{"id":21704,"date":"2026-01-15T10:00:00","date_gmt":"2026-01-15T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21704"},"modified":"2026-01-15T10:01:51","modified_gmt":"2026-01-15T15:01:51","slug":"useful-membership-site-statistics-you-should-know","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/useful-membership-site-statistics-you-should-know\/","title":{"rendered":"60 estat\u00edsticas \u00fateis de sites de associa\u00e7\u00e3o que voc\u00ea deve conhecer (Atualizado em 2026)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Est\u00e1 procurando as estat\u00edsticas mais recentes sobre sites de assinatura? Voc\u00ea veio ao lugar certo. Temos acompanhado as principais tend\u00eancias para empresas do setor de assinaturas, e posso lhe garantir que, <em>o jogo mudou<\/em>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac180138d231\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac180138d231\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/useful-membership-site-statistics-you-should-know\/#LMS_Statistics\" >Estat\u00edsticas do LMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/useful-membership-site-statistics-you-should-know\/#Association_Memberships_Site_Statistics\" >Estat\u00edsticas do site de associa\u00e7\u00f5es de membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/useful-membership-site-statistics-you-should-know\/#Subscription_Membership_Site_Statistics\" >Estat\u00edsticas do site de associa\u00e7\u00e3o de assinatura<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/useful-membership-site-statistics-you-should-know\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">A economia dos criadores est\u00e1 amadurecendo. Estamos observando uma mudan\u00e7a significativa, afastando-se da busca por p\u00fablicos enormes e passivos. O novo foco? Construir comunidades de nicho menores, mas altamente engajadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso n\u00e3o tem mais a ver apenas com a personalidade; tem a ver com a demonstra\u00e7\u00e3o de um conhecimento real e verific\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 nesse ponto que o poder do <strong>independ\u00eancia da plataforma<\/strong> torna-se fundamental. J\u00e1 vimos in\u00fameros criadores perceberem o perigo de basear todo o seu neg\u00f3cio em uma plataforma social que n\u00e3o controlam. A estrat\u00e9gia mais inteligente \u00e9 ter controle direto sobre seu p\u00fablico, e um site de assinaturas \u00e9 a melhor maneira de fazer isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que temos que falar sobre IA. Mas n\u00e3o se trata de substituir os criadores; eu a vejo como uma assistente poderosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os criadores est\u00e3o usando a IA para aumentar sua criatividade, agilizar seu trabalho e oferecer <em>mais<\/em> valor para seus membros. De fato, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">quase nove em cada dez organiza\u00e7\u00f5es j\u00e1 est\u00e3o usando IA regularmente<\/a>, e o mundo dos criadores n\u00e3o \u00e9 exce\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em \u00faltima an\u00e1lise, tudo se resume a uma conex\u00e3o aut\u00eantica. Os dados comprovam isso: <a href=\"https:\/\/www.buddyboss.com\/blog\/top-membership-site-trends-to-watch\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">as associa\u00e7\u00f5es voltadas para a comunidade podem ter taxas de reten\u00e7\u00e3o de at\u00e9 85-92%<\/a>, esmagando a taxa de 60-70% para plataformas somente de conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toda essa mudan\u00e7a est\u00e1 ocorrendo dentro da economia de assinaturas em expans\u00e3o, um mercado que est\u00e1 <a href=\"https:\/\/market.us\/report\/subscription-economy-market\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">projetada para aumentar de $487 bilh\u00f5es em 2024 para mais de $2.129,92 bilh\u00f5es em 2034<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00f3s, da MemberPress, sabemos bem como isso funciona. Tenho visto nossos clientes constru\u00edrem neg\u00f3cios incr\u00edveis ao adotarem exatamente essas tend\u00eancias. Na verdade, estou muito animado em anunciar que <strong>Os clientes do MemberPress j\u00e1 obtiveram mais de $2 bilh\u00f5es em receita!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criamos esta plataforma para facilitar aos empreendedores como voc\u00ea a transforma\u00e7\u00e3o de sua experi\u00eancia em um neg\u00f3cio pr\u00f3spero. Mas quero que voc\u00ea esteja t\u00e3o confiante quanto n\u00f3s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que compilei as estat\u00edsticas mais recentes dos tr\u00eas modelos de assinatura mais populares:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sistemas de gerenciamento de aprendizado (LMSs)<\/strong><\/li>\n\n\n\n<li><strong>Afilia\u00e7\u00f5es a associa\u00e7\u00f5es<\/strong><\/li>\n\n\n\n<li><strong>Sites de assinatura<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses insights o ajudar\u00e3o a focar sua estrat\u00e9gia de marketing e mostrar\u00e3o exatamente para onde nosso setor est\u00e1 indo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-background has-link-color wp-elements-1\" id=\"aioseo-lms-statistics\" style=\"color:#ffffff;background-color:#01569a\"><span class=\"ez-toc-section\" id=\"LMS_Statistics\"><\/span>Estat\u00edsticas do LMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os cursos on-line s\u00e3o uma \u00f3tima maneira de agregar valor e mais ofertas \u00e0 sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que cada vez mais empresas est\u00e3o utilizando sistemas de gest\u00e3o de aprendizagem (<a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">LMS<\/a>) para criar sites educacionais on-line ou adicionar componentes de aprendizagem aos seus sites de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cursos do MemberPress<\/a> \u00e9 um <a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LMS incorporado diretamente no MemberPress<\/a> que permite que voc\u00ea fa\u00e7a exatamente isso \u2013 de forma r\u00e1pida e f\u00e1cil.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"6cZeYWTGk4qL37yCPjgvG5doICND9B8lbBngjFXa8fnsmOOVYUlD1k0UMr4xIwHrE\"><div class=\"responsive-video\"><iframe title=\"Destaque dos cursos MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/phKJUcAbk_Q?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; Vis\u00e3o geral dos recursos dos cursos do MemberPRESS<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar analisando o mercado de plataformas LMS.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O mercado global de LMS est\u00e1 projetado para disparar de <strong>$27,09 bilh\u00f5es em 2025 para $82,00 bilh\u00f5es em 2032<\/strong>, o que representa uma taxa de crescimento anual composta (CAGR) de 17,1%. (<a href=\"https:\/\/www.fortunebusinessinsights.com\/press-release\/learning-management-system-market-9261#:~:text=The%20global%C2%A0Learning%20Management%20System%20(LMS)%20Market%20%C2%A0size%20was%20valued%20at%20USD%2023.35%20billion%20in%202024.%20The%20market%20is%20projected%20to%20grow%20from%20USD%2027.09%20billion%20in%202025%20to%20USD%2082.00%20billion%20by%202032%2C%20exhibiting%20a%20CAGR%20of%2017.1%25%20during%20the%20forecast%20period.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Insights de neg\u00f3cios da Fortune<\/a>)<br><br><\/li>\n\n\n\n<li>A Am\u00e9rica do Norte dominou o mercado global de LMS em 2024, detendo a maior participa\u00e7\u00e3o em <strong>42.57%<\/strong>. (<a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/learning-management-system-market-101376#:~:text=North%20America%20dominated%20the%20global%20learning%20management%20system%20market%20with%20a%20share%20of%2042.57%25%20in%202024.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Insights de neg\u00f3cios da Fortune<\/a>)<br><br><\/li>\n\n\n\n<li>O <strong>\u00c1sia-Pac\u00edfico<\/strong> A proje\u00e7\u00e3o \u00e9 de que a regi\u00e3o da Am\u00e9rica Latina tenha a maior taxa composta de crescimento anual (CAGR) at\u00e9 2030. Esse crescimento explosivo est\u00e1 sendo impulsionado por investimentos governamentais maci\u00e7os em educa\u00e7\u00e3o digital e por uma enorme popula\u00e7\u00e3o que prioriza os dispositivos m\u00f3veis e adota rapidamente o e-learning. (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/learning-management-systems-market\" target=\"_blank\" rel=\"noreferrer noopener\">Pesquisa Grand View<\/a>)<br><br><\/li>\n\n\n\n<li>Esses mercados s\u00e3o os que mais utilizam os sistemas LMS devido \u00e0 alta taxa de ado\u00e7\u00e3o da tecnologia e \u00e0 disponibilidade de infraestrutura de Internet. (<a href=\"https:\/\/straitsresearch.com\/report\/lms-market\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pesquisa de estreito<\/a>)<br><br><\/li>\n\n\n\n<li><strong>88% de organiza\u00e7\u00f5es <\/strong>citam uma experi\u00eancia de usu\u00e1rio (UX) ruim como o principal motivo para trocar suas ferramentas de aprendizagem. (<a href=\"https:\/\/www.atrixware.com\/blog\/wp\/over-100-lms-statistics-for-2025\/#:~:text=88%25%20cite%20poor%20UX%20as%20the%20main%20reason%20for%20switching%20learning%20tools.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Atrixware<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_047adea36809f9e66d332097d1b1d66b\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-structure-an-online-course\/\" rel=\"nofollow\"  class=\"button button-orange center\">LEIA Como estruturar seu curso on-line para obter o m\u00e1ximo de envolvimento<\/a>\n<\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os setores que usam plataformas LMS podem ser divididos da seguinte forma:\n<ul class=\"wp-block-list\">\n<li><strong>Educa\u00e7\u00e3o:<\/strong> 21%<\/li>\n\n\n\n<li><strong>Tecnologia:<\/strong> 12%<\/li>\n\n\n\n<li><strong>Fabrica\u00e7\u00e3o:<\/strong> 9%<\/li>\n\n\n\n<li><strong>Assist\u00eancia m\u00e9dica:<\/strong> 7%<\/li>\n\n\n\n<li><strong>Consultoria:<\/strong> 7%<\/li>\n\n\n\n<li><strong>Desenvolvimento de software:<\/strong> 4%<\/li>\n\n\n\n<li><strong>Organiza\u00e7\u00f5es sem fins lucrativos:<\/strong> 3%<\/li>\n\n\n\n<li><strong>Im\u00f3veis:<\/strong> 3%<br>(<a href=\"https:\/\/nikolaroza.com\/learning-management-system-statistics-facts-trends\/#:~:text=The%20education%20sector%20leads%20LMS%20usage,3%25%20LMS%20usage.%C2%A0(Source)\" title=\"\">Estat\u00edsticas do eLearning<\/a>)<br><br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>90% de empresas<\/strong> agora usam o e-learning como parte do treinamento de seus funcion\u00e1rios. Esse \u00e9 um n\u00famero enorme que mostra que o aprendizado digital se tornou uma pr\u00e1tica comercial padr\u00e3o e essencial. (<a href=\"https:\/\/saufter.io\/elearning-statistics\/#:~:text=e%2Dlearning%20industry.-,90%25,corporations%20now%20use%20e%2Dlearning%20compared%20to%20just%204%25%20in%201995.,-In%202017%2C%20the\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Saufter AI)<\/a><br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"GPRhN2Ew4t0mqYTXzcQVv\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender cursos on-line no WordPress em 2024 (cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; COMO CRIAR UM CURSO NO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoje, <strong>mais de 87% das organiza\u00e7\u00f5es usam um LMS baseado em nuvem<\/strong>, deixando apenas 13% do mercado para sistemas tradicionais no local. (<a href=\"https:\/\/www.ispringsolutions.com\/blog\/best-cloud-based-lms#:~:text=Over%2087%25%20of%20users%20had%20already%20made%20the%20switch%20to%20cloud%2Dbased%20LMS%2C%20leaving%20on%2Dpremise%20systems%20with%20only%2013%25%20of%20the%20market.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Solu\u00e7\u00f5es iSpring<\/a>)<br><br><\/li>\n\n\n\n<li><strong>81% dos estudantes universit\u00e1rios dos EUA usam um laptop<\/strong> para seus cursos e, ao mesmo tempo, uma significativa <strong>56% relatam ter conclu\u00eddo trabalhos acad\u00eamicos em seus smartphones<\/strong>. (<a href=\"https:\/\/market.biz\/e-learning-statistics\/#:~:text=In%20terms%20of%20device%20usage%2C%20a%20significant%2056%25%20of%20U.S.%20college%20students%20complete%20academic%20work%20on%20their%20smartphones%2C%20while%2081%25%20use%20laptops%20for%20their%20coursework.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Market.biz<\/a>, <a href=\"https:\/\/research.com\/education\/online-education-statistics#:~:text=In%20a%20survey%2C%20it%20was%20found%20that%2056%25%20of%20American%20college%20students%20used%20their%20smartphones%20to%20complete%20academic%20work.%20Meanwhile%2C%2081%25%20of%20students%20used%20their%20laptops%20for%20college%20coursework%20(Robert%2C%202021).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pesquisa.com<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para a maioria das empresas de pequeno e m\u00e9dio porte, uma implementa\u00e7\u00e3o adequada de LMS normalmente varia de <strong>$5.000 a $25.000<\/strong>. Para empresas maiores ou que precisam de uma plataforma personalizada, esses custos podem facilmente come\u00e7ar em <strong>$50,000<\/strong> e ir muito, muito mais alto. (<a href=\"https:\/\/softwarefinder.com\/resources\/lms-pricing#:~:text=For%20small%20to%20medium%2Dsized%20businesses%2C%20the%20average%20implementation%20cost%20for%20LMS%20systems%20typically%20ranges%20from%20%245%2C000%20to%20%2425%2C000\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Localizador de software<\/a>)<br><br><\/li>\n\n\n\n<li><strong>De 6 a 8 semanas<\/strong> A linha do tempo \u00e9 comum para <strong>pequenas implanta\u00e7\u00f5es<\/strong>. Para <strong>implementa\u00e7\u00f5es em escala empresarial<\/strong> que envolvem integra\u00e7\u00f5es complexas e migra\u00e7\u00e3o de dados, um <strong>4-6 meses<\/strong> \u00e9 mais realista. (<a href=\"https:\/\/whatfix.com\/blog\/lms-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Whatfix<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_776f86e93f2d6c602bb322d22b64db23\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-online-course-launch-checklist\/\" rel=\"nofollow\"  class=\"button button-orange center\">LEIA Lista de verifica\u00e7\u00e3o de lan\u00e7amento de curso on-line gratuito<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-background has-link-color wp-elements-2\" id=\"aioseo-association-memberships\" style=\"color:#ffffff;background-color:#01569a\"><span class=\"ez-toc-section\" id=\"Association_Memberships_Site_Statistics\"><\/span>Estat\u00edsticas do site de associa\u00e7\u00f5es de membros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1024x480.png\" alt=\"P\u00e1gina inicial da Craft Industry Alliance\" class=\"wp-image-52707\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1080x506.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage.png 1323w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As associa\u00e7\u00f5es s\u00e3o, em geral, organiza\u00e7\u00f5es menores que atendem aos interesses de uma profiss\u00e3o ou com\u00e9rcio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As associa\u00e7\u00f5es tamb\u00e9m est\u00e3o relacionadas a obras de caridade e filantr\u00f3picas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses \u00f3rg\u00e3os geralmente recrutam e apoiam organiza\u00e7\u00f5es de membros individuais (IMO), grupos comerciais ou uma combina\u00e7\u00e3o dos dois.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As associa\u00e7\u00f5es s\u00e3o criadas para desenvolver e compartilhar conhecimento e melhores pr\u00e1ticas, bem como para apoiar as redes de contatos de seus membros. Elas tamb\u00e9m oferecem apoio aos membros e defendem seus interesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As organiza\u00e7\u00f5es associativas n\u00e3o atendem ao p\u00fablico em geral. As necessidades dos associados s\u00e3o espec\u00edficas, e cada associa\u00e7\u00e3o pode ter sua pr\u00f3pria cultura, dependendo do setor em que atua.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada em algumas estat\u00edsticas \u00fateis do site de associa\u00e7\u00e3o que melhorar\u00e3o o marketing de uma associa\u00e7\u00e3o e aumentar\u00e3o o recrutamento.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cPor que as pessoas se filiam a associa\u00e7\u00f5es?\u201d Os dados mais recentes de 2025 nos d\u00e3o uma resposta bem clara. Descobrimos que os principais motivos est\u00e3o todos relacionados ao avan\u00e7o profissional concreto. De acordo com um relat\u00f3rio recente, os associados afirmaram que suas principais motiva\u00e7\u00f5es eram:\n<ul class=\"wp-block-list\">\n<li><strong>54%<\/strong> unidos <strong>para expandir sua rede profissional.<\/strong><\/li>\n\n\n\n<li><strong>53%<\/strong> unidos <strong>para manter-se atualizado com as \u00faltimas tend\u00eancias\/eventos em seu setor.<\/strong><\/li>\n\n\n\n<li><strong>49%<\/strong> disse isso <strong>beneficia o desenvolvimento de suas carreiras.<\/strong> (<a href=\"https:\/\/associationsnow.com\/2025\/04\/report-members-look-to-associations-for-career-support\/#:~:text=The%20top%20reasons%20for%20joining%20an%20association%2C%20according%20to%20the%20survey%2C%20are%20%E2%80%9Cto%20expand%20my%20professional%20network%E2%80%9D%20(54%20percent)%2C%20%E2%80%9Cto%20stay%20up%20to%20date%20with%20the%20latest%20trends\/events%20in%20my%20industry%E2%80%9D%20(53%20percent)%2C%20and%20%E2%80%9Cbenefits%20my%20career%20development%E2%80%9D%20(49%20percent).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Associa\u00e7\u00f5es agora<\/a>)<br><br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Quando olhamos para a m\u00e9dia <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">reten\u00e7\u00e3o de membros<\/a> taxas, <strong>associa\u00e7\u00f5es comerciais<\/strong> (aqueles que recrutam empresas) t\u00eam a maior taxa de <strong>90%<\/strong>. Mas <strong>associa\u00e7\u00f5es combinadas<\/strong> (aqueles que recrutam indiv\u00edduos e empresas) est\u00e3o logo atr\u00e1s deles com um <strong>Taxa de reten\u00e7\u00e3o do 83%<\/strong>. Associa\u00e7\u00f5es que <em>somente<\/em> os indiv\u00edduos recrutados t\u00eam uma reten\u00e7\u00e3o m\u00e9dia ligeiramente menor de <strong>81%<\/strong>. (<a href=\"https:\/\/www.remembers.com\/blog\/how-to-increase-membership-renewal\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Billhighway \/ MGI<\/a>)<br><br><\/li>\n\n\n\n<li>O maior grupo geracional em associa\u00e7\u00f5es \u00e9 a gera\u00e7\u00e3o Baby Boomer (<strong>27%<\/strong>). <strong>Millennials<\/strong> formam o pr\u00f3ximo grupo mais alto em<strong>25%<\/strong> enquanto <strong><strong>Gera\u00e7\u00e3o <\/strong>Z <\/strong>normalmente constitui <strong>11%<\/strong>. (<a href=\"https:\/\/associationsnow.com\/2025\/06\/report-associations-anxious-to-preserve-membership-growth\/#:~:text=Associations%20have%20generally,attract%20younger%20members.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Associa\u00e7\u00f5es agora<\/a>)<br><br><\/li>\n\n\n\n<li>Quando analisamos os canais de recrutamento em geral que obt\u00eam o maior n\u00famero de novos associados, os dados mudaram. De acordo com o 2025 Membership Performance Benchmark Report, <strong>eventos e reuni\u00f5es<\/strong> s\u00e3o agora a estrat\u00e9gia com melhor desempenho, citada por <strong>52%<\/strong> de organiza\u00e7\u00f5es, seguido por <strong>indica\u00e7\u00f5es de membros<\/strong> (boca a boca) e <strong>marketing por e-mail<\/strong>. (<a href=\"https:\/\/blog.propellocloud.com\/membership-acquisition\" target=\"_blank\" rel=\"noreferrer noopener\">Propello<\/a>)<br><br><\/li>\n\n\n\n<li>Nos canais de recrutamento digital, <strong>53% de todo o tr\u00e1fego da Web vem da pesquisa org\u00e2nica (SEO)<\/strong>, enquanto a pesquisa paga (PPC) responde por 27%. De fato, <strong>O SEO converte a uma taxa de 2,4%<\/strong>, que \u00e9 quase o dobro da taxa de convers\u00e3o de 1,3% para an\u00fancios de pesquisa pagos. (<a href=\"https:\/\/sagapixel.com\/ppc\/seo-vs-ppc-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sagapixel<\/a>)<br><br><\/li>\n\n\n\n<li>Quais s\u00e3o os mais usados <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\" title=\"Como criar uma comunidade e aumentar o envolvimento com os grupos do Facebook para empresas\">plataformas de m\u00eddia social<\/a> para associa\u00e7\u00f5es? <strong>LinkedIn<\/strong> \u00e9 agora a op\u00e7\u00e3o #1 para <em>publicidade paga<\/em>, com <strong>41%<\/strong> de associa\u00e7\u00f5es que o utilizam. Isso \u00e9 seguido por <strong>mecanismos de busca (36%)<\/strong> e <strong>Facebook (35%)<\/strong>. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=For%20instance%2C%20the,34%25%20of%20associations\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MemberJungle<\/a>)<br><br><\/li>\n\n\n\n<li>Para <strong>B2B ou associa\u00e7\u00f5es comerciais<\/strong>, <strong>LinkedIn<\/strong> \u00e9 agora a plataforma essencial. \u00c9 a vencedora indiscut\u00edvel para alcan\u00e7ar p\u00fablicos profissionais de alto valor, e \u00e9 onde estamos observando os maiores <em>qualidade<\/em> de leads, mesmo que o custo seja maior. (<a href=\"https:\/\/victoriousdigital.in\/linkedin-vs-facebook-which-platform-is-better-for-you-in-2025\/#:~:text=suit%20varying%20goals.-,LinkedIn%20Ads%3A,of%20a%20recruiter%2C%20consultant%2C%20or%20a%20company%20that%20offers%20professional%20services.,-Facebook%20Ads%3A\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Victorious Digital<\/a>)<br><br><\/li>\n\n\n\n<li>Para <strong>B2C ou associa\u00e7\u00f5es focadas em indiv\u00edduos<\/strong>, o <strong>Metaplataformas (Facebook e Instagram)<\/strong> ainda s\u00e3o os motores mais potentes. <br><br>Para organiza\u00e7\u00f5es sem fins lucrativos (muito semelhantes \u00e0s associa\u00e7\u00f5es), os dados de 2025 mostram que os an\u00fancios da Meta t\u00eam um desempenho significativamente melhor <strong>Retorno sobre os gastos com an\u00fancios ($0.48)<\/strong> em compara\u00e7\u00e3o com plataformas como o TikTok ($0.03). Isso torna o Facebook uma ferramenta altamente eficiente para recrutamento em massa. (<a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/social-media-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tecnologia sem fins lucrativos para o bem<\/a>)<br><br><\/li>\n\n\n\n<li>Oferta <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-users-renew-subscriptions\/\" title=\"\">renova\u00e7\u00e3o anual autom\u00e1tica<\/a> via cart\u00e3o de cr\u00e9dito \u00e9 um dos principais fatores de reten\u00e7\u00e3o. As organiza\u00e7\u00f5es que implementam <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" title=\"\">processos de renova\u00e7\u00e3o automatizados<\/a> ver uma <strong>10-15% melhoria na reten\u00e7\u00e3o de associados<\/strong>. Esse \u00fanico recurso resolve diretamente um dos maiores motivos da rotatividade: a <strong>13%<\/strong> de membros que perdem a validade simplesmente porque se esqueceram de renovar. (<a href=\"https:\/\/www.associationsonline.com\/growing-your-membership\/the-membership-renewal-problem-nobody-talks-about\/#:~:text=The%20impact%20on%20renewal%20rates%20surprises%20most%20associations.%20Organizations%20implementing%20automated%20renewal%20processes%20see%2010%2D15%25%20improvements%20in%20retention%2C%20not%20because%20members%20suddenly%20value%20membership%20more%2C%20but%20because%20convenience%20no%20longer%20blocks%20intent.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Gerenciamento de associa\u00e7\u00f5es on-line<\/a>,<a href=\"https:\/\/www.yourmembership.com\/blog\/best-practices-for-auto-renewal-to-increase-renewal-rates\/#:~:text=The%20truth%20is%20that%20members%20need%20a%20reminder%20that%20it%E2%80%99s%20time%20to%20renew%20their%20membership.%20In%20fact%2C%20the%20Momentive%20Software%20Member%20Loyalty%20Study%20found%20that%2013%20percent%20of%20lapsed%20members%20simply%20forgot%20to%20renew.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sua associa\u00e7\u00e3o<\/a>)<br><br><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\" title=\"\">Cria\u00e7\u00e3o de uma comunidade on-line dedicada<\/a> \u00e9 uma das mais poderosas estrat\u00e9gias de engajamento deliberado. As organiza\u00e7\u00f5es com uma comunidade ativa veem <strong>40-60% maior reten\u00e7\u00e3o<\/strong>, e os membros que ingressam nessa comunidade s\u00e3o <strong>70% mais prov\u00e1vel de renovar<\/strong> ap\u00f3s seu primeiro ano. (<a href=\"https:\/\/www.wp-tonic.com\/best-member-retention-strategies-for-2025\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WP-T\u00f4nico<\/a>)<br><br><\/li>\n\n\n\n<li>A abordagem de que \u201ca qualidade \u00e9 mais importante do que a quantidade\u201d \u00e9 uma tend\u00eancia fundamental, com <strong>45% de organiza\u00e7\u00f5es de filia\u00e7\u00e3o que planejam personalizar eventos e atividades comunit\u00e1rias<\/strong> em 2026. Isso inclui a cria\u00e7\u00e3o de calend\u00e1rios e semin\u00e1rios de acordo com os interesses espec\u00edficos dos membros para aumentar o engajamento. (<a href=\"https:\/\/blog.propellocloud.com\/membership-trends#:~:text=45%25%20will%20personalise%20events%20and%20community%20activity.%20Designing%20calendars%2C%20seminars%2C%20and%20groups%20around%20specific%20member%20interests.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Propello<\/a>)<br><br><\/li>\n\n\n\n<li>O motivo mais comum para a n\u00e3o renova\u00e7\u00e3o dos associados \u00e9 <strong>\u201cfalta de percep\u00e7\u00e3o de valor.\u201d<\/strong> Al\u00e9m disso, <strong>63% de inscri\u00e7\u00f5es de membros perdidas<\/strong> s\u00e3o atribu\u00eddas a uma \u201cfalta de compreens\u00e3o do valor da filia\u00e7\u00e3o\u201d. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=Essentially%2C%20association%E2%80%99s%20memberships%20have%20value%2C%20if%20they%20didn%E2%80%99t%20renewal%20rates%20would%20be%20much%20lower%20than%2084%25%2C%20the%20issue%20is%20that%20they%20are%20struggling%20to%20effectively%20communicate%20that%20value%20and%20that%E2%80%99s%20why%2063%25%20of%20missed%20member%20sign%20ups%20are%20chalked%20up%20to%20%E2%80%9Ca%20lack%20of%20understanding%20the%20value%20of%20membership%E2%80%9D.%C2%A0\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MemberJungle<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_32e3fcde8b5f99056fc859ff4245cb83\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-business-directory-in-your-membership-site\/\" rel=\"nofollow\"  class=\"button button-orange center\">Agregue valor instant\u00e2neo com o MemberPress ClubDirectory\u2122 <\/a>\n<\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quando o valor de uma associa\u00e7\u00e3o \u00e9 claramente comunicado, o impacto \u00e9 enorme. Em testes de mensagens de proposi\u00e7\u00e3o de valor, <strong>explicar claramente o valor da associa\u00e7\u00e3o pode ter um impacto de 200% ou mais nas taxas de resposta dos associados<\/strong>. (<a href=\"https:\/\/www.marketinggeneral.com\/knowledge-bank\/tipster\/how-to-strengthen-your-association-s-value-proposition\/#:~:text=With%20a%20research,percent%20or%20more!\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing General Incorporated<\/a>)<br><br><\/li>\n\n\n\n<li>Uma proposta de valor vaga \u00e9 um grande obst\u00e1culo para o aumento do n\u00famero de associados. Uma proposta de valor clara, por outro lado, \u00e9 um impulsionador direto de novas aquisi\u00e7\u00f5es, e os dados mostram que ela pode <strong>aumentar as taxas de convers\u00e3o em 38-64%<\/strong>. (<a href=\"https:\/\/blog.propellocloud.com\/member-value-proposition#:~:text=A%20strong%20Member%20Value%20Proposition%20(MVP)%20is%20essential%20for%20boosting%20member%20acquisition%2C%20retention%2C%20and%20engagement.%20A%20clear%20value%20proposition%20can%20increase%20conversion%20rates%20by%2038%E2%80%9364%25%2C%20making%20it%20a%20direct%20driver%20of%20growth.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Propello<\/a>)<br><br><\/li>\n\n\n\n<li>A publicidade digital paga, incluindo postagens impulsionadas em m\u00eddias sociais e an\u00fancios em mecanismos de busca, \u00e9 uma estrat\u00e9gia essencial para o recrutamento de associados. Uma estrat\u00e9gia completa de <strong>73% de associa\u00e7\u00f5es<\/strong> agora usam alguma forma de marketing on-line pago. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=Paid%20digital%20advertising%20is%20becoming%20increasingly%20popular%2C%20with%2073%25%20of%20organisations%20now%20utilising%20some%20form%20of%20paid%20online%20marketing%2C\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MemberJungle<\/a>)<br><br><\/li>\n\n\n\n<li><strong>41% das organiza\u00e7\u00f5es planejam aumentar suas parcerias e programas de afinidade<\/strong> para ajudar na reten\u00e7\u00e3o. Al\u00e9m disso, <strong>69% veja benef\u00edcios escalonados<\/strong> como uma importante estrat\u00e9gia de reten\u00e7\u00e3o, e <strong>46% est\u00e3o explorando as recompensas condicionais<\/strong> para incentivar as renova\u00e7\u00f5es. (<a href=\"https:\/\/blog.propellocloud.com\/membership-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Propello<\/a>)<br><br><\/li>\n\n\n\n<li>O crescimento do quadro associativo se moderou um pouco, mas continua positivo. No ano passado, <strong>45% das associa\u00e7\u00f5es relataram um aumento no n\u00famero de associados<\/strong>, em compara\u00e7\u00e3o com 47% no ano anterior. (<a href=\"https:\/\/www.marketinggeneral.com\/knowledge-bank\/tipster\/the-2025-membership-marketing-benchmarking-report-is-here\/#:~:text=Sustained%20Membership%20Growth,the%202023%20report.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing General Incorporated<\/a>)<br><br><\/li>\n\n\n\n<li>No ano passado, <strong>quase 60% das associa\u00e7\u00f5es relatadas<a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-engagement\/\" title=\"\"> melhor engajamento dos membros<\/a><\/strong> do que no ano anterior, mostrando uma forte tend\u00eancia positiva. (<a href=\"https:\/\/www.growthzone.com\/news\/groundbreaking-2024-association-survey-reveals-critical-insights-for-the-industry\/#:~:text=Positive%20member%20engagement%20emerged%20as%20another%20central%20theme%20of%20the%20survey%20results%2C%20with%20nearly%2060%25%20of%20associations%20reporting%20better%20member%20engagement%20for%20year%2Dend%202023%20vs%202022.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zona de crescimento<\/a>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-background has-link-color wp-elements-3\" id=\"aioseo-subscription-memberships\" style=\"color:#ffffff;background-color:#01569a\"><span class=\"ez-toc-section\" id=\"Subscription_Membership_Site_Statistics\"><\/span>Estat\u00edsticas do site de associa\u00e7\u00e3o de assinatura<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os neg\u00f3cios baseados em assinaturas est\u00e3o crescendo em n\u00famero. \u00c9 a principal forma pela qual empresas e indiv\u00edduos podem obter uma renda recorrente online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar e analisar algumas estat\u00edsticas importantes sobre o modelo de assinatura. Elas fornecer\u00e3o as informa\u00e7\u00f5es mais relevantes de que voc\u00ea precisa para entender por que a economia de assinaturas se tornar\u00e1 a norma no futuro.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A economia de assinaturas est\u00e1 se expandindo em um ritmo alucinante. O mercado global foi avaliado em <strong>$487,0 bilh\u00f5es em 2024<\/strong> e dever\u00e1 aumentar para mais de <strong>$2,129.92 bilh\u00f5es at\u00e9 2034<\/strong>, crescendo a uma taxa de crescimento anual composta de 15,9%. (<a href=\"https:\/\/market.us\/report\/subscription-economy-market\/#:~:text=The%20Global%20Subscription%20Economy%20Market%20size%20is%20expected%20to%20be%20worth%20around%20USD%202%2C129.92%20Billion%20By%202034%2C%20from%20USD%20487.0%20billion%20in%202024%2C%20growing%20at%20a%20CAGR%20of%2015.9%25%20during%20the%20forecast%20period%20from%202025%20to%202034.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Market.us<\/a>)<br><br><\/li>\n\n\n\n<li>O modelo de assinatura n\u00e3o est\u00e1 apenas crescendo; ele est\u00e1, de fato, superando o desempenho do mercado em geral. Nos \u00faltimos dois anos, as empresas inclu\u00eddas no \u00cdndice da Economia de Assinaturas registraram crescimento na receita <strong>11% tem desempenho superior ao do S&amp;P 500<\/strong>. (<a href=\"https:\/\/www.zuora.com\/press-release\/zuora-subscription-economy-index-2025\/#:~:text=REDWOOD%20CITY%2C%20Calif,S%26P%20500).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zuora<\/a>)<br><br><\/li>\n\n\n\n<li>A ado\u00e7\u00e3o de assinaturas \u00e9 agora o padr\u00e3o para os consumidores americanos. A partir de 2025, um n\u00famero impressionante de <strong>88% das resid\u00eancias dos EUA<\/strong> t\u00eam pelo menos uma assinatura de streaming de v\u00eddeo, com <strong>53% dessas fam\u00edlias<\/strong> pagando por quatro ou mais servi\u00e7os. (<a href=\"https:\/\/www.cloudwards.net\/streaming-services-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nuvens<\/a>)<br><br><\/li>\n\n\n\n<li>O modelo direto ao consumidor, que \u00e9 a base das assinaturas, foi amplamente adotado pelos principais setores. Por exemplo, um <strong>77% das empresas de vestu\u00e1rio e acess\u00f3rios agora vendem diretamente aos consumidores<\/strong>, A empresa est\u00e1 usando esse modelo para ter o relacionamento com o cliente. (<a href=\"https:\/\/thehubcontent.com\/news\/dtc-stats-2025\/#:~:text=7.%20About%2077%25%20of%20apparel%20and%20accessory%20companies%20now%20sell%20directly%20to%20consumers%20(DTC)%2C%20reflecting%20a%20major%20shift%20toward%20owning%20customer%20relationships%20and%20maximizing%20margins.%20(Source)\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">TheHubContent<\/a>)<br><br><\/li>\n\n\n\n<li>Os millennials e os bridge millennials s\u00e3o os mais propensos a usar <a href=\"https:\/\/memberpress.com\/pt\/blog\/brick-and-mortar-business-online\/\" title=\"\">varejo<\/a> assinaturas, com <strong>39% de millennials<\/strong> e <strong>38% de millennials de ponte<\/strong> que confiam neles para suas necessidades de compras di\u00e1rias. (<a href=\"https:\/\/www.pymnts.com\/news\/retail\/2024\/nearly-40percent-of-millennials-rely-on-retail-subscriptions-for-shopping\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">PYMNTS.com<\/a>)<\/li>\n<\/ul>\n\n\n\n<div id=\"ad-53647\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/memberpress.com\/pt\/ads\/post-membership-site-ideas\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Ideias de sites de associa\u00e7\u00e3o matadoras\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas com <strong>10 a 100 funcion\u00e1rios t\u00eam um gasto anual total com SaaS que varia entre $250.000 e $1 milh\u00e3o<\/strong>. (<a href=\"https:\/\/www.demandsage.com\/saas-statistics\/#:~:text=Digging%20a%20bit%20deeper%2C%20a%20company%20with%2010%20to%20100%20employees%20has%20a%20total%20SaaS%20spend%20between%20%24250k%20to%20%241%20million%20spread%20over%2050%20to%2070%20apps.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DemandSage<\/a>)<br><br><\/li>\n\n\n\n<li>O n\u00famero de assinaturas de SaaS que uma pequena empresa usa tem aumentado constantemente. As empresas com <strong>menos de 100 funcion\u00e1rios agora usam cerca de 40 aplicativos SaaS<\/strong> em m\u00e9dia. (<a href=\"https:\/\/cropink.com\/saas-statistics#:~:text=Companies%20with%20over%201%2C000%20employees%20used%20an%20average%20of%20177%20SaaS%20apps%2C%20whereas%20those%20with%20less%20than%20100%20employees%20used%20about%2040%20SaaS%20apps.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Cropink<\/a>)<br><br><\/li>\n\n\n\n<li>A cren\u00e7a de que os modelos de assinatura s\u00e3o fundamentais para o crescimento agora \u00e9 um fato comprovado. Os <strong>Segmento B2B (Business-to-Business)<\/strong> somente, impulsionado por SaaS e plataformas corporativas, foi respons\u00e1vel por <strong>55.2%<\/strong> de todo o mercado de economia de assinaturas em 2024, demonstrando que a receita recorrente \u00e9 a estrat\u00e9gia dominante para opera\u00e7\u00f5es comerciais modernas. (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/subscription-economy-market-report#:~:text=Business%20Model%20Insights,and%20data%20analytics.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pesquisa Grand View<\/a>)<br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para empresas de assinatura estabelecidas, os assinantes existentes s\u00e3o o principal mecanismo de receita, gerando, em m\u00e9dia <strong>76% da receita recorrente anual (ARR) de uma empresa<\/strong>. (<a href=\"https:\/\/www.zuora.com\/resource\/how-much-revenue-is-driven-by-existing-subscribers\/#:~:text=Zuora%E2%80%99s%20%C2%AE%20Subscribed%20Institute,70%25%20and%2081%25.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zuora<\/a>)<br><br><\/li>\n\n\n\n<li>Um completo <strong>70% de l\u00edderes empresariais<\/strong> agora afirmam que os modelos de neg\u00f3cios por assinatura s\u00e3o cruciais para suas perspectivas futuras. Esse otimismo \u00e9 generalizado, com <strong>89% de empresas<\/strong> afirmando que est\u00e3o otimistas quanto ao crescimento da receita recorrente no pr\u00f3ximo ano. (<a href=\"https:\/\/www.digitalroute.com\/blog\/recurring-revenue-statistics\/#:~:text=70%25%20of%20business%20leaders%20claim%20subscription%20business%20models%20are%20crucial%20to%20their%20prospects%20in%20the%20future.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DigitalRoute<\/a>, <a href=\"https:\/\/www.11fs.com\/article\/subscription-trends-to-watch-in-2025#:~:text=Despite%20global%20economic%20headwinds%2C%20rising%20prices%20and%20over%20half%20of%20consumers%20now%20precisely%20tracking%20their%20subscription%20spend%2C%2089%25%20of%20businesses%20are%20optimistic%20about%20recurring%20revenue%20growth%20for%20the%20year%20ahead.%20They%20predict%20changing%20customer%20demand%20is%20the%20top%20factor%20that%20will%20impact%20profitability.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">11:FS<\/a>)<br><br><\/li>\n\n\n\n<li>O principal fator que motiva a ado\u00e7\u00e3o de um modelo de assinatura \u00e9 o imenso impacto na avalia\u00e7\u00e3o da empresa. O valor de uma empresa baseada em assinaturas pode chegar a <strong>at\u00e9 oito vezes<\/strong> a de um neg\u00f3cio semelhante, baseado em transa\u00e7\u00f5es, com receita recorrente m\u00ednima. (<a href=\"https:\/\/integrabrokers.com\/why-subscription-model-businesses-sell-for-higher-valuations-in-2025\/#:~:text=Subscription%20businesses%20command%20significantly,provides%20to%20business%20operations.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Corretoras Integra<\/a>)<br><br><\/li>\n\n\n\n<li>O foco nos modelos de assinatura como uma ferramenta de reten\u00e7\u00e3o tornou-se uma estrat\u00e9gia comercial fundamental. Com as taxas de aquisi\u00e7\u00e3o de assinantes caindo de <strong>4,1% a 2,8%<\/strong>, <strong>a reten\u00e7\u00e3o surgiu como a pedra angular do sucesso das assinaturas<\/strong>. Isso ocorre porque os assinantes emocionalmente conectados t\u00eam uma <strong>306% maior valor de vida \u00fatil<\/strong> do que apenas clientes satisfeitos. (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20250116598246\/en\/Retention-Emerges-as-Subscription-Industrys-Top-Trend-in-Recurlys-2025-Insights#:~:text=%2D%20The%20shift%20to%20retention%3A%20Acquisition%20rates%20dropped%20from%204.1%25%20in%202021%20to%202.8%25%2C%20signaling%20the%20continued%20shift%20toward%20profitable%20growth.%20Subscription%20businesses%20continue%20to%20focus%20on%20cost%20effective%20acquisition%20strategies%20while%20improving%20churn%20through%20subscriber%20engagement%20and%20loyalty.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Fio Comercial<\/a>, <a href=\"https:\/\/www.amraandelma.com\/e-commerce-subscription-model-statistics\/#:~:text=Customers%20who%20are%20emotionally%20connected%20to%20a%20brand%20have%20a%20306%25%20higher%20lifetime%20value%20than%20those%20who%20are%20simply%20satisfied%2C%20emphasizing%20the%20importance%20of%20building%20strong%20customer%20relationships%20in%20subscription%20models.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Amra e Elma<\/a>)<br><br><\/li>\n\n\n\n<li>A tend\u00eancia do \u201ccord-cutting\u201d se acelerou muito al\u00e9m das proje\u00e7\u00f5es anteriores. A partir de 2025, <strong>a TV por assinatura tradicional j\u00e1 havia diminu\u00eddo para apenas 41% dos domic\u00edlios com internet nos EUA<\/strong>, o que significa que a maioria das resid\u00eancias j\u00e1 migrou para solu\u00e7\u00f5es baseadas em streaming. (<a href=\"https:\/\/www.advanced-television.com\/2025\/11\/05\/data-streaming-subscriptions-reach-91-of-us-internet-homes\/#:~:text=According%20to%20Parks%20Associates%20data%2C%2091%20per%20cent%20of%20US%20internet%20households%20subscribe%20to%20at%20least%20one%20streaming%20video%20service%2C%20while%20traditional%20pay%2DTV%20has%20declined%20to%2041%20per%20cent%20of%20households.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Televis\u00e3o avan\u00e7ada<\/a>)<br><br><\/li>\n\n\n\n<li>Os servi\u00e7os de assinatura de m\u00fasica tamb\u00e9m est\u00e3o crescendo. O n\u00famero de assinaturas de m\u00fasica pagas nos EUA atingiu um novo recorde de <strong>105,3 milh\u00f5es<\/strong> no primeiro semestre de 2025. (<a href=\"https:\/\/www.musicbusinessworldwide.com\/us-streaming-subscriptions-hit-105-3m-in-h1-2025-but-recorded-music-revenue-was-up-by-less-than-1-yoy\/#:~:text=One%20positive%20stat%3A%20There%20were%20105.3%20million%20total%20paid%20premium%20music%20subscriptions%20in%20the%20period%2C%20up%206.3%20million%20YoY.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Music Business Worldwide<\/a>)<br><br><\/li>\n\n\n\n<li>O mercado de gerenciamento de faturamento de assinaturas, que inclui fornecedores de faturamento, foi avaliado em <strong>$6,9 bilh\u00f5es em 2022<\/strong> e dever\u00e1 atingir <strong>$47,7 bilh\u00f5es at\u00e9 2032<\/strong>. Isso representa uma taxa de crescimento anual composta (CAGR) de <strong>21.7%<\/strong> na pr\u00f3xima d\u00e9cada. (<a href=\"https:\/\/www.alliedmarketresearch.com\/press-release\/subscription-billing-management-market.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pesquisa de mercado da Allied<\/a>)<br><br><\/li>\n\n\n\n<li>Para associa\u00e7\u00f5es on-line, um <strong>taxa de rotatividade mensal de 5% ou menos<\/strong> \u00e9 considerada o \u201cSanto Graal\u201d ou a reten\u00e7\u00e3o de n\u00edvel superior. Uma taxa entre <strong>5-10% \u00e9 comum<\/strong> mas mostra um claro espa\u00e7o para melhorias, enquanto uma taxa de rotatividade de 10% ou mais \u00e9 um forte sinal de que voc\u00ea precisa abordar sua estrat\u00e9gia de reten\u00e7\u00e3o de membros. (<a href=\"https:\/\/www.membershipgeeks.com\/member-retention-churn\/#:~:text=A%20churn%20rate%20of%205,ultimately%20lower%20your%20churn%20rate.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Geeks de associa\u00e7\u00e3o<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_cc961996ebfbd2866a16e9d5e46bf6db\" href=\"https:\/\/memberpress.com\/pt\/blog\/reducing-your-membership-sites-churn\/\" rel=\"nofollow\"  class=\"button button-orange center\">LEIA Como reduzir a rotatividade de membros<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o \u00e9 isso! Esperamos que voc\u00ea tenha obtido informa\u00e7\u00f5es \u00fateis sobre o estado do modelo de neg\u00f3cios de associa\u00e7\u00f5es ao analisar tr\u00eas tipos diferentes de associa\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, <strong>a economia de assinaturas \u00e9 forte e est\u00e1 crescendo rapidamente. <\/strong>Se voc\u00ea planeja lan\u00e7ar um curso on-line ou deseja adicionar uma fonte de receita recorrente ao seu neg\u00f3cio de varejo, agora \u00e9 um \u00f3timo momento para aproveitar a onda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Foco na cria\u00e7\u00e3o de um produto de qualidade <\/strong>isso tornar\u00e1 a vida dos seus associados mais pr\u00e1tica, e voc\u00ea aumentar\u00e1 seus lucros ano ap\u00f3s ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escolha ferramentas e servi\u00e7os robustos desde o in\u00edcio para ajud\u00e1-lo a configurar e administrar seu site de associa\u00e7\u00e3o com facilidade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O MemberPress \u00e9 o plugin l\u00edder mundial de monetiza\u00e7\u00e3o, LMS e assinaturas para o WordPress<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o acredite apenas na nossa palavra, <a href=\"https:\/\/www.g2.com\/products\/memberpress\/reviews\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Leia o que nossos clientes t\u00eam a dizer\">leia os depoimentos de nossos clientes<\/a> por si mesmo e descubra como \u00e9 f\u00e1cil <a href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comece a funcionar em um dia<\/a>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver interessado em mais estat\u00edsticas comerciais, aqui est\u00e1 uma lista \u00fatil de&nbsp;<a href=\"https:\/\/wpforms.com\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">digital <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Procurando estat\u00edsticas incr\u00edveis sobre sites de associa\u00e7\u00e3o? Voc\u00ea est\u00e1 com sorte! Vasculhamos a Internet para encontrar os mais recentes insights sobre neg\u00f3cios de associa\u00e7\u00e3o e a economia de assinaturas.\u00a0<\/p>","protected":false},"author":1,"featured_media":78370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Use these statistics \r\nhttps:\/\/sellcoursesonline.com\/membership-site-statistics\r\nIf you have time (and it looks right), you can superimpose Blair's mug w\/the hat on the featured image. It should be in Canva (if not, don't worry about it).","footnotes":""},"categories":[404,94],"tags":[1556,70,708],"class_list":["post-21704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-marketing","tag-converter","tag-membership-site","tag-statistics","entry"],"acf":{"plans":"","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Gain insights into the state of the membership economy by looking at these membership site statistics and three different types of memberships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"membership site,marketing,statistics,converter\" \/>\n\t<link rel=\"canonical\" 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