aproveitar esse recurso crucial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 maneiras de usar v\u00eddeos promocionais para gerar inscri\u00e7\u00f5es em seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta se\u00e7\u00e3o, vamos partir do princ\u00edpio de que voc\u00ea j\u00e1 <a aria-label=\"ter um v\u00eddeo promocional (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ter um v\u00eddeo promocional<\/a> Seu site de assinaturas j\u00e1 est\u00e1 pronto para ser lan\u00e7ado. Agora, sua tarefa \u00e9 promov\u00ea-lo de forma eficaz, para que o v\u00eddeo tenha a chance de chamar a aten\u00e7\u00e3o do maior n\u00famero poss\u00edvel de pessoas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Aproveite as vantagens das plataformas de v\u00eddeo gratuitas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de plataformas de v\u00eddeo gratuitas, o YouTube \u00e9 o rei, com <a aria-label=\"73% da participa\u00e7\u00e3o de mercado (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% da participa\u00e7\u00e3o de mercado<\/a> para si mesmo. Isso significa que o upload do seu v\u00eddeo no YouTube oferece as melhores chances de encontrar um p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, se voc\u00ea n\u00e3o tiver um canal no YouTube com um n\u00famero consider\u00e1vel de inscritos, pode ser dif\u00edcil para um novo v\u00eddeo ganhar visibilidade. Sem uma base de f\u00e3s, voc\u00ea ter\u00e1 que contar com as buscas no YouTube. Isso significa que voc\u00ea precisa levar em conta <a aria-label=\"v\u00eddeo Otimiza\u00e7\u00e3o de mecanismos de busca (SEO) (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">otimiza\u00e7\u00e3o de v\u00eddeo para mecanismos de busca (SEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Alguns exemplos de v\u00eddeos promocionais do YouTube.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, isso significa tomar algumas medidas para maximizar as chances de os usu\u00e1rios do YouTube encontrarem seu v\u00eddeo. Para fazer isso, voc\u00ea pode:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use uma palavra-chave-alvo no t\u00edtulo do v\u00eddeo.<\/li><li>Otimize a descri\u00e7\u00e3o do v\u00eddeo.<\/li><li>Marque seu v\u00eddeo com palavras-chave populares.<\/li><li>Escolha a categoria certa para seu v\u00eddeo.<\/li><li>Fa\u00e7a upload de uma miniatura atraente.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 realizou <a aria-label=\"SEO para seu site de associa\u00e7\u00e3o (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO para seu site de associa\u00e7\u00e3o<\/a>, voc\u00ea j\u00e1 deve estar familiarizado com a maioria dessas t\u00e9cnicas. A \u00fanica diferen\u00e7a \u00e9 que agora voc\u00ea est\u00e1 usando o YouTube em vez de um sistema de gerenciamento de conte\u00fado (CMS), como o WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de redes sociais, voc\u00ea vai se deparar com um problema semelhante ao do YouTube. Sem um p\u00fablico fiel, pode ser dif\u00edcil fazer com que seu v\u00eddeo ganhe popularidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar ao m\u00e1ximo a chance de os usu\u00e1rios encontrarem seu v\u00eddeo, voc\u00ea precisar\u00e1 usar hashtags. Felizmente, as hashtags funcionam praticamente da mesma forma na maioria das plataformas populares, incluindo Twitter, Instagram e Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha da hashtag certa funciona de forma semelhante a <a aria-label=\"usando palavras-chave (abre em uma nova guia)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">usando palavras-chave<\/a>. Se voc\u00ea selecionar uma hashtag popular, mais pessoas poder\u00e3o encontrar seu v\u00eddeo em seus feeds de m\u00eddia social.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Um exemplo de uma hashtag do Instagram.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, quanto mais popular for a hashtag, mais conte\u00fado ela indicar\u00e1. Portanto, seu v\u00eddeo <em>pode<\/em> se perder em meio a todo esse barulho. \u00c9 por isso que voc\u00ea v\u00ea tantas postagens com v\u00e1rias hashtags em vez de apenas uma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como regra geral, \u00e9 melhor n\u00e3o usar hashtags que n\u00e3o sejam relevantes para o seu v\u00eddeo, pois os usu\u00e1rios podem denunci\u00e1-lo. Se voc\u00ea n\u00e3o souber por onde come\u00e7ar, veja quais hashtags seus concorrentes est\u00e3o usando em suas pr\u00f3prias postagens. Voc\u00ea pode usar essas informa\u00e7\u00f5es como ponto de partida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 importante que voc\u00ea n\u00e3o use&nbsp;<em>demais&nbsp;<\/em>hashtags. Estudos mostram que <a rel=\"noreferrer noopener\" aria-label=\"publica\u00e7\u00f5es com nove hashtags (abre em uma nova guia)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">postagens com nove hashtags<\/a> geram mais engajamento no Instagram, por exemplo; por isso, \u00e9 melhor pesquisar cada plataforma cuidadosamente e buscar um n\u00famero ideal de hashtags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Include_Videos_on_Your_Membership_Websites_Landing_Page\"><\/span>3. Inclua v\u00eddeos na p\u00e1gina inicial do seu site de assinaturas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 agora, nos concentramos nas redes sociais e nas plataformas de v\u00eddeo. No entanto, \u00e9 importante que voc\u00ea n\u00e3o se esque\u00e7a de enviar seu v\u00eddeo promocional para o seu <a aria-label=\"p\u00e1gina de destino do site de associa\u00e7\u00e3o (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">p\u00e1gina inicial do site de membros<\/a>tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A principal fun\u00e7\u00e3o da sua p\u00e1gina de destino \u00e9 convencer os usu\u00e1rios a se tornarem membros. Para isso, ela destaca os benef\u00edcios da assinatura. Um texto bem elaborado faz toda a diferen\u00e7a, mas alguns usu\u00e1rios respondem melhor ao marketing em v\u00eddeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluir seu v\u00eddeo promocional na p\u00e1gina de destino \u00e9 uma maneira simples de aumentar as inscri\u00e7\u00f5es de usu\u00e1rios. Para adicionar um v\u00eddeo <a href=\"https:\/\/memberpress.com\/pt\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"em seu site WordPress (abre em uma nova guia)\">em seu site WordPress<\/a>, recomendamos que voc\u00ea o envie primeiro para o YouTube, para que o arquivo grande n\u00e3o diminua a velocidade de carregamento da sua p\u00e1gina de destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando seu v\u00eddeo estiver no YouTube, voc\u00ea poder\u00e1 pegar o link dele e col\u00e1-lo em sua pr\u00f3pria linha usando o Block Editor. O editor reconhece automaticamente os links do YouTube e incorporar\u00e1 o v\u00eddeo imediatamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Incorpora\u00e7\u00e3o de um v\u00eddeo no WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essa abordagem economiza um pouco de largura de banda em compara\u00e7\u00e3o com o upload direto do v\u00eddeo para o seu site. Al\u00e9m disso, se voc\u00ea j\u00e1 usa o YouTube para marketing, pode matar dois coelhos com uma cajadada s\u00f3. Quanto a <em>onde<\/em> Para posicionar o v\u00eddeo, recomendamos que voc\u00ea o coloque bem no centro da sua p\u00e1gina inicial, para que seja uma das primeiras coisas que seus visitantes vejam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 um motivo para as empresas <a aria-label=\"investir muito dinheiro (abre em uma nova guia)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">investir muito dinheiro<\/a> em an\u00fancios em v\u00eddeo comerciais e online \u2013 eles funcionam. Se isso vale para algumas das empresas mais bem-sucedidas da atualidade, n\u00e3o h\u00e1 motivo para que voc\u00ea n\u00e3o consiga fazer com que os v\u00eddeos promocionais tamb\u00e9m funcionem a seu favor. Seu or\u00e7amento pode ser menor, mas isso torna cada novo inscrito que voc\u00ea conseguir por meio dos seus v\u00eddeos ainda mais valioso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea deseja aumentar o n\u00famero de associados por meio de v\u00eddeos promocionais, aqui est\u00e3o tr\u00eas abordagens que recomendamos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Aproveite as vantagens das plataformas de v\u00eddeo gratuitas.<\/li><li>Publique seus v\u00eddeos nas m\u00eddias sociais (usando as hashtags certas).<\/li><li>Inclua v\u00eddeos na p\u00e1gina inicial do seu site de assinaturas.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem alguma d\u00favida sobre como usar v\u00eddeos promocionais para aumentar o n\u00famero de inscri\u00e7\u00f5es? Vamos discutir isso na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we&#8217;ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. The best way to convince visitors to become members on your [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":20690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187],"class_list":["post-20406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-marketing-strategies","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. 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Vamos examinar tr\u00eas dicas importantes de marketing de v\u00eddeo!","keywords":"","keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:57:53","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-08-20 20:57:53","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow You Can Use Promotional Video Marketing to Boost Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","link":"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}