{"id":20766,"date":"2020-02-18T16:26:18","date_gmt":"2020-02-18T23:26:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=20766"},"modified":"2020-07-24T14:33:20","modified_gmt":"2020-07-24T20:33:20","slug":"should-your-membership-business-run-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/","title":{"rendered":"Seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Realizar promo\u00e7\u00f5es e vendas para sua empresa \u00e9 uma das formas mais populares e eficazes de promover sua empresa e aumentar as vendas. No entanto, pode haver momentos em que a realiza\u00e7\u00e3o de uma venda pode prejudicar sua empresa.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0869a58212\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0869a58212\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Types_of_Promotions\" >Tipos de promo\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Running_Sales_in_Your_Membership_Business_The_Good\" >Executando vendas em seu neg\u00f3cio de associa\u00e7\u00e3o O bom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Running_a_Membership_Sale_The_Bad\" >Realiza\u00e7\u00e3o de uma venda de associa\u00e7\u00e3o: o lado ruim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Key_Tips_For_Running_Membership_Site_Sales\" >Dicas importantes para realizar vendas de sites de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#How_Often_Should_Your_Membership_Business_Run_Sales\" >Com que frequ\u00eancia seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 preciso manter um volume saud\u00e1vel de vendas na sua empresa sem comprometer o valor do seu site de assinaturas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos discutir os pr\u00f3s e os contras de oferecer descontos, como eles ajudam sua empresa e com que frequ\u00eancia voc\u00ea deve oferecer descontos para suas assinaturas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Promotions\"><\/span><strong>Tipos de promo\u00e7\u00f5es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de realizar promo\u00e7\u00f5es em seu neg\u00f3cio baseado em assinaturas, h\u00e1 v\u00e1rias maneiras de fazer isso:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Descontos de frete gr\u00e1tis<\/strong>. Dispense as taxas de envio para todos os produtos da sua loja online ou quando o valor total do carrinho atingir um determinado valor.<\/li><li><strong>Descontos em pacotes<\/strong>. Ofere\u00e7a v\u00e1rios produtos e\/ou servi\u00e7os em um pacote por um pre\u00e7o com desconto.<\/li><li><strong>Compre um e ganhe outro gr\u00e1tis<\/strong>. Ofere\u00e7a conte\u00fado ou produtos gratuitos aos clientes mediante a compra de outro item ou associa\u00e7\u00e3o em seu site de associa\u00e7\u00e3o.<\/li><li><strong>Desconto na pr\u00f3xima compra<\/strong>. Ofere\u00e7a um desconto na pr\u00f3xima renova\u00e7\u00e3o da assinatura ou na pr\u00f3xima compra de um produto do cliente, ap\u00f3s ele ter feito uma compra \u00fanica na sua empresa.<\/li><li><strong>Descontos por fidelidade<\/strong>. Se um cliente for membro ou tiver comprado produtos de voc\u00ea por um determinado per\u00edodo de tempo ou um n\u00famero espec\u00edfico de vezes, ofere\u00e7a um desconto ou um brinde.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_Sales_in_Your_Membership_Business_The_Good\"><\/span><strong>Realizando vendas em seu neg\u00f3cio de associa\u00e7\u00e3o: O bom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oferecer descontos para seu neg\u00f3cio de assinaturas pode trazer muitos benef\u00edcios.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Isso aumenta o potencial de mais vendas e receita.<\/strong>&nbsp;Fazer uma oferta para o seu programa de associa\u00e7\u00e3o pode atrair mais pessoas a se associarem, o que pode significar mais clientes para voc\u00ea a longo prazo!<\/li><li><strong>\u00c9 uma maneira confi\u00e1vel de divulgar sua empresa para mais pessoas.&nbsp;<\/strong>Todo mundo adora uma boa promo\u00e7\u00e3o, e as pessoas est\u00e3o sempre em busca de descontos. Se voc\u00ea conseguir criar uma promo\u00e7\u00e3o incr\u00edvel que atraia seus clientes atuais e potenciais, \u00e9 mais prov\u00e1vel que eles compartilhem e contem aos amigos sobre ela. \u00c9 um presente que n\u00e3o para de render!<\/li><li><strong>\u00c9 uma maneira f\u00e1cil de se livrar do estoque excedente.<\/strong>&nbsp;Voc\u00ea tem produtos sobrando na sua loja online dos quais simplesmente n\u00e3o consegue se livrar? Est\u00e1 pronto para retirar os produtos antigos antes de apresentar novidades ao seu p\u00fablico? Fazer uma promo\u00e7\u00e3o pode ajudar voc\u00ea a se livrar rapidamente de alguns desses itens excedentes, para que possa recome\u00e7ar do zero e apresentar novidades!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_a_Membership_Sale_The_Bad\"><\/span><strong>Realizando uma venda de associa\u00e7\u00e3o: O ruim<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar das coisas boas que uma venda pode lhe proporcionar, pode haver algumas desvantagens.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Isso pode fazer com que voc\u00ea perca dinheiro.<\/strong>&nbsp;Durante uma promo\u00e7\u00e3o, pode parecer que voc\u00ea est\u00e1 ganhando muito dinheiro, mas \u00e9 preciso lembrar que n\u00e3o est\u00e1 vendendo sua assinatura, seu curso online, seus produtos ou o que quer que voc\u00ea decida colocar em promo\u00e7\u00e3o pelo pre\u00e7o integral. Isso significa que voc\u00ea pode estar perdendo lucros e ganhando menos dinheiro do que normalmente ganharia.<\/li><li><strong>Isso pode fazer com que as pessoas menosprezem sua associa\u00e7\u00e3o.<\/strong>&nbsp;Embora as vendas sejam uma excelente ferramenta promocional, a realiza\u00e7\u00e3o de muitas delas pode fazer com que seus clientes desvalorizem suas associa\u00e7\u00f5es com pre\u00e7os regulares, e voc\u00ea poder\u00e1 ter dificuldades para obter convers\u00f5es genu\u00ednas e duradouras.<\/li><li><strong>Voc\u00ea pode parecer desesperado.<\/strong>&nbsp;As vendas podem ser uma \u00f3tima maneira de recompensar seus clientes atuais e atrair novos clientes, mas o excesso de vendas pode fazer com que sua empresa pare\u00e7a desesperada e n\u00e3o confi\u00e1vel.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_For_Running_Membership_Site_Sales\"><\/span><strong>Dicas importantes para realizar vendas de sites de associa\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Planeje sua venda<\/strong>. Nunca, MAS NUNCA, lance uma promo\u00e7\u00e3o de suas assinaturas sem um plano. Certifique-se de definir o cronograma da promo\u00e7\u00e3o, o plano de marketing, o estoque, a p\u00e1gina de destino e muito mais. Esteja preparado!<\/li><li><strong>Garanta que seus clientes o recebam<\/strong>. Tome cuidado para que sua mensagem seja clara durante a promo\u00e7\u00e3o. Seus clientes n\u00e3o gostam de ficar confusos nem de serem enganados; portanto, certifique-se de que eles entendam perfeitamente o que est\u00e1 em promo\u00e7\u00e3o, por quanto tempo a promo\u00e7\u00e3o vai durar e o que precisam fazer para aproveitar a oferta.<\/li><li><strong>Conhe\u00e7a seus clientes<\/strong>. Antes de lan\u00e7ar uma promo\u00e7\u00e3o, \u00e9 preciso conhecer bem seu p\u00fablico e saber o que ele deseja. N\u00e3o h\u00e1 nada pior do que fazer uma promo\u00e7\u00e3o de um item ou produto que ningu\u00e9m quer, para come\u00e7ar. E n\u00e3o \u00e9 s\u00f3 isso: certifique-se de que seus clientes consigam encontrar suas ofertas. Descubra onde seus clientes costumam frequentar e do que gostam.<\/li><li><strong>Coleta de dados<\/strong>. Por \u00faltimo, mas n\u00e3o menos importante, certifique-se de que poder\u00e1 coletar dados sobre suas vendas. Isso ajudar\u00e1 voc\u00ea a avaliar o desempenho da sua promo\u00e7\u00e3o e se ela foi ou n\u00e3o ben\u00e9fica para o seu neg\u00f3cio.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_Your_Membership_Business_Run_Sales\"><\/span><strong>Com que frequ\u00eancia seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao lan\u00e7ar seu site de assinaturas, n\u00e3o recomendamos que voc\u00ea realize uma enxurrada de promo\u00e7\u00f5es logo de cara. No in\u00edcio, talvez seja melhor se limitar \u00e0s promo\u00e7\u00f5es tradicionais \u2014 Black Friday, anivers\u00e1rios da empresa ou promo\u00e7\u00f5es rel\u00e2mpago. De uma a tr\u00eas por ano \u00e9 o ideal para um neg\u00f3cio novo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que sua empresa cresce, voc\u00ea pode se dar ao luxo de realizar vendas com muito mais frequ\u00eancia. Algumas empresas t\u00eam condi\u00e7\u00f5es de realizar vendas a cada poucas semanas sem perder receita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A chave para o sucesso \u00e9 adotar uma abordagem estrat\u00e9gica e construir sua marca de forma que seus clientes confiem e respeitem o que voc\u00ea tem a oferecer. Cada empresa \u00e9 diferente, portanto, certifique-se de fazer o que for certo para a sua empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Considera\u00e7\u00f5es finais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Realizar vendas e descontos em seu site de associa\u00e7\u00e3o \u00e9 uma boa ideia para sua empresa devido ao aumento do tr\u00e1fego, \u00e0 maior visibilidade da marca e ao maior interesse de clientes em potencial em seu produto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, \u00e9 preciso haver um equil\u00edbrio. O excesso de vendas pode diminuir o valor de sua empresa e custar-lhe dinheiro no longo prazo. Portanto, certifique-se de prestar aten\u00e7\u00e3o \u00e0 sua empresa e ao seu crescimento para ajud\u00e1-lo a determinar se uma venda \u00e9 adequada para voc\u00ea em um determinado momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea j\u00e1 realizou alguma venda em sua empresa de filia\u00e7\u00e3o? Como foi o resultado?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Se voc\u00ea gostou desta postagem, siga-nos em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;e&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business. You must have a healthy amount of sales in your business without killing your membership site&#8217;s value. In this [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":21028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121,442],"tags":[637,462,70],"class_list":["post-20766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-pricing","category-promotions","tag-discounts","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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