{"id":21835,"date":"2020-06-01T09:00:00","date_gmt":"2020-06-01T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21835"},"modified":"2024-05-28T16:39:47","modified_gmt":"2024-05-28T20:39:47","slug":"how-to-plan-your-elearning-membership-site-questions-to-ask-yourself","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/","title":{"rendered":"Como planejar um curso on-line (7 perguntas a fazer a si mesmo)"},"content":{"rendered":"<p>A beleza dos sites de associa\u00e7\u00e3o \u00e9 que eles oferecem muitas maneiras diferentes de obter renda passiva e de ajudar os novos membros a crescer e desenvolver suas habilidades.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a05d03abc360\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a05d03abc360\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#Why_an_eLearning_Membership_Site\" >Por que um site de associa\u00e7\u00e3o de eLearning?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#Benefits_for_You\" >Benef\u00edcios para voc\u00ea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#Benefits_for_Customers\" >Benef\u00edcios para os clientes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#7_Critical_Questions_to_Ask_When_Planning_Your_eLearning_Business\" >7 perguntas cr\u00edticas a serem feitas ao planejar seu neg\u00f3cio de eLearning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#1_What_Do_You_Want_to_Teach\" >1. O que voc\u00ea quer ensinar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#2_Who_Do_You_Want_to_Teach\" >2. Quem voc\u00ea quer ensinar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#3_How_Will_You_Set_Up_Your_Membership_Model\" >3. Como voc\u00ea configurar\u00e1 seu modelo de associa\u00e7\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#4_What_Types_Of_Content_Will_You_Provide\" >4. Que tipo(s) de conte\u00fado voc\u00ea fornecer\u00e1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#5_Will_Your_Subscriptions_Be_Recurring_or_One-Time\" >5. Suas assinaturas ser\u00e3o recorrentes ou \u00fanicas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#6_Will_You_Have_Subscription_Levels_If_So_How_Many\" >6. Voc\u00ea ter\u00e1 n\u00edveis de assinatura? Se sim, quantos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#7_How_Do_You_Plan_To_Market_Your_Online_Business\" >7. Como voc\u00ea planeja divulgar seu neg\u00f3cio on-line?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Uma maneira de fazer parte disso \u00e9 criar um site de associa\u00e7\u00e3o de eLearning. O aprendizado virtual tornou-se um grande neg\u00f3cio nos \u00faltimos anos, e agora pessoas de todo o mundo est\u00e3o ensinando habilidades de todos os tipos no conforto de suas pr\u00f3prias casas.<\/p>\n\n\n\n<p>A vantagem do MemberPress \u00e9 que ele vem com seu pr\u00f3prio <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Complemento de cursos<\/a> que permite que voc\u00ea crie seu site de associa\u00e7\u00e3o e o curso on-line que o acompanha, de forma r\u00e1pida e f\u00e1cil.<\/p>\n\n\n\n<p>Mas a quest\u00e3o \u00e9: como come\u00e7ar? Neste artigo, vamos ajud\u00e1-lo com isso, apresentando sete perguntas que voc\u00ea deve fazer a si mesmo antes de come\u00e7ar. Mas primeiro...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-an-elearning-membership-site\"><span class=\"ez-toc-section\" id=\"Why_an_eLearning_Membership_Site\"><\/span><strong>Por que um site de associa\u00e7\u00e3o de eLearning?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o de aprendizagem on-line pode ser extremamente ben\u00e9fica para voc\u00ea e seus clientes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits-for-you\"><span class=\"ez-toc-section\" id=\"Benefits_for_You\"><\/span><strong>Benef\u00edcios para voc\u00ea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea cria um fluxo de renda passivo<\/li>\n\n\n\n<li>Voc\u00ea se destaca como especialista ou l\u00edder do setor em sua \u00e1rea<\/li>\n\n\n\n<li>Voc\u00ea pode expandir suas ofertas de servi\u00e7os em seu neg\u00f3cio de eLearning (consultas individuais, cursos ao vivo versus pr\u00e9-gravados, f\u00f3runs, programas de afiliados e muito mais)<\/li>\n\n\n\n<li>Voc\u00ea constr\u00f3i a fidelidade e o conhecimento da marca<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits-for-customers\"><span class=\"ez-toc-section\" id=\"Benefits_for_Customers\"><\/span><strong>Benef\u00edcios para os clientes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eles t\u00eam acesso a um meio de educa\u00e7\u00e3o potencialmente mais acess\u00edvel<\/li>\n\n\n\n<li>Eles podem aprender uma nova habilidade e us\u00e1-la para avan\u00e7ar em suas carreiras e\/ou iniciar um neg\u00f3cio pr\u00f3prio<\/li>\n\n\n\n<li>Eles t\u00eam a oportunidade de se relacionar, interagir e obter conhecimento de voc\u00ea e de outros membros da comunidade<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-critical-questions-to-ask-when-planning-your-elearning-business\"><span class=\"ez-toc-section\" id=\"7_Critical_Questions_to_Ask_When_Planning_Your_eLearning_Business\"><\/span><strong>7 perguntas cr\u00edticas a serem feitas ao planejar seu neg\u00f3cio de eLearning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-what-do-you-want-to-teach\"><span class=\"ez-toc-section\" id=\"1_What_Do_You_Want_to_Teach\"><\/span><strong>1. O que voc\u00ea quer ensinar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de fazer qualquer coisa para concretizar sua ideia de neg\u00f3cio on-line, \u00e9 importante certificar-se de que voc\u00ea sabe exatamente o que deseja ensinar. Em que voc\u00ea \u00e9 mais habilidoso? O que voc\u00ea pode facilmente ensinar aos outros a fazer? Qual \u00e9 a sua paix\u00e3o?\u00a0<\/p>\n\n\n\n<p>Lembre-se de que as pessoas se envolver\u00e3o com voc\u00ea e pagar\u00e3o pelo seu conhecimento. Certifique-se de oferecer aos clientes potenciais do site de associa\u00e7\u00e3o o valor m\u00e1ximo para que eles confiem em voc\u00ea e queiram continuar a aprender com voc\u00ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-who-do-you-want-to-teach\"><span class=\"ez-toc-section\" id=\"2_Who_Do_You_Want_to_Teach\"><\/span><strong>2. Quem voc\u00ea quer ensinar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A pr\u00f3xima pergunta que voc\u00ea deve fazer a si mesmo \u00e9, <em>Quem voc\u00ea quer ensinar?<\/em> Quem \u00e9 seu aluno ideal? Conhecer essas informa\u00e7\u00f5es o ajudar\u00e1 a entender melhor o tipo de conte\u00fado que voc\u00ea precisar\u00e1 fornecer aos seus clientes.\u00a0<\/p>\n\n\n\n<p>Dedique algum tempo para pesquisar e descobrir quem s\u00e3o seus alunos ideais. Por exemplo, se voc\u00ea optou por centralizar seu neg\u00f3cio de eLearning em ajudar os membros a aprimorar suas habilidades de escrita, voc\u00ea quer ter certeza de que seus alunos s\u00e3o pessoas que gostam de escrever como hobby, que s\u00e3o escritores profissionais ou estudantes universit\u00e1rios em busca de ajuda para escrever, ou que s\u00e3o propriet\u00e1rios de empresas que querem aumentar seu conte\u00fado.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/how-to-build-a-customer-base-for-your-premium-membership-site\/\"><em>Leia mais: Como criar uma base de clientes para seu site de associa\u00e7\u00e3o premium<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-how-will-you-set-up-your-membership-model\"><span class=\"ez-toc-section\" id=\"3_How_Will_You_Set_Up_Your_Membership_Model\"><\/span><strong>3. Como voc\u00ea configurar\u00e1 seu modelo de associa\u00e7\u00e3o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A configura\u00e7\u00e3o de sua empresa de associa\u00e7\u00e3o \u00e9 importante porque determinar\u00e1 como os alunos interagir\u00e3o com seus materiais de aprendizagem. Ela tamb\u00e9m deve determinar como ser\u00e3o definidos os n\u00edveis de assinatura.<\/p>\n\n\n\n<p>Seus membros ter\u00e3o acesso a apenas um curso por vez? Depois de se inscreverem, seus membros ter\u00e3o acesso a todos os cursos que desejarem? Ou seu site ter\u00e1 n\u00edveis diferentes em que o n\u00famero de materiais suplementares muda de acordo com o plano de assinatura do cliente?<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/membership-site-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Leia mais: 5 ideias atraentes para sites de associa\u00e7\u00e3o<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-what-type-s-of-content-will-you-provide\"><span class=\"ez-toc-section\" id=\"4_What_Types_Of_Content_Will_You_Provide\"><\/span><strong>4. Que tipo(s) de conte\u00fado voc\u00ea fornecer\u00e1?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em todos os sites de associa\u00e7\u00e3o bem-sucedidos, o conte\u00fado \u00e9 uma maneira fundamental de se conectar com os clientes, criar leads e desenvolver o envolvimento. Para o seu site de eLearning, voc\u00ea ter\u00e1 a tarefa de decidir qual conte\u00fado deve oferecer aos seus clientes que mais beneficiar\u00e1 a experi\u00eancia de aprendizagem deles.<\/p>\n\n\n\n<p>Voc\u00ea tem a op\u00e7\u00e3o de oferecer conte\u00fado como v\u00eddeos, webinars, podcasts, infogr\u00e1ficos, question\u00e1rios e publica\u00e7\u00f5es em blogs. O c\u00e9u \u00e9 o limite.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/what-types-of-content-can-you-create-for-a-membership-site\/\"><em>Leia mais: Aprendizagem baseada em cen\u00e1rios para cursos on-line<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-will-your-subscriptions-be-recurring-or-one-time\"><span class=\"ez-toc-section\" id=\"5_Will_Your_Subscriptions_Be_Recurring_or_One-Time\"><\/span><strong>5. Suas assinaturas ser\u00e3o recorrentes ou \u00fanicas?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Com os sites de aprendizagem virtual, voc\u00ea tem a op\u00e7\u00e3o de oferecer assinaturas recorrentes ou pode fazer com que os membros paguem pelos cursos um a um.\u00a0<\/p>\n\n\n\n<p>As assinaturas recorrentes s\u00e3o ideais se sua meta for a renda passiva, mas e se voc\u00ea ainda n\u00e3o tiver conte\u00fado suficiente preparado para uma assinatura mensal ou anual recorrente? \u00c9 nesse caso que uma assinatura \u00fanica pode ser uma op\u00e7\u00e3o melhor. Na verdade, muitos sites de eLearning oferecem uma combina\u00e7\u00e3o de cursos aut\u00f4nomos e assinaturas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" style=\"background-color:#ff9100\">O MemberPress pode ajud\u00e1-lo a vender cursos um a um e tamb\u00e9m com assinaturas recorrentes. Comece a vender cursos hoje mesmo! \u2192<\/a><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/should-your-membership-site-have-yearly-or-monthly-fees\/\"><em>Leia mais: Seu site de associa\u00e7\u00e3o deve ter taxas anuais ou mensais?<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-will-you-have-subscription-levels-if-so-how-many\"><span class=\"ez-toc-section\" id=\"6_Will_You_Have_Subscription_Levels_If_So_How_Many\"><\/span><strong>6. Voc\u00ea ter\u00e1 n\u00edveis de assinatura? Se sim, quantos?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea deve ter n\u00edveis de assinatura em seu site de associa\u00e7\u00e3o? Ou voc\u00ea quer ter uma oferta de n\u00edvel \u00fanico? Oferecer aos membros mais de um n\u00edvel de assinatura para escolher d\u00e1 a eles mais op\u00e7\u00f5es, permite que experimentem seu site com um investimento menor antes de aument\u00e1-lo \u00e0 medida que suas necessidades mudam e permite que voc\u00ea aumente o fluxo de caixa.<\/p>\n\n\n\n<p>O segredo para implementar com sucesso os n\u00edveis de assinatura \u00e9 lembrar que menos \u00e9 mais. Voc\u00ea n\u00e3o precisa oferecer aos seus membros dez op\u00e7\u00f5es diferentes, pois isso pode ser muito cansativo e at\u00e9 mesmo irritante. Recomendamos oferecer aos membros n\u00e3o mais do que tr\u00eas ou quatro op\u00e7\u00f5es de assinatura para escolher.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\"><em>Leia mais: Por que voc\u00ea deve oferecer v\u00e1rios n\u00edveis de pre\u00e7os para seu site de associa\u00e7\u00e3o<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-how-do-you-plan-to-market-your-online-business\"><span class=\"ez-toc-section\" id=\"7_How_Do_You_Plan_To_Market_Your_Online_Business\"><\/span><strong>7. Como voc\u00ea planeja divulgar seu neg\u00f3cio on-line?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, voc\u00ea deve considerar suas op\u00e7\u00f5es de marketing. Felizmente, h\u00e1 muitas maneiras diferentes de comercializar sua empresa de educa\u00e7\u00e3o on-line para clientes novos e existentes.\u00a0<\/p>\n\n\n\n<p>\u00c9 altamente recomend\u00e1vel que voc\u00ea se sente e crie um plano de vendas, que \u00e9 um esbo\u00e7o de seus planos, metas e estrat\u00e9gias de marketing. Esse plano deve incluir planos para o lan\u00e7amento do seu neg\u00f3cio, uma estrat\u00e9gia de m\u00eddia social, seu <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>e as datas em que essas tarefas devem ser conclu\u00eddas e implementadas.<\/p>\n\n\n\n<p>\u00c9 importante criar um layout de como voc\u00ea promover\u00e1 sua empresa desde o lan\u00e7amento, pois isso o ajudar\u00e1 a definir metas alcan\u00e7\u00e1veis e a anotar seus marcos e conquistas, al\u00e9m de mostrar onde voc\u00ea pode melhorar.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/\"><em>Leia mais: Crie um plano de vendas bem-sucedido para seu neg\u00f3cio de associa\u00e7\u00e3o em 6 etapas<\/em><\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Considera\u00e7\u00f5es finais<\/strong><\/p>\n\n\n\n<p>Esperamos que essas sete perguntas o ajudem a planejar e criar um neg\u00f3cio de associa\u00e7\u00e3o de eLearning que atenda aos seus clientes ao m\u00e1ximo!<\/p>\n\n\n\n<p>N\u00e3o coloque muita press\u00e3o sobre si mesmo durante esse processo - essas coisas levam tempo e voc\u00ea n\u00e3o pode apressar a perfei\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<p>Para obter mais assist\u00eancia na cria\u00e7\u00e3o de planos para sua empresa, confira nossas postagens sobre <a href=\"https:\/\/memberpress.com\/pt\/finding-your-target-audience-for-your-membership-site\/\">Encontrar seu p\u00fablico-alvo<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/5-secrets-to-launching-an-online-course-like-a-pro\/\">Lan\u00e7amento de um curso on-line<\/a>e como <a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-wordpress-site-into-a-learning-management-system-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Transforme seu site em um sistema de gerenciamento de aprendizagem (LMS)<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" style=\"background-color:#ff9100\">Comece hoje mesmo! \u2192<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The beauty of membership sites is that they offer so many different ways to earn passive income and to help new members grow and develop their skills. One way you can become part of this is by starting an eLearning membership site. 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Here are 7 questions to ask yourself before you dive in!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/checklist-document-in-laptop-and-working-desk-vector-cartoon-computer-vector-id1168006075.jpg"},"aioseo_meta_data":{"post_id":"21835","title":"Como planejar seu site de associa\u00e7\u00e3o de eLearning (7 perguntas para fazer a si mesmo)","description":"Um site de associa\u00e7\u00e3o de eLearning \u00e9 uma \u00f3tima maneira de gerar renda passiva, mas como come\u00e7ar? Aqui est\u00e3o 7 perguntas que voc\u00ea deve fazer a si mesmo antes de come\u00e7ar! &nbsp;","keywords":[{"label":"elearning","value":"elearning"},{"label":"online bsiness","value":"online bsiness"},{"label":"elearning membership site","value":"elearning membership site"},{"label":"online course creation","value":"online course creation"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:27:48","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:17:25","updated":"2026-03-03 15:05:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Plan an Online Course (7 Questions To Ask Yourself)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"How To Plan an Online Course (7 Questions To Ask Yourself)","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>The beauty of membership sites is that they offer so many different ways to earn passive income and to help new members grow and develop their skills.<\/p>","content":[{"type":"text","data":"The beauty of membership sites is that they offer so many different ways to earn passive income and to help new members grow and develop their skills."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way you can become part of this is by starting an eLearning membership site. Virtual learning has become a huge deal in the past several years, and now people all over the world are teaching skills of all kinds from the comfort of their own homes.<\/p>","content":[{"type":"text","data":"One way you can become part of this is by starting an eLearning membership site. Virtual learning has become a huge deal in the past several years, and now people all over the world are teaching skills of all kinds from the comfort of their own homes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The great thing about MemberPress is that it comes with its very own <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Courses add-on<\/a> that enables you to create your membership site and online course to go with it, quickly and easily.<\/p>","content":[{"type":"text","data":"The great thing about MemberPress is that it comes with its very own <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Courses add-on<\/a> that enables you to create your membership site and online course to go with it, quickly and easily."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But the question is, how do you get started? In this post, we'll help you with that by posing seven questions you should ask yourself before you get started. But first...<\/p>","content":[{"type":"text","data":"But the question is, how do you get started? In this post, we'll help you with that by posing seven questions you should ask yourself before you get started. But first..."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-an-elearning-membership-site\"><strong>Why an eLearning Membership Site?<\/strong><\/h2>","content":"Por que um site de associa\u00e7\u00e3o de eLearning?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Creating an online learning membership site can be extremely beneficial to both you and your customers:<\/p>","content":[{"type":"text","data":"Creating an online learning membership site can be extremely beneficial to both you and your customers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"benefits-for-you\"><strong>Benefits for You<\/strong><\/h3>","content":"Benef\u00edcios para voc\u00ea","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>You create a passive income stream<\/li>\n\n\n\n<li>You set yourself apart as an expert or industry leader in your field<\/li>\n\n\n\n<li>You can expand your service offerings within your eLearning business (one-on-one consultations, live vs. pre-recorded courses, forums, affiliate programs, and more)<\/li>\n\n\n\n<li>You build brand loyalty and awareness<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Voc\u00ea cria um fluxo de renda passivo<\/li>\n\n\n\n<li>Voc\u00ea se destaca como especialista ou l\u00edder do setor em sua \u00e1rea<\/li>\n\n\n\n<li>Voc\u00ea pode expandir suas ofertas de servi\u00e7os em seu neg\u00f3cio de eLearning (consultas individuais, cursos ao vivo versus pr\u00e9-gravados, f\u00f3runs, programas de afiliados e muito mais)<\/li>\n\n\n\n<li>Voc\u00ea constr\u00f3i a fidelidade e o conhecimento da marca<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>You create a passive income stream<\/li>","content":"Voc\u00ea cria um fluxo de renda passivo","data":{"text":"You create a passive income stream"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You set yourself apart as an expert or industry leader in your field<\/li>","content":"Voc\u00ea se destaca como especialista ou l\u00edder do setor em sua \u00e1rea","data":{"text":"You set yourself apart as an expert or industry leader in your field"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You can expand your service offerings within your eLearning business (one-on-one consultations, live vs. pre-recorded courses, forums, affiliate programs, and more)<\/li>","content":"Voc\u00ea pode expandir suas ofertas de servi\u00e7os em seu neg\u00f3cio de eLearning (consultas individuais, cursos ao vivo versus pr\u00e9-gravados, f\u00f3runs, programas de afiliados e muito mais)","data":{"text":"You can expand your service offerings within your eLearning business (one-on-one consultations, live vs. pre-recorded courses, forums, affiliate programs, and more)"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You build brand loyalty and awareness<\/li>","content":"Voc\u00ea constr\u00f3i a fidelidade e o conhecimento da marca","data":{"text":"You build brand loyalty and awareness"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"benefits-for-customers\"><strong>Benefits for Customers<\/strong><\/h3>","content":"Benef\u00edcios para os clientes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>They have access to a potentially more affordable means of education<\/li>\n\n\n\n<li>They can learn a new skill and use it to further their careers and\/or start a business of their own<\/li>\n\n\n\n<li>They have the opportunity to network, interact, and gain knowledge from you and other members of the community<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Eles t\u00eam acesso a um meio de educa\u00e7\u00e3o potencialmente mais acess\u00edvel<\/li>\n\n\n\n<li>Eles podem aprender uma nova habilidade e us\u00e1-la para avan\u00e7ar em suas carreiras e\/ou iniciar um neg\u00f3cio pr\u00f3prio<\/li>\n\n\n\n<li>Eles t\u00eam a oportunidade de se relacionar, interagir e obter conhecimento de voc\u00ea e de outros membros da comunidade<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>They have access to a potentially more affordable means of education<\/li>","content":"Eles t\u00eam acesso a um meio de educa\u00e7\u00e3o potencialmente mais acess\u00edvel","data":{"text":"They have access to a potentially more affordable means of education"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They can learn a new skill and use it to further their careers and\/or start a business of their own<\/li>","content":"Eles podem aprender uma nova habilidade e us\u00e1-la para avan\u00e7ar em suas carreiras e\/ou iniciar um neg\u00f3cio pr\u00f3prio","data":{"text":"They can learn a new skill and use it to further their careers and\/or start a business of their own"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They have the opportunity to network, interact, and gain knowledge from you and other members of the community<\/li>","content":"Eles t\u00eam a oportunidade de se relacionar, interagir e obter conhecimento de voc\u00ea e de outros membros da comunidade","data":{"text":"They have the opportunity to network, interact, and gain knowledge from you and other members of the community"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"7-critical-questions-to-ask-when-planning-your-elearning-business\"><strong>7 Critical Questions to Ask When Planning Your eLearning Business<\/strong><\/h2>","content":"7 perguntas cr\u00edticas a serem feitas ao planejar seu neg\u00f3cio de eLearning","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-what-do-you-want-to-teach\"><strong>1. What Do You Want to Teach?<\/strong><\/h3>","content":"1. O que voc\u00ea quer ensinar?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before you do anything toward realizing your online business idea, it\u2019s important to make sure you know exactly what you want to teach. What are you most skilled in? What can you easily teach others to do? What are you passionate about?&nbsp;<\/p>","content":[{"type":"text","data":"Before you do anything toward realizing your online business idea, it\u2019s important to make sure you know exactly what you want to teach. What are you most skilled in? What can you easily teach others to do? What are you passionate about?&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, people will be engaging with and paying for your expertise. You want to make sure you offer your potential membership site customers the ultimate value so they'll trust you and want to continue to learn from you.<\/p>","content":[{"type":"text","data":"Remember, people will be engaging with and paying for your expertise. You want to make sure you offer your potential membership site customers the ultimate value so they'll trust you and want to continue to learn from you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-who-do-you-want-to-teach\"><strong>2. Who Do You Want to Teach?<\/strong><\/h3>","content":"2. Quem voc\u00ea quer ensinar?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The next question you should ask yourself is, <em>who do you want to teach?<\/em> Who is your ideal student? Knowing this information will help you better understand the type of content you\u2019ll need to provide to your customers.&nbsp;<\/p>","content":[{"type":"text","data":"The next question you should ask yourself is, <em>who do you want to teach?<\/em> Who is your ideal student? Knowing this information will help you better understand the type of content you\u2019ll need to provide to your customers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Take some time to research and figure out who your ideal students are. For example, if you\u2019ve chosen to center your eLearning business around helping members improve their writing skills, you want to make sure your students are people who enjoy writing as a hobby, who are professional writers or college students looking for writing help, or who are business owners looking to ramp up their content.&nbsp;<\/p>","content":[{"type":"text","data":"Take some time to research and figure out who your ideal students are. For example, if you\u2019ve chosen to center your eLearning business around helping members improve their writing skills, you want to make sure your students are people who enjoy writing as a hobby, who are professional writers or college students looking for writing help, or who are business owners looking to ramp up their content.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\"><em>Read More: How to Build a Customer Base for Your Premium Membership Site<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\"><em>Read More: How to Build a Customer Base for Your Premium Membership Site<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-how-will-you-set-up-your-membership-model\"><strong>3. How Will You Set Up Your Membership Model?<\/strong><\/h3>","content":"3. Como voc\u00ea configurar\u00e1 seu modelo de associa\u00e7\u00e3o?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>How your membership business is set up is important because it will determine how your students will interact with your learning materials. It should also determine how your subscription levels will be laid out.<\/p>","content":[{"type":"text","data":"How your membership business is set up is important because it will determine how your students will interact with your learning materials. It should also determine how your subscription levels will be laid out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Will your members have access to just one course at a time? After they subscribe, will your members have access to all the courses they want? Or, will your site have different levels where the number of supplemental materials changes based on a customer's subscription plan?<\/p>","content":[{"type":"text","data":"Will your members have access to just one course at a time? After they subscribe, will your members have access to all the courses they want? Or, will your site have different levels where the number of supplemental materials changes based on a customer's subscription plan?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/membership-site-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Read More: 5 Compelling Membership Site Ideas<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/membership-site-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Read More: 5 Compelling Membership Site Ideas<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-what-type-s-of-content-will-you-provide\"><strong>4. What Type(s) Of Content Will You Provide?<\/strong><\/h3>","content":"4. Que tipo(s) de conte\u00fado voc\u00ea fornecer\u00e1?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In all successful membership sites, content is a key way to connect with customers, create leads, and build engagement. For your eLearning site, you\u2019ll be tasked with deciding what content you should offer your customers that will benefit their learning experience most.<\/p>","content":[{"type":"text","data":"In all successful membership sites, content is a key way to connect with customers, create leads, and build engagement. For your eLearning site, you\u2019ll be tasked with deciding what content you should offer your customers that will benefit their learning experience most."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You have the option to offer content such as videos, webinars, podcasts, infographics, Quizzes, and blog posts. The sky\u2019s the limit.<\/p>","content":[{"type":"text","data":"You have the option to offer content such as videos, webinars, podcasts, infographics, Quizzes, and blog posts. The sky\u2019s the limit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\"><em>Read More: Scenario-Based Learning for Online Courses<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\"><em>Read More: Scenario-Based Learning for Online Courses<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"5-will-your-subscriptions-be-recurring-or-one-time\"><strong>5. Will Your Subscriptions Be Recurring or One-Time?<\/strong><\/h3>","content":"5. Suas assinaturas ser\u00e3o recorrentes ou \u00fanicas?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>With virtual learning websites, you have the option to offer recurring subscriptions, or you can have members pay for courses one-by-one.&nbsp;<\/p>","content":[{"type":"text","data":"With virtual learning websites, you have the option to offer recurring subscriptions, or you can have members pay for courses one-by-one.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Recurring subscriptions are ideal if your goal is passive income, but what if you don\u2019t yet have enough content prepared for a recurring monthly or annual subscription? That\u2019s when a one-time subscription may be a better choice. In fact, many eLearning sites provide a mix of standalone courses and subscriptions.<\/p>","content":[{"type":"text","data":"Recurring subscriptions are ideal if your goal is passive income, but what if you don\u2019t yet have enough content prepared for a recurring monthly or annual subscription? That\u2019s when a one-time subscription may be a better choice. In fact, many eLearning sites provide a mix of standalone courses and subscriptions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/buttons","render":"","buttonData":[{"type":"core\/button","content":"O MemberPress pode ajud\u00e1-lo a vender cursos um a um e tamb\u00e9m com assinaturas recorrentes. Comece a vender cursos hoje mesmo! \u2192","render":"<p class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/memberpress.com\/plans\/pricing\/\" style=\"background-color:#ff9100\">MemberPress can help you sell courses one-by-one and also with recurring subscriptions. Get started selling courses today! \u2192<\/a><\/p>","data":{"button_text":"MemberPress can help you sell courses one-by-one and also with recurring subscriptions. Get started selling courses today! \u2192","flagUrl":true,"url":"https:\/\/memberpress.com\/plans\/pricing\/"},"style":{"button_style":"rounded","backgroundColor":"#ff9100","color":"#ffffff","parent_style":{}}}],"style":{"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/should-your-membership-site-have-yearly-or-monthly-fees\/\"><em>Read More: Should Your Membership Site Have Yearly or Monthly Fees<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/should-your-membership-site-have-yearly-or-monthly-fees\/\"><em>Read More: Should Your Membership Site Have Yearly or Monthly Fees<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"6-will-you-have-subscription-levels-if-so-how-many\"><strong>6. Will You Have Subscription Levels? If So, How Many?<\/strong><\/h3>","content":"6. Voc\u00ea ter\u00e1 n\u00edveis de assinatura? Se sim, quantos?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Should you have subscription levels in your membership site? Or do you want to have a single-level offering? Providing members with more than one subscription level to choose from gives them more options, allows them to try out your site with a smaller investment before ramping up as their needs change, and allows you to increase cash flow.<\/p>","content":[{"type":"text","data":"Should you have subscription levels in your membership site? Or do you want to have a single-level offering? Providing members with more than one subscription level to choose from gives them more options, allows them to try out your site with a smaller investment before ramping up as their needs change, and allows you to increase cash flow."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to successfully implementing subscription levels is to remember that less is more. You don\u2019t have to give your members ten different options \u2014 that could be overwhelming and even annoying. We recommend offering members no more than three or four subscription options to choose from.<\/p>","content":[{"type":"text","data":"The key to successfully implementing subscription levels is to remember that less is more. You don\u2019t have to give your members ten different options \u2014 that could be overwhelming and even annoying. We recommend offering members no more than three or four subscription options to choose from."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\"><em>Read More: Why You Should Offer Multiple Pricing Tiers for your Membership Site<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\"><em>Read More: Why You Should Offer Multiple Pricing Tiers for your Membership Site<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"7-how-do-you-plan-to-market-your-online-business\"><strong>7. How Do You Plan To Market Your Online Business?<\/strong><\/h3>","content":"7. Como voc\u00ea planeja divulgar seu neg\u00f3cio on-line?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Last but not least, you want to consider your marketing options. Luckily, there are many different ways to market your online education business to both new and existing customers.&nbsp;<\/p>","content":[{"type":"text","data":"Last but not least, you want to consider your marketing options. Luckily, there are many different ways to market your online education business to both new and existing customers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We highly recommend that you sit down and create a sales blueprint, which is an outline of your marketing plans, goals, and strategies. This blueprint should include plans for launching your business, a social media strategy, your email marketing, and dates for when these tasks should be completed and implemented.<\/p>","content":[{"type":"text","data":"We highly recommend that you sit down and create a sales blueprint, which is an outline of your marketing plans, goals, and strategies. This blueprint should include plans for launching your business, a social media strategy, your email marketing, and dates for when these tasks should be completed and implemented."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating a layout of how you'll promote your business beginning at the launch is important because it will help you set reachable goals and note your milestones and achievements, as well as show you where you can improve.&nbsp;<\/p>","content":[{"type":"text","data":"Creating a layout of how you'll promote your business beginning at the launch is important because it will help you set reachable goals and note your milestones and achievements, as well as show you where you can improve.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/\"><em>Read More: Create A Successful Sales Blueprint for your Membership Business in 6 Steps<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/\"><em>Read More: Create A Successful Sales Blueprint for your Membership Business in 6 Steps<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>We hope these seven questions will help you plan and create an eLearning membership business that will serve your customers to the fullest!<\/p>","content":[{"type":"text","data":"We hope these seven questions will help you plan and create an eLearning membership business that will serve your customers to the fullest!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t put too much pressure on yourself during this process \u2014 these things take time, and you can\u2019t rush perfection.&nbsp;<\/p>","content":[{"type":"text","data":"Don\u2019t put too much pressure on yourself during this process \u2014 these things take time, and you can\u2019t rush perfection.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For more assistance in creating your plans for your business, check out our posts on <a href=\"https:\/\/memberpress.com\/finding-your-target-audience-for-your-membership-site\/\">finding your target audience<\/a>, <a href=\"https:\/\/memberpress.com\/5-secrets-to-launching-an-online-course-like-a-pro\/\">launching an online course<\/a>, and how to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-wordpress-site-into-a-learning-management-system-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn your website into a learning management system (LMS)<\/a>.<\/p>","content":[{"type":"text","data":"For more assistance in creating your plans for your business, check out our posts on <a href=\"https:\/\/memberpress.com\/finding-your-target-audience-for-your-membership-site\/\">finding your target audience<\/a>, <a href=\"https:\/\/memberpress.com\/5-secrets-to-launching-an-online-course-like-a-pro\/\">launching an online course<\/a>, and how to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-wordpress-site-into-a-learning-management-system-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn your website into a learning management system (LMS)<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/buttons","render":"","buttonData":[{"type":"core\/button","content":"Comece hoje mesmo! \u2192","render":"<p class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/memberpress.com\/plans\/pricing\/\" style=\"background-color:#ff9100\">Get started today! \u2192<\/a><\/p>","data":{"button_text":"Get started today! \u2192","flagUrl":true,"url":"https:\/\/memberpress.com\/plans\/pricing\/"},"style":{"button_style":"rounded","backgroundColor":"#ff9100","color":"#ffffff","parent_style":{}}}],"style":{"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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