{"id":20752,"date":"2020-01-27T15:34:48","date_gmt":"2020-01-27T22:34:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=20752"},"modified":"2023-08-03T10:50:35","modified_gmt":"2023-08-03T14:50:35","slug":"how-to-design-your-blog-page-for-ultimate-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","title":{"rendered":"Como projetar sua p\u00e1gina de blog para obter o m\u00e1ximo de convers\u00f5es"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Adicionar um blog ao seu site de associa\u00e7\u00e3o n\u00e3o apenas ajuda a atrair mais visitantes, mas tamb\u00e9m pode aumentar as inscri\u00e7\u00f5es de novos membros.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad30626e3d28\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad30626e3d28\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#How_to_Create_a_High_Converting_Blog_Page\" >Como criar uma p\u00e1gina de blog de alta convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Ensure_Your_Website_Has_a_Trustworthy_Design\" >Certifique-se de que seu site tenha um design confi\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Create_A_Separate_Landing_Page\" >Criar uma p\u00e1gina de destino separada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Dont_Be_Afraid_To_Ask_Or_Tell\" >N\u00e3o tenha medo de perguntar ou contar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Give_Your_Visitors_A_Few_Different_Options\" >Ofere\u00e7a aos seus visitantes algumas op\u00e7\u00f5es diferentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez que voc\u00ea publica uma nova postagem de blog em seu site, seu p\u00fablico-alvo tem outra maneira de encontrar seu site de associa\u00e7\u00e3o no Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, se voc\u00ea n\u00e3o tiver otimizado a p\u00e1gina do seu blog para obter mais convers\u00f5es, todo esse tr\u00e1fego extra poder\u00e1 ser desperdi\u00e7ado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, para ajudar voc\u00ea a aproveitar ao m\u00e1ximo os visitantes que acessam seu site, explicaremos nesta postagem do blog como criar sua p\u00e1gina de blog para obter o m\u00e1ximo de convers\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Converting_Blog_Page\"><\/span>Como criar uma p\u00e1gina de blog de alta convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem se ocupado com <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-successful-content-marketing-strategy\/\">marketing de conte\u00fado<\/a> e publicar artigos \u00fateis no seu blog voltados para o seu p\u00fablico-alvo, mas n\u00e3o est\u00e1 vendo o aumento no n\u00famero de novas inscri\u00e7\u00f5es de membros que esperava? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 prov\u00e1vel que a p\u00e1gina do seu blog possa se beneficiar de alguma otimiza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir algumas dicas para otimizar a p\u00e1gina do seu blog para aumentar as convers\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_Has_a_Trustworthy_Design\"><\/span>Certifique-se de que seu site tenha um design confi\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, \u00e9 fundamental que seu blog - e o site de associa\u00e7\u00e3o em geral - tenha um design profissional e confi\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, isso n\u00e3o precisa significar algo chato ou corporativo. E, dependendo do conte\u00fado do seu site de associa\u00e7\u00e3o, voc\u00ea pode se divertir com o design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se o foco do seu site for ensinar os membros a se destacarem em seu esporte radical favorito, um <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">design arrojado e estilizado<\/a> pode ser apropriado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas se o seu site de associa\u00e7\u00e3o oferece conselhos de carreira para aspirantes a advogados, talvez seja necess\u00e1rio suavizar um pouco as coisas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De qualquer forma, seu site de associa\u00e7\u00e3o e seu blog devem ter um design de alta qualidade que lhes d\u00ea uma apar\u00eancia confi\u00e1vel. Voc\u00ea quer ter certeza de que seu site parece ser um local seguro para a entrega de detalhes de pagamento em troca de acesso ao seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 publicamos anteriormente <a href=\"https:\/\/memberpress.com\/pt\/make-your-membership-website-look-more-professional\/\">um guia sobre como fazer com que seu site de associa\u00e7\u00e3o tenha uma apar\u00eancia mais profissional<\/a>Mas alguns pontos adicionais a serem considerados incluem <a href=\"https:\/\/memberpress.com\/pt\/how-to-select-a-theme-for-your-membership-site\/\">Escolhendo um tema de alta qualidade<\/a>publicar depoimentos de usu\u00e1rios e investir em um design de logotipo profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando seu site come\u00e7ar a parecer mais confi\u00e1vel, voc\u00ea perceber\u00e1 que mais visitantes estar\u00e3o dispostos a se inscrever e se tornar membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Separate_Landing_Page\"><\/span>Criar uma p\u00e1gina de destino separada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Criar uma p\u00e1gina de destino\" class=\"wp-image-20756\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma p\u00e1gina de blog \u00e9 excelente para atrair novos visitantes, aumentando a visibilidade do seu site nos mecanismos de pesquisa e, ao mesmo tempo, oferecendo ao p\u00fablico existente conte\u00fado para compartilhar nas m\u00eddias sociais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, talvez n\u00e3o seja a ferramenta de convers\u00e3o mais eficaz para seu neg\u00f3cio de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afinal, o objetivo principal de uma p\u00e1gina de blog \u00e9 exibir seu conte\u00fado em um formato f\u00e1cil de ler, e n\u00e3o vender assinaturas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, com isso em mente, a cria\u00e7\u00e3o de uma p\u00e1gina de destino separada em seu site para a qual voc\u00ea direciona os leitores do blog pode ajud\u00e1-lo a atingir taxas de convers\u00e3o mais altas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, as p\u00e1ginas de destino s\u00e3o pe\u00e7as de conte\u00fado criadas com o \u00fanico objetivo de gerar leads ou vendas. Portanto, nesse caso, a p\u00e1gina de destino se concentraria em explicar por que os visitantes devem se inscrever e participar do seu programa de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar as convers\u00f5es, essas p\u00e1ginas geralmente n\u00e3o t\u00eam recursos que distraem ou s\u00e3o desnecess\u00e1rios, como links para outros conte\u00fados em seu site. E a \u00fanica a\u00e7\u00e3o que pode ser tomada \u00e9 a de se inscrever ou clicar no bot\u00e3o Voltar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns temas do WordPress v\u00eam com modelos de landing page, portanto, talvez voc\u00ea j\u00e1 tenha uma maneira r\u00e1pida de adicionar uma ao seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra op\u00e7\u00e3o \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">Instala\u00e7\u00e3o de um plug-in do construtor de p\u00e1ginas<\/a>como o Beaver Builder, em seu site de associa\u00e7\u00e3o para que voc\u00ea possa criar sua pr\u00f3pria p\u00e1gina de destino.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DICA PRINCIPAL: Aproveite ao m\u00e1ximo os criadores de p\u00e1ginas com o MemberPress<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">De fato, com o <a href=\"https:\/\/memberpress.com\/pt\/addons\/beaver-builder\/\" title=\"\">Complemento do Beaver Builder MemberPress<\/a>Se voc\u00ea quiser adicionar regras do MemberPress a linhas, colunas e m\u00f3dulos, poder\u00e1 personalizar a experi\u00eancia do usu\u00e1rio para membros e n\u00e3o membros. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"749\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Op\u00e7\u00f5es do Beaver Builder MemberPress\" class=\"wp-image-56624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-156x110.png 156w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode criar uma p\u00e1gina de destino que exiba conte\u00fado ou ofertas diferentes para os visitantes com base no n\u00edvel de associa\u00e7\u00e3o deles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se um visitante for um membro gratuito, ele poder\u00e1 ver uma oferta exclusiva de upgrade para uma associa\u00e7\u00e3o premium. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o visitante n\u00e3o for membro, ele poder\u00e1 ver depoimentos, visualiza\u00e7\u00f5es de conte\u00fado exclusivo ou outros incentivos para se associar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar o complemento MemberPress do Beaver Builder dessa forma n\u00e3o s\u00f3 cria uma p\u00e1gina de destino altamente direcionada. Ele tamb\u00e9m garante uma experi\u00eancia de usu\u00e1rio coesa e atraente que pode aumentar significativamente suas taxas de convers\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress se integra de forma semelhante a outros construtores de p\u00e1ginas populares, <a href=\"https:\/\/memberpress.com\/pt\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> e <a href=\"https:\/\/memberpress.com\/pt\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao adaptar o conte\u00fado e as ofertas \u00e0s necessidades e aos interesses de cada visitante, voc\u00ea est\u00e1 criando um caminho mais persuasivo e eficaz para a convers\u00e3o, transformando visitantes curiosos em membros comprometidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, se voc\u00ea preferir uma p\u00e1gina de destino simples, h\u00e1 <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">gratuito<\/a> e <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00eamio<\/a> ferramentas dispon\u00edveis que podem ajud\u00e1-lo a lan\u00e7ar p\u00e1ginas com apar\u00eancia profissional com relativa facilidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualquer que seja o m\u00e9todo escolhido para adicionar uma p\u00e1gina de destino ao seu site, a cria\u00e7\u00e3o de uma p\u00e1gina para a qual os visitantes possam ser direcionados a partir do blog deve aumentar as convers\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_To_Ask_Or_Tell\"><\/span>N\u00e3o tenha medo de perguntar ou contar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora alguns dos visitantes da p\u00e1gina do seu blog possam se inscrever e se tornar membros sem qualquer est\u00edmulo, a maioria deles precisar\u00e1 de um leve empurr\u00e3o na dire\u00e7\u00e3o certa. Alguns talvez at\u00e9 precisem ser orientados sobre o que fazer depois de chegar ao seu blog e ler um artigo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, voc\u00ea precisa usar chamadas para a\u00e7\u00e3o em seu blog e em todo o site. Dependendo de suas prefer\u00eancias e do que funciona melhor com seu p\u00fablico, as chamadas para a\u00e7\u00e3o podem vir na forma de links de texto sutis ou banners e bot\u00f5es imperd\u00edveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O tema escolhido para o WordPress pode fornecer ferramentas para inserir bot\u00f5es e outros elementos de call-to-action em seu conte\u00fado, mas, se isso n\u00e3o acontecer, um plug-in como o <a aria-label=\"Ultimate Blocks (abre em uma nova guia)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blocos definitivos<\/a> pode ajudar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exiba bot\u00f5es atraentes nas publica\u00e7\u00f5es do seu blog e no final dos artigos que levem os leitores a uma p\u00e1gina de destino ou a um formul\u00e1rio de registro do seu site de associa\u00e7\u00e3o. Isso garantir\u00e1 que os visitantes possam executar facilmente uma a\u00e7\u00e3o que esteja de acordo com suas metas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Visitors_A_Few_Different_Options\"><\/span>Ofere\u00e7a aos seus visitantes algumas op\u00e7\u00f5es diferentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o objetivo da sua p\u00e1gina de blog possa ser gerar mais inscri\u00e7\u00f5es para o seu site de associa\u00e7\u00e3o, nem todos os seus visitantes estar\u00e3o prontos para se inscrever agora. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Alguns sugerem<\/a> que o cliente m\u00e9dio visitar\u00e1 um site v\u00e1rias vezes antes de fazer uma compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para evitar perder esses clientes em potencial de vez, vale muito a pena implementar algo que permita que voc\u00ea mantenha contato com eles at\u00e9 que estejam prontos para se inscrever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de fazer isso \u00e9 oferecer aos visitantes a chance de participar do seu boletim informativo por e-mail, em vez de se registrar como membro ali mesmo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-lead-magnets-and-optins\/\">usar \u00edm\u00e3s de chumbo<\/a> para incentivar os visitantes a participar do boletim informativo e, em seguida, come\u00e7ar a estabelecer um relacionamento com eles enviando conte\u00fado \u00fatil regularmente por e-mail. 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