{"id":20752,"date":"2020-01-27T15:34:48","date_gmt":"2020-01-27T22:34:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=20752"},"modified":"2023-08-03T10:50:35","modified_gmt":"2023-08-03T14:50:35","slug":"how-to-design-your-blog-page-for-ultimate-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","title":{"rendered":"Como projetar sua p\u00e1gina de blog para obter o m\u00e1ximo de convers\u00f5es"},"content":{"rendered":"<p>Adicionar um blog ao seu site de associa\u00e7\u00e3o n\u00e3o apenas ajuda a atrair mais visitantes, mas tamb\u00e9m pode aumentar as inscri\u00e7\u00f5es de novos membros.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d4620615294\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4620615294\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#How_to_Create_a_High_Converting_Blog_Page\" >Como criar uma p\u00e1gina de blog de alta convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Ensure_Your_Website_Has_a_Trustworthy_Design\" >Certifique-se de que seu site tenha um design confi\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Create_A_Separate_Landing_Page\" >Criar uma p\u00e1gina de destino separada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Dont_Be_Afraid_To_Ask_Or_Tell\" >N\u00e3o tenha medo de perguntar ou contar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Give_Your_Visitors_A_Few_Different_Options\" >Ofere\u00e7a aos seus visitantes algumas op\u00e7\u00f5es diferentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Cada vez que voc\u00ea publica uma nova postagem de blog em seu site, seu p\u00fablico-alvo tem outra maneira de encontrar seu site de associa\u00e7\u00e3o no Google. <\/p>\n\n\n\n<p>No entanto, se voc\u00ea n\u00e3o tiver otimizado a p\u00e1gina do seu blog para obter mais convers\u00f5es, todo esse tr\u00e1fego extra poder\u00e1 ser desperdi\u00e7ado.<\/p>\n\n\n\n<p>Portanto, para ajud\u00e1-lo a aproveitar ao m\u00e1ximo os visitantes que chegam ao seu site, explicaremos nesta postagem do blog como projetar a p\u00e1gina do seu blog para obter as melhores convers\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Converting_Blog_Page\"><\/span>Como criar uma p\u00e1gina de blog de alta convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea tem se ocupado com <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-successful-content-marketing-strategy\/\">marketing de conte\u00fado<\/a> e publicando artigos \u00fateis em seu blog voltados para o seu p\u00fablico-alvo, mas n\u00e3o est\u00e1 vendo o aumento de inscri\u00e7\u00f5es de novos membros que esperava? <\/p>\n\n\n\n<p>\u00c9 prov\u00e1vel que a p\u00e1gina do seu blog possa se beneficiar de alguma otimiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Veja a seguir algumas dicas para otimizar a p\u00e1gina do seu blog para aumentar as convers\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_Has_a_Trustworthy_Design\"><\/span>Certifique-se de que seu site tenha um design confi\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em primeiro lugar, \u00e9 fundamental que seu blog - e o site de associa\u00e7\u00e3o em geral - tenha um design profissional e confi\u00e1vel.<\/p>\n\n\n\n<p>Felizmente, isso n\u00e3o precisa significar algo chato ou corporativo. E, dependendo do conte\u00fado do seu site de associa\u00e7\u00e3o, voc\u00ea pode se divertir com o design.<\/p>\n\n\n\n<p>Por exemplo, se o foco do seu site for ensinar os membros a se destacarem em seu esporte radical favorito, um <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">design arrojado e estilizado<\/a> pode ser apropriado. <\/p>\n\n\n\n<p>Mas se o seu site de associa\u00e7\u00e3o oferece conselhos de carreira para aspirantes a advogados, talvez seja necess\u00e1rio suavizar um pouco as coisas.<\/p>\n\n\n\n<p>De qualquer forma, seu site de associa\u00e7\u00e3o e seu blog devem ter um design de alta qualidade que lhes d\u00ea uma apar\u00eancia confi\u00e1vel. Voc\u00ea quer ter certeza de que seu site parece ser um local seguro para a entrega de detalhes de pagamento em troca de acesso ao seu conte\u00fado.<\/p>\n\n\n\n<p>J\u00e1 publicamos anteriormente <a href=\"https:\/\/memberpress.com\/pt\/make-your-membership-website-look-more-professional\/\">um guia sobre como fazer com que seu site de associa\u00e7\u00e3o tenha uma apar\u00eancia mais profissional<\/a>Mas alguns pontos adicionais a serem considerados incluem <a href=\"https:\/\/memberpress.com\/pt\/how-to-select-a-theme-for-your-membership-site\/\">Escolhendo um tema de alta qualidade<\/a>publicar depoimentos de usu\u00e1rios e investir em um design de logotipo profissional.<\/p>\n\n\n\n<p>Quando seu site come\u00e7ar a parecer mais confi\u00e1vel, voc\u00ea perceber\u00e1 que mais visitantes estar\u00e3o dispostos a se inscrever e se tornar membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Separate_Landing_Page\"><\/span>Criar uma p\u00e1gina de destino separada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Criar uma p\u00e1gina de destino\" class=\"wp-image-20756\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Uma p\u00e1gina de blog \u00e9 excelente para atrair novos visitantes, aumentando a visibilidade do seu site nos mecanismos de pesquisa e, ao mesmo tempo, oferecendo ao p\u00fablico existente conte\u00fado para compartilhar nas m\u00eddias sociais. <\/p>\n\n\n\n<p>No entanto, talvez n\u00e3o seja a ferramenta de convers\u00e3o mais eficaz para seu neg\u00f3cio de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Afinal, o objetivo principal de uma p\u00e1gina de blog \u00e9 exibir seu conte\u00fado em um formato f\u00e1cil de ler, e n\u00e3o vender assinaturas.<\/p>\n\n\n\n<p>Portanto, com isso em mente, a cria\u00e7\u00e3o de uma p\u00e1gina de destino separada em seu site para a qual voc\u00ea direciona os leitores do blog pode ajud\u00e1-lo a atingir taxas de convers\u00e3o mais altas.<\/p>\n\n\n\n<p>Normalmente, as p\u00e1ginas de destino s\u00e3o pe\u00e7as de conte\u00fado criadas com o \u00fanico objetivo de gerar leads ou vendas. Portanto, nesse caso, a p\u00e1gina de destino se concentraria em explicar por que os visitantes devem se inscrever e participar do seu programa de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Para aumentar as convers\u00f5es, essas p\u00e1ginas geralmente n\u00e3o t\u00eam recursos que distraem ou s\u00e3o desnecess\u00e1rios, como links para outros conte\u00fados em seu site. E a \u00fanica a\u00e7\u00e3o que pode ser tomada \u00e9 a de se inscrever ou clicar no bot\u00e3o Voltar.<\/p>\n\n\n\n<p>Alguns temas do WordPress v\u00eam com modelos de landing page, portanto, talvez voc\u00ea j\u00e1 tenha uma maneira r\u00e1pida de adicionar uma ao seu site.<\/p>\n\n\n\n<p>Outra op\u00e7\u00e3o \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">Instala\u00e7\u00e3o de um plug-in do construtor de p\u00e1ginas<\/a>como o Beaver Builder, em seu site de associa\u00e7\u00e3o para que voc\u00ea possa criar sua pr\u00f3pria p\u00e1gina de destino.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DICA PRINCIPAL: Aproveite ao m\u00e1ximo os criadores de p\u00e1ginas com o MemberPress<\/h4>\n\n\n\n<p>De fato, com o <a href=\"https:\/\/memberpress.com\/pt\/addons\/beaver-builder\/\" title=\"\">Complemento do Beaver Builder MemberPress<\/a>Se voc\u00ea quiser adicionar regras do MemberPress a linhas, colunas e m\u00f3dulos, poder\u00e1 personalizar a experi\u00eancia do usu\u00e1rio para membros e n\u00e3o membros. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"749\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Op\u00e7\u00f5es do Beaver Builder MemberPress\" class=\"wp-image-56624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-156x110.png 156w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p>Por exemplo, voc\u00ea pode criar uma p\u00e1gina de destino que exiba conte\u00fado ou ofertas diferentes para os visitantes com base no n\u00edvel de associa\u00e7\u00e3o deles. <\/p>\n\n\n\n<p>Se um visitante for um membro gratuito, ele poder\u00e1 ver uma oferta exclusiva de upgrade para uma associa\u00e7\u00e3o premium. <\/p>\n\n\n\n<p>Se o visitante n\u00e3o for membro, ele poder\u00e1 ver depoimentos, visualiza\u00e7\u00f5es de conte\u00fado exclusivo ou outros incentivos para se associar. <\/p>\n\n\n\n<p>Utilizar o complemento MemberPress do Beaver Builder dessa forma n\u00e3o s\u00f3 cria uma p\u00e1gina de destino altamente direcionada. Ele tamb\u00e9m garante uma experi\u00eancia de usu\u00e1rio coesa e atraente que pode aumentar significativamente suas taxas de convers\u00e3o. <\/p>\n\n\n\n<p>O MemberPress se integra de forma semelhante a outros construtores de p\u00e1ginas populares, <a href=\"https:\/\/memberpress.com\/pt\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> e <a href=\"https:\/\/memberpress.com\/pt\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>\n\n\n\n<p>Ao adaptar o conte\u00fado e as ofertas \u00e0s necessidades e aos interesses individuais dos visitantes, voc\u00ea est\u00e1 criando um caminho mais persuasivo e eficaz para a convers\u00e3o, transformando visitantes curiosos em membros comprometidos.<\/p>\n\n\n\n<p>Como alternativa, se voc\u00ea preferir uma p\u00e1gina de destino simples, h\u00e1 <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">gratuito<\/a> e <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00eamio<\/a> ferramentas dispon\u00edveis que podem ajud\u00e1-lo a lan\u00e7ar p\u00e1ginas com apar\u00eancia profissional com relativa facilidade.<\/p>\n\n\n\n<p>Qualquer que seja o m\u00e9todo escolhido para adicionar uma p\u00e1gina de destino ao seu site, a cria\u00e7\u00e3o de uma p\u00e1gina para a qual os visitantes possam ser direcionados a partir do blog deve aumentar as convers\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_To_Ask_Or_Tell\"><\/span>N\u00e3o tenha medo de perguntar ou contar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora alguns dos visitantes da p\u00e1gina do seu blog possam se inscrever e se tornar membros sem qualquer est\u00edmulo, a maioria deles precisar\u00e1 de um leve empurr\u00e3o na dire\u00e7\u00e3o certa. Alguns talvez at\u00e9 precisem ser orientados sobre o que fazer depois de chegar ao seu blog e ler um artigo.<\/p>\n\n\n\n<p>Como resultado, voc\u00ea precisa usar chamadas para a\u00e7\u00e3o em seu blog e em todo o site. Dependendo de suas prefer\u00eancias e do que funciona melhor com seu p\u00fablico, as chamadas para a\u00e7\u00e3o podem vir na forma de links de texto sutis ou banners e bot\u00f5es imperd\u00edveis.<\/p>\n\n\n\n<p>O tema escolhido para o WordPress pode fornecer ferramentas para inserir bot\u00f5es e outros elementos de call-to-action em seu conte\u00fado, mas, se isso n\u00e3o acontecer, um plug-in como o <a aria-label=\"Ultimate Blocks (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blocos definitivos<\/a> pode ajudar.<\/p>\n\n\n\n<p>Exiba bot\u00f5es atraentes nas publica\u00e7\u00f5es do seu blog e no final dos artigos que levem os leitores a uma p\u00e1gina de destino ou a um formul\u00e1rio de registro do seu site de associa\u00e7\u00e3o. Isso garantir\u00e1 que os visitantes possam executar facilmente uma a\u00e7\u00e3o que esteja de acordo com suas metas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Visitors_A_Few_Different_Options\"><\/span>Ofere\u00e7a aos seus visitantes algumas op\u00e7\u00f5es diferentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora o objetivo da sua p\u00e1gina de blog possa ser gerar mais inscri\u00e7\u00f5es para o seu site de associa\u00e7\u00e3o, nem todos os seus visitantes estar\u00e3o prontos para se inscrever agora. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Alguns sugerem<\/a> que o cliente m\u00e9dio visitar\u00e1 um site v\u00e1rias vezes antes de fazer uma compra.<\/p>\n\n\n\n<p>Para evitar a perda definitiva desses clientes em potencial, vale a pena implementar algo que lhe permita manter contato com eles at\u00e9 que estejam prontos para se inscrever.<\/p>\n\n\n\n<p>Uma maneira de fazer isso \u00e9 oferecer aos visitantes a chance de participar do seu boletim informativo por e-mail, em vez de se registrar como membro ali mesmo. <\/p>\n\n\n\n<p>Voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-lead-magnets-and-optins\/\">usar \u00edm\u00e3s de chumbo<\/a> para incentivar os visitantes a participar do boletim informativo e, em seguida, come\u00e7ar a estabelecer um relacionamento com eles enviando conte\u00fado \u00fatil regularmente por e-mail. Os <a href=\"https:\/\/memberpress.com\/pt\/best-email-software-for-your-membership-site\/\">melhores ferramentas de marketing por e-mail<\/a> facilitam muito a configura\u00e7\u00e3o e a automa\u00e7\u00e3o de um <a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\">campanha<\/a>.<\/p>\n\n\n\n<p>Portanto, embora possa ser \u00f3timo converter todos os seus visitantes em membros, dar a eles a op\u00e7\u00e3o de realizar outra a\u00e7\u00e3o permite que voc\u00ea jogue a longo prazo e alimente seus leads com mais efici\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que agora voc\u00ea tenha algumas ideias para ajud\u00e1-lo a criar uma p\u00e1gina de blog de alta convers\u00e3o para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Garantir que seu blog e site de associa\u00e7\u00e3o tenham um design profissional \u00e9 a primeira etapa fundamental para o crescimento de seus neg\u00f3cios.<\/p>\n\n\n\n<p>Ent\u00e3o, talvez voc\u00ea queira considerar a cria\u00e7\u00e3o de uma p\u00e1gina de destino com foco em convers\u00e3o para a qual possa direcionar os leitores do seu blog.<\/p>\n\n\n\n<p>Ser proativo e perguntar - ou at\u00e9 mesmo dizer - aos seus leitores qual a\u00e7\u00e3o tomar em seguida tamb\u00e9m pode ajudar a aumentar as convers\u00f5es.<\/p>\n\n\n\n<p>Lembre-se de que alguns dos seus visitantes, especialmente os de primeira viagem, n\u00e3o estar\u00e3o prontos para se registrar hoje. Mas eles podem estar prontos em algum momento no futuro. A cria\u00e7\u00e3o de uma lista de e-mails \u00e0 qual esses membros em potencial podem se associar oferece uma maneira de manter contato com eles at\u00e9 que estejam prontos para se inscrever.<\/p>\n\n\n\n<p><em>Como voc\u00ea projetar\u00e1 a p\u00e1gina do seu blog para obter as melhores convers\u00f5es? Informe-nos nos coment\u00e1rios abaixo. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups. Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. However, if you haven\u2019t optimized your blog page for [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":20754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[318,202],"class_list":{"0":"post-20752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-conversion-rates","9":"tag-optimization","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Find out how to increase conversions from your blog page in our guide to optimizing your membership website.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"how to design your blog page for ultimate conversions,conversion rates,optimization\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Design Your Blog Page for Ultimate Conversions\" \/>\n\t\t<meta property=\"og:description\" content=\"Find out how to increase conversions from your blog page in our guide to optimizing your membership website.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-01-27T22:34:48+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-08-03T14:50:35+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Design Your Blog Page for Ultimate Conversions\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Find out how to increase conversions from your blog page in our guide to optimizing your membership website.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#blogposting\",\"name\":\"How to Design Your Blog Page for Ultimate Conversions\",\"headline\":\"How to Design Your Blog Page for Ultimate Conversions\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Design-Blog-Page-FT.jpg\",\"width\":1100,\"height\":733,\"caption\":\"Design High Converting Blog Page FT\"},\"datePublished\":\"2020-01-27T15:34:48-05:00\",\"dateModified\":\"2023-08-03T10:50:35-04:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#webpage\"},\"articleSection\":\"Advice, conversion rates, optimization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#listItem\",\"name\":\"How to Design Your Blog Page for Ultimate Conversions\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#listItem\",\"position\":3,\"name\":\"How to Design Your Blog Page for Ultimate Conversions\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1775143381\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/\",\"name\":\"How to Design Your Blog Page for Ultimate Conversions\",\"description\":\"Find out how to increase conversions from your blog page in our guide to optimizing your membership website.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Design-Blog-Page-FT.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#mainImage\",\"width\":1100,\"height\":733,\"caption\":\"Design High Converting Blog Page FT\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-design-your-blog-page-for-ultimate-conversions\\\/#mainImage\"},\"datePublished\":\"2020-01-27T15:34:48-05:00\",\"dateModified\":\"2023-08-03T10:50:35-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Design Your Blog Page for Ultimate Conversions<\/title>\n\n","aioseo_head_json":{"title":"Como projetar sua p\u00e1gina de blog para obter o m\u00e1ximo de convers\u00f5es","description":"Descubra como aumentar as convers\u00f5es da p\u00e1gina do seu blog em nosso guia para otimizar seu site de associa\u00e7\u00e3o.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","robots":"max-image-preview:large","keywords":"how to design your blog page for ultimate conversions,conversion rates,optimization","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#blogposting","name":"How to Design Your Blog Page for Ultimate Conversions","headline":"How to Design Your Blog Page for Ultimate Conversions","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg","width":1100,"height":733,"caption":"Design High Converting Blog Page FT"},"datePublished":"2020-01-27T15:34:48-05:00","dateModified":"2023-08-03T10:50:35-04:00","inLanguage":"pt-BR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#webpage"},"articleSection":"Advice, conversion rates, optimization"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#listItem","name":"How to Design Your Blog Page for Ultimate Conversions"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#listItem","position":3,"name":"How to Design Your Blog Page for Ultimate Conversions","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1775143381"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","name":"How to Design Your Blog Page for Ultimate Conversions","description":"Find out how to increase conversions from your blog page in our guide to optimizing your membership website.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#mainImage","width":1100,"height":733,"caption":"Design High Converting Blog Page FT"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#mainImage"},"datePublished":"2020-01-27T15:34:48-05:00","dateModified":"2023-08-03T10:50:35-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Design Your Blog Page for Ultimate Conversions","og:description":"Find out how to increase conversions from your blog page in our guide to optimizing your membership website.","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg","og:image:width":1100,"og:image:height":733,"article:published_time":"2020-01-27T22:34:48+00:00","article:modified_time":"2023-08-03T14:50:35+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Design Your Blog Page for Ultimate Conversions","twitter:description":"Find out how to increase conversions from your blog page in our guide to optimizing your membership website.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Design-Blog-Page-FT.jpg"},"aioseo_meta_data":{"post_id":"20752","title":null,"description":"Descubra como aumentar as convers\u00f5es da p\u00e1gina do seu blog em nosso guia para otimizar seu site de associa\u00e7\u00e3o.","keywords":[{"label":"How to Design Your Blog Page for Ultimate Conversions","value":"How to Design Your Blog Page for Ultimate Conversions"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:19:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Design Your Blog Page for Ultimate Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"How to Design Your Blog Page for Ultimate Conversions","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","content_native":[{"type":"core\/paragraph","render":"<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups.<\/p>","content":[{"type":"text","data":"Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. <\/p>","content":[{"type":"text","data":"Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste.<\/p>","content":[{"type":"text","data":"However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions.<\/p>","content":[{"type":"text","data":"So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Create a High Converting Blog Page<\/h2>","content":"Como criar uma p\u00e1gina de blog de alta convers\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? <\/p>","content":[{"type":"text","data":"Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chances are your blog page could benefit from some optimization.<\/p>","content":[{"type":"text","data":"Chances are your blog page could benefit from some optimization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Following are a few tips for optimizing your blog page for higher conversions.<\/p>","content":[{"type":"text","data":"Following are a few tips for optimizing your blog page for higher conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Ensure Your Website Has a Trustworthy Design<\/h2>","content":"Certifique-se de que seu site tenha um design confi\u00e1vel","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design.<\/p>","content":[{"type":"text","data":"First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design.<\/p>","content":[{"type":"text","data":"Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. <\/p>","content":[{"type":"text","data":"For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit.<\/p>","content":[{"type":"text","data":"But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content.<\/p>","content":[{"type":"text","data":"Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design.<\/p>","content":[{"type":"text","data":"We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members.<\/p>","content":[{"type":"text","data":"Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create A Separate Landing Page<\/h2>","content":"Criar uma p\u00e1gina de destino separada","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Create a Landing Page\" class=\"wp-image-20756\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png","data":{"alt":"Create a Landing Page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png"},"style":{"width":1024,"height":683,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. <\/p>","content":[{"type":"text","data":"A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, it might not be the most effective conversion tool for your membership business.<\/p>","content":[{"type":"text","data":"However, it might not be the most effective conversion tool for your membership business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships.<\/p>","content":[{"type":"text","data":"After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates.<\/p>","content":[{"type":"text","data":"So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program.<\/p>","content":[{"type":"text","data":"Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button.<\/p>","content":[{"type":"text","data":"To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site.<\/p>","content":[{"type":"text","data":"Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page.<\/p>","content":[{"type":"text","data":"Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">TOP TIP: Make the Most of Page Builders With MemberPress<\/h4>","content":"DICA PRINCIPAL: Aproveite ao m\u00e1ximo os criadores de p\u00e1ginas com o MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. <\/p>","content":[{"type":"text","data":"In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Beaver Builder MemberPress options\" class=\"wp-image-56624\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","data":{"alt":"Beaver Builder MemberPress options","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","linkDestination":"none"},"style":{"width":749,"height":526,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>For example, you could create a landing page that displays different content or offers to visitors based on their membership level. <\/p>","content":[{"type":"text","data":"For example, you could create a landing page that displays different content or offers to visitors based on their membership level. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. <\/p>","content":[{"type":"text","data":"If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. <\/p>","content":[{"type":"text","data":"If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. <\/p>","content":[{"type":"text","data":"Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>","content":[{"type":"text","data":"MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members.<\/p>","content":[{"type":"text","data":"By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease.<\/p>","content":[{"type":"text","data":"Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions.<\/p>","content":[{"type":"text","data":"Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Don\u2019t Be Afraid To Ask Or Tell<\/h2>","content":"N\u00e3o tenha medo de perguntar ou contar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article.<\/p>","content":[{"type":"text","data":"While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons.<\/p>","content":[{"type":"text","data":"As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help.<\/p>","content":[{"type":"text","data":"Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals.<\/p>","content":[{"type":"text","data":"Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give Your Visitors A Few Different Options<\/h2>","content":"Ofere\u00e7a aos seus visitantes algumas op\u00e7\u00f5es diferentes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase.<\/p>","content":[{"type":"text","data":"While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. <\/p>","content":[{"type":"text","data":"One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively.<\/p>","content":[{"type":"text","data":"So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site.<\/p>","content":[{"type":"text","data":"Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ensuring your blog and membership site has a professional design is a key first step in growing your business.<\/p>","content":[{"type":"text","data":"Ensuring your blog and membership site has a professional design is a key first step in growing your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to.<\/p>","content":[{"type":"text","data":"Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too.<\/p>","content":[{"type":"text","data":"Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20752"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20754"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}