{"id":20906,"date":"2020-02-03T10:56:36","date_gmt":"2020-02-03T17:56:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=20906"},"modified":"2020-07-28T12:27:23","modified_gmt":"2020-07-28T18:27:23","slug":"how-important-is-a-style-guide-to-your-blog","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-important-is-a-style-guide-to-your-blog\/","title":{"rendered":"Qual \u00e9 a import\u00e2ncia de um guia de estilo para seu blog?"},"content":{"rendered":"<p>Perguntar qual \u00e9 a import\u00e2ncia de um guia de estilo para seu blog \u00e9 como perguntar qual \u00e9 a import\u00e2ncia de beber \u00e1gua para manter seu corpo saud\u00e1vel. \u00c9 importante! \u00c9 claro que seu blog pode sobreviver sem um guia de estilo, assim como voc\u00ea pode sobreviver com refrigerante. Mas nem voc\u00ea nem seu blog ficar\u00e3o saud\u00e1veis por muito tempo.\u00a0<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a393fa304856\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a393fa304856\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_a_Style_Guide_Is\" >O que \u00e9 um guia de estilo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_makes_style_guides_so_important\" >O que torna os guias de estilo t\u00e3o importantes?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Um guia de estilo ajuda a manter a sua marca e d\u00e1 ao seu p\u00fablico uma imagem clara do que eles receber\u00e3o de voc\u00ea. \u00c9 claro que nem todo mundo tem um guia de estilo por escrito. Alguns, especialmente aqueles que administram um blog por conta pr\u00f3pria, podem j\u00e1 ter definido expectativas de estilo sem perceber. Mas escrev\u00ea-las pode ser \u00fatil. <\/p>\n\n\n\n<p>Primeiro, vamos falar sobre o que \u00e9 um guia de estilo.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Style_Guide_Is\"><\/span><strong>O que \u00e9 um guia de estilo<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um guia de estilo \u00e9 uma lista de regras sobre a apar\u00eancia e o som de seu blog. Ao criar seu guia, voc\u00ea deve considerar seu p\u00fablico e o que o atrai. <\/p>\n\n\n\n<p>Qual \u00e9 a faixa et\u00e1ria que voc\u00ea est\u00e1 almejando? Voc\u00ea quer atrair um especialista ou um curioso por hobby? Como seu p\u00fablico fala, pensa, age e vive? Fa\u00e7a sua pesquisa e, em seguida, aplique-a ao criar um guia de estilo. A seguir est\u00e3o alguns dos componentes b\u00e1sicos de um guia de estilo:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fonte:<\/strong> Voc\u00ea deve ser consistente com sua fonte. Isso simplifica as coisas para o leitor, pois as inconsist\u00eancias podem confundir as pessoas. Use a mesma fonte no mesmo tamanho para cada t\u00edtulo e para o texto do seu blog.\u00a0<\/li><li><strong>Esquemas de cores e outros recursos visuais:<\/strong> Todas as imagens de t\u00edtulo usadas em seu blog devem ter o mesmo tamanho. Certifique-se de que a sensa\u00e7\u00e3o dos elementos visuais corresponda ao tom da sua reda\u00e7\u00e3o. Se for casual, talvez voc\u00ea queira imagens mais divertidas e de apar\u00eancia livre. Se o tom for profissional, talvez seja melhor manter as imagens simples e impessoais. Voc\u00ea pode at\u00e9 mesmo ir t\u00e3o longe a ponto de garantir que seus recursos visuais sigam um determinado esquema de cores. Os influenciadores do Instagram fazem isso porque as pessoas veem seus perfis como um todo e isso ajuda o perfil a parecer organizado e coeso. Os artigos de blog geralmente aparecem na tela de maneira semelhante. Um exemplo de um blog com um esquema de cores bastante r\u00edgido \u00e9 <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog da Coca-Cola na Gr\u00e3-Bretanha<\/a>que usa muitos vermelhos, marrons e azuis. Lembre-se de que determinadas cores criam determinados estados de esp\u00edrito, portanto, isso \u00e9 algo a ser considerado se voc\u00ea decidir usar um esquema de cores.\u00a0<\/li><li><strong>Voz:<\/strong> Conhecer seu p\u00fablico determinar\u00e1 sua voz. Voc\u00ea \u00e9 sarc\u00e1stico, espirituoso, engra\u00e7ado ou direto? Seja consistente em todos os artigos porque ter um tom distinto permite que voc\u00ea estabele\u00e7a sua marca. Como parte de sua voz, voc\u00ea deve determinar se est\u00e1 falando em primeira ou terceira pessoa. Ou voc\u00ea usar\u00e1 a segunda pessoa e se dirigir\u00e1 diretamente ao leitor? Voc\u00ea usar\u00e1 um jarg\u00e3o espec\u00edfico ou manter\u00e1 a linguagem de seus artigos simples? Todos esses s\u00e3o aspectos a serem considerados com rela\u00e7\u00e3o \u00e0 voz.<\/li><li><strong>Classifica\u00e7\u00e3o:<\/strong> A Disney n\u00e3o faz filmes para menores. Todo mundo sabe disso. Da mesma forma, seu p\u00fablico deve saber o n\u00edvel de linguagem, insinua\u00e7\u00f5es etc. que deve esperar de seu blog.\u00a0<\/li><li><strong>Comprimento:<\/strong> Longo ou curto? \u00c9 importante levar isso em considera\u00e7\u00e3o ao criar um guia de estilo. Se o seu p\u00fablico tiver pouco tempo, estiver em tr\u00e2nsito ou buscando entretenimento em seu blog, talvez seja melhor mant\u00ea-lo curto. Mas se ele precisar de informa\u00e7\u00f5es abrangentes ou estiver mais interessado, talvez seja melhor escrever um texto longo. Os artigos t\u00edpicos de blog variam de 500 a 1.500 palavras. Mas ir al\u00e9m dessa faixa pode funcionar para um p\u00fablico espec\u00edfico.<\/li><li><strong>Tipo de conte\u00fado:<\/strong> Considere os tipos de artigos de blog que voc\u00ea produzir\u00e1: como fazer, not\u00edcias, hist\u00f3rias pessoais, opini\u00f5es, poesia etc. Voc\u00ea n\u00e3o precisa fazer todos os artigos do tipo \"como fazer\" ou todas as hist\u00f3rias pessoais ou toda a fic\u00e7\u00e3o, mas se nunca tiver feito um determinado tipo de artigo antes, ele poder\u00e1 parecer estranho para seus leitores.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_style_guides_so_important\"><\/span><strong>O que torna os guias de estilo t\u00e3o importantes?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Os guias de estilo ajudam voc\u00ea a se manter fiel \u00e0 sua marca.<\/h4>\n\n\n\n<p>Esse \u00e9 provavelmente o maior motivo para se ter um guia de estilo. Seu blog deve agradar ao seu p\u00fablico, pois se for inconsistente, n\u00e3o agradar\u00e1 a ningu\u00e9m. Um guia de estilo explica tudo e ajuda voc\u00ea a se manter no caminho certo para n\u00e3o \"mudar de personalidade\" acidentalmente e fazer com que seu p\u00fablico fique confuso sobre quem voc\u00ea \u00e9.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Os guias de estilo mant\u00eam as coisas simples.<\/h4>\n\n\n\n<p>De fato, ter um guia de estilo economiza tempo. Ele evita que voc\u00ea tenha de tomar essas grandes decis\u00f5es repetidas vezes: voc\u00ea j\u00e1 sabe qual fonte usar, qual o tamanho do artigo e como deve ser a foto, portanto, n\u00e3o precisa decidir sempre. Ele simplifica as coisas para voc\u00ea.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Os guias de estilo s\u00e3o \u00fateis para outras pessoas que escrevem em seu blog.\u00a0<\/h4>\n\n\n\n<p>Os blogs geralmente t\u00eam v\u00e1rios redatores. Se voc\u00ea tiver um guia de estilo, isso permitir\u00e1 que os blogueiros conhe\u00e7am suas expectativas e as sigam. Com tantas vozes e estilos de escrita diferentes entre os blogueiros, ter regras definidas pode manter a consist\u00eancia. Mesmo com v\u00e1rios redatores, \u00e9 poss\u00edvel ter uma marca e atender \u00e0s expectativas do p\u00fablico quando se tem um guia de estilo.<br><\/p>\n\n\n\n<p>Seja intencional ou n\u00e3o, voc\u00ea precisa ter um estilo claro e consistente no qual os membros do p\u00fablico possam confiar e com o qual se sintam confort\u00e1veis. Se voc\u00ea ainda n\u00e3o escreveu seu guia de estilo, tente faz\u00ea-lo agora! Em seguida, mantenha-se fiel a ele.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Lembre-se:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Um guia de estilo \u00e9 uma lista de regras para a apar\u00eancia e o som de seu blog.\u00a0<\/li><li>H\u00e1 v\u00e1rios elementos a serem considerados ao criar um guia de estilo: fonte, cor, recursos visuais, voz, classifica\u00e7\u00e3o, dura\u00e7\u00e3o, tipo de conte\u00fado etc.<\/li><li>Manter-se fiel \u00e0 sua marca \u00e9 o maior motivo para criar um guia de estilo.<\/li><li>Os guias de estilo mant\u00eam as coisas simples e consistentes.<\/li><li>Os guias de estilo s\u00e3o especialmente \u00fateis para blogs com v\u00e1rios redatores.<\/li><\/ul>\n\n\n\n<p><em>Qual \u00e9 a apar\u00eancia de seu guia de estilo? Por que um guia de estilo \u00e9 importante para voc\u00ea? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo. <\/em><\/p>\n\n\n\n<p>Se voc\u00ea gostou desta postagem, siga-nos em<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode nos encontrar em<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> e<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0 [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134],"tags":[642,641,640],"class_list":{"0":"post-20906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogging","8":"category-how-to-2","9":"tag-blog-style-guides","10":"tag-brand-style-guide","11":"tag-style-guide","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. 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It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br><\/p>","content":[{"type":"text","data":"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. <\/p>","content":[{"type":"text","data":"A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, let\u2019s talk about what a style guide is.<br><\/p>","content":[{"type":"text","data":"First, let\u2019s talk about what a style guide is.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What a Style Guide Is<\/strong><br><\/h3>","content":"O que \u00e9 um guia de estilo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. <\/p>","content":[{"type":"text","data":"A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br><\/p>","content":[{"type":"text","data":"What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Font:<\/strong> You\u2019ll want to be consistent with your font. This simplifies things for your reader because inconsistencies can throw people off. Use the same font in the same size for every headline and for the copy of your blog.\u00a0<\/li><li><strong>Color schemes and other visuals:<\/strong> All headline images used for your blog should be the same size. You\u2019ll want to be sure the feel of your visuals matches the tone of your writing. If it\u2019s casual, you may want more fun and free-looking images. If your tone is professional, you may want to keep your images simple and impersonal. You may even go so far as to make sure your visuals stick to a certain color scheme. Instagram influencers do this because people see their profiles as a whole, and it helps their profile look neat and cohesive. Blog articles often appear on the screen in a similar manner. An example of a blog with a pretty strict color scheme is <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Coca-Cola\u2019s Great Britain blog<\/a>, which uses a lot of reds, browns, and blues. Remember, certain colors create certain moods, so that is something to consider if you decide to use a color scheme.\u00a0<\/li><li><strong>Voice:<\/strong> Knowing your audience will determine your voice. Are you sarcastic, witty, funny, or straightforward? Be consistent in every article because having a distinct tone allows you to establish your brand. As part of your voice, you\u2019ll want to determine whether you\u2019re speaking in first or third person. Or are you going to use second person and address the reader directly? Will you use a specific jargon or keep the language of your articles simple? These are all aspects to consider with voice.<\/li><li><strong>Rating:<\/strong> Disney doesn\u2019t do R-rated movies. Everyone knows that. Likewise, your audience should know what level of language, innuendoes, etc., to expect from your blog.\u00a0<\/li><li><strong>Length:<\/strong> Long or short? Even this is important to consider when creating a style guide. If your audience is short on time, on the go, or seeking entertainment from your blog, it may be better to keep it short. But if they need extensive information or are more invested, it may be good to go long. Typical blog articles range from 500 to 1500 words. But going outside that range may work for a specific audience.<\/li><li><strong>Content Type:<\/strong> Consider what kinds of blog articles you\u2019ll produce: how-to's, news, personal stories, opinions, poetry, etc. You don\u2019t have to do all how-to articles or all personal stories or all fiction, but if you\u2019ve never done a particular type of article before, it may feel off to your readers.\u00a0<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Fonte:<\/strong> Voc\u00ea deve ser consistente com sua fonte. Isso simplifica as coisas para o leitor, pois as inconsist\u00eancias podem confundir as pessoas. Use a mesma fonte no mesmo tamanho para cada t\u00edtulo e para o texto do seu blog.\u00a0<\/li><li><strong>Esquemas de cores e outros recursos visuais:<\/strong> Todas as imagens de t\u00edtulo usadas em seu blog devem ter o mesmo tamanho. Certifique-se de que a sensa\u00e7\u00e3o dos elementos visuais corresponda ao tom da sua reda\u00e7\u00e3o. Se for casual, talvez voc\u00ea queira imagens mais divertidas e de apar\u00eancia livre. Se o tom for profissional, talvez seja melhor manter as imagens simples e impessoais. Voc\u00ea pode at\u00e9 mesmo ir t\u00e3o longe a ponto de garantir que seus recursos visuais sigam um determinado esquema de cores. Os influenciadores do Instagram fazem isso porque as pessoas veem seus perfis como um todo e isso ajuda o perfil a parecer organizado e coeso. Os artigos de blog geralmente aparecem na tela de maneira semelhante. Um exemplo de um blog com um esquema de cores bastante r\u00edgido \u00e9 <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog da Coca-Cola na Gr\u00e3-Bretanha<\/a>que usa muitos vermelhos, marrons e azuis. Lembre-se de que determinadas cores criam determinados estados de esp\u00edrito, portanto, isso \u00e9 algo a ser considerado se voc\u00ea decidir usar um esquema de cores.\u00a0<\/li><li><strong>Voz:<\/strong> Conhecer seu p\u00fablico determinar\u00e1 sua voz. Voc\u00ea \u00e9 sarc\u00e1stico, espirituoso, engra\u00e7ado ou direto? Seja consistente em todos os artigos porque ter um tom distinto permite que voc\u00ea estabele\u00e7a sua marca. Como parte de sua voz, voc\u00ea deve determinar se est\u00e1 falando em primeira ou terceira pessoa. Ou voc\u00ea usar\u00e1 a segunda pessoa e se dirigir\u00e1 diretamente ao leitor? Voc\u00ea usar\u00e1 um jarg\u00e3o espec\u00edfico ou manter\u00e1 a linguagem de seus artigos simples? Todos esses s\u00e3o aspectos a serem considerados com rela\u00e7\u00e3o \u00e0 voz.<\/li><li><strong>Classifica\u00e7\u00e3o:<\/strong> A Disney n\u00e3o faz filmes para menores. Todo mundo sabe disso. Da mesma forma, seu p\u00fablico deve saber o n\u00edvel de linguagem, insinua\u00e7\u00f5es etc. que deve esperar de seu blog.\u00a0<\/li><li><strong>Comprimento:<\/strong> Longo ou curto? \u00c9 importante levar isso em considera\u00e7\u00e3o ao criar um guia de estilo. Se o seu p\u00fablico tiver pouco tempo, estiver em tr\u00e2nsito ou buscando entretenimento em seu blog, talvez seja melhor mant\u00ea-lo curto. Mas se ele precisar de informa\u00e7\u00f5es abrangentes ou estiver mais interessado, talvez seja melhor escrever um texto longo. Os artigos t\u00edpicos de blog variam de 500 a 1.500 palavras. Mas ir al\u00e9m dessa faixa pode funcionar para um p\u00fablico espec\u00edfico.<\/li><li><strong>Tipo de conte\u00fado:<\/strong> Considere os tipos de artigos de blog que voc\u00ea produzir\u00e1: como fazer, not\u00edcias, hist\u00f3rias pessoais, opini\u00f5es, poesia etc. Voc\u00ea n\u00e3o precisa fazer todos os artigos do tipo \"como fazer\" ou todas as hist\u00f3rias pessoais ou toda a fic\u00e7\u00e3o, mas se nunca tiver feito um determinado tipo de artigo antes, ele poder\u00e1 parecer estranho para seus leitores.\u00a0<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What makes style guides so important?<\/strong><br><\/h3>","content":"O que torna os guias de estilo t\u00e3o importantes?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides help you stay true to your brand.<\/h4>","content":"Os guias de estilo ajudam voc\u00ea a se manter fiel \u00e0 sua marca.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br><\/p>","content":[{"type":"text","data":"This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides keep things simple.<\/h4>","content":"Os guias de estilo mant\u00eam as coisas simples.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br><\/p>","content":[{"type":"text","data":"Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides are useful for others who write on your blog.&nbsp;<\/h4>","content":"Os guias de estilo s\u00e3o \u00fateis para outras pessoas que escrevem em seu blog.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br><\/p>","content":[{"type":"text","data":"Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it.<\/p>","content":[{"type":"text","data":"Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<br><\/p>","content":[{"type":"text","data":"Remember:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>A style guide is a list of rules for how your blog looks and sounds.&nbsp;<\/li><li>There are a variety of elements to consider when creating a style guide: font, color, visuals, voice, rating, length, content type, etc.<\/li><li>Staying true to your brand is the biggest reason to create a style guide.<\/li><li>Style guides keep things simple and consistent.<\/li><li>Style guides are especially useful for blogs with multiple writers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Um guia de estilo \u00e9 uma lista de regras para a apar\u00eancia e o som de seu blog.&nbsp;<\/li><li>H\u00e1 v\u00e1rios elementos a serem considerados ao criar um guia de estilo: fonte, cor, recursos visuais, voz, classifica\u00e7\u00e3o, dura\u00e7\u00e3o, tipo de conte\u00fado etc.<\/li><li>Manter-se fiel \u00e0 sua marca \u00e9 o maior motivo para criar um guia de estilo.<\/li><li>Os guias de estilo mant\u00eam as coisas simples e consistentes.<\/li><li>Os guias de estilo s\u00e3o especialmente \u00fateis para blogs com v\u00e1rios redatores.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em><\/p>","content":[{"type":"text","data":"<em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=20906"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/20906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/20914"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=20906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=20906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=20906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}