{"id":20473,"date":"2020-01-09T10:00:00","date_gmt":"2020-01-09T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20473"},"modified":"2020-08-27T12:18:11","modified_gmt":"2020-08-27T18:18:11","slug":"sell-your-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/","title":{"rendered":"Is It Possible to Sell Your Membership Website?"},"content":{"rendered":"\n<p>If you <a rel=\"noreferrer noopener\" aria-label=\"build a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\">build a membership website<\/a> from the ground up, it's your property. That means you can give it away, let it fall into disrepair, expand it, or even sell it for a profit. If you want to sell your website, however, you need to make sure it's worth paying for.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69cd9bdd43664\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69cd9bdd43664\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/#How_Selling_a_Website_Works\" >How Selling a Website Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/#How_to_Valuate_Your_Membership_Website\" >How to Valuate Your Membership Website\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/#3_Marketplaces_for_Selling_Your_Membership_Website\" >3 Marketplaces for Selling Your Membership Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/#1_Flippa\" >1. Flippa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/#2_Empire_Flippers\" >2. Empire Flippers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/#3_Quiet_Light_Brokerage\" >3. Quiet Light Brokerage<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-your-membership-website\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Membership websites can often fetch sizable amounts of money. If you have a recurring subscription or a decent stream of new users coming in, your site has real value. A lot of people might be willing to pay for it after taking a look under the hood.<\/p>\n\n\n\n<p>In this article, we'll break down the process of selling a website and discuss how to go about evaluating yours. Then we'll introduce you to three marketplaces where you can sell your membership site. Let's get to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Selling_a_Website_Works\"><\/span>How Selling a Website Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The process of selling a website is easier than you might think. It comes down to calculating its worth and finding a buyer. You can either locate a buyer on your own, or rely on a broker to help you get the best deal possible.<\/p>\n\n\n\n<p>Usually, the buyer will put the agreed amount for the website <a href=\"https:\/\/www.investopedia.com\/terms\/e\/escrow.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"in escrow (opens in a new tab)\">in escrow<\/a>, and then the handover takes place. The process itself is pretty straightforward, but valuating your website can be a trickier matter.<\/p>\n\n\n\n<p>The good news is, since we're talking about membership websites, you can easily share financial information with buyers. That includes how many signups and subscriptions you're getting, how much money the site makes on average each month, and how long it's been running.<\/p>\n\n\n\n<p>As a rule of thumb, it's pretty hard to sell a new website. Most serious buyers will want to make sure your membership site has been around for a while and that it's a solid investment. If you think you're ready to make a sale, let's talk about how to valuate your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Valuate Your Membership Website\u00a0<\/h2>\n\n\n\n<p>There are a lot of ways to valuate your property \u2013 in other words, to determine how much it's worth. When it comes to websites, the most common approach involves taking the <a rel=\"noreferrer noopener\" aria-label=\"monthly average income (opens in a new tab)\" href=\"https:\/\/memberpress.com\/ways-to-increase-your-membership-sites-revenue\/\" target=\"_blank\">monthly average income<\/a> and applying a multiplier.<\/p>\n\n\n\n<p>For example, a website that brings in $500 per month in pure profit from recurring memberships could sell for anywhere between $6,000 and $10,000 when applying multipliers of 12 and 20 respectively.<\/p>\n\n\n\n<p>There are a lot of values that impact the multiplier you can aim for when valuating your website. One key aspect we already mentioned is the age of your site. Other factors include how the website makes its money, how much content it has, the worth of its domain, and so on.<\/p>\n\n\n\n<p>A smart approach is to check out how much websites similar to yours are already selling for. Several platforms, such as <a href=\"https:\/\/memberpress.com\/go\/flippa\" title=\"Flippa.com Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Flippa<\/a> and <a aria-label=\"Empire Flippers (opens in a new tab)\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empire Flippers<\/a>, enable you to browse public listings. That way, you can get a feel for the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"705\" height=\"419\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings.png\" alt=\"Some examples of website listings.\" class=\"wp-image-20474\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings.png 705w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings-300x178.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings-286x170.png 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings-700x416.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings-156x93.png 156w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure>\n\n\n\n<p>Since we're talking about membership websites specifically, another key metric buyers will care about is <a aria-label=\"how loyal your users are (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/5-ways-to-retain-members-on-a-membership-site\/\" target=\"_blank\">how loyal your users are<\/a>. If you can show that your website's members are likely to stick around, that can dramatically increase the value of your property.<\/p>\n\n\n\n<p>All of the factors in play can make the valuation process feel overwhelming. If this is your first time selling a website, there are real benefits to going through a broker. As you might imagine, they usually collect a percentage of the sale for their work. However, they can also help you get higher valuations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Marketplaces_for_Selling_Your_Membership_Website\"><\/span>3 Marketplaces for Selling Your Membership Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fortunately, there are a lot of brokers that can help you sell your membership website. We'll introduce you to three of the most popular options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Flippa\"><\/span>1. Flippa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-1024x324.png\" alt=\"The Flippa homepage.\" class=\"wp-image-20475\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-1024x324.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-300x95.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-768x243.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-538x170.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-840x266.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-700x221.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-156x49.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-1080x341.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When it comes to selling websites, Flippa is the most popular marketplace around. You can find websites for sale starting as low as a few hundred dollars, and there aren't many requirements for putting up a listing.<\/p>\n\n\n\n<p>Despite its reputation as a low-end website marketplace, Flippa also conducts a lot of high-ticket sales. It offers an auction system as well as direct buying, which makes it a great option for starter websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Empire_Flippers\"><\/span>2. <a rel=\"noreferrer noopener\" aria-label=\"Empire Flippers (opens in a new tab)\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"855\" height=\"473\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers.png\" alt=\"The Empire Flippers homepage.\" class=\"wp-image-20476\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers.png 855w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers-300x166.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers-768x425.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers-307x170.png 307w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers-840x465.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers-700x387.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers-156x86.png 156w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n\n\n\n<p><a aria-label=\"Empire Flippers (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers<\/a> offers a more customized selling and buying experience. To list your membership website, you'll need to provide proof that it brings in at least $1,000 per month on average.<\/p>\n\n\n\n<p>Beyond that, Empire Flippers also requires your website to have an earnings history of at least 12 months. It's definitely not an option for new membership sites, but all these requirements do come with upsides.\u00a0<\/p>\n\n\n\n<p>Since the brokers here are so picky about what websites they take on, they valuate properties using multipliers that range from 20 to 60. At the higher end of the scale, you can make significant money from a website with a solid member base and history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Quiet_Light_Brokerage\"><\/span>3. <a rel=\"noreferrer noopener\" aria-label=\"Quiet Light Brokerage (opens in a new tab)\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"761\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage.png\" alt=\"The Quiet Light Brokerage homepage.\" class=\"wp-image-20477\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage.png 761w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage-300x178.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage-286x170.png 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage-700x416.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage-156x93.png 156w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Quiet Light Brokerage (opens in a new tab)\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage<\/a> is about as high-end as website brokerages get. They hold your hand through the entire process of selling your website, and they only take on sites with long track records of earnings.<\/p>\n\n\n\n<p>If you have a membership website that's been running for years and bringing in reliable income, you can contact Quiet Light Brokerage for a free valuation. On the other hand, if your website is more of an up-and-coming project, you might want to hold off on selling until you've built up more traction and history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can sell any website you own, but finding someone willing to pay a decent sum of money for it will be difficult if you can't prove its value. With membership websites, you have an advantage \u2013 you can show prospective buyers definitive numbers concerning subscriptions and new signups.<\/p>\n\n\n\n<p>As for where you can sell your membership website, three of our favorite site-flipping platforms include:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Flippa :\u00a0<\/strong>On this platform, you can list websites of any size and age for sale, and it includes an auction system.<\/li><li><strong><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers:<\/a>\u00a0<\/strong>This platform requires your website to meet some criteria for listing, but in exchange, it offers high valuation multipliers.<\/li><li><strong><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage:<\/a>\u00a0<\/strong>If you want a hands-off selling experience, this high-end brokerage might be able to help you.<\/li><\/ol>\n\n\n\n<p><em>Do you have any questions about how to sell your membership site? Let's go over them in the comments section below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you build a membership website from the ground up, it\u2019s your property. That means you can give it away, let it fall into disrepair, expand it, or even sell it for a profit. If you want to sell your website, however, you need to make sure it\u2019s worth paying for. Membership websites can often [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[70],"class_list":{"0":"post-20473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-membership-site","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"At any moment, you can pick up and sell your membership website for a tidy profit. 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That means you can give it away, let it fall into disrepair, expand it, or even sell it for a profit. If you want to sell your website, however, you need to make sure it's worth paying for.<\/p>","content":[{"type":"text","data":"If you <a rel=\"noreferrer noopener\" aria-label=\"build a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\">build a membership website<\/a> from the ground up, it's your property. That means you can give it away, let it fall into disrepair, expand it, or even sell it for a profit. If you want to sell your website, however, you need to make sure it's worth paying for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Membership websites can often fetch sizable amounts of money. If you have a recurring subscription or a decent stream of new users coming in, your site has real value. A lot of people might be willing to pay for it after taking a look under the hood.<\/p>","content":[{"type":"text","data":"Membership websites can often fetch sizable amounts of money. If you have a recurring subscription or a decent stream of new users coming in, your site has real value. A lot of people might be willing to pay for it after taking a look under the hood."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll break down the process of selling a website and discuss how to go about evaluating yours. Then we'll introduce you to three marketplaces where you can sell your membership site. Let's get to it!<\/p>","content":[{"type":"text","data":"In this article, we'll break down the process of selling a website and discuss how to go about evaluating yours. Then we'll introduce you to three marketplaces where you can sell your membership site. Let's get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Selling a Website Works<\/h2>","content":"How Selling a Website Works","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The process of selling a website is easier than you might think. It comes down to calculating its worth and finding a buyer. You can either locate a buyer on your own, or rely on a broker to help you get the best deal possible.<\/p>","content":[{"type":"text","data":"The process of selling a website is easier than you might think. It comes down to calculating its worth and finding a buyer. You can either locate a buyer on your own, or rely on a broker to help you get the best deal possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Usually, the buyer will put the agreed amount for the website <a href=\"https:\/\/www.investopedia.com\/terms\/e\/escrow.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"in escrow (opens in a new tab)\">in escrow<\/a>, and then the handover takes place. The process itself is pretty straightforward, but valuating your website can be a trickier matter.<\/p>","content":[{"type":"text","data":"Usually, the buyer will put the agreed amount for the website <a href=\"https:\/\/www.investopedia.com\/terms\/e\/escrow.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"in escrow (opens in a new tab)\">in escrow<\/a>, and then the handover takes place. The process itself is pretty straightforward, but valuating your website can be a trickier matter."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The good news is, since we're talking about membership websites, you can easily share financial information with buyers. That includes how many signups and subscriptions you're getting, how much money the site makes on average each month, and how long it's been running.<\/p>","content":[{"type":"text","data":"The good news is, since we're talking about membership websites, you can easily share financial information with buyers. That includes how many signups and subscriptions you're getting, how much money the site makes on average each month, and how long it's been running."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, it's pretty hard to sell a new website. Most serious buyers will want to make sure your membership site has been around for a while and that it's a solid investment. If you think you're ready to make a sale, let's talk about how to valuate your website.<\/p>","content":[{"type":"text","data":"As a rule of thumb, it's pretty hard to sell a new website. Most serious buyers will want to make sure your membership site has been around for a while and that it's a solid investment. If you think you're ready to make a sale, let's talk about how to valuate your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Valuate Your Membership Website&nbsp;<\/h2>","content":"How to Valuate Your Membership Website&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are a lot of ways to valuate your property \u2013 in other words, to determine how much it's worth. When it comes to websites, the most common approach involves taking the <a rel=\"noreferrer noopener\" aria-label=\"monthly average income (opens in a new tab)\" href=\"https:\/\/memberpress.com\/ways-to-increase-your-membership-sites-revenue\/\" target=\"_blank\">monthly average income<\/a> and applying a multiplier.<\/p>","content":[{"type":"text","data":"There are a lot of ways to valuate your property \u2013 in other words, to determine how much it's worth. When it comes to websites, the most common approach involves taking the <a rel=\"noreferrer noopener\" aria-label=\"monthly average income (opens in a new tab)\" href=\"https:\/\/memberpress.com\/ways-to-increase-your-membership-sites-revenue\/\" target=\"_blank\">monthly average income<\/a> and applying a multiplier."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, a website that brings in $500 per month in pure profit from recurring memberships could sell for anywhere between $6,000 and $10,000 when applying multipliers of 12 and 20 respectively.<\/p>","content":[{"type":"text","data":"For example, a website that brings in $500 per month in pure profit from recurring memberships could sell for anywhere between $6,000 and $10,000 when applying multipliers of 12 and 20 respectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a lot of values that impact the multiplier you can aim for when valuating your website. One key aspect we already mentioned is the age of your site. Other factors include how the website makes its money, how much content it has, the worth of its domain, and so on.<\/p>","content":[{"type":"text","data":"There are a lot of values that impact the multiplier you can aim for when valuating your website. One key aspect we already mentioned is the age of your site. Other factors include how the website makes its money, how much content it has, the worth of its domain, and so on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A smart approach is to check out how much websites similar to yours are already selling for. Several platforms, such as Flippa and <a aria-label=\"Empire Flippers (opens in a new tab)\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empire Flippers<\/a>, enable you to browse public listings. That way, you can get a feel for the market.<\/p>","content":[{"type":"text","data":"A smart approach is to check out how much websites similar to yours are already selling for. Several platforms, such as Flippa and <a aria-label=\"Empire Flippers (opens in a new tab)\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empire Flippers<\/a>, enable you to browse public listings. That way, you can get a feel for the market."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings.png\" alt=\"Some examples of website listings.\" class=\"wp-image-20474\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings.png","data":{"alt":"Some examples of website listings.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/website-listings.png"},"style":{"width":705,"height":419,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Since we're talking about membership websites specifically, another key metric buyers will care about is <a aria-label=\"how loyal your users are (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/5-ways-to-retain-members-on-a-membership-site\/\" target=\"_blank\">how loyal your users are<\/a>. If you can show that your website's members are likely to stick around, that can dramatically increase the value of your property.<\/p>","content":[{"type":"text","data":"Since we're talking about membership websites specifically, another key metric buyers will care about is <a aria-label=\"how loyal your users are (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/5-ways-to-retain-members-on-a-membership-site\/\" target=\"_blank\">how loyal your users are<\/a>. If you can show that your website's members are likely to stick around, that can dramatically increase the value of your property."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>All of the factors in play can make the valuation process feel overwhelming. If this is your first time selling a website, there are real benefits to going through a broker. As you might imagine, they usually collect a percentage of the sale for their work. However, they can also help you get higher valuations.<\/p>","content":[{"type":"text","data":"All of the factors in play can make the valuation process feel overwhelming. If this is your first time selling a website, there are real benefits to going through a broker. As you might imagine, they usually collect a percentage of the sale for their work. However, they can also help you get higher valuations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Marketplaces for Selling Your Membership Website<\/h2>","content":"3 Marketplaces for Selling Your Membership Website","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Fortunately, there are a lot of brokers that can help you sell your membership website. We'll introduce you to three of the most popular options.<\/p>","content":[{"type":"text","data":"Fortunately, there are a lot of brokers that can help you sell your membership website. We'll introduce you to three of the most popular options."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Flippa<\/h3>","content":"1. Flippa","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-1024x324.png\" alt=\"The Flippa homepage.\" class=\"wp-image-20475\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-1024x324.png","data":{"alt":"The Flippa homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/flippa-1024x324.png"},"style":{"width":1024,"height":324,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>When it comes to selling websites, Flippa is the most popular marketplace around. You can find websites for sale starting as low as a few hundred dollars, and there aren't many requirements for putting up a listing.<\/p>","content":[{"type":"text","data":"When it comes to selling websites, Flippa is the most popular marketplace around. You can find websites for sale starting as low as a few hundred dollars, and there aren't many requirements for putting up a listing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Despite its reputation as a low-end website marketplace, Flippa also conducts a lot of high-ticket sales. It offers an auction system as well as direct buying, which makes it a great option for starter websites.<\/p>","content":[{"type":"text","data":"Despite its reputation as a low-end website marketplace, Flippa also conducts a lot of high-ticket sales. It offers an auction system as well as direct buying, which makes it a great option for starter websites."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. <a rel=\"noreferrer noopener\" aria-label=\"Empire Flippers (opens in a new tab)\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers<\/a><\/h3>","content":"2. Empire Flippers","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers.png\" alt=\"The Empire Flippers homepage.\" class=\"wp-image-20476\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers.png","data":{"alt":"The Empire Flippers homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/empire-flippers.png"},"style":{"width":855,"height":473,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a aria-label=\"Empire Flippers (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers<\/a> offers a more customized selling and buying experience. To list your membership website, you'll need to provide proof that it brings in at least $1,000 per month on average.<\/p>","content":[{"type":"text","data":"<a aria-label=\"Empire Flippers (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers<\/a> offers a more customized selling and buying experience. To list your membership website, you'll need to provide proof that it brings in at least $1,000 per month on average."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Beyond that, Empire Flippers also requires your website to have an earnings history of at least 12 months. It's definitely not an option for new membership sites, but all these requirements do come with upsides.&nbsp;<\/p>","content":[{"type":"text","data":"Beyond that, Empire Flippers also requires your website to have an earnings history of at least 12 months. It's definitely not an option for new membership sites, but all these requirements do come with upsides.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since the brokers here are so picky about what websites they take on, they valuate properties using multipliers that range from 20 to 60. At the higher end of the scale, you can make significant money from a website with a solid member base and history.<\/p>","content":[{"type":"text","data":"Since the brokers here are so picky about what websites they take on, they valuate properties using multipliers that range from 20 to 60. At the higher end of the scale, you can make significant money from a website with a solid member base and history."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. <a rel=\"noreferrer noopener\" aria-label=\"Quiet Light Brokerage (opens in a new tab)\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage<\/a><\/h3>","content":"3. Quiet Light Brokerage","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage.png\" alt=\"The Quiet Light Brokerage homepage.\" class=\"wp-image-20477\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage.png","data":{"alt":"The Quiet Light Brokerage homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/quiet-light-brokerage.png"},"style":{"width":761,"height":452,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Quiet Light Brokerage (opens in a new tab)\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage<\/a> is about as high-end as website brokerages get. They hold your hand through the entire process of selling your website, and they only take on sites with long track records of earnings.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Quiet Light Brokerage (opens in a new tab)\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage<\/a> is about as high-end as website brokerages get. They hold your hand through the entire process of selling your website, and they only take on sites with long track records of earnings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a membership website that's been running for years and bringing in reliable income, you can contact Quiet Light Brokerage for a free valuation. On the other hand, if your website is more of an up-and-coming project, you might want to hold off on selling until you've built up more traction and history.<\/p>","content":[{"type":"text","data":"If you have a membership website that's been running for years and bringing in reliable income, you can contact Quiet Light Brokerage for a free valuation. On the other hand, if your website is more of an up-and-coming project, you might want to hold off on selling until you've built up more traction and history."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You can sell any website you own, but finding someone willing to pay a decent sum of money for it will be difficult if you can't prove its value. With membership websites, you have an advantage \u2013 you can show prospective buyers definitive numbers concerning subscriptions and new signups.<\/p>","content":[{"type":"text","data":"You can sell any website you own, but finding someone willing to pay a decent sum of money for it will be difficult if you can't prove its value. With membership websites, you have an advantage \u2013 you can show prospective buyers definitive numbers concerning subscriptions and new signups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As for where you can sell your membership website, three of our favorite site-flipping platforms include:<\/p>","content":[{"type":"text","data":"As for where you can sell your membership website, three of our favorite site-flipping platforms include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Flippa :\u00a0<\/strong>On this platform, you can list websites of any size and age for sale, and it includes an auction system.<\/li><li><strong><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers:<\/a>\u00a0<\/strong>This platform requires your website to meet some criteria for listing, but in exchange, it offers high valuation multipliers.<\/li><li><strong><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage:<\/a>\u00a0<\/strong>If you want a hands-off selling experience, this high-end brokerage might be able to help you.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Flippa :\u00a0<\/strong>On this platform, you can list websites of any size and age for sale, and it includes an auction system.<\/li><li><strong><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/empireflippers.com\/\" target=\"_blank\">Empire Flippers:<\/a>\u00a0<\/strong>This platform requires your website to meet some criteria for listing, but in exchange, it offers high valuation multipliers.<\/li><li><strong><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.quietlightbrokerage.com\/\" target=\"_blank\">Quiet Light Brokerage:<\/a>\u00a0<\/strong>If you want a hands-off selling experience, this high-end brokerage might be able to help you.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any questions about how to sell your membership site? Let's go over them in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any questions about how to sell your membership site? Let's go over them in the comments section below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20473"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20714"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}