{"id":2083,"date":"2013-11-09T00:37:05","date_gmt":"2013-11-09T00:37:05","guid":{"rendered":"https:\/\/memberpress.com\/?p=2083"},"modified":"2022-08-15T11:53:53","modified_gmt":"2022-08-15T17:53:53","slug":"the-hidden-details-of-membership-upgrades-and-prorations","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/","title":{"rendered":"Upgrades e rateios autom\u00e1ticos da associa\u00e7\u00e3o tornam o MemberPress melhor"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_creator_Blair_Williams_gives_the_lowdown_on_the_wily_world_of_upgrades_and_prorations\"><\/span>O criador do MemberPress, Blair Williams, d\u00e1 informa\u00e7\u00f5es sobre o astuto mundo das atualiza\u00e7\u00f5es e prorroga\u00e7\u00f5es <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao adquirir um plugin de assinaturas para o WordPress, a maioria das pessoas n\u00e3o pensa nas atualiza\u00e7\u00f5es de assinatura. Afinal, \u00e9 preciso <em>obter <\/em>membros antes que voc\u00ea possa dar a eles a oportunidade de fazer upgrade.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfb40b9b67a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfb40b9b67a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#MemberPress_creator_Blair_Williams_gives_the_lowdown_on_the_wily_world_of_upgrades_and_prorations\" >O criador do MemberPress, Blair Williams, d\u00e1 informa\u00e7\u00f5es sobre o astuto mundo das atualiza\u00e7\u00f5es e prorroga\u00e7\u00f5es<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Groups\" >Grupos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Self-Service_Upgrades_and_Downgrades\" >Upgrades e downgrades de autoatendimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Unauthorized_Redirects\" >Redirecionamentos n\u00e3o autorizados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Prorations\" >Prorroga\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Mas o fato \u00e9 que, <strong>A forma como seu plug-in afetar\u00e1 a capacidade de atualiza\u00e7\u00e3o de seus futuros membros \u00e9 realmente importante<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infelizmente, um n\u00famero surpreendente de plugins n\u00e3o oferece nenhum suporte a atualiza\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos de voc\u00eas conhecem o <a href=\"https:\/\/memberpress.com\/pt\/what-is-the-best-membership-site-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Hist\u00f3rico do MemberPress\">Hist\u00f3rico do MemberPress<\/a> - que, originalmente, eu chefiava uma equipe de desenvolvedores que criava sites de associa\u00e7\u00e3o para clientes de v\u00e1rios setores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, naquela \u00e9poca, acabei sendo v\u00edtima do \u201cproblema das atualiza\u00e7\u00f5es\u201d no projeto de um cliente. A equipe n\u00e3o levou em conta as atualiza\u00e7\u00f5es no in\u00edcio, e isso se tornou um grande problema que tive que resolver com c\u00f3digo personalizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m faz parte da nossa hist\u00f3ria... criamos o MemberPress para resolver todos os principais problemas que est\u00e1vamos enfrentando ao criar sites de associa\u00e7\u00e3o de n\u00edvel empresarial para os clientes. Inclusive o problema de upgrade\/downgrade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isso, continue lendo para ver como o MemberPress<em>&nbsp;<\/em>ajuda seus membros a fazer upgrade e downgrade <em>facilmente e&nbsp;<\/em><em>automaticamente.<\/em> E como isso se traduz em uma menor rotatividade de membros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Groups\"><\/span><strong>Grupos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Usando <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grupos<\/a>Na se\u00e7\u00e3o \"Produtos de associa\u00e7\u00e3o\", voc\u00ea pode especificar um \"grupo\" de produtos de associa\u00e7\u00e3o, se esses produtos fazem parte de um \"Caminho de upgrade\" e em que ordem voc\u00ea deseja que eles sejam organizados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress Groups tamb\u00e9m permite que voc\u00ea gere uma p\u00e1gina de pre\u00e7os atraente para seus produtos de associa\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"BbkL\"><div class=\"responsive-video\"><iframe title=\"Como criar uma p\u00e1gina de pre\u00e7os com o MemberPress Groups (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>ASSISTA &gt;&gt; COMO CRIAR UMA P\u00c1GINA DE PRE\u00c7OS COM O MEMBERPRESS GROUPS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Self-Service_Upgrades_and_Downgrades\"><\/span><strong>Upgrades e downgrades de autoatendimento<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um membro quiser fazer um upgrade ou um downgrade do plano de assinatura que possui, basta fazer login em sua <a href=\"https:\/\/memberpress.com\/pt\/2013\/10\/membership-self-service-is-the-best-service\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"O autoatendimento para membros \u00e9 o melhor servi\u00e7o\">P\u00e1gina de conta de autoatendimento<\/a>e clique no link \"Upgrade\" ao lado de sua assinatura. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, o membro \u00e9 redirecionado para a p\u00e1gina de planos do grupo, que mostra o plano em que est\u00e1 inscrito e os planos para os quais pode fazer upgrade ou downgrade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unauthorized_Redirects\"><\/span>Redirecionamentos n\u00e3o autorizados <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por falar em redirecionamentos, nosso recurso de redirecionamento n\u00e3o autorizado pode ajudar ainda mais os upgrades de membros. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"mItqifuVa3hkXzPld6HRbog8MAvNE4TQW\"><div class=\"responsive-video\"><iframe title=\"Como redirecionar visitantes n\u00e3o autorizados no MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7gSoxC3aFRY?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de parar os membros quando eles se depararem com sua \"Mensagem padr\u00e3o n\u00e3o autorizada\", forne\u00e7a a eles uma chamada para a\u00e7\u00e3o que facilite a atualiza\u00e7\u00e3o da assinatura naquele momento! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prorations\"><\/span><strong>Prorroga\u00e7\u00f5es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 importante. Ainda n\u00e3o encontrei nenhum outro plugin de assinaturas para o WordPress que lide com o rateio com a mesma facilidade e simplicidade que o MemberPress. Na verdade, <em><strong>a maioria dos outros plug-ins nem sequer lida com rateios<\/strong>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, imagine que um membro j\u00e1 tenha pago por um m\u00eas de sua associa\u00e7\u00e3o e, na metade do m\u00eas, decida fazer um upgrade. <strong>O MemberPress calcula e cobra automaticamente o valor proporcional que o associado precisar\u00e1 pagar pelo resto do m\u00eas no novo n\u00edvel<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os descontos no MemberPress podem ser calculados para assinaturas com per\u00edodos diferentes (semanal para mensal, semanal para anual, mensal para vital\u00edcio). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles podem ser calculados entre <strong>diferentes m\u00e9todos de pagamento<\/strong>. Por exemplo, digamos que um membro tenha se inscrito primeiro via PayPal. Mas ele quer fazer o upgrade via Stripe. Isso n\u00e3o \u00e9 problema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As rotinas de rateio do \u2019MemberPress\u2019 s\u00e3o s\u00f3lidas, abrangentes e <strong><em>totalmente autom\u00e1tico<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitos motivos <strong>O MemberPress \u00e9 o plug-in mais popular do mundo para sites de paywalling, cria\u00e7\u00e3o de cursos, assinatura e associa\u00e7\u00e3o<\/strong>. Mas uma das mais importantes \u00e9 a maneira como o plug-in lida com as atualiza\u00e7\u00f5es automaticamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso porque, quanto menos obst\u00e1culos houver na jornada do comprador, maior ser\u00e1 a probabilidade de ele continuar com a compra. Juntos, os prora\u00e7\u00f5es autom\u00e1ticas e os upgrades constituem uma poderosa <a href=\"https:\/\/memberpress.com\/pt\/blog\/reducing-your-membership-sites-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"anti-churn\">anti-churn<\/a> ferramenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 decidido a monetizar seu site, d\u00ea uma olhada no MemberPress. Voc\u00ea n\u00e3o vai se decepcionar.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre upgrades e rateios no MemberPress? Pergunte nos coment\u00e1rios!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>MemberPress creator, Blair Williams, gives the lowdown on the wily world of upgrades and prorations When purchasing a WordPress membership plugin, most people aren&#8217;t thinking about member upgrades. After all, you&#8217;ve got to get members before you can give them the opportunity to upgrade. But the fact is, how your plugin will impact the ability [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[35],"tags":[26,68,67],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-features","tag-membership","tag-prorations","tag-upgrades","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"When buying a WordPress membership plugin, most people don&#039;t think how it will impact their members&#039; 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