{"id":20586,"date":"2020-01-29T10:00:00","date_gmt":"2020-01-29T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20586"},"modified":"2022-09-12T17:24:17","modified_gmt":"2022-09-12T23:24:17","slug":"how-to-effectively-title-your-membership-levels","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/","title":{"rendered":"Como intitular seus n\u00edveis de associa\u00e7\u00e3o para aumentar as convers\u00f5es"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quando se trata de um site de assinaturas, os n\u00edveis de assinatura s\u00e3o extremamente importantes. Afinal, a forma como esses n\u00edveis s\u00e3o definidos pode afetar as convers\u00f5es do seu site de assinaturas.&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abd7859717d0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abd7859717d0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/#Consider_Your_Membership_Site_Offerings\" >Considere as ofertas de seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/#Keep_It_Simple\" >Mantenha a simplicidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/#Be_Descriptive\" >Seja descritivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/#Excite_Potential_Members\" >Estimule os membros em potencial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/#Consider_Whats_Attractive_To_You_As_A_Customer\" >Pense no que \u00e9 atraente para voc\u00ea como cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/#The_Takeway\" >O Takeway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Embora seja importante criar os n\u00edveis de associa\u00e7\u00e3o e os benef\u00edcios que os acompanham, um detalhe que os propriet\u00e1rios de neg\u00f3cios on-line tendem a negligenciar \u00e9 dar aten\u00e7\u00e3o aos nomes reais de seus n\u00edveis de associa\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta publica\u00e7\u00e3o, vamos oferecer algumas dicas para ajud\u00e1-lo a criar nomes atraentes para os n\u00edveis de assinatura, que incentivem seus clientes a aderirem ao seu programa de assinatura.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Your_Membership_Site_Offerings\"><\/span><strong>Considere as ofertas de seu site de associa\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira coisa que voc\u00ea deve fazer ao criar e desenvolver seus n\u00edveis de associa\u00e7\u00e3o \u00e9 pensar sobre o que \u00e9 o seu neg\u00f3cio espec\u00edfico de associa\u00e7\u00e3o. Voc\u00ea vende <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">cursos on-line<\/a>? Recursos e materiais? Assinaturas de caixas?  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As coisas que voc\u00ea oferece em seu neg\u00f3cio de associa\u00e7\u00e3o devem ter um impacto sobre como voc\u00ea rotula seus n\u00edveis de associa\u00e7\u00e3o. Por exemplo, se voc\u00ea oferece cursos on-line, pode usar t\u00edtulos acad\u00eamicos como \"Freshman\", \"Sophomore\" e assim por diante. Se voc\u00ea vende assinaturas mensais de caixas, t\u00edtulos como \"Bronze\", \"Prata\" etc. fariam mais sentido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_It_Simple\"><\/span><strong>Mantenha a simplicidade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A \u00faltima coisa que voc\u00ea quer \u00e9 confundir seus clientes; por isso, evite usar palavras grandes, longas e complicadas nos nomes dos seus planos de assinatura. Se voc\u00ea prestar aten\u00e7\u00e3o em outros sites de assinatura, vai perceber que eles mant\u00eam os nomes curtos e diretos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os t\u00edtulos costumam ter uma ou duas palavras e n\u00e3o incluem palavras longas ou complicadas. Curto e direto ao ponto: essa \u00e9 a regra de ouro na hora de nomear seus n\u00edveis de assinatura.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Descriptive\"><\/span><strong>Seja descritivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em cada n\u00edvel de assinatura, certifique-se de que seu cliente em potencial entenda o que est\u00e1 adquirindo. Ao nomear um n\u00edvel de assinatura, n\u00e3o use apenas \u201cN\u00edvel 1, N\u00edvel 2\u201d e assim por diante. Use os nomes como uma forma de explicar o que cada n\u00edvel oferece e como cada um difere do outro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme mencionado acima, digamos que voc\u00ea tenha um site de assinatura que oferece cursos on-line. O t\u00edtulo do seu n\u00edvel um poderia ser \u201cCalouro\u201d, indicando que esse n\u00edvel \u00e9 destinado a um aluno iniciante que deseja dar os primeiros passos e aprender o b\u00e1sico. Seu n\u00edvel \u201cSegundo Ano\u201d, por outro lado, pode ser um n\u00edvel mais avan\u00e7ado, no qual o cliente tem mais intera\u00e7\u00e3o com os instrutores do curso.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Excite_Potential_Members\"><\/span><strong>Estimule os membros em potencial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mais uma vez, nomes de planos de assinatura como \u201cN\u00edvel 1, N\u00edvel 2\u201d n\u00e3o s\u00e3o atraentes, n\u00e3o d\u00e3o nenhuma informa\u00e7\u00e3o ao usu\u00e1rio sobre os n\u00edveis e n\u00e3o v\u00e3o motivar clientes em potencial a se cadastrarem no seu site. Certifique-se de que seus n\u00edveis de assinatura deixem os clientes animados e ansiosos para se cadastrar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voltando ao exemplo dos cursos, t\u00edtulos como \"Freshman\" (calouro), \"Sophomore\" (segundo ano) e assim por diante d\u00e3o a impress\u00e3o de que os usu\u00e1rios ganham antiguidade \u00e0 medida que avan\u00e7am nos n\u00edveis ou compram uma associa\u00e7\u00e3o em vez de outra. R\u00f3tulos bem escritos podem at\u00e9 mesmo persuadir seus clientes atuais a atualizarem suas associa\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Whats_Attractive_To_You_As_A_Customer\"><\/span><strong>Pense no que \u00e9 atraente para voc\u00ea como cliente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coloque-se no lugar dos clientes e pense no que o inspiraria se voc\u00ea fosse um cliente. Ningu\u00e9m quer se deparar com op\u00e7\u00f5es sem gra\u00e7a, cafonas ou sem originalidade. Pare para pensar como um cliente se sentiria em rela\u00e7\u00e3o aos nomes que voc\u00ea d\u00e1 \u00e0s suas op\u00e7\u00f5es de assinatura. Isso vai ajudar voc\u00ea a determinar se os nomes est\u00e3o certos ou se precisam ser melhorados.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeway\"><\/span>O Takeway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os t\u00edtulos de seus n\u00edveis de associa\u00e7\u00e3o podem n\u00e3o parecer muito importantes, mas podem fazer uma diferen\u00e7a ENORME em seu neg\u00f3cio de associa\u00e7\u00e3o. Esperamos que as dicas acima o ajudem a criar t\u00edtulos robustos e envolventes para seus n\u00edveis de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Como voc\u00ea intitulou seus n\u00edveis de associa\u00e7\u00e3o? Conte-nos nos coment\u00e1rios!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Se voc\u00ea gostou desta postagem, siga-nos em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;e&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to a membership site, membership levels are super important. After all, the way your membership levels are set up can impact your membership website&#8217;s conversions.&nbsp; While creating the membership levels and benefits that go with them is a big deal, one detail that online business owners tend to neglect is giving attention [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":20869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134],"tags":[117,70,322],"class_list":["post-20586","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","tag-membership-levels","tag-membership-site","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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