{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/","title":{"rendered":"Como melhorar a experi\u00eancia do usu\u00e1rio para obter mais convers\u00f5es"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As convers\u00f5es s\u00e3o uma m\u00e9trica essencial para qualquer site e, provavelmente, uma que voc\u00ea acompanha de perto. Se voc\u00ea tem enfrentado dificuldades para atingir os n\u00fameros desejados, tomar medidas para melhorar a experi\u00eancia do usu\u00e1rio (UX) do seu site pode ser \u00fatil.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acd6ce03ee02\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acd6ce03ee02\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >Uma introdu\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rio (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >Como melhorar a experi\u00eancia do usu\u00e1rio para obter mais convers\u00f5es (5 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Crie um processo de checkout perfeito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Torne seu site f\u00e1cil de ler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. Adicione v\u00eddeo \u00e0s suas p\u00e1ginas de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Teste o desempenho do seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Melhore suas chamadas para a\u00e7\u00e3o (CTAs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Embora a experi\u00eancia do usu\u00e1rio possa abranger muitos aspectos da configura\u00e7\u00e3o do seu site, h\u00e1 algumas \u00e1reas-chave nas quais voc\u00ea pode se concentrar para ajudar a aumentar sua taxa de convers\u00e3o. Ao fazer alguns ajustes no seu site, voc\u00ea poder\u00e1 reduzir o atrito com o usu\u00e1rio e criar uma experi\u00eancia mais agrad\u00e1vel para seus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos apresentar uma breve introdu\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rio (UX) e explicar por que ela \u00e9 t\u00e3o importante. Em seguida, compartilharemos cinco dicas sobre como melhorar a experi\u00eancia do usu\u00e1rio para ajud\u00e1-lo a obter mais convers\u00f5es. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rio (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, a experi\u00eancia do usu\u00e1rio \u00e9 a forma como uma pessoa se sente ao interagir com o seu site. Essas sensa\u00e7\u00f5es podem variar desde a frustra\u00e7\u00e3o por n\u00e3o conseguir concluir uma tarefa at\u00e9 a satisfa\u00e7\u00e3o de encontrar rapidamente exatamente o que est\u00e1 procurando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O design e o funcionamento do seu site s\u00e3o fatores essenciais para o tipo de experi\u00eancia que seus usu\u00e1rios ter\u00e3o. Se voc\u00ea conseguir garantir que os clientes em potencial n\u00e3o encontrem obst\u00e1culos ao navegar pelo seu site, aumentar\u00e1 sua taxa de convers\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>Como melhorar a experi\u00eancia do usu\u00e1rio para obter mais convers\u00f5es (5 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea j\u00e1 tem uma ideia b\u00e1sica do que \u00e9 a experi\u00eancia do usu\u00e1rio (UX) e de como ela influencia as convers\u00f5es, vamos explorar algumas maneiras de melhorar a experi\u00eancia do usu\u00e1rio no seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Crie um processo de checkout perfeito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que o restante do seu site seja f\u00e1cil de usar, ainda \u00e9 poss\u00edvel que\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">perder convers\u00f5es durante o checkout<\/a>. H\u00e1 algumas \u00e1reas \u00e0s quais se deve prestar aten\u00e7\u00e3o durante essa \u00faltima e crucial etapa do funil de vendas para melhorar a experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, certifique-se de oferecer uma variedade de op\u00e7\u00f5es de pagamento. Al\u00e9m de aceitar cart\u00f5es de cr\u00e9dito, considere habilitar solu\u00e7\u00f5es de pagamento digital, como\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0ou\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Muitas pessoas j\u00e1 t\u00eam contas com essas empresas, o que torna o check-out ainda mais r\u00e1pido e f\u00e1cil para elas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se poss\u00edvel, ofere\u00e7a frete gr\u00e1tis. Muitos clientes s\u00e3o desencorajados por custos inesperados que aparecem durante a finaliza\u00e7\u00e3o da compra, e as despesas de remessa s\u00e3o um infrator frequente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez seja poss\u00edvel incluir os custos de remessa no pre\u00e7o dos produtos. Caso contr\u00e1rio, considere a possibilidade de oferecer frete gr\u00e1tis para os clientes que gastarem mais de um determinado valor ou que fizerem parte de sua <a href=\"https:\/\/memberpress.com\/pt\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 maneiras de recompensar clientes fi\u00e9is em seu site de associa\u00e7\u00e3o\">programa de fidelidade<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, preste aten\u00e7\u00e3o \u00e0 quantidade de informa\u00e7\u00f5es que voc\u00ea solicita aos usu\u00e1rios. Procure manter os formul\u00e1rios de finaliza\u00e7\u00e3o de compra o mais simples poss\u00edvel e solicite apenas o que for necess\u00e1rio para o processo. Voc\u00ea sempre pode enviar um e-mail posteriormente solicitando mais dados, depois de concluir a venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, caso os clientes venham a criar contas no momento da finaliza\u00e7\u00e3o da compra, deixe bem claras todas as especifica\u00e7\u00f5es relativas a nomes de usu\u00e1rio ou senhas. Ter uma senha rejeitada por n\u00e3o atender a um requisito desconhecido \u00e9 uma experi\u00eancia extremamente frustrante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Torne seu site f\u00e1cil de ler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se os visitantes tiverem dificuldade para ler seu site, n\u00e3o ser\u00e1 f\u00e1cil convert\u00ea-los em clientes. Felizmente, prestar aten\u00e7\u00e3o \u00e0s fontes \u00e9 uma maneira f\u00e1cil de melhorar a experi\u00eancia do usu\u00e1rio. Ao escolher as fontes, certifique-se de que elas sejam leg\u00edveis e, ao mesmo tempo, elegantes. Tamb\u00e9m \u00e9 importante verificar se o texto est\u00e1 grande o suficiente para ser lido em telas de qualquer tamanho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao escrever para seu website, mantenha os par\u00e1grafos curtos e f\u00e1ceis de ler usando t\u00edtulos e listas. A maioria das pessoas\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">folhear o conte\u00fado on-line<\/a> em vez de l\u00ea-lo profundamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se esque\u00e7a das informa\u00e7\u00f5es sobre pre\u00e7os. Apresentar seus pre\u00e7os em uma tabela pode facilitar a compreens\u00e3o dos planos ou pacotes dispon\u00edveis por parte dos clientes em potencial:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"Uma tabela de pre\u00e7os bem formatada.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tornar seus pre\u00e7os f\u00e1ceis de encontrar e entender \u00e9 especialmente importante se voc\u00ea oferecer muitas op\u00e7\u00f5es aos seus usu\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. Adicione v\u00eddeo \u00e0s suas p\u00e1ginas de destino<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As p\u00e1ginas de destino s\u00e3o uma ferramenta de vendas essencial, mas podem rapidamente se tornar inc\u00f4modas. Isso \u00e9 especialmente verdadeiro se voc\u00ea oferecer <a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por que voc\u00ea deve oferecer v\u00e1rios n\u00edveis de pre\u00e7os para seu site de associa\u00e7\u00e3o\">diferente <\/a><a href=\"https:\/\/memberpress.com\/pt\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Que tipos de conte\u00fado voc\u00ea pode criar para um site de associa\u00e7\u00e3o?\">tipos<\/a><a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por que voc\u00ea deve oferecer v\u00e1rios n\u00edveis de pre\u00e7os para seu site de associa\u00e7\u00e3o\"> de associa\u00e7\u00f5es<\/a>produtos ou servi\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao se deparar com grandes quantidades de texto, alguns usu\u00e1rios podem clicar em vez de investir o tempo necess\u00e1rio para l\u00ea-lo. Para evitar isso, voc\u00ea pode incluir um v\u00eddeo que explique de forma sucinta o que voc\u00ea tem a oferecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora seu v\u00eddeo n\u00e3o precise incluir todas as informa\u00e7\u00f5es contidas no texto da sua p\u00e1gina de destino, \u00e9 importante abordar os pontos mais importantes. Descreva suas ofertas e forne\u00e7a os pre\u00e7os. Voc\u00ea tamb\u00e9m pode incluir alguns depoimentos de clientes satisfeitos para ajudar a converter os espectadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Sites_Performance\"><\/span>4. Teste o desempenho do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das pessoas acha que sites lentos s\u00e3o incrivelmente frustrantes. At\u00e9 mesmo um\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atraso de 100 milissegundos<\/a>\u00a0pode reduzir as taxas de convers\u00e3o. Se os visitantes n\u00e3o permanecerem no seu site por tempo suficiente para que ele carregue, eles n\u00e3o poder\u00e3o se tornar clientes pagantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Page Speed Insights do Google<\/a>\u00a0para testar o desempenho do seu site. Voc\u00ea tamb\u00e9m receber\u00e1 sugest\u00f5es pr\u00e1ticas sobre como melhor\u00e1-lo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mexer nos bastidores do seu site pode ser um pouco intimidador. Se preferir, voc\u00ea pode terceirizar as tarefas relacionadas ao desempenho para um&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">servi\u00e7o de manuten\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Melhore suas chamadas para a\u00e7\u00e3o (CTAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suas chamadas \u00e0 a\u00e7\u00e3o (CTAs) s\u00e3o um elemento fundamental para uma convers\u00e3o bem-sucedida, j\u00e1 que voc\u00ea est\u00e1 pedindo explicitamente ao visitante que realize uma a\u00e7\u00e3o. No entanto, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">escrever uma CTA convincente<\/a>&nbsp;isso \u00e9 apenas metade do caminho. Voc\u00ea tamb\u00e9m deve pensar cuidadosamente sobre onde coloc\u00e1-los para melhorar a experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 melhor colocar uma CTA em algum lugar acima da dobra, ou seja, de forma que o visitante a veja antes de precisar rolar a p\u00e1gina. Isso vale especialmente para p\u00e1ginas de destino:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"Um bot\u00e3o de CTA colocado acima da dobra.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Evite tamb\u00e9m juntar v\u00e1rias CTAs, pois isso pode gerar confus\u00e3o para os visitantes. Por fim, escolha cores para seus bot\u00f5es que sejam atraentes e facilitem a leitura do texto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber como melhorar a experi\u00eancia do usu\u00e1rio pode ajudar muito a obter mais convers\u00f5es. Melhorar a experi\u00eancia do usu\u00e1rio em seu site \u00e9 uma tarefa importante, mas, ao dar um passo de cada vez, voc\u00ea pode criar um ambiente mais amig\u00e1vel para seus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao abordar a UX, tenha em mente os seguintes elementos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crie uma experi\u00eancia de checkout perfeita.<\/li><li>Torne seu site f\u00e1cil de ler.<\/li><li>Adicione v\u00eddeos \u00e0s suas p\u00e1ginas de destino.<\/li><li>Teste o desempenho do seu site.<\/li><li>Melhore suas CTAs.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem d\u00favidas sobre como melhorar a experi\u00eancia do usu\u00e1rio? 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