{"id":20766,"date":"2020-02-18T16:26:18","date_gmt":"2020-02-18T23:26:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=20766"},"modified":"2020-07-24T14:33:20","modified_gmt":"2020-07-24T20:33:20","slug":"should-your-membership-business-run-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/","title":{"rendered":"Seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?"},"content":{"rendered":"<p>Realizar promo\u00e7\u00f5es e vendas para sua empresa \u00e9 uma das formas mais populares e eficazes de promover sua empresa e aumentar as vendas. No entanto, pode haver momentos em que a realiza\u00e7\u00e3o de uma venda pode prejudicar sua empresa.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d053825ae52\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d053825ae52\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Types_of_Promotions\" >Tipos de promo\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Running_Sales_in_Your_Membership_Business_The_Good\" >Executando vendas em seu neg\u00f3cio de associa\u00e7\u00e3o O bom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Running_a_Membership_Sale_The_Bad\" >Realiza\u00e7\u00e3o de uma venda de associa\u00e7\u00e3o: o lado ruim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Key_Tips_For_Running_Membership_Site_Sales\" >Dicas importantes para realizar vendas de sites de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#How_Often_Should_Your_Membership_Business_Run_Sales\" >Com que frequ\u00eancia seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Voc\u00ea precisa ter uma quantidade saud\u00e1vel de vendas em sua empresa sem reduzir o valor do seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos os aspectos positivos e negativos da oferta de descontos, como eles ajudam sua empresa e com que frequ\u00eancia voc\u00ea deve oferecer descontos para suas associa\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Promotions\"><\/span><strong>Tipos de promo\u00e7\u00f5es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando se trata de realizar promo\u00e7\u00f5es em seu neg\u00f3cio baseado em assinaturas, h\u00e1 v\u00e1rias maneiras de fazer isso:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Descontos de frete gr\u00e1tis<\/strong>. Isen\u00e7\u00e3o de taxas de remessa para todos os produtos em seu <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Link de Afiliado da Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">loja on-line<\/a> ou quando um carrinho totaliza um determinado pre\u00e7o.<\/li><li><strong>Descontos em pacotes<\/strong>. Ofere\u00e7a v\u00e1rios produtos e\/ou servi\u00e7os em um pacote por um pre\u00e7o com desconto.<\/li><li><strong>Compre um e ganhe outro gr\u00e1tis<\/strong>. Ofere\u00e7a conte\u00fado ou produtos gratuitos aos clientes mediante a compra de outro item ou associa\u00e7\u00e3o em seu site de associa\u00e7\u00e3o.<\/li><li><strong>Desconto na pr\u00f3xima compra<\/strong>. Ofere\u00e7a um desconto na pr\u00f3xima renova\u00e7\u00e3o da associa\u00e7\u00e3o ou na compra de um item do cliente ap\u00f3s ele ter feito uma compra \u00fanica em sua empresa.<\/li><li><strong>Descontos por fidelidade<\/strong>. Se um cliente for membro ou tiver comprado produtos de voc\u00ea por um determinado per\u00edodo de tempo ou um n\u00famero espec\u00edfico de vezes, ofere\u00e7a um desconto ou um brinde.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_Sales_in_Your_Membership_Business_The_Good\"><\/span><strong>Realizando vendas em seu neg\u00f3cio de associa\u00e7\u00e3o: O bom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oferecer descontos para seu neg\u00f3cio de assinaturas pode trazer muitos benef\u00edcios.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Isso aumenta o potencial de mais vendas e receita.<\/strong>\u00a0Fazer uma oferta para o seu programa de associa\u00e7\u00e3o pode atrair mais pessoas a se associarem, o que pode significar mais clientes para voc\u00ea a longo prazo!<\/li><li><strong>\u00c9 uma maneira confi\u00e1vel de promover sua empresa para mais pessoas.\u00a0<\/strong>Todo mundo adora uma boa promo\u00e7\u00e3o, e as pessoas procuram ativamente por descontos. Se voc\u00ea puder criar uma grande promo\u00e7\u00e3o que atraia seus clientes atuais e potenciais, eles estar\u00e3o mais propensos a compartilhar e contar aos amigos sobre ela. \u00c9 o presente que continua sendo dado!<\/li><li><strong>\u00c9 uma maneira f\u00e1cil de se livrar do estoque extra.<\/strong>\u00a0Voc\u00ea tem mercadorias adicionais em sua loja on-line das quais n\u00e3o consegue se livrar? Est\u00e1 pronto para remover produtos antigos antes de apresentar algo novo ao seu p\u00fablico? A cria\u00e7\u00e3o de uma venda pode ajud\u00e1-lo a eliminar rapidamente alguns desses itens extras para que voc\u00ea possa come\u00e7ar do zero e apresentar novos materiais!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_a_Membership_Sale_The_Bad\"><\/span><strong>Realizando uma venda de associa\u00e7\u00e3o: O ruim<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Apesar das coisas boas que uma venda pode lhe proporcionar, pode haver algumas desvantagens.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Isso pode fazer com que voc\u00ea perca dinheiro.<\/strong>\u00a0Ao realizar uma venda, pode parecer que voc\u00ea est\u00e1 ganhando muito dinheiro, mas \u00e9 preciso lembrar que voc\u00ea n\u00e3o est\u00e1 vendendo sua associa\u00e7\u00e3o, curso on-line, mercadoria ou o que quer que seja que voc\u00ea decida descontar pelo pre\u00e7o total. Isso significa que voc\u00ea pode estar perdendo lucros e ganhando menos dinheiro do que normalmente ganharia.<\/li><li><strong>Isso pode fazer com que as pessoas menosprezem sua associa\u00e7\u00e3o.<\/strong>\u00a0Embora as vendas sejam uma excelente ferramenta promocional, a realiza\u00e7\u00e3o de muitas delas pode fazer com que seus clientes desvalorizem suas associa\u00e7\u00f5es com pre\u00e7os regulares, e voc\u00ea poder\u00e1 ter dificuldades para obter convers\u00f5es genu\u00ednas e duradouras.<\/li><li><strong>Voc\u00ea pode parecer desesperado.<\/strong>\u00a0As vendas podem ser uma \u00f3tima maneira de recompensar seus clientes atuais e atrair novos clientes, mas o excesso de vendas pode fazer com que sua empresa pare\u00e7a desesperada e n\u00e3o confi\u00e1vel.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_For_Running_Membership_Site_Sales\"><\/span><strong>Dicas importantes para realizar vendas de sites de associa\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Planeje sua venda<\/strong>. Nunca, NUNCA, entre em uma venda de suas associa\u00e7\u00f5es sem um plano. Certifique-se de mapear o cronograma da venda, a programa\u00e7\u00e3o de marketing, o invent\u00e1rio, a p\u00e1gina de destino e muito mais. Esteja preparado!<\/li><li><strong>Garanta que seus clientes o recebam<\/strong>. Tenha cuidado para que sua mensagem seja clara durante a promo\u00e7\u00e3o. Seus clientes n\u00e3o gostam de ser confundidos ou enganados, portanto, certifique-se de que eles possam entender completamente o que est\u00e1 \u00e0 venda, por quanto tempo estar\u00e1 \u00e0 venda e o que devem fazer para aproveitar a promo\u00e7\u00e3o.<\/li><li><strong>Conhe\u00e7a seus clientes<\/strong>. Antes de fazer uma venda, voc\u00ea precisa ter certeza de que conhece seu p\u00fablico e o que ele deseja. N\u00e3o h\u00e1 nada pior do que fazer uma venda de um item ou produto que ningu\u00e9m quer. E n\u00e3o \u00e9 s\u00f3 isso, certifique-se de que seus clientes possam encontrar suas ofertas. Saiba onde seus clientes se encontram e do que eles gostam.<\/li><li><strong>Coleta de dados<\/strong>. Por \u00faltimo, mas n\u00e3o menos importante, certifique-se de que poder\u00e1 coletar dados sobre sua venda. Isso o ajudar\u00e1 a ver o desempenho de sua promo\u00e7\u00e3o e se ela foi ben\u00e9fica ou n\u00e3o para sua empresa.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_Your_Membership_Business_Run_Sales\"><\/span><strong>Com que frequ\u00eancia seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao iniciar seu site de associa\u00e7\u00e3o, n\u00e3o recomendamos que voc\u00ea fa\u00e7a muitas vendas logo de cara. Quando estiver come\u00e7ando, talvez se limite \u00e0s vendas tradicionais: Black Friday, anivers\u00e1rios de empresas ou vendas rel\u00e2mpago. Uma a tr\u00eas por ano \u00e9 o ponto ideal para um novo neg\u00f3cio.<\/p>\n\n\n\n<p>\u00c0 medida que sua empresa cresce, voc\u00ea pode se dar ao luxo de realizar vendas com muito mais frequ\u00eancia. Algumas empresas t\u00eam condi\u00e7\u00f5es de realizar vendas a cada poucas semanas sem perder receita. <\/p>\n\n\n\n<p>A chave para o sucesso \u00e9 ser estrat\u00e9gico e construir sua marca a ponto de seus clientes confiarem e respeitarem o que voc\u00ea tem a oferecer. Cada neg\u00f3cio \u00e9 diferente, portanto, certifique-se de fazer o que \u00e9 certo para sua empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Considera\u00e7\u00f5es finais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Realizar vendas e descontos em seu site de associa\u00e7\u00e3o \u00e9 uma boa ideia para sua empresa devido ao aumento do tr\u00e1fego, \u00e0 maior visibilidade da marca e ao maior interesse de clientes em potencial em seu produto. <\/p>\n\n\n\n<p>Entretanto, \u00e9 preciso haver um equil\u00edbrio. O excesso de vendas pode diminuir o valor de sua empresa e custar-lhe dinheiro no longo prazo. Portanto, certifique-se de prestar aten\u00e7\u00e3o \u00e0 sua empresa e ao seu crescimento para ajud\u00e1-lo a determinar se uma venda \u00e9 adequada para voc\u00ea em um determinado momento.<\/p>\n\n\n\n<p><em>Voc\u00ea j\u00e1 realizou alguma venda em sua empresa de filia\u00e7\u00e3o? Como foi o resultado?<\/em><\/p>\n\n\n\n<p> Se voc\u00ea gostou desta postagem, siga-nos em\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0e\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business. You must have a healthy amount of sales in your business without killing your membership site\u2019s value. In this [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":21028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121,442],"tags":[637,462,70],"class_list":{"0":"post-20766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-pricing","9":"category-promotions","10":"tag-discounts","11":"tag-membership-business","12":"tag-membership-site","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sales are a huge part of your membership business&#039; marketing strategy, but should you offer them?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"membership business,membership site,discounts\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Should Your Membership Business Run Sales?\" \/>\n\t\t<meta property=\"og:description\" content=\"Sales are a huge part of your membership business&#039; marketing strategy, but should you offer them?\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-02-18T23:26:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-07-24T20:33:20+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Should Your Membership Business Run Sales?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Sales are a huge part of your membership business&#039; marketing strategy, but should you offer them?\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#blogposting\",\"name\":\"Should Your Membership Business Run Sales?\",\"headline\":\"Should Your Membership Business Run Sales?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Membership-Sale@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2020-02-18T16:26:18-05:00\",\"dateModified\":\"2020-07-24T14:33:20-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#webpage\"},\"articleSection\":\"Advice, Pricing, Promotions, discounts, membership business, Membership Site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"name\":\"Pricing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"position\":3,\"name\":\"Pricing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#listItem\",\"name\":\"Should Your Membership Business Run Sales?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#listItem\",\"position\":4,\"name\":\"Should Your Membership Business Run Sales?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"name\":\"Pricing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/\",\"name\":\"Jessica Starks\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1775145117\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/\",\"name\":\"Should Your Membership Business Run Sales?\",\"description\":\"Sales are a huge part of your membership business' marketing strategy, but should you offer them?\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jessica\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Membership-Sale@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/should-your-membership-business-run-sales\\\/#mainImage\"},\"datePublished\":\"2020-02-18T16:26:18-05:00\",\"dateModified\":\"2020-07-24T14:33:20-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Should Your Membership Business Run Sales?<\/title>\n\n","aioseo_head_json":{"title":"Seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?","description":"As vendas s\u00e3o uma grande parte da estrat\u00e9gia de marketing de sua empresa de filia\u00e7\u00e3o, mas ser\u00e1 que voc\u00ea deve oferec\u00ea-las?","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/","robots":"max-image-preview:large","keywords":"membership business,membership site,discounts","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#blogposting","name":"Should Your Membership Business Run Sales?","headline":"Should Your Membership Business Run Sales?","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","width":1480,"height":987},"datePublished":"2020-02-18T16:26:18-05:00","dateModified":"2020-07-24T14:33:20-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#webpage"},"articleSection":"Advice, Pricing, Promotions, discounts, membership business, Membership Site"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/pricing\/#listItem","name":"Pricing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/pricing\/#listItem","position":3,"name":"Pricing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/pricing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#listItem","name":"Should Your Membership Business Run Sales?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#listItem","position":4,"name":"Should Your Membership Business Run Sales?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/pricing\/#listItem","name":"Pricing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/","name":"Jessica Starks","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1775145117"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/","name":"Should Your Membership Business Run Sales?","description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jessica\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/#mainImage"},"datePublished":"2020-02-18T16:26:18-05:00","dateModified":"2020-07-24T14:33:20-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"Should Your Membership Business Run Sales?","og:description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","og:url":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2020-02-18T23:26:18+00:00","article:modified_time":"2020-07-24T20:33:20+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Should Your Membership Business Run Sales?","twitter:description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png"},"aioseo_meta_data":{"post_id":"20766","title":"Seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?","description":"As vendas s\u00e3o uma grande parte da estrat\u00e9gia de marketing de sua empresa de filia\u00e7\u00e3o, mas ser\u00e1 que voc\u00ea deve oferec\u00ea-las?","keywords":[{"label":"membership business","value":"membership business"},{"label":"membership site","value":"membership site"},{"label":"discounts","value":"discounts"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:21:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/pricing\/\" title=\"Pricing\">Pricing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Business Run Sales?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"Pricing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/pricing\/"},{"label":"Should Your Membership Business Run Sales?","link":"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-business-run-sales\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business.<\/p>","content":[{"type":"text","data":"Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must have a healthy amount of sales in your business without killing your membership site's value.<\/p>","content":[{"type":"text","data":"You must have a healthy amount of sales in your business without killing your membership site's value."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships.<\/p>","content":[{"type":"text","data":"In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Types of Promotions<\/strong><\/h2>","content":"Tipos de promo\u00e7\u00f5es","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:<\/p>","content":[{"type":"text","data":"When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Free Shipping Discounts<\/strong>. Waive shipping fees for all products in your online store or when a cart totals up to a certain price.<\/li><li><strong>Bundle Discounts<\/strong>. Offer several products and\/or services in a bundle for a discounted rate.<\/li><li><strong>Buy One, Get One Free<\/strong>. Offer free content or products to customers upon the purchase of another item or membership on your membership website.<\/li><li><strong>Next-Purchase Discount<\/strong>. Offer a discount on a customer's next membership renewal or item purchase after they've made a one-time purchased from your business.<\/li><li><strong>Loyalty Discounts<\/strong>. If a customer has been a member or purchased products from you for a certain amount of time or a specified number of times, offer a discount or freebie.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Descontos de frete gr\u00e1tis<\/strong>. Dispense as taxas de envio para todos os produtos da sua loja online ou quando o valor total do carrinho atingir um determinado valor.<\/li><li><strong>Descontos em pacotes<\/strong>. Ofere\u00e7a v\u00e1rios produtos e\/ou servi\u00e7os em um pacote por um pre\u00e7o com desconto.<\/li><li><strong>Compre um e ganhe outro gr\u00e1tis<\/strong>. Ofere\u00e7a conte\u00fado ou produtos gratuitos aos clientes mediante a compra de outro item ou associa\u00e7\u00e3o em seu site de associa\u00e7\u00e3o.<\/li><li><strong>Desconto na pr\u00f3xima compra<\/strong>. Ofere\u00e7a um desconto na pr\u00f3xima renova\u00e7\u00e3o da associa\u00e7\u00e3o ou na compra de um item do cliente ap\u00f3s ele ter feito uma compra \u00fanica em sua empresa.<\/li><li><strong>Descontos por fidelidade<\/strong>. Se um cliente for membro ou tiver comprado produtos de voc\u00ea por um determinado per\u00edodo de tempo ou um n\u00famero espec\u00edfico de vezes, ofere\u00e7a um desconto ou um brinde.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running Sales in Your Membership Business: The Good<\/strong><\/h2>","content":"Realizando vendas em seu neg\u00f3cio de associa\u00e7\u00e3o: O bom","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Offering discounts for your subscription business can have many benefits.<\/p>","content":[{"type":"text","data":"Offering discounts for your subscription business can have many benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It increases the potential for more sales and revenue.<\/strong>&nbsp;Running a deal for your membership program can entice more people to join, which can equal more customers for you in the long run!<\/li><li><strong>It's a reliable way to promote your business to more people.&nbsp;<\/strong>Everyone loves a good sale, and people are actively looking for discounts. If you can create a great sale that will attract your current and potential customers, they'll be more likely to share and tell their friends about it. It's the gift that keeps giving!<\/li><li><strong>It's an easy way to get rid of extra inventory.<\/strong>&nbsp;Do you have additional merchandise sitting in your online store that you just can't seem to get rid of? Ready to remove old products before you introduce something new to your audience? Creating a sale can help you quickly get some of those extra items out of the way so you can start fresh and introduce new material!<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Isso aumenta o potencial de mais vendas e receita.<\/strong>&nbsp;Fazer uma oferta para o seu programa de associa\u00e7\u00e3o pode atrair mais pessoas a se associarem, o que pode significar mais clientes para voc\u00ea a longo prazo!<\/li><li><strong>\u00c9 uma maneira confi\u00e1vel de promover sua empresa para mais pessoas.&nbsp;<\/strong>Todo mundo adora uma boa promo\u00e7\u00e3o, e as pessoas procuram ativamente por descontos. Se voc\u00ea puder criar uma grande promo\u00e7\u00e3o que atraia seus clientes atuais e potenciais, eles estar\u00e3o mais propensos a compartilhar e contar aos amigos sobre ela. \u00c9 o presente que continua sendo dado!<\/li><li><strong>\u00c9 uma maneira f\u00e1cil de se livrar do estoque extra.<\/strong>&nbsp;Voc\u00ea tem mercadorias adicionais em sua loja on-line das quais n\u00e3o consegue se livrar? Est\u00e1 pronto para remover produtos antigos antes de apresentar algo novo ao seu p\u00fablico? A cria\u00e7\u00e3o de uma venda pode ajud\u00e1-lo a eliminar rapidamente alguns desses itens extras para que voc\u00ea possa come\u00e7ar do zero e apresentar novos materiais!<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running a Membership Sale: The Bad<\/strong> <\/h2>","content":"Realizando uma venda de associa\u00e7\u00e3o: O ruim","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Despite the good things a sale can bring you, there can be a few downsides.<\/p>","content":[{"type":"text","data":"Despite the good things a sale can bring you, there can be a few downsides."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It can make you lose money.<\/strong>&nbsp;While running a sale it may feel like you're raking in tons of money, but you have to remember that you aren't selling your membership, online course, merchandise, or whatever you choose to discount at full price. This means you could be losing profits and making less money than you would typically make.<\/li><li><strong>It can make people undervalue your membership.<\/strong>&nbsp;While sales are a great promotional tool, holding too many of them could cause your customers to undervalue your regular-priced memberships, and you may find yourself struggling to have genuine, lasting conversions.<\/li><li><strong>You could come off as desperate.<\/strong>&nbsp;Sales can be a great way to reward your current customers and attract new customers, but too many sales can make your business seem desperate and untrustworthy.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Isso pode fazer com que voc\u00ea perca dinheiro.<\/strong>&nbsp;Ao realizar uma venda, pode parecer que voc\u00ea est\u00e1 ganhando muito dinheiro, mas \u00e9 preciso lembrar que voc\u00ea n\u00e3o est\u00e1 vendendo sua associa\u00e7\u00e3o, curso on-line, mercadoria ou o que quer que seja que voc\u00ea decida descontar pelo pre\u00e7o total. Isso significa que voc\u00ea pode estar perdendo lucros e ganhando menos dinheiro do que normalmente ganharia.<\/li><li><strong>Isso pode fazer com que as pessoas menosprezem sua associa\u00e7\u00e3o.<\/strong>&nbsp;Embora as vendas sejam uma excelente ferramenta promocional, a realiza\u00e7\u00e3o de muitas delas pode fazer com que seus clientes desvalorizem suas associa\u00e7\u00f5es com pre\u00e7os regulares, e voc\u00ea poder\u00e1 ter dificuldades para obter convers\u00f5es genu\u00ednas e duradouras.<\/li><li><strong>Voc\u00ea pode parecer desesperado.<\/strong>&nbsp;As vendas podem ser uma \u00f3tima maneira de recompensar seus clientes atuais e atrair novos clientes, mas o excesso de vendas pode fazer com que sua empresa pare\u00e7a desesperada e n\u00e3o confi\u00e1vel.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Key Tips For Running Membership Site Sales<\/strong><\/h2>","content":"Dicas importantes para realizar vendas de sites de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Plan Out Your Sale<\/strong>. Never EVER jump into a sale on your memberships without a plan. Make sure you map out your sale's timeline, marketing schedule, inventory, landing page, and more. Be prepared!<\/li><li><strong>Ensure Your Customers Get It<\/strong>. Be careful that your messaging is clear during your promotion. Your customers don't like to be confused or toyed with, so make sure they can completely understand what's on sale, how long it will be on sale, and what they have to do to take advantage of the sale.<\/li><li><strong>Know Your Customers<\/strong>. Before you run a sale, you need to make sure you know your audience and what they want. There's nothing worse than running a sale on an item or product that no one wants in the first place. And not only that, make sure that your customers can find your deals. Learn where your customers hang out and what they like.<\/li><li><strong>Collect Data<\/strong>. Last but not least, make sure you'll be able to collect data on your sale. This will help you see how well your promotion did and whether or not it was beneficial to your business.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Planeje sua venda<\/strong>. Nunca, NUNCA, entre em uma venda de suas associa\u00e7\u00f5es sem um plano. Certifique-se de mapear o cronograma da venda, a programa\u00e7\u00e3o de marketing, o invent\u00e1rio, a p\u00e1gina de destino e muito mais. Esteja preparado!<\/li><li><strong>Garanta que seus clientes o recebam<\/strong>. Tenha cuidado para que sua mensagem seja clara durante a promo\u00e7\u00e3o. Seus clientes n\u00e3o gostam de ser confundidos ou enganados, portanto, certifique-se de que eles possam entender completamente o que est\u00e1 \u00e0 venda, por quanto tempo estar\u00e1 \u00e0 venda e o que devem fazer para aproveitar a promo\u00e7\u00e3o.<\/li><li><strong>Conhe\u00e7a seus clientes<\/strong>. Antes de fazer uma venda, voc\u00ea precisa ter certeza de que conhece seu p\u00fablico e o que ele deseja. N\u00e3o h\u00e1 nada pior do que fazer uma venda de um item ou produto que ningu\u00e9m quer. E n\u00e3o \u00e9 s\u00f3 isso, certifique-se de que seus clientes possam encontrar suas ofertas. Saiba onde seus clientes se encontram e do que eles gostam.<\/li><li><strong>Coleta de dados<\/strong>. Por \u00faltimo, mas n\u00e3o menos importante, certifique-se de que poder\u00e1 coletar dados sobre sua venda. Isso o ajudar\u00e1 a ver o desempenho de sua promo\u00e7\u00e3o e se ela foi ben\u00e9fica ou n\u00e3o para sua empresa.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>How Often Should Your Membership Business Run Sales?<\/strong><\/h2>","content":"Com que frequ\u00eancia seu neg\u00f3cio de associa\u00e7\u00e3o deve realizar vendas?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business.<\/p>","content":[{"type":"text","data":"When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. <\/p>","content":[{"type":"text","data":"As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company.<\/p>","content":[{"type":"text","data":"The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. <\/p>","content":[{"type":"text","data":"Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time.<\/p>","content":[{"type":"text","data":"However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Have you ever run a sale in your membership business? How did it go?<\/em><\/p>","content":[{"type":"text","data":"<em>Have you ever run a sale in your membership business? How did it go?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","content":[{"type":"text","data":" If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20766"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/21028"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}