{"id":21340,"date":"2020-05-18T09:00:00","date_gmt":"2020-05-18T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21340"},"modified":"2022-09-12T17:20:17","modified_gmt":"2022-09-12T23:20:17","slug":"how-to-use-influencers-to-grow-your-membership-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-influencers-to-grow-your-membership-business\/","title":{"rendered":"Como usar influenciadores para aumentar seu site de associa\u00e7\u00e3o do WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O crescimento de um neg\u00f3cio de associa\u00e7\u00e3o pode exigir muito trabalho, especialmente no departamento de marketing. A promo\u00e7\u00e3o, especialmente para um neg\u00f3cio on-line mais novo, pode ser um desafio. Mas, felizmente, existem empresas e indiv\u00edduos na Internet que podem ajudar sua empresa a atingir p\u00fablicos ainda maiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, mostraremos como aproveitar as vantagens do marketing de influ\u00eancia para expandir seus neg\u00f3cios on-line!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>O que \u00e9 um influenciador e o que ele faz?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um influenciador \u00e9 algu\u00e9m que tem um grande n\u00famero de seguidores envolventes, geralmente em um nicho espec\u00edfico, que pode facilmente influenciar seus seguidores a fazer compras espec\u00edficas devido \u00e0 sua autoridade e ao relacionamento com seus f\u00e3s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fun\u00e7\u00e3o deles \u00e9 garantir que seus f\u00e3s fiquem cientes do que voc\u00ea tem a oferecer e convenc\u00ea-los de que devem fazer neg\u00f3cios com voc\u00ea. \u00c9 uma abordagem mais moderna \u2014 e, \u00e0s vezes, onerosa \u2014 do marketing boca a boca.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Como come\u00e7ar a usar o marketing de influ\u00eancia?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de influ\u00eancia n\u00e3o precisa ser dif\u00edcil, desde que voc\u00ea comece com algumas etapas b\u00e1sicas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Determine suas metas - Sem uma meta clara em mente, sua campanha de marketing de influenciadores certamente n\u00e3o ter\u00e1 sucesso. Voc\u00ea quer promover um produto ou servi\u00e7o espec\u00edfico? Tem uma promo\u00e7\u00e3o em andamento? Est\u00e1 simplesmente buscando visibilidade? Fa\u00e7a a si mesmo essas perguntas para ajud\u00e1-lo a determinar melhor suas metas.<\/li><li>Identifique seu mercado-alvo - Seu mercado-alvo determina o tipo de influenciadores que voc\u00ea usar\u00e1 para promover seu site de associa\u00e7\u00e3o. Que sentido faz ter um site de associa\u00e7\u00e3o para novas mam\u00e3es, mas usar influenciadores com um p\u00fablico muito mais velho? <\/li><li>Decida como voc\u00ea compensar\u00e1 seus influenciadores - Em seguida, descubra como voc\u00ea pagar\u00e1 seus influenciadores - eles tamb\u00e9m precisam ganhar a vida Dependendo de com quem voc\u00ea trabalha, alguns influenciadores est\u00e3o dispostos a aceitar produtos ou servi\u00e7os gratuitos ou com desconto em troca de promo\u00e7\u00e3o; no entanto, outros influenciadores podem pedir uma compensa\u00e7\u00e3o monet\u00e1ria. Cabe a voc\u00ea decidir com o que pode lidar, pois isso ajudar\u00e1 a determinar com quais influenciadores voc\u00ea pode trabalhar.<\/li><\/ol>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Qualidades de um influenciador estelar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As estrat\u00e9gias de marketing baseadas em influenciadores nem sempre precisam envolver o endosso de celebridades. Aqui est\u00e3o quatro sinais que voc\u00ea deve procurar em um influenciador s\u00f3lido.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Consist\u00eancia \u2013 Uma pessoa s\u00f3lida e confi\u00e1vel que demonstra consist\u00eancia \u00e9 sempre um \u00f3timo sinal. Voc\u00ea n\u00e3o vai querer contratar um influenciador que nunca aparece nas redes sociais!<\/li><li>Confian\u00e7a consolidada \u2013 O p\u00fablico do seu influenciador confia nele e tem um bom relacionamento com ele? \u00c0s vezes, ter muitos seguidores nem sempre significa que ele seja confi\u00e1vel.<\/li><li>Conte\u00fado patrocinado x n\u00e3o patrocinado - Se voc\u00ea perceber que o influenciador s\u00f3 publica conte\u00fado patrocinado e nunca nada genu\u00edno que seja s\u00f3 dele, fuja!<\/li><li>Valores \u2013 Os valores do influenciador est\u00e3o alinhados com os seus e os da sua empresa?<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Como voc\u00ea encontra influenciadores?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar as pessoas certas para promover seu neg\u00f3cio de assinaturas online exige um pouco de esfor\u00e7o, mas n\u00e3o precisa ser dif\u00edcil! Aqui est\u00e3o algumas maneiras de encontrar as pessoas certas para trabalhar junto.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fa\u00e7a sua pesquisa \u2013 Esse \u00e9 o primeiro e mais importante passo! Agora que voc\u00ea conhece seu p\u00fablico-alvo e sabe exatamente o que deseja promover, pesquise influenciadores que atuem nesse nicho. Voc\u00ea pode fazer isso consultando seu c\u00edrculo de amigos e verificando se eles conhecem ou seguem algu\u00e9m nesse segmento. Outra forma de pesquisar \u00e9 acessar as redes sociais e procurar hashtags relevantes para o setor do seu site de assinaturas; prestando aten\u00e7\u00e3o ao engajamento e ao n\u00famero de seguidores, voc\u00ea conseguir\u00e1 facilmente selecionar as pessoas com quem deve entrar em contato.<\/li><li>Saiba como se comunicar \u2013 A maioria dos influenciadores costuma colocar seu e-mail comercial na biografia, especialmente no Twitter e no Instagram. Certifique-se de respeitar o trabalho deles e entre em contato da maneira que eles preferirem. Se voc\u00ea ignorar os desejos deles e enviar uma mensagem direta, eles podem nem ver sua mensagem (j\u00e1 que os influenciadores recebem MUITAS mensagens o tempo todo) ou podem ignor\u00e1-la, pois n\u00e3o \u00e9 assim que preferem conduzir seus neg\u00f3cios.<\/li><li> Crie uma proposta impec\u00e1vel \u2013 Depois de escolher os influenciadores com quem voc\u00ea gostaria de trabalhar, \u00e9 hora de elaborar uma proposta que os fa\u00e7a aproveitar a oportunidade de trabalhar com voc\u00ea. Sua proposta deve ser pessoal, genu\u00edna e direta ao ponto. Voc\u00ea deve cativar a pessoa ou a empresa para que ela acredite no seu neg\u00f3cio e no que voc\u00ea est\u00e1 fazendo, de modo que se sinta disposta a trabalhar com voc\u00ea.<\/li><li>Comunique-se constantemente - Eles disseram sim - \u00f3timo! Entretanto, isso significa que sua comunica\u00e7\u00e3o com o influenciador deve ser ainda mais frequente. Certifique-se de que todos saibam claramente o que deve ser promovido, quais s\u00e3o as metas e o que todos precisam para que essa campanha de marketing seja um sucesso.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>O que devo fazer ap\u00f3s o t\u00e9rmino da campanha?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maneira como voc\u00ea lida com as coisas ap\u00f3s o t\u00e9rmino da campanha \u00e9 t\u00e3o importante quanto a maneira como voc\u00ea come\u00e7a. Suas a\u00e7\u00f5es posteriores podem determinar se voc\u00ea voltar\u00e1 a trabalhar com essas pessoas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Agrade\u00e7a - A primeira coisa que voc\u00ea deve fazer \u00e9 agradecer ao influenciador por participar de sua campanha. Independentemente do resultado da campanha, ele ainda prestou um servi\u00e7o para voc\u00ea. Reconhe\u00e7a o trabalho dele e agrade\u00e7a-o por isso.<\/li><li>Analise suas metas \u2013 Lembra-se das metas que voc\u00ea definiu anteriormente? Agora \u00e9 hora de revis\u00e1-las e verificar se voc\u00ea as alcan\u00e7ou. Se voc\u00ea alcan\u00e7ou, \u00f3timo, voc\u00ea sabe o que fazer de novo. Se n\u00e3o, tudo bem tamb\u00e9m \u2013 aprenda com o que voc\u00ea fez desta vez e use isso para crescer na pr\u00f3xima, ou tenha coragem de tentar algo novo.<\/li><li>Acompanhe as vendas e o tr\u00e1fego \u2013 Se ainda n\u00e3o o fez, n\u00e3o deixe de verificar quanto tr\u00e1fego o seu site recebeu proveniente do seu influenciador. Al\u00e9m disso, analise o n\u00famero de vendas que voc\u00ea obteve. Isso pode ser acompanhado por meio do seu software de an\u00e1lise, bem como pelo uso do c\u00f3digo promocional exclusivo que voc\u00ea forneceu ao influenciador para que ele o compartilhasse com seu p\u00fablico.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tem um neg\u00f3cio on-line, sabe como os influenciadores podem ser importantes para sua empresa. Entretanto, se voc\u00ea n\u00e3o estabelecer as bases e realmente procurar influenciadores genu\u00ednos e eficazes, sua estrat\u00e9gia de marketing n\u00e3o ser\u00e1 bem-sucedida. Esperamos que essas dicas o ajudem a trabalhar em prol de uma estrat\u00e9gia de marketing de influenciadores bem-sucedida para sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea j\u00e1 trabalhou com influenciadores? Conte-nos sobre sua experi\u00eancia nos coment\u00e1rios!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou desta postagem, siga-nos em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;para obter mais conte\u00fado excelente. Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;e&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Growing a membership business can take a lot of work, especially in the marketing department. Promotion, especially for a newer online business, can be a challenge. But, luckily there are businesses and individuals out there on the internet that can help your business reach even larger audiences. In this post, we are going to show [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":21514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94],"tags":[659,462],"class_list":["post-21340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-marketing","tag-influencer-marketing","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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