{"id":24706,"date":"2021-02-22T07:47:53","date_gmt":"2021-02-22T14:47:53","guid":{"rendered":"https:\/\/memberpress.com\/?p=24706"},"modified":"2025-09-04T10:34:49","modified_gmt":"2025-09-04T14:34:49","slug":"membership-site-mistakes-you-want-to-avoid","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/","title":{"rendered":"8 erros de sites de associa\u00e7\u00e3o que voc\u00ea deve evitar"},"content":{"rendered":"<p>Como pode ser aplicado a uma ampla variedade de nichos, o modelo de site de associa\u00e7\u00e3o \u00e9 um dos melhores m\u00e9todos de monetiza\u00e7\u00e3o existentes. Al\u00e9m disso, todos os indicadores apontam para um crescimento consistente de <a href=\"https:\/\/memberpress.com\/pt\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">crescimento desse segmento de mercado<\/a> para o futuro.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a630132df517\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a630132df517\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_1_%E2%80%93_Losing_Your_Momentum\" >Erro #1 - Perder o \u00edmpeto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_2_%E2%80%93_Pushing_Your_Members_Too_Much\" >Erro #2 - Exigir demais de seus membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_3_%E2%80%93_Slacking_Off_On_Customer_Support\" >Erro #3 - Deixar de prestar suporte ao cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_4_%E2%80%93_Neglecting_Customer_Experience\" >Erro #4 - Negligenciar a experi\u00eancia do cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_5_%E2%80%93_Not_Having_a_Content_Strategy_and_Not_Sticking_to_a_Content_Calendar\" >Erro #5 - N\u00e3o ter uma estrat\u00e9gia de conte\u00fado e n\u00e3o se ater a um calend\u00e1rio de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_6_%E2%80%93_Changing_What_You_Maybe_Shouldnt\" >Erro #6 - Mudar o que voc\u00ea (talvez) n\u00e3o deveria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_7_%E2%80%93_Not_Focusing_on_Retention\" >Erro #7 - N\u00e3o se concentrar na reten\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_8_%E2%80%93_Not_Keeping_Your_Eyes_and_Ears_Open\" >Erro #8 - N\u00e3o manter os olhos e os ouvidos abertos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>E, embora possa ser muito trabalhoso converter visitantes em membros pagantes, \u00e9 uma sensa\u00e7\u00e3o \u00f3tima quando as convers\u00f5es come\u00e7am a aparecer.\u00a0<\/p>\n\n\n\n<p>O problema \u00e9 que esse sentimento de realiza\u00e7\u00e3o traz consigo outro conjunto de problemas. Uma coisa \u00e9 persuadir os visitantes a se tornarem membros de seu site, e outra completamente diferente (e mais dif\u00edcil) \u00e9 manter os membros rec\u00e9m-convertidos satisfeitos e voltando para comprar mais.\u00a0<\/p>\n\n\n\n<p>Nesta postagem, examinaremos os erros mais frequentes em sites de associa\u00e7\u00e3o relacionados a <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">reten\u00e7\u00e3o de membros<\/a> e lhe dar algumas dicas para limitar o fluxo de sa\u00edda de membros em seu site. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #1 - Perder o \u00edmpeto<\/strong><\/h2>\n\n\n\n<p>Tirar seu site de associa\u00e7\u00e3o do papel exige muito tempo e esfor\u00e7o. Voc\u00ea tem que pensar em estrat\u00e9gias de crescimento e marketing e em t\u00e1ticas de constru\u00e7\u00e3o de bases de associados. \u00c9 um mercado dif\u00edcil l\u00e1 fora. Portanto, depois que seu site come\u00e7ar a crescer e ganhar impulso, reduzir a intensidade desse esfor\u00e7o pode parecer atraente.<\/p>\n\n\n\n<p>Mas um dos maiores erros de sites de associa\u00e7\u00e3o que vemos \u00e9 o de diminuir o ritmo e <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diminui\u00e7\u00e3o do engajamento<\/a> com membros.<\/p>\n\n\n\n<p>Entretanto, depois de estabelecer sua presen\u00e7a, n\u00e3o \u00e9 hora de relaxar. Na verdade, \u00e9 quando voc\u00ea precisa intensificar seus esfor\u00e7os.<\/p>\n\n\n\n<p>A primeira medida que voc\u00ea deve tomar \u00e9 certificar-se de que a comunica\u00e7\u00e3o com seus membros esteja em \u00f3tima forma. Nem demais, nem de menos. Encontre um bom equil\u00edbrio entre promover uma estrat\u00e9gia de marketing inc\u00f4moda e interagir com seus associados, <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">coleta e uso de seus coment\u00e1rios<\/a> e entrada.<\/p>\n\n\n\n<p>N\u00e3o demorar\u00e1 muito para encontrar o equil\u00edbrio certo. Teste algumas estrat\u00e9gias e mantenha as que obtiverem os melhores resultados. Isso fortalecer\u00e1 sua base de clientes e criar\u00e1 confian\u00e7a e fidelidade para mant\u00ea-lo em atividade por muito tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #2 - Exigir demais de seus membros<\/strong><\/h2>\n\n\n\n<p>Alguns propriet\u00e1rios de sites de associa\u00e7\u00e3o cometem o erro de comunica\u00e7\u00e3o excessiva e acabam parecendo spammers.<\/p>\n\n\n\n<p>As pessoas se acostumaram a ter suas caixas de entrada inundadas com e-mails de diferentes sites e marcas. E isso tornou cada vez mais dif\u00edcil chamar a aten\u00e7\u00e3o delas. O envio de muitos e-mails em um esfor\u00e7o para manter seus clientes envolvidos provavelmente ter\u00e1 um efeito contr\u00e1rio. O equil\u00edbrio \u00e9 fundamental.<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o quer apenas evitar que seus e-mails sejam ignorados ou<a href=\"https:\/\/memberpress.com\/pt\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> sinalizado como spam<\/a>Al\u00e9m disso, voc\u00ea n\u00e3o deve fazer com que os membros cancelem suas associa\u00e7\u00f5es por causa de <em>demais <\/em>e-mails.<\/p>\n\n\n\n<p>Algumas comunica\u00e7\u00f5es s\u00e3o boas (at\u00e9 mesmo essenciais). Por exemplo, voc\u00ea deseja comunicar not\u00edcias sobre sua marca, novos produtos, ofertas de atualiza\u00e7\u00e3o ou novas postagens no blog. Mas mantenha as coisas curtas e agrad\u00e1veis. N\u00e3o envie v\u00e1rios e-mails por dia nem desperdice o tempo de seus membros com informa\u00e7\u00f5es irrelevantes.\u00a0<\/p>\n\n\n\n<p>As pessoas gostam de receber regularmente informa\u00e7\u00f5es e recursos relevantes (para os quais se inscreveram). Mas elas n\u00e3o gostar\u00e3o de ser bombardeadas com muitas ofertas ou e-mails de marketing.\u00a0\u00a0<\/p>\n\n\n\n<p>Equilibre cuidadosamente a quantidade e a qualidade dos e-mails que voc\u00ea envia aos seus membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #3 - Deixar de prestar suporte ao cliente<\/strong><\/h2>\n\n\n\n<p>Outro erro comum em sites de associa\u00e7\u00e3o \u00e9 n\u00e3o dar aten\u00e7\u00e3o suficiente ao suporte ao cliente. Os sites de associa\u00e7\u00e3o s\u00e3o como comunidades da vida real, e a \u00fanica maneira de manter uma comunidade feliz \u00e9 respondendo \u00e0s necessidades de seus membros.<\/p>\n\n\n\n<p>Depois de conseguir garantir uma boa base de clientes, voc\u00ea precisa se esfor\u00e7ar para cultivar o relacionamento com eles. O mau atendimento ao cliente pode levar a cr\u00edticas negativas, desinteresse ou at\u00e9 mesmo abandono - tudo o que voc\u00ea n\u00e3o pode permitir.\u00a0<\/p>\n\n\n\n<p>Ofere\u00e7a aos clientes acesso f\u00e1cil ao suporte ao cliente por telefone, <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">bate-papo ao vivo<\/a> software, ou um <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">Criador de chatbot<\/a>e criar procedimentos simples para resolver os problemas mais comuns dos clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #4 - Negligenciar a experi\u00eancia do cliente<\/strong><\/h2>\n\n\n\n<p>A experi\u00eancia do cliente n\u00e3o se refere apenas \u00e0 qualidade do suporte aos seus membros. A experi\u00eancia geral do cliente se baseia em v\u00e1rios fatores diferentes.<\/p>\n\n\n\n<p>No mundo de hoje, n\u00e3o \u00e9 poss\u00edvel ter uma experi\u00eancia de usu\u00e1rio e um design ruins. H\u00e1 muitas ferramentas dispon\u00edveis para escolher (muitas delas gratuitas para o p\u00fablico). Isso significa que a configura\u00e7\u00e3o adequada do seu site de associa\u00e7\u00e3o e o planejamento da jornada dos membros devem vir em primeiro lugar.<\/p>\n\n\n\n<p>Em primeiro lugar, seu site deve ser intuitivo e f\u00e1cil de navegar, o que pode ser facilmente obtido com o uso de um <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">construtor de p\u00e1ginas de destino<\/a>. Fornecer as informa\u00e7\u00f5es certas da maneira certa aumenta suas chances de obter mais convers\u00f5es.\u00a0<\/p>\n\n\n\n<p>A apar\u00eancia e o funcionamento do seu site determinar\u00e3o o tempo que as pessoas passar\u00e3o nele e afetar\u00e3o as classifica\u00e7\u00f5es do mecanismo de pesquisa. O bom design do site tamb\u00e9m aumenta o engajamento. Portanto, invista nesse aspecto antes de passar para outras coisas em sua lista de tarefas.<\/p>\n\n\n\n<p>Em segundo lugar, mantenha tudo funcionando sem problemas. Certifique-se de que suas p\u00e1ginas carreguem de forma adequada e r\u00e1pida e torne as informa\u00e7\u00f5es acess\u00edveis. Mantenha as coisas novas e interessantes para os usu\u00e1rios adicionando conte\u00fado regular, executando campanhas de engajamento e adicionando <a href=\"https:\/\/memberpress.com\/pt\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferramentas \u00fateis<\/a>.<\/p>\n\n\n\n<p>Analise a jornada de um cliente pelos olhos dele. Seu design \u00e9 intuitivo? Voc\u00ea facilita a inscri\u00e7\u00e3o do cliente? Identifique as \u00e1reas em que voc\u00ea poderia melhorar. Depois que eles se inscreverem, ofere\u00e7a aos membros op\u00e7\u00f5es e muitas informa\u00e7\u00f5es, inclusive a op\u00e7\u00e3o de cancelar a assinatura sem muito inc\u00f4modo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #5 - N\u00e3o ter uma estrat\u00e9gia de conte\u00fado e n\u00e3o se ater a um calend\u00e1rio de conte\u00fado<\/strong><\/h2>\n\n\n\n<p>Conforme mencionado, os membros esperam valor se quiserem permanecer e continuar pagando. Infelizmente, vemos esse erro de associa\u00e7\u00e3o com muita frequ\u00eancia. Os sites come\u00e7am com conte\u00fado de alto valor com base em uma estrat\u00e9gia bem pensada e, depois, deixam o conte\u00fado decair.<\/p>\n\n\n\n<p>Continuando a <a href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar e distribuir conte\u00fado excelente<\/a> \u00e9 como voc\u00ea manter\u00e1 e ampliar\u00e1 seu site de associa\u00e7\u00e3o. Para falar claramente com seu p\u00fablico e ser coerente em todos os seus canais de m\u00eddia, considere a possibilidade de usar uma ferramenta de calend\u00e1rio de conte\u00fado para manter tudo sob controle.<\/p>\n\n\n\n<p>\u00c9 preciso criar conte\u00fado novo, que ofere\u00e7a aos usu\u00e1rios um bom valor, e entreg\u00e1-lo em intervalos regulares. Sua estrat\u00e9gia de conte\u00fado precisa ser consistente e <a href=\"https:\/\/memberpress.com\/pt\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">seguir o mesmo estilo<\/a>. Caso contr\u00e1rio, seus membros sair\u00e3o da lista.<\/p>\n\n\n\n<p>Seu conte\u00fado principal \u00e9 um bom ponto de partida. Use-o para se expandir e criar conte\u00fado que trate de t\u00f3picos populares com mais profundidade. Mas n\u00e3o pare por a\u00ed. <\/p>\n\n\n\n<p>Use os insights que voc\u00ea pode obter da sua comunidade de membros para se expandir ainda mais e criar conte\u00fado sobre t\u00f3picos totalmente novos que interessam aos seus usu\u00e1rios. Dessa forma, voc\u00ea n\u00e3o s\u00f3 manter\u00e1 seus membros atuais engajados, como tamb\u00e9m aumentar\u00e1 suas chances de atrair novos membros ao explorar novos t\u00f3picos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #6 - Mudar o que voc\u00ea (talvez) n\u00e3o deveria<\/strong><\/h2>\n\n\n\n<p>De todos os erros de sites de associa\u00e7\u00e3o que j\u00e1 vimos, esse \u00e9 o que apresenta o desafio mais dif\u00edcil.<\/p>\n\n\n\n<p>Manter as coisas novas e envolventes n\u00e3o deve significar uma mudan\u00e7a completa de sua estrat\u00e9gia inicial. Novamente, voc\u00ea precisa manter um bom equil\u00edbrio. Inove constantemente, mas n\u00e3o exagere. O novo \u00e9 empolgante e estimula o comprometimento. Por outro lado, o excesso de mudan\u00e7as e inconsist\u00eancias pode ser confuso e desagrad\u00e1vel para os usu\u00e1rios.<\/p>\n\n\n\n<p>Abandonar os elementos essenciais que o ajudaram a criar uma base de associados \u00e9 uma m\u00e1 ideia. Afinal de contas, foram esses elementos que lhe proporcionaram sucesso em primeiro lugar.<\/p>\n\n\n\n<p>Todas as altera\u00e7\u00f5es que voc\u00ea decidir fazer na sua estrat\u00e9gia inicial devem ser bem planejadas e pensadas. Levar\u00e1 algum tempo para que qualquer mudan\u00e7a (mesmo que pequena) revele a rea\u00e7\u00e3o de seus membros. Portanto, fa\u00e7a as coisas gradualmente e evite t\u00e1ticas chocantes. Isso tamb\u00e9m permitir\u00e1 que voc\u00ea fa\u00e7a ajustes ao longo do caminho e mantenha as coisas na dire\u00e7\u00e3o certa.<\/p>\n\n\n\n<p>A melhor t\u00e1tica que voc\u00ea pode usar \u00e9 basear todas as mudan\u00e7as no que os membros est\u00e3o lhe dizendo. Analise suas necessidades e perguntas e responda a seus problemas. Lembre-se dos motivos pelos quais seus membros se associaram e n\u00e3o se afaste deles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #7 - N\u00e3o se concentrar na reten\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p>Concentrar-se no crescimento em vez de na reten\u00e7\u00e3o \u00e9 um erro comum em sites de associa\u00e7\u00e3o. Embora seja importante atrair novos membros, isso n\u00e3o deve ocorrer \u00e0s custas dos membros estabelecidos.<\/p>\n\n\n\n<p>Sim, voc\u00ea ter\u00e1 cancelamentos. Isso \u00e9 um fato. Muitas pessoas se inscrevem e, depois de alguns meses, percebem que seu produto ou servi\u00e7o n\u00e3o era adequado para elas. Ou, ent\u00e3o, percebem que simplesmente n\u00e3o precisam mais dele. <\/p>\n\n\n\n<p>N\u00e3o leve isso para o lado pessoal. A \u00fanica coisa que voc\u00ea n\u00e3o deve perder quando um membro decide cancelar sua assinatura \u00e9 o motivo <em>por que<\/em>. Voc\u00ea pode aprender muito com essas informa\u00e7\u00f5es valiosas.<\/p>\n\n\n\n<p>Fazendo um <a href=\"https:\/\/memberpress.com\/pt\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa de sa\u00edda<\/a> e entender por que os membros est\u00e3o desistindo pode ajud\u00e1-lo a melhorar suas estrat\u00e9gias e a reter mais neg\u00f3cios.<\/p>\n\n\n\n<p>Uma boa maneira de melhorar as taxas de reten\u00e7\u00e3o \u00e9 comunicar-se com seus assinantes e entender o que funciona para eles e o que n\u00e3o funciona. Pergunte a eles quais melhorias eles acham que voc\u00ea deve fazer, em quais servi\u00e7os eles acham que voc\u00ea deve se concentrar mais e o que eles mais apreciam em seu produto.<\/p>\n\n\n\n<p>Al\u00e9m disso, uma \u00f3tima maneira de garantir que voc\u00ea retenha o maior n\u00famero poss\u00edvel de membros \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">oferecer a op\u00e7\u00e3o de pausar, em vez de cancelar, as associa\u00e7\u00f5es<\/a>. A esperan\u00e7a \u00e9 que o membro em pausa retorne por conta pr\u00f3pria. Mas essa op\u00e7\u00e3o tamb\u00e9m permite que voc\u00ea aproveite as vantagens do <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> para entrar em contato com os membros pausados para reativa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erro #8 - N\u00e3o manter os olhos e os ouvidos abertos<\/strong><\/h2>\n\n\n\n<p>Um dos maiores erros dos sites de associa\u00e7\u00e3o \u00e9 n\u00e3o ouvir sua comunidade.<\/p>\n\n\n\n<p>Seu conte\u00fado s\u00f3 pode ser bem-sucedido se fornecer o que as pessoas querem. E, em vez de tentar adivinhar o que elas querem, por que n\u00e3o descobrir na fonte? Os usu\u00e1rios existentes s\u00e3o uma fonte de informa\u00e7\u00f5es valiosas.<\/p>\n\n\n\n<p>Embora voc\u00ea possa ter suas pr\u00f3prias opini\u00f5es sobre a dire\u00e7\u00e3o que deve seguir, obter feedback ao vivo de pessoas que usam seu produto e s\u00e3o seu mercado-alvo \u00e9 inestim\u00e1vel.<\/p>\n\n\n\n<p>\u00c0 medida que seu site de associa\u00e7\u00e3o cresce, voc\u00ea pode considerar investir em uma ferramenta de rastreamento de marca para ajud\u00e1-lo a ficar por dentro e responder a coment\u00e1rios e men\u00e7\u00f5es relacionados \u00e0 sua marca. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> e <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> s\u00e3o duas plataformas excelentes que voc\u00ea pode querer conferir.<\/p>\n\n\n\n<p>Seu mercado-alvo ter\u00e1 necessidades e perguntas espec\u00edficas, e essas devem ser a base de sua estrat\u00e9gia de crescimento acima de tudo. Pedir feedback e obter informa\u00e7\u00f5es sobre os clientes tamb\u00e9m o ajudar\u00e1 a evitar pensar demais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclus\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O desenvolvimento de um bom site de associa\u00e7\u00e3o vale bem o esfor\u00e7o. Cuidar de seus membros e compreend\u00ea-los \u00e9 o que os manter\u00e1 fi\u00e9is, e os sites de associa\u00e7\u00e3o bem-sucedidos criam um sentimento de comunidade que mant\u00e9m seus membros atuais satisfeitos. O resultado final quando se trata de administrar um site de associa\u00e7\u00e3o bem-sucedido \u00e9 simples: <em>ou\u00e7a seus membros<\/em>.<\/p>\n\n\n\n<p>Voc\u00ea conhece algum outro erro de site de associa\u00e7\u00e3o que n\u00e3o mencionamos? Ou tem alguma d\u00favida? Deixe-nos saber nos coment\u00e1rios!<\/p>\n\n\n\n<p><em>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent growth of this market segment into the future.\u00a0 And while it can be a lot of work to convert visitors into [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":24707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120,94],"tags":[344,587,351,242],"class_list":{"0":"post-24706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-content","9":"category-marketing","10":"tag-churn","11":"tag-customer-retention","12":"tag-member-retention","13":"tag-retention","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Here are the most frequent membership site mistakes related to member retention, plus a few tips for limiting the outflow of members on your site.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"membership site mistakes,churn,customer retention,member retention,retention\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"8 Membership Site Mistakes You Want to Avoid\" \/>\n\t\t<meta property=\"og:description\" content=\"Here are the most frequent membership site mistakes related to member retention, plus a few tips for limiting the outflow of members on your site.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t\t<meta property=\"og:image:height\" content=\"819\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-02-22T14:47:53+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-09-04T14:34:49+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"8 Membership Site Mistakes You Want to Avoid\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Here are the most frequent membership site mistakes related to member retention, plus a few tips for limiting the outflow of members on your site.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#blogposting\",\"name\":\"8 Membership Site Mistakes You Want to Avoid\",\"headline\":\"8 Membership Site Mistakes You Want to Avoid\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/membership-site-mistakes.jpg\",\"width\":1280,\"height\":819,\"caption\":\"membership site mistakes\"},\"datePublished\":\"2021-02-22T07:47:53-05:00\",\"dateModified\":\"2025-09-04T10:34:49-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#webpage\"},\"articleSection\":\"Advice, Content, Marketing, churn, customer retention, member retention, retention\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"name\":\"Content\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"position\":3,\"name\":\"Content\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#listItem\",\"name\":\"8 Membership Site Mistakes You Want to Avoid\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#listItem\",\"position\":4,\"name\":\"8 Membership Site Mistakes You Want to Avoid\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"name\":\"Content\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/\",\"name\":\"Blair Williams\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/408a6ba443ef497d5ca72aaa6158574d.jpg?ver=1784825900\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/\",\"name\":\"8 Membership Site Mistakes You Want to Avoid\",\"description\":\"Here are the most frequent membership site mistakes related to member retention, plus a few tips for limiting the outflow of members on your site.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/membership-site-mistakes.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#mainImage\",\"width\":1280,\"height\":819,\"caption\":\"membership site mistakes\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/membership-site-mistakes-you-want-to-avoid\\\/#mainImage\"},\"datePublished\":\"2021-02-22T07:47:53-05:00\",\"dateModified\":\"2025-09-04T10:34:49-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>8 Membership Site Mistakes You Want to Avoid<\/title>\n\n","aioseo_head_json":{"title":"8 erros de sites de associa\u00e7\u00e3o que voc\u00ea deve evitar","description":"Aqui est\u00e3o os erros mais frequentes em sites de associa\u00e7\u00e3o relacionados \u00e0 reten\u00e7\u00e3o de membros, al\u00e9m de algumas dicas para limitar o fluxo de sa\u00edda de membros em seu site.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/","robots":"max-image-preview:large","keywords":"membership site mistakes,churn,customer retention,member retention,retention","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#blogposting","name":"8 Membership Site Mistakes You Want to Avoid","headline":"8 Membership Site Mistakes You Want to Avoid","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg","width":1280,"height":819,"caption":"membership site mistakes"},"datePublished":"2021-02-22T07:47:53-05:00","dateModified":"2025-09-04T10:34:49-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#webpage"},"articleSection":"Advice, Content, Marketing, churn, customer retention, member retention, retention"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","name":"Content"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","position":3,"name":"Content","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#listItem","name":"8 Membership Site Mistakes You Want to Avoid"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#listItem","position":4,"name":"8 Membership Site Mistakes You Want to Avoid","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","name":"Content"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/","name":"Blair Williams","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/408a6ba443ef497d5ca72aaa6158574d.jpg?ver=1784825900"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/","name":"8 Membership Site Mistakes You Want to Avoid","description":"Here are the most frequent membership site mistakes related to member retention, plus a few tips for limiting the outflow of members on your site.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#mainImage","width":1280,"height":819,"caption":"membership site mistakes"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/#mainImage"},"datePublished":"2021-02-22T07:47:53-05:00","dateModified":"2025-09-04T10:34:49-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"8 Membership Site Mistakes You Want to Avoid","og:description":"Here are the most frequent membership site mistakes related to member retention, plus a few tips for limiting the outflow of members on your site.","og:url":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg","og:image:width":1280,"og:image:height":819,"article:published_time":"2021-02-22T14:47:53+00:00","article:modified_time":"2025-09-04T14:34:49+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"8 Membership Site Mistakes You Want to Avoid","twitter:description":"Here are the most frequent membership site mistakes related to member retention, plus a few tips for limiting the outflow of members on your site.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/membership-site-mistakes.jpg"},"aioseo_meta_data":{"post_id":"24706","title":"8 erros de sites de associa\u00e7\u00e3o que voc\u00ea deve evitar","description":"Aqui est\u00e3o os erros mais frequentes em sites de associa\u00e7\u00e3o relacionados \u00e0 reten\u00e7\u00e3o de membros, al\u00e9m de algumas dicas para limitar o fluxo de sa\u00edda de membros em seu site.","keywords":[{"label":"membership site mistakes","value":"membership site mistakes"}],"keyphrases":{"focus":{"keyphrase":"membership site mistakes","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:43:55","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:17:01","updated":"2026-03-03 15:04:55"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t8 Membership Site Mistakes You Want to Avoid\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/"},{"label":"8 Membership Site Mistakes You Want to Avoid","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-mistakes-you-want-to-avoid\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;<\/p>","content":[{"type":"text","data":"Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;<\/p>","content":[{"type":"text","data":"And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;<\/p>","content":[{"type":"text","data":"The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #1 - Losing Your Momentum<\/strong><\/h2>","content":"Mistake #1 - Losing Your Momentum","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing.<\/p>","content":[{"type":"text","data":"Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members.<\/p>","content":[{"type":"text","data":"But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts.<\/p>","content":[{"type":"text","data":"However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input.<\/p>","content":[{"type":"text","data":"The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul.<\/p>","content":[{"type":"text","data":"It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #2 - Pushing Your Members Too Much<\/strong><\/h2>","content":"Mistake #2 - Pushing Your Members Too Much","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Some membership site owners make the mistake of overcommunication and end up looking like spammers.<\/p>","content":[{"type":"text","data":"Some membership site owners make the mistake of overcommunication and end up looking like spammers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key.<\/p>","content":[{"type":"text","data":"People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails.<\/p>","content":[{"type":"text","data":"You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;<\/p>","content":[{"type":"text","data":"Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Carefully balance the quantity and quality of the emails you send out to your members.<\/p>","content":[{"type":"text","data":"Carefully balance the quantity and quality of the emails you send out to your members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #3 - Slacking Off On Customer Support<\/strong><\/h2>","content":"Mistake #3 - Slacking Off On Customer Support","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs.<\/p>","content":[{"type":"text","data":"Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;<\/p>","content":[{"type":"text","data":"Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues.<\/p>","content":[{"type":"text","data":"Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #4 - Neglecting Customer Experience<\/strong><\/h2>","content":"Mistake #4 - Neglecting Customer Experience","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors.<\/p>","content":[{"type":"text","data":"Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first.<\/p>","content":[{"type":"text","data":"In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;<\/p>","content":[{"type":"text","data":"First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list.<\/p>","content":[{"type":"text","data":"How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>.<\/p>","content":[{"type":"text","data":"Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle.<\/p>","content":[{"type":"text","data":"Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar<\/strong><\/h2>","content":"Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there.<\/p>","content":[{"type":"text","data":"As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track.<\/p>","content":[{"type":"text","data":"Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out.<\/p>","content":[{"type":"text","data":"You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. <\/p>","content":[{"type":"text","data":"Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics.<\/p>","content":[{"type":"text","data":"Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #6 - Changing What You (Maybe) Shouldn\u2019t<\/strong><\/h2>","content":"Mistake #6 - Changing What You (Maybe) Shouldn\u2019t","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge.<\/p>","content":[{"type":"text","data":"Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users.<\/p>","content":[{"type":"text","data":"Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place.<\/p>","content":[{"type":"text","data":"Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction.<\/p>","content":[{"type":"text","data":"Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them.<\/p>","content":[{"type":"text","data":"The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #7 - Not Focusing on Retention<\/strong><\/h2>","content":"Mistake #7 - Not Focusing on Retention","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members.<\/p>","content":[{"type":"text","data":"Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. <\/p>","content":[{"type":"text","data":"Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information.<\/p>","content":[{"type":"text","data":"Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business.<\/p>","content":[{"type":"text","data":"Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product.<\/p>","content":[{"type":"text","data":"A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation.<\/p>","content":[{"type":"text","data":"Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #8 - Not Keeping Your Eyes and Ears Open<\/strong><\/h2>","content":"Mistake #8 - Not Keeping Your Eyes and Ears Open","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the greatest membership site mistakes is not listening to your community.<\/p>","content":[{"type":"text","data":"One of the greatest membership site mistakes is not listening to your community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information.<\/p>","content":[{"type":"text","data":"Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable.<\/p>","content":[{"type":"text","data":"While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out.<\/p>","content":[{"type":"text","data":"As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking.<\/p>","content":[{"type":"text","data":"Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>.<\/p>","content":[{"type":"text","data":"Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","content":[{"type":"text","data":"<em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/24706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=24706"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/24706\/revisions"}],"predecessor-version":[{"id":74854,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/24706\/revisions\/74854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/24707"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=24706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=24706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=24706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}