{"id":22501,"date":"2020-08-10T07:00:00","date_gmt":"2020-08-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=22501"},"modified":"2026-03-02T12:14:20","modified_gmt":"2026-03-02T17:14:20","slug":"how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/","title":{"rendered":"Como manter seus e-mails fora do spam"},"content":{"rendered":"\n

Todo o seu trabalho ser\u00e1 perdido se seus e-mails forem parar na pasta de spam. Veja como evitar isso.<\/em><\/strong><\/p>

\n
O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Por que os e-mails v\u00e3o para o spam?<\/a>
Voc\u00ea n\u00e3o obteve a permiss\u00e3o de seus assinantes\u00a0<\/a><\/li>
Voc\u00ea n\u00e3o incluiu informa\u00e7\u00f5es corretas sobre sua empresa\u00a0<\/a><\/li>
Baixo engajamento por e-mail\u00a0<\/a><\/li>
Voc\u00ea n\u00e3o oferece uma maneira de cancelar a assinatura\u00a0<\/a><\/li>
Seu e-mail n\u00e3o est\u00e1 formatado corretamente\u00a0<\/a><\/li>
Voc\u00ea est\u00e1 usando palavras e frases de gatilho\u00a0<\/a><\/li><\/ul><\/li>
Como manter seus e-mails fora da pasta de spam<\/a>
Pe\u00e7a aos assinantes que confirmem com um Double Opt-In<\/a><\/li>
Use verificadores de spam<\/a><\/li>
Use (ou compre) seu pr\u00f3prio dom\u00ednio autenticado<\/a><\/li>
Limpe regularmente sua lista de e-mails<\/a><\/li>
Reformule suas linhas de assunto<\/a><\/li>
Use um servidor SMTP personalizado ao enviar e-mails a partir do WordPress<\/a><\/li>
MemberPress Pro Tip<\/a><\/li><\/ul><\/li>
Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Como propriet\u00e1rio de uma empresa de filia\u00e7\u00e3o, voc\u00ea deve saber que marketing por e-mail<\/a> \u00e9 uma parte importante de sua estrat\u00e9gia geral de marketing. <\/p>\n\n\n\n
Portanto, voc\u00ea provavelmente trabalha incansavelmente para conquistar assinantes de e-mail, criar linhas de assunto que chamem a aten\u00e7\u00e3o, criar aberturas s\u00f3lidas, desenvolver CTAs dignas de convers\u00e3o e estabelecer um cronograma. Mas todo esse trabalho \u00e9 em v\u00e3o se seus e-mails forem direto para a pasta de spam.<\/p>\n\n\n\n
E uma vez que esses e-mails caem na pasta de spam, eles nunca mais saem de l\u00e1!<\/strong><\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir >> vis\u00e3o geral dos e-mails do MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por que seus e-mails continuam ficando presos na pasta de spam? Como voc\u00ea pode resolver esse problema? Nesta publica\u00e7\u00e3o, explicaremos <strong>Algumas medidas que voc\u00ea pode tomar para garantir que seus e-mails cheguem \u00e0 caixa de entrada dos seus assinantes<\/strong>onde eles pertencem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Emails_Go_To_Spam\"><\/span>Por que os e-mails v\u00e3o para o spam?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg\" alt=\"Mulher frustrada com e-mails de spam\" class=\"wp-image-40788\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os e-mails de marketing podem acabar sendo sinalizados como spam por v\u00e1rios motivos diferentes, e nem todos eles t\u00eam a mesma solu\u00e7\u00e3o. Veja a seguir alguns dos mais comuns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea n\u00e3o obteve a permiss\u00e3o de seus assinantes\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de seus e-mails serem marcados como spam \u00e9 se voc\u00ea n\u00e3o tiver obtido a permiss\u00e3o dos seus assinantes para enviar e-mails a eles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea comprar uma lista de e-mails (observa\u00e7\u00e3o: essa \u00e9 uma <strong>m\u00e1 ideia<\/strong> e at\u00e9 mesmo ilegal em algumas \u00e1reas), se voc\u00ea receber e-mails de p\u00e1ginas comerciais ou mesmo de cart\u00f5es de visita que voc\u00ea mesmo coletou, ainda assim precisar\u00e1 de permiss\u00e3o para enviar mensagens de e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea n\u00e3o incluiu informa\u00e7\u00f5es corretas sobre sua empresa\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Legalmente, voc\u00ea \u00e9 obrigado a incluir um endere\u00e7o v\u00e1lido para sua empresa em seus e-mails. Se voc\u00ea n\u00e3o fornecer essas informa\u00e7\u00f5es, ou se elas forem consideradas imprecisas ou inv\u00e1lidas, seus e-mails poder\u00e3o parecer spam e ser sinalizados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Baixo engajamento por e-mail\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O engajamento n\u00e3o \u00e9 importante apenas no marketing de m\u00eddia social. Os provedores de caixa de correio monitoram os e-mails que seus assinantes recebem e com os quais interagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se perceberem que seus assinantes n\u00e3o est\u00e3o abrindo ou interagindo com seus e-mails, eles acabar\u00e3o sendo marcados como spam. Algumas operadoras de e-mail chegar\u00e3o a sugerir aos usu\u00e1rios que cancelem a assinatura da sua lista de e-mails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea n\u00e3o oferece uma maneira de cancelar a assinatura\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Permitir que seus assinantes tenham a op\u00e7\u00e3o de cancelar a assinatura de sua lista de e-mails pode parecer algo ruim, mas, na verdade, pode lhe poupar muitas dores de cabe\u00e7a a longo prazo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se um assinante quiser cancelar a inscri\u00e7\u00e3o na sua lista de e-mails e n\u00e3o tiver um link para fazer isso, \u00e9 mais prov\u00e1vel que ele n\u00e3o interaja com o seu e-mail. Isso pode levar o provedor de e-mail a marcar o e-mail como spam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o cliente n\u00e3o ignorar seu e-mail, ele poder\u00e1 marc\u00e1-lo como spam, o que o colocar\u00e1 na mesma situa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seu e-mail n\u00e3o est\u00e1 formatado corretamente\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se a sua newsletter por e-mail n\u00e3o estiver formatada corretamente, \u00e9 prov\u00e1vel que seja sinalizada como spam pelo provedor de e-mail. Uma formata\u00e7\u00e3o inadequada inclui...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o compat\u00edvel com dispositivos m\u00f3veis<\/li>\n\n\n\n<li>Excesso de imagens ou imagens maiores que 102 kb<\/li>\n\n\n\n<li>Muito tempo <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea est\u00e1 usando palavras e frases de gatilho\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existem certas palavras ou frases que voc\u00ea pode estar usando em seus e-mails que est\u00e3o fazendo com que os filtros de spam considerem seu e-mail como spam. Algumas delas s\u00e3o muito comuns, e outras s\u00e3o exatamente o tipo de coisa que voc\u00ea esperaria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg\"><img decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg\" alt=\"\" class=\"wp-image-40624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-300x232.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-768x594.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1536x1188.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-220x170.jpg 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-794x614.jpg 794w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-884x684.jpg 884w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1332x1030.jpg 1332w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-670x518.jpg 670w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-156x121.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1080x835.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg 1969w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Palavras como <strong>vencedor, sem risco, parab\u00e9ns, dobre seu dinheiro, presente gratuito, ganhe dinheiro extra<\/strong>, entre outros, podem acionar uma caixa de correio, fazendo-a acreditar que voc\u00ea est\u00e1 tentando enviar um e-mail com conte\u00fado fraudulento ou inseguro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Keep_Your_Emails_Out_of_the_Spam_Folder\"><\/span>Como manter seus e-mails fora da pasta de spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg\"><img decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg\" alt=\"\" class=\"wp-image-40789\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-300x221.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-768x565.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1536x1130.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-231x170.jpg 231w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-835x614.jpg 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-930x684.jpg 930w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1400x1030.jpg 1400w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-700x515.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-156x115.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1080x794.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg 2019w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que abordamos os motivos mais comuns pelos quais seus e-mails podem ir parar na pasta de spam, vamos examinar algumas medidas que voc\u00ea pode tomar para evitar isso. Veja como garantir que seu trabalho \u00e1rduo nunca mais v\u00e1 parar na pasta de spam!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Subscribers_to_Confirm_with_a_Double_Opt-In\"><\/span>Pe\u00e7a aos assinantes que confirmem com um Double Opt-In<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A permiss\u00e3o dos seus assinantes de e-mail \u00e9 fundamental! Quando um novo assinante se inscrever na sua lista de e-mails, certifique-se de enviar um e-mail de acompanhamento confirmando que eles concordam em receber e-mails seus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, lembre-se de lembrar seus assinantes de adicionar seus e-mails \u00e0 lista de permiss\u00f5es deles. Isso reduzir\u00e1 as chances de o provedor de caixa de correio deles marcar seus e-mails como spam. Essa simples a\u00e7\u00e3o manter\u00e1 suas taxas de entrega e engajamento altas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 um exemplo de uma mensagem eficaz de dupla confirma\u00e7\u00e3o que voc\u00ea pode enviar aos seus assinantes quando eles se inscreverem:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>ASSUNTO: Favor confirmar sua assinatura<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Oi %FIRSTNAME%,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Obrigado por se inscrever. Clique no link abaixo para confirmar sua inscri\u00e7\u00e3o e voc\u00ea estar\u00e1 pronto para come\u00e7ar.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Bot\u00e3o)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Para garantir que voc\u00ea n\u00e3o perca nada da a\u00e7\u00e3o:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>1. Siga as instru\u00e7\u00f5es de permiss\u00e3o de listagem de seu provedor de e-mail aqui: (link)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>2. Adicione meu e-mail \u00e0 sua lista de contatos.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Falo com voc\u00ea em breve,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>%SIGNATURE%<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Spam_Checkers\"><\/span>Use verificadores de spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea deseja adicionar uma camada extra de prote\u00e7\u00e3o aos seus e-mails antes de envi\u00e1-los, considere usar verificadores de spam. <a href=\"https:\/\/mailmeteor.com\/spam-checker\" target=\"_blank\" rel=\"noopener nofollow\">Ferramenta MailMeteor<\/a> \u00e9 um que voc\u00ea pode querer experimentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas ferramentas geralmente funcionam de duas maneiras. Normalmente, elas permitem que voc\u00ea copie e cole o conte\u00fado do seu e-mail no sistema, ou permitem que voc\u00ea envie um e-mail de teste para ajud\u00e1-lo a determinar se o seu e-mail poder\u00e1 acionar filtros de spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Or_Purchase_Your_Own_Authenticated_Domain\"><\/span>Use (ou compre) seu pr\u00f3prio dom\u00ednio autenticado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora n\u00e3o seja totalmente desastroso usar um e-mail do Gmail, Outlook ou Yahoo para suas campanhas de e-mail, isso pode fazer com que seus e-mails v\u00e3o diretamente para a pasta de spam. Isso ocorre porque o uso desses nomes de dom\u00ednio faz com que seu endere\u00e7o pare\u00e7a menos profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas de software de marketing por e-mail (como <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Contato constante<\/a> e <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">ActiveCampaign<\/a>) s\u00e3o projetados especificamente para empresas que est\u00e3o enviando e-mails em massa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, quando voc\u00ea usa uma conta pessoal ou um e-mail sem dom\u00ednio, os programas de caixa de correio podem assumir que voc\u00ea est\u00e1 enviando spam para seus clientes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, certifique-se de adicionar um e-mail comercial ao seu software de marketing por e-mail e autentique-o para provar que voc\u00ea est\u00e1 autorizado a enviar e-mails a partir dessa conta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regularly_Clean_Up_Your_Email_List\"><\/span>Limpe regularmente sua lista de e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que sua lista de e-mails cresce, voc\u00ea pode descobrir que alguns dos endere\u00e7os de e-mail dos seus assinantes s\u00e3o inv\u00e1lidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode descobrir que tem alguns endere\u00e7os de e-mail de spam em sua lista que n\u00e3o foram detectados pelo filtro de spam ou que produziram v\u00e1rias devolu\u00e7\u00f5es.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Limpar esses e-mails e garantir que voc\u00ea tenha uma lista de e-mails organizada e engajada ir\u00e1...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajude a manter seus e-mails fora do spam<\/li>\n\n\n\n<li>Aumente as taxas de cliques em seus e-mails<\/li>\n\n\n\n<li>Melhore a reputa\u00e7\u00e3o das suas listas com o seu software de marketing por e-mail<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rework_Your_Subject_Lines\"><\/span>Reformule suas linhas de assunto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um erro comum que as empresas cometem ao enviar e-mails \u00e9 n\u00e3o otimizar as linhas de assunto. A linha de assunto do seu e-mail \u00e9 a primeira coisa que o destinat\u00e1rio do e-mail ver\u00e1 quando interagir com o seu conte\u00fado, portanto, voc\u00ea precisa fazer com que ela seja importante!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NUNCA induza seus clientes em erro com o assunto do e-mail (ningu\u00e9m gosta de clickbait). Mas torne o assunto o mais atraente poss\u00edvel para que seus assinantes tenham interesse em clicar. Aqui est\u00e1 um exemplo: <a href=\"https:\/\/coschedule.com\/email-subject-line-tester\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00f3tima ferramenta do CoSchedule<\/a> para ajud\u00e1-lo a criar assuntos de e-mail melhores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mesmo se aplica ao texto do pr\u00e9-cabe\u00e7alho (aquele pequeno trecho que voc\u00ea v\u00ea ap\u00f3s a linha de assunto). Esse \u00e9 um espa\u00e7o privilegiado, portanto, certifique-se de aproveit\u00e1-lo para atrair o leitor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Custom_SMTP_Server_When_Sending_Email_from_WordPress\"><\/span>Use um servidor SMTP personalizado ao enviar e-mails a partir do WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O WordPress utiliza uma fun\u00e7\u00e3o de correio eletr\u00f3nico em PHP para enviar e-mails. Muitos fornecedores de alojamento partilhado n\u00e3o t\u00eam esta fun\u00e7\u00e3o configurada corretamente ou t\u00eam-na desativada. Isto pode fazer com que os seus e-mails n\u00e3o sejam enviados.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando <a href=\"https:\/\/maileroo.com\/smtp-service\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Servi\u00e7os de e-mail SMTP<\/a> tais como <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">WP Mail SMTP<\/a>, SendGrid, MailGun e SendInBlue, voc\u00ea pode enviar e-mails diretamente do WordPress sem se preocupar se seus leitores est\u00e3o recebendo os e-mails ou se eles est\u00e3o sendo marcados como spam.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_dca85a343de853eef4bbc9bc5b260a5e\" href=\"https:\/\/memberpress.com\/pt\/membership-email-deliverability-its-a-big-deal\/\" target=\"_blank\" class=\"button button-blue center\">LEIA >>> Entregabilidade de e-mails para membros \u2013 \u00c9 muito importante!<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Se tudo isso parece muito para lembrar, bem... \u00e9 mesmo! Mas \u00e9 assim que funciona uma campanha de marketing por e-mail bem-sucedida. Acredite, o trabalho \u00e1rduo valer\u00e1 a pena no longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das melhores maneiras de aumentar suas taxas de abertura de e-mail \u00e9 investir em um <a href=\"https:\/\/memberpress.com\/pt\/addons\/?s=email+marketing\" target=\"_blank\" rel=\"noopener\">plataforma de marketing por e-mail de alta qualidade<\/a>. Essas plataformas possuem verificadores e ferramentas integrados para ajud\u00e1-lo a criar e-mails que ser\u00e3o abertos \u2013 em muito menos tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Pro_Tip\"><\/span><em>MemberPress Pro Tip<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>V\u00e1rios dos modelos de e-mail automatizados do MemberPress t\u00eam asteriscos padr\u00e3o na linha de assunto e no corpo do e-mail. Considere remov\u00ea-los para dar aos seus e-mails um toque mais personalizado.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Descobrir que seu e-mail foi enviado para a pasta de spam nunca \u00e9 agrad\u00e1vel. Felizmente, existem maneiras de contornar os bloqueadores de spam e garantir que seu trabalho \u00e1rduo n\u00e3o acabe na lixeira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com as dicas \u00fateis acima, voc\u00ea poder\u00e1 manter a maioria dos seus e-mails fora do spam e na frente dos seus clientes!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 procurando mais inspira\u00e7\u00e3o para o marketing por e-mail, n\u00e3o deixe de conferir estas publica\u00e7\u00f5es \u00fateis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Melhor software de marketing por e-mail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\">Por que e como segmentar suas listas de e-mail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">Como executar uma campanha de e-mail bem-sucedida<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tem mais alguma d\u00favida sobre e-mails de spam? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>All your work is lost if your emails end up in the spam folder. Here\u2019s how to keep them out. As a membership business owner, you should know that email marketing is an important part of your overall marketing strategy. So you probably work tirelessly to gain email subscribers, craft attention-grabbing subject lines, create solid [\u2026]<\/p>\n","protected":false},"author":62032,"featured_media":22504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"editing","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"62cf51436474d\",\"lyfu6qus0ts\",\"3nwjz39y0xk0\",\"85o2tiaxclw0\",\"goln292usf40\",\"fi0py4p30y80\",\"z311yx8bthc0\",\"6faj3orznps0\",\"2sdi4hj3ngo0\",\"9pi65jqoq0c0\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"gpn58teazkg0\",\"539t08p2e9w0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"j8ttqaki8yg0\",\"w09fdtiheww0\",\"amsydqjslcs0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Example 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