{"id":23868,"date":"2021-04-12T07:38:00","date_gmt":"2021-04-12T13:38:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23868"},"modified":"2022-11-16T15:15:48","modified_gmt":"2022-11-16T22:15:48","slug":"do-you-need-members-only-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/","title":{"rendered":"Como saber se sua empresa precisa de um site somente para membros"},"content":{"rendered":"<p>Um site de associa\u00e7\u00e3o pode ser uma excelente maneira de criar o envolvimento do usu\u00e1rio e um fluxo de receita recorrente. Um n\u00famero surpreendente de <a href=\"https:\/\/memberpress.com\/pt\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% de empresas<\/a> afirmam que um modelo baseado em assinatura os ajuda a construir relacionamentos duradouros com os clientes. Entretanto, um site somente para membros pode n\u00e3o ser a melhor op\u00e7\u00e3o para todas as marcas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d34b1d834b2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d34b1d834b2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\" >Entendendo os sites somente para membros e por que voc\u00ea pode precisar de um<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\" >Como saber se sua empresa precisa de um site somente para membros (4 maneiras de saber)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#1_You_Have_a_Substantial_Existing_Audience\" >1. Voc\u00ea tem um p\u00fablico substancial j\u00e1 existente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#2_Your_Product_Makes_a_Difference\" >2. Seu produto faz a diferen\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#3_You_Publish_Content_Regularly\" >3. Voc\u00ea publica conte\u00fado regularmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#4_You_Have_a_Long-Term_Plan\" >4. Voc\u00ea tem um plano de longo prazo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Para administrar um neg\u00f3cio de associa\u00e7\u00e3o bem-sucedido, voc\u00ea precisa se esfor\u00e7ar muito para produzir conte\u00fado sustent\u00e1vel que converta. Seu produto deve ser interessante o suficiente para que seu p\u00fablico-alvo entre no clube e permane\u00e7a nele. Se a sua empresa ainda n\u00e3o atende a esses requisitos, um site de assinatura provavelmente n\u00e3o \u00e9 a solu\u00e7\u00e3o certa para voc\u00ea.<\/p>\n\n\n\n<p>Neste artigo, discutiremos quatro maneiras de saber se sua empresa precisa de um site somente para membros. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\"><\/span>Entendendo os sites somente para membros e por que voc\u00ea pode precisar de um<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Primeiro, vamos esclarecer o que \u00e9 um site somente para membros. Em ess\u00eancia, \u00e9 uma parte fechada do seu site que somente usu\u00e1rios registrados (e, em muitos casos, pagantes) podem acessar. Isso permite que voc\u00ea ofere\u00e7a conte\u00fado exclusivo, produtos e servi\u00e7os premium ou outras ofertas que, de outra forma, n\u00e3o estariam dispon\u00edveis para o p\u00fablico.<\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 tiver um site WordPress, poder\u00e1 criar facilmente essa \u00e1rea usando nosso <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a>. Ele permite que voc\u00ea execute programas de associa\u00e7\u00e3o gratuitos, pagos ou uma combina\u00e7\u00e3o de ambos.<\/p>\n\n\n\n<p>Alguns benef\u00edcios de administrar um site somente para membros incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ele gerar\u00e1 receita recorrente se voc\u00ea cobrar pelo acesso<\/li><li>A fidelidade do cliente provavelmente aumentar\u00e1 devido ao investimento que os usu\u00e1rios fazem em seu site e ao senso de comunidade que ele proporciona<\/li><li>O acesso restrito pode ajud\u00e1-lo a estabelecer a autoridade de sua marca, criando um senso de exclusividade<\/li><\/ul>\n\n\n\n<p>Embora a administra\u00e7\u00e3o de sites somente para membros possa ser um neg\u00f3cio lucrativo, ela exige muito trabalho. Por exemplo, talvez seja necess\u00e1rio produzir uma quantidade substancial de conte\u00fado gratuito para provar sua experi\u00eancia antes que os leads se inscrevam. Isso consome muito tempo, portanto, pode ser dif\u00edcil ficar \u00e0 frente da concorr\u00eancia.<\/p>\n\n\n\n<p>Por fim, seu conte\u00fado premium precisa oferecer um valor excepcional para convencer os visitantes de que vale a pena se inscrever. Voc\u00ea tamb\u00e9m precisar\u00e1 <a href=\"https:\/\/memberpress.com\/pt\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercializ\u00e1-lo constantemente<\/a> para novos membros em potencial. Portanto, \u00e9 inteligente avaliar seu neg\u00f3cio e considerar se um modelo de associa\u00e7\u00e3o \u00e9 adequado para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\"><\/span>Como saber se sua empresa precisa de um site somente para membros (4 maneiras de saber)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que j\u00e1 falamos sobre os benef\u00edcios e as desvantagens de administrar um site somente para membros, voc\u00ea provavelmente est\u00e1 se perguntando se a sua empresa poderia usar um. Para descobrir isso, voc\u00ea deve procurar estes quatro indicadores principais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Have_a_Substantial_Existing_Audience\"><\/span>1. Voc\u00ea tem um p\u00fablico substancial j\u00e1 existente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Iniciar um site de associa\u00e7\u00e3o \u00e9 mais f\u00e1cil se voc\u00ea j\u00e1 tiver seguidores dedicados que estejam dispostos a se converter em clientes pagantes. O ideal \u00e9 que voc\u00ea tenha um n\u00famero substancial de usu\u00e1rios altamente engajados que comentam com frequ\u00eancia nas publica\u00e7\u00f5es do seu blog, interagem com voc\u00ea nas m\u00eddias sociais e s\u00e3o apaixonados pela sua marca.<\/p>\n\n\n\n<p>Estimar qual deve ser o tamanho do seu p\u00fablico para ser considerado \u201csubstancial\u201d \u00e9 complicado, pois depende dos seus objetivos comerciais e financeiros. Lembre-se de que o n\u00famero de seguidores da sua marca nas redes sociais, por si s\u00f3, geralmente n\u00e3o \u00e9 um indicador forte de quantos usu\u00e1rios podem se converter se voc\u00ea lan\u00e7ar um site exclusivo para membros.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode ser um YouTuber com 10.000 seguidores casuais, mas apenas 5% deles se inscrevem no seu canal. Dependendo de suas metas, esse pode ou n\u00e3o ser um resultado satisfat\u00f3rio.<\/p>\n\n\n\n<p>Por outro lado, algu\u00e9m com 1.000 f\u00e3s altamente investidos pode converter a maioria deles. Portanto, \u00e9 melhor visar um nicho espec\u00edfico e dedicar algum tempo <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Construir uma base de f\u00e3s leais<\/a> antes de lan\u00e7ar um site somente para membros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Product_Makes_a_Difference\"><\/span>2. Seu produto faz a diferen\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea quiser convencer seus visitantes a se inscreverem, seu produto ou servi\u00e7o deve <a href=\"https:\/\/memberpress.com\/pt\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">fornecer valor<\/a>. Como voc\u00ea pode saber se esse \u00e9 o caso? Se o seu p\u00fablico-alvo continua voltando para buscar seu conte\u00fado porque ele oferece uma solu\u00e7\u00e3o para um problema que ele enfrenta, provavelmente voc\u00ea est\u00e1 no caminho certo.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea for um instrutor de fitness, seus visitantes poder\u00e3o achar suas dicas de exerc\u00edcios \u00fateis porque querem manter a forma. Dependendo do seu nicho, voc\u00ea tamb\u00e9m pode oferecer entretenimento, fazer curadoria de <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado perene<\/a>ou oferecer consultoria comercial.<\/p>\n\n\n\n<p>Sejam quais forem suas habilidades, pense nas necessidades do seu p\u00fablico e em como seu produto, servi\u00e7o ou conte\u00fado pode melhorar a vida dele de uma forma que outros sites n\u00e3o podem. Em seguida, concentre-se em seu <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">pontos de venda exclusivos<\/a> para se tornar um especialista em seu nicho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Publish_Content_Regularly\"><\/span>3. Voc\u00ea publica conte\u00fado regularmente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sem d\u00favida, voc\u00ea passar\u00e1 horas criando conte\u00fado a cada semana para satisfazer seus membros pagantes. Algumas ideias que podem justificar assinaturas incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Novas postagens todos os dias<\/li><li>Desenvolvimento de um <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">curso on-line<\/a><\/li><li>Cria\u00e7\u00e3o de um e-book<\/li><li>Realiza\u00e7\u00e3o de webinars ou podcasts<\/li><li>Hospedagem de um f\u00f3rum privado da comunidade<\/li><\/ul>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea tamb\u00e9m deve manter seu conte\u00fado gratuito. Ele pode ajud\u00e1-lo a criar uma base s\u00f3lida de clientes e convencer os visitantes de que sua experi\u00eancia vale uma assinatura. Al\u00e9m disso, ele pode aumentar sua <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>.<\/p>\n\n\n\n<p>Se voc\u00ea ainda n\u00e3o publica regularmente, talvez seja dif\u00edcil se adaptar a um site somente para membros. Voc\u00ea ter\u00e1 de produzir grandes volumes de conte\u00fado, portanto, considere se esse esfor\u00e7o ser\u00e1 sustent\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_Have_a_Long-Term_Plan\"><\/span>4. Voc\u00ea tem um plano de longo prazo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, voc\u00ea deve ter um plano s\u00f3lido em mente antes de lan\u00e7ar seu site somente para membros, para que saiba quais s\u00e3o as etapas necess\u00e1rias para ajud\u00e1-lo a crescer e ter sucesso. \u00c9 fundamental considerar o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Jornada do cliente. <\/strong>Quem \u00e9 seu p\u00fablico e o que ele precisa? Como voc\u00ea planeja transformar visitantes casuais em membros dedicados? Voc\u00ea consegue mant\u00ea-los? <\/li><li><strong>Envolvimento da comunidade. <\/strong>Voc\u00ea est\u00e1 disposto a dedicar tempo para cultivar seu p\u00fablico, responder a coment\u00e1rios e manter uma presen\u00e7a ativa em seu site?<\/li><li><strong>Conhecimento cont\u00ednuo.<\/strong> Voc\u00ea se imagina escrevendo sobre o mesmo assunto nos pr\u00f3ximos anos? Voc\u00ea consegue pensar em ideias de t\u00f3picos suficientes para conte\u00fado regular? O que voc\u00ea pode oferecer aos seus membros pagantes que eles n\u00e3o conseguiram obter com seus artigos gratuitos?<\/li><li><strong>Estrat\u00e9gia de marketing.<\/strong> Como voc\u00ea promover\u00e1 seu trabalho? Voc\u00ea est\u00e1 disposto a investir em <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influ\u00eancia<\/a> para aumentar seus seguidores, permanecer ativo em comunidades on-line relevantes, promover sua marca nas m\u00eddias sociais ou usar outros m\u00e9todos para gerar leads?<\/li><\/ul>\n\n\n\n<p>Por fim, pense em suas metas financeiras e em como pretende precificar seus n\u00edveis de associa\u00e7\u00e3o. De acordo com <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">um relat\u00f3rio recente<\/a>Em m\u00e9dia, os sites de associa\u00e7\u00e3o cobram entre $25 e $49 por m\u00eas. Use essa estat\u00edstica para planejar quanto trabalho voc\u00ea precisa investir para atingir suas metas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um site somente para membros pode ser lucrativo se for bem executado. No entanto, a cria\u00e7\u00e3o de um neg\u00f3cio sustent\u00e1vel de associa\u00e7\u00e3o leva tempo e energia, portanto, \u00e9 fundamental determinar se essa \u00e9 a solu\u00e7\u00e3o certa para sua marca nesse est\u00e1gio.<\/p>\n\n\n\n<p>Para recapitular, aqui est\u00e3o quatro indicadores de que sua empresa precisa de um <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">site exclusivo para membros<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Voc\u00ea j\u00e1 tem um p\u00fablico dedicado.<\/li><li>Seu produto ou servi\u00e7o cria valor.<\/li><li>Voc\u00ea produz conte\u00fado regularmente e pode manter essa pr\u00e1tica.<\/li><li>Voc\u00ea tem um plano de longo prazo e ideias sobre como manter os membros interessados.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre o lan\u00e7amento de um site somente para membros? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering 76% of businesses claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand. To run a successful membership business, you need to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":23974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[],"class_list":{"0":"post-23868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"members-only site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Know if Your Business Needs a Members-Only Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1396\" \/>\n\t\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-04-12T13:38:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-11-16T22:15:48+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Know if Your Business Needs a Members-Only Site\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#blogposting\",\"name\":\"How to Know if Your Business Needs a Members-Only Site\",\"headline\":\"How to Know if Your Business Needs a Members-Only Site\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/iStock-1225628439.jpg\",\"width\":1396,\"height\":751,\"caption\":\"do you need a members only site\"},\"datePublished\":\"2021-04-12T07:38:00-04:00\",\"dateModified\":\"2022-11-16T15:15:48-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#webpage\"},\"articleSection\":\"Advice, Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#listItem\",\"name\":\"How to Know if Your Business Needs a Members-Only Site\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#listItem\",\"position\":3,\"name\":\"How to Know if Your Business Needs a Members-Only Site\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1775142613\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/\",\"name\":\"How to Know if Your Business Needs a Members-Only Site\",\"description\":\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/iStock-1225628439.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#mainImage\",\"width\":1396,\"height\":751,\"caption\":\"do you need a members only site\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/do-you-need-members-only-site\\\/#mainImage\"},\"datePublished\":\"2021-04-12T07:38:00-04:00\",\"dateModified\":\"2022-11-16T15:15:48-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Know if Your Business Needs a Members-Only Site<\/title>\n\n","aioseo_head_json":{"title":"Como saber se sua empresa precisa de um site somente para membros","description":"Determinar se sua empresa pode se beneficiar de um site somente para membros n\u00e3o \u00e9 uma tarefa simples. Aqui est\u00e3o quatro indicadores-chave que podem ajud\u00e1-lo a fazer a escolha certa!","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/","robots":"max-image-preview:large","keywords":"members-only site","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#blogposting","name":"How to Know if Your Business Needs a Members-Only Site","headline":"How to Know if Your Business Needs a Members-Only Site","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","width":1396,"height":751,"caption":"do you need a members only site"},"datePublished":"2021-04-12T07:38:00-04:00","dateModified":"2022-11-16T15:15:48-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#webpage"},"articleSection":"Advice, Business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#listItem","name":"How to Know if Your Business Needs a Members-Only Site"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#listItem","position":3,"name":"How to Know if Your Business Needs a Members-Only Site","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1775142613"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/","name":"How to Know if Your Business Needs a Members-Only Site","description":"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#mainImage","width":1396,"height":751,"caption":"do you need a members only site"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/#mainImage"},"datePublished":"2021-04-12T07:38:00-04:00","dateModified":"2022-11-16T15:15:48-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Know if Your Business Needs a Members-Only Site","og:description":"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!","og:url":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg","og:image:width":1396,"og:image:height":751,"article:published_time":"2021-04-12T13:38:00+00:00","article:modified_time":"2022-11-16T22:15:48+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Know if Your Business Needs a Members-Only Site","twitter:description":"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/iStock-1225628439.jpg"},"aioseo_meta_data":{"post_id":"23868","title":null,"description":"Determinar se sua empresa pode se beneficiar de um site somente para membros n\u00e3o \u00e9 uma tarefa simples. Aqui est\u00e3o quatro indicadores-chave que podem ajud\u00e1-lo a fazer a escolha certa!","keywords":[{"label":"members-only site","value":"members-only site"}],"keyphrases":{"focus":{"keyphrase":"members only site","score":52,"analysis":{"keyphraseInTitle":{"title":"Focus Keyphrase in SEO title","description":"Focus Keyphrase not found in SEO title.","score":3,"maxScore":9,"error":1},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase not found in meta description.","score":3,"maxScore":9,"error":1},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use your focus keyphrase more in your H2 and H3 subheadings.","score":3,"maxScore":9,"error":1},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInImageAlt":[]}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"locations":{"business":{"name":"","businessType":"","image":"","areaServed":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"streetLine1":"","streetLine2":"","zipCode":"","city":"","state":"","country":"","addressFormat":"#streetLineOne\n#streetLineTwo\n#city, #state #zipCode"},"contact":{"phone":"","email":"","fax":""},"ids":{"vat":"","tax":"","chamberOfCommerce":""},"payment":{"priceRange":"","currenciesAccepted":"","methods":""}}},"openingHours":{"useDefaults":true,"show":true,"alwaysOpen":false,"use24hFormat":false,"timezone":"","labels":{"closed":"","alwaysOpen":""},"days":{"monday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"tuesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"wednesday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"thursday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"friday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"saturday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"},"sunday":{"open24h":false,"closed":false,"openTime":"09:00","closeTime":"17:00"}}}},"seo_analyzer_scan_date":"2025-10-09 18:50:22","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:08","updated":"2026-03-03 15:04:55"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Know if Your Business Needs a Members-Only Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"How to Know if Your Business Needs a Members-Only Site","link":"https:\/\/memberpress.com\/pt\/blog\/do-you-need-members-only-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand.<\/p>","content":[{"type":"text","data":"A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you.<\/p>","content":[{"type":"text","data":"To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Understanding Members-Only Sites and Why You Might Need One<\/h2>","content":"Entendendo os sites somente para membros e por que voc\u00ea pode precisar de um","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public.<\/p>","content":[{"type":"text","data":"First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both.<\/p>","content":[{"type":"text","data":"If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some benefits of running a members-only website include:<\/p>","content":[{"type":"text","data":"Some benefits of running a members-only website include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>It will generate recurring revenue if you charge for access<\/li><li>Customer loyalty will likely increase due to the investment users make in your site and the sense of community it provides<\/li><li>Restricted access can help you establish your brand authority by creating a sense of exclusivity<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Ele gerar\u00e1 receita recorrente se voc\u00ea cobrar pelo acesso<\/li><li>A fidelidade do cliente provavelmente aumentar\u00e1 devido ao investimento que os usu\u00e1rios fazem em seu site e ao senso de comunidade que ele proporciona<\/li><li>O acesso restrito pode ajud\u00e1-lo a estabelecer a autoridade de sua marca, criando um senso de exclusividade<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors.<\/p>","content":[{"type":"text","data":"While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you.<\/p>","content":[{"type":"text","data":"Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Whether Your Business Needs a Members-Only Site (4 Ways to Tell)<\/h2>","content":"Como saber se sua empresa precisa de um site somente para membros (4 maneiras de saber)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators.<\/p>","content":[{"type":"text","data":"Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Have a Substantial Existing Audience<\/h3>","content":"1. Voc\u00ea tem um p\u00fablico substancial j\u00e1 existente","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand.<\/p>","content":[{"type":"text","data":"Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site.<\/p>","content":[{"type":"text","data":"Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome.<\/p>","content":[{"type":"text","data":"For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site.<\/p>","content":[{"type":"text","data":"On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Your Product Makes a Difference<\/h3>","content":"2. Seu produto faz a diferen\u00e7a","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track.<\/p>","content":[{"type":"text","data":"If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice.<\/p>","content":[{"type":"text","data":"For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche.<\/p>","content":[{"type":"text","data":"Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Publish Content Regularly<\/h3>","content":"3. Voc\u00ea publica conte\u00fado regularmente","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:<\/p>","content":[{"type":"text","data":"Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Dripping new posts every day<\/li><li>Developing an <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" title=\"Introducing MemberPress Courses\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a><\/li><li>Creating an e-book<\/li><li>Running webinars or podcasts<\/li><li>Hosting a private community forum<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Novas postagens todos os dias<\/li><li>Desenvolvimento de um <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">curso on-line<\/a><\/li><li>Cria\u00e7\u00e3o de um e-book<\/li><li>Realiza\u00e7\u00e3o de webinars ou podcasts<\/li><li>Hospedagem de um f\u00f3rum privado da comunidade<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>.<\/p>","content":[{"type":"text","data":"On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable.<\/p>","content":[{"type":"text","data":"If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. You Have a Long-Term Plan<\/h3>","content":"4. Voc\u00ea tem um plano de longo prazo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:<\/p>","content":[{"type":"text","data":"Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Customer journey. <\/strong>Who is your audience, and what do they need? How do you plan to develop casual visitors into dedicated members? Can you retain them? <\/li><li><strong>Community engagement. <\/strong>Are you willing to spend time cultivating your audience, responding to comments, and maintaining an active presence on your site?<\/li><li><strong>On-going expertise.<\/strong> Do you see yourself writing about the same subject for years to come? Can you think of sufficient topic ideas for regular content? What can you offer to your paying members that they couldn't get out of your free articles?<\/li><li><strong>Marketing strategy.<\/strong> How are you going to promote your work? Are you willing to invest in <a href=\"https:\/\/memberpress.com\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> to increase your followers, stay active in relevant online communities, promote your brand on social media, or use other methods to generate leads?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Jornada do cliente. <\/strong>Quem \u00e9 seu p\u00fablico e o que ele precisa? Como voc\u00ea planeja transformar visitantes casuais em membros dedicados? Voc\u00ea consegue mant\u00ea-los? <\/li><li><strong>Envolvimento da comunidade. <\/strong>Voc\u00ea est\u00e1 disposto a dedicar tempo para cultivar seu p\u00fablico, responder a coment\u00e1rios e manter uma presen\u00e7a ativa em seu site?<\/li><li><strong>Conhecimento cont\u00ednuo.<\/strong> Voc\u00ea se imagina escrevendo sobre o mesmo assunto nos pr\u00f3ximos anos? Voc\u00ea consegue pensar em ideias de t\u00f3picos suficientes para conte\u00fado regular? O que voc\u00ea pode oferecer aos seus membros pagantes que eles n\u00e3o conseguiram obter com seus artigos gratuitos?<\/li><li><strong>Estrat\u00e9gia de marketing.<\/strong> Como voc\u00ea promover\u00e1 seu trabalho? Voc\u00ea est\u00e1 disposto a investir em <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influ\u00eancia<\/a> para aumentar seus seguidores, permanecer ativo em comunidades on-line relevantes, promover sua marca nas m\u00eddias sociais ou usar outros m\u00e9todos para gerar leads?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals.<\/p>","content":[{"type":"text","data":"Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage.<\/p>","content":[{"type":"text","data":"A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:<\/p>","content":[{"type":"text","data":"To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>You already have a dedicated audience.<\/li><li>Your product or service creates value.<\/li><li>You produce regular content and can sustain this practice.<\/li><li>You have a long-term plan and ideas on how to keep members interested.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Voc\u00ea j\u00e1 tem um p\u00fablico dedicado.<\/li><li>Seu produto ou servi\u00e7o cria valor.<\/li><li>Voc\u00ea produz conte\u00fado regularmente e pode manter essa pr\u00e1tica.<\/li><li>Voc\u00ea tem um plano de longo prazo e ideias sobre como manter os membros interessados.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about launching a members-only site? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about launching a members-only site? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/23868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=23868"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/23868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/23974"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=23868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=23868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=23868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}