{"id":24631,"date":"2021-09-21T07:00:00","date_gmt":"2021-09-21T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24631"},"modified":"2026-02-24T13:00:04","modified_gmt":"2026-02-24T18:00:04","slug":"free-trials-course-access-duration","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/","title":{"rendered":"Como impulsionar sua estrat\u00e9gia de curso com avalia\u00e7\u00f5es gratuitas e dura\u00e7\u00e3o do acesso"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Convencer os alunos em potencial a se inscreverem em cursos on-line pode ser um desafio. Se voc\u00ea est\u00e1 buscando novas formas de aumentar o n\u00famero de matr\u00edculas no seu site de e-learning, pode considerar a implementa\u00e7\u00e3o de testes gratuitos ou per\u00edodos limitados de acesso aos cursos para conquistar a confian\u00e7a dos clientes em potencial e despertar o interesse deles.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfbeac312f3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfbeac312f3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/#How_Free_Trials_and_Limited_Access_Durations_Can_Boost_Online_Course_Enrollment\" >Como as avalia\u00e7\u00f5es gratuitas e a dura\u00e7\u00e3o limitada do acesso podem impulsionar a inscri\u00e7\u00e3o em cursos on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/#How_to_Boost_Your_Course_Strategy_with_Free_Trials_and_Limited_Access_Duration_Using_MemberPress_In_3_Steps\" >Como impulsionar sua estrat\u00e9gia de curso com avalia\u00e7\u00f5es gratuitas e dura\u00e7\u00e3o limitada de acesso usando o MemberPress (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/#Step_1_Create_Your_Online_Course\" >Etapa 1 Crie seu curso on-line&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/#Step_2_Set_Up_Memberships_With_Free_Trials_for_Your_Students\" >Etapa 2 Configure associa\u00e7\u00f5es com avalia\u00e7\u00f5es gratuitas para seus alunos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/#Step_3_Use_MemberPress_Rules_to_Set_the_Course_Access_Duration\" >Etapa 3 Use as regras do MemberPress para definir a dura\u00e7\u00e3o do acesso ao curso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, \u00e9 bem simples ativar esses recursos no seu site com <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a>. A funcionalidade de regras de assinatura do nosso plugin facilita conceder ou restringir o acesso ao conte\u00fado, conforme necess\u00e1rio, para configurar per\u00edodos de teste gratuitos ou limitar a dura\u00e7\u00e3o dos seus cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos avaliar as vantagens tanto dos testes gratuitos quanto do acesso limitado aos cursos. Tamb\u00e9m daremos dicas sobre como voc\u00ea pode usar essas informa\u00e7\u00f5es para desenvolver a melhor estrat\u00e9gia para o seu neg\u00f3cio. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Free_Trials_and_Limited_Access_Durations_Can_Boost_Online_Course_Enrollment\"><\/span>Como as avalia\u00e7\u00f5es gratuitas e a dura\u00e7\u00e3o limitada do acesso podem impulsionar a inscri\u00e7\u00e3o em cursos on-line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, vamos falar sobre os benef\u00edcios dos per\u00edodos de teste gratuitos e da dura\u00e7\u00e3o limitada do acesso aos cursos. O primeiro permite que os alunos em potencial tenham acesso ao conte\u00fado do seu curso sem custo algum por um per\u00edodo espec\u00edfico, geralmente uma semana ou um m\u00eas (dependendo do valor das suas aulas).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avalia\u00e7\u00f5es gratuitas<\/a> d\u00ea aos compradores hesitantes a chance de testar seu conte\u00fado antes de investir em uma assinatura. Seu p\u00fablico pode ter uma pr\u00e9via de suas aulas e pode se sentir mais \u00e0 vontade para pagar pelas aulas quando souber o que esperar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dura\u00e7\u00e3o limitada do acesso ao curso tamb\u00e9m pode ajudar a aumentar o n\u00famero de matr\u00edculas, mas de uma maneira muito diferente. Essa estrat\u00e9gia permite que os alunos se inscrevam em suas aulas a qualquer momento, mas imp\u00f5e um prazo para que eles concluam todas as li\u00e7\u00f5es ou percam o acesso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os prazos podem estimular um maior envolvimento e motivar seus alunos a concluir as aulas por medo de ficar de fora (FOMO). Al\u00e9m disso, como eles j\u00e1 ter\u00e3o pago pelo curso inteiro, n\u00e3o v\u00e3o querer desperdi\u00e7ar seu dinheiro deixando de concluir o conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas t\u00e9cnicas tamb\u00e9m podem ser utilizadas em conjunto. Por exemplo, se voc\u00ea configurar um de seus cursos com dura\u00e7\u00e3o limitada de 30 dias e tamb\u00e9m oferecer um per\u00edodo de teste gratuito de uma semana, \u00e9 poss\u00edvel que os alunos que se inscreveram no per\u00edodo de teste optem por assinaturas pagas para concluir suas aulas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Boost_Your_Course_Strategy_with_Free_Trials_and_Limited_Access_Duration_Using_MemberPress_In_3_Steps\"><\/span>Como impulsionar sua estrat\u00e9gia de curso com avalia\u00e7\u00f5es gratuitas e dura\u00e7\u00e3o limitada de acesso usando o MemberPress (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> pode ajud\u00e1-lo facilmente <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar e vender cursos on-line<\/a>al\u00e9m de acompanhar o progresso do aluno, <a href=\"https:\/\/memberpress.com\/pt\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Como criar seu curr\u00edculo visualmente com os cursos do MemberPress\">Crie seu curr\u00edculo<\/a>, definir regras de acesso e muito mais. A seguir, explicamos como implementar testes gratuitos e per\u00edodos de acesso limitado usando esses recursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de que o MemberPress esteja instalado e ativado e de que voc\u00ea tamb\u00e9m tenha <a href=\"https:\/\/memberpress.com\/pt\/docs\/getting-started-with-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">ativou o complemento Cursos<\/a> antes de iniciar estas etapas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Create_Your_Online_Course\"><\/span><strong>Etapa 1: Crie seu curso on-line&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes mesmo de oferecer uma avalia\u00e7\u00e3o gratuita ou definir a dura\u00e7\u00e3o do acesso ao seu curso, voc\u00ea deve decidir o que a aula incluir\u00e1 e <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-solid-online-course-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">adicione-o ao seu site de associa\u00e7\u00e3o<\/a>. J\u00e1 abordamos em detalhes como fazer isso em outras postagens, por isso n\u00e3o vamos nos aprofundar muito nesse assunto aqui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, as etapas b\u00e1sicas que voc\u00ea precisar\u00e1 seguir s\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Escolha um tema. O ideal \u00e9 que seja algo que lhe interesse e sobre o qual voc\u00ea tenha bastante conhecimento e experi\u00eancia.<\/li>\n\n\n\n<li>Crie e compile os materiais de seu curso. Voc\u00ea pode consultar publica\u00e7\u00f5es anteriores no blog, e-books ou outros conte\u00fados para se inspirar e escrever suas li\u00e7\u00f5es de acordo.<\/li>\n\n\n\n<li>Em seu painel do WordPress, v\u00e1 para <em>Cursos MP &gt; Cursos &gt; Adicionar novo<\/em>. Aqui, voc\u00ea pode dar um t\u00edtulo ao seu curso, escrever uma descri\u00e7\u00e3o para ele e adicionar o conte\u00fado da li\u00e7\u00e3o.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m deve descobrir como deseja <a href=\"https:\/\/memberpress.com\/pt\/docs\/membership-terms-case-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">precificar seus cursos<\/a>. Depois de salvar e <a href=\"https:\/\/memberpress.com\/pt\/5-secrets-to-launching-an-online-course-like-a-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">publicou seu conte\u00fado<\/a>Se voc\u00ea tiver uma avalia\u00e7\u00e3o gratuita, poder\u00e1 prosseguir com a configura\u00e7\u00e3o de uma avalia\u00e7\u00e3o gratuita.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_Memberships_With_Free_Trials_for_Your_Students\"><\/span><strong>Etapa 2: Configure associa\u00e7\u00f5es com avalia\u00e7\u00f5es gratuitas para seus alunos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para que seus alunos possam se inscrever em seus cursos, voc\u00ea precisar\u00e1 <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar novas associa\u00e7\u00f5es<\/a> para eles. Durante esse processo, voc\u00ea tamb\u00e9m pode implementar uma op\u00e7\u00e3o de avalia\u00e7\u00e3o gratuita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No editor de associa\u00e7\u00e3o (<em>MemberPress &gt; Associa\u00e7\u00f5es &gt; Adicionar novo<\/em>), defina o pre\u00e7o de seu curso em <em>Termos de associa\u00e7\u00e3o<\/em> no lado direito da tela:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/set-membership-price-1024x447.png\" alt=\"Definir o pre\u00e7o de uma nova associa\u00e7\u00e3o no MemberPress.\" class=\"wp-image-24689\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/set-membership-price-1024x447.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/set-membership-price-300x131.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/set-membership-price-768x335.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/set-membership-price-1536x671.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/set-membership-price-2048x895.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, escolha <em>Recorrente<\/em> como o <em>Tipo de faturamento<\/em> e marque a caixa de sele\u00e7\u00e3o ao lado de <em>Per\u00edodo de teste<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"636\" height=\"1480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/enable-trial-period.png\" alt=\"Ativa\u00e7\u00e3o de um per\u00edodo de avalia\u00e7\u00e3o gratuita para uma associa\u00e7\u00e3o ao MemberPress.\" class=\"wp-image-24690\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/enable-trial-period.png 636w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/enable-trial-period-129x300.png 129w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/enable-trial-period-440x1024.png 440w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea deve definir o <em>Dura\u00e7\u00e3o do teste<\/em> para o n\u00famero de dias que voc\u00ea deseja conceder acesso gratuito e o <em>Valor do julgamento<\/em> para $0. Certifique-se de selecionar tamb\u00e9m a op\u00e7\u00e3o <em>Permitir apenas uma tentativa<\/em> para impedir que os alunos se inscrevam em v\u00e1rias avalia\u00e7\u00f5es gratuitas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir o restante das configura\u00e7\u00f5es e publicar essa associa\u00e7\u00e3o, voc\u00ea poder\u00e1 usar as regras de acesso do MemberPress para exigir que os alunos se inscrevam nela para se matricularem no curso. Quando o fizerem, eles receber\u00e3o uma avalia\u00e7\u00e3o gratuita:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/free-trial-registration-1024x763.png\" alt=\"Um exemplo de avalia\u00e7\u00e3o gratuita, conforme listado em uma p\u00e1gina de registro do MemberPress.\" class=\"wp-image-24691\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/free-trial-registration-1024x763.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/free-trial-registration-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/free-trial-registration-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/free-trial-registration-1536x1144.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/free-trial-registration.png 1732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Agora, no exemplo de avalia\u00e7\u00e3o que configuramos acima, os alunos ter\u00e3o de pagar $10 por m\u00eas para ter acesso ao curso ap\u00f3s uma avalia\u00e7\u00e3o gratuita de 10 dias. Se, em vez disso, voc\u00ea quiser cobrar uma taxa \u00fanica, ainda dever\u00e1 selecionar <em>Recorrente<\/em> como o <em>Tipo de cobran\u00e7a.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, voc\u00ea pode rolar para baixo e marcar a caixa de sele\u00e7\u00e3o ao lado de <em>Limitar os ciclos de pagamento<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"1090\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/limit-payment-cycles.png\" alt=\"Limitar os ciclos de pagamento para criar um curso com uma avalia\u00e7\u00e3o gratuita e uma compra \u00fanica.\" class=\"wp-image-24692\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/limit-payment-cycles.png 554w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/limit-payment-cycles-152x300.png 152w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/limit-payment-cycles-520x1024.png 520w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Defina o <em>M\u00e1ximo de # de pagamentos<\/em> para um (1) e o <em>Acesso ap\u00f3s o \u00faltimo ciclo<\/em> para <em>Acesso vital\u00edcio<\/em> - isto \u00e9, a menos que voc\u00ea tamb\u00e9m queira implementar uma dura\u00e7\u00e3o limitada de acesso ao curso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_MemberPress_Rules_to_Set_the_Course_Access_Duration\"><\/span><strong>Etapa 3: Use as regras do MemberPress para definir a dura\u00e7\u00e3o do acesso ao curso<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira maneira de implementar uma dura\u00e7\u00e3o limitada de acesso ao curso \u00e9 usar o <em>Limitar os ciclos de pagamento<\/em> conforme descrito acima. Basta definir o <em>Acesso ap\u00f3s o \u00faltimo ciclo<\/em> op\u00e7\u00e3o para <em>Expirar acesso<\/em> ou <em>Expirar o acesso ap\u00f3s<\/em> um n\u00famero definido de dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, voc\u00ea tamb\u00e9m pode usar as regras de acesso MemberPress para <a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">definir um per\u00edodo de expira\u00e7\u00e3o<\/a> para suas associa\u00e7\u00f5es de estudantes. Para fazer isso, navegue at\u00e9 <em>MemberPress &gt; Rules &gt; Add New<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abaixo de <em>Conte\u00fado e acesso<\/em>, voc\u00ea pode selecionar a quais cursos esse per\u00edodo de acesso se aplicar\u00e1 e quais membros poder\u00e3o se inscrever nessas aulas. Depois de definir essas configura\u00e7\u00f5es, role a p\u00e1gina para baixo at\u00e9 o <em>Gotejamento \/ Expira\u00e7\u00e3o<\/em> se\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selecione o <em>Ativar expira\u00e7\u00e3o<\/em> caixa de sele\u00e7\u00e3o. Em seguida, voc\u00ea pode definir a dura\u00e7\u00e3o do acesso para um n\u00famero espec\u00edfico de dias, semanas, meses ou anos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/create-expiration-rule-1024x534.png\" alt=\"Ativa\u00e7\u00e3o da expira\u00e7\u00e3o para um curso MemberPress usando regras de acesso.\" class=\"wp-image-24693\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/create-expiration-rule-1024x534.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/create-expiration-rule-300x156.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/create-expiration-rule-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/create-expiration-rule.png 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m precisar\u00e1 usar o \u00faltimo menu suspenso desta se\u00e7\u00e3o para especificar quando o per\u00edodo de acesso come\u00e7a. Voc\u00ea pode optar por inici\u00e1-lo no momento do cadastro do membro, em uma data fixa ou quando um usu\u00e1rio se inscrever para uma assinatura espec\u00edfica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oferecer testes gratuitos e limitar a dura\u00e7\u00e3o do acesso aos cursos pode aumentar suas taxas de matr\u00edculas. Com esses recursos, os clientes podem ter uma amostra do que suas aulas oferecem. Se voc\u00ea souber jogar bem suas cartas, eles continuar\u00e3o voltando para mais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se destas etapas ao se preparar para lan\u00e7ar sua avalia\u00e7\u00e3o gratuita e definir a dura\u00e7\u00e3o do acesso ao curso com <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crie seu curso on-line e publique seu conte\u00fado.<\/li>\n\n\n\n<li>Defina as configura\u00e7\u00f5es de sua avalia\u00e7\u00e3o gratuita por meio de associa\u00e7\u00f5es.<\/li>\n\n\n\n<li>Defina regras para configurar a dura\u00e7\u00e3o do acesso limitado ao curso.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida adicional sobre qual m\u00e9todo \u00e9 melhor para sua empresa? Fique \u00e0 vontade para perguntar na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Convincing prospective students to sign up for online courses can be challenging. If you&#8217;re seeking new methods of increasing enrollment for your e-learning site, you might consider implementing free trials or limited course access durations to gain leads&#8217; trust and pique their interest. 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