{"id":25079,"date":"2025-04-10T09:00:00","date_gmt":"2025-04-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25079"},"modified":"2025-04-10T09:00:28","modified_gmt":"2025-04-10T13:00:28","slug":"social-media-trends","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/","title":{"rendered":"5 tend\u00eancias de m\u00eddia social para 2025 (e como aplic\u00e1-las)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Analisamos as \u00faltimas tend\u00eancias e comportamentos de m\u00eddia social e o que isso significa para a sua estrat\u00e9gia daqui para frente.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a75b1c82dd0c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a75b1c82dd0c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#Social_Media_Trends_2025\" >Tend\u00eancias da m\u00eddia social em 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#1_Messier_More_Authentic\" >1. Messier &amp; More Authentic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#2_Finding_Community\" >2. Encontrando a comunidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#3_Carefree_and_Happy\" >3. Despreocupado e feliz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#4_Counter_Consumption_Consumerism\" >4. Consumismo de contraconsumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#5_Comment_Culture_as_a_Growth_Strategy\" >5. Comente a cultura como uma estrat\u00e9gia de crescimento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Este ano, espera-se que as compras on-line atinjam a cifra gigantesca de $6,86 trilh\u00f5es em todo o mundo. Com esse crescimento em mente, \u00e9 mais importante do que nunca considerar como os clientes on-line interagem com as marcas de com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E em nenhum outro lugar a intera\u00e7\u00e3o com o cliente \u00e9 t\u00e3o importante quanto nas m\u00eddias sociais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, como propriet\u00e1rio de uma empresa on-line, ficar por dentro das tend\u00eancias de m\u00eddia social pode ajudar a alimentar suas estrat\u00e9gias de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, discutiremos os <strong>as 5 principais tend\u00eancias de m\u00eddia social para 2025 que voc\u00ea deve conhecer.<\/strong> Tamb\u00e9m incluiremos algumas dicas para ajud\u00e1-lo a incluir essas tend\u00eancias em sua estrat\u00e9gia de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Trends_2025\"><\/span>Tend\u00eancias da m\u00eddia social em 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Messier &amp; More Authentic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vimos alguma forma de \u201cautenticidade\u201d aparecer como uma tend\u00eancia de m\u00eddia social todos os anos nesta d\u00e9cada e, em 2025, a Gera\u00e7\u00e3o Z est\u00e1 levando as coisas para o pr\u00f3ximo n\u00edvel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O exemplo que melhor exemplifica essa tend\u00eancia \u00e9 <a href=\"https:\/\/www.prosek.com\/en-gb\/unboxed-thoughts\/your-guide-to-brat-summer-from-a-gen-z\/\" title=\"\">#BratSummer<\/a>, nomeado em homenagem ao \u00e1lbum \u201cbrat\u201d de 2024 de Charli XCX. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png\" alt=\"Capa do \u00e1lbum de Charli XCX Brat\" class=\"wp-image-70890\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1080x1080.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A capa ic\u00f4nica - verde berrante com \u201cbrat\u201d em letras min\u00fasculas em fonte arial borrada - reflete o ethos \u201cbrat\u201d: abra\u00e7ar o caos, enfrentar o perfeccionismo e n\u00e3o ter medo de desafiar as expectativas da sociedade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrariando a \u201cest\u00e9tica da garota limpa\u201d, que surgiu no final de 2021, a \u201cest\u00e9tica da pirralha\u201d \u00e9 desinfetada, crua e bagun\u00e7ada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E essa vis\u00e3o primitiva da vida se reflete na forma como um n\u00famero cada vez maior de usu\u00e1rios da Gera\u00e7\u00e3o Z consome e produz conte\u00fado. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Abandone as luzes de anel e a cuidadosa \u201cpausa milenar\u201d em favor da \u201c<a href=\"https:\/\/www.indy100.com\/tiktok\/genz-shake-millennial-pause-meaning-trend#\" title=\"\">Agita\u00e7\u00e3o da Gera\u00e7\u00e3o Z<\/a>\u201c. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu conte\u00fado curto deve, pelo menos, parecer um produto da espontaneidade - capture seus momentos de luz na c\u00e2mera, compartilhe seus pensamentos improvisados e abrace a autenticidade do momento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se sente confiante em fazer isso sozinho? A tend\u00eancia do microinfluenciador de 2024 ainda est\u00e1 forte! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nano e microinfluenciadores com p\u00fablicos pequenos, mas altamente engajados, de 50 mil ou menos, tendem a produzir conte\u00fado menos brilhante, mas ainda assim altamente eficaz. Al\u00e9m disso, eles s\u00e3o mais econ\u00f4micos do que os macroinfluenciadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em m\u00e9dia, esses influenciadores cobram <a href=\"https:\/\/www.shopify.com\/blog\/influencer-pricing#:~:text=Micro%20influencers%20(10%2C000%20%2D%2050%2C000%20followers,followers)%3A%20%2410%2C000%2B%20per%20post\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">menos de $100 por postagem<\/a>. Isso significa que eles tamb\u00e9m s\u00e3o uma \u00f3tima op\u00e7\u00e3o para pequenas empresas que n\u00e3o podem se dar ao luxo de gastar os $5000-$10000 cobrados pelos macroinfluenciadores.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg\" alt=\"Apresenta\u00e7\u00e3o de influenciadores de m\u00eddia social\" class=\"wp-image-52143\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-300x172.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-768x441.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-296x170.jpg 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-840x482.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1192x684.jpg 1192w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-700x402.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-156x90.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1080x620.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas h\u00e1 uma maneira ainda mais econ\u00f4mica de incentivar os microinfluenciadores: o marketing de afiliados.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No modelo de vendas de marketing de afiliados, as marcas geram um link exclusivo para cada influenciador compartilhar em suas m\u00eddias sociais. Quando os seguidores clicam no link e fazem compras, os influenciadores ganham uma comiss\u00e3o.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 de baixo risco e, com um plug-in simples como o <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a> para ajud\u00e1-lo a configurar seu programa de afiliados em seu site existente, \u00e9... bem, f\u00e1cil!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"B6fmIwrLjUoAg2D7EnaPMOFt8RTJXd1W5k9qsvHcKZChbNS4Q0\"><div class=\"responsive-video\"><iframe title=\"Primeiros passos com o Easy Affiliate!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; introdu\u00e7\u00e3o ao Easy affiliate (plugin de programa de marketing de afiliados para wordpress)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Finding_Community\"><\/span>2. Encontrando a comunidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lembra-se dos primeiros dias da m\u00eddia social, quando tudo se resumia a se conectar com seus amigos do mundo real e encontrar pessoas com interesses de nicho compartilhados? N\u00e3o era uma \u00e9poca mais simples? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, em 2025, os nost\u00e1lgicos da gera\u00e7\u00e3o do mil\u00eanio e da gera\u00e7\u00e3o Z est\u00e3o come\u00e7ando a voltar a esse tipo de uso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em geral, ao longo dos anos, os canais de m\u00eddia social se tornaram mais vol\u00e1teis, isolando o espa\u00e7o on-line. Agora, as pessoas est\u00e3o optando por recuper\u00e1-los para encontrar sua tribo e se conectar, mesmo que brevemente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja, por exemplo, a tend\u00eancia do TikTok do ano passado \u201cAlgu\u00e9m vai combinar com a minha aberra\u00e7\u00e3o? tend\u00eancia do TikTok. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"EkbcLI6YuDZNSA5GQCTi0mdns2Pvx\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@laynibugg\/video\/7379271594826419498\" data-video-id=\"7379271594826419498\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@laynibugg\" href=\"https:\/\/www.tiktok.com\/@laynibugg?refer=embed\">@laynibugg<\/a> <p>3 j\u00e1 foram! <\/p> <a target=\"_blank\" title=\"\u266c som original - Pattimifatti\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7376049091799092011?refer=embed\">\u266c som original - Pattimifatti<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A comunidade do TikTok transformou um clipe de \u00e1udio de uma m\u00fasica expl\u00edcita em uma tend\u00eancia saud\u00e1vel, na qual as pessoas compartilhavam e criavam v\u00ednculos sobre suas peculiaridades e interesses exclusivos. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveite o conte\u00fado voltado para a comunidade criando espa\u00e7os onde seu p\u00fablico se sinta visto, ouvido e conectado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incentive o conte\u00fado gerado pelo usu\u00e1rio (UGC) que destaque os interesses compartilhados, seja por meio de desafios, sess\u00f5es de perguntas e respostas ou hashtags espec\u00edficas da marca que incentivem a conversa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe\u00e7a aos seus seguidores que contribuam com suas experi\u00eancias, opini\u00f5es e criatividade. Afinal de contas, as pessoas adoram se envolver com conte\u00fado que parece pessoal e relacion\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira de aproveitar essa tend\u00eancia? <strong>Grupos privados e comunidades de nicho<\/strong>. Considere lan\u00e7ar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">grupo do Facebook exclusivo para membros<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/discord\/\" title=\"\">Servidor do Discord<\/a>ou um <a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" title=\"\">condom\u00ednio fechado em seu site<\/a> onde pessoas com a mesma opini\u00e3o podem se reunir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea vende equipamentos de gin\u00e1stica, crie um espa\u00e7o para que os clientes compartilhem atualiza\u00e7\u00f5es de progresso, troquem dicas de exerc\u00edcios e apoiem uns aos outros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver no espa\u00e7o de educa\u00e7\u00e3o digital, uma comunidade exclusiva para alunos do curso pode aumentar a reten\u00e7\u00e3o e o envolvimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, o conte\u00fado interativo, como enquetes, question\u00e1rios e discuss\u00f5es ao vivo, pode ajudar a estimular intera\u00e7\u00f5es significativas. Quanto mais seu p\u00fablico se sentir parte de algo maior, mais ele desejar\u00e1 permanecer e se envolver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Carefree_and_Happy\"><\/span>3. Despreocupado e feliz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O barulhento mundo on-line de opini\u00f5es e contra-opini\u00f5es, lembretes de turbul\u00eancias geopol\u00edticas, rea\u00e7\u00f5es adversas e cancelamentos deixou os usu\u00e1rios de m\u00eddia social exaustos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, as pessoas est\u00e3o cada vez mais procurando sa\u00eddas mais despreocupadas para escapar do barulho intermin\u00e1vel e buscar ref\u00fagio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 viu uma explos\u00e3o de conte\u00fado saud\u00e1vel e mais leve para encantar os usu\u00e1rios de m\u00eddia social. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ador\u00e1vel conte\u00fado animal desempenhou um papel importante nessa tend\u00eancia, desde <a href=\"https:\/\/www.nytimes.com\/2025\/02\/01\/world\/asia\/moo-deng-thailand-zoo.html\" title=\"\">Moo Deng<\/a> para <a href=\"https:\/\/www.abc.net.au\/news\/2024-11-09\/pesto-the-penguin-summer-slim-down\/104581164\" title=\"\">Pesto, o pinguim<\/a>mantendo nossos feeds despreocupados e bonitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, se voc\u00ea estiver tentando encontrar uma explica\u00e7\u00e3o para o <a href=\"https:\/\/www.indy100.com\/tiktok\/symphony-dolphin-meme-zara-larsson-2669141877#\" title=\"\">golfinho sinf\u00f4nico<\/a> tend\u00eancia, a resposta simples \u00e9 que n\u00e3o \u00e9 t\u00e3o profundo assim. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-q4-2024-performance-report\/739519\/\" title=\"\">O Pinterest est\u00e1 de volta <\/a>e prosperando como uma plataforma para conte\u00fado leve, visualmente agrad\u00e1vel e agrad\u00e1vel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se a sua marca estiver alinhada com est\u00e9tica, projetos de bricolagem ou estilos de vida ambiciosos, agora \u00e9 o momento de aumentar sua estrat\u00e9gia no Pinterest. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crie pins envolventes que inspirem alegria, seja um tutorial passo a passo, um quadro de humor ou uma cole\u00e7\u00e3o de \"pequenas alegrias\" relacionadas ao seu nicho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode <strong>adote a mentalidade de \"pequenas guloseimas<\/strong> porque, \u00e0s vezes, as pessoas s\u00f3 querem algo pequeno que desperte alegria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode ser um brinde digital, um desconto divertido ou uma surpresa agrad\u00e1vel no pedido. Pense em como voc\u00ea pode inserir momentos de prazer na experi\u00eancia da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense em pacotes de adesivos por tempo limitado para agendas digitais, mini afirma\u00e7\u00f5es imprim\u00edveis ou conte\u00fado de b\u00f4nus que pare\u00e7a um presente inesperado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acima de tudo, mantenha a leveza. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com coisas como hist\u00f3rias divertidas sobre a marca, v\u00eddeos engra\u00e7ados sobre animais de estima\u00e7\u00e3o ou conte\u00fado que lembre as pessoas de desacelerar e aproveitar as pequenas coisas, agora \u00e9 a hora de criar uma fuga para o seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Counter_Consumption_Consumerism\"><\/span>4. Consumismo de contraconsumo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Internet j\u00e1 viu seu quinh\u00e3o de tend\u00eancias de gastos extravagantes e exagerados, de unboxings de luxo a compras excessivas. Em 2025, a mar\u00e9 est\u00e1 mudando. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em meio a uma crise de custo de vida, as pessoas est\u00e3o cada vez mais conscientes do absurdo do consumo excessivo e irracional. A conversa est\u00e1 mudando para gastos mais inteligentes e compras que realmente agregam valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja o viral de @ShabazSays <em>\"Eu sou rico, voc\u00ea \u00e9 pobre\"<\/em> tend\u00eancia. O que come\u00e7ou como um coment\u00e1rio divertido sobre as divis\u00f5es econ\u00f4micas alimentou discuss\u00f5es mais profundas sobre educa\u00e7\u00e3o financeira, compras intencionais e o valor real das coisas que compramos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"miLWOxf3RnXgKSkD8VJw7vl\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shabazsays\/video\/7298836625025469729\" data-video-id=\"7298836625025469729\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@shabazsays\" href=\"https:\/\/www.tiktok.com\/@shabazsays?refer=embed\">@shabazsays<\/a> <p><a title=\"dueto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet?refer=embed\">#duet<\/a> com @@Mo Ve voc\u00ea tem um guarda-roupa? N\u00e3o, voc\u00ea \u00e9 pobre \ud83d\udc4f\ud83c\udffd <a title=\"povvogang\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/povvogang?refer=embed\">#povvogang<\/a> <a title=\"engra\u00e7ado\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\">#funny<\/a> <a title=\"com\u00e9dia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy?refer=embed\">#com\u00e9dia<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"para voc\u00ea\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"tend\u00eancias\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\">#end\u00eancias<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <a title=\"rico\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rich?refer=embed\">#rich<\/a> <a title=\"richvspoor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/richvspoor?refer=embed\">#richvspoor<\/a> <a title=\"vestu\u00e1rio de passeio\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/walkinwardrobe?refer=embed\">#walkinwardrobe<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Betgheeb Betroh (feat. Elissa) - Ragheb Alama\" href=\"https:\/\/www.tiktok.com\/music\/Betgheeb-Betroh-feat-Elissa-7159733343095883777?refer=embed\">\u266c Betgheeb Betroh (feat. Elissa) - Ragheb Alama<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de se concentrar em <strong>mais<\/strong>, realce o <strong>valor de longo prazo<\/strong> de seu produto ou servi\u00e7o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mostre como ele enriquece a vida dos clientes al\u00e9m da compra inicial, por exemplo, por meio de durabilidade, funcionalidade multiuso ou economia de custos a longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver no espa\u00e7o de produtos digitais, enfatize como suas ofertas ajudam as pessoas <strong>aprender, crescer ou melhorar suas vidas<\/strong> ao longo do tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um site de associa\u00e7\u00e3o? Posicione-o como um investimento em educa\u00e7\u00e3o cont\u00ednua em vez de uma despesa \u00fanica. Vendendo produtos f\u00edsicos? Mostre a qualidade em vez da quantidade. <em>Por que comprar dez alternativas baratas quando um produto bem feito dura?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de conte\u00fado, incline-se para o <strong>menos, mas melhor<\/strong> mentalidade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An\u00e1lises cuidadosas de produtos, jornadas de clientes \"antes e depois\" e an\u00e1lises de custo-benef\u00edcio ao longo do tempo podem ajudar a criar confian\u00e7a em um p\u00fablico que est\u00e1 se tornando mais exigente em rela\u00e7\u00e3o aos gastos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-cross-generational-marketing-will-become-the-norm\"><span class=\"ez-toc-section\" id=\"5_Comment_Culture_as_a_Growth_Strategy\"><\/span>5. Comente a cultura como uma estrat\u00e9gia de crescimento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As m\u00eddias sociais costumavam ser apenas sobre o conte\u00fado, mas em 2025, o <strong>conversa<\/strong> \u00e9 igualmente importante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais marcas est\u00e3o percebendo que seu pr\u00f3ximo cliente pode n\u00e3o vir de um an\u00fancio ou de uma publica\u00e7\u00e3o org\u00e2nica, mas de um coment\u00e1rio bem posicionado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando bem feito, o envolvimento em se\u00e7\u00f5es de coment\u00e1rios aumenta a visibilidade, mostra personalidade e participa de momentos culturais. Tudo isso ajuda a posicionar sua marca como parte da comunidade e n\u00e3o como algu\u00e9m de fora tentando vender algo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos n\u00f3s j\u00e1 vimos isso: uma resposta espirituosa da marca se torna viral, gerando engajamento e atraindo novos olhares para a empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isso, comentar apenas por comentar n\u00e3o \u00e9 suficiente. As marcas que vencem nesse espa\u00e7o s\u00e3o aquelas que <strong>ler a sala, agregar valor e saber quando se manifestar.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seja mais do que um bot de resposta.<\/strong> Um \u00f3timo coment\u00e1rio deve parecer humano, seja ele espirituoso, perspicaz ou perfeitamente oportuno.<\/li>\n\n\n\n<li><strong>Envolva-se em conversas importantes.<\/strong> N\u00e3o fa\u00e7a apenas coment\u00e1rios gen\u00e9ricos em todos os lugares. Encontre criadores e conversas que se alinhem com seu p\u00fablico e contribua com algo significativo.<\/li>\n\n\n\n<li><strong>Use-o como um construtor de relacionamentos.<\/strong> Um bom coment\u00e1rio hoje pode levar a uma colabora\u00e7\u00e3o mais profunda com o criador amanh\u00e3. Em vez de trat\u00e1-lo como um compromisso \u00fanico, pense em como voc\u00ea pode transformar as intera\u00e7\u00f5es em parcerias de longo prazo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo: a se\u00e7\u00e3o de coment\u00e1rios agora \u00e9 uma via de m\u00e3o dupla, um lugar para <em>voc\u00ea<\/em> para conversar <em>para<\/em> Eles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2025 \u00e9 o recome\u00e7o da d\u00e9cada que todos n\u00f3s desejamos. Embora a economia esteja apertando os or\u00e7amentos das empresas, h\u00e1 muitas maneiras criativas de comercializar seus produtos nas m\u00eddias sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atenda ao apetite dos consumidores por conte\u00fado que agregue valor e ajude no crescimento pessoal deles. Use microinfluenciadores com p\u00fablicos engajados para alcan\u00e7ar novos clientes. E crie conte\u00fado aut\u00eantico para dar um toque humano \u00e0 sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, aqui est\u00e3o as cinco principais tend\u00eancias de m\u00eddia social que devem ser conhecidas em 2025:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>O conte\u00fado aut\u00eantico e desorganizado supera o perfeccionismo brilhante<\/li>\n\n\n\n<li>As pessoas est\u00e3o procurando se conectar com suas peculiaridades e interesses de nicho<\/li>\n\n\n\n<li>O conte\u00fado leve, despreocupado e saud\u00e1vel ajuda a interromper o ru\u00eddo on-line<\/li>\n\n\n\n<li>O consumo consciente est\u00e1 em alta<\/li>\n\n\n\n<li>As marcas est\u00e3o entrando em conversas on-line<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_102cee823faca8becc6f145ec0a49478\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-critical-marketing-strategies-every-site-owner-should-know\/\"   class=\"button button-blue center\">RELACIONADOS 5 estrat\u00e9gias cr\u00edticas de marketing que todo propriet\u00e1rio de site deve conhecer<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre as tend\u00eancias de m\u00eddia social em 2025? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>We take a look at the latest social media trends and behaviors, and what it means for your strategy going forward. This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it\u2019s more important than ever to consider how online customers interact with ecommerce brands. And nowhere [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":70912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,19,362,400],"tags":[923,363],"class_list":["post-25079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-news","category-social-media","category-trends","tag-923","tag-content-marketing-strategy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. 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