{"id":25079,"date":"2025-04-10T09:00:00","date_gmt":"2025-04-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25079"},"modified":"2025-04-10T09:00:28","modified_gmt":"2025-04-10T13:00:28","slug":"social-media-trends","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/","title":{"rendered":"5 Social Media Trends for 2025 (And How to Apply Them)"},"content":{"rendered":"\n<p><strong><em>We take a look at the latest social media trends and behaviors, and what it means for your strategy going forward.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c22a5281737\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c22a5281737\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#Social_Media_Trends_2025\" >Social Media Trends 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#1_Messier_More_Authentic\" >1. Messier & More Authentic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#2_Finding_Community\" >2. Finding Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#3_Carefree_and_Happy\" >3. Carefree and Happy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#4_Counter_Consumption_Consumerism\" >4. Counter Consumption Consumerism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#5_Comment_Culture_as_a_Growth_Strategy\" >5. Comment Culture as a Growth Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it's more important than ever to consider how online customers interact with ecommerce brands.<\/p>\n\n\n\n<p>And nowhere is customer interaction a bigger deal than in social media. <\/p>\n\n\n\n<p>As an online business owner, then, staying on top of social media trends can help fuel your marketing strategies. <\/p>\n\n\n\n<p>In this article, we'll discuss the <strong>top 5 social media trends for 2025 that you should know about.<\/strong> We'll also include some tips to help you work these trends into your marketing strategy.<\/p>\n\n\n\n<p>Let's hop to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Trends_2025\"><\/span>Social Media Trends 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Messier & More Authentic<\/h3>\n\n\n\n<p>We've seen some form of \u201cauthenticity\u201d pop up as a social media trend every year this decade, and in 2025 Gen Z is taking things to the next level. <\/p>\n\n\n\n<p>The example that best exemplifies this trend is <a href=\"https:\/\/www.prosek.com\/en-gb\/unboxed-thoughts\/your-guide-to-brat-summer-from-a-gen-z\/\" title=\"\">#BratSummer<\/a>, named after Charli XCXs 2024 \u201cbrat\u201d album. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png\" alt=\"Charli XCX Brat album cover\" class=\"wp-image-70890\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1080x1080.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The iconic cover \u2013 lurid green with lower case \u201cbrat\u201d in blurred arial font \u2013 reflects the \u201cbrat\u201d ethos: embrace chaos, fly in the face of perfectionism and be don't be afraid to defy societal expectations. <\/p>\n\n\n\n<p>Countering the \u201cclean girl aesthetic\u201d which emerged in late 2021, the \u201cbrat aesthetic\u201d is desanitized, raw, and messy. <\/p>\n\n\n\n<p>And this primal take on life is reflected in how an increasing number of Gen Z users consume and produce content. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How can you leverage this social media trend?<\/h4>\n\n\n\n<p>Ditch ring lights and the careful \u201cmillennial pause\u201d in favor of  the \u201c<a href=\"https:\/\/www.indy100.com\/tiktok\/genz-shake-millennial-pause-meaning-trend#\" title=\"\">Gen Z shake<\/a>\u201c. <\/p>\n\n\n\n<p>Your short form content should at least appear to be a product of spontaneity \u2013 catch your light bulb moments on camera, share your off-the-cuff thoughts and embrace the authenticity of the moment. <\/p>\n\n\n\n<p>Don't feel confident doing it yourself? The micro-influencer trend of 2024 is still going strong! <\/p>\n\n\n\n<p>Nano and micro-influencers with small but highly-engaged audiences of 50k or less tend to produce less glossy, but still highly effective content. What's more, they're more cost-efficient than macro-influencers. <\/p>\n\n\n\n<p>On average, these influencers charge <a href=\"https:\/\/www.shopify.com\/blog\/influencer-pricing#:~:text=Micro%20influencers%20(10%2C000%20%2D%2050%2C000%20followers,followers)%3A%20%2410%2C000%2B%20per%20post\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">less than $100 per post<\/a>. That means they're also a great option for small businesses who can\u2019t afford to splurge on the $5000-$10000 charged by macro-influencers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg\" alt=\"Social media influencer presenting\" class=\"wp-image-52143\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-300x172.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-768x441.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-296x170.jpg 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-840x482.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1192x684.jpg 1192w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-700x402.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-156x90.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1080x620.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>But there\u2019s an even more cost-effective way to incentivize micro-influencers: affiliate marketing.\u00a0<\/p>\n\n\n\n<p>In the affiliate marketing sales model, brands generate a unique link for each influencer to share on their social media. When followers click on the link and make purchases, the influencers earn a commission.\u00a0<\/p>\n\n\n\n<p>It\u2019s low-risk, and with a simple plugin like <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Easy Affiliate<\/a> to help you set up your affiliate program on your existing website, it\u2019s\u2026well, easy!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"UaFYGOC5ZgE7b1qfVlpsuIx\"><div class=\"responsive-video\"><iframe title=\"Getting Started with Easy Affiliate!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> getting started with Easy affiliate (affiliate marketing program plugin for wordpress)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Finding_Community\"><\/span>2. Finding Community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember the early days of social media when it was all about connecting with your real-world friends, and finding people with shared niche interests? Wasn't it a simpler time? <\/p>\n\n\n\n<p>Well in 2025, nostalgic millennials and Gen Z-ers alike are beginning to revert to this kind of usage. <\/p>\n\n\n\n<p>In general over the years social media channels have become more volatile, isolating online space. Now people are choosing to reclaim them to find their tribe and connect, even if only briefly.<\/p>\n\n\n\n<p>Take, for example, last year's \u201cIs somebody gonna match my freak?\u201d TikTok trend. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"3vYiZEXof98Jnb6D1gdpRr2VqKkOjPsNFSBlwG0WzTUHuICMah7yQAet4Lxm\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@laynibugg\/video\/7379271594826419498\" data-video-id=\"7379271594826419498\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@laynibugg\" href=\"https:\/\/www.tiktok.com\/@laynibugg?refer=embed\">@laynibugg<\/a> <p>3 down! <\/p> <a target=\"_blank\" title=\"\u266c original sound - Pattimifatti\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7376049091799092011?refer=embed\">\u266c original sound \u2013 Pattimifatti<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<p>The TikTok community converted an audio clip from an explicit song into a wholesome trend where people shared and bonded over their unique quirks and interests. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How can you leverage this social media trend?<\/h4>\n\n\n\n<p>Lean into community-driven content by creating spaces where your audience feels seen, heard, and connected.<\/p>\n\n\n\n<p>Encourage user-generated content (UGC) that highlights shared interests, whether through challenges, Q&A sessions, or brand-specific hashtags that encourage conversation. <\/p>\n\n\n\n<p>Prompt your followers to contribute their experiences, opinions, and creativity. After all, people love engaging with content that feels personal and relatable.<\/p>\n\n\n\n<p>Another way to tap into this trend? <strong>Private groups and niche communities<\/strong>. Consider launching a <a href=\"https:\/\/memberpress.com\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">members-only Facebook group<\/a>, <a href=\"https:\/\/memberpress.com\/addons\/discord\/\" title=\"\">Discord server<\/a>, or a <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" title=\"\">gated community on your website<\/a> where like-minded people can come together.<\/p>\n\n\n\n<p>For example, if you sell fitness gear, create a space for customers to share progress updates, swap workout tips, and support each other. <\/p>\n\n\n\n<p>If you're in the digital education space, an exclusive community for course students can boost retention and engagement.<\/p>\n\n\n\n<p>Finally, interactive content like polls, quizzes, and live discussions can help spark meaningful interactions. The more your audience feels like they're part of something bigger, the more they'll want to stick around and engage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Carefree_and_Happy\"><\/span>3. Carefree and Happy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The noisy online world of opinions and counter opinions, reminders of geopolitical turmoil, backlashes, and cancellations has social media users burnt out. <\/p>\n\n\n\n<p>As a result, people are increasingly looking for more carefree outlets to escape the endless noise and seek refuge.<\/p>\n\n\n\n<p>2024 saw an explosion of wholesome, lighter content to delight social media users. <\/p>\n\n\n\n<p>Adorable animal content has played a big part in this trend, from <a href=\"https:\/\/www.nytimes.com\/2025\/02\/01\/world\/asia\/moo-deng-thailand-zoo.html\" title=\"\">Moo Deng<\/a> to <a href=\"https:\/\/www.abc.net.au\/news\/2024-11-09\/pesto-the-penguin-summer-slim-down\/104581164\" title=\"\">Pesto the Penguin<\/a>, keeping our feeds carefree and cute.<\/p>\n\n\n\n<p>So if you're trying to look for an explanation behind the <a href=\"https:\/\/www.indy100.com\/tiktok\/symphony-dolphin-meme-zara-larsson-2669141877#\" title=\"\">symphony dolphin<\/a> trend, the simple answer is it's just not that deep. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How can you leverage this social media trend?<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-q4-2024-performance-report\/739519\/\" title=\"\">Pinterest is back <\/a>and thriving as a platform for light, visually pleasing, and feel-good content. <\/p>\n\n\n\n<p>If your brand aligns with aesthetics, DIY projects, or aspirational lifestyles, now is the time to ramp up your Pinterest strategy. <\/p>\n\n\n\n<p>Create engaging pins that inspire joy, whether it's a step-by-step tutorial, a mood board, or a collection of \u201clittle joys\u201d related to your niche.<\/p>\n\n\n\n<p>You can also <strong>embrace the \u201clittle treats\u201d mentality<\/strong> because sometimes, people just want something small that sparks joy. <\/p>\n\n\n\n<p>It could be a digital freebie, a fun discount, or a feel-good surprise in their order, consider how you can infuse moments of delight into your brand experience.<\/p>\n\n\n\n<p>Think limited-time sticker packs for digital planners, mini printable affirmations, or bonus content that feels like an unexpected gift.<\/p>\n\n\n\n<p>Above all, keep it light. <\/p>\n\n\n\n<p>With things like playful brand storytelling, funny pet videos, or content that reminds people to slow down and enjoy the small things, now is the time to create a feel-good escape for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Counter_Consumption_Consumerism\"><\/span>4. Counter Consumption Consumerism<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The internet has seen its fair share of extravagant, over-the-top spending trends from luxury unboxings to excessive hauls. In 2025, the tide is turning. <\/p>\n\n\n\n<p>In the midst of a cost-of-living crisis, people are growing increasingly aware of the absurdity of mindless overconsumption. The conversation is shifting toward smarter spending and making purchases that truly add value.<\/p>\n\n\n\n<p>Take @ShabazSays\u2019 viral <em>\u201cI\u2019m rich, you\u2019re poor\u201d<\/em> trend. What started as playful commentary on economic divides has fueled deeper discussions about financial literacy, intentional purchasing, and the real worth of the things we buy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"5yECaftLqWF9jJl6VT8Xd1MvHRDk\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shabazsays\/video\/7298836625025469729\" data-video-id=\"7298836625025469729\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@shabazsays\" href=\"https:\/\/www.tiktok.com\/@shabazsays?refer=embed\">@shabazsays<\/a> <p><a title=\"duet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet?refer=embed\">#duet<\/a> with @@Mo Ve do you habe a walk in wardrobe? No you\u2019re poor \ud83d\udc4f\ud83c\udffd <a title=\"povvogang\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/povvogang?refer=embed\">#povvogang<\/a> <a title=\"funny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\">#funny<\/a> <a title=\"comedy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy?refer=embed\">#comedy<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"trending\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\">#trending<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <a title=\"rich\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rich?refer=embed\">#rich<\/a> <a title=\"richvspoor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/richvspoor?refer=embed\">#richvspoor<\/a> <a title=\"walkinwardrobe\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/walkinwardrobe?refer=embed\">#walkinwardrobe<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Betgheeb Betroh (feat. Elissa) - Ragheb Alama\" href=\"https:\/\/www.tiktok.com\/music\/Betgheeb-Betroh-feat-Elissa-7159733343095883777?refer=embed\">\u266c Betgheeb Betroh (feat. Elissa) \u2013 Ragheb Alama<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How can you leverage this social media trend?<\/h4>\n\n\n\n<p>Instead of focusing on <strong>more<\/strong>, highlight the <strong>long-term value<\/strong> of your product or service. <\/p>\n\n\n\n<p>Show how it enriches customers' lives beyond the initial purchase, for example, through durability, multi-use functionality, or long-term cost savings.<\/p>\n\n\n\n<p>If you're in the digital product space, emphasize how your offerings help people <strong>learn, grow, or improve their lives<\/strong> over time. <\/p>\n\n\n\n<p>A membership site? Position it as an investment in continuous education rather than a one-time expense. Selling physical products? Showcase quality over quantity. <em>Why buy ten cheap alternatives when one well-made product lasts?<\/em><\/p>\n\n\n\n<p>Content-wise, lean into the <strong>less but better<\/strong> mindset. <\/p>\n\n\n\n<p>Thoughtful product reviews, \u201cbefore and after\u201d customer journeys, and breakdowns of cost-effectiveness over time can all help build trust with an audience that's becoming more discerning about where they spend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-cross-generational-marketing-will-become-the-norm\"><span class=\"ez-toc-section\" id=\"5_Comment_Culture_as_a_Growth_Strategy\"><\/span>5. Comment Culture as a Growth Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media used to be all about the content, but in 2025, the <strong>conversation<\/strong> is just as important. <\/p>\n\n\n\n<p>More brands are realizing that their next customer might not come from an ad or an organic post, but from a well-placed comment.<\/p>\n\n\n\n<p>When done right, engaging in comment sections increase visibility, show personality, and join cultural moments. All this helps to position your brand as part of the community rather than an outsider trying to sell something.<\/p>\n\n\n\n<p>We\u2019ve all seen it: a witty brand reply goes viral, sparking engagement and drawing new eyes to the business. <\/p>\n\n\n\n<p>That said, commenting for the sake of it won\u2019t cut it. The brands that win in this space are the ones that <strong>read the room, add value, and know when to speak up.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How can you leverage this social media trend?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be more than a reply bot.<\/strong> A great comment should feel human\u2014whether it\u2019s witty, insightful, or just perfectly timed.<\/li>\n\n\n\n<li><strong>Engage in conversations that matter.<\/strong> Don\u2019t just drop generic comments everywhere. Find creators and conversations that align with your audience, and contribute something meaningful.<\/li>\n\n\n\n<li><strong>Use it as a relationship-builder.<\/strong> A good comment today can lead to a deeper creator collaboration tomorrow. Instead of treating it as a one-off engagement, think about how you can turn interactions into long-term partnerships.<\/li>\n<\/ul>\n\n\n\n<p>In short: the comment section is now a two way street a place for <em>you<\/em> to talk <em>to<\/em> them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2025 is the fresh start to the decade we've all been craving. Though the economy is pinching businesses' budgets, there are plenty of inventive ways to market your products on social media.<\/p>\n\n\n\n<p>Cater to consumers' appetite for content that adds value and helps their personal growth. Use micro-influencers with engaged audiences to reach new customers. And create authentic content to give a human touch to your business.<\/p>\n\n\n\n<p>To recap, here are the top five social media trends to know for 2025:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Messy, authentic content beats glossy perfectionism<\/li>\n\n\n\n<li>People are looking to connect with their quirks and niche interests<\/li>\n\n\n\n<li>Light, carefree, wholesome content helps disrupt the online noise<\/li>\n\n\n\n<li>Mindful consumption is on the rise<\/li>\n\n\n\n<li>Brands are entering online conversations<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_102cee823faca8becc6f145ec0a49478\" href=\"https:\/\/memberpress.com\/blog\/5-critical-marketing-strategies-every-site-owner-should-know\/\"   class=\"button button-blue center\">RELATED 5 Critical Marketing Strategies Every Site Owner Should Know<\/a>\n<\/div>\n\n\n\n\n<p>Do you have any questions about social media trends in 2025? Let us know in the comments section below!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>We take a look at the latest social media trends and behaviors, and what it means for your strategy going forward. This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it\u2019s more important than ever to consider how online customers interact with ecommerce brands. And nowhere [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":70912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,19,362,400],"tags":[923,363],"class_list":{"0":"post-25079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-news","9":"category-social-media","10":"category-trends","11":"tag-923","12":"tag-content-marketing-strategy","13":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. 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19:48:27","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-29 16:36:12","updated":"2026-03-03 15:04:54"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t5 Social Media Trends for 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