{"id":24090,"date":"2021-11-30T07:00:00","date_gmt":"2021-11-30T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24090"},"modified":"2026-03-02T10:13:15","modified_gmt":"2026-03-02T15:13:15","slug":"pricing-models-for-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/","title":{"rendered":"10 modelos mais comuns de pre\u00e7os de sites de associa\u00e7\u00e3o"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">Uma das decis\u00f5es mais importantes que voc\u00ea ter\u00e1 que tomar como propriet\u00e1rio de um site de assinaturas \u00e9 o modelo de pre\u00e7os. Escolher a estrat\u00e9gia de assinatura certa pode afetar a forma como seu p\u00fablico percebe o valor da sua oferta e se eles v\u00e3o se inscrever.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a930f3387644\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a930f3387644\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#Finding_a_Pricing_Model_For_Membership_Sites_10_Most_Common\" >Como encontrar um modelo de pre\u00e7os para sites de associa\u00e7\u00e3o (10 mais comuns)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#1_One-time_fixed_rate\" >1. Taxa fixa \u00fanica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#2_Recurring_fixed_rate\" >2. Taxa fixa recorrente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#3_Tiered_pricing\" >3. Pre\u00e7os escalonados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#4_Per-User_Rate_Selling_One-Offs\" >4. Taxa por usu\u00e1rio (venda de itens \u00fanicos)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#5_Custom_Rate\" >5. Taxa personalizada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#6_Lifetime_Membership\" >6. Associa\u00e7\u00e3o vital\u00edcia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#7_Installment_Plans\" >7. Planos de parcelamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#8_Pay_As_You_Go\" >8. Pay As You Go<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#9_Pay_What_You_Want\" >9. Pague o que voc\u00ea quiser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#10_Freemium\" >10. Freemium<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitos modelos de pre\u00e7os diferentes que se adequam a v\u00e1rios nichos de sites de associa\u00e7\u00e3o. Por exemplo, voc\u00ea pode cobrar uma taxa de assinatura mensal padr\u00e3o ou oferecer v\u00e1rios n\u00edveis de associa\u00e7\u00e3o. Embora essas sejam solu\u00e7\u00f5es populares, outras op\u00e7\u00f5es podem funcionar melhor para sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, abordaremos dez modelos de pre\u00e7os comuns para sites de assinatura. Vamos come\u00e7ar!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"UsKXAT2cPiWdY7EJ1nQl0vGkuBzg864OFCpIhbLrDjfH9RwMN\"><div class=\"responsive-video\"><iframe title=\"Como criar uma p\u00e1gina de pre\u00e7os com o MemberPress Groups (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; COMO CRIAR UMA P\u00c1GINA DE PRE\u00c7OS COM GRUPOS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_a_Pricing_Model_For_Membership_Sites_10_Most_Common\"><\/span>Como encontrar um modelo de pre\u00e7os para sites de associa\u00e7\u00e3o (10 mais comuns)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de decidir sobre um modelo de pre\u00e7os, \u00e9 inteligente avaliar o seu <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/how-to-create-an-irresistible-value-proposition.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proposta de valor<\/a> e certifique-se de que seja irresist\u00edvel e f\u00e1cil de entender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um n\u00famero impressionante de <a href=\"https:\/\/memberpress.com\/pt\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">42% de neg\u00f3cios baseados em assinatura<\/a> afirmam que isso lhes permite cobrar taxas de ades\u00e3o mais altas, por isso \u00e9 fundamental acertar desde o in\u00edcio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, considere suas metas financeiras e o envolvimento de seu p\u00fablico atual. Pode ser dif\u00edcil convencer <strong>10,000<\/strong> seguidores passivos para se inscreverem a $10 por m\u00eas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, 100 pessoas altamente comprometidas <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-develop-superfans-who-gladly-evangelize-for-you-pat-flynn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">super f\u00e3s<\/a> pode ficar feliz em contribuir mais do que isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, \u00e9 \u00fatil pesquisar seus concorrentes e ver o que funciona para eles. Por exemplo, servi\u00e7os de caixas por assinatura, como <a href=\"https:\/\/www.birchbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Birchbox<\/a> geralmente seguem um modelo mensal fixo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, muitos desenvolvedores de software optam por op\u00e7\u00f5es de pre\u00e7os escalonados ou vital\u00edcios.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d2a2531c7838f11e4649c893d9b93b41\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-a-software-business\/\" target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como iniciar um neg\u00f3cio de software com WordPress + MemberPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Sem mais delongas, aqui est\u00e3o dez modelos de pre\u00e7os para sites de associa\u00e7\u00e3o a serem considerados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_One-time_fixed_rate\"><\/span>1. Taxa fixa \u00fanica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esse modelo de pre\u00e7o \u00e9, de longe, o mais simples. Os membros pagam uma <strong>taxa \u00fanica<\/strong> e obtenha acesso a todo o seu conte\u00fado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A desvantagem aqui \u00e9 que voc\u00ea perde os benef\u00edcios de <strong>receita recorrente<\/strong>. O lado positivo \u00e9 que os visitantes podem estar mais propensos a se inscrever, pois n\u00e3o sentem que est\u00e3o assumindo um compromisso de longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo funciona melhor para sites de membros que n\u00e3o requerem muita manuten\u00e7\u00e3o. Por exemplo, os sites de f\u00e3s funcionam praticamente sozinhos, j\u00e1 que grande parte do conte\u00fado \u00e9 gerado pelos usu\u00e1rios. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"y2u0vGUcxrpBc4EFqG88Fd5SEVmTei9bXLZrND1KlPhjROsAJiIOh3zdV6M3CgwataDpxjLklv6ImYQZHHUf1TMK5ntb2\"><div class=\"responsive-video\"><iframe title=\"Como criar uma associa\u00e7\u00e3o \u00fanica no MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9ngvH_YYe_0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; como criar uma assinatura \u00fanica (\u00fanica) ou vender produtos avulsos no MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Recurring_fixed_rate\"><\/span>2. Taxa fixa recorrente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 o modelo de associa\u00e7\u00e3o mais popular e o que primeiro vem \u00e0 mente da maioria das pessoas quando pensam em pre\u00e7os recorrentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os assinantes geralmente pagam um <a href=\"https:\/\/memberpress.com\/pt\/should-your-membership-site-have-yearly-or-monthly-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxa mensal<\/a> nesse formato, embora voc\u00ea tamb\u00e9m possa configurar per\u00edodos de faturamento personalizados, como uma programa\u00e7\u00e3o trimestral (a cada tr\u00eas meses).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea escolher essa op\u00e7\u00e3o, ter\u00e1 que fornecer um valor consistente a cada per\u00edodo de cobran\u00e7a. Portanto, voc\u00ea precisa garantir que tem um plano de longo prazo e maneiras de manter o esfor\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma taxa fixa recorrente funciona melhor para sites como <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e9dio<\/a> que lan\u00e7am conte\u00fado regularmente. Tamb\u00e9m pode ser uma excelente op\u00e7\u00e3o para servi\u00e7os de treinamento, f\u00f3runs on-line ou <a href=\"https:\/\/memberpress.com\/pt\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Criando um neg\u00f3cio de caixa de assinatura no MemberPress\">caixas de assinatura<\/a> para produtos f\u00edsicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para manter os associados, voc\u00ea pode oferecer incentivos, como desconto na renova\u00e7\u00e3o antecipada. Muitas empresas tamb\u00e9m oferecem assinaturas plurianuais mais baratas para <a href=\"https:\/\/memberpress.com\/pt\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">incentivar compromissos mais longos<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tiered_pricing\"><\/span>3. Pre\u00e7os escalonados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oferta <a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00e1rios n\u00edveis de pre\u00e7os<\/a> pode ser uma excelente maneira de diferenciar seus produtos. Voc\u00ea poderia oferecer v\u00e1rios pacotes destinados a diferentes tipos de clientes e suas necessidades. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg\"><img decoding=\"async\" width=\"711\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg\" alt=\"Exemplo de tabela de pre\u00e7os de pacotes de servi\u00e7os\" class=\"wp-image-49787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-300x208.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-246x170.jpg 246w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-700x484.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-156x108.jpg 156w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Geralmente, esse modelo de pre\u00e7o inclui tr\u00eas op\u00e7\u00f5es. A mais barata oferece recursos b\u00e1sicos, enquanto a op\u00e7\u00e3o mais cara \u00e9 destinada a usu\u00e1rios mais avan\u00e7ados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-a-software-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Provedores de servi\u00e7os e desenvolvedores de software<\/a> podem se adaptar bem a esse modelo. No entanto, <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-a-membership-site-to-sell-art-and-design\/\" target=\"_blank\" rel=\"noopener\" title=\"\">criativos<\/a> e <a href=\"https:\/\/memberpress.com\/pt\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noopener\" title=\"\">blogueiros <\/a>tamb\u00e9m podem se beneficiar dos pre\u00e7os diferenciados e do fornecimento de diferentes n\u00edveis de acesso ao seu conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Per-User_Rate_Selling_One-Offs\"><\/span>4. Taxa por usu\u00e1rio (venda de itens \u00fanicos)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essa estrutura de pre\u00e7os pode ser a escolha perfeita se o seu produto ou servi\u00e7o for voltado para equipes. Por exemplo, muitas plataformas de gest\u00e3o de relacionamento com o cliente (CRM) ou de gerenciamento de projetos, como <a href=\"https:\/\/memberpress.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"https:\/\/www.hubspot.com\/\">Hubspot<\/a> cobrar uma taxa fixa ou recorrente por usu\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Complemento de contas corporativas<\/a><\/strong> ap\u00f3ia esse modelo. Para saber mais, d\u00ea uma olhada nestes recursos:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_82b1d4f5f49e8c0a5b4bf44629d72732\" href=\"https:\/\/memberpress.com\/pt\/addons\/corporate-accounts\/\" target=\"_blank\" class=\"button button-blue center\">DOCS &gt;&gt; Complemento para contas corporativas MemberPress<\/a>\n<\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1fa554e0ef23a52ecf51cbe788378c89\" href=\"https:\/\/memberpress.com\/pt\/blog\/announcing-memberpress-1-3-and-corporate-accounts\/\" target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; V\u00e1rios usu\u00e1rios, uma \u00fanica assinatura<\/a>\n<\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_727deb8cc1f07fdf1cf520517c3267ec\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/\" target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como definir o pre\u00e7o das suas associa\u00e7\u00f5es corporativas<\/a>\n<\/div>\n\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"GS2Kba7Qf5OwEcqghTLJ1R8mtIHCVzY4k9neiZlrNxsvjd\"><div class=\"responsive-video\"><iframe title=\"Como oferecer contas corporativas com o MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>assistir &gt;&gt; como permitir que os usu\u00e1rios criem subcontas no Memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Custom_Rate\"><\/span>5. Taxa personalizada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes t\u00eam necessidades diferentes, por isso, em alguns casos, \u00e9 necess\u00e1rio ter tarifas personalizadas. Por exemplo, o pre\u00e7o fixo pode n\u00e3o ser adequado para software de n\u00edvel empresarial devido aos requisitos complexos das empresas de grande porte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode oferecer complementos que seus clientes podem combinar para criar seus pr\u00f3prios pacotes personalizados. Dessa forma, seus membros controlam os recursos e o pre\u00e7o, o que torna sua proposta mais personalizada e atraente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como em todos os modelos desta lista, <a href=\"https:\/\/memberpress.com\/pt\/docs\/membership-terms-overview\/\" target=\"_blank\" rel=\"noopener\" title=\"\">O MemberPress suporta pre\u00e7os personalizados<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Lifetime_Membership\"><\/span>6. Associa\u00e7\u00e3o vital\u00edcia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quase todos os modelos de pre\u00e7os podem ser aprimorados com uma associa\u00e7\u00e3o vital\u00edcia alternativa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, al\u00e9m de sua oferta mensal de taxa fixa, voc\u00ea tamb\u00e9m pode ter uma <strong>op\u00e7\u00e3o de pagamento \u00fanico<\/strong> para membros que desejam acesso ilimitado ao seu conte\u00fado sem o inc\u00f4modo das renova\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>com desconto <\/strong>A associa\u00e7\u00e3o vital\u00edcia pode ser um incentivo inteligente para seus primeiros usu\u00e1rios. Desenvolvedores de software ou <a href=\"https:\/\/memberpress.com\/pt\/launching-a-premium-online-course-your-membership-site-launch-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Lan\u00e7amento de um curso on-line premium: Lista de verifica\u00e7\u00e3o do lan\u00e7amento de seu site de associa\u00e7\u00e3o\">sites de e-learning<\/a> geralmente oferecem essa op\u00e7\u00e3o al\u00e9m de outros n\u00edveis de pre\u00e7os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, pode n\u00e3o ser a melhor op\u00e7\u00e3o se voc\u00ea lan\u00e7ar novos conte\u00fados continuamente ou fornecer suporte cont\u00ednuo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Installment_Plans\"><\/span>7. Planos de parcelamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esse modelo de pre\u00e7o \u00e9 \u00fatil se voc\u00ea cobrar uma taxa \u00fanica cara, mas alguns de seus clientes talvez n\u00e3o consigam pagar o valor total de uma s\u00f3 vez. Por exemplo, muitos estudantes t\u00eam or\u00e7amentos apertados, portanto <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">cursos on-line<\/a> geralmente oferecem planos de parcelamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, h\u00e1 uma taxa inicial que o membro paga e alguns pagamentos recorrentes depois disso. O n\u00famero exato depende de voc\u00ea, mas muitos sites t\u00eam dois ou tr\u00eas planos de pagamento que os clientes podem escolher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Pay_As_You_Go\"><\/span>8. Pay As You Go<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O pre\u00e7o baseado no uso \u00e9 popular entre muitos servi\u00e7os de TI e de telefonia m\u00f3vel para ajudar a reduzir os riscos de alto consumo. Ele tamb\u00e9m promove maior transpar\u00eancia e justi\u00e7a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea usar 2 GB de dados em um m\u00eas, pagar\u00e1 apenas pelo que consumiu, em vez de uma taxa fixa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m dos servi\u00e7os baseados na Web, as startups tamb\u00e9m podem usar esse modelo de pre\u00e7os como parte de sua proposta de valor. No entanto, pode ser dif\u00edcil prever a receita, pois os custos podem variar de m\u00eas para m\u00eas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Pay_What_You_Want\"><\/span>9. Pague o que voc\u00ea quiser<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suponha que voc\u00ea seja um blogueiro ou um criativo apaixonado pelo seu trabalho, mesmo que o fa\u00e7a gratuitamente. Nesse caso, um <strong>modelo baseado em doa\u00e7\u00f5es<\/strong> pode ser uma maneira ideal de obter uma renda extra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os modelos \u201cpague o que quiser\u201d tamb\u00e9m podem ser uma op\u00e7\u00e3o ideal para startups que ainda est\u00e3o testando suas propostas de valor ou n\u00e3o querem pressionar os seguidores com assinaturas pagas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea n\u00e3o deva ter grandes expectativas com esse tipo de modelo de pre\u00e7os, os clientes que realmente acreditam no seu produto geralmente ficam felizes em apoi\u00e1-lo. Para aumentar sua receita, voc\u00ea tamb\u00e9m pode <strong>oferecer incentivos extras <\/strong>para os assinantes que fizerem doa\u00e7\u00f5es acima de um determinado valor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Freemium\"><\/span>10. Freemium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, temos <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u201cpre\u00e7os \u201dfreemium\u201d<\/a>que pode ser um elemento crucial para sua estrat\u00e9gia mais ampla. Isso envolve oferecer um determinado n\u00edvel de acesso a produtos, servi\u00e7os ou conte\u00fado gratuitamente, com upgrades opcionais pagos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio das vers\u00f5es de avalia\u00e7\u00e3o gratuitas, o conte\u00fado freemium n\u00e3o expira, permitindo que seus membros testem suas ofertas completamente.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"mMocFCEhHIXulsGigtp27K5YzSdxUbwTZnN9jQWv\"><div class=\"responsive-video\"><iframe title=\"Como oferecer exibi\u00e7\u00f5es de p\u00e1gina gratuitas com a configura\u00e7\u00e3o PayWall do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; como permitir visualiza\u00e7\u00f5es gratuitas de p\u00e1ginas antes do seu paywall<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado gratuito tamb\u00e9m pode ajudar a aumentar sua base de assinantes e estabelecer autoridade em seu nicho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se o seu produto freemium apresentar um valor irresist\u00edvel para os assinantes, isso poder\u00e1 ajud\u00e1-los a convencer-se de que vale a pena. <strong>atualiza\u00e7\u00e3o <\/strong>para uma associa\u00e7\u00e3o premium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um modelo de pre\u00e7os eficaz pode facilmente determinar o sucesso ou o fracasso do seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 fundamental considerar o valor que voc\u00ea est\u00e1 oferecendo aos seus membros, suas metas financeiras e como voc\u00ea se compara aos seus concorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, falamos sobre 10 modelos de pre\u00e7os comuns para sites de assinatura. Aqui est\u00e1 um resumo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Taxa fixa recorrente \u00fanica<\/li>\n\n\n\n<li>Taxa fixa recorrente<\/li>\n\n\n\n<li>Pre\u00e7os escalonados<\/li>\n\n\n\n<li>Taxa por usu\u00e1rio (venda \u00fanica)<\/li>\n\n\n\n<li>Personalizado<\/li>\n\n\n\n<li>Associa\u00e7\u00e3o vital\u00edcia<\/li>\n\n\n\n<li>Plano de parcelamento<\/li>\n\n\n\n<li>Pagamento conforme o uso<\/li>\n\n\n\n<li>Pague o que voc\u00ea quiser<\/li>\n\n\n\n<li>Freemium<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O MemberPress suporta todos esses modelos de pre\u00e7os<\/strong>. Mas a escolha deve depender do tipo de produtos ou servi\u00e7os que voc\u00ea oferece e da sua proposta de valor exclusiva.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre modelos de pre\u00e7os para sites de associa\u00e7\u00e3o? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>One of the most important decisions you\u2019ll face as a membership site owner is your pricing model. Choosing the right subscription strategy can affect how your audience perceives the value of your offer and whether they\u2019ll sign up. There are many different pricing models that suit various membership site niches. For instance, you could charge [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":31151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,121],"tags":[800,322],"class_list":["post-24090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-pricing","tag-business-models","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Choosing the right pricing model for your membership site can affect your site&#039;s value. Which one is best? Here are ten membership pricing models to consider!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"pricing models for membership sites,business models,online business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"10 Most Common Membership Site Pricing Models\" \/>\n\t\t<meta property=\"og:description\" content=\"Choosing the right pricing model for your membership site can affect your site&#039;s value. Which one is best? 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