{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/","title":{"rendered":"Como melhorar a experi\u00eancia do usu\u00e1rio para obter mais convers\u00f5es"},"content":{"rendered":"<p>As convers\u00f5es s\u00e3o uma m\u00e9trica crucial para qualquer site e, provavelmente, uma das que voc\u00ea acompanha de perto. Se estiver com dificuldades para atingir os n\u00fameros desejados, pode ser \u00fatil tomar medidas para melhorar a experi\u00eancia do usu\u00e1rio (UX) do seu site.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a672b5edaea9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a672b5edaea9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >Uma introdu\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rio (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >Como melhorar a experi\u00eancia do usu\u00e1rio para obter mais convers\u00f5es (5 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Crie um processo de checkout perfeito<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Torne seu site f\u00e1cil de ler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. Adicione v\u00eddeo \u00e0s suas p\u00e1ginas de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Teste o desempenho de seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Melhore suas chamadas para a\u00e7\u00e3o (CTAs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/improve-user-experience\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Embora a experi\u00eancia do usu\u00e1rio possa abranger muitos aspectos da configura\u00e7\u00e3o do seu site, h\u00e1 algumas \u00e1reas importantes nas quais voc\u00ea pode se concentrar para ajudar a aumentar sua taxa de convers\u00e3o. Ao fazer alguns ajustes em seu site, voc\u00ea poder\u00e1 reduzir o atrito com o usu\u00e1rio e criar uma experi\u00eancia mais agrad\u00e1vel para seus visitantes.<\/p>\n\n\n\n<p>Neste artigo, apresentaremos uma breve introdu\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rio e por que ela \u00e9 t\u00e3o importante. Em seguida, compartilharemos cinco dicas sobre como melhorar a experi\u00eancia do usu\u00e1rio para ajud\u00e1-lo a obter mais convers\u00f5es. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rio (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em poucas palavras, a experi\u00eancia do usu\u00e1rio \u00e9 como uma pessoa se sente ao interagir com o seu site. Esses sentimentos podem variar desde a frustra\u00e7\u00e3o por n\u00e3o conseguir concluir uma tarefa at\u00e9 a satisfa\u00e7\u00e3o por encontrar rapidamente o que est\u00e1 procurando.<\/p>\n\n\n\n<p>A forma como o seu site \u00e9 projetado e como ele funciona s\u00e3o fatores cr\u00edticos para o tipo de experi\u00eancia que os usu\u00e1rios ter\u00e3o. Se voc\u00ea puder garantir que os clientes em potencial n\u00e3o encontrem obst\u00e1culos ao navegarem pelo site, voc\u00ea aumentar\u00e1 a taxa de convers\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>Como melhorar a experi\u00eancia do usu\u00e1rio para obter mais convers\u00f5es (5 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea tem uma ideia b\u00e1sica do que \u00e9 UX e de como ela influencia as convers\u00f5es, vamos explorar algumas maneiras de melhorar a experi\u00eancia do usu\u00e1rio do seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Crie um processo de checkout perfeito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mesmo que o restante de seu site seja amig\u00e1vel ao cliente, ainda \u00e9 poss\u00edvel\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">perder convers\u00f5es durante o checkout<\/a>. H\u00e1 algumas \u00e1reas \u00e0s quais se deve prestar aten\u00e7\u00e3o durante essa \u00faltima e crucial etapa do funil de vendas para melhorar a experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<p>Primeiro, certifique-se de oferecer uma variedade de op\u00e7\u00f5es de pagamento. Al\u00e9m de aceitar cart\u00f5es de cr\u00e9dito, considere habilitar solu\u00e7\u00f5es de pagamento digital, como\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0ou\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Muitas pessoas j\u00e1 t\u00eam contas com essas empresas, o que torna o check-out ainda mais r\u00e1pido e f\u00e1cil para elas.<\/p>\n\n\n\n<p>Se poss\u00edvel, ofere\u00e7a frete gr\u00e1tis. Muitos clientes s\u00e3o desencorajados por custos inesperados que aparecem durante a finaliza\u00e7\u00e3o da compra, e as despesas de remessa s\u00e3o um infrator frequente. <\/p>\n\n\n\n<p>Talvez seja poss\u00edvel incluir os custos de remessa no pre\u00e7o dos produtos. Caso contr\u00e1rio, considere a possibilidade de oferecer frete gr\u00e1tis para os clientes que gastarem mais de um determinado valor ou que fizerem parte de sua <a href=\"https:\/\/memberpress.com\/pt\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 maneiras de recompensar clientes fi\u00e9is em seu site de associa\u00e7\u00e3o\">programa de fidelidade<\/a>.<\/p>\n\n\n\n<p>Em seguida, preste aten\u00e7\u00e3o na quantidade de informa\u00e7\u00f5es que voc\u00ea solicita aos usu\u00e1rios. Tente manter os formul\u00e1rios de checkout m\u00ednimos e solicite apenas o que for necess\u00e1rio para o processo. Voc\u00ea sempre pode enviar um e-mail solicitando mais dados depois de efetuar a venda.<\/p>\n\n\n\n<p>Por fim, se os clientes forem criar contas no checkout, deixe claras todas as especifica\u00e7\u00f5es de nomes de usu\u00e1rio ou senhas. Ter um <a href=\"https:\/\/memberpress.com\/go\/lastpass\/\" title=\"Link de afiliado do Last Pass\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">senha<\/a> A rejei\u00e7\u00e3o por n\u00e3o atender a um requisito desconhecido \u00e9 uma experi\u00eancia extremamente frustrante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Torne seu site f\u00e1cil de ler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se os visitantes tiverem dificuldade para ler seu site, n\u00e3o ser\u00e1 f\u00e1cil convert\u00ea-los. Felizmente, uma aten\u00e7\u00e3o cuidadosa \u00e0s fontes \u00e9 uma maneira f\u00e1cil de melhorar a experi\u00eancia do usu\u00e1rio. Ao escolher as fontes, verifique se elas s\u00e3o leg\u00edveis e elegantes. Verifique tamb\u00e9m se o texto \u00e9 grande o suficiente para ser lido em qualquer tamanho de tela.<\/p>\n\n\n\n<p>Ao escrever para seu website, mantenha os par\u00e1grafos curtos e f\u00e1ceis de ler usando t\u00edtulos e listas. A maioria das pessoas\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">folhear o conte\u00fado on-line<\/a> em vez de l\u00ea-lo profundamente.<\/p>\n\n\n\n<p>N\u00e3o se esque\u00e7a das informa\u00e7\u00f5es sobre pre\u00e7os. A apresenta\u00e7\u00e3o dos pre\u00e7os em uma tabela pode facilitar para os clientes em potencial a compreens\u00e3o dos n\u00edveis ou pacotes dispon\u00edveis:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"Uma tabela de pre\u00e7os bem formatada.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Tornar seus pre\u00e7os f\u00e1ceis de encontrar e entender \u00e9 especialmente importante se voc\u00ea oferecer muitas op\u00e7\u00f5es aos seus usu\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. Adicione v\u00eddeo \u00e0s suas p\u00e1ginas de destino<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As p\u00e1ginas de destino s\u00e3o uma ferramenta de vendas essencial, mas podem rapidamente se tornar inc\u00f4modas. Isso \u00e9 especialmente verdadeiro se voc\u00ea oferecer <a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por que voc\u00ea deve oferecer v\u00e1rios n\u00edveis de pre\u00e7os para seu site de associa\u00e7\u00e3o\">diferente <\/a><a href=\"https:\/\/memberpress.com\/pt\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Que tipos de conte\u00fado voc\u00ea pode criar para um site de associa\u00e7\u00e3o?\">tipos<\/a><a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Por que voc\u00ea deve oferecer v\u00e1rios n\u00edveis de pre\u00e7os para seu site de associa\u00e7\u00e3o\"> de associa\u00e7\u00f5es<\/a>produtos ou servi\u00e7os.<\/p>\n\n\n\n<p>Ao se deparar com grandes quantidades de texto, alguns usu\u00e1rios podem clicar em vez de investir o tempo necess\u00e1rio para l\u00ea-lo. Para evitar isso, voc\u00ea pode incluir um v\u00eddeo que explique de forma sucinta o que voc\u00ea tem a oferecer.<\/p>\n\n\n\n<p>Embora seu v\u00eddeo n\u00e3o precise incluir todas as informa\u00e7\u00f5es contidas no texto da p\u00e1gina de destino, voc\u00ea deve cobrir os pontos mais importantes. Descreva suas ofertas e forne\u00e7a os pre\u00e7os. Voc\u00ea tamb\u00e9m pode incluir alguns depoimentos de clientes satisfeitos para ajudar a converter os espectadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Sites_Performance\"><\/span>4. Teste o desempenho de seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A maioria das pessoas acha que sites lentos s\u00e3o incrivelmente frustrantes. At\u00e9 mesmo um\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atraso de 100 milissegundos<\/a>\u00a0pode reduzir as taxas de convers\u00e3o. Se os visitantes n\u00e3o permanecerem em seu site por tempo suficiente para que ele seja carregado, eles n\u00e3o poder\u00e3o se tornar clientes pagantes.<\/p>\n\n\n\n<p>Voc\u00ea pode usar\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Informa\u00e7\u00f5es sobre a velocidade da p\u00e1gina do Google<\/a>\u00a0para testar o desempenho de seu site. Voc\u00ea tamb\u00e9m receber\u00e1 feedback pr\u00e1tico sobre como melhor\u00e1-lo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Mexer nos bastidores do seu site pode ser um pouco intimidador. Se preferir, voc\u00ea pode terceirizar as tarefas relacionadas ao desempenho para um\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">servi\u00e7o de manuten\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Melhore suas chamadas para a\u00e7\u00e3o (CTAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.\u00a0However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">escrever uma CTA convincente<\/a>\u00a0\u00e9 apenas metade da batalha. Voc\u00ea tamb\u00e9m deve considerar cuidadosamente onde coloc\u00e1-los para melhorar a experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<p>\u00c9 melhor colocar uma CTA em algum lugar acima da dobra, o que significa que o visitante a ver\u00e1 antes de rolar a p\u00e1gina. Isso \u00e9 especialmente verdadeiro em p\u00e1ginas de destino:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"Um bot\u00e3o de CTA colocado acima da dobra.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Evite tamb\u00e9m juntar v\u00e1rias CTAs, pois isso pode gerar confus\u00e3o para os visitantes. Por fim, escolha cores para seus bot\u00f5es que sejam atraentes e facilitem a leitura do texto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saber como melhorar a experi\u00eancia do usu\u00e1rio pode ajudar muito a obter mais convers\u00f5es. Melhorar a experi\u00eancia do usu\u00e1rio em seu site \u00e9 uma tarefa importante, mas, ao dar um passo de cada vez, voc\u00ea pode criar um ambiente mais amig\u00e1vel para seus visitantes.<\/p>\n\n\n\n<p>Ao abordar a UX, tenha em mente os seguintes elementos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crie uma experi\u00eancia de checkout perfeita.<\/li><li>Torne seu site f\u00e1cil de ler.<\/li><li>Adicione v\u00eddeos \u00e0s suas p\u00e1ginas de destino.<\/li><li>Teste o desempenho do seu site.<\/li><li>Melhore suas CTAs.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem d\u00favidas sobre como melhorar a experi\u00eancia do usu\u00e1rio? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you\u2019ve been struggling with getting your numbers where you want them, taking steps to improve your website\u2019s user experience (UX) could be helpful. 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If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful.<\/p>","content":[{"type":"text","data":"Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>","content":[{"type":"text","data":"While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to User Experience (UX)<\/h2>","content":"Uma introdu\u00e7\u00e3o \u00e0 experi\u00eancia do usu\u00e1rio (UX)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for.<\/p>","content":[{"type":"text","data":"In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate.<\/p>","content":[{"type":"text","data":"The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Improve User Experience to Get More Conversions (5 Key Tips)<\/h2>","content":"Como melhorar a experi\u00eancia do usu\u00e1rio para obter mais convers\u00f5es (5 dicas importantes)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience.<\/p>","content":[{"type":"text","data":"Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Create a Seamless Checkout Process<\/h3>","content":"1. Crie um processo de checkout perfeito","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience.<\/p>","content":[{"type":"text","data":"Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them.<\/p>","content":[{"type":"text","data":"First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. <\/p>","content":[{"type":"text","data":"If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>.<\/p>","content":[{"type":"text","data":"You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale.<\/p>","content":[{"type":"text","data":"Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience.<\/p>","content":[{"type":"text","data":"Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Make Your Site Easy to Read<\/h3>","content":"2. Torne seu site f\u00e1cil de ler","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size.<\/p>","content":[{"type":"text","data":"If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply.<\/p>","content":[{"type":"text","data":"When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>","content":[{"type":"text","data":"Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"A well-formatted pricing table.\" class=\"wp-image-25168\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png","alt":"A well-formatted pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":822,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Making your prices easy to find and understand is especially important if you provide your users with many choices.<\/p>","content":[{"type":"text","data":"Making your prices easy to find and understand is especially important if you provide your users with many choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Add Video to Your Landing Pages<\/h3>","content":"3. Adicione v\u00eddeo \u00e0s suas p\u00e1ginas de destino","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services.<\/p>","content":[{"type":"text","data":"Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer.<\/p>","content":[{"type":"text","data":"When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>","content":[{"type":"text","data":"While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Test Your Site's Performance<\/h3>","content":"4. Teste o desempenho de seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers.<\/p>","content":[{"type":"text","data":"Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:<\/p>","content":[{"type":"text","data":"You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png","alt":"Google Page Speed Insights.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":179,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>.<\/p>","content":[{"type":"text","data":"Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Improve Your Calls To Action (CTAs)<\/h3>","content":"5. Melhore suas chamadas para a\u00e7\u00e3o (CTAs)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience.<\/p>","content":[{"type":"text","data":"Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>","content":[{"type":"text","data":"It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"A CTA button placed above the fold.\" class=\"wp-image-25170\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png","alt":"A CTA button placed above the fold.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":552,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read.<\/p>","content":[{"type":"text","data":"You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors.<\/p>","content":[{"type":"text","data":"Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When addressing UX, keep the following elements in mind:<\/p>","content":[{"type":"text","data":"When addressing UX, keep the following elements in mind:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Create a seamless checkout experience.<\/li><li>Make your site easy to read.<\/li><li>Add video to your landing pages.<\/li><li>Test your site's performance.<\/li><li>Improve your CTAs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Crie uma experi\u00eancia de checkout perfeita.<\/li><li>Torne seu site f\u00e1cil de ler.<\/li><li>Adicione v\u00eddeos \u00e0s suas p\u00e1ginas de destino.<\/li><li>Teste o desempenho do seu site.<\/li><li>Melhore suas CTAs.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have questions about how to improve user experience? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have questions about how to improve user experience? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/25167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=25167"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/25167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/25281"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=25167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=25167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=25167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}