{"id":20618,"date":"2020-01-30T09:58:45","date_gmt":"2020-01-30T16:58:45","guid":{"rendered":"https:\/\/memberpress.com\/?p=20618"},"modified":"2021-06-28T08:14:26","modified_gmt":"2021-06-28T14:14:26","slug":"ways-to-legally-protect-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/","title":{"rendered":"Como proteger legalmente seu neg\u00f3cio on-line (7 dicas)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Uma das maiores preocupa\u00e7\u00f5es dos propriet\u00e1rios de pequenas empresas \u00e9 a prote\u00e7\u00e3o jur\u00eddica. Como voc\u00ea pode proteger sua empresa na internet? Que medidas voc\u00ea deve tomar para garantir sua prote\u00e7\u00e3o? Nesta postagem, discutiremos algumas medidas que voc\u00ea pode adotar para garantir que sua empresa esteja em conformidade com a lei.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0869b8ad27\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0869b8ad27\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Take_Ownership_Of_Your_Business_Name\" >Assuma a propriedade do nome de sua empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Give_Your_Business_A_Legal_Entity\" >D\u00ea ao seu neg\u00f3cio uma entidade legal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Monitor_Your_Online_Actions_And_Affiliations\" >Monitore suas a\u00e7\u00f5es e afilia\u00e7\u00f5es on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Consider_Getting_Business_Insurance\" >Considere a possibilidade de obter um seguro empresarial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Use_Contracts\" >Contratos de uso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Add_Legal_Documents_to_Your_Website\" >Adicione documentos legais ao seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Become_GDPR_Compliant\" >Torne-se compat\u00edvel com o GDPR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/#Wrap_Up\" >Encerramento<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Ownership_Of_Your_Business_Name\"><\/span><strong>Assuma a propriedade do nome de sua empresa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira coisa que voc\u00ea deve fazer para garantir que sua empresa esteja protegida \u00e9 registrar o nome da sua empresa. Isso significa que <a href=\"https:\/\/www.legalzoom.com\/articles\/how-to-find-out-if-a-business-name-is-taken\" target=\"_blank\" rel=\"noreferrer noopener\">verificar se o nome da sua empresa ainda n\u00e3o est\u00e1 em uso<\/a> e registrado. Assumir a propriedade tamb\u00e9m inclui garantir o nome de dom\u00ednio para sua empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Business_A_Legal_Entity\"><\/span><strong>D\u00ea ao seu neg\u00f3cio uma entidade legal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos neg\u00f3cios online come\u00e7a como empresa individual. N\u00e3o h\u00e1 nada de errado em come\u00e7ar dessa forma. No entanto, \u00e0 medida que seu neg\u00f3cio cresce, \u00e9 aconselh\u00e1vel considerar <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/business-structures#:~:text=The%20most%20common%20forms%20of,structure%20allowed%20by%20state%20statute.\" target=\"_blank\" rel=\"noreferrer noopener\">todas as estruturas de neg\u00f3cios dispon\u00edveis<\/a> e possivelmente reclassificar para uma estrutura mais bem protegida, como um <a href=\"https:\/\/www.crowdspring.com\/how-to-form-an-llc\/\" target=\"_blank\" rel=\"noopener\" title=\"\">corpora\u00e7\u00e3o de responsabilidade limitada (LLC)<\/a>. Fazer isso pode ajudar a separ\u00e1-lo da empresa e garantir a prote\u00e7\u00e3o de seus bens pessoais.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitor_Your_Online_Actions_And_Affiliations\"><\/span><strong>Monitore suas a\u00e7\u00f5es e afilia\u00e7\u00f5es on-line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma empresa, <a href=\"https:\/\/www.onlinemarketinginstitute.org\/blog\/2018\/08\/9-tips-manage-business-reputation-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">integridade \u00e9 tudo<\/a>. Voc\u00ea nunca quer que seus clientes tenham vergonha de fazer neg\u00f3cios com voc\u00ea e nunca quer ser envolvido em alguma controv\u00e9rsia que coloque sua empresa sob uma luz negativa. Tenha cuidado com suas pr\u00e1ticas e parcerias comerciais, bem como com o que voc\u00ea publica, mesmo em seu perfil pessoal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Getting_Business_Insurance\"><\/span><strong>Considere a possibilidade de obter um seguro empresarial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira s\u00f3lida (embora opcional) de proteger legalmente sua empresa \u00e9 adquirir um seguro empresarial. O seguro empresarial pode proteg\u00ea-lo contra responsabilidades e problemas que sua estrutura empresarial pode n\u00e3o cobrir. Se voc\u00ea tem um neg\u00f3cio on-line, como um site de associa\u00e7\u00e3o que oferece servi\u00e7os diretamente aos clientes, o seguro empresarial \u00e9 uma \u00f3tima maneira de proteger seu conte\u00fado e seus ativos em caso de a\u00e7\u00e3o judicial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Contracts\"><\/span><strong>Contratos de uso<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se a sua empresa oferece produtos ou servi\u00e7os a pessoas f\u00edsicas ou se voc\u00ea planeja firmar uma parceria com outra empresa ou entidade, \u00e9 sempre aconselh\u00e1vel manter um registro documentado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os contratos s\u00e3o outra forma de se proteger e de manter um registro do que ambas as partes concordam exatamente. Se surgir um problema, ambas as partes podem consultar o contrato para obter esclarecimentos. Os contratos podem lhe poupar muito dinheiro a longo prazo - afinal, a\u00e7\u00f5es judiciais e honor\u00e1rios advocat\u00edcios s\u00e3o caros!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Legal_Documents_to_Your_Website\"><\/span><strong>Adicione documentos legais ao seu site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 propriet\u00e1rio de uma empresa on-line, voc\u00ea tem um site. Ter documentos legais, como um <a href=\"https:\/\/termly.io\/resources\/articles\/difference-between-privacy-policy-disclaimer-and-terms-and-conditions\/\" target=\"_blank\" rel=\"noreferrer noopener\">pol\u00edtica de privacidade, isen\u00e7\u00e3o de responsabilidade do site e termos e condi\u00e7\u00f5es<\/a> \u00c9 necess\u00e1rio, especialmente se voc\u00ea estiver coletando informa\u00e7\u00f5es de seus clientes, como endere\u00e7os de e-mail e n\u00fameros de telefone. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os documentos jur\u00eddicos on-line tamb\u00e9m s\u00e3o de grande ajuda se voc\u00ea tiver conte\u00fado valioso em seu site, como <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">cursos on-line<\/a> e postagens de blog que voc\u00ea deseja proteger. Esses documentos informam aos clientes exatamente o que eles podem esperar de voc\u00ea, da sua empresa e do seu site, para que n\u00e3o haja d\u00favidas caso surja um conflito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Become_GDPR_Compliant\"><\/span><strong>Torne-se compat\u00edvel com o GDPR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Regulamento Geral sobre a Prote\u00e7\u00e3o de Dados (GDPR) \u00e9 um conjunto de regulamenta\u00e7\u00f5es implementadas para proteger os dados dos consumidores. Embora sejam aplicadas principalmente na Uni\u00e3o Europeia, espera-se que essas normas sejam expandidas em breve para os Estados Unidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tem clientes no exterior, essa regra se aplica a voc\u00ea NESTE MOMENTO. Verifique com seu servi\u00e7o de e-mail marketing se seus clientes autorizam o uso de seus endere\u00e7os de e-mail. Caso contr\u00e1rio, voc\u00ea pode ter que pagar uma multa pesada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/pt\/what-the-gdpr-means-for-your-email-marketing-campaigns\/\">&gt;&gt;Leia mais: O que o GDPR significa para suas campanhas de marketing por e-mail<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Encerramento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea est\u00e1 dando os primeiros passos no seu neg\u00f3cio, pode parecer que um processo judicial seja a \u00faltima coisa com a qual voc\u00ea precise se preocupar. Mas \u00e9 sempre melhor estar preparado do que ser pego de surpresa. Antes de encerrarmos, uma \u00faltima dica r\u00e1pida: familiarize-se com a terminologia cont\u00e1bil empresarial \u2013 veja aqui <a href=\"https:\/\/bestaccountingsoftware.com\/accounting-terms\/\" target=\"_blank\" rel=\"noreferrer noopener\">uma \u00f3tima lista<\/a> que voc\u00ea pode conferir. Esperamos que as dicas acima o ajudem a estar mais bem preparado legalmente para qualquer coisa que possa vir a acontecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>One of the biggest concerns for small business owners is legal protection. How can you protect your business online? What steps should you take to ensure you&#8217;re protected? In this post, we&#8217;ll discuss a few steps you can take to make sure your business is legally sound. Take Ownership Of Your Business Name The first [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":20893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,258,134],"tags":[867],"class_list":["post-20618","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-fixes","category-how-to-2","tag-legal","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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