O mercado global de caixas por assinatura est\u00e1 crescendo vertiginosamente. E n\u00e3o parece estar desacelerando. De acordo com o IMARC Group, esse mercado deve atingir $65 bilh\u00f5es at\u00e9 2027<\/strong>.<\/p>\n\n\n\n

Neste artigo, mostraremos como usar o Plugin de monetiza\u00e7\u00e3o MemberPress<\/strong> para configurar um site WordPress com todas as fun\u00e7\u00f5es de que voc\u00ea precisa para iniciar um neg\u00f3cio de caixas de assinatura.<\/p>\n\n\n\n

Mas primeiro vamos analisar alguns dos diferentes tipos de caixas de assinatura dispon\u00edveis atualmente. E daremos alguns exemplos para inspirar sua criatividade.<\/p>\n\n\n\n

Vamos come\u00e7ar!<\/p>\n\n\n\n

<\/span>Tipos de caixas de assinatura<\/span><\/h2>\n\n\n\n $\"caixa$ <\/a><\/figure>\n\n\n\n
As caixas de assinatura v\u00eam em todos os tipos de formatos, tamanhos e temas. Mas, na verdade, existem apenas dois tipos principais quando se trata de log\u00edstica. Esses tipos s\u00e3o...<\/p>\n\n\n\n
<\/span>1. Caixas de assinatura de reabastecimento<\/span><\/h3>\n\n\n\n
As caixas de assinatura de reabastecimento s\u00e3o exatamente o que dizem: reabastecimento. Elas mant\u00eam voc\u00ea abastecido com as coisas que mais usa. <\/p>\n\n\n\n
Normalmente, as assinaturas de reabastecimento incluem itens como produtos essenciais para o lar, roupas b\u00e1sicas, como meias e roupas \u00edntimas, e outros produtos b\u00e1sicos. <\/p>\n\n\n\n
<\/span>2. Caixas de assinatura de curadoria<\/span><\/h3>\n\n\n\n
As caixas de assinatura com curadoria cont\u00eam um conjunto de produtos que foram selecionados, ou selecionados a dedo<\/em>com base nos dados do cliente. <\/p>\n\n\n\n
Esses sites geralmente coletam as prefer\u00eancias dos usu\u00e1rios por meio de itens como testes e question\u00e1rios. Eles tamb\u00e9m se baseiam em dados de vendas existentes.<\/p>\n\n\n\n
<\/span>Caixas de assinatura populares no mercado atualmente<\/span><\/h2>\n\n\n\n
Nunca \u00e9 demais repetir: este setor est\u00e1 em franca expans\u00e3o. E, como acontece com qualquer mercado em expans\u00e3o, a criatividade no setor de caixas por assinatura entrou em alta velocidade.<\/p>\n\n\n\n
Atualmente, a variedade existente \u00e9 incr\u00edvel. E a lista de jogadores est\u00e1 crescendo rapidamente. Algumas das caixas de assinatura mais populares<\/a> Voc\u00ea pode querer dar uma olhada para se inspirar, incluindo... <\/p>\n\n\n\n
\n
HelloFresh<\/a> - cozinha saud\u00e1vel (atualmente a assinatura da caixa de refei\u00e7\u00f5es #1 nos EUA)<\/li>\n\n\n\n
BarkBox<\/a> - guloseimas, brinquedos e outras guloseimas diversas para seu amigo peludo favorito<\/li>\n\n\n\n
Grove Collaborative Inc.<\/a> - produtos ecol\u00f3gicos para a casa (limpeza, beb\u00eas e crian\u00e7as, animais de estima\u00e7\u00e3o e cuidados pessoais)<\/li>\n\n\n\n
Dollar Shave Club<\/a> - produtos de limpeza para homens e mulheres (n\u00e3o apenas l\u00e2minas de barbear!)<\/li>\n\n\n\n
Harry's Inc.<\/a> \u2013 produtos de barbear e higiene pessoal para homens<\/li>\n\n\n\n
Descoberta de beleza personalizada<\/a> \u2013 amostras personalizadas de produtos de beleza femininos (maquiagem, produtos de higiene pessoal, etc.)<\/li>\n\n\n\n
FabFitFun<\/a> - moda, bem-estar, beleza e artigos para o lar personalizados<\/li>\n\n\n\n
Grupo de Moda TechStyle<\/a> - experi\u00eancia de moda personalizada<\/li>\n<\/ul>\n\n\n\n
Esses s\u00e3o alguns dos grandes nomes do mercado. Mas confira estas caixas de assinatura de nicho maravilhosamente estranhas... <\/p>\n\n\n\n
<\/span>CatLadyBox<\/span><\/h3>\n\n\n\n
$\"\"$ <\/a><\/figure>\n\n\n\n
CatLadyBox<\/a> apresenta todas as guloseimas, barbante e erva-dos-gatos que uma mulher-gato pode desejar, com entrega regular. Quem poderia pedir mais?<\/p>\n\n\n\n
<\/span>Clube do Aut\u00f3grafo do M\u00eas<\/span><\/h3>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Por que esperar na fila da Comic-Con? Basta se inscrever no Clube do Aut\u00f3grafo do M\u00eas<\/a>, e voc\u00ea receber\u00e1 aut\u00f3grafos de pessoas relativamente famosas todos os meses. Todos aut\u00eanticos.<\/p>\n\n\n\n
<\/span>Caixa de cript\u00eddeos<\/span><\/h3>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Caixa de cript\u00eddeos<\/a> \u00e9 como o sonho de um te\u00f3rico da conspira\u00e7\u00e3o que se torna realidade todos os meses. Cada caixa cont\u00e9m artigos relacionados com criptozoologia e temas paranormais, como arte de parede, livros, colecion\u00e1veis, camisetas e outras coisas legais e assustadoras.<\/p>\n\n\n\n
<\/span>Skulls Unlimited BoneBox<\/span><\/h3>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Para os interessados em osteologia, existe a Skulls Unlimited BoneBox. Cada caixa inclui um cr\u00e2nio misterioso, um \u201citem\u201d animal (n\u00e3o tenho certeza sobre esse), um cart\u00e3o colecion\u00e1vel com tema animal e descontos especiais.<\/p>\n\n\n\n
Ferramentas necess\u00e1rias para criar um site de assinaturas<\/h2>\n\n\n\n
Ao criar o site de sua empresa de caixas de assinatura, O WordPress \u00e9 a escolha \u00f3bvia<\/a>. <\/p>\n\n\n\n
N\u00e3o apenas \u00e9 poss\u00edvel adicionar todos os recursos necess\u00e1rios para um neg\u00f3cio de caixas de assinatura ao seu site, mas tamb\u00e9m pode ser relativamente barato lan\u00e7ar seu site.<\/p>\n\n\n\n
Se voc\u00ea ainda n\u00e3o iniciou seu neg\u00f3cio, o WordPress \u00e9 a plataforma ideal para testando sua ideia<\/a> para ver se \u00e9 vi\u00e1vel.<\/p>\n\n\n\n
Se voc\u00ea decidir que o WordPress \u00e9 a plataforma certa para voc\u00ea, h\u00e1 tr\u00eas componentes principais necess\u00e1rios para criar um site de caixa de assinatura, portanto, vamos examinar cada um deles agora para ajud\u00e1-lo a come\u00e7ar.<\/p>\n\n\n\n
<\/span>Hospedagem na Web e nome de dom\u00ednio<\/span><\/h3>\n\n\n\n
Embora o uso do WordPress seja gratuito, voc\u00ea precisar\u00e1 pagar por hospedagem na web<\/a> e um nome de dom\u00ednio para colocar seu site on-line.<\/p>\n\n\n\n
Felizmente, existem alguns hosts da web com \u00f3timo custo-benef\u00edcio<\/a>. Muitos deles lhe fornecer\u00e3o um nome de dom\u00ednio como parte de sua assinatura.<\/p>\n\n\n\n
Talvez voc\u00ea queira come\u00e7ar com um plano de hospedagem de n\u00edvel b\u00e1sico que custe apenas alguns d\u00f3lares por m\u00eas.<\/p>\n\n\n\n
\u00c0 medida que sua empresa ganha popularidade e seu site recebe mais visitantes, voc\u00ea precisar\u00e1 atualizar seu plano de hospedagem para manter tempos de carregamento r\u00e1pidos<\/a>. <\/p>\n\n\n\n
No entanto, se voc\u00ea estiver apenas come\u00e7ando, um plano de hospedagem compartilhada de n\u00edvel b\u00e1sico \u00e9 suficiente. Ele deve permitir que voc\u00ea teste sua ideia de neg\u00f3cio sem um investimento financeiro muito grande.<\/p>\n\n\n\n
<\/span>Um tema para WordPress<\/span><\/h3>\n\n\n\n
Para que seu neg\u00f3cio de caixas por assinatura seja bem-sucedido, voc\u00ea precisar\u00e1 converter o maior n\u00famero poss\u00edvel de visitantes do seu site em assinantes. Para isso, voc\u00ea precisar\u00e1 de um site com um com foco na convers\u00e3o<\/strong> design.<\/p>\n\n\n\n
Uma op\u00e7\u00e3o \u00e9 contratar algu\u00e9m para criar um site personalizado para promover sua empresa on-line. Entretanto, essa abordagem pode ser cara e demorada.<\/p>\n\n\n\n
Em vez disso, voc\u00ea pode lan\u00e7ar um site eficaz e de apar\u00eancia profissional com um conjunto de modelos prontos de baixo custo.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir >> como proteger conte\u00fado com <a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" title=\"temas elegantes ou divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">divi<\/a> + memberpress (tutorial)<\/figcaption><\/figure>\n\n\n\n<p>Recomendamos o tema Divi WordPress. \u00c9 super f\u00e1cil de usar e d\u00e1 acesso a <a href=\"https:\/\/www.elegantthemes.com\/layouts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uma enorme biblioteca de modelos facilmente edit\u00e1veis<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea pode usar esses modelos para todos os tipos de projetos, incluindo a cria\u00e7\u00e3o de p\u00e1ginas de destino. <\/p>\n\n\n\n<p>Al\u00e9m disso, o Divi vem com um <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener\" title=\"Como otimizar seu site de associa\u00e7\u00e3o com testes de divis\u00e3o para obter mais assinaturas\">teste de divis\u00e3o<\/a> ferramenta que pode ajud\u00e1-lo a otimizar seu site para obter taxas de convers\u00e3o mais altas.<\/p>\n\n\n\n<p>Se voc\u00ea estiver com um or\u00e7amento apertado, uma alternativa gratuita ao Divi \u00e9 o <a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plugin Elementor freemium<\/a> e seu tema WordPress gratuito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Suitable_Subscription_Box_WordPress_Plugin\"><\/span>Um plug-in WordPress de caixa de assinatura adequado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por padr\u00e3o, o WordPress n\u00e3o possui os recursos necess\u00e1rios para permitir que voc\u00ea crie um site comercial por assinatura. Ele definitivamente n\u00e3o permitir\u00e1 que voc\u00ea crie um site que habilite pagamentos recorrentes.<\/p>\n\n\n\n<p>Entretanto, ao instalar um bom plug-in de monetiza\u00e7\u00e3o do WordPress, voc\u00ea pode adicionar rapidamente fun\u00e7\u00f5es de caixa de assinatura ao seu site WordPress. <\/p>\n\n\n\n<p>Embora existam algumas ferramentas que podem ajud\u00e1-lo com isso, <a href=\"https:\/\/memberpress.com\/pt\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> \u00e9 o plugin de monetiza\u00e7\u00e3o e ades\u00e3o WordPress #1 do mundo. Tem tudo o que voc\u00ea precisa para lan\u00e7ar e gerir um neg\u00f3cio de caixas por assinatura com o WordPress.<\/p>\n\n\n\n<p>Tudo isso sem a necessidade de codifica\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote.png\"><img decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1024x280.png\" alt=\"Neil Patel MemberPress review quote\" class=\"wp-image-39505\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1024x280.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-300x82.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-768x210.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1536x420.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-2048x560.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-622x170.png 622w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-840x230.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1216x332.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1832x501.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-700x191.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-156x43.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1080x295.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>O MemberPress n\u00e3o \u00e9 gratuito. Mas se voc\u00ea quiser gerenciar seus assinantes e coletar automaticamente pagamentos recorrentes on-line, esse plug-in \u00e9 obrigat\u00f3rio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criando um neg\u00f3cio de caixa de assinatura com o WordPress e o MemberPress<\/h2>\n\n\n\n<p>Agora que voc\u00ea sabe quais ferramentas s\u00e3o necess\u00e1rias para criar seu site, vamos dar uma olhada na cria\u00e7\u00e3o de um neg\u00f3cio de caixas de assinatura com o WordPress e o MemberPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_up_the_Payment_Options\"><\/span>Configurar as op\u00e7\u00f5es de pagamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Com o MemberPress instalado em seu site WordPress, o primeiro passo para criar seu plano de caixa de assinatura \u00e9 configurar as op\u00e7\u00f5es de pagamento para seu site. <\/p>\n\n\n\n<p>Como o MemberPress suporta <a href=\"https:\/\/docs.memberpress.com\/category\/25-supported-payment-gateways\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00e1rios gateways de pagamento<\/a>Se voc\u00ea n\u00e3o tiver um bom n\u00famero de op\u00e7\u00f5es, ter\u00e1 uma boa variedade de op\u00e7\u00f5es aqui.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"930\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments.png\" alt=\"M\u00e9todos de pagamento\" class=\"wp-image-21233\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1024x560.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-768x420.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1536x840.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1216x665.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1080x591.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Subscription_Membership_Plan\"><\/span>Criar um plano de associa\u00e7\u00e3o por assinatura<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"1Iv9pFH0AcxTLsUgioMQP45OYKtkl8WGuNwb\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender assinaturas com o MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir >> criar associa\u00e7\u00f5es no MemberPress (+ uma vis\u00e3o geral e configura\u00e7\u00e3o)<\/figcaption><\/figure>\n\n\n\n<p>Depois de configurar uma op\u00e7\u00e3o de pagamento, voc\u00ea precisar\u00e1 criar pelo menos uma associa\u00e7\u00e3o. No MemberPress, as associa\u00e7\u00f5es s\u00e3o os planos de assinatura que seus clientes podem assinar. <\/p>\n\n\n\n<p>Se quiser oferecer v\u00e1rios planos de caixas de assinatura, voc\u00ea precisar\u00e1 criar uma associa\u00e7\u00e3o para cada um deles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"838\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership.png\" alt=\"Criar plano de assinatura\" class=\"wp-image-21234\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1024x505.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1536x757.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1080x532.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>Ao inserir o nome e a descri\u00e7\u00e3o da associa\u00e7\u00e3o, voc\u00ea tamb\u00e9m pode escolher se o tipo de cobran\u00e7a ser\u00e1 recorrente ou um pagamento \u00fanico.<\/p>\n\n\n\n<p>Como estamos criando uma associa\u00e7\u00e3o para uma empresa de caixa de assinatura, escolha a op\u00e7\u00e3o recorrente no menu suspenso Tipo de cobran\u00e7a no painel Termos da associa\u00e7\u00e3o. <\/p>\n\n\n\n<p>O menu suspenso de intervalo permite que voc\u00ea defina a frequ\u00eancia com que a assinatura se repete, enquanto o custo da assinatura pode ser inserido no campo de pre\u00e7o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"1170\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing.png\" alt=\"Termos de associa\u00e7\u00e3o\" class=\"wp-image-21235\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1024x705.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-768x529.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1536x1057.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-247x170.png 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-840x578.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-994x684.png 994w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1497x1030.png 1497w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-700x482.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-156x107.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1080x743.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Trial_Subscription_Option\"><\/span>Criar uma op\u00e7\u00e3o de assinatura de teste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode criar um per\u00edodo de teste para uma associa\u00e7\u00e3o, por exemplo, permitindo que novos assinantes se inscrevam a um pre\u00e7o reduzido por um determinado per\u00edodo de tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customize_Your_Subscription_Plans\"><\/span>Personalize seus planos de assinatura<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No painel Membership Options (Op\u00e7\u00f5es de associa\u00e7\u00e3o) na p\u00e1gina Add New Membership (Adicionar nova associa\u00e7\u00e3o), voc\u00ea pode personalizar ainda mais o plano, configurando e-mails de boas-vindas personalizados, definindo quem pode participar dessa assinatura e inserindo os detalhes que ser\u00e3o exibidos na caixa de pre\u00e7o dos seus planos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Membership_Group\"><\/span>Criar um grupo de membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"lfBC57K4kJOmdjAswruYc1aNE3vgqSD8Xt9ZxR2LMIUTeFH6QGni0\"><div class=\"responsive-video\"><iframe title=\"Como criar uma p\u00e1gina de pre\u00e7os com o MemberPress Groups (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO CRIAR UMA P\u00c1GINA DE PRE\u00c7OS COM GRUPOS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea criar mais de um plano para sua empresa de caixas de assinatura, poder\u00e1 usar a op\u00e7\u00e3o <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-groups\/\">Recurso de grupos MemberPress<\/a> para conectar esses planos.<\/p>\n\n\n\n<p>Com isso, voc\u00ea pode gerar uma tabela de pre\u00e7os ou uma caixa de pre\u00e7os que exibe as op\u00e7\u00f5es de assinatura agrupadas lado a lado.<\/p>\n\n\n\n<p>Isso facilita para seus visitantes comparar as op\u00e7\u00f5es de assinatura e encontrar a que \u00e9 melhor para eles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"1133\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box.png\" alt=\"Tabela de pre\u00e7os do MemberPress\" class=\"wp-image-21236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1024x682.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-600x400.png 600w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>O MemberPress tem uma boa sele\u00e7\u00e3o de esquemas de cores que voc\u00ea pode aplicar \u00e0s tabelas de pre\u00e7os para que elas tenham a apar\u00eancia que voc\u00ea deseja. <\/p>\n\n\n\n<p>Como alternativa, voc\u00ea pode ter mais op\u00e7\u00f5es, dependendo do seu tema do WordPress. Muitos temas t\u00eam modelos de tabela de pre\u00e7os pr\u00e9-criados ou ferramentas de cria\u00e7\u00e3o de p\u00e1ginas que facilitam a cria\u00e7\u00e3o de suas pr\u00f3prias tabelas de compara\u00e7\u00e3o de pre\u00e7os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_the_Signup_Forms\"><\/span>Publicar os formul\u00e1rios de registro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"kHuFNcOXRBgjhWdS4e6Eclw2GV6p9ZgZFQQjJxVlaSY1rAdwzDf9THIoAhaz43uC8nymXLe7YnLWN71vb\"><div class=\"responsive-video\"><iframe title=\"O que \u00e9 um c\u00f3digo curto do WordPress? (+ Como us\u00e1-los no MemberPress!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ay0SWeOKwbg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Para simplificar o processo de exibi\u00e7\u00e3o dos formul\u00e1rios de inscri\u00e7\u00e3o em seu site, o painel Group Options tamb\u00e9m inclui os c\u00f3digos de acesso Group Price Boxes. <\/p>\n\n\n\n<p>Copiar e colar esses c\u00f3digos de acesso em um post ou p\u00e1gina do seu site permite que voc\u00ea exiba as op\u00e7\u00f5es de inscri\u00e7\u00e3o para seus visitantes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes.png\" alt=\"Shortcodes de formul\u00e1rio de inscri\u00e7\u00e3o\" class=\"wp-image-21237\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-300x82.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1024x279.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-768x209.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1536x418.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-624x170.png 624w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-840x229.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1216x331.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-700x191.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-156x42.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1080x294.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>Depois que os formul\u00e1rios de inscri\u00e7\u00e3o forem publicados, seus visitantes poder\u00e3o participar do seu servi\u00e7o de caixa de assinatura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manage_the_Subscriptions\"><\/span>Gerenciar as assinaturas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando as pessoas come\u00e7arem a se inscrever, voc\u00ea poder\u00e1 gerenciar os assinantes na se\u00e7\u00e3o <a href=\"https:\/\/memberpress.com\/pt\/docs\/managing-subscriptions\/\">Se\u00e7\u00e3o de assinaturas<\/a> do plug-in MemberPress em seu painel do WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que agora voc\u00ea tenha todas as informa\u00e7\u00f5es b\u00e1sicas para come\u00e7ar e criar seu neg\u00f3cio de caixas de assinatura no MemberPress.<\/p>\n\n\n\n<p>Obviamente, voc\u00ea precisar\u00e1 criar o conte\u00fado ao qual seus assinantes ter\u00e3o acesso. Pode ser conte\u00fado digital acess\u00edvel por meio de seu website ou produtos f\u00edsicos que voc\u00ea enviar\u00e1.<\/p>\n\n\n\n<p>Independentemente disso, o MemberPress tem tudo o que voc\u00ea precisa para ajud\u00e1-lo a criar um site para sua empresa de caixas de assinatura.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Se voc\u00ea quiser saber mais sobre esse t\u00f3pico, nosso guia sobre <a href=\"https:\/\/memberpress.com\/pt\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noopener\">cobrar taxas de assinatura mensais recorrentes para seu site de associa\u00e7\u00e3o<\/a> tem informa\u00e7\u00f5es adicionais.<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re considering launching a subscription box business, you\u2019re heading in a profitable direction. The global subscription box market is growing like crazy. And it doesn\u2019t seem to be slowing down, either. According to\u00a0IMARC Group, this market is expected to hit $65 billion by 2027. In this article, we\u2019ll show you how to use the [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":39512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[50,48],"class_list":{"0":"post-21232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-paid-subscription","9":"tag-subscriptions","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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