{"id":24706,"date":"2021-02-22T07:47:53","date_gmt":"2021-02-22T14:47:53","guid":{"rendered":"https:\/\/memberpress.com\/?p=24706"},"modified":"2025-09-04T10:34:49","modified_gmt":"2025-09-04T14:34:49","slug":"membership-site-mistakes-you-want-to-avoid","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/","title":{"rendered":"8 erros de sites de associa\u00e7\u00e3o que voc\u00ea deve evitar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Como pode ser aplicado a uma ampla variedade de nichos, o modelo de site de associa\u00e7\u00e3o \u00e9 um dos melhores m\u00e9todos de monetiza\u00e7\u00e3o existentes. Al\u00e9m disso, todos os indicadores apontam para um crescimento consistente de <a href=\"https:\/\/memberpress.com\/pt\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">crescimento desse segmento de mercado<\/a> para o futuro.&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8d73e34c9d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8d73e34c9d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_1_%E2%80%93_Losing_Your_Momentum\" >Erro #1 - Perder o \u00edmpeto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_2_%E2%80%93_Pushing_Your_Members_Too_Much\" >Erro #2 - Exigir demais de seus membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_3_%E2%80%93_Slacking_Off_On_Customer_Support\" >Erro #3 - Deixar de prestar suporte ao cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_4_%E2%80%93_Neglecting_Customer_Experience\" >Erro #4 - Negligenciar a experi\u00eancia do cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_5_%E2%80%93_Not_Having_a_Content_Strategy_and_Not_Sticking_to_a_Content_Calendar\" >Erro #5 - N\u00e3o ter uma estrat\u00e9gia de conte\u00fado e n\u00e3o se ater a um calend\u00e1rio de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_6_%E2%80%93_Changing_What_You_Maybe_Shouldnt\" >Erro #6 - Mudar o que voc\u00ea (talvez) n\u00e3o deveria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_7_%E2%80%93_Not_Focusing_on_Retention\" >Erro #7 - N\u00e3o se concentrar na reten\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_8_%E2%80%93_Not_Keeping_Your_Eyes_and_Ears_Open\" >Erro #8 - N\u00e3o manter os olhos e os ouvidos abertos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">E, embora possa ser muito trabalhoso converter visitantes em membros pagantes, \u00e9 uma sensa\u00e7\u00e3o \u00f3tima quando as convers\u00f5es come\u00e7am a aparecer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O problema \u00e9 que esse sentimento de realiza\u00e7\u00e3o traz consigo outro conjunto de problemas. Uma coisa \u00e9 persuadir os visitantes a se tornarem membros de seu site, e outra completamente diferente (e mais dif\u00edcil) \u00e9 manter os membros rec\u00e9m-convertidos satisfeitos e voltando para comprar mais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, examinaremos os erros mais frequentes em sites de associa\u00e7\u00e3o relacionados a <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">reten\u00e7\u00e3o de membros<\/a> e lhe dar algumas dicas para limitar o fluxo de sa\u00edda de membros em seu site. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_1_%E2%80%93_Losing_Your_Momentum\"><\/span><strong>Erro #1 - Perder o \u00edmpeto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tirar seu site de associa\u00e7\u00e3o do papel exige muito tempo e esfor\u00e7o. Voc\u00ea tem que pensar em estrat\u00e9gias de crescimento e marketing e em t\u00e1ticas de constru\u00e7\u00e3o de bases de associados. \u00c9 um mercado dif\u00edcil l\u00e1 fora. Portanto, depois que seu site come\u00e7ar a crescer e ganhar impulso, reduzir a intensidade desse esfor\u00e7o pode parecer atraente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas um dos maiores erros de sites de associa\u00e7\u00e3o que vemos \u00e9 o de diminuir o ritmo e <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diminui\u00e7\u00e3o do engajamento<\/a> com membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, depois de estabelecer sua presen\u00e7a, n\u00e3o \u00e9 hora de relaxar. Na verdade, \u00e9 quando voc\u00ea precisa intensificar seus esfor\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira medida que voc\u00ea deve tomar \u00e9 certificar-se de que a comunica\u00e7\u00e3o com seus membros esteja em \u00f3tima forma. Nem demais, nem de menos. Encontre um bom equil\u00edbrio entre promover uma estrat\u00e9gia de marketing inc\u00f4moda e interagir com seus associados, <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">coleta e uso de seus coment\u00e1rios<\/a> e entrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o demorar\u00e1 muito para encontrar o equil\u00edbrio certo. Teste algumas estrat\u00e9gias e mantenha as que obtiverem os melhores resultados. Isso fortalecer\u00e1 sua base de clientes e criar\u00e1 confian\u00e7a e fidelidade para mant\u00ea-lo em atividade por muito tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_2_%E2%80%93_Pushing_Your_Members_Too_Much\"><\/span><strong>Erro #2 - Exigir demais de seus membros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns propriet\u00e1rios de sites de associa\u00e7\u00e3o cometem o erro de comunica\u00e7\u00e3o excessiva e acabam parecendo spammers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas se acostumaram a ter suas caixas de entrada inundadas com e-mails de diferentes sites e marcas. E isso tornou cada vez mais dif\u00edcil chamar a aten\u00e7\u00e3o delas. O envio de muitos e-mails em um esfor\u00e7o para manter seus clientes envolvidos provavelmente ter\u00e1 um efeito contr\u00e1rio. O equil\u00edbrio \u00e9 fundamental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o quer apenas evitar que seus e-mails sejam ignorados ou<a href=\"https:\/\/memberpress.com\/pt\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> sinalizado como spam<\/a>Al\u00e9m disso, voc\u00ea n\u00e3o deve fazer com que os membros cancelem suas associa\u00e7\u00f5es por causa de <em>demais <\/em>e-mails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas comunica\u00e7\u00f5es s\u00e3o boas (at\u00e9 mesmo essenciais). Por exemplo, voc\u00ea deseja comunicar not\u00edcias sobre sua marca, novos produtos, ofertas de atualiza\u00e7\u00e3o ou novas postagens no blog. Mas mantenha as coisas curtas e agrad\u00e1veis. N\u00e3o envie v\u00e1rios e-mails por dia nem desperdice o tempo de seus membros com informa\u00e7\u00f5es irrelevantes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas gostam de receber regularmente informa\u00e7\u00f5es e recursos relevantes (para os quais se inscreveram). Mas elas n\u00e3o gostar\u00e3o de ser bombardeadas com muitas ofertas ou e-mails de marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equilibre cuidadosamente a quantidade e a qualidade dos e-mails que voc\u00ea envia aos seus membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_3_%E2%80%93_Slacking_Off_On_Customer_Support\"><\/span><strong>Erro #3 - Deixar de prestar suporte ao cliente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outro erro comum em sites de associa\u00e7\u00e3o \u00e9 n\u00e3o dar aten\u00e7\u00e3o suficiente ao suporte ao cliente. Os sites de associa\u00e7\u00e3o s\u00e3o como comunidades da vida real, e a \u00fanica maneira de manter uma comunidade feliz \u00e9 respondendo \u00e0s necessidades de seus membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de conseguir garantir uma boa base de clientes, voc\u00ea precisa se esfor\u00e7ar para cultivar o relacionamento com eles. O mau atendimento ao cliente pode levar a cr\u00edticas negativas, desinteresse ou at\u00e9 mesmo abandono - tudo o que voc\u00ea n\u00e3o pode permitir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofere\u00e7a aos clientes acesso f\u00e1cil ao suporte ao cliente por telefone, <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">bate-papo ao vivo<\/a> software, ou um <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">Criador de chatbot<\/a>e criar procedimentos simples para resolver os problemas mais comuns dos clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_4_%E2%80%93_Neglecting_Customer_Experience\"><\/span><strong>Erro #4 - Negligenciar a experi\u00eancia do cliente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A experi\u00eancia do cliente n\u00e3o se refere apenas \u00e0 qualidade do suporte aos seus membros. A experi\u00eancia geral do cliente se baseia em v\u00e1rios fatores diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No mundo de hoje, n\u00e3o \u00e9 poss\u00edvel ter uma experi\u00eancia de usu\u00e1rio e um design ruins. H\u00e1 muitas ferramentas dispon\u00edveis para escolher (muitas delas gratuitas para o p\u00fablico). Isso significa que a configura\u00e7\u00e3o adequada do seu site de associa\u00e7\u00e3o e o planejamento da jornada dos membros devem vir em primeiro lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, seu site deve ser intuitivo e f\u00e1cil de navegar, o que pode ser facilmente obtido com o uso de um <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">construtor de p\u00e1ginas de destino<\/a>. Fornecer as informa\u00e7\u00f5es certas da maneira certa aumenta suas chances de obter mais convers\u00f5es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A apar\u00eancia e o funcionamento do seu site determinar\u00e3o o tempo que as pessoas passar\u00e3o nele e afetar\u00e3o as classifica\u00e7\u00f5es do mecanismo de pesquisa. O bom design do site tamb\u00e9m aumenta o engajamento. Portanto, invista nesse aspecto antes de passar para outras coisas em sua lista de tarefas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em segundo lugar, mantenha tudo funcionando sem problemas. Certifique-se de que suas p\u00e1ginas carreguem de forma adequada e r\u00e1pida e torne as informa\u00e7\u00f5es acess\u00edveis. Mantenha as coisas novas e interessantes para os usu\u00e1rios adicionando conte\u00fado regular, executando campanhas de engajamento e adicionando <a href=\"https:\/\/memberpress.com\/pt\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferramentas \u00fateis<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analise a jornada de um cliente pelos olhos dele. Seu design \u00e9 intuitivo? Voc\u00ea facilita a inscri\u00e7\u00e3o do cliente? Identifique as \u00e1reas em que voc\u00ea poderia melhorar. Depois que eles se inscreverem, ofere\u00e7a aos membros op\u00e7\u00f5es e muitas informa\u00e7\u00f5es, inclusive a op\u00e7\u00e3o de cancelar a assinatura sem muito inc\u00f4modo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_5_%E2%80%93_Not_Having_a_Content_Strategy_and_Not_Sticking_to_a_Content_Calendar\"><\/span><strong>Erro #5 - N\u00e3o ter uma estrat\u00e9gia de conte\u00fado e n\u00e3o se ater a um calend\u00e1rio de conte\u00fado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme mencionado, os membros esperam valor se quiserem permanecer e continuar pagando. Infelizmente, vemos esse erro de associa\u00e7\u00e3o com muita frequ\u00eancia. Os sites come\u00e7am com conte\u00fado de alto valor com base em uma estrat\u00e9gia bem pensada e, depois, deixam o conte\u00fado decair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continuando a <a href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar e distribuir conte\u00fado excelente<\/a> \u00e9 como voc\u00ea manter\u00e1 e ampliar\u00e1 seu site de associa\u00e7\u00e3o. Para falar claramente com seu p\u00fablico e ser coerente em todos os seus canais de m\u00eddia, considere a possibilidade de usar uma ferramenta de calend\u00e1rio de conte\u00fado para manter tudo sob controle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 preciso criar conte\u00fado novo, que ofere\u00e7a aos usu\u00e1rios um bom valor, e entreg\u00e1-lo em intervalos regulares. Sua estrat\u00e9gia de conte\u00fado precisa ser consistente e <a href=\"https:\/\/memberpress.com\/pt\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">seguir o mesmo estilo<\/a>. Caso contr\u00e1rio, seus membros sair\u00e3o da lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu conte\u00fado principal \u00e9 um bom ponto de partida. Use-o para se expandir e criar conte\u00fado que trate de t\u00f3picos populares com mais profundidade. Mas n\u00e3o pare por a\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use os insights que voc\u00ea pode obter da sua comunidade de membros para se expandir ainda mais e criar conte\u00fado sobre t\u00f3picos totalmente novos que interessam aos seus usu\u00e1rios. Dessa forma, voc\u00ea n\u00e3o s\u00f3 manter\u00e1 seus membros atuais engajados, como tamb\u00e9m aumentar\u00e1 suas chances de atrair novos membros ao explorar novos t\u00f3picos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_6_%E2%80%93_Changing_What_You_Maybe_Shouldnt\"><\/span><strong>Erro #6 - Mudar o que voc\u00ea (talvez) n\u00e3o deveria<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De todos os erros de sites de associa\u00e7\u00e3o que j\u00e1 vimos, esse \u00e9 o que apresenta o desafio mais dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manter as coisas novas e envolventes n\u00e3o deve significar uma mudan\u00e7a completa de sua estrat\u00e9gia inicial. Novamente, voc\u00ea precisa manter um bom equil\u00edbrio. Inove constantemente, mas n\u00e3o exagere. O novo \u00e9 empolgante e estimula o comprometimento. Por outro lado, o excesso de mudan\u00e7as e inconsist\u00eancias pode ser confuso e desagrad\u00e1vel para os usu\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abandonar os elementos essenciais que o ajudaram a criar uma base de associados \u00e9 uma m\u00e1 ideia. Afinal de contas, foram esses elementos que lhe proporcionaram sucesso em primeiro lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todas as altera\u00e7\u00f5es que voc\u00ea decidir fazer na sua estrat\u00e9gia inicial devem ser bem planejadas e pensadas. Levar\u00e1 algum tempo para que qualquer mudan\u00e7a (mesmo que pequena) revele a rea\u00e7\u00e3o de seus membros. Portanto, fa\u00e7a as coisas gradualmente e evite t\u00e1ticas chocantes. Isso tamb\u00e9m permitir\u00e1 que voc\u00ea fa\u00e7a ajustes ao longo do caminho e mantenha as coisas na dire\u00e7\u00e3o certa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor t\u00e1tica que voc\u00ea pode usar \u00e9 basear todas as mudan\u00e7as no que os membros est\u00e3o lhe dizendo. Analise suas necessidades e perguntas e responda a seus problemas. Lembre-se dos motivos pelos quais seus membros se associaram e n\u00e3o se afaste deles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_7_%E2%80%93_Not_Focusing_on_Retention\"><\/span><strong>Erro #7 - N\u00e3o se concentrar na reten\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Concentrar-se no crescimento em vez de na reten\u00e7\u00e3o \u00e9 um erro comum em sites de associa\u00e7\u00e3o. Embora seja importante atrair novos membros, isso n\u00e3o deve ocorrer \u00e0s custas dos membros estabelecidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, voc\u00ea ter\u00e1 cancelamentos. Isso \u00e9 um fato. Muitas pessoas se inscrevem e, depois de alguns meses, percebem que seu produto ou servi\u00e7o n\u00e3o era adequado para elas. Ou, ent\u00e3o, percebem que simplesmente n\u00e3o precisam mais dele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o leve isso para o lado pessoal. A \u00fanica coisa que voc\u00ea n\u00e3o deve perder quando um membro decide cancelar sua assinatura \u00e9 o motivo <em>por que<\/em>. Voc\u00ea pode aprender muito com essas informa\u00e7\u00f5es valiosas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fazendo um <a href=\"https:\/\/memberpress.com\/pt\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa de sa\u00edda<\/a> e entender por que os membros est\u00e3o desistindo pode ajud\u00e1-lo a melhorar suas estrat\u00e9gias e a reter mais neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma boa maneira de melhorar as taxas de reten\u00e7\u00e3o \u00e9 comunicar-se com seus assinantes e entender o que funciona para eles e o que n\u00e3o funciona. Pergunte a eles quais melhorias eles acham que voc\u00ea deve fazer, em quais servi\u00e7os eles acham que voc\u00ea deve se concentrar mais e o que eles mais apreciam em seu produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, uma \u00f3tima maneira de garantir que voc\u00ea retenha o maior n\u00famero poss\u00edvel de membros \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">oferecer a op\u00e7\u00e3o de pausar, em vez de cancelar, as associa\u00e7\u00f5es<\/a>. A esperan\u00e7a \u00e9 que o associado com a assinatura suspensa retorne por conta pr\u00f3pria. Mas essa op\u00e7\u00e3o tamb\u00e9m permite que voc\u00ea aproveite o marketing por e-mail para entrar em contato com os associados com a assinatura suspensa a fim de reativ\u00e1-los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistake_8_%E2%80%93_Not_Keeping_Your_Eyes_and_Ears_Open\"><\/span><strong>Erro #8 - N\u00e3o manter os olhos e os ouvidos abertos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos maiores erros dos sites de associa\u00e7\u00e3o \u00e9 n\u00e3o ouvir sua comunidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu conte\u00fado s\u00f3 pode ser bem-sucedido se fornecer o que as pessoas querem. E, em vez de tentar adivinhar o que elas querem, por que n\u00e3o descobrir na fonte? Os usu\u00e1rios existentes s\u00e3o uma fonte de informa\u00e7\u00f5es valiosas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa ter suas pr\u00f3prias opini\u00f5es sobre a dire\u00e7\u00e3o que deve seguir, obter feedback ao vivo de pessoas que usam seu produto e s\u00e3o seu mercado-alvo \u00e9 inestim\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que seu site de associa\u00e7\u00e3o cresce, voc\u00ea pode considerar investir em uma ferramenta de rastreamento de marca para ajud\u00e1-lo a ficar por dentro e responder a coment\u00e1rios e men\u00e7\u00f5es relacionados \u00e0 sua marca. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> e <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> s\u00e3o duas plataformas excelentes que voc\u00ea pode querer conferir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu mercado-alvo ter\u00e1 necessidades e perguntas espec\u00edficas, e essas devem ser a base de sua estrat\u00e9gia de crescimento acima de tudo. Pedir feedback e obter informa\u00e7\u00f5es sobre os clientes tamb\u00e9m o ajudar\u00e1 a evitar pensar demais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclus\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O desenvolvimento de um bom site de associa\u00e7\u00e3o vale bem o esfor\u00e7o. Cuidar de seus membros e compreend\u00ea-los \u00e9 o que os manter\u00e1 fi\u00e9is, e os sites de associa\u00e7\u00e3o bem-sucedidos criam um sentimento de comunidade que mant\u00e9m seus membros atuais satisfeitos. O resultado final quando se trata de administrar um site de associa\u00e7\u00e3o bem-sucedido \u00e9 simples: <em>ou\u00e7a seus membros<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea conhece algum outro erro comum em sites de assinatura que n\u00e3o mencionamos? Ou tem alguma d\u00favida? Conte para a gente nos coment\u00e1rios!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent growth of this market segment into the future.&nbsp; And while it can be a lot of work to convert visitors into 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