{"id":25079,"date":"2025-04-10T09:00:00","date_gmt":"2025-04-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25079"},"modified":"2025-04-10T09:00:28","modified_gmt":"2025-04-10T13:00:28","slug":"social-media-trends","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/","title":{"rendered":"5 tend\u00eancias de m\u00eddia social para 2025 (e como aplic\u00e1-las)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Analisamos as \u00faltimas tend\u00eancias e comportamentos de m\u00eddia social e o que isso significa para a sua estrat\u00e9gia daqui para frente.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9029fba4be4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9029fba4be4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#Social_Media_Trends_2025\" >Tend\u00eancias da m\u00eddia social em 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#1_Messier_More_Authentic\" >1. Messier &amp; More Authentic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#2_Finding_Community\" >2. Encontrando a comunidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#3_Carefree_and_Happy\" >3. Despreocupado e feliz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#4_Counter_Consumption_Consumerism\" >4. Consumismo de contraconsumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#5_Comment_Culture_as_a_Growth_Strategy\" >5. Comente a cultura como uma estrat\u00e9gia de crescimento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it\u2019s more important than ever to consider how online customers interact with ecommerce brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E em nenhum outro lugar a intera\u00e7\u00e3o com o cliente \u00e9 t\u00e3o importante quanto nas m\u00eddias sociais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, como propriet\u00e1rio de uma empresa on-line, ficar por dentro das tend\u00eancias de m\u00eddia social pode ajudar a alimentar suas estrat\u00e9gias de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll discuss the <strong>as 5 principais tend\u00eancias de m\u00eddia social para 2025 que voc\u00ea deve conhecer.<\/strong> We\u2019ll also include some tips to help you work these trends into your marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s hop to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Trends_2025\"><\/span>Tend\u00eancias da m\u00eddia social em 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Messier &amp; More Authentic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve seen some form of \u201cauthenticity\u201d pop up as a social media trend every year this decade, and in 2025 Gen Z is taking things to the next level. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O exemplo que melhor exemplifica essa tend\u00eancia \u00e9 <a href=\"https:\/\/www.prosek.com\/en-gb\/unboxed-thoughts\/your-guide-to-brat-summer-from-a-gen-z\/\" title=\"\">#BratSummer<\/a>, nomeado em homenagem ao \u00e1lbum \u201cbrat\u201d de 2024 de Charli XCX. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png\" alt=\"Capa do \u00e1lbum de Charli XCX Brat\" class=\"wp-image-70890\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1080x1080.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The iconic cover \u2013 lurid green with lower case \u201cbrat\u201d in blurred arial font \u2013 reflects the \u201cbrat\u201d ethos: embrace chaos, fly in the face of perfectionism and be don\u2019t be afraid to defy societal expectations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrariando a \u201cest\u00e9tica da garota limpa\u201d, que surgiu no final de 2021, a \u201cest\u00e9tica da pirralha\u201d \u00e9 desinfetada, crua e bagun\u00e7ada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E essa vis\u00e3o primitiva da vida se reflete na forma como um n\u00famero cada vez maior de usu\u00e1rios da Gera\u00e7\u00e3o Z consome e produz conte\u00fado. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Abandone as luzes de anel e a cuidadosa \u201cpausa milenar\u201d em favor da \u201c<a href=\"https:\/\/www.indy100.com\/tiktok\/genz-shake-millennial-pause-meaning-trend#\" title=\"\">Agita\u00e7\u00e3o da Gera\u00e7\u00e3o Z<\/a>\u201c. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu conte\u00fado curto deve, pelo menos, parecer um produto da espontaneidade - capture seus momentos de luz na c\u00e2mera, compartilhe seus pensamentos improvisados e abrace a autenticidade do momento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t feel confident doing it yourself? The micro-influencer trend of 2024 is still going strong! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nano and micro-influencers with small but highly-engaged audiences of 50k or less tend to produce less glossy, but still highly effective content. What\u2019s more, they\u2019re more cost-efficient than macro-influencers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em m\u00e9dia, esses influenciadores cobram <a href=\"https:\/\/www.shopify.com\/blog\/influencer-pricing#:~:text=Micro%20influencers%20(10%2C000%20%2D%2050%2C000%20followers,followers)%3A%20%2410%2C000%2B%20per%20post\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">menos de $100 por postagem<\/a>. That means they\u2019re also a great option for small businesses who can\u2019t afford to splurge on the $5000-$10000 charged by macro-influencers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg\" alt=\"Apresenta\u00e7\u00e3o de influenciadores de m\u00eddia social\" class=\"wp-image-52143\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-300x172.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-768x441.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-296x170.jpg 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-840x482.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1192x684.jpg 1192w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-700x402.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-156x90.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1080x620.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas h\u00e1 uma maneira ainda mais econ\u00f4mica de incentivar os microinfluenciadores: o marketing de afiliados.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No modelo de vendas de marketing de afiliados, as marcas geram um link exclusivo para cada influenciador compartilhar em suas m\u00eddias sociais. Quando os seguidores clicam no link e fazem compras, os influenciadores ganham uma comiss\u00e3o.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 de baixo risco e, com um plug-in simples como o <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a> para ajud\u00e1-lo a configurar seu programa de afiliados em seu site existente, \u00e9... bem, f\u00e1cil!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"jOqeSMVGaZuRvmxbQgWHd4h5p0\"><div class=\"responsive-video\"><iframe title=\"Primeiros passos com o Easy Affiliate!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; introdu\u00e7\u00e3o ao Easy affiliate (plugin de programa de marketing de afiliados para wordpress)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Finding_Community\"><\/span>2. Encontrando a comunidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Remember the early days of social media when it was all about connecting with your real-world friends, and finding people with shared niche interests? Wasn\u2019t it a simpler time? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, em 2025, os nost\u00e1lgicos da gera\u00e7\u00e3o do mil\u00eanio e da gera\u00e7\u00e3o Z est\u00e3o come\u00e7ando a voltar a esse tipo de uso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em geral, ao longo dos anos, os canais de m\u00eddia social se tornaram mais vol\u00e1teis, isolando o espa\u00e7o on-line. Agora, as pessoas est\u00e3o optando por recuper\u00e1-los para encontrar sua tribo e se conectar, mesmo que brevemente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take, for example, last year\u2019s \u201cIs somebody gonna match my freak?\u201d TikTok trend. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"nSiaYyoG2Rx\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@laynibugg\/video\/7379271594826419498\" data-video-id=\"7379271594826419498\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@laynibugg\" href=\"https:\/\/www.tiktok.com\/@laynibugg?refer=embed\">@laynibugg<\/a> <p>3 j\u00e1 foram! <\/p> <a target=\"_blank\" title=\"\u266c som original - Pattimifatti\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7376049091799092011?refer=embed\">\u266c som original - Pattimifatti<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A comunidade do TikTok transformou um clipe de \u00e1udio de uma m\u00fasica expl\u00edcita em uma tend\u00eancia saud\u00e1vel, na qual as pessoas compartilhavam e criavam v\u00ednculos sobre suas peculiaridades e interesses exclusivos. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveite o conte\u00fado voltado para a comunidade criando espa\u00e7os onde seu p\u00fablico se sinta visto, ouvido e conectado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incentive o conte\u00fado gerado pelo usu\u00e1rio (UGC) que destaque os interesses compartilhados, seja por meio de desafios, sess\u00f5es de perguntas e respostas ou hashtags espec\u00edficas da marca que incentivem a conversa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe\u00e7a aos seus seguidores que contribuam com suas experi\u00eancias, opini\u00f5es e criatividade. Afinal de contas, as pessoas adoram se envolver com conte\u00fado que parece pessoal e relacion\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira de aproveitar essa tend\u00eancia? <strong>Grupos privados e comunidades de nicho<\/strong>. Considere lan\u00e7ar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">grupo do Facebook exclusivo para membros<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/discord\/\" title=\"\">Servidor do Discord<\/a>ou um <a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" title=\"\">condom\u00ednio fechado em seu site<\/a> onde pessoas com a mesma opini\u00e3o podem se reunir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea vende equipamentos de gin\u00e1stica, crie um espa\u00e7o para que os clientes compartilhem atualiza\u00e7\u00f5es de progresso, troquem dicas de exerc\u00edcios e apoiem uns aos outros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in the digital education space, an exclusive community for course students can boost retention and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, interactive content like polls, quizzes, and live discussions can help spark meaningful interactions. The more your audience feels like they\u2019re part of something bigger, the more they\u2019ll want to stick around and engage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Carefree_and_Happy\"><\/span>3. Despreocupado e feliz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O barulhento mundo on-line de opini\u00f5es e contra-opini\u00f5es, lembretes de turbul\u00eancias geopol\u00edticas, rea\u00e7\u00f5es adversas e cancelamentos deixou os usu\u00e1rios de m\u00eddia social exaustos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, as pessoas est\u00e3o cada vez mais procurando sa\u00eddas mais despreocupadas para escapar do barulho intermin\u00e1vel e buscar ref\u00fagio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 viu uma explos\u00e3o de conte\u00fado saud\u00e1vel e mais leve para encantar os usu\u00e1rios de m\u00eddia social. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ador\u00e1vel conte\u00fado animal desempenhou um papel importante nessa tend\u00eancia, desde <a href=\"https:\/\/www.nytimes.com\/2025\/02\/01\/world\/asia\/moo-deng-thailand-zoo.html\" title=\"\">Moo Deng<\/a> para <a href=\"https:\/\/www.abc.net.au\/news\/2024-11-09\/pesto-the-penguin-summer-slim-down\/104581164\" title=\"\">Pesto, o pinguim<\/a>mantendo nossos feeds despreocupados e bonitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if you\u2019re trying to look for an explanation behind the <a href=\"https:\/\/www.indy100.com\/tiktok\/symphony-dolphin-meme-zara-larsson-2669141877#\" title=\"\">golfinho sinf\u00f4nico<\/a> trend, the simple answer is it\u2019s just not that deep. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-q4-2024-performance-report\/739519\/\" title=\"\">O Pinterest est\u00e1 de volta <\/a>e prosperando como uma plataforma para conte\u00fado leve, visualmente agrad\u00e1vel e agrad\u00e1vel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se a sua marca estiver alinhada com est\u00e9tica, projetos de bricolagem ou estilos de vida ambiciosos, agora \u00e9 o momento de aumentar sua estrat\u00e9gia no Pinterest. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create engaging pins that inspire joy, whether it\u2019s a step-by-step tutorial, a mood board, or a collection of \u201clittle joys\u201d related to your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode <strong>adote a mentalidade de \"pequenas guloseimas<\/strong> porque, \u00e0s vezes, as pessoas s\u00f3 querem algo pequeno que desperte alegria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode ser um brinde digital, um desconto divertido ou uma surpresa agrad\u00e1vel no pedido. Pense em como voc\u00ea pode inserir momentos de prazer na experi\u00eancia da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense em pacotes de adesivos por tempo limitado para agendas digitais, mini afirma\u00e7\u00f5es imprim\u00edveis ou conte\u00fado de b\u00f4nus que pare\u00e7a um presente inesperado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acima de tudo, mantenha a leveza. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com coisas como hist\u00f3rias divertidas sobre a marca, v\u00eddeos engra\u00e7ados sobre animais de estima\u00e7\u00e3o ou conte\u00fado que lembre as pessoas de desacelerar e aproveitar as pequenas coisas, agora \u00e9 a hora de criar uma fuga para o seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Counter_Consumption_Consumerism\"><\/span>4. Consumismo de contraconsumo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Internet j\u00e1 viu seu quinh\u00e3o de tend\u00eancias de gastos extravagantes e exagerados, de unboxings de luxo a compras excessivas. Em 2025, a mar\u00e9 est\u00e1 mudando. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em meio a uma crise de custo de vida, as pessoas est\u00e3o cada vez mais conscientes do absurdo do consumo excessivo e irracional. A conversa est\u00e1 mudando para gastos mais inteligentes e compras que realmente agregam valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja o viral de @ShabazSays <em>\"Eu sou rico, voc\u00ea \u00e9 pobre\"<\/em> tend\u00eancia. O que come\u00e7ou como um coment\u00e1rio divertido sobre as divis\u00f5es econ\u00f4micas alimentou discuss\u00f5es mais profundas sobre educa\u00e7\u00e3o financeira, compras intencionais e o valor real das coisas que compramos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"2WU3kVzZCM16x5phSYQrRJtaETbGyKngOP4oFiNAlIc0qX\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shabazsays\/video\/7298836625025469729\" data-video-id=\"7298836625025469729\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@shabazsays\" href=\"https:\/\/www.tiktok.com\/@shabazsays?refer=embed\">@shabazsays<\/a> <p><a title=\"dueto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet?refer=embed\">#duet<\/a> com @@Mo Ve voc\u00ea tem um guarda-roupa? N\u00e3o, voc\u00ea \u00e9 pobre \ud83d\udc4f\ud83c\udffd <a title=\"povvogang\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/povvogang?refer=embed\">#povvogang<\/a> <a title=\"engra\u00e7ado\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\">#funny<\/a> <a title=\"com\u00e9dia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy?refer=embed\">#com\u00e9dia<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"para voc\u00ea\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"tend\u00eancias\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\">#end\u00eancias<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <a title=\"rico\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rich?refer=embed\">#rich<\/a> <a title=\"richvspoor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/richvspoor?refer=embed\">#richvspoor<\/a> <a title=\"vestu\u00e1rio de passeio\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/walkinwardrobe?refer=embed\">#walkinwardrobe<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Betgheeb Betroh (feat. Elissa) - Ragheb Alama\" href=\"https:\/\/www.tiktok.com\/music\/Betgheeb-Betroh-feat-Elissa-7159733343095883777?refer=embed\">\u266c Betgheeb Betroh (feat. Elissa) - Ragheb Alama<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de se concentrar em <strong>mais<\/strong>, realce o <strong>valor de longo prazo<\/strong> de seu produto ou servi\u00e7o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Show how it enriches customers\u2019 lives beyond the initial purchase, for example, through durability, multi-use functionality, or long-term cost savings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in the digital product space, emphasize how your offerings help people <strong>aprender, crescer ou melhorar suas vidas<\/strong> ao longo do tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um site de associa\u00e7\u00e3o? Posicione-o como um investimento em educa\u00e7\u00e3o cont\u00ednua em vez de uma despesa \u00fanica. Vendendo produtos f\u00edsicos? Mostre a qualidade em vez da quantidade. <em>Por que comprar dez alternativas baratas quando um produto bem feito dura?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de conte\u00fado, incline-se para o <strong>menos, mas melhor<\/strong> mentalidade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thoughtful product reviews, \u201cbefore and after\u201d customer journeys, and breakdowns of cost-effectiveness over time can all help build trust with an audience that\u2019s becoming more discerning about where they spend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-cross-generational-marketing-will-become-the-norm\"><span class=\"ez-toc-section\" id=\"5_Comment_Culture_as_a_Growth_Strategy\"><\/span>5. Comente a cultura como uma estrat\u00e9gia de crescimento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As m\u00eddias sociais costumavam ser apenas sobre o conte\u00fado, mas em 2025, o <strong>conversa<\/strong> \u00e9 igualmente importante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais marcas est\u00e3o percebendo que seu pr\u00f3ximo cliente pode n\u00e3o vir de um an\u00fancio ou de uma publica\u00e7\u00e3o org\u00e2nica, mas de um coment\u00e1rio bem posicionado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando bem feito, o envolvimento em se\u00e7\u00f5es de coment\u00e1rios aumenta a visibilidade, mostra personalidade e participa de momentos culturais. Tudo isso ajuda a posicionar sua marca como parte da comunidade e n\u00e3o como algu\u00e9m de fora tentando vender algo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos n\u00f3s j\u00e1 vimos isso: uma resposta espirituosa da marca se torna viral, gerando engajamento e atraindo novos olhares para a empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isso, comentar apenas por comentar n\u00e3o \u00e9 suficiente. As marcas que vencem nesse espa\u00e7o s\u00e3o aquelas que <strong>ler a sala, agregar valor e saber quando se manifestar.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea pode aproveitar essa tend\u00eancia da m\u00eddia social?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seja mais do que um bot de resposta.<\/strong> Um \u00f3timo coment\u00e1rio deve parecer humano, seja ele espirituoso, perspicaz ou perfeitamente oportuno.<\/li>\n\n\n\n<li><strong>Envolva-se em conversas importantes.<\/strong> N\u00e3o fa\u00e7a apenas coment\u00e1rios gen\u00e9ricos em todos os lugares. Encontre criadores e conversas que se alinhem com seu p\u00fablico e contribua com algo significativo.<\/li>\n\n\n\n<li><strong>Use-o como um construtor de relacionamentos.<\/strong> Um bom coment\u00e1rio hoje pode levar a uma colabora\u00e7\u00e3o mais profunda com o criador amanh\u00e3. Em vez de trat\u00e1-lo como um compromisso \u00fanico, pense em como voc\u00ea pode transformar as intera\u00e7\u00f5es em parcerias de longo prazo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo: a se\u00e7\u00e3o de coment\u00e1rios agora \u00e9 uma via de m\u00e3o dupla, um lugar para <em>voc\u00ea<\/em> para conversar <em>para<\/em> Eles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2025 is the fresh start to the decade we\u2019ve all been craving. Though the economy is pinching businesses\u2019 budgets, there are plenty of inventive ways to market your products on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cater to consumers\u2019 appetite for content that adds value and helps their personal growth. Use micro-influencers with engaged audiences to reach new customers. And create authentic content to give a human touch to your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, aqui est\u00e3o as cinco principais tend\u00eancias de m\u00eddia social que devem ser conhecidas em 2025:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>O conte\u00fado aut\u00eantico e desorganizado supera o perfeccionismo brilhante<\/li>\n\n\n\n<li>As pessoas est\u00e3o procurando se conectar com suas peculiaridades e interesses de nicho<\/li>\n\n\n\n<li>O conte\u00fado leve, despreocupado e saud\u00e1vel ajuda a interromper o ru\u00eddo on-line<\/li>\n\n\n\n<li>O consumo consciente est\u00e1 em alta<\/li>\n\n\n\n<li>As marcas est\u00e3o entrando em conversas on-line<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_102cee823faca8becc6f145ec0a49478\" href=\"https:\/\/memberpress.com\/pt\/blog\/5-critical-marketing-strategies-every-site-owner-should-know\/\"   class=\"button button-blue center\">RELACIONADOS 5 estrat\u00e9gias cr\u00edticas de marketing que todo propriet\u00e1rio de site deve conhecer<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre as tend\u00eancias de m\u00eddia social em 2025? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>We take a look at the latest social media trends and behaviors, and what it means for your strategy going forward. This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it\u2019s more important than ever to consider how online customers interact with ecommerce brands. And nowhere [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":70912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,19,362,400],"tags":[923,363],"class_list":["post-25079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-news","category-social-media","category-trends","tag-923","tag-content-marketing-strategy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. Learn the top five social media trends for 2025!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"2022,content marketing strategy\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"5 Social Media Trends for 2025 that You Need to Know\" \/>\n\t\t<meta property=\"og:description\" content=\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. Learn the top five social media trends for 2025!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-04-10T13:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-04-10T13:00:28+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"5 Social Media Trends for 2025 that You Need to Know\" \/>\n\t\t<meta name=\"twitter:description\" content=\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. Learn the top five social media trends for 2025!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#blogposting\",\"name\":\"5 Social Media Trends for 2025 that You Need to Know\",\"headline\":\"5 Social Media Trends for 2025 (And How to Apply Them)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Feature-2.jpg\",\"width\":1480,\"height\":832,\"caption\":\"Social Media Trends title image\"},\"datePublished\":\"2025-04-10T09:00:00-04:00\",\"dateModified\":\"2025-04-10T09:00:28-04:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#webpage\"},\"articleSection\":\"Data &amp; Metrics, News, Social Media, Trends, 2022, Content Marketing Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#listItem\",\"name\":\"5 Social Media Trends for 2025 (And How to Apply Them)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#listItem\",\"position\":4,\"name\":\"5 Social Media Trends for 2025 (And How to Apply Them)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/\",\"name\":\"Victoria Lloyd\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/0e50ce49a0069eb2f9f431fe5f7aa0ef.jpg?ver=1787242336\",\"width\":96,\"height\":96,\"caption\":\"Victoria Lloyd\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/\",\"name\":\"5 Social Media Trends for 2025 that You Need to Know\",\"description\":\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. Learn the top five social media trends for 2025!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Feature-2.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"Social Media Trends title image\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-trends\\\/#mainImage\"},\"datePublished\":\"2025-04-10T09:00:00-04:00\",\"dateModified\":\"2025-04-10T09:00:28-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>5 Social Media Trends for 2025 that You Need to Know<\/title>\n\n","aioseo_head_json":{"title":"5 tend\u00eancias de m\u00eddia social para 2025 que voc\u00ea precisa conhecer","description":"Como propriet\u00e1rio de um site de associa\u00e7\u00e3o, ficar por dentro das tend\u00eancias de m\u00eddia social pode ajudar a impulsionar sua estrat\u00e9gia de marketing. Conhe\u00e7a as cinco principais tend\u00eancias de m\u00eddia social para 2025!","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/","robots":"max-image-preview:large","keywords":"2022,content marketing strategy","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#blogposting","name":"5 Social Media Trends for 2025 that You Need to Know","headline":"5 Social Media Trends for 2025 (And How to Apply Them)","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg","width":1480,"height":832,"caption":"Social Media Trends title image"},"datePublished":"2025-04-10T09:00:00-04:00","dateModified":"2025-04-10T09:00:28-04:00","inLanguage":"pt-BR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#webpage"},"articleSection":"Data &amp; Metrics, News, Social Media, Trends, 2022, Content Marketing Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#listItem","name":"5 Social Media Trends for 2025 (And How to Apply Them)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#listItem","position":4,"name":"5 Social Media Trends for 2025 (And How to Apply Them)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/","name":"Victoria Lloyd","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/0e50ce49a0069eb2f9f431fe5f7aa0ef.jpg?ver=1787242336","width":96,"height":96,"caption":"Victoria Lloyd"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/","name":"5 Social Media Trends for 2025 that You Need to Know","description":"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. Learn the top five social media trends for 2025!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#mainImage","width":1480,"height":832,"caption":"Social Media Trends title image"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/#mainImage"},"datePublished":"2025-04-10T09:00:00-04:00","dateModified":"2025-04-10T09:00:28-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"5 Social Media Trends for 2025 that You Need to Know","og:description":"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. Learn the top five social media trends for 2025!","og:url":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2025-04-10T13:00:00+00:00","article:modified_time":"2025-04-10T13:00:28+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"5 Social Media Trends for 2025 that You Need to Know","twitter:description":"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. Learn the top five social media trends for 2025!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Feature-2.jpg"},"aioseo_meta_data":{"post_id":"25079","title":"5 tend\u00eancias de m\u00eddia social para 2025 que voc\u00ea precisa conhecer","description":"Como propriet\u00e1rio de um site de associa\u00e7\u00e3o, ficar por dentro das tend\u00eancias de m\u00eddia social pode ajudar a impulsionar sua estrat\u00e9gia de marketing. Conhe\u00e7a as cinco principais tend\u00eancias de m\u00eddia social para 2025!","keywords":null,"keyphrases":{"focus":{"keyphrase":"Social Media Trends","score":69,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[],\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 22:17:35","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-29 16:36:12","updated":"2026-08-20 22:17:35","focus_keyword":"Social Media Trends","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t5 Social Media Trends for 2025 (And How to Apply Them)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/"},{"label":"5 Social Media Trends for 2025 (And How to Apply Them)","link":"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/0e50ce49a0069eb2f9f431fe5f7aa0ef.jpg?ver=1787242336","primary_category_label":"Data &amp; Metrics","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/25079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=25079"}],"version-history":[{"count":3,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/25079\/revisions"}],"predecessor-version":[{"id":71437,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/25079\/revisions\/71437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/70912"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=25079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=25079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=25079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}