{"id":24179,"date":"2021-01-25T07:55:00","date_gmt":"2021-01-25T14:55:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24179"},"modified":"2023-09-29T19:56:12","modified_gmt":"2023-09-29T23:56:12","slug":"10-little-known-secrets-of-top-sales-performers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/","title":{"rendered":"10 Little Known Secrets of Top Sales Performers"},"content":{"rendered":"\n<p>Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b8c393ee2ce\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b8c393ee2ce\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#1_They_Have_Deep_Product_Knowledge\" >1. They Have Deep Product Knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#2_They_Build_Relationships_With_Prospects\" >2. They Build Relationships With Prospects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#3_They_Have_Grit_and_Resilience\" >3. They Have Grit and Resilience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#4_They_Have_Unmatched_Empathy\" >4. They Have Unmatched Empathy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#5_They_Have_Active_Listening_Skills\" >5. They Have Active Listening Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#6_They_Enjoy_The_Sales_Process\" >6. They Enjoy The Sales Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#7_They_Succeed_With_The_Help_Of_A_Team\" >7. They Succeed With The Help Of A Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#8_They_Can_Communicate_From_The_Customers_Perspective\" >8. They Can Communicate From The Customer\u2019s Perspective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#9_They_Promote_Value_Over_Product_and_Price\" >9. They Promote Value Over Product and Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#10_They_Track_The_Competition\" >10. They Track The Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-little-known-secrets-of-top-sales-performers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>According to the <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/2018-buyer-preference-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018 Buyer Preferences Study by Miller Heiman Group<\/a>, only 53% of sales professionals are hitting or exceeding their target numbers. This is a decrease from 63% in the recent five years \u2014 an indication that salespeople are struggling.<\/p>\n\n\n\n<p>However, it <em>is<\/em> possible to achieve great sales conversions like those of David Ogilvy, Dale Carnegie, Zig Ziglar, and other renowned sales performers. After all, if it weren\u2019t possible, they wouldn\u2019t be pulling it off. <\/p>\n\n\n\n<p>In this article, we\u2019ll go over 10 little known secrets of top sales performers that, along with a good amount of hard work and dedication, will get your sales numbers up and running. And don\u2019t worry, pushing people into purchasing isn\u2019t on the list! So let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_They_Have_Deep_Product_Knowledge\"><\/span>1. They Have Deep Product Knowledge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Show us a membership site owner who always hits their target, and we\u2019ll show you how much they love their product and understand how it works \u2014 whether it\u2019s a <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> subscription service or a set of <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online learning courses<\/a>. <\/p>\n\n\n\n<p>Consistent sales are a by-product of product knowledge. It doesn\u2019t matter how exciting or boring the product might be, a deep <a href=\"https:\/\/www.learnupon.com\/blog\/product-knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge<\/a> of that product will help the salesperson effectively communicate its benefits and features in a way that nothing else can.<\/p>\n\n\n\n<p>Data from InsightSquared shows that the <a href=\"https:\/\/www.insightsquared.com\/blog\/8-things-the-top-1-of-sales-reps-do-differently\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 1% of sales agents have gained deep product knowledge<\/a>. And that\u2019s because they do the extra work of studying the product extensively.<\/p>\n\n\n\n<p>They examine flaws, identify how the product compares with similar products in the market, and understand how to communicate its features and benefits in context. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_They_Build_Relationships_With_Prospects\"><\/span>2. They Build Relationships With Prospects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Being able to build relationships with prospects and clients is a priceless sales secret top performers depend on. After all, it\u2019s a lot easier to <a href=\"https:\/\/www.zendesk.com\/blog\/improve-customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">retain customers<\/a> when they trust you.<\/p>\n\n\n\n<p>There\u2019s something inarguably powerful about developing relationships with new prospects and cementing the bonds you already have with customers. Over time, you\u2019ll make more money through this tactic.<\/p>\n\n\n\n<p>And you don\u2019t have to rely on gimmicks to get people to buy your products. When you build the right relationships with your prospects, they\u2019ll naturally trust you. <\/p>\n\n\n\n<p>And these days, the \u201cbuilding a relationship\u201d part begins when you create actionable content that <strong>truly helps<\/strong> your target audience.<\/p>\n\n\n\n<p>And don't accept excuses: \u201cThat won't work in my niche. My niche is too small. My industry is too boring,\u201d and so on.<\/p>\n\n\n\n<p>Every time I hear this objection I refer to the example iNECTA, a <a href=\"https:\/\/www.inecta.com\/food-erp\" target=\"_blank\" rel=\"noreferrer noopener\">food ERP software<\/a>. Despite that they are in a small and, some would say \u201cboring\u201d, niche, they produce amazing blog posts and YouTube videos, and even operate an iNECTA university \u2014 all of which helps their target audience succeed.<\/p>\n\n\n\n<p>Efforts like these tremendously help to build a great relationship with your audience, which will result in amazing conversion rates and increased sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_They_Have_Grit_and_Resilience\"><\/span>3. They Have Grit and Resilience <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Top sales performers find ways to grow from setbacks and rejections. <\/p>\n\n\n\n<p>The truth is that membership site owners will face and deal with rejection all the time. As a salesperson, you naturally expect a response to your efforts from your customers. But you should come to expect to be left in the lurch sometimes.<\/p>\n\n\n\n<p>In the words of <a href=\"https:\/\/www.negotiations.com\/experts\/calum-coburn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calum Coburn<\/a>: <\/p>\n\n\n\n<p><em>\u201cSales suffer from one of the highest attrition rates of all professions, which is why it serves to recruit salespeople who show resilience and grit.\u201d  <\/em><\/p>\n\n\n\n<p>In sales, grit helps you to stick it out in the face of knockouts. You don\u2019t back down or give up. You move, you learn, you persevere, and you win.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_They_Have_Unmatched_Empathy\"><\/span>4. They Have Unmatched Empathy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the concept of sales, <strong><em>Empathy is a measure of your ability to understand and share the feelings of your prospects and customers.<\/em><\/strong><\/p>\n\n\n\n<p>Top sales performers always put the customer first. They feel their pains, understand their complaints, and strive to alleviate their problems by creating solutions. <\/p>\n\n\n\n<p>To show empathy, you need to get closer to your customers. Beyond offering them a product to buy, join the conversation so you can become a friend. <\/p>\n\n\n\n<p>Along these same lines, you never want to miss an appointment with a potential client. Scheduling tools like Woven can help.<\/p>\n\n\n\n<p>Empathy is a soft skill that helps you to anticipate your customer\u2019s needs and wants.<\/p>\n\n\n\n<p>You also build better relationships with your customers when you show empathy. This can translate into more sales and revenue for your company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_They_Have_Active_Listening_Skills\"><\/span>5. They Have Active Listening Skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Listening is one of the <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">strongest communication skills<\/a>. <strong>When you\u2019re listening, you\u2019re communicating.<\/strong> It shows you care and appreciate the person who\u2019s talking.<\/p>\n\n\n\n<p>To develop a successful membership site, you should actively listen to your customers. And when you connect with new leads and prospects, ask questions then step back and listen to them. When you <a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">post on social media<\/a>, for example, give people the chance to leave comments and be willing to respond.<\/p>\n\n\n\n<p>Sales professionals who listen more than they talk tend to <a href=\"http:\/\/saasbrand.com\/customer-acquisition-channels-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">close more sales<\/a>. You should make up your mind to hear what your customers have to say. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_They_Enjoy_The_Sales_Process\"><\/span>6. They Enjoy The Sales Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Top sales performers love what they do. Whether they\u2019re involved in <a href=\"https:\/\/surveyanyplace.com\/quiz-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> or getting actual sales, they love the process: meeting with customers, making presentations, or explaining the features of a product.<\/p>\n\n\n\n<p>You need to cultivate an aptitude for sales. This will cause you to enjoy the process, as you grow to see it as an adventure that helps you better understand your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_They_Succeed_With_The_Help_Of_A_Team\"><\/span>7. They Succeed With The Help Of A Team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oftentimes, sales teams are happy to talk the talk of teamwork without actually acting as a team. But for your membership business to achieve success, you need to carry your team members along.  <\/p>\n\n\n\n<p>Although you may be rewarded or get promoted from outpacing every other person in your team, your true competition is outside of the building, not within. <\/p>\n\n\n\n<p>Treat those around you with a high level of respect, appreciate those who offer help, no matter how little. This is one secret that benefits us all both inside and outside the marketing environment. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_They_Can_Communicate_From_The_Customers_Perspective\"><\/span>8. They Can Communicate From The Customer\u2019s Perspective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What do customers want from a business relationship? Most salespeople will go as far to imagine this, but a top performer will take it a step further. <\/p>\n\n\n\n<p>When you interact with a potential member, try to identify their top priorities and concerns. Ask questions to find out what they\u2019re going through. Then use the information to tailor your product offering, ultimately addressing their needs in real-time.<\/p>\n\n\n\n<p>This is the best approach to take when you\u2019re looking to personalize your product offering. As long as you can communicate from the customer\u2019s perspective (how they see things), you\u2019ll capture their hearts and nudge them into becoming members along the way.<\/p>\n\n\n\n<p>The sales team at ClickMeeting, one of the best webinar software out there, is smart. When you sign up to use their product, they\u2019ll prompt you to watch a <a href=\"https:\/\/knowledge.clickmeeting.com\/video\/how-to-start-with-online-meetings-on-clickmeeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> on how to host your first online meeting. The goal is to get customers excited so they eventually buy the software by anticipating their questions and concerns from the outset.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_They_Promote_Value_Over_Product_and_Price\"><\/span>9. They Promote Value Over Product and Price<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The product\u2019s value is more important than the offer itself. <\/p>\n\n\n\n<p>When you\u2019re marketing online, it can be difficult to tell your customers the best features of your membership, especially when you\u2019re focusing on <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">organic business growth<\/a>. <\/p>\n\n\n\n<p>Prospective members have probably not met you in person, so how do you convince them that your product is the best?<\/p>\n\n\n\n<p>Hone in on the value they\u2019ll get from their membership.<\/p>\n\n\n\n<p>Yes, the product\u2019s price should be fair \u2014 but communicate the value at every point. Move away from highlighting the features of your product, and instead focus on the benefits it can bring to your client. <\/p>\n\n\n\n<p><strong>Bonus: <\/strong>Share success stories to buttress your points. Focus on video testimonials since they communicate emotion and tend to convert most effectively. And don\u2019t worry too much about production quality. A simple selfie-style video testimonial can convert just as well (if not better) than an expensive, high-quality video production.<\/p>\n\n\n\n<p>A great example is how Infinite Recovery presents their testimonials. They\u2019re authentic and honest \u2014 all without a full-blown video production company behind them. If you\u2019re interested, head over to <a href=\"https:\/\/www.infiniterecovery.com\/client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">get some inspiration there<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_They_Track_The_Competition\"><\/span>10. They Track The Competition <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Top sales performers always track their competitors.<\/p>\n\n\n\n<p>They don\u2019t claim to know it all, and so are continually looking over the shoulders of other companies and salespersons. Then they design better strategies to outperform them.<\/p>\n\n\n\n<p>You need to spy on your competitors to see what they\u2019re doing well. For example, check your top competitors\u2019 websites and <a href=\"https:\/\/collectingcents.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> channels to see what type of content they put out, what are their <a href=\"https:\/\/loganix.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">top organic keywords<\/a>, and from where they get backlinks. Where are they running ads? What does their sales funnel look like? In other words, do your research!<\/p>\n\n\n\n<p>Armed with this data, you gain a competitive edge that will help you make smarter decisions, gain more members, and hit your targets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All in all, excelling in sales isn\u2019t a one-off thing. Top sales performers are unrelenting.<\/p>\n\n\n\n<p>If you want to become a top performer, then you need to develop soft skills (e.g., empathy, leadership, teamwork, problem-solving) and make up your mind to provide solutions.<\/p>\n\n\n\n<p>You need to know your products inside out. Go beyond memorizing the features, and understand your product and the people you\u2019re selling it to.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. According to the 2018 Buyer Preferences Study by Miller Heiman [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":24180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,94],"tags":[545],"class_list":{"0":"post-24179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-marketing","9":"tag-successful-sales-strategy","10":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. 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Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. <\/p>","content":[{"type":"text","data":"Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>According to the <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/2018-buyer-preference-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018 Buyer Preferences Study by Miller Heiman Group<\/a>, only 53% of sales professionals are hitting or exceeding their target numbers. This is a decrease from 63% in the recent five years \u2014 an indication that salespeople are struggling.<\/p>","content":[{"type":"text","data":"According to the <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/2018-buyer-preference-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018 Buyer Preferences Study by Miller Heiman Group<\/a>, only 53% of sales professionals are hitting or exceeding their target numbers. This is a decrease from 63% in the recent five years \u2014 an indication that salespeople are struggling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, it <em>is<\/em> possible to achieve great sales conversions like those of David Ogilvy, Dale Carnegie, Zig Ziglar, and other renowned sales performers. After all, if it weren\u2019t possible, they wouldn\u2019t be pulling it off. <\/p>","content":[{"type":"text","data":"However, it <em>is<\/em> possible to achieve great sales conversions like those of David Ogilvy, Dale Carnegie, Zig Ziglar, and other renowned sales performers. After all, if it weren\u2019t possible, they wouldn\u2019t be pulling it off. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll go over 10 little known secrets of top sales performers that, along with a good amount of hard work and dedication, will get your sales numbers up and running. And don\u2019t worry, pushing people into purchasing isn\u2019t on the list! So let\u2019s dive in.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll go over 10 little known secrets of top sales performers that, along with a good amount of hard work and dedication, will get your sales numbers up and running. And don\u2019t worry, pushing people into purchasing isn\u2019t on the list! So let\u2019s dive in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">1. They Have Deep Product Knowledge<\/h2>","content":"1. They Have Deep Product Knowledge","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Show us a membership site owner who always hits their target, and we\u2019ll show you how much they love their product and understand how it works \u2014 whether it\u2019s a box subscription service or a set of <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online learning courses<\/a>. <\/p>","content":[{"type":"text","data":"Show us a membership site owner who always hits their target, and we\u2019ll show you how much they love their product and understand how it works \u2014 whether it\u2019s a box subscription service or a set of <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online learning courses<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consistent sales are a by-product of product knowledge. It doesn\u2019t matter how exciting or boring the product might be, a deep <a href=\"https:\/\/www.learnupon.com\/blog\/product-knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge<\/a> of that product will help the salesperson effectively communicate its benefits and features in a way that nothing else can.<\/p>","content":[{"type":"text","data":"Consistent sales are a by-product of product knowledge. It doesn\u2019t matter how exciting or boring the product might be, a deep <a href=\"https:\/\/www.learnupon.com\/blog\/product-knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">knowledge<\/a> of that product will help the salesperson effectively communicate its benefits and features in a way that nothing else can."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Data from InsightSquared shows that the <a href=\"https:\/\/www.insightsquared.com\/blog\/8-things-the-top-1-of-sales-reps-do-differently\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 1% of sales agents have gained deep product knowledge<\/a>. And that\u2019s because they do the extra work of studying the product extensively.<\/p>","content":[{"type":"text","data":"Data from InsightSquared shows that the <a href=\"https:\/\/www.insightsquared.com\/blog\/8-things-the-top-1-of-sales-reps-do-differently\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 1% of sales agents have gained deep product knowledge<\/a>. And that\u2019s because they do the extra work of studying the product extensively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They examine flaws, identify how the product compares with similar products in the market, and understand how to communicate its features and benefits in context. <\/p>","content":[{"type":"text","data":"They examine flaws, identify how the product compares with similar products in the market, and understand how to communicate its features and benefits in context. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2. They Build Relationships With Prospects<\/h2>","content":"2. They Build Relationships With Prospects","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Being able to build relationships with prospects and clients is a priceless sales secret top performers depend on. After all, it\u2019s a lot easier to <a href=\"https:\/\/www.zendesk.com\/blog\/improve-customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">retain customers<\/a> when they trust you.<\/p>","content":[{"type":"text","data":"Being able to build relationships with prospects and clients is a priceless sales secret top performers depend on. After all, it\u2019s a lot easier to <a href=\"https:\/\/www.zendesk.com\/blog\/improve-customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">retain customers<\/a> when they trust you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s something inarguably powerful about developing relationships with new prospects and cementing the bonds you already have with customers. Over time, you\u2019ll make more money through this tactic.<\/p>","content":[{"type":"text","data":"There\u2019s something inarguably powerful about developing relationships with new prospects and cementing the bonds you already have with customers. Over time, you\u2019ll make more money through this tactic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And you don\u2019t have to rely on gimmicks to get people to buy your products. When you build the right relationships with your prospects, they\u2019ll naturally trust you. <\/p>","content":[{"type":"text","data":"And you don\u2019t have to rely on gimmicks to get people to buy your products. When you build the right relationships with your prospects, they\u2019ll naturally trust you. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And these days, the \u201cbuilding a relationship\u201d part begins when you create actionable content that <strong>truly helps<\/strong> your target audience.<\/p>","content":[{"type":"text","data":"And these days, the \u201cbuilding a relationship\u201d part begins when you create actionable content that <strong>truly helps<\/strong> your target audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And don't accept excuses: \u201cThat won't work in my niche. My niche is too small. My industry is too boring,\u201d and so on.<\/p>","content":[{"type":"text","data":"And don't accept excuses: \u201cThat won't work in my niche. My niche is too small. My industry is too boring,\u201d and so on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Every time I hear this objection I refer to the example iNECTA, a <a href=\"https:\/\/www.inecta.com\/food-erp\" target=\"_blank\" rel=\"noreferrer noopener\">food ERP software<\/a>. Despite that they are in a small and, some would say \u201cboring\u201d, niche, they produce amazing blog posts and YouTube videos, and even operate an iNECTA university \u2014 all of which helps their target audience succeed.<\/p>","content":[{"type":"text","data":"Every time I hear this objection I refer to the example iNECTA, a <a href=\"https:\/\/www.inecta.com\/food-erp\" target=\"_blank\" rel=\"noreferrer noopener\">food ERP software<\/a>. Despite that they are in a small and, some would say \u201cboring\u201d, niche, they produce amazing blog posts and YouTube videos, and even operate an iNECTA university \u2014 all of which helps their target audience succeed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Efforts like these tremendously help to build a great relationship with your audience, which will result in amazing conversion rates and increased sales.<\/p>","content":[{"type":"text","data":"Efforts like these tremendously help to build a great relationship with your audience, which will result in amazing conversion rates and increased sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3. They Have Grit and Resilience <\/h2>","content":"3. They Have Grit and Resilience","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Top sales performers find ways to grow from setbacks and rejections. <\/p>","content":[{"type":"text","data":"Top sales performers find ways to grow from setbacks and rejections. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The truth is that membership site owners will face and deal with rejection all the time. As a salesperson, you naturally expect a response to your efforts from your customers. But you should come to expect to be left in the lurch sometimes.<\/p>","content":[{"type":"text","data":"The truth is that membership site owners will face and deal with rejection all the time. As a salesperson, you naturally expect a response to your efforts from your customers. But you should come to expect to be left in the lurch sometimes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In the words of <a href=\"https:\/\/www.negotiations.com\/experts\/calum-coburn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calum Coburn<\/a>: <\/p>","content":[{"type":"text","data":"In the words of <a href=\"https:\/\/www.negotiations.com\/experts\/calum-coburn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calum Coburn<\/a>: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>\u201cSales suffer from one of the highest attrition rates of all professions, which is why it serves to recruit salespeople who show resilience and grit.\u201d  <\/em><\/p>","content":[{"type":"text","data":"<em>\u201cSales suffer from one of the highest attrition rates of all professions, which is why it serves to recruit salespeople who show resilience and grit.\u201d  <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In sales, grit helps you to stick it out in the face of knockouts. You don\u2019t back down or give up. You move, you learn, you persevere, and you win.<\/p>","content":[{"type":"text","data":"In sales, grit helps you to stick it out in the face of knockouts. You don\u2019t back down or give up. You move, you learn, you persevere, and you win."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">4. They Have Unmatched Empathy<\/h2>","content":"4. They Have Unmatched Empathy","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In the concept of sales, <strong><em>Empathy is a measure of your ability to understand and share the feelings of your prospects and customers.<\/em><\/strong><\/p>","content":[{"type":"text","data":"In the concept of sales, <strong><em>Empathy is a measure of your ability to understand and share the feelings of your prospects and customers.<\/em><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Top sales performers always put the customer first. They feel their pains, understand their complaints, and strive to alleviate their problems by creating solutions. <\/p>","content":[{"type":"text","data":"Top sales performers always put the customer first. They feel their pains, understand their complaints, and strive to alleviate their problems by creating solutions. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To show empathy, you need to get closer to your customers. Beyond offering them a product to buy, join the conversation so you can become a friend. <\/p>","content":[{"type":"text","data":"To show empathy, you need to get closer to your customers. Beyond offering them a product to buy, join the conversation so you can become a friend. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Along these same lines, you never want to miss an appointment with a potential client. Scheduling tools like Woven can help.<\/p>","content":[{"type":"text","data":"Along these same lines, you never want to miss an appointment with a potential client. Scheduling tools like Woven can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Empathy is a soft skill that helps you to anticipate your customer\u2019s needs and wants.<\/p>","content":[{"type":"text","data":"Empathy is a soft skill that helps you to anticipate your customer\u2019s needs and wants."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You also build better relationships with your customers when you show empathy. This can translate into more sales and revenue for your company.<\/p>","content":[{"type":"text","data":"You also build better relationships with your customers when you show empathy. This can translate into more sales and revenue for your company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">5. They Have Active Listening Skills<\/h2>","content":"5. They Have Active Listening Skills","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Listening is one of the <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">strongest communication skills<\/a>. <strong>When you\u2019re listening, you\u2019re communicating.<\/strong> It shows you care and appreciate the person who\u2019s talking.<\/p>","content":[{"type":"text","data":"Listening is one of the <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">strongest communication skills<\/a>. <strong>When you\u2019re listening, you\u2019re communicating.<\/strong> It shows you care and appreciate the person who\u2019s talking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To develop a successful membership site, you should actively listen to your customers. And when you connect with new leads and prospects, ask questions then step back and listen to them. When you <a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">post on social media<\/a>, for example, give people the chance to leave comments and be willing to respond.<\/p>","content":[{"type":"text","data":"To develop a successful membership site, you should actively listen to your customers. And when you connect with new leads and prospects, ask questions then step back and listen to them. When you <a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">post on social media<\/a>, for example, give people the chance to leave comments and be willing to respond."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sales professionals who listen more than they talk tend to <a href=\"http:\/\/saasbrand.com\/customer-acquisition-channels-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">close more sales<\/a>. You should make up your mind to hear what your customers have to say. <\/p>","content":[{"type":"text","data":"Sales professionals who listen more than they talk tend to <a href=\"http:\/\/saasbrand.com\/customer-acquisition-channels-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">close more sales<\/a>. You should make up your mind to hear what your customers have to say. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">6. They Enjoy The Sales Process<\/h2>","content":"6. They Enjoy The Sales Process","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Top sales performers love what they do. Whether they\u2019re involved in <a href=\"https:\/\/surveyanyplace.com\/quiz-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> or getting actual sales, they love the process: meeting with customers, making presentations, or explaining the features of a product.<\/p>","content":[{"type":"text","data":"Top sales performers love what they do. Whether they\u2019re involved in <a href=\"https:\/\/surveyanyplace.com\/quiz-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a> or getting actual sales, they love the process: meeting with customers, making presentations, or explaining the features of a product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to cultivate an aptitude for sales. This will cause you to enjoy the process, as you grow to see it as an adventure that helps you better understand your target audience.<\/p>","content":[{"type":"text","data":"You need to cultivate an aptitude for sales. This will cause you to enjoy the process, as you grow to see it as an adventure that helps you better understand your target audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. They Succeed With The Help Of A Team<\/h2>","content":"7. They Succeed With The Help Of A Team","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Oftentimes, sales teams are happy to talk the talk of teamwork without actually acting as a team. But for your membership business to achieve success, you need to carry your team members along.  <\/p>","content":[{"type":"text","data":"Oftentimes, sales teams are happy to talk the talk of teamwork without actually acting as a team. But for your membership business to achieve success, you need to carry your team members along.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although you may be rewarded or get promoted from outpacing every other person in your team, your true competition is outside of the building, not within. <\/p>","content":[{"type":"text","data":"Although you may be rewarded or get promoted from outpacing every other person in your team, your true competition is outside of the building, not within. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Treat those around you with a high level of respect, appreciate those who offer help, no matter how little. This is one secret that benefits us all both inside and outside the marketing environment. <\/p>","content":[{"type":"text","data":"Treat those around you with a high level of respect, appreciate those who offer help, no matter how little. This is one secret that benefits us all both inside and outside the marketing environment. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">8. They Can Communicate From The Customer\u2019s Perspective<\/h2>","content":"8. They Can Communicate From The Customer\u2019s Perspective","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>What do customers want from a business relationship? Most salespeople will go as far to imagine this, but a top performer will take it a step further. <\/p>","content":[{"type":"text","data":"What do customers want from a business relationship? Most salespeople will go as far to imagine this, but a top performer will take it a step further. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you interact with a potential member, try to identify their top priorities and concerns. Ask questions to find out what they\u2019re going through. Then use the information to tailor your product offering, ultimately addressing their needs in real-time.<\/p>","content":[{"type":"text","data":"When you interact with a potential member, try to identify their top priorities and concerns. Ask questions to find out what they\u2019re going through. Then use the information to tailor your product offering, ultimately addressing their needs in real-time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is the best approach to take when you\u2019re looking to personalize your product offering. As long as you can communicate from the customer\u2019s perspective (how they see things), you\u2019ll capture their hearts and nudge them into becoming members along the way.<\/p>","content":[{"type":"text","data":"This is the best approach to take when you\u2019re looking to personalize your product offering. As long as you can communicate from the customer\u2019s perspective (how they see things), you\u2019ll capture their hearts and nudge them into becoming members along the way."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The sales team at ClickMeeting, one of the best webinar software out there, is smart. When you sign up to use their product, they\u2019ll prompt you to watch a <a href=\"https:\/\/knowledge.clickmeeting.com\/video\/how-to-start-with-online-meetings-on-clickmeeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> on how to host your first online meeting. The goal is to get customers excited so they eventually buy the software by anticipating their questions and concerns from the outset.<\/p>","content":[{"type":"text","data":"The sales team at ClickMeeting, one of the best webinar software out there, is smart. When you sign up to use their product, they\u2019ll prompt you to watch a <a href=\"https:\/\/knowledge.clickmeeting.com\/video\/how-to-start-with-online-meetings-on-clickmeeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> on how to host your first online meeting. The goal is to get customers excited so they eventually buy the software by anticipating their questions and concerns from the outset."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">9. They Promote Value Over Product and Price<\/h2>","content":"9. They Promote Value Over Product and Price","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The product\u2019s value is more important than the offer itself. <\/p>","content":[{"type":"text","data":"The product\u2019s value is more important than the offer itself. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re marketing online, it can be difficult to tell your customers the best features of your membership, especially when you\u2019re focusing on <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">organic business growth<\/a>. <\/p>","content":[{"type":"text","data":"When you\u2019re marketing online, it can be difficult to tell your customers the best features of your membership, especially when you\u2019re focusing on <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">organic business growth<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Prospective members have probably not met you in person, so how do you convince them that your product is the best?<\/p>","content":[{"type":"text","data":"Prospective members have probably not met you in person, so how do you convince them that your product is the best?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Hone in on the value they\u2019ll get from their membership.<\/p>","content":[{"type":"text","data":"Hone in on the value they\u2019ll get from their membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes, the product\u2019s price should be fair \u2014 but communicate the value at every point. Move away from highlighting the features of your product, and instead focus on the benefits it can bring to your client. <\/p>","content":[{"type":"text","data":"Yes, the product\u2019s price should be fair \u2014 but communicate the value at every point. Move away from highlighting the features of your product, and instead focus on the benefits it can bring to your client. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Bonus: <\/strong>Share success stories to buttress your points. Focus on video testimonials since they communicate emotion and tend to convert most effectively. And don\u2019t worry too much about production quality. A simple selfie-style video testimonial can convert just as well (if not better) than an expensive, high-quality video production.<\/p>","content":[{"type":"text","data":"<strong>Bonus: <\/strong>Share success stories to buttress your points. Focus on video testimonials since they communicate emotion and tend to convert most effectively. And don\u2019t worry too much about production quality. A simple selfie-style video testimonial can convert just as well (if not better) than an expensive, high-quality video production."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A great example is how Infinite Recovery presents their testimonials. They\u2019re authentic and honest \u2014 all without a full-blown video production company behind them. If you\u2019re interested, head over to <a href=\"https:\/\/www.infiniterecovery.com\/client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">get some inspiration there<\/a>.<\/p>","content":[{"type":"text","data":"A great example is how Infinite Recovery presents their testimonials. They\u2019re authentic and honest \u2014 all without a full-blown video production company behind them. If you\u2019re interested, head over to <a href=\"https:\/\/www.infiniterecovery.com\/client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">get some inspiration there<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">10. They Track The Competition <\/h2>","content":"10. They Track The Competition","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Top sales performers always track their competitors.<\/p>","content":[{"type":"text","data":"Top sales performers always track their competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They don\u2019t claim to know it all, and so are continually looking over the shoulders of other companies and salespersons. Then they design better strategies to outperform them.<\/p>","content":[{"type":"text","data":"They don\u2019t claim to know it all, and so are continually looking over the shoulders of other companies and salespersons. Then they design better strategies to outperform them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to spy on your competitors to see what they\u2019re doing well. For example, check your top competitors\u2019 websites and <a href=\"https:\/\/collectingcents.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> channels to see what type of content they put out, what are their <a href=\"https:\/\/loganix.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">top organic keywords<\/a>, and from where they get backlinks. Where are they running ads? What does their sales funnel look like? In other words, do your research!<\/p>","content":[{"type":"text","data":"You need to spy on your competitors to see what they\u2019re doing well. For example, check your top competitors\u2019 websites and <a href=\"https:\/\/collectingcents.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> channels to see what type of content they put out, what are their <a href=\"https:\/\/loganix.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">top organic keywords<\/a>, and from where they get backlinks. Where are they running ads? What does their sales funnel look like? In other words, do your research!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Armed with this data, you gain a competitive edge that will help you make smarter decisions, gain more members, and hit your targets.<\/p>","content":[{"type":"text","data":"Armed with this data, you gain a competitive edge that will help you make smarter decisions, gain more members, and hit your targets."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>All in all, excelling in sales isn\u2019t a one-off thing. Top sales performers are unrelenting.<\/p>","content":[{"type":"text","data":"All in all, excelling in sales isn\u2019t a one-off thing. Top sales performers are unrelenting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to become a top performer, then you need to develop soft skills (e.g., empathy, leadership, teamwork, problem-solving) and make up your mind to provide solutions.<\/p>","content":[{"type":"text","data":"If you want to become a top performer, then you need to develop soft skills (e.g., empathy, leadership, teamwork, problem-solving) and make up your mind to provide solutions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to know your products inside out. Go beyond memorizing the features, and understand your product and the people you\u2019re selling it to.<\/p>","content":[{"type":"text","data":"You need to know your products inside out. Go beyond memorizing the features, and understand your product and the people you\u2019re selling it to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/24179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=24179"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/24179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/24180"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=24179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=24179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=24179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}