{"id":23878,"date":"2021-08-31T07:00:00","date_gmt":"2021-08-31T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23878"},"modified":"2022-11-16T15:15:30","modified_gmt":"2022-11-16T22:15:30","slug":"membership-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-model\/","title":{"rendered":"Como saber qual \u00e9 o melhor modelo de associa\u00e7\u00e3o para sua empresa"},"content":{"rendered":"<p>Iniciando um <a href=\"https:\/\/memberpress.com\/pt\/membership-sites-101\/\">site de associa\u00e7\u00e3o<\/a> pode ser uma maneira fant\u00e1stica de gerar renda confi\u00e1vel, e hoje \u00e9 mais f\u00e1cil do que nunca <a href=\"https:\/\/memberpress.com\/pt\/features\/\">lan\u00e7ar um com o WordPress<\/a>. No entanto, \u00e9 preciso pensar e planejar muito para criar o seu programa. Depois de desenvolver um produto ou servi\u00e7o para vender, voc\u00ea ainda precisa decidir sobre um modelo de associa\u00e7\u00e3o.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6271e17a1a3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6271e17a1a3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/#Why_Choosing_the_Right_Membership_Model_Is_Important\" >Por que \u00e9 importante escolher o modelo certo de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/#How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\" >Como saber qual \u00e9 o melhor modelo de associa\u00e7\u00e3o para sua empresa (4 considera\u00e7\u00f5es principais)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/#1_Think_About_What_Type_of_Content_You_Produce\" >1. Pense no tipo de conte\u00fado que voc\u00ea produz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/#2_Assess_Your_Goals\" >2. Avalie suas metas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/#3_Analyze_How_Much_Time_You_Have\" >3. Analise o tempo que voc\u00ea tem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/#4_Determine_What_Your_Customers_Want\" >4. Determine o que seus clientes querem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>O modelo de associa\u00e7\u00e3o do seu site \u00e9 um fator fundamental para o sucesso dele. Felizmente, h\u00e1 muitos sistemas e estruturas para escolher, e um deles certamente se adequar\u00e1 ao que voc\u00ea tem em mente e o ajudar\u00e1 a maximizar sua receita.<\/p>\n\n\n\n<p>Neste artigo, abordaremos por que escolher o modelo de associa\u00e7\u00e3o correto \u00e9 uma decis\u00e3o importante. Em seguida, apresentaremos quatro pontos a serem considerados para que voc\u00ea possa selecionar o melhor para sua empresa. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choosing_the_Right_Membership_Model_Is_Important\"><\/span>Por que \u00e9 importante escolher o modelo certo de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seu modelo de associa\u00e7\u00e3o \u00e9 a estrutura na qual voc\u00ea baseia suas assinaturas. Ele afetar\u00e1 e ser\u00e1 afetado pelos tipos de produtos ou servi\u00e7os que voc\u00ea vende, pela frequ\u00eancia com que seus membros recebem conte\u00fado ou produtos e pelas op\u00e7\u00f5es que seus membros t\u00eam em termos de planos de pagamento.<\/p>\n\n\n\n<p>O modelo selecionado pode ajud\u00e1-lo a atingir suas metas comerciais. Ele tamb\u00e9m pode afetar a experi\u00eancia dos usu\u00e1rios com o seu site, o que pode influenciar a taxa de reten\u00e7\u00e3o.<\/p>\n\n\n\n<p>Embora essa seja uma decis\u00e3o importante, se voc\u00ea estiver dividido entre dois modelos que podem funcionar, n\u00e3o h\u00e1 necessidade de entrar em p\u00e2nico. Voc\u00ea sempre poder\u00e1 hibridizar sua estrutura de associa\u00e7\u00e3o posteriormente, \u00e0 medida que diversificar ou adicionar mais servi\u00e7os. <\/p>\n\n\n\n<p>O que voc\u00ea quer evitar \u00e9 ter de mudar completamente o seu modelo. Isso n\u00e3o seria apenas inconveniente para seus assinantes, mas tamb\u00e9m seria muito trabalhoso para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\"><\/span>Como saber qual \u00e9 o melhor modelo de associa\u00e7\u00e3o para sua empresa (4 considera\u00e7\u00f5es principais)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea entende a import\u00e2ncia do modelo de associa\u00e7\u00e3o correto, vamos orient\u00e1-lo em algumas considera\u00e7\u00f5es para escolher um. Tamb\u00e9m mencionaremos alguns exemplos nas pr\u00f3ximas se\u00e7\u00f5es para servir de inspira\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Think_About_What_Type_of_Content_You_Produce\"><\/span>1. Pense no tipo de conte\u00fado que voc\u00ea produz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O tipo de conte\u00fado que voc\u00ea oferece afeta naturalmente a maneira como voc\u00ea o vende. Produtos - f\u00edsicos ou digitais - e servi\u00e7os se beneficiar\u00e3o de modelos diferentes. Aqui est\u00e3o alguns exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Se voc\u00ea vender um\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">programa de condicionamento f\u00edsico<\/a>Se o programa for mais abrangente, talvez seja melhor conceder acesso a todo o programa por uma taxa mensal. Esse tipo de conte\u00fado provavelmente tem componentes que funcionam juntos, como um plano de refei\u00e7\u00f5es e exerc\u00edcios. Portanto, os usu\u00e1rios precisar\u00e3o de acesso ao programa completo. Voc\u00ea pode fornecer novas receitas e exerc\u00edcios todos os meses para que eles continuem voltando.<\/li><li>Quando voc\u00ea vende um produto f\u00edsico, tamb\u00e9m pode usar um modelo de taxa mensal, mas talvez queira considerar um desconto se os clientes pagarem antecipadamente pelo fornecimento de um ano. \u00c9 vantajoso para voc\u00ea ter clientes de longo prazo, pois \u00e9\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais barato do que atrair novas pessoas<\/a>. Al\u00e9m disso, ter uma ideia de quantos clientes voc\u00ea tem pode facilitar o gerenciamento do estoque.<\/li><li>Voc\u00ea pode usar um\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">modelo de associa\u00e7\u00e3o em n\u00edveis<\/a>\u00a0para servi\u00e7os de coaching. Os n\u00edveis mais baixos podem incluir um bate-papo mensal em grupo, enquanto os n\u00edveis mais altos podem oferecer consultas individuais. Isso tamb\u00e9m \u00e9 ben\u00e9fico para voc\u00ea, pois voc\u00ea passa mais tempo com os clientes que pagam mais, o que lhe permite oferecer outros produtos nos quais eles possam estar interessados.<\/li><\/ul>\n\n\n\n<p>\u00c0 medida que sua empresa cresce, voc\u00ea pode come\u00e7ar a diversificar suas ofertas. N\u00e3o h\u00e1 raz\u00e3o para que um coach de vida n\u00e3o possa vender um\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">assinatura de podcast<\/a>. No entanto, tome cuidado para n\u00e3o perder de vista o que est\u00e1 no centro de seu servi\u00e7o de associa\u00e7\u00e3o e baseie seu modelo inicial nisso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_Your_Goals\"><\/span>2. Avalie suas metas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de selecionar um modelo de associa\u00e7\u00e3o, determine o que voc\u00ea espera alcan\u00e7ar com seu site. A tentativa de gerar uma renda secund\u00e1ria respeit\u00e1vel exigir\u00e1 considera\u00e7\u00f5es diferentes da tentativa de criar um neg\u00f3cio de seis d\u00edgitos.<\/p>\n\n\n\n<p>Quando se trata de ganhos, \u00e9 essencial ter em mente a escalabilidade, especialmente se voc\u00ea mesmo presta um servi\u00e7o. Voc\u00ea deve garantir que seja pago pelo tempo que passa com seus clientes. <\/p>\n\n\n\n<p>Nesse caso, voc\u00ea poderia usar um modelo de faturamento medido em que os clientes pagam com base no tempo que voc\u00ea passa com eles. Voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/how-to-properly-increase-your-membership-prices\/\" title=\"Como aumentar adequadamente seus pre\u00e7os de associa\u00e7\u00e3o\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar suas taxas<\/a> \u00e0 medida que sua reputa\u00e7\u00e3o melhora, o que permite que voc\u00ea ganhe mais dinheiro sem assumir um n\u00famero incontrol\u00e1vel de clientes.<\/p>\n\n\n\n<p>Se a sua meta n\u00e3o for tanto um valor alto em d\u00f3lares e mais a recupera\u00e7\u00e3o de parte do seu tempo, voc\u00ea pode criar uma \u00e1rea privada para membros e ter bate-papos semanais ao vivo. Voc\u00ea pode cobrar uma taxa mensal pelo acesso. Quanto mais pessoas participarem, mais dinheiro voc\u00ea ganhar\u00e1, e isso n\u00e3o exigir\u00e1 nenhum investimento adicional de tempo de sua parte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Analyze_How_Much_Time_You_Have\"><\/span>3. Analise o tempo que voc\u00ea tem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por falar em tempo, a quantidade de tempo que voc\u00ea pode realisticamente dedicar ao seu site de associa\u00e7\u00e3o deve fazer parte de sua decis\u00e3o. Alguns modelos requerem mais aten\u00e7\u00e3o e cuidado do que outros. Se voc\u00ea n\u00e3o puder oferecer isso, seus assinantes poder\u00e3o se sentir prejudicados.<\/p>\n\n\n\n<p>A\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">conte\u00fado de gotejamento<\/a>\u00a0\u00e9 uma excelente op\u00e7\u00e3o se voc\u00ea estiver com pouco tempo. Nesse sistema, o conte\u00fado \u00e9 programado para ser lan\u00e7ado em um per\u00edodo de tempo, e n\u00e3o de uma s\u00f3 vez. <\/p>\n\n\n\n<p>Se voc\u00ea tiver criado um <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"Como criar um curso on-line s\u00f3lido para seu site de associa\u00e7\u00e3o\" target=\"_blank\" rel=\"noreferrer noopener\">curso on-line<\/a>Se voc\u00ea n\u00e3o tiver uma aula, pode considerar liber\u00e1-la uma li\u00e7\u00e3o por vez. Os assinantes pagam pela aula e recebem acesso a mais material com o passar do tempo. Voc\u00ea j\u00e1 dedicou tempo para criar o curso, portanto, n\u00e3o precisa fazer mais nada para gerar renda.<\/p>\n\n\n\n<p>No entanto, se voc\u00ea tiver muito tempo para se dedicar ao seu site de associa\u00e7\u00e3o, talvez queira combinar v\u00e1rios modelos. Dessa forma, os membros podem escolher aqueles que atendem \u00e0s suas prefer\u00eancias pessoais, abrindo seus produtos ou servi\u00e7os para um p\u00fablico mais amplo.<\/p>\n\n\n\n<p>Continuando com nosso exemplo de aula on-line, voc\u00ea pode hibridizar o modelo de conte\u00fado de gotejamento. Voc\u00ea pode adicionar pre\u00e7os diferenciados, em que os clientes que pagam mais podem ter acesso a aulas particulares com instrutores, materiais adicionais do curso ou feedback sobre as tarefas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Determine_What_Your_Customers_Want\"><\/span>4. Determine o que seus clientes querem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O p\u00fablico que voc\u00ea planeja atrair tamb\u00e9m pode afetar sua decis\u00e3o sobre o modelo de associa\u00e7\u00e3o. Ao considerar o que seus clientes potenciais valorizam, voc\u00ea pode maximizar seus lucros.<\/p>\n\n\n\n<p>A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or\u00a0classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> faz:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Alguns dos cursos on-line da MasterClass.\" class=\"wp-image-23896\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-768x515.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Voc\u00ea pode pensar em como seu p\u00fablico pode obter mais valor de seu site. Talvez voc\u00ea planeje vender livros, e os assinantes receber\u00e3o um novo t\u00edtulo a cada m\u00eas. Voc\u00ea tamb\u00e9m pode oferecer acesso a um clube do livro virtual exclusivo para membros, no qual seus clientes podem discutir o que est\u00e3o lendo.<\/p>\n\n\n\n<p>Enviar pesquisas aos seus associados e oferecer a eles amplas oportunidades de compartilhar seus coment\u00e1rios s\u00e3o maneiras f\u00e1ceis de mant\u00ea-los satisfeitos e garantir que suas ofertas sejam relevantes e atraentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criar um programa de associa\u00e7\u00e3o pr\u00f3spero exige muito trabalho. No entanto, ele tamb\u00e9m pode ajud\u00e1-lo a criar um fluxo de receita novo e confi\u00e1vel para sua empresa.<\/p>\n\n\n\n<p>Vamos recapitular o que voc\u00ea deve considerar ao escolher um modelo de associa\u00e7\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Que tipo de conte\u00fado voc\u00ea produz e qual modelo faz mais sentido para conceder acesso a conte\u00fado, produtos ou servi\u00e7os.<\/li><li>Quais s\u00e3o suas metas e como sua estrutura de pre\u00e7os pode ajud\u00e1-lo a atingi-las.<\/li><li>Quanto tempo voc\u00ea tem para dar suporte e satisfazer seus clientes.<\/li><li>O que seus clientes querem e como voc\u00ea pode fornecer isso.<\/li><\/ol>\n\n\n\n<p>O que \u00e9 mais importante para voc\u00ea ao escolher um modelo de associa\u00e7\u00e3o? Vamos falar sobre isso na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Starting a membership site can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to launch one with WordPress. However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":24041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121],"tags":[800],"class_list":{"0":"post-23878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-pricing","9":"tag-business-models","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Choosing a membership model is a huge part of launching your membership business. In this post, we&#039;ll highlight four key considerations to keep in mind!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership model,business models\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Know Which Membership Model is Best for Your Business\" \/>\n\t\t<meta property=\"og:description\" content=\"Choosing a membership model is a huge part of launching your membership business. 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However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model.<\/p>","content":[{"type":"text","data":"Starting a <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\">membership site<\/a> can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to <a href=\"https:\/\/memberpress.com\/features\/\">launch one with WordPress<\/a>. However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income.<\/p>","content":[{"type":"text","data":"Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Choosing the Right Membership Model Is Important<\/h2>","content":"Por que \u00e9 importante escolher o modelo certo de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans.<\/p>","content":[{"type":"text","data":"Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate.<\/p>","content":[{"type":"text","data":"The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. <\/p>","content":[{"type":"text","data":"While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you.<\/p>","content":[{"type":"text","data":"What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Which Membership Model Is Best for Your Business (4 Key Considerations)<\/h2>","content":"Como saber qual \u00e9 o melhor modelo de associa\u00e7\u00e3o para sua empresa (4 considera\u00e7\u00f5es principais)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration.<\/p>","content":[{"type":"text","data":"Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Think About What Type of Content You Produce<\/h3>","content":"1. Pense no tipo de conte\u00fado que voc\u00ea produz","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:<\/p>","content":[{"type":"text","data":"The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>If you sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">fitness program<\/a>, it may be best to grant access to the entire program for a monthly fee. This type of content likely has components that work together, such as a meal and exercise plan. Therefore, users will need access to the entire program. You can provide new recipes and workouts each month to keep them coming back.<\/li><li>When you sell a physical product, you can also use a monthly fee model, but you may want to consider a discount if customers pay for a year's supply upfront. It's advantageous for you to have long term customers, as it's&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cheaper than attracting new ones<\/a>. Also, having an idea of how many customers you have can make managing inventory easier.<\/li><li>You could use a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">tiered membership model<\/a>&nbsp;for coaching services. Lower tiers may include a monthly group chat, whereas higher levels might offer one-on-one consultations. This is also beneficial for you, as you're spending more time with higher-paying clients, enabling you to offer them other products they may be interested in.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Se voc\u00ea vender um&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">programa de condicionamento f\u00edsico<\/a>Se o programa for mais abrangente, talvez seja melhor conceder acesso a todo o programa por uma taxa mensal. Esse tipo de conte\u00fado provavelmente tem componentes que funcionam juntos, como um plano de refei\u00e7\u00f5es e exerc\u00edcios. Portanto, os usu\u00e1rios precisar\u00e3o de acesso ao programa completo. Voc\u00ea pode fornecer novas receitas e exerc\u00edcios todos os meses para que eles continuem voltando.<\/li><li>Quando voc\u00ea vende um produto f\u00edsico, tamb\u00e9m pode usar um modelo de taxa mensal, mas talvez queira considerar um desconto se os clientes pagarem antecipadamente pelo fornecimento de um ano. \u00c9 vantajoso para voc\u00ea ter clientes de longo prazo, pois \u00e9&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais barato do que atrair novas pessoas<\/a>. Al\u00e9m disso, ter uma ideia de quantos clientes voc\u00ea tem pode facilitar o gerenciamento do estoque.<\/li><li>Voc\u00ea pode usar um&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">modelo de associa\u00e7\u00e3o em n\u00edveis<\/a>&nbsp;para servi\u00e7os de coaching. Os n\u00edveis mais baixos podem incluir um bate-papo mensal em grupo, enquanto os n\u00edveis mais altos podem oferecer consultas individuais. Isso tamb\u00e9m \u00e9 ben\u00e9fico para voc\u00ea, pois voc\u00ea passa mais tempo com os clientes que pagam mais, o que lhe permite oferecer outros produtos nos quais eles possam estar interessados.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that.<\/p>","content":[{"type":"text","data":"As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Assess Your Goals<\/h3>","content":"2. Avalie suas metas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business.<\/p>","content":[{"type":"text","data":"Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. <\/p>","content":[{"type":"text","data":"When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers.<\/p>","content":[{"type":"text","data":"In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part.<\/p>","content":[{"type":"text","data":"If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Analyze How Much Time You Have<\/h3>","content":"3. Analise o tempo que voc\u00ea tem","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged.<\/p>","content":[{"type":"text","data":"Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. <\/p>","content":[{"type":"text","data":"A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income.<\/p>","content":[{"type":"text","data":"If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience.<\/p>","content":[{"type":"text","data":"However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments.<\/p>","content":[{"type":"text","data":"Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Determine What Your Customers Want<\/h3>","content":"4. Determine o que seus clientes querem","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits.<\/p>","content":[{"type":"text","data":"The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:<\/p>","content":[{"type":"text","data":"A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Some of MasterClass' online courses.\" class=\"wp-image-23896\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","data":{"alt":"Some of MasterClass' online courses.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","align":"center"},"style":{"width":1024,"height":687,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading.<\/p>","content":[{"type":"text","data":"You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive.<\/p>","content":[{"type":"text","data":"Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business.<\/p>","content":[{"type":"text","data":"Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s recap what you may want to think about when choosing a membership model:<\/p>","content":[{"type":"text","data":"Let\u2019s recap what you may want to think about when choosing a membership model:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>What type of content you produce and which model makes the most sense for granting access to content, products, or services.<\/li><li>What your goals are and how your pricing structure can help you achieve them.<\/li><li>How much time you have to support and satisfy your customers.<\/li><li>What your customers want and how you can provide it.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Que tipo de conte\u00fado voc\u00ea produz e qual modelo faz mais sentido para conceder acesso a conte\u00fado, produtos ou servi\u00e7os.<\/li><li>Quais s\u00e3o suas metas e como sua estrutura de pre\u00e7os pode ajud\u00e1-lo a atingi-las.<\/li><li>Quanto tempo voc\u00ea tem para dar suporte e satisfazer seus clientes.<\/li><li>O que seus clientes querem e como voc\u00ea pode fornecer isso.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!<\/p>","content":[{"type":"text","data":"What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/23878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=23878"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/23878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/24041"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=23878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=23878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=23878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}