{"id":20624,"date":"2020-01-06T11:02:35","date_gmt":"2020-01-06T18:02:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=20624"},"modified":"2020-08-05T09:17:46","modified_gmt":"2020-08-05T15:17:46","slug":"how-to-make-a-positive-social-impact-with-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/","title":{"rendered":"Como causar um impacto social positivo com seu neg\u00f3cio on-line"},"content":{"rendered":"<p>\"Oh! mas ele era um punho cerrado na pedra de amolar, Scrooge! Um velho pecador que apertava, arrancava, agarrava, raspava, agarrava e cobi\u00e7ava!\"<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d4d3c71684b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4d3c71684b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_a_percentage_of_your_profits_to_a_charitable_organization\" >Doe uma porcentagem de seus lucros para uma organiza\u00e7\u00e3o beneficente.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\" >Use sua plataforma social para falar sobre uma causa em que voc\u00ea acredita.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_services_or_physical_goods_directly\" >Doe servi\u00e7os ou bens f\u00edsicos diretamente.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\" >Seja socialmente consciente sobre o que seu conte\u00fado endossa e de onde v\u00eam seus produtos.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Host_a_fundraising_event\" >Organize um evento de arrecada\u00e7\u00e3o de fundos.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Give_perks_to_employees_who_do_social_good\" >Ofere\u00e7a vantagens aos funcion\u00e1rios que fazem o bem social.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Consider_your_internal_social_impact\" >Considere seu impacto social interno.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Ebenezer Scrooge era um empres\u00e1rio astuto, mas ningu\u00e9m gostava dele. Voc\u00ea gostaria de comprar na loja de um homem desagrad\u00e1vel e cruel ou preferiria comprar em uma loja do sobrinho generoso de Scrooge? Quando Scrooge finalmente pegou o esp\u00edrito de doa\u00e7\u00e3o e estendeu a m\u00e3o para ajudar sua comunidade, isso o tornou mais bem-sucedido na vida e, provavelmente, tamb\u00e9m financeiramente.\u00a0<br><\/p>\n\n\n\n<p>Embora as festas de Natal tenham terminado, nunca \u00e9 tarde demais para ter essa atitude de generosidade. Considere as seguintes maneiras pelas quais sua empresa on-line pode causar um impacto social positivo.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doe uma porcentagem de seus lucros para uma organiza\u00e7\u00e3o beneficente.\u00a0<\/h2>\n\n\n\n<p> Por meio do AmazonSmile, os clientes da Amazon podem doar 0,5% de suas compras para organiza\u00e7\u00f5es de sua escolha. Da mesma forma, voc\u00ea pode causar um impacto social positivo ao optar por doar parte dos lucros de seu neg\u00f3cio on-line. E voc\u00ea pode at\u00e9 mesmo tornar a doa\u00e7\u00e3o uma parte permanente de sua marca (por exemplo, voc\u00ea sempre doa 10% de seu lucro para uma causa espec\u00edfica).\u00a0<br><\/p>\n\n\n\n<p>Quando voc\u00ea assume esse tipo de compromisso, os consumidores ficam mais inclinados a comprar de voc\u00ea porque, quando o fazem, est\u00e3o fazendo algo de bom para o mundo e para si mesmos.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\"><\/span>Use sua plataforma social para falar sobre uma causa em que voc\u00ea acredita.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A m\u00eddia social \u00e9 uma forma de alcan\u00e7ar milhares ou at\u00e9 milh\u00f5es de pessoas. Considere o impacto que o Ice Bucket Challenge teve por meio da m\u00eddia social. Foram arrecadados incr\u00edveis $115 milh\u00f5es para combater a ELA, e a conscientiza\u00e7\u00e3o aumentou.\u00a0<br><\/p>\n\n\n\n<p>Se voc\u00ea tiver uma plataforma social bem seguida, use-a como uma forma de incentivar outras pessoas a fazer o bem. Discuta suas institui\u00e7\u00f5es de caridade favoritas ou convide outras pessoas a se juntarem a voc\u00ea para ajudar a comunidade. <\/p>\n\n\n\n<p>Incentivar mudan\u00e7as sociais positivas por meio de suas plataformas sociais permite que voc\u00ea fa\u00e7a o bem e envie uma mensagem forte sobre o que sua empresa representa.\u00a0<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_services_or_physical_goods_directly\"><\/span>Doe servi\u00e7os ou bens f\u00edsicos diretamente.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em vez de doar uma porcentagem do seu lucro, voc\u00ea pode doar seus servi\u00e7os ou bens f\u00edsicos para uma organiza\u00e7\u00e3o necessitada. Cada vez que a TOMS vende um par de seus cal\u00e7ados de alto pre\u00e7o, a empresa doa um par para crian\u00e7as carentes em n\u00edvel internacional. <\/p>\n\n\n\n<p>Voc\u00ea deve estar sempre procurando maneiras de ajudar, especialmente quando tiver excesso de estoque ou de tempo. Por exemplo, a OUR (Operation Underground Railroad) realiza uma venda anual em um evento de Natal em Utah. As empresas locais doam o estoque e as pessoas v\u00eam fazer compras para as festas de fim de ano. Cem por cento dos lucros s\u00e3o doados \u00e0 OUR para ajudar a combater o tr\u00e1fico de crian\u00e7as.\u00a0<br><\/p>\n\n\n\n<p>A participa\u00e7\u00e3o nesse evento permite que as empresas mostrem seus produtos e servi\u00e7os a centenas de moradores locais e, ao mesmo tempo, ajudem crian\u00e7as carentes. Encontre uma maneira semelhante de usar sua empresa para fazer o bem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> <\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\"><\/span>Seja socialmente consciente sobre o que seu conte\u00fado endossa e de onde v\u00eam seus produtos.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Considere a mensagem que sua marca envia por meio de publicidade e m\u00eddia social. Voc\u00ea objetifica as mulheres? Apoia a viol\u00eancia? Certifique-se de criar conte\u00fado que venda e, ao mesmo tempo, reconhe\u00e7a o impacto da m\u00eddia sobre os outros.<\/p>\n\n\n\n<p>Al\u00e9m disso, esteja ciente do efeito que sua empresa pode ter em cada etapa do processo de cria\u00e7\u00e3o e venda. Se sua empresa causar danos necess\u00e1rios, encontre uma maneira de compens\u00e1-los. <\/p>\n\n\n\n<p>Por exemplo, a Tesla est\u00e1 abrindo uma nova gigaf\u00e1brica na Alemanha, o que exigir\u00e1 a destrui\u00e7\u00e3o de grandes quantidades de florestas. No entanto, Elon Musk, propriet\u00e1rio da Tesla, tamb\u00e9m doou $1 milh\u00e3o para plantar mais um milh\u00e3o de \u00e1rvores em outro lugar. <\/p>\n\n\n\n<p>Embora n\u00e3o possamos dizer com certeza se isso foi feito para ser uma compensa\u00e7\u00e3o, fazer algo semelhante pode ajud\u00e1-lo a continuar a causar um impacto social positivo por meio de seus neg\u00f3cios, al\u00e9m de manter sua empresa sob uma boa luz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organize um evento de arrecada\u00e7\u00e3o de fundos.\u00a0<\/h2>\n\n\n\n<p>N\u00e3o \u00e9 necess\u00e1rio que a doa\u00e7\u00e3o em dinheiro seja permanente. Voc\u00ea tamb\u00e9m pode participar de eventos locais ou nacionais de arrecada\u00e7\u00e3o de fundos. Doe uma grande porcentagem em um dia espec\u00edfico. Ajude escolas ou clubes locais, institui\u00e7\u00f5es de caridade, etc. <\/p>\n\n\n\n<p>Embora os eventos de arrecada\u00e7\u00e3o de fundos n\u00e3o sejam geralmente associados a neg\u00f3cios on-line, eles podem ser. Escolha um dia importante e divulgue-o. Uma boa op\u00e7\u00e3o \u00e9 o #GivingTuesday, um dia internacional de doa\u00e7\u00f5es em que voc\u00ea pode se oferecer para igualar as compras da semana ou do dia anterior em doa\u00e7\u00f5es para uma organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ofere\u00e7a vantagens aos funcion\u00e1rios que fazem o bem social.\u00a0<\/h2>\n\n\n\n<p>Uma maneira de causar um impacto social positivo \u00e9 por meio de seus funcion\u00e1rios. Se voc\u00ea incentivar os funcion\u00e1rios a fazer o bem na comunidade e no mundo, sua empresa causar\u00e1 um impacto. <\/p>\n\n\n\n<p>State Farm is doing this with its current program, \u201c100 Acts of Good.\u201d For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br><\/p>\n\n\n\n<p>Uma maneira de incentivar seus funcion\u00e1rios a fazer o bem \u00e9 oferecer incentivos em dinheiro, cart\u00f5es-presente ou folgas. Se voc\u00ea n\u00e3o tem funcion\u00e1rios em seu neg\u00f3cio on-line, pode incentivar os clientes a fazer o bem oferecendo-lhes descontos ou ofertas especiais. Isso cria um relacionamento e boa vontade dentro de sua empresa e entre seus clientes.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_your_internal_social_impact\"><\/span>Considere seu impacto social interno.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em geral, as pessoas consideram o impacto social positivo como um impacto na sociedade. Mas n\u00e3o se esque\u00e7a do impacto social interno. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">Uma cartilha sobre neg\u00f3cios sustent\u00e1veis <\/a>define esse impacto: \"O impacto social da empresa sustent\u00e1vel incluiria itens como as pr\u00e1ticas e pol\u00edticas da empresa relacionadas \u00e0s condi\u00e7\u00f5es de trabalho, diversidade na contrata\u00e7\u00e3o, oportunidades de progresso para mulheres e minorias, aus\u00eancia de discrimina\u00e7\u00e3o e fornecimento de assist\u00eancia m\u00e9dica acess\u00edvel e outros benef\u00edcios necess\u00e1rios.\"<br><\/p>\n\n\n\n<p>Se voc\u00ea tiver funcion\u00e1rios, certifique-se de causar um impacto social positivo de dentro para fora. Tratar bem os funcion\u00e1rios cria trabalhadores leais e felizes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Neste mundo moderno, h\u00e1 muitas oportunidades para que as pessoas levem seus neg\u00f3cios para outro lugar se acharem que uma empresa s\u00f3 visa ao lucro. Ser socialmente consciente gera satisfa\u00e7\u00e3o e confian\u00e7a no cliente, permite grandes dedu\u00e7\u00f5es fiscais e contribui para um mundo melhor.\u00a0<br><br><\/p>\n\n\n\n<p>Lembre-se destas maneiras de causar um impacto social positivo:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comprometa-se a doar uma porcentagem de seus lucros para uma institui\u00e7\u00e3o de caridade.<\/li><li>Use sua presen\u00e7a na m\u00eddia social para incentivar mudan\u00e7as positivas.\u00a0<\/li><li>Encontre maneiras de usar sua empresa para fazer o bem.<\/li><li>Conhe\u00e7a os benef\u00edcios e os malef\u00edcios de sua empresa e encontre maneiras de corrigir qualquer dano.<\/li><li>Participar de eventos de arrecada\u00e7\u00e3o de fundos.<\/li><li>Incentive seus funcion\u00e1rios a fazer o bem e trate-os bem, se for o caso.<\/li><\/ul>\n\n\n\n<p><em>O que sua empresa on-line tem feito para criar um impacto social positivo? Voc\u00ea obteve sucesso com algum desses m\u00e9todos? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios!<\/em><\/p>\n\n\n\n<p>Se voc\u00ea gostou desta postagem, siga-nos em<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode nos encontrar em<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> e <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94],"tags":[322,629],"class_list":{"0":"post-20624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-online-business","10":"tag-social-impact","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:16:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make a Positive Social Impact with Your Online Business\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"How to Make a Positive Social Impact with Your Online Business","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br><\/p>","content":[{"type":"text","data":"\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br><\/p>","content":[{"type":"text","data":"Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact.<\/p>","content":[{"type":"text","data":"Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate a percentage of your profits to a charitable organization.&nbsp;<\/h2>","content":"Doe uma porcentagem de seus lucros para uma organiza\u00e7\u00e3o beneficente.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p> Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br><\/p>","content":[{"type":"text","data":" Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves.<\/p>","content":[{"type":"text","data":"When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use your social platform to speak out for a cause you believe in.<\/h2>","content":"Use sua plataforma social para falar sobre uma causa em que voc\u00ea acredita.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br><\/p>","content":[{"type":"text","data":"Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. <\/p>","content":[{"type":"text","data":"If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0<\/p>","content":[{"type":"text","data":"Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate services or physical goods directly.<\/h2>","content":"Doe servi\u00e7os ou bens f\u00edsicos diretamente.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. <\/p>","content":[{"type":"text","data":"Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br><\/p>","content":[{"type":"text","data":"You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good.<\/p>","content":[{"type":"text","data":"Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\"> <\/h4>","content":"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Be socially conscious about what your content endorses and where your goods come from.<\/h2>","content":"Seja socialmente consciente sobre o que seu conte\u00fado endossa e de onde v\u00eam seus produtos.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others.<\/p>","content":[{"type":"text","data":"Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. <\/p>","content":[{"type":"text","data":"Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. <\/p>","content":[{"type":"text","data":"For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light.<\/p>","content":[{"type":"text","data":"While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Host a fundraising event.&nbsp;<\/h2>","content":"Organize um evento de arrecada\u00e7\u00e3o de fundos.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. <\/p>","content":[{"type":"text","data":"You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization.<\/p>","content":[{"type":"text","data":"While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give perks to employees who do social good.&nbsp;<\/h2>","content":"Ofere\u00e7a vantagens aos funcion\u00e1rios que fazem o bem social.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. <\/p>","content":[{"type":"text","data":"One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br><\/p>","content":[{"type":"text","data":"State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients.<\/p>","content":[{"type":"text","data":"One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Consider your internal social impact.<\/h2>","content":"Considere seu impacto social interno.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br><\/p>","content":[{"type":"text","data":"Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers.<\/p>","content":[{"type":"text","data":"If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br><\/p>","content":[{"type":"text","data":"In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember these ways to make a positive social impact:<br><\/p>","content":[{"type":"text","data":"Remember these ways to make a positive social impact:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Commit to donating a percentage of your profits to a charity.<\/li><li>Use your social-media presence to encourage positive change.&nbsp;<\/li><li>Find ways to use your business to do good.<\/li><li>Know the good and harm that comes from your business and find ways to rectify any harm.<\/li><li>Participate in fundraising events.<\/li><li>Encourage your employees to do good, and treat your employees well, if you have them.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Comprometa-se a doar uma porcentagem de seus lucros para uma institui\u00e7\u00e3o de caridade.<\/li><li>Use sua presen\u00e7a na m\u00eddia social para incentivar mudan\u00e7as positivas.&nbsp;<\/li><li>Encontre maneiras de usar sua empresa para fazer o bem.<\/li><li>Conhe\u00e7a os benef\u00edcios e os malef\u00edcios de sua empresa e encontre maneiras de corrigir qualquer dano.<\/li><li>Participar de eventos de arrecada\u00e7\u00e3o de fundos.<\/li><li>Incentive seus funcion\u00e1rios a fazer o bem e trate-os bem, se for o caso.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em><\/p>","content":[{"type":"text","data":"<em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20624"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20673"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}