{"id":21972,"date":"2020-07-06T09:00:00","date_gmt":"2020-07-06T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21972"},"modified":"2022-03-31T15:01:13","modified_gmt":"2022-03-31T21:01:13","slug":"how-to-write-a-killer-call-to-action-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/","title":{"rendered":"Como escrever uma chamada \u00e0 a\u00e7\u00e3o (CTA) matadora para seu site"},"content":{"rendered":"\n

Take a look at your membership site\u2014are your visitors compelled to take action anywhere?<\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>

O que \u00e9 uma CTA?<\/a><\/li>
Qualidades de uma \u00f3tima CTA<\/a><\/li>
Coisas que voc\u00ea deve ter em mente ao escrever uma CTA<\/a><\/li>
Onde voc\u00ea pode usar uma CTA?<\/a><\/li>
Qual \u00e9 a melhor CTA a ser usada?<\/a><\/li>
Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Sua chamada para a\u00e7\u00e3o (CTA) \u00e9 uma das partes mais importantes da estrat\u00e9gia de marketing em seu site e pode facilmente ser a diferen\u00e7a entre um programa de associa\u00e7\u00e3o bem-sucedido e um programa de associa\u00e7\u00e3o fracassado.<\/p>\n\n\n\n
In this post, we\u2019re going to show you why CTAs are so important, how to begin implementing them into your membership website, and how to ensure that they are irresistible!<\/p>\n\n\n\n
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Voc\u00ea sabia que pode criar um site de associa\u00e7\u00e3o usando o MemberPress? Comece a trabalhar hoje mesmo! <\/a><\/p>\n\n\n\n
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<\/span>O que \u00e9 uma CTA?<\/strong><\/span><\/h2>\n\n\n\n
Chamada para a\u00e7\u00e3o<\/em>ou CTA, \u00e9 um termo que descreve qualquer frase ou palavra destinada a motivar um cliente a realizar uma a\u00e7\u00e3o espec\u00edfica.\u00a0<\/p>\n\n\n\n
Com as CTAs, voc\u00ea pode incentivar as pessoas que est\u00e3o visitando seu site de associa\u00e7\u00e3o, seguindo voc\u00ea nas m\u00eddias sociais ou lendo seus e-mails a realizar uma a\u00e7\u00e3o espec\u00edfica com sua associa\u00e7\u00e3o. Isso pode incluir a\u00e7\u00f5es como ades\u00e3o, upgrade da associa\u00e7\u00e3o, aproveitamento de uma venda ou qualquer que seja sua meta espec\u00edfica.\u00a0<\/p>\n\n\n\n
CTAs can be a button, link, or form that clearly communicates to users that, if they perform a specific action, they\u2019ll benefit in a certain way. It could be things like entering a contest, receiving a freebie in their email, or subscribing to updates on your business blog. <\/p>\n\n\n\n
O principal objetivo de uma CTA \u00e9 aumentar a intera\u00e7\u00e3o com sua empresa, o que levar\u00e1 a um aumento nas convers\u00f5es.<\/p>\n\n\n\n
<\/span>Qualidades de uma \u00f3tima CTA<\/strong><\/span><\/h2>\n\n\n\n
Quando se trata de escrever uma CTA realmente matadora, h\u00e1 algumas caracter\u00edsticas que devem ser levadas em conta:<\/p>\n\n\n\n
Palavras claras e pr\u00e1ticas<\/strong>. Be sure that your CTA clearly states exactly what you want the customer to do. Use terms like, \u201cread more,\u201d \u201csubscribe now,\u201d \u201cbuy now,\u201d and so on to create a sense of urgency and compel your users to take action.<\/li>
Centrado em valores<\/strong>. You know your membership has value, but your potential customers don\u2019t\u2014be sure to let them know! Detail how your online business can benefit them, and don\u2019t be afraid to include testimonials and stats on the great work your small business is doing.<\/li>
Intriga sobre combust\u00edveis<\/strong>. It\u2019s easy to tell people, \u201cHey! I have a membership site! Join me!\u201d But what progress would that really make? Bring people in by tapping into what interests and concerns them, so they\u2019ll want to learn more about your membership website. Start off with a question or testimonial, or discuss a common problem\u2014this will make people want to hear more of what you have to say and open to hearing your solution.<\/li>
Apresenta benef\u00edcios claros<\/strong>. Never forget to clearly lay out the benefits of joining your membership site, so your customers understand what they\u2019re paying for and why they should jump on the opportunity.<\/li>
Linguagem pr\u00e1tica<\/strong>. No one likes being made to feel they\u2019re beneath others, so don\u2019t communicate that sentiment to your customers. Be relatable. Let customers know you\u2019ve been in their shoes before and simply want to help. Use your CTAs to show the heart and soul of yourself and your business.<\/li><\/ul>\n\n\n\n
<\/span>Coisas que voc\u00ea deve ter em mente ao escrever uma CTA<\/strong><\/span><\/h2>\n\n\n\n
Aqui est\u00e3o algumas coisas em que voc\u00ea deve pensar quando estiver escrevendo e editando sua CTA:<\/p>\n\n\n\n
Don\u2019t be long-winded<\/strong>. CTAs aren\u2019t supposed to be long but should be short, sweet, and direct. There\u2019s no need for a long list of instructions or extra information. That kind of content can turn your customers off and send them away before they even have time to understand what you\u2019re offering.<\/li>
Saiba o que voc\u00ea quer que o cliente fa\u00e7a<\/strong>. Antes mesmo de come\u00e7ar a escrever a CTA, voc\u00ea precisa saber exatamente o que deseja que seus consumidores fa\u00e7am. Voc\u00ea est\u00e1 buscando mais assinantes de e-mail? Deseja mais tr\u00e1fego para seu site de associa\u00e7\u00e3o? Deseja visualiza\u00e7\u00f5es em seu blog ou v\u00eddeo mais recente do YouTube? Analise suas metas com anteced\u00eancia, e ser\u00e1 muito f\u00e1cil escrever sua CTA.<\/li>
Considere adicionar incentivos<\/strong>. Who doesn\u2019t like an extra little incentive to do something? If you can, it\u2019s always a good idea to include an incentive in your CTA. This can be anything from a free piece of content to a contest entry or even a discount on a membership.<\/li>
Use uma linguagem que evoque emo\u00e7\u00f5es<\/strong>. Just as it\u2019s important to use clear, actionable words, you want to use words and phrases that elicit a strong response from customers. If you want your audience to be excited about your membership business, your content needs to show that you are excited about your business, as well.<\/li><\/ul>\n\n\n\n
<\/span>Onde voc\u00ea pode usar uma CTA?<\/strong><\/span><\/h2>\n\n\n\n
As CTAs podem ser usadas em v\u00e1rios lugares em sua estrat\u00e9gia de marketing:<\/p>\n\n\n\n
Em seu site. <\/strong>Pop-ups em seu site, em postagens de blog, banners de site, barras laterais<\/li>
Em seus e-mails<\/strong>. Links, bot\u00f5es ou banners em seus e-mails<\/li>
Formul\u00e1rios<\/strong>. Formul\u00e1rios de contato, \u00edm\u00e3s de leads<\/li><\/ul>\n\n\n\n
Voc\u00ea sabia que pode Adicione facilmente pop-ups ao seu site com o Optinmonster<\/a>? Voc\u00ea tamb\u00e9m pode Adicione formul\u00e1rios ao seu site WordPress com o WPForms<\/a>!<\/p>\n\n\n\n
Sempre que precisar que seus clientes ajam, voc\u00ea pode incluir uma CTA. E, conforme mencionado, a grande vantagem das CTAs \u00e9 que elas podem ser apresentadas de v\u00e1rias formas diferentes, incluindo bot\u00f5es, links, banners e muito mais.<\/p>\n\n\n\n
<\/span>Qual \u00e9 a melhor CTA a ser usada?<\/strong><\/span><\/h2>\n\n\n\n
Agora que voc\u00ea sabe que as CTAs podem ser usadas de v\u00e1rias formas e em v\u00e1rios locais do seu site, a pr\u00f3xima pergunta que voc\u00ea pode fazer \u00e9 qual m\u00e9todo ou tipo de CTA \u00e9 melhor usar.<\/p>\n\n\n\n
Answer: There is no correct answer! Every business is different, and what may work for one membership site may not necessarily work for another. This is why it\u2019s so important to test out different methods to see which one works best for your business. <\/p>\n\n\n\n
Voc\u00ea pode experimentar o tamanho e a cor dos bot\u00f5es de CTA, o posicionamento do texto e dos links, os tipos de pop-ups e muitos outros elementos para ver o que mais beneficia sua empresa.<\/p>\n\n\n\n
<\/div>\n\n\n\n
O MemberPress facilita o gerenciamento de seu neg\u00f3cio de assinaturas, ajudando-o a automatizar o processo! Crie o site de associa\u00e7\u00e3o definitivo conosco agora mesmo!<\/a><\/p>\n\n\n\n
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<\/span>Considera\u00e7\u00f5es finais<\/strong><\/span><\/h2>\n\n\n\n
Creating a CTA may seem like a daunting task initially, but it doesn\u2019t have to be as hard as you might think. If you keep the tips that we mentioned above in mind, you\u2019ll be sure to create CTAs your customers won\u2019t be able to resist.<\/p>\n\n\n\n
Se voc\u00ea gostou deste post, talvez queira ler mais sobre t\u00f3picos relacionados a CTAs, incluindo como criar p\u00e1ginas de contato que geram convers\u00f5es<\/a>, rastreamento de links e cliques em seu site de associa\u00e7\u00e3o<\/a>ou nossa postagem sobre gera\u00e7\u00e3o de visitantes recorrentes<\/a>.<\/p>\n\n\n\n
Por que n\u00e3o nos seguir em Facebook<\/strong><\/a> para mais conte\u00fado excelente? Voc\u00ea tamb\u00e9m pode encontrar o MemberPress em Twitter<\/strong><\/a> e Instagram<\/strong><\/a>.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
Take a look at your membership site\u2014are your visitors compelled to take action anywhere? Your call to action (CTA) is one of the most important parts of your marketing strategy on your website, and it can easily be the difference between a successful membership program and a failing membership program. In this post, we\u2019re going [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":21977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,94],"tags":[775,70,322],"class_list":{"0":"post-21972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-marketing","10":"tag-call-to-action","11":"tag-membership-site","12":"tag-online-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t