{"id":24434,"date":"2021-02-08T07:56:00","date_gmt":"2021-02-08T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24434"},"modified":"2024-05-31T07:42:55","modified_gmt":"2024-05-31T11:42:55","slug":"help-members-find-purchase-courses","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/","title":{"rendered":"Como ajudar seus membros a encontrar e comprar seus cursos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O e-learning tem <a href=\"https:\/\/www.forbes.com\/sites\/ilkerkoksal\/2020\/05\/02\/the-rise-of-online-learning\/#4f3a64d472f3\" target=\"_blank\" rel=\"noreferrer noopener\">aumentou significativamente<\/a> em popularidade devido \u00e0 pandemia de 2020. A demanda por aulas on-line est\u00e1 crescendo rapidamente, portanto, ajudar seus membros a encontrar e comprar seus cursos deve ser uma prioridade m\u00e1xima. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad08d6c9b7e8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad08d6c9b7e8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/#Introducing_MemberPress_Courses\" >Apresenta\u00e7\u00e3o dos cursos MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/#How_to_Help_Your_Members_Find_Purchase_Your_Courses_In_4_Steps\" >Como ajudar seus membros a encontrar e adquirir seus cursos (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/#Step_1_Make_Sure_ReadyLaunch%E2%84%A2_is_Enabled\" >Etapa 1 Certifique-se de que o ReadyLaunch\u2122 esteja ativado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/#Step_2_Add_Your_Courses_Page_to_Your_Primary_Navigation_Menu\" >Etapa 2 Adicione sua p\u00e1gina de cursos ao menu de navega\u00e7\u00e3o principal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/#Step_3_Create_Sales_Pages_for_Your_Courses\" >Etapa 3 Criar p\u00e1ginas de vendas para seus cursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/#Step_4_Determine_the_Best_Way_to_Bundle_and_Sell_Your_Courses\" >Etapa 4 Determine a melhor maneira de agrupar e vender seus cursos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, organizar grandes volumes de conte\u00fado pode ser um desafio. A navega\u00e7\u00e3o direta \u00e9 essencial para uma experi\u00eancia on-line ideal para o aluno. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando um plug-in como o <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cursos do MemberPress<\/a> pode ajud\u00e1-lo a controlar o acesso do usu\u00e1rio e transformar seu site em um <a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-wordpress-site-into-a-learning-management-system-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sistema de gerenciamento de aprendizado (LMS)<\/a> para que seus assinantes tenham uma vis\u00e3o geral clara de suas ofertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos explicar como voc\u00ea pode ajudar seus membros a encontrar e adquirir seus cursos com o MemberPress. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introducing-memberpress-courses\"><span class=\"ez-toc-section\" id=\"Introducing_MemberPress_Courses\"><\/span>Apresenta\u00e7\u00e3o dos cursos MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\">Cursos do MemberPress<\/a> \u00e9 um complemento do nosso plug-in de associa\u00e7\u00e3o que ajuda a transformar seu site em um portal de e-learning totalmente funcional, sem a necessidade de codifica\u00e7\u00e3o complexa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele permite que voc\u00ea <a href=\"https:\/\/memberpress.com\/pt\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">crie seu curr\u00edculo visualmente<\/a> com uma interface de arrastar e soltar e personalizar v\u00e1rios elementos para que a p\u00e1gina do seu curso tenha uma apar\u00eancia profissional no front-end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress tamb\u00e9m vem com regras de acesso poderosas, permitindo que voc\u00ea controle a visibilidade de v\u00e1rias \u00e1reas do seu site com base no n\u00edvel de associa\u00e7\u00e3o e no tipo de conte\u00fado. Al\u00e9m disso, voc\u00ea pode automatizar facilmente suas taxas de assinatura e configurar lembretes de pagamento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para acessar esses recursos, baixe nosso plug-in MemberPress e ative o complemento Cursos em seu painel, em <em>MemberPress &gt; Add-ons &gt; Cursos<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ativado, um menu MP Courses aparecer\u00e1 em seu painel do WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navegue at\u00e9 <em>Cursos MP &gt; Cursos<\/em> para come\u00e7ar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-help-your-members-find-purchase-your-courses-in-4-steps\"><span class=\"ez-toc-section\" id=\"How_to_Help_Your_Members_Find_Purchase_Your_Courses_In_4_Steps\"><\/span>Como ajudar seus membros a encontrar e adquirir seus cursos (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"BAbHRfnlGjKzp8FTiQqI9WhWRX3YegN0dUM2CcgQVLKis564x7xhm8by2wXEtStOaco51N\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender cursos on-line no WordPress em 2024 (cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; COMO CRIAR UM CURSO NO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que j\u00e1 apresentamos o MemberPress e o complemento Courses, vamos ver como eles podem ajud\u00e1-lo a organizar seu conte\u00fado para que seus membros possam encontrar e comprar suas aulas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-enable-classroom-mode\"><span class=\"ez-toc-section\" id=\"Step_1_Make_Sure_ReadyLaunch%E2%84%A2_is_Enabled\"><\/span>Etapa 1: Certifique-se de que o ReadyLaunch\u2122 esteja ativado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporado&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noreferrer noopener\">ReadyLaunch\u2122<\/a>&nbsp;do MemberPress permite que voc\u00ea crie p\u00e1ginas (incluindo cursos, certificados e question\u00e1rios) que s\u00e3o...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Responsivo a dispositivos m\u00f3veis<\/strong><\/li>\n\n\n\n<li><strong>Otimizado para vender<\/strong><\/li>\n\n\n\n<li><strong>Com marca<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">...e de \u00f3tima apar\u00eancia! N\u00e3o \u00e9 necess\u00e1rio codificar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab.jpg\"><img decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1024x610.jpg\" alt=\"P\u00e1gina da conta ReadyLaunch\u2122 Guia Cursos\" class=\"wp-image-50402\" title=\"ReadyLaunch7AccountPageCoursesTab | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1024x610.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-300x179.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-768x458.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-285x170.jpg 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-840x501.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1148x684.jpg 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-700x417.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-156x93.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1080x644.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O ReadyLaunch\u2122 cria estilos automaticamente <em>todos <\/em>suas p\u00e1ginas do MemberPress, e deve ser ativado por padr\u00e3o quando voc\u00ea instalar o MemberPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre ele, clique no bot\u00e3o abaixo.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c20003a75e08c8f3fbf8bfc67f66c661\" href=\"https:\/\/docs.memberpress.com\/search?query=readylaunch\"  target=\"_blank\" class=\"button button-blue center\">&gt;&gt; Ir para os documentos de ajuda do ReadyLaunch<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-add-your-courses-page-to-your-primary-navigation-menu\"><span class=\"ez-toc-section\" id=\"Step_2_Add_Your_Courses_Page_to_Your_Primary_Navigation_Menu\"><\/span>Etapa 2: Adicione sua p\u00e1gina de cursos ao menu de navega\u00e7\u00e3o principal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por padr\u00e3o, o MemberPress cria uma p\u00e1gina de cursos em <em>yourdomain.com\/courses<\/em>. \u00c9 aqui que suas aulas ser\u00e3o listadas quando voc\u00ea adicionar seu curr\u00edculo. No entanto, voc\u00ea ainda precisa adicionar a p\u00e1gina ao seu menu de navega\u00e7\u00e3o para que os membros possam encontr\u00e1-la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para fazer isso, navegue at\u00e9 <em>Apar\u00eancia &gt; Menus<\/em>, em seguida, selecione seu menu de navega\u00e7\u00e3o principal (ou crie um). Depois, marque a caixa ao lado de <em>Cursos<\/em> na lista \u00e0 esquerda, em <em>Adicionar itens de menu<\/em> e clique em <em>Adicionar ao menu<\/em>. Arraste e solte-o no local em que voc\u00ea deseja que ele apare\u00e7a e salve as altera\u00e7\u00f5es: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/membership-registration-link-1-1024x364.png\" alt=\"Um link de registro de associa\u00e7\u00e3o no editor do WordPress.\" class=\"wp-image-24458\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/membership-registration-link-1-1024x364.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/membership-registration-link-1-300x107.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/membership-registration-link-1-768x273.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/membership-registration-link-1.png 1515w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 poss\u00edvel controlar quais itens de menu os usu\u00e1rios podem acessar aplicando <a href=\"https:\/\/memberpress.com\/pt\/docs\/control-what-menu-items-users-see\/\" target=\"_blank\" rel=\"noreferrer noopener\">Se Regras de menu<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"6e4wCAsZS7rF9GdvtuUj5MI9QViacHWvyGYRif3whNm2aJY8e16qncRhrTK41LjKnsD5\"><div class=\"responsive-video\"><iframe title=\"Como controlar os itens de menu que os usu\u00e1rios veem em seu site MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xqeFxYqjKQc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Assista &gt;&gt; Como controlar os itens de menu que os usu\u00e1rios veem em seu site<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-create-sales-pages-for-your-courses\"><span class=\"ez-toc-section\" id=\"Step_3_Create_Sales_Pages_for_Your_Courses\"><\/span>Etapa 3: Crie p\u00e1ginas de vendas para seus cursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress permite que voc\u00ea configure p\u00e1ginas de registro rapidamente. Assim que voc\u00ea criar uma associa\u00e7\u00e3o, o plug-in gerar\u00e1 automaticamente um URL no qual os visitantes poder\u00e3o se registrar. Voc\u00ea pode acessar esse link por meio de <em>Associa\u00e7\u00f5es &gt; Editar associa\u00e7\u00e3o<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Membership-registration-link-1024x364.png\" alt=\"Acessar o link de registro por meio da tela Edit Memberships (Editar associa\u00e7\u00f5es).\" class=\"wp-image-24442\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Membership-registration-link-1024x364.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Membership-registration-link-300x107.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Membership-registration-link-768x273.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Membership-registration-link.png 1515w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, v\u00e1 para a p\u00e1gina de seu curso e navegue at\u00e9<em> Configura\u00e7\u00f5es<\/em>e garantir que o <em>Incluir na listagem de cursos<\/em> est\u00e1 na posi\u00e7\u00e3o ligada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, cole o link de registro no campo <em>P\u00e1gina de vendas<\/em> campo. Dessa forma, os alunos ser\u00e3o redirecionados para o formul\u00e1rio de registro apropriado para comprar o curso:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Sales-Page-1024x250.png\" alt=\"Configura\u00e7\u00e3o de uma p\u00e1gina de vendas com o MemberPress.\" class=\"wp-image-24445\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Sales-Page-1024x250.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Sales-Page-300x73.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Sales-Page-768x188.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Sales-Page.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, voc\u00ea pode incorporar manualmente o seguinte shortcode em qualquer lugar do seu site:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>[mepr-membership-registration-form id=\"example\"]<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Observe que voc\u00ea deve substituir \"exemplo\" pelo seu ID de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-determine-the-best-way-to-bundle-and-sell-your-courses\"><span class=\"ez-toc-section\" id=\"Step_4_Determine_the_Best_Way_to_Bundle_and_Sell_Your_Courses\"><\/span>Etapa 4: Determine a melhor maneira de agrupar e vender seus cursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, \u00e9 inteligente considerar suas metas e se listar seus cursos individualmente faz sentido para seu site. Por exemplo, se voc\u00ea oferece cursos de longo prazo destinados a v\u00e1rios n\u00edveis de associa\u00e7\u00e3o, vend\u00ea-los como um pacote pode ser uma op\u00e7\u00e3o melhor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo de suas necessidades, voc\u00ea pode escolher entre as seguintes estrat\u00e9gias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Liste os cursos individuais:<\/strong> Esse m\u00e9todo \u00e9 adequado para vender cursos de curto prazo ou se voc\u00ea quiser que seu conte\u00fado seja acess\u00edvel ao p\u00fablico.<\/li>\n\n\n\n<li><strong>Oferecer pacotes de cursos:<\/strong> Como incentivo \u00e0 assinatura, voc\u00ea pode agrupar v\u00e1rios ou todos os seus cursos e vend\u00ea-los como um pacote.<\/li>\n\n\n\n<li><strong>Diferencie seu conte\u00fado com base em v\u00e1rias associa\u00e7\u00f5es: <\/strong>Tamb\u00e9m \u00e9 poss\u00edvel empacotar seus cursos em v\u00e1rios n\u00edveis, direcionados a diferentes usu\u00e1rios, e criar um caminho de atualiza\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress lhe d\u00e1 a flexibilidade de vender de v\u00e1rias maneiras, gra\u00e7as ao seu poderoso <a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recurso de regras<\/a>. Ele permite que voc\u00ea restrinja o acesso aos seus cursos para que somente os membros inscritos possam visualizar o conte\u00fado. Voc\u00ea pode fazer isso navegando at\u00e9 <em>MemberPress &gt; Regras<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, para vender seus cursos individualmente, voc\u00ea deve <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma associa\u00e7\u00e3o<\/a> para cada classe (em <em>Associa\u00e7\u00f5es &gt; Adicionar novo<\/em>). Em seguida, v\u00e1 para <em>Regras &gt; Adicionar nova<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selecione <em>Um \u00fanico curso<\/em> no menu suspenso e, em seguida, digite o nome do curso que voc\u00ea deseja restringir o acesso p\u00fablico. Em <em>Condi\u00e7\u00f5es de acesso<\/em>Selecione o membro que deve ter permiss\u00e3o para visualizar essa classe:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"857\" height=\"416\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Setting-up-rules-for-individual-membership.png\" alt=\"Configura\u00e7\u00e3o de uma regra para vender cursos individualmente.\" class=\"wp-image-24448\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Setting-up-rules-for-individual-membership.png 857w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Setting-up-rules-for-individual-membership-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Setting-up-rules-for-individual-membership-768x373.png 768w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se esque\u00e7a de adicionar o URL da p\u00e1gina de registro ao campo <em>P\u00e1gina de vendas<\/em> campo mais tarde em <em>Configura\u00e7\u00f5es<\/em> no editor de cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma, para vender seus cursos em massa, crie uma nova associa\u00e7\u00e3o (como \"Platinum\" no exemplo abaixo). Dessa vez, quando voc\u00ea adicionar uma nova regra, selecione <em>Todos os cursos<\/em> no menu suspenso e repita as etapas acima. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, seus membros Platinum poder\u00e3o comprar todos os seus cursos de uma s\u00f3 vez:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"644\" height=\"416\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Setting-up-rules-for-all-courses.png\" alt=\"Configura\u00e7\u00e3o de uma regra para vender cursos em massa.\" class=\"wp-image-24449\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Setting-up-rules-for-all-courses.png 644w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/11\/Setting-up-rules-for-all-courses-300x194.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode combinar regras de outras maneiras para obter v\u00e1rias op\u00e7\u00f5es de pacotes de cursos, dependendo de suas necessidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um aspecto adicional a ser considerado ao montar suas op\u00e7\u00f5es de pacote \u00e9 se voc\u00ea deseja ou n\u00e3o incluir question\u00e1rios como meio de aprendizado. Os cursos do MemberPress agora t\u00eam um <a href=\"https:\/\/memberpress.com\/pt\/quizzes-post\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Recurso de question\u00e1rios\">Recurso de question\u00e1rios<\/a> para manter seus alunos motivados e trabalhando duro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Projetar uma jornada do cliente clara \u00e9 crucial se voc\u00ea quiser <a href=\"https:\/\/memberpress.com\/pt\/how-to-design-your-blog-page-for-ultimate-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar as convers\u00f5es<\/a>. Com nosso <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">Cursos do MemberPress<\/a> plugin, voc\u00ea pode criar v\u00e1rios n\u00edveis de associa\u00e7\u00e3o, diferenciar seu conte\u00fado e oferecer v\u00e1rios pacotes de e-learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, discutimos quatro etapas que voc\u00ea pode seguir para ajudar seus membros a encontrar e comprar seus cursos com o MemberPress:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Certifique-se de que o ReadyLaunch\u2122 esteja ativado e que seu gateway esteja configurado.<\/li>\n\n\n\n<li>Adicione sua p\u00e1gina de cursos ao menu de navega\u00e7\u00e3o para que os visitantes possam localiz\u00e1-la rapidamente.<\/li>\n\n\n\n<li>Crie p\u00e1ginas de vendas para ajudar seus membros a comprar seus cursos.<\/li>\n\n\n\n<li>Aplique regras para restringir seu conte\u00fado da visualiza\u00e7\u00e3o p\u00fablica, agrupe cursos ou diferencie-os por associa\u00e7\u00e3o.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como usar o MemberPress para ajudar seus usu\u00e1rios a encontrar e comprar cursos? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>E-learning has significantly increased in popularity due to the 2020 pandemic. The demand for online lessons is rapidly growing, so helping your members find and purchase your courses should be a top priority. However, organizing large volumes of content can be a challenge. Straightforward navigation is crucial for an optimal online student experience. Using a [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":24491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94,792],"tags":[513,825,791],"class_list":["post-24434","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-courses","tag-lms-plugins","tag-selling","tag-wordpress-lms-plugin","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"E-learning has significantly increased in popularity due to the 2020 pandemic. 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