{"id":20906,"date":"2020-02-03T10:56:36","date_gmt":"2020-02-03T17:56:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=20906"},"modified":"2020-07-28T12:27:23","modified_gmt":"2020-07-28T18:27:23","slug":"how-important-is-a-style-guide-to-your-blog","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-important-is-a-style-guide-to-your-blog\/","title":{"rendered":"Qual \u00e9 a import\u00e2ncia de um guia de estilo para seu blog?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Perguntar qual \u00e9 a import\u00e2ncia de um guia de estilo para seu blog \u00e9 como perguntar qual \u00e9 a import\u00e2ncia de beber \u00e1gua para manter seu corpo saud\u00e1vel. \u00c9 importante! \u00c9 claro que seu blog pode sobreviver sem um guia de estilo, assim como voc\u00ea pode sobreviver com refrigerante. Mas nem voc\u00ea nem seu blog ficar\u00e3o saud\u00e1veis por muito tempo.\u00a0<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acecbd247c59\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acecbd247c59\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_a_Style_Guide_Is\" >O que \u00e9 um guia de estilo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_makes_style_guides_so_important\" >O que torna os guias de estilo t\u00e3o importantes?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Um guia de estilo ajuda a manter a sua marca e d\u00e1 ao seu p\u00fablico uma imagem clara do que eles receber\u00e3o de voc\u00ea. \u00c9 claro que nem todo mundo tem um guia de estilo por escrito. Alguns, especialmente aqueles que administram um blog por conta pr\u00f3pria, podem j\u00e1 ter definido expectativas de estilo sem perceber. Mas escrev\u00ea-las pode ser \u00fatil. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, vamos falar sobre o que \u00e9 um guia de estilo.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Style_Guide_Is\"><\/span><strong>O que \u00e9 um guia de estilo<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um guia de estilo \u00e9 uma lista de regras sobre a apar\u00eancia e o som de seu blog. Ao criar seu guia, voc\u00ea deve considerar seu p\u00fablico e o que o atrai. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qual \u00e9 a faixa et\u00e1ria que voc\u00ea est\u00e1 almejando? Voc\u00ea quer atrair um especialista ou um curioso por hobby? Como seu p\u00fablico fala, pensa, age e vive? Fa\u00e7a sua pesquisa e, em seguida, aplique-a ao criar um guia de estilo. A seguir est\u00e3o alguns dos componentes b\u00e1sicos de um guia de estilo:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fonte:<\/strong> Voc\u00ea deve ser consistente com sua fonte. Isso simplifica as coisas para o leitor, pois as inconsist\u00eancias podem confundir as pessoas. Use a mesma fonte no mesmo tamanho para cada t\u00edtulo e para o texto do seu blog.\u00a0<\/li><li><strong>Esquemas de cores e outros recursos visuais:<\/strong> Todas as imagens de t\u00edtulo usadas em seu blog devem ter o mesmo tamanho. Certifique-se de que a sensa\u00e7\u00e3o dos elementos visuais corresponda ao tom da sua reda\u00e7\u00e3o. Se for casual, talvez voc\u00ea queira imagens mais divertidas e de apar\u00eancia livre. Se o tom for profissional, talvez seja melhor manter as imagens simples e impessoais. Voc\u00ea pode at\u00e9 mesmo ir t\u00e3o longe a ponto de garantir que seus recursos visuais sigam um determinado esquema de cores. Os influenciadores do Instagram fazem isso porque as pessoas veem seus perfis como um todo e isso ajuda o perfil a parecer organizado e coeso. Os artigos de blog geralmente aparecem na tela de maneira semelhante. Um exemplo de um blog com um esquema de cores bastante r\u00edgido \u00e9 <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog da Coca-Cola na Gr\u00e3-Bretanha<\/a>que usa muitos vermelhos, marrons e azuis. Lembre-se de que determinadas cores criam determinados estados de esp\u00edrito, portanto, isso \u00e9 algo a ser considerado se voc\u00ea decidir usar um esquema de cores.\u00a0<\/li><li><strong>Voz:<\/strong> Conhecer seu p\u00fablico determinar\u00e1 sua voz. Voc\u00ea \u00e9 sarc\u00e1stico, espirituoso, engra\u00e7ado ou direto? Seja consistente em todos os artigos porque ter um tom distinto permite que voc\u00ea estabele\u00e7a sua marca. Como parte de sua voz, voc\u00ea deve determinar se est\u00e1 falando em primeira ou terceira pessoa. Ou voc\u00ea usar\u00e1 a segunda pessoa e se dirigir\u00e1 diretamente ao leitor? Voc\u00ea usar\u00e1 um jarg\u00e3o espec\u00edfico ou manter\u00e1 a linguagem de seus artigos simples? Todos esses s\u00e3o aspectos a serem considerados com rela\u00e7\u00e3o \u00e0 voz.<\/li><li><strong>Classifica\u00e7\u00e3o:<\/strong> A Disney n\u00e3o faz filmes para menores. Todo mundo sabe disso. Da mesma forma, seu p\u00fablico deve saber o n\u00edvel de linguagem, insinua\u00e7\u00f5es etc. que deve esperar de seu blog.\u00a0<\/li><li><strong>Comprimento:<\/strong> Longo ou curto? \u00c9 importante levar isso em considera\u00e7\u00e3o ao criar um guia de estilo. Se o seu p\u00fablico tiver pouco tempo, estiver em tr\u00e2nsito ou buscando entretenimento em seu blog, talvez seja melhor mant\u00ea-lo curto. Mas se ele precisar de informa\u00e7\u00f5es abrangentes ou estiver mais interessado, talvez seja melhor escrever um texto longo. Os artigos t\u00edpicos de blog variam de 500 a 1.500 palavras. Mas ir al\u00e9m dessa faixa pode funcionar para um p\u00fablico espec\u00edfico.<\/li><li><strong>Tipo de conte\u00fado:<\/strong> Pense nos tipos de artigos de blog que voc\u00ea vai produzir: tutoriais, not\u00edcias, hist\u00f3rias pessoais, opini\u00f5es, poesia etc. Voc\u00ea n\u00e3o precisa escrever s\u00f3 tutoriais, s\u00f3 hist\u00f3rias pessoais ou s\u00f3 fic\u00e7\u00e3o, mas se nunca tiver escrito um tipo espec\u00edfico de artigo antes, isso pode parecer estranho para seus leitores.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_style_guides_so_important\"><\/span><strong>O que torna os guias de estilo t\u00e3o importantes?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Os guias de estilo ajudam voc\u00ea a se manter fiel \u00e0 sua marca.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 provavelmente o maior motivo para se ter um guia de estilo. Seu blog deve agradar ao seu p\u00fablico, pois se for inconsistente, n\u00e3o agradar\u00e1 a ningu\u00e9m. Um guia de estilo explica tudo e ajuda voc\u00ea a se manter no caminho certo para n\u00e3o \"mudar de personalidade\" acidentalmente e fazer com que seu p\u00fablico fique confuso sobre quem voc\u00ea \u00e9.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Os guias de estilo mant\u00eam as coisas simples.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">De fato, ter um guia de estilo economiza tempo. Ele evita que voc\u00ea tenha de tomar essas grandes decis\u00f5es repetidas vezes: voc\u00ea j\u00e1 sabe qual fonte usar, qual o tamanho do artigo e como deve ser a foto, portanto, n\u00e3o precisa decidir sempre. Ele simplifica as coisas para voc\u00ea.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Os guias de estilo s\u00e3o \u00fateis para outras pessoas que escrevem em seu blog.&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Os blogs geralmente t\u00eam v\u00e1rios redatores. Se voc\u00ea tiver um guia de estilo, isso permitir\u00e1 que os blogueiros conhe\u00e7am suas expectativas e as sigam. Com tantas vozes e estilos de escrita diferentes entre os blogueiros, ter regras definidas pode manter a consist\u00eancia. Mesmo com v\u00e1rios redatores, \u00e9 poss\u00edvel ter uma marca e atender \u00e0s expectativas do p\u00fablico quando se tem um guia de estilo.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja intencional ou n\u00e3o, voc\u00ea precisa ter um estilo claro e consistente no qual os membros do p\u00fablico possam confiar e com o qual se sintam confort\u00e1veis. Se voc\u00ea ainda n\u00e3o escreveu seu guia de estilo, tente faz\u00ea-lo agora! Em seguida, mantenha-se fiel a ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Um guia de estilo \u00e9 uma lista de regras para a apar\u00eancia e o som de seu blog.&nbsp;<\/li><li>H\u00e1 v\u00e1rios elementos a serem considerados ao criar um guia de estilo: fonte, cor, recursos visuais, voz, classifica\u00e7\u00e3o, dura\u00e7\u00e3o, tipo de conte\u00fado etc.<\/li><li>Manter-se fiel \u00e0 sua marca \u00e9 o maior motivo para criar um guia de estilo.<\/li><li>Os guias de estilo mant\u00eam as coisas simples e consistentes.<\/li><li>Os guias de estilo s\u00e3o especialmente \u00fateis para blogs com v\u00e1rios redatores.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Qual \u00e9 a apar\u00eancia de seu guia de estilo? Por que um guia de estilo \u00e9 importante para voc\u00ea? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou desta postagem, siga-nos em<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode nos encontrar em<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> e<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":20914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134],"tags":[642,641,640],"class_list":["post-20906","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blogging","category-how-to-2","tag-blog-style-guides","tag-brand-style-guide","tag-style-guide","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. 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