{"id":22501,"date":"2020-08-10T07:00:00","date_gmt":"2020-08-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=22501"},"modified":"2026-03-02T12:14:20","modified_gmt":"2026-03-02T17:14:20","slug":"how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/","title":{"rendered":"How To Keep Your Emails Out of Spam"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p><strong><em>All your work is lost if your emails end up in the spam folder. Here\u2019s how to keep them out.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69af69e4d2d50\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69af69e4d2d50\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Why_Do_Emails_Go_To_Spam\" >Why Do Emails Go To Spam?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#You_Didnt_Get_Your_Subscribers_Permission\" >You Didn\u2019t Get Your Subscribers\u2019 Permission\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#You_Didnt_Include_Correct_Information_About_Your_Business\" >You Didn\u2019t Include Correct Information About Your Business\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Low_Email_Engagement\" >Low Email Engagement\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Your_Dont_Give_a_Way_to_Unsubscribe\" >Your Don\u2019t Give a Way to Unsubscribe\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Your_Email_Isnt_Formatted_Properly\" >Your Email Isn\u2019t Formatted Properly\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Youre_Using_Trigger_Words_and_Phrases\" >You\u2019re Using Trigger Words and Phrases\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#How_to_Keep_Your_Emails_Out_of_the_Spam_Folder\" >How to Keep Your Emails Out of the Spam Folder<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Ask_Subscribers_to_Confirm_with_a_Double_Opt-In\" >Ask Subscribers to Confirm with a Double Opt-In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Use_Spam_Checkers\" >Use Spam Checkers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Use_Or_Purchase_Your_Own_Authenticated_Domain\" >Use (Or Purchase) Your Own Authenticated Domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Regularly_Clean_Up_Your_Email_List\" >Regularly Clean Up Your Email List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Rework_Your_Subject_Lines\" >Rework Your Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Use_a_Custom_SMTP_Server_When_Sending_Email_from_WordPress\" >Use a Custom SMTP Server When Sending Email from WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#MemberPress_Pro_Tip\" >MemberPress Pro Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>As a membership business owner, you should know that <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">email marketing<\/a> is an important part of your overall marketing strategy. <\/p>\n\n\n\n<p>So you probably work tirelessly to gain email subscribers, craft attention-grabbing subject lines, create solid openers, develop conversion-worthy CTAs, and establish a schedule. But all this work is in vain if your emails go straight to the spam folder.<\/p>\n\n\n\n<p><strong>And once those emails fall into the spam folder, they\u2019re never coming out!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"5nQhGKPsyvZIbLxBG0g6bWCuqr4gEJBFy0Eo2ltYSH1Ie8lDA3S7WXaLuPKMnT3Nmkej4caZMXCNfim1Vsc9xHzRfOvUQijtoF\"><div class=\"responsive-video\"><iframe title=\"MemberPress Emails Overview (Customize the Emails Sent to Your Members)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OIHmy-8c85k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> memberpress emails overview<\/figcaption><\/figure>\n\n\n\n<p>Why do your emails continue to get stuck in the spam folder? How can you get past this problem? In this post, we\u2019ll explain <strong>a few steps you can take to make sure your emails land in your subscribers\u2019 inbox<\/strong>, where they belong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Emails_Go_To_Spam\"><\/span>Why Do Emails Go To Spam?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg\" alt=\"Woman frustrated by spam emails\" class=\"wp-image-40788\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Marketing emails can wind up getting flagged as spam for many different reasons, and not all of these have the same solution. Following are some of the most common.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You Didn\u2019t Get Your Subscribers\u2019 Permission\u00a0<\/h3>\n\n\n\n<p>One way your emails can be flagged as spam is if you didn\u2019t get your subscribers\u2019 permission to email them in the first place. <\/p>\n\n\n\n<p>If you buy an email list (note: this is a <strong>bad idea<\/strong> and even illegal in some areas), if you get emails from business pages, or even if you get emails from business cards you\u2019ve personally gathered, you still need permission to send email messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You Didn\u2019t Include Correct Information About Your Business\u00a0<\/h3>\n\n\n\n<p>Legally, you\u2019re required to include a valid address for your business in your emails. If you fail to provide this information, or if the information is deemed inaccurate or invalid, this can make your emails look like spam and cause them to get flagged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Low Email Engagement\u00a0<\/h3>\n\n\n\n<p>Engagement isn\u2019t just important in social media marketing. Mailbox providers monitor emails that your subscribers receive and interact with.<\/p>\n\n\n\n<p>If they notice your subscribers aren\u2019t opening or engaging with your emails, they\u2019ll eventually be marked as spam. Some email carriers will even suggest to users that they unsubscribe from your email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Don\u2019t Give a Way to Unsubscribe\u00a0<\/h3>\n\n\n\n<p>Allowing your subscribers the option to unsubscribe from your email list may seem like a bad thing, but it can actually save you a ton of headaches in the long run.\u00a0<\/p>\n\n\n\n<p>If a subscriber wants to unsubscribe from your email list, and they have no link to do so, they\u2019re more likely to not engage with your email. That can lead the mailbox provider to mark the email as spam. <\/p>\n\n\n\n<p>If the customer doesn\u2019t ignore your email, they could mark your email as spam, which puts you in the same predicament.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Email Isn\u2019t Formatted Properly\u00a0<\/h3>\n\n\n\n<p>If your email newsletter is not formatted correctly, chances are it\u2019ll be flagged as spam by the mailbox provider. Poor formatting includes\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not mobile-friendly<\/li>\n\n\n\n<li>Too many images or images bigger than 102 kb<\/li>\n\n\n\n<li>Too long <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">You\u2019re Using Trigger Words and Phrases\u00a0<\/h3>\n\n\n\n<p>There are certain words or phrases you might be using in your emails that are triggering spam filters to consider your email spam. Some of these are super common, and some are exactly the sort of thing you\u2019d expect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg\"><img decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg\" alt=\"\" class=\"wp-image-40624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-300x232.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-768x594.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1536x1188.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-220x170.jpg 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-794x614.jpg 794w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-884x684.jpg 884w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1332x1030.jpg 1332w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-670x518.jpg 670w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-156x121.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1080x835.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg 1969w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Words such as <strong>winner, risk-free, congratulations, double your cash, free gift, earn extra cash<\/strong>, and more can trigger a mailbox, making it believe you\u2019re trying to send an email with a scam or unsafe content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Keep_Your_Emails_Out_of_the_Spam_Folder\"><\/span>How to Keep Your Emails Out of the Spam Folder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg\"><img decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg\" alt=\"\" class=\"wp-image-40789\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-300x221.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-768x565.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1536x1130.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-231x170.jpg 231w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-835x614.jpg 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-930x684.jpg 930w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1400x1030.jpg 1400w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-700x515.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-156x115.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1080x794.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg 2019w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Now that we\u2019ve addressed the most common reasons your emails might land in the spam folder, we\u2019ll go over a few things you can do to avoid it. Here\u2019s how to make sure your hard work never hits the spam folder again!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Subscribers_to_Confirm_with_a_Double_Opt-In\"><\/span>Ask Subscribers to Confirm with a Double Opt-In<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Permission from your email subscribers is key! When a new subscriber signs up for your email list, be sure to send a follow-up email confirming they\u2019re okay receiving emails from you. <\/p>\n\n\n\n<p>In addition, be sure to remind your subscribers to add your emails to their allowed list. Doing so will lower the chances their mailbox provider flags your emails as spam. This simple action will keep your delivery and engagement rates up.<\/p>\n\n\n\n<p>Here\u2019s an example of an effective double opt-in message you could send to your subscribers when they sign up:<\/p>\n\n\n\n<p><em>SUBJECT: Please Confirm Your Subscription<\/em><\/p>\n\n\n\n<p><em>Hi %FIRSTNAME%,<\/em><\/p>\n\n\n\n<p><em>Thanks for signing up. Click the link below to confirm your subscription, and you\u2019ll be on your way.<\/em><\/p>\n\n\n\n<p><em>(Button)<\/em><\/p>\n\n\n\n<p><em>To make sure you don\u2019t miss any of the action:<\/em><\/p>\n\n\n\n<p><em>1. Follow the allow-listing instructions for your email provider here: (link)<\/em><\/p>\n\n\n\n<p><em>2. Add my email to your contacts list.<\/em><\/p>\n\n\n\n<p><em>Talk to you soon,<\/em><\/p>\n\n\n\n<p><em>%SIGNATURE%<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Spam_Checkers\"><\/span>Use Spam Checkers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019d like to add an extra layer of protection to your emails before you ever send them off, consider using spam checkers. <a href=\"https:\/\/mailmeteor.com\/spam-checker\" target=\"_blank\" rel=\"noopener nofollow\">MailMeteor\u2019s tool<\/a> is one you might want to try out.<\/p>\n\n\n\n<p>These tools usually work a couple of ways. They typically allow you to copy and paste your email content into their system, or they let you send a test email to help you determine whether your email will be likely to trigger spam filters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Or_Purchase_Your_Own_Authenticated_Domain\"><\/span>Use (Or Purchase) Your Own Authenticated Domain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While it\u2019s not completely disastrous to use a Gmail, Outlook, or Yahoo email for your email campaigns, it can cause your emails to go straight to spam.\u00a0This is because using those domain names makes your address seem less professional.<\/p>\n\n\n\n<p>Email marketing software companies (such as <a href=\"https:\/\/memberpress.com\/go\/constant\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Constant Contact<\/a> and <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\" target=\"_blank\" rel=\"noopener nofollow sponsored\">ActiveCampaign<\/a>) are specifically designed for businesses who are sending out bulk emails.<\/p>\n\n\n\n<p>Because of this, when you use a personal account or an email with no domain, it can trigger mailbox programs to assume you\u2019re spamming their customers.\u00a0<\/p>\n\n\n\n<p>So be sure to add a business email to your email marketing software, and authenticate it to prove you\u2019re authorized to send emails from the account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regularly_Clean_Up_Your_Email_List\"><\/span>Regularly Clean Up Your Email List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As your email list grows, you may discover that some of your subscribers\u2019 email addresses are invalid. <\/p>\n\n\n\n<p>You might also discover you have a few spam email addresses on your list that have been missed by your spam filter or have produced a number of hard bounces.\u00a0<\/p>\n\n\n\n<p>Cleaning out these emails and making sure you have a tidy, engaged email list will\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Help keep your emails out of spam<\/li>\n\n\n\n<li>Increase your email click-through rates<\/li>\n\n\n\n<li>Improve your lists\u2019 reputation with your email marketing software<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rework_Your_Subject_Lines\"><\/span>Rework Your Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One common mistake businesses make when sending emails is failing to optimize subject lines. Your email subject line is the first thing an email recipient will see when they interact with your content, so you need to make it count!\u00a0<\/p>\n\n\n\n<p>NEVER mislead your customers with the subject line (nobody likes clickbait). But make your subject line as engaging as possible so your subscribers will be interested in clicking. Here\u2019s a <a href=\"https:\/\/coschedule.com\/email-subject-line-tester\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">great tool from CoSchedule<\/a> to help you craft better email subjects.<\/p>\n\n\n\n<p>The same goes for the preheader text (that little snippet you see after the subject line). This is prime real estate, so make sure you\u2019re taking advantage of that space to draw the reader in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Custom_SMTP_Server_When_Sending_Email_from_WordPress\"><\/span>Use a Custom SMTP Server When Sending Email from WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WordPress uses a mail function in PHP is to send emails. Many shared hosting providers don\u2019t have this function configured properly, or have it disabled. This could cause your emails to go un-sent.\u00a0<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/maileroo.com\/smtp-service\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">SMTP email services<\/a> such as <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\">WP Mail SMTP<\/a>, SendGrid, MailGun, and SendInBlue, you can send emails straight from WordPress without worrying about whether your readers are getting them emails or if they\u2019re being marked as spam.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_dca85a343de853eef4bbc9bc5b260a5e\" href=\"https:\/\/memberpress.com\/membership-email-deliverability-its-a-big-deal\/\" target=\"_blank\" class=\"button button-blue center\">READ >>> Membership Email Deliverability \u2013 It\u2019s a big deal!<\/a>\n<\/div>\n\n\n\n\n<p>If that all seems like a lot to remember, well\u2026 it is! But that\u2019s the deal with running a successful email marketing campaign. Believe me, the hard work will pay off in the long run.<\/p>\n\n\n\n<p>One of the best ways to increase your email open rates is to invest in a <a href=\"https:\/\/memberpress.com\/addons?s=email+marketing\" target=\"_blank\" rel=\"noopener\">top quality email marketing platform<\/a>. These platforms have built-in checkers and tools to help you create emails that get opened \u2013 in much less time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Pro_Tip\"><\/span><em>MemberPress Pro Tip<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><em>Several of the MemberPress automated email templates have default asterisks\u00a0in the email subject line and body. Consider removing those to give your emails a more personalized feel.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Discovering your email has been thrown in the spam folder is never fun. Lucky for you, there are ways to get around the spam blockers and ensure your hard word doesn\u2019t wind up in the trash bin.<\/p>\n\n\n\n<p>Armed with the handy tips above, you should be able to keep the majority of your emails out spam and in front of your customers!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>If you\u2019re looking for more email marketing inspiration, be sure to check out these helpful posts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Best email marketing software<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\">Why and how to segment your email lists<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">How to run a successful email campaign<\/a><\/li>\n<\/ul>\n\n\n\n<p>Got any more questions about spam emails? Let us know in the comments section below.<\/p>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>All your work is lost if your emails end up in the spam folder. Here\u2019s how to keep them out. As a membership business owner, you should know that email marketing is an important part of your overall marketing strategy. So you probably work tirelessly to gain email subscribers, craft attention-grabbing subject lines, create solid [\u2026]<\/p>\n","protected":false},"author":62032,"featured_media":22504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"editing","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"62cf51436474d\",\"lyfu6qus0ts\",\"3nwjz39y0xk0\",\"85o2tiaxclw0\",\"goln292usf40\",\"fi0py4p30y80\",\"z311yx8bthc0\",\"6faj3orznps0\",\"2sdi4hj3ngo0\",\"9pi65jqoq0c0\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"gpn58teazkg0\",\"539t08p2e9w0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"j8ttqaki8yg0\",\"w09fdtiheww0\",\"amsydqjslcs0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Example 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