{"id":23868,"date":"2021-04-12T07:38:00","date_gmt":"2021-04-12T13:38:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23868"},"modified":"2022-11-16T15:15:48","modified_gmt":"2022-11-16T22:15:48","slug":"do-you-need-members-only-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/","title":{"rendered":"Como saber se sua empresa precisa de um site somente para membros"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Um site de associa\u00e7\u00e3o pode ser uma excelente maneira de criar o envolvimento do usu\u00e1rio e um fluxo de receita recorrente. Um n\u00famero surpreendente de <a href=\"https:\/\/memberpress.com\/pt\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% de empresas<\/a> afirmam que um modelo baseado em assinatura os ajuda a construir relacionamentos duradouros com os clientes. Entretanto, um site somente para membros pode n\u00e3o ser a melhor op\u00e7\u00e3o para todas as marcas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0999d49bcd\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0999d49bcd\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\" >Entendendo os sites somente para membros e por que voc\u00ea pode precisar de um<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\" >Como saber se sua empresa precisa de um site somente para membros (4 maneiras de saber)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#1_You_Have_a_Substantial_Existing_Audience\" >1. Voc\u00ea tem um p\u00fablico substancial j\u00e1 existente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#2_Your_Product_Makes_a_Difference\" >2. Seu produto faz a diferen\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#3_You_Publish_Content_Regularly\" >3. Voc\u00ea publica conte\u00fado regularmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#4_You_Have_a_Long-Term_Plan\" >4. Voc\u00ea tem um plano de longo prazo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Para administrar com sucesso um neg\u00f3cio baseado em assinaturas, \u00e9 preciso se empenhar bastante na produ\u00e7\u00e3o de conte\u00fado sustent\u00e1vel que gere convers\u00f5es. Seu produto deve ser atraente o suficiente para que seu p\u00fablico se inscreva no clube e permane\u00e7a nele. Se sua empresa ainda n\u00e3o atende a esses requisitos, um site de assinaturas provavelmente n\u00e3o \u00e9 a solu\u00e7\u00e3o certa para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos discutir quatro maneiras de saber se sua empresa precisa de um site exclusivo para membros. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\"><\/span>Entendendo os sites somente para membros e por que voc\u00ea pode precisar de um<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, vamos esclarecer o que \u00e9 um site exclusivo para membros. Em ess\u00eancia, trata-se de uma \u00e1rea restrita do seu site \u00e0 qual somente usu\u00e1rios cadastrados (e, em muitos casos, pagantes) t\u00eam acesso. Isso permite que voc\u00ea ofere\u00e7a conte\u00fado exclusivo, produtos e servi\u00e7os premium ou outras ofertas que, de outra forma, n\u00e3o estariam dispon\u00edveis ao p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 tiver um site WordPress, poder\u00e1 criar facilmente essa \u00e1rea usando nosso <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a>. Ele permite que voc\u00ea execute programas de associa\u00e7\u00e3o gratuitos, pagos ou uma combina\u00e7\u00e3o de ambos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns benef\u00edcios de administrar um site somente para membros incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ele gerar\u00e1 receita recorrente se voc\u00ea cobrar pelo acesso<\/li><li>A fidelidade do cliente provavelmente aumentar\u00e1 devido ao investimento que os usu\u00e1rios fazem em seu site e ao senso de comunidade que ele proporciona<\/li><li>O acesso restrito pode ajud\u00e1-lo a estabelecer a autoridade de sua marca, criando um senso de exclusividade<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Embora administrar sites exclusivos para membros possa ser um neg\u00f3cio lucrativo, isso exige muito trabalho. Por exemplo, talvez voc\u00ea precise produzir uma quantidade consider\u00e1vel de conte\u00fado gratuito para comprovar sua expertise antes que os clientes em potencial se inscrevam. Isso consome muito tempo, por isso pode ser dif\u00edcil se manter \u00e0 frente dos concorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, seu conte\u00fado premium precisa oferecer um valor excepcional para convencer seus visitantes de que vale a pena se inscrever. Voc\u00ea tamb\u00e9m precisar\u00e1 <a href=\"https:\/\/memberpress.com\/pt\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercializ\u00e1-lo constantemente<\/a> para novos membros em potencial. Portanto, \u00e9 aconselh\u00e1vel avaliar sua empresa e considerar se um modelo de assinatura \u00e9 adequado para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\"><\/span>Como saber se sua empresa precisa de um site somente para membros (4 maneiras de saber)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que j\u00e1 discutimos as vantagens e as desvantagens de ter um site exclusivo para membros, voc\u00ea provavelmente est\u00e1 se perguntando se isso seria \u00fatil para o seu neg\u00f3cio. Para descobrir, voc\u00ea deve levar em conta esses quatro indicadores-chave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Have_a_Substantial_Existing_Audience\"><\/span>1. Voc\u00ea tem um p\u00fablico substancial j\u00e1 existente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Iniciar um site de associa\u00e7\u00e3o \u00e9 mais f\u00e1cil se voc\u00ea j\u00e1 tiver seguidores dedicados que estejam dispostos a se converter em clientes pagantes. O ideal \u00e9 que voc\u00ea tenha um n\u00famero substancial de usu\u00e1rios altamente engajados que comentam com frequ\u00eancia nas publica\u00e7\u00f5es do seu blog, interagem com voc\u00ea nas m\u00eddias sociais e s\u00e3o apaixonados pela sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 dif\u00edcil estimar qual deve ser o tamanho do seu p\u00fablico para ser considerado \u201csubstancial\u201d, pois isso depende dos seus objetivos comerciais e financeiros. Lembre-se de que o n\u00famero de seguidores da sua marca nas redes sociais, por si s\u00f3, geralmente n\u00e3o \u00e9 um indicador confi\u00e1vel de quantos usu\u00e1rios poderiam se tornar clientes caso voc\u00ea lan\u00e7asse um site exclusivo para membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode ser um YouTuber com 10.000 seguidores casuais, mas apenas 5% deles se inscrevem no seu canal. Dependendo de suas metas, esse pode ou n\u00e3o ser um resultado satisfat\u00f3rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, algu\u00e9m com 1.000 f\u00e3s altamente engajados pode conseguir converter a maioria deles. Portanto, \u00e9 melhor focar em um nicho espec\u00edfico e dedicar algum tempo a isso <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Construir uma base de f\u00e3s leais<\/a> antes de lan\u00e7ar um site somente para membros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Product_Makes_a_Difference\"><\/span>2. Seu produto faz a diferen\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser convencer seus visitantes a se inscreverem, seu produto ou servi\u00e7o deve <a href=\"https:\/\/memberpress.com\/pt\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">fornecer valor<\/a>. Como saber se \u00e9 esse o caso? Se o seu p\u00fablico continua voltando para acessar o seu conte\u00fado porque ele oferece uma solu\u00e7\u00e3o para um problema que eles enfrentam, voc\u00ea provavelmente est\u00e1 no caminho certo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea \u00e9 instrutor de fitness, seus visitantes podem achar suas dicas de exerc\u00edcios \u00fateis porque querem manter a boa forma. Dependendo do seu nicho, voc\u00ea tamb\u00e9m pode oferecer entretenimento, selecionar <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado perene<\/a>ou oferecer consultoria comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sejam quais forem suas habilidades, pense nas necessidades do seu p\u00fablico e em como seu produto, servi\u00e7o ou conte\u00fado pode melhorar a vida dessas pessoas de maneiras que outros sites n\u00e3o conseguem. Em seguida, concentre-se no seu <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">pontos de venda exclusivos<\/a> para se tornar um especialista em seu nicho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Publish_Content_Regularly\"><\/span>3. Voc\u00ea publica conte\u00fado regularmente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sem d\u00favida, voc\u00ea passar\u00e1 horas criando conte\u00fado todas as semanas para satisfazer seus assinantes pagantes. Algumas ideias que podem justificar as assinaturas incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Novas postagens todos os dias<\/li><li>Desenvolvimento de um <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">curso on-line<\/a><\/li><li>Cria\u00e7\u00e3o de um e-book<\/li><li>Realiza\u00e7\u00e3o de webinars ou podcasts<\/li><li>Hospedagem de um f\u00f3rum privado da comunidade<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea tamb\u00e9m deve manter seu conte\u00fado gratuito. Ele pode ajud\u00e1-lo a criar uma base s\u00f3lida de clientes e convencer os visitantes de que sua experi\u00eancia vale uma assinatura. Al\u00e9m disso, ele pode aumentar sua <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea ainda n\u00e3o publica com regularidade, talvez tenha dificuldade em se adaptar a um site exclusivo para membros. Voc\u00ea ter\u00e1 que produzir grandes volumes de conte\u00fado, portanto, avalie se esse esfor\u00e7o ser\u00e1 sustent\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_Have_a_Long-Term_Plan\"><\/span>4. Voc\u00ea tem um plano de longo prazo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, voc\u00ea deve ter um plano s\u00f3lido em mente antes de lan\u00e7ar seu site exclusivo para membros, para saber quais medidas precisa tomar para ajud\u00e1-lo a crescer e ter sucesso. \u00c9 fundamental levar em considera\u00e7\u00e3o o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Jornada do cliente. <\/strong>Quem \u00e9 seu p\u00fablico e o que ele precisa? Como voc\u00ea planeja transformar visitantes casuais em membros dedicados? Voc\u00ea consegue mant\u00ea-los? <\/li><li><strong>Envolvimento da comunidade. <\/strong>Voc\u00ea est\u00e1 disposto a dedicar tempo para cultivar seu p\u00fablico, responder a coment\u00e1rios e manter uma presen\u00e7a ativa em seu site?<\/li><li><strong>Conhecimento cont\u00ednuo.<\/strong> Voc\u00ea se imagina escrevendo sobre o mesmo assunto nos pr\u00f3ximos anos? Consegue pensar em ideias de temas suficientes para produzir conte\u00fado regularmente? O que voc\u00ea pode oferecer aos seus assinantes pagantes que eles n\u00e3o encontrariam nos seus artigos gratuitos?<\/li><li><strong>Estrat\u00e9gia de marketing.<\/strong> Como voc\u00ea promover\u00e1 seu trabalho? Voc\u00ea est\u00e1 disposto a investir em <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influ\u00eancia<\/a> para aumentar seus seguidores, permanecer ativo em comunidades on-line relevantes, promover sua marca nas m\u00eddias sociais ou usar outros m\u00e9todos para gerar leads?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, pense em suas metas financeiras e em como pretende precificar seus n\u00edveis de associa\u00e7\u00e3o. De acordo com <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">um relat\u00f3rio recente<\/a>Em m\u00e9dia, os sites de associa\u00e7\u00e3o cobram entre $25 e $49 por m\u00eas. Use essa estat\u00edstica para planejar quanto trabalho voc\u00ea precisa investir para atingir suas metas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um site exclusivo para membros pode ser lucrativo se for bem executado. No entanto, construir um neg\u00f3cio de assinaturas sustent\u00e1vel exige tempo e energia; por isso, \u00e9 fundamental determinar se essa \u00e9 a solu\u00e7\u00e3o certa para a sua marca nesta fase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, aqui est\u00e3o quatro indicadores de que sua empresa precisa de um <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">site exclusivo para membros<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Voc\u00ea j\u00e1 tem um p\u00fablico dedicado.<\/li><li>Seu produto ou servi\u00e7o cria valor.<\/li><li>Voc\u00ea produz conte\u00fado regularmente e pode manter essa pr\u00e1tica.<\/li><li>Voc\u00ea tem um plano de longo prazo e ideias sobre como manter os membros interessados.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre o lan\u00e7amento de um site somente para membros? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering 76% of businesses claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand. To run a successful membership business, you need to [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":23974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[],"class_list":["post-23868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Determining whether your business may benefit from a members-only site is no small task. 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